Studyday 1 (3 lessons) Friday 10th September 2010
1. You are asked to make a research, that can give Bisca an imprfession of the
market for new ”to go” products.
Consider your choice of research methods
Let the PowerPoint slides ”Research that produces Customer insigths…” be
your starting point
Evt. You can download Business Research Methods and read Chapter 3
(Download from www.ventus.dk)
Give examples of your choice of qualitative and quantitative methods og state
some good arguments for your choices
2. What do you want to explore?
Give a formulation of your problem area (version 1)
Give arguments for your choice
B. Presentation og feedback
Your proposals are to be presented as PowerPoints for the rest of the class on Monday