Strategic Planning Product Marketing

							                                      Camille Bell
      N4253 Killarney Lane · Freedom, WI 54130            · cbell1957@aol.com · (920) 850-5961


                                Summary of Qualifications
   Strategic Planning      ·  Product Marketing & Management ·           Market Expansion
Accomplished Executive with experience in operations, profit & loss oversight, multi-channel
product distribution, and marketing involving both start-up and growth organizations. 37 Years
General Management experience of self-owned and operated Hotels / Convention Centers.
                                        Core Competencies
·Visionary Leadership         ·Key Partnership Development             ·Organizational Restructuring
   ·Risk Management             ·Tactical Market Planning               ·High Stake Negotiations
     ·Public Relations             ·Budget / Sales Forecasting            ·Strategic Market Positioning
                 Professional Experience and Accomplishments
· 1986 – 2008 – Owner / General Manager of Days Inn Hotel and Convention Center, Escanaba
MI (formerly Ramada Inn.)
General management responsibility overseeing all aspects including Sales, Distribution, Customer Service
and Marketing of 125 Unit Hotel. Ultimately Responsible for the Management of Front Desk / Audit, Sales
and Marketing of Facility, Operations of Full Service Restaurant / Bar/ and Convention Facilities. Employed
and Managed 50+ employees year round. Responsible for design and purchasing for complete renovation
of facility 2005 – 2008.
          Days Inn Chairman’s Award
          Five Sunburst Property
          Awarded 2nd Runner up for Ramada of the Year
∙ 2001 – 2005 – Owner / General Manager of the Quality Inn and Suites, Prescott AZ. (formerly
Ramada Resort and Spa).
Complete Development of New Facility from Concept through Operating Convention Center. Created
Business Plan, Secured Financing, Designed Complete Interior and Determined Franchise / fulfillment of
their Requirements. Worked with Design Team creating Floor Plan as well as handled all purchasing for
new 83 Unit Hotel, Restaurant, and Bar. Responsible for leasing Beauty Salon and Gift Shop within facility.
As well as hiring Management team and 50+ employees.
         Awarded 1st runner up for Ramada of the Year
         Year over year average Net Profit increases of 17% (2002-2005)
         Entire Facility Served as the Arizona Cardinals Training Camp in 2004 and 2005
∙ 1977 - 1985 – Owner / General Manager of the Best Western Executive Inn, Iron Mtn. MI.
Developed New Business from Market Analysis, Financing, Interior and Exterior Design, Planning /
Purchasing for construction of Start Up 50 Unit Hotel. General Management responsibility overseeing all
aspects including Sales, Distribution, Customer Service and Marketing of 40 unit Hotel. Ultimately
responsible for the Management of Front Desk / Audit, Sales and Marketing of Facility. 1982-1985 Average
occupancy rate of 97%.
∙ 1972-1977 – Owner / General Manager of the Town & Country Motel, Iron Mtn. MI.
General management responsibility overseeing all aspects including Sales, Distribution, Customer Service
and Marketing of 25 unit motel. Personally responsible for the Management of Front Desk / Audit, Sales
and Marketing of Facility, and Maintenance of Rooms. Hotel averaged 203% increase of net profits year
over year (1973-1976.)
                              References Available Upon Request