Narendran Hariparanthaman

							                                         Narendran Hariparanthaman
                                     2239 Cromwell Circle Apt 301 Austin TX 78741
                                                    716-866-5958
                                       nharipar@buffalo.edu, naren87@gmail.com
                                                http://www.narenh.com

OBJECTIVE
To improve my technical expertise and expand my knowledge in understanding business through a full-time position in the field of
Search Engine Optimization in a dynamic work environment

EDUCATION

University at Buffalo, The State University of New York
Master of Science, Computer Science, May - 2011 GPA 3.5/4.0

Anna University, Chennai, India
Bachelor of Technology, Information Technology, May - 2009 CGPA 3.3/4.0

PROFESSIONAL WORK EXPERIENCE

Get Page One, Austin, Texas, USA                                                                             October 2011 – Present
Search Marketing Specialist
       Execute and monitor Search Engine Optimization (SEO) campaigns for client websites
       Optimize client websites for search engines and perform strategic link building activities
       Conduct keyword research and develop solid recommendations for clients across a variety of industries
       Implement and utilize Google Analytics to extract and analyze relevant data to develop reports for SEO
       Manage Google Adwords paid search marketing campaigns (Pay-Per-Click Advertising)
       Use effective SEO and SMO techniques to manage the online reputation and SERPs for clients
       Develop and maintain relationships with clients

Aquasol Corporation, Buffalo, New York, USA                                                                      July 2010 – July 2011
Webmaster / SEO Lead
       Design, development, SEO and maintaintenance of three corporate websites
       Multilingual website built in eight languages - English, German, Dutch, Spanish, Portuguese, Arabic, Russian and French
       Search Engine Optimization was done in eight languages for the multilingual website
       To mention a few SEO strategies employed – Tweak title tags, meta tags (Description and Keywords), optimization of content,
        keyword research and analysis, backlink analysis, submission to online directories
       Google Analytics was set up and configured. Reports were generated periodically and performance was evaluated
       Set up and managed paid search marketing campaings (Pay-Per-Click Advertising) in Google Adwords
       SERP ranks were improved by utilizing strategies and tools including Google Webmasters Tools, Web CEO and Internet
        Business Promoter
       Social media marketing was set up and carried out through Facebook, Youtube, LinkedIn and Twitter
       Achieved 205% increase in website traffic

Sify Technologies, Chennai, India                                                                        January 2009 – March 2009
Project Intern
Project : Mutation Based SQL Injection Vulnerability Checking
        Development, coding and testing of the application software that generates effective test cases for testing PHP pages for SQL
         injection vulnerabilities
        Built using Java and WAMP Server

COMPUTER SKILLS
Programming Languages: C,C++, Java, PL/SQL, Unix Shell Script
Web Tools & Technologies: PHP, HTML, CSS, Javascript, XML, SOAP, Adobe Dreamweaver CS5, WordPress, Concrete5, Joomla
SEO Tools: Google Analytics, Google Web Masters Tools, Google Adwords, Internet Business Promoter, WebCEO
Database Management Systems: Oracle 8i/9i, MS Access, MySQL
Packages: Microsoft Office XP/2003/2007, Visio Professional 2003/2007, MATLAB
Platforms: UNIX, Linux, Windows 98/ XP/ 2000/Vista/ 7, Windows Server, Mac OS X
Miscellaneous: Adobe Flash CS5, Adobe Photoshop CS5, FrontPage, VMware
ACADEMIC PROJECTS

Information Retrieval:
Innovative Search Engine
       Implemented a search engine using C++ and PHP.
       The search engine supported several features such as spelling correction, page rank, ability to search in multiple languages
        etc.,

Large Scale Distributed Systems:
Weather Web Service
      An RMI server-client was developed for the automatic update of database with weather data by parsing XML feeds from Yahoo
       Weather.
      A web service was designed, developed and deployed which displays interactive weather data on Google Maps API.
      Project was implemented using JavaEE with MySQL database and deployed on Amazon Cloud.

Compute Shortest Path using Hadoop, Map Reduce
     Hadoop Distributed File System (HDFS) was used with Map Reduce to compute the shortest path between nodes in a graph.

Database Systems:
Query Processor
      Implemented a query processor for flat file database in Java.
      The query processor has capabilities of generating optimal query plans based on heuristics provided and fetches records in
       least time.

Introduction to Machine Learning:
Neural Networks - Handwritten Digits Recognition
       Implemented two-layer neural network to classify the handwritten digits in Matlab.
       The application takes pre-processed (using feature extractor) image in the form of binary feature vector and predicts the digit.

Handwritten Digits Recognition
      Implemented Naïve Bayes model to classify the handwritten digits in Matlab.
      The application takes pre-processed (using feature extractor) image in the form of binary feature vector and predicts the digit.

ACHIEVEMENTS, AWARDS AND HONORS

        “Best Project Award” for Best Search Engine Model “iExplore” in SEARCHING INFORMATION RETRIEVAL
         SYSTEMS (SIPS) competition – Fall 2009 among 27 teams who participated in the competition
        Second place in INDIAN NATIONAL ROBOTICS OLYMPIAD – 2003 held at IIT Madras
        First place in paper presentation at PINNACLE-007 : National Level Technical Symposium conducted by SRM
         group of colleges on the topic “Network Security – Trojan Horse and Windows Vulnerabilities”
        Received the Certificate of Talent for successfully clearing the GROUP – B level of the ALL INDIA TALENT
         SEARCH EXAMINATION. Among the 30 students who sat for the exam from my school, I was the only student to
         successfully clear the exam
        Received the Commendation Certificate in THE DA VINCI – State Level Drawing Competition
        Completed a 5 year diploma course in PAINTING at Kalakshetra Foundation

REFERENCES

References will be promptly provided upon request.