perceptions by 8AavZR9


									Perceptions of

          By: Chelle Sea D, Sunny G,
           Sajidah H, Desiree R, and
                    Angela W
     • Nursing Perceptions and the media
     • Movie Clip
     • Lewin’s Change Theory:
       - Unfreezing
       - Moving to a new level
       - Refreezing
       - Driving + Restraining Forces
     • Summary/ Conclusion
     • References
Media portrayal of Nursing

      CHANGE the “Status Quo”
Example of a negative image
Lewin’s Change Theory
- Unfreezing
 the first step in the process of
 changing behavior is to
 “unfreeze” the existing situation
 or status quo.

 Unfreezing is necessary to overcome
 the strains of individual resistance and
 group conformity.

 Steps to “unfreezing” public perception:

 -image of nurses as sexual objects
 -nurses doing “dirty work”
 -giving injections
 -doctor’s assistants (Girl Friday)
                      - Moving to a new level

• involves a change in thoughts, feelings and
  behavior, which enables the organization to
  become more productive or successful.

Steps and Strategies for “ moving to a new level”
-nurses viewed as critical thinkers, well educated
-part of healthcare team, patient advocates, first line of defence
-nurses have the best clinical picture of clients
-nurses exercise continuing competence
- Refreezing
Lewin’s final stage of change is
“refreezing”. This step is critical
to establish the change as a new
habit; otherwise it is easy to slip
back into old perceptions and

  Steps and strategies for “refreezing”
  -implementing more positive media images of nurses in the
  healthcare setting
  -continue advocating against negative portrayals of nurses in the
  -encourage nursing days in the community, so that people can talk to
  nurses (increasing public awareness)
Driving and Restraining Forces
                         a dynamic balance of forces working
                         in opposite directions In order for
                         change to occur, the driving forces
                         must exceed the restraining forces,
                         thus shifting the equilibrium.

                         Driving forces
                         facilitate change
                         because they push
                         people in the desired
Restraining forces
hinder change
because they push
people in the opposite
                            References (2007). Analyzing change factors: Force field analysis. Retrieved
    October 3, 2007, from
Kaminski, J. (2007). Nursing 4111: Professional growth 5: Nurses influencing
    change course manual. Surrey, BC: Kwantlen University College
Kritsonis, A. (2005). Comparison of change theories. International Journal of
    Scholarly Academic Intellectual Diversity, 8(1), 1-7. Retrieved September 18,
    2007, from,%2
Middaugh, D.J., & Robertson, M.G. (2003). The physics of management. Medsurg
    Nursing. Retrieved September 18, 2007, from Johnson & Johnson 2007 Commercial on nursing. Retrieved
    November 27, 2007 from Tag body spray- nurse. Retrieved November 27, 2007 from

To top