Attitude Formation - PowerPoint by Y92vtGW


									Attitude Formation

    Lesson 20-1
• Trace the origin of attitudes
• Describe the function of attitudes
• Attitude-the predisposition to act, think, and
  feel in particular ways towards a class of
  people, objects or an idea.
• 3 elements
  – A belief or opinion about something
  – Feelings about that thing
  – Tendency to act in certain ways
    Where Attitudes Come From
• Conditioning
  – Classical conditioning can help you form attitudes
  – We acquire attitudes through operant
     • Praise, approval, or acceptance for expressing certain
       attitudes or punished for expressing others.
    Where Attitudes Come From
• Cognitive Evaluation
  – Can develop an attitude without even thinking
    about it because a friend thinks it’s a good idea
     • Use a heuristic- a mental shortcut
  – On other issues, we may disagree with a friend
    and choose to think about the issue
   Where Attitudes Come From?
• Culture
  – Influences our taste in food and many other issues
• Parents
  – Parental influence wanes as children get older
• Peers
  – People tend to adopt the likes and dislikes of
    groups whose approval and acceptance they seek.
    Where Attitudes Come From
• Exposure
  – The more frequently people encounter an object
    or idea, the more favorably they evaluate it.
         Functions of Attitudes
• Self-Defining Mechanism
  – Self-concept- how we see our describe ourselves
• Cognitive Guideline and Guide for Action
  – Attitudes most strongly predict behavior when
    acquired through direct experience.
• Generate a list of 10 statements about social
  issues, such as political affiliation, nuclear
  energy, mandatory retirement, equal pay,
  paternity leave
• Have a 5 point scale where participants can
  agree or disagree
• Complete questionnaire and then give to
• Create identity boxes

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