Certified PDF for Packaging by ghzd5fD

VIEWS: 8 PAGES: 38

									  Etiketter 2004
Udvikling og Trends
 Konference den 28. Oktober - Roskilde
Certified PDF in Packaging
 and Labeling Workflows
           Stan Lemmens
       Major Account Manager
The Packaging Industry today

 PDF is widely used for proofing in the packaging
  industry (soft-proofing)
    More then 90 % of the 1st proofs are delivered as PDF
 PDF can be saved natively out of almost every
  ‘standard’ layout or design application
    Adobe Illustrator, Indesign, QuarkXpress, and others
    ArtPro
 PDF is now what DCS2 or PostScript was some
  years ago:
    The ultimate exchangeable file format in the Graphic
     Arts industry
The Packaging Industry today

 Brands have become globalized:
    Packaging is standardized
 Trend to Consolidation:
    Large accounts centralize their Marketing activities and
     Supply Chain activities
 Trend to Globalization:
    The textual content of a packaging files increases
    Multi-language environments
    Files are printed everywhere : the world is the Market
The Packaging Industry today

 Brand Owners and Retailers prefer PDF
    They can play are more “active role” in the workflow
    They have “visual contact” with the graphical file early
     in the process
    They can access the file whenever they want on
     whatever computer platform
    Faster acces to the file (e-mail)
    Decreases the number of hard copy proofs
        Reduced cost for the creation of hard copy proofs
        Less or no costs for transport of these proofs
More products, greater choice,…
more packaging
PDF: proven technology in the
Publishing Market
 1999 - 2000
 In the commercial printing market:
 PDF becomes file format for file exchange due to
  efforts of Ghent PDF Workgroup and Medibel+
    Belgium: Magazine Ads ≥ 99 % are PDF
    ≥ 70 % are Certified PDF
    Holland: Magazine Ads ± 99 % are PDF
    ≥ 80 % are Certified PDF
State of the Art

 What are the requirements of Brand Owners?
 What are the requirements of the Retailers?
 What are the requirements of the Supply Chain?
Requirements in PDF

•   Multiplatform Exchangeable File Format _______

        V
 Compact File Format (e-mail)_________________

        V
 Standard file format _________________________

        V
 Good or Perfect text readability _______________

        V
 Good resolution and visual ___________________
Requirements on PDF

 Indeed, all this features are available in PDF


 But, they do need more extended features ….
Requirements on PDF

 Traceability _________________________           x
   Tracking features ? Compare features ____ x

   History log / roll back __________________ x

   Versioning _________________________ x

   Status report of the file (quality) __________ x
State of the Art

 These last important features are NOT available in
    “standard PDF”
   They are only available in Certified PDF
   They move PDF from a “view-only-file” to a
    “production file” by adding dedicated file information
   The file contains valid information for everyone in the
    graphical chain.
   The information is “human-readable” within the PDF
    file
OK, but…

 What is a Certified PDF ?
 What are the differences between standard PDF and
  Certified PDF ?
 Why do I need Certified PDF ?
 How does it fits in my organization ?
 What are the advantages, what are the benefits ?
PDF versus Certified PDF
  Standaard PDF      Certified PDF
What is a Certified PDF ?
                       Preflight
                        Report

     Enfocus PDF
        Profile




                            Edit
                            Log




                   All-in-one file. 100% PDF.
A Certified PDF Packaging Workflow

                  BRAND OWNER




   DESIGN                            PRE-PRODUCTION
What’s the difference?

             Brand
             owner


                                        A’
                                        B


  Design
             A        pre-production
  Agency
                                box
                        a black work-
                      work-
                     station     flow

       a Certified PDF Packaging production
The Preflight Report
The Edit log: point to changes
The Edit log: Compare versions
               Certified PDF: a patented technology

                  Is a preflighted PDF file by an Enfocus PDF Profile
QUALITY




                  PDF Profile is a matrix of technical and content sensible parameters
                     commercial markets have standard profiles
                     These standard profiles are widely accepted or required
                     used preflighting profile is known
                     Packaging standards Base format profile: packaging v1.ppp
TRACEABILITY




                  preflighted PDF file with a history: rollback to earlier/original version
                  preflighted PDF file with edit log: who has done what
                  preflighted PDF file with tracking information:
                   who did what when

                  but it remains a all in one PDF file
General Advantages

 Edit log: Provides detailed information, both
  Administrative as well production related. It closes
  the communication gap between technical and non-
  technical divisions.
 History log: Detailed session overview with compare
  and rollback function. Offers complete traceability.
 The logs are linked with the file and pinpoint you
  immediately to the right place in the CPDF file
 PDF profile: the PDF is matched against a pre-
  defined industry based technical matrix
Certified PDF Benefits

Technical benefits:
 All events that occurred on the file can be traced by the
  “actors” in the production flow
 Certified PDF is a trigger for automated processes
 Errors are discovered very early in the process
 The log functions as a communication tool
 The information is “human readable” for everyone
  involved
Certified PDF Benefits

 Commercial Benefits
 For the user this can be translated as:
 Decreased time to market
 Quality improvement
 Legislation compliancy
 Reduction of operational costs
Certified PDF…

 In combination with our solutions and applications
 Certified PDF with ArtPro 8.0: Full native Support
 Certified PDF in NexusImport: Full native Support
 Certified PDF in Nexus Processor: Full native Support
 Check for Certified PDF in NexusRIP
 Certified PDF in Odystar v 1.0: Full native Support
General advantages

              Certified PDF ensures the




Of yout files through the complete production workflow
        in combination with our Product range.
General advantages

       Certified PDF gives you complete




    through the complete production workflow
      in combination with our Product range.
                       Certified PDF Packaging Workflow
 Design                Brand                Pre Press     Brand
 Agency                Owner                Company       Owner
                                                  Hard                      Printing
                            CD               CD   Copy                     Company
AI       QXP                      Hard            Proof
     FH                           Copy       AI
                                  Proof
               CD
                    Hard
                    Copy
                    Proof
Save as PDF                               Certified PDF
                                            direct in                             Hard
                                                                                  Copy
                                             ArtPro                               Proof

                                                                  Hard
                                                                  Copy
                                                                  Proof

      Log                   Log                Log          Log             Log
 Tracking              Tracking             Tracking      Tracking        Tracking
 Compare               Compare              Compare       Compare         Compare
     History            History              History      History         History
Packaging File Exchange!
possible today
Certified PDF…

 In combination with our solutions and
    applications
   Certified PDF with ArtPro 8.0: Full native Support
   Certified PDF in NexusImport: Full native Support
   Certified PDF in Nexus Processor: Full native
    Support
   Check for Certified PDF in NexusRIP
   Certified PDF in Odystar v 1.0: Full native Support
Certified PDF in ArtPro 8.0

 Certification on opening and saving documents to
  PDF, with edit and history trail on all modifications
  made in ArtPro




     Edit Log                                            Edit Log

                     ArtPro Editing Station


                                              ArtPro Edits added to Edit Log
Certified PDF in NexusImport and
Processor 8.0
 Certification on opening and saving documents to
  PDF, with session information on what activities
  where used in Nexus




     Edit Log                                            Edit Log


                   Nexus Import / Processor
                                        Nexus adds session info on activities used
Check for Certified PDF in NexusRIP

 Allows for checking whether incoming PDF files are
  Certified and compliant to a specific preflight profile.




                                                     Nexus RIP

          Nexus RIP checks if file is Certified and compliant to profile
Certified PDF in Odystar v. 1.0

 Certification on entering and after each process in the
  workflow, with session information on different
  Odystar processes




     Edit Log                                        Edit Log



                         Odystar
                                   Odystar adds session info on processes used
AWS Certified PDF Implementation

 AWS products in general:
    Input: check for Certified PDF files or Certify PDF files
    Workflow processing: modifications can be added to Edit
     Log and as sessions with rollback and comparison
     mechanism.
    Output: Certify PDF files on output before sending to remote
     locations or to RIPs
 Other Vendors based on Enfocus technology
    Input: check for Certified PDF files, sometimes Certify PDF
     files
    Workflow processing and Output after processing: certified
     workflow is broken, no more history, session or certification
     information, no rollback or comparison mechanism.
Questions?

 Stan Lemmens
  stan.lemmens@artwork-systems.com
  Tel: +32 9 265 84 11
 Info@artwork-systems.com
 www.artwork-systems.com
Thank you!

								
To top