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					Sunderland AFC
    Football ….

… and how to handle the
        stress
Key Themes
  Anticipation
    Honesty
Real partnership
What’s special about football?
            High Public Profile
     Uncertain product and results
             Media influence
 Clubs exist over and above the business
Sunderland Football Club
             PLC
            Vision
            Ethos
         Investment
       Financial basis
       Player profile
Emerging Events
Impact in the Premiership
     A slight stutter
   Close season action
   Danger approaches
Relegation looms
     Recognition
   Two key actions
  Dramatic roll of the dice
  Tough business decisions
           Financial
       Organisational
Turnaround Actions
       Leadership
      Restructure
      Redundancy
        Contracts
          Press
   Change in priorities
          Ethos
     Team dynamics
Impact at the Club
 Stabilising the business
     Drain of assets
     Survival mode
      Personal hurt
    Real partnerships
      The long haul
    Learning Points - 1
     Future business
      Rethink those contracts
  Stick to strict KPI management
  Trust the financial partnerships
Restate the vision and commitment
     Learning points - 2
        The process
Be prepared for unexpected opportunities
        Use the corporate culture
    Respect the emotional responses
     Follow the path through change
        Value the people experts
           Lead from the front
Keep all channels of communication open
 Key themes
   Anticipation
     Honesty
 Real Partnership
        Hugh Roberts
The Interim Experience Limited

				
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posted:8/8/2012
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