P.O. Box 014059 Kansas City, MO 64101 Phone (816) 842-3758 Fax (816) 842-6931 http://www.herefordbeef.net
For Immediate Release Contact: Connie Couch, Business Information Specialist
Foodservice Distributors Gather to Discuss Certified Hereford Beef®
KANSAS CITY, Mo – Certified Hereford Beef® (CHB) staff brought together some of the nation’s
leading foodservice distributors recently to discuss key issues pertaining to growth of the CHB program.
More than 25 distributors that are currently selling the product convened in Orlando, Fla.
The meeting theme was “Marketing the Brand” and featured guest speakers and product presentations as
well as business discussions.
Mick Welch, CHB Foodservice Director said that the group discussed parameters for product
distribution, licensing agreements, customer needs and carcass utilization. “We challenged our distributor
partners with the goal of increasing carcass utilization to 120 lb. per carcass in foodservice.” Welch added
that the licensing agreement discussions focused on setting parameters for distribution. “We need to be
able to track the areas in which our product is being marketed, how it is being marketed and who the end
user customers are. Foodservice is a high profile area for growth because of customer recognition.”
CHB General Manager Arden Gremmert added that foodservice is the key to a positive,
recognized and powerful brand. “After our foodservice meeting, new orders are now coming in with
greater breadth and depth of CHB cuts added to the distributors’ lines. Underutilized cuts are finding a
home now with some of our distributors as they implement strategies discussed at this gathering.”
Gremmert said distributors reported that their customers comment on the CHB product’s high quality
palatability. “That’s what sells CHB to customers: the great eating experience that is truly something
special and offers a consistent eating experience.”
CHB officials said that this was the first-ever foodservice-specific gathering they have conducted
and based on initial feedback, they plan to make this a bi-annual event.
Certified Hereford Beef was established in 1995 by the American Hereford Association to offer the food
industry truly superior beef products and to enhance the demand for purebred Hereford cattle. Based on
the research-proven and time-tested tenderness, juiciness and flavor of Hereford beef, the program
promotes its distinct brand with quality-driven foodservice operators and retailers across the country.