graphic standardstable of contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Telefilm Canada logo . . . . . . . . . . . . . . . . . . . . . . 2 Corporate Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Corporate Logo proportions (colour, reverse, black and white) . . . . . . . . . . 4 How to scale the Corporate Logo proportionately . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Corporate Logo free space . . . . . . . . . . . . . . . . 7 Corporate Logo minimum sizes . . . . . . . . . . . . 8 Corporate Logo placement . . . . . . . . . . . . . . . . 9 Corporate Framework . . . . . . . . . . . . . . . . . . . . . 10 © November 2004 Telefilm Canada colours . . . . . . . . . . . . . . . . . . . 11 Corporate colour details . . . . . . . . . . . . . . . . . 12 Background colour details . . . . . . . . . . . . . . . 13 Dark backgrounds . . . . . . . . . . . . . . . . . . . . . . 14 Canada Wordmark . . . . . . . . . . . . . . . . . . . . . . . 15 Canada Wordmark colours . . . . . . . . . . . . . . . 15 Canada Wordmark size and placement . . . . . 16 Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Telefilm Canada fonts . . . . . . . . . . . . . . . . . . . 17 Use of Telefilm Canada fonts . . . . . . . . . . . . . 18 Samples of Telefilm Canada fonts . . . . . . . . . 19 iiintroduction Telefilm Canada’s unique visual identity expresses our many layers of meaning — through simple, powerful design. Its bold simplicity is timeless and makes it easily adaptable to new situations and contexts. The visual system provides the tools to consistently create a strong, visual identity that is unique and immediately recognizable as our brand: Telefilm Canada. Each design element — logo, colour and typography — works in unison with the others to communicate our core values and creative enterprise. To maintain a strong visual identity, all visual communications must be presented uniformly. This will maintain the quality and consistency of our corporate identity and position Telefilm Canada as a key advocate and investor in Canadian film, television, new media and music. Use these elements to construct distinctive, creative design solutions in all communications materials, whether in cinematic, print or digital form. 1Telefilm Canada logo Our logo expresses our identity and vision — confident and bold, contemporary and accessible, serious and straightforward. Its deliberately neutral design gives it a classic and timeless quality, making it adaptable to many genres — everything from films to promotional items. We have three versions of the Corporate Logo to choose from, depending on the environment and use of the logo. 1. Corporate Colour Logo The Telefilm Canada logos are uniquely designed pieces of artwork. The proportions and arrangement of the logos’ components have been carefully determined. 2 2. Corporate Black and White Logo 3. Corporate Reverse Logocorporate logo The logo should never be recreated or altered. Its strong lines communicate that we are confident, bold, accessible, serious, straightforward and inclusive through our neutrality. “Telefilm Canada,” indicates that we’re Canadian investors in Canadian cultural products. In all three versions of the Corporate Logo, “Telefilm,” with its graphically bold font, is definitely in the foreground, while “Canada,” with its smaller and more organic font, plays the supporting role. Use the Corporate Logo in all internal and external communications where appropriate, including third-party credits and sponsorships as well as on promotional items. Please ensure the integrity of the logo by using only approved art files supplied by Telefilm Canada. 3CORPORATE LOGO PROPORTIONS (COLOUR, REVERSE, BLACK AND WHITE) All of the proportions of the Telefilm logo are essential to its overall visual impact and identity. Consequently, it is important that the proportions remain constant and are not altered. However, there are times when you may need to scale the logo. If so, it’s important to scale the entire logo proportionately. This should be done only by professional graphic designers. Please follow the logo proportion information on the following pages. Do not change or alter the shape of the letters or the spacing between them. For more details, see “How to Scale the Logo Proportionately” on page 6. Corporate Logo Proportions (Colour) Note: The above proportions are also applicable to the Corporate Reverse Logo. 4 .052 cap height 1.0 0.5 0.5 0.5 0.5 0.5 1.5 2.0Corporate Logo Proportions (Black and White) Please note that the proportions of the Corporate Black and White Logo are different from the Corporate Colour Logo and the Corporate Reverse Logo. When in colour or reverse, the logo’s keyline is thicker than when it is black and white to compensate for dot-gain (ink spreading between halftone dots). Therefore, do not simply convert the colour logo to black and white, or vice versa, as the proportions will be altered. C A N A D A cap height 1.0 0.5 0.5 0.5 0.5 0.5 1.5 2.0 .036 5HOW TO SCALE THE CORPORATE LOGO PROPORTIONATELY After you insert the Corporate Logo into your document, click and drag one of the picture box handles with your mouse while holding down the “shift” key. Then simply adjust the logo to the size that you want. 6 .09CORPORATE LOGO FREE SPACE To preserve the visibility and integrity of the Corporate Logo, it is very important to place any text or graphics a minimum distance away from the logo. This area around the logo is called the logo’s “free space.” Please note that the free space standards apply to the Corporate Logo only when it does not appear connected to the Corporate Framework (described on page 10). 7 cap height 1.0 free space 2.0 free space 2.0 free space 2.0 A minimum space of 200 per cent of the cap height above and below the logo and 200 per cent of the cap height on both the rightaan left-hand sides of the logo should always be kept free of any text or graphics. free space 2.0 free space 2.0 cap height 1.0 free space 2.08 CORPORATE LOGO MINIMUM SIZES When appearing on its own, the Corporate Logo ideally should be 1.25 inches in width or larger. On its own, the Corporate Logo should never be smaller than 0.75 inches in width to maintain the legibility of the type. When the Telefilm Canada Corporate Logo and the Canada Wordmark appear together in a layout (see “Canada Wordmark Size and Placement” on page 16), the Canada Wordmark should be 40 per cent of the size of the Corporate Logo. To maintain legibility, the Canada Wordmark should never be reproduced smaller than 0.5 inches in width. Therefore, when the Corporate Logo appears with the Canada Wordmark, the Corporate Logo can not be smaller than 1.25 inches in width. 1.25" 0.75" 1.25" 0.5"CORPORATE LOGO PLACEMENT The Corporate Logo always appears alone on its own horizontal and vertical plains. Make sure that no text or graphics appear in the space immediately surrounding the logo. This space should be left free, or it can be used for the Corporate Framework (see page 10). 9 C A N A D A Si Siège social /Head Office Montr ge Montréal al | Toronto | Halifax | Vancouver | Ottawa | Paris www.telefilm.gc.ca 360, rue Saint-Jacques, bureau 700 | Montréal (Québec) | H2Y 4A9 Y : (514) 283·6363 | D : (514) 283·0838 | 1 800 567·0890 | • : (514) 283·8212 LOREM IPSUM -JULY 30, 2004 C A N A D A Si Siège social /Head Office Montr ge Montréal al | Toronto | Halifax | Vancouver | Ottawa | Paris www.telefilm.gc.ca 360, rue Saint-Jacques, bureau 700 | Montréal (Québec) | H2Y 4A9 Y : (514) 283·6363 | D : (514) 283·0838 | 1 800 567·0890 | • : (514) 283·8212 Siège social /Head Office Montréal www.telefilm.gc.ca LOREM IPSUM -JULY 30, 2004 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim ven iam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cill um dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inven tore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nes ciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora inci dunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit labo riosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur? At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas moles tias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil im pedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Nabonin Eligaro Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim ven iam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cill um dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inven tore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nes ciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora inci dunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit labo riosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur? At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas moles tias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil im pedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Nabonin Eligaro Siège social /Head Office Montréal www.telefilm.gc.ca C A N A D A Si Siège /Office Montr ge social Head Montréal al | Toronto | Halifax | Vancouver | Ottawa | Paris www.telefilm.gc.ca 360, rue Saint-Jacques, bureau 700 | Montréal (Québec) | H2Y 4A9 Y : (514) 283·6363 | D : (514) 283·0838 | 1 800 567·0890 | • : (514) 283·8212 LOREM IPSUM -JULY 30, 2004 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim ven iam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cill um dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inven tore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nes ciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora inci dunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit labo riosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur? At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas moles tias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil im pedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Nabonin Eligarocorporate framework Through the use of a graphic system, the Corporate Framework contains the Corporate Logo — and takes it a step further. Its clean lines and precise execution suggest the practical yet creative infrastructure that we provide for the benefit of all. Its functional, techy look communicates that our infrastructure and projects are technically smart, well-thought-out and well-organized. Taken as a whole, the Corporate Framework communicates conceptual and practical integrity: Our framework supports everything that we’re about and everything that we do. It also suggests a window to the world — a visual metaphor for the many views offered by Canadian film, television, music and new media. The Corporate Framework is a graphic tool with many creative applications. Use the Corporate Framework when you wish to visually connect ideas or to emphasize important information. 10 C A N A D A C A N A D A Siège social /Head Office Montréal Memo, fax or news release Business cardTelefilm Canada colours Colour is an important visual cue that helps to distinguish Telefilm Canada in any context. The consistent use of the Telefilm Canada colour palette enables our audience to recognize our communications at a glance. Telefilm Canada has one corporate colour — Pantone® 296 blue. For the Corporate Logo only use Pantone® 296 blue — 100 per cent for the top portion of the logo and 80 per cent for the bottom portion of the logo. If Pantone® 296 is not available, the logo can be reproduced in CMYK or black. Please note that the reversed black and white logo is used in exceptional cases only. 11 PANTONE® 296 -80% PANTONE® 296 -100%CORPORATE COLOUR DETAILS It is important always to print the Telefilm Canada logo using the appropriate Pantone® colours shown below. Where this is not possible, use a corresponding process match. Process colours (CMYK values) and Digital colours (RGB and Hexadecimal values) are only a simulation of Pantone® colours, and their appearance can change depending on the material on which they are printed, or the digital screen on which they are presented. CMYK: C 100, M 47, Y 0, K 69 RGB: R 14, G 27, B 51 Hexadecimal: #002740 CMYK: C 80, M 38, Y 47, K 55 RGB: R 25, G 51, B 79 Hexadecimal: #304258 Note: A printed or on-screen version of this page will not show the colour accurately. Always refer to the Pantone® numbers when printing and insist that printers match the colours accordingly. Pantone® is a registered trademark of Pantone, Inc. 12 PANTONE® 296 -100% PANTONE® 296 -80%BACKGROUND COLOUR DETAILS Where possible for all Telefilm Canada publications and documents, use the standard Telefilm 296 blue or white for the background. Or, where appropriate, use one of a number of shades of Telefilm blue (listed below) or white as the background. For third-party applications where the background colour is complementary to the Telefilm colours, use the colour logo. For instance, background colours that work with the Telefilm colours include deep oranges, warm reds and olive greens. 13 PANTONE® 296 -100% PANTONE® 296 -80% PANTONE® 296 -60% PANTONE® 296 -40% PANTONE® 296 -20% a shade of Telefilm blue (Pantone® 296, 20-100%) examples of complimentary background colours Shades of Telefilm blue : Pantone® 296 Some examples of complementary background coloursDARK BACKGROUNDS In some cases, there is no option but to reverse the logo on a dark background. Only use the reversed version of the black and white logo, which is specially created to maintain the emphasis upon the Telefilm Wordmark. Please note that the proportions of the reversed black and white logo are different than those of the standard black and white logo. If you simply reverse the standard black and white logo, the keyline becomes thicker. Or if you place the standard black and white logo on a black background the keyline, which is also black, disappears. Consequently, do not simply convert the standard black and white logo to a reversed version, or vice versa. 14 Reversed black and white logo Standard black and white logoCanada wordmark The Canada Wordmark communicates that Telefilm is a federal agency and part of the Canadian government. It must appear on all of our print and digital communications. Please follow these guidelines for its use. For more details, please see the graphic standards provided by the federal government at: www.tbs-sct.gc.ca/fip-pcim/man_5_1_e.asp CANADA WORDMARK COLOURS In most applications the Canada Wordmark is represented in 100 per cent black or white. However, in some applications, such as full-colour ads, it may be appropriate to use the black and red version of the Canada Wordmark. 15 Canada Wordmark Canada Wordmark Canada Wordmark White Black Two ColoursCANADA WORDMARK SIZE AND PLACEMENT The recommended size of the Canada Wordmark is 40 per cent of the size of the Corporate Logo. It should never exceed this size, as this is the maximum size. 16 C A N A D A 360 St. Jacques Street, Suite 700 | Montréal, Quebec | H2Y 4A9 Y : (514) 283·6363 | D : (514) 283·0838 | 1 800 567·0890 | • : (514) 283·8212 Montr Head Office Montréal al | Toronto | Halifax | Vancouver | Ottawa | Paris www.telefilm.gc.ca NEWS RELEASE Jan 01, 2005 -Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euisolore magna aliquam erat volutpat. Euismod tincidunt ut laoreet dolore magna aliquam. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet doloe magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud xerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat magna aliquam congue nihil imperdietg id quod mazim plac erajliljlt facer possi as sum. Lorem ipsum dolor sit amet, con sectetuer adipiscing. Aliqua erat volutpa tpr cum soluta nobi. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat magna aliquaccumsan et iusto odio dignissim qui blandit praesent luptatum at vero erosa. Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet doloremagna aliqu lobortis nisl ut aliquip ex ea commodo consequat magna aliqm congue nihil imperdiet doming id quod mazim placerat facer possim assum. Fliqua erat volutpa tpor cum soluta nobi. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat magna aliquacminim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo conseat magna aliquaccumsan et iusto odio dignissim qui blandit praesent luphgtatum at veroerosa ectet updiam nonummy nibh euismod tincidunt ut laoreet dolore magna aliqu lobortis nisl ut aliquip ex ea commoet doming id quod mazim placerat facer possim assum.Gcommodo consequat magna aliquaccumsan et iusto odio dignissim qui blandit praesent luptatum at vero erommy nibh euismod tincidunt ut laoreet dolore magna aliqu lobortis nisl ut aliquip ex ea commoet doming id quod mazim placerat facer possim assu Fliqua erat volutpa tpbi. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat magna aliquacminim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo conseqagna aliquaccumsan et iusto odio dignissim qui blandit praesent luptatum at vero erosa. C A N A D A 360 St. Jacques Street, Suite 700 | Montréal, Quebec | H2Y 4A9 Y : (514) 283·6363 | D : (514) 283·0838 | 1 800 567·0890 | • : (514) 283·8212 Montr Head Office Montréal al | Toronto | Halifax | Vancouver | Ottawa | Paris www.telefilm.gc.ca NEWS RELEASE Jan 01, 2005 -Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euisolore magna aliquam erat volutpat. Euismod tincidunt ut laoreet dolore magna aliquam. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet doloe magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud xerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat magna aliquam congue nihil imperdietg id quod mazim plac erajliljlt facer possi as sum. Lorem ipsum dolor sit amet, con sectetuer adipiscing. Aliqua erat volutpa tpr cum soluta nobi. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat magna aliquaccumsan et iusto odio dignissim qui blandit praesent luptatum at vero erosa. Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet doloremagna aliqu lobortis nisl ut aliquip ex ea commodo consequat magna aliqm congue nihil imperdiet doming id quod mazim placerat facer possim assum. Fliqua erat volutpa tpor cum soluta nobi. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat magna aliquacminim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo conseat magna aliquaccumsan et iusto odio dignissim qui blandit praesent luphgtatum at veroerosa ectet updiam nonummy nibh euismod tincidunt ut laoreet dolore magna aliqu lobortis nisl ut aliquip ex ea commoet doming id quod mazim placerat facer possim assum.Gcommodo consequat magna aliquaccumsan et iusto odio dignissim qui blandit praesent luptatum at vero erommy nibh euismod tincidunt ut laoreet dolore magna aliqu lobortis nisl ut aliquip ex ea commoet doming id quod mazim placerat facer possim assu Fliqua erat volutpa tpbi. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat magna aliquacminim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo conseqagna aliquaccumsan et iusto odio dignissim qui blandit praesent luptatum at vero erosa.typography In addition to our Corporate Logo (in all three versions), our Corporate Framework and colour, the consistent use of typography adds unity to all of our communications. These typefaces provide creative options and reinforce our identity by giving our communications a clean, consistent and professional appearance. Please use the following recommended fonts for all external and internal communications. TELEFILM CANADA FONTS Univers and ITC New Baskerville in the following weights and styles are the fonts for all Telefilm Canada communications. Sentence case typography should always be used with the exception of first and second level headlines, which are always set in either all lower case (ITC New Baskerville) or all upper case (Univers). For creative options, use Roman and italic serif styles (ITC New Baskerville) in differing weights and sizes in the body of the Corporate Framework. Use sans serif styles (Univers) only for small subheads and captions. Use Univers Condensed Light inside the skeletal frame of the Corporate Framework. In some cases, Times New Roman and Arial may be used in the weights shown on the following pages. 17USE OF TELEFILM CANADA FONTS The following fonts and styles should be used for all Telefilm Canada communications. Suggested hierarchy: Headlines ITC New Baskerville, 24/30, Track 0 all Lowercase Subheadings Univers Bold, all Uppercase, 10/13, Track 0 ITC New Baskerville Bold, 10/12.5, Track 0 Body Text ITC New Baskerville, 10/12.5, Track 0 Captions and Callouts Univers Condensed Light Univers Condensed In some cases, the following fonts may be used. Suggested hierarchy: Headlines Times New Roman, 24/30, Track 0 all Lowercase Subheadings Times New Roman Bold, 11/13, Track 0 Body Text Times New Roman, 10/12, Track 0 Captions and Callouts Arial Condensed Bold Arial Condensed Arial (Regular and Bold) 18SAMPLES OF TELEFILM CANADA FONTS ITC New Baskerville Roman A B C D E F G H I J K L M N O P Q R S T U V W Y Z 1 2 3 4 5 6 7 8 9 0 a b c d e f g h i j k l m n o p q r s t u v w y z ! ? # $ % # @& ( ) { } ; : ¢ ® ITC New Baskerville Bold ABCDEFGHIJKLMNOPQRSTUVWYZ 1234567890 a b c d e f g h i j k l m n o p q r s t u v w y z ! ? # $ % # @& ( ) { } ; : ¢ ® ITC New Baskerville Italic A B C D E F G H I J K L M N O P Q R S T U V W Y Z 1 2 3 4 5 6 7 8 9 0 a b c d e f g h i j k l m n o p q r s t u v w y z ! ? # $ % # @& ( ) { } ; : ¢ ® ITC New Baskerville Bold Italic A B C D E F G H I J K L M N O P Q R S T U V W Y Z 1 2 3 4 5 6 7 8 9 0 a bc d e f g h i j k lm n o p q r s t u vw y z ! ? # $%#@&( ){ } ; : ¢ ® 19Univers Condensed Light A B C D E F G H I J K L M N O P Q R S T U V W Y Z 1 2 3 4 5 6 7 8 9 0 a b c d e f g h i j k l m n o p q r s t u v w y z ! ? # $ % # @& ( ) { } ; : ¢ ® Univers Condensed A B C D E F G H I J K L M N O P Q R S T U V W Y Z 1 2 3 4 5 6 7 8 9 0 a b c d e f g h i j k l m n o p q r s t u v w y z ! ? # $ % # @& ( ) { } ; : ¢ ® Univers Bold A B C D E F G H I J K L M N O P Q R S T U V W Y Z 1 2 3 4 5 6 7 8 9 0 a b c d e f g h i j k l m n o p q r s t u v w y z ! ? # $ % # @& ( ) { } ; : ¢ ® Univers Black ABCDEFGHIJKLMNOPQRSTUVWYZ 1234567890 a b c d e f g h i j k l m n o p q r s t u v w y z ! ? # $ % # @& ( ) { } ; : ¢ ® 2021 Times New Roman A B C D E F G H I J K L M N O P Q R S T U V W Y Z 1 2 3 4 5 6 7 8 9 0 a b c d e f g h i j k l m n o p q r s t u v w y z ! ? # $ % # @& ( ) { } ; : ¢ ® Times New Roman Bold A B C D E F G H I J K L M N O P Q R S T U V W Y Z 1 2 3 4 5 6 7 8 9 0 a b c d e f g h i j k l m n o p q r s t u v w y z ! ? # $ % # @& ( ) { } ; : ¢ ® Times New Roman Italic A B C D E F G H I J K L M N O P Q R S T U V W Y Z 1 2 3 4 5 6 7 8 9 0 a b c d e f g h i j k l m n o p q r s t u v w y z ! ? # $ % # @& ( ) { } ; : ¢ ® Times New Roman Bold Italic A B C D E F G H I J K L M N O P Q R S T U V W Y Z 1 2 3 4 5 6 7 8 9 0 a b c d e f g h i j k l m n o p q r s t u v w y z ! ? # $ % # @& ( ) { } ; : ¢ ®Arial Condensed A B C D E F G H I J K L M N O P Q R S T U V W Y Z 1 2 3 4 5 6 7 8 9 0 a b c d e f g h i j k l m n o p q r s t u v w y z ! ? # $ % # @& ( ) { } ; : ¢ ® Arial Condensed Bold A B C D E F G H I J K L M N O P Q R S T U V W Y Z 1 2 3 4 5 6 7 8 9 0 a b c d e f g h i j k l m n o p q r s t u v w y z ! ? # $ % # @& ( ) { } ; : ¢ ® Arial Regular A B C D E F G H I J K L M N O P Q R S T U V W Y Z 1 2 3 4 5 6 7 8 9 0 a b c d e f g h i j k l m n o p q r s t u v w y z ! ? # $ % # @& ( ) { } ; : ¢ ® Arial Bold ABCDEFGHIJKLMNOPQRSTUVWYZ 1 2 3 4 5 6 7 8 9 0 a b c d e f g h i j k l m n o p q r s t u v w y z ! ? # $ % # @& ( ) { } ; : ¢ ® 22