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					BENCHMARKING

Meeyakhan Khan Mohamed
   Assistant Professor,
   Department of CSE
          BENCHMARKING
 If you know your enemy and know yourself, you need
 not fear the results of a hundred battles.
             ---SUN TZU, a Chinese General in 500 B.C.



 Japanese DANTOTSU word has the meaning of
striving to be the ‘BEST OF BEST’. This is the
essence of BENCHMARKING
Bench Marking:
 Benchmarking is a systematic method by which organization
  can measure themselves against the best industry practices.

    Essence of BM is the process of borrowing ideas and
        adapting them to gain competitive advantage.
   BM Defined:
Bench Mark is the systematic search for best practice, innovative
ideas and highly effective operating procedure
 “It is Hazard to copy .It is necessary to understand the theory of
what one wishes to do.”---W. Edward Deming
 “It is the search for the industry best practices that lead to
superior performance”. --- Robert camp
BM Concept:
   What is our                        What are others’
   performance level                  performance levels?
                                      How did they get there




                       Creative
                       Adaptation




                       Breakthrough
                       Performance
      Reasons for Benchmarking:
 To achieve Business & Competitive Objectives.
 To establish goals & Objectives Based on External Environment.
 Cost Efficient.
 Continuous Improvement & New Development. Defining Customer
  Requirements
 Measures of Productivity
 Becoming Competitive
 Industry best practices to be achieved
                  Benchmarking Process:
Phases     S.no                         Steps

Planning    1     Earmark what is to be Bench Marked ?

            2     Identify the best competitor

            3
                  Determine the data collection method and start
                  collecting data
Analysis    4     Determine the current performance GAP



            5     Project future performance levels
  Phases      S.no                          Steps

Integration    6     Communicate bench mark findings and gain
                     acceptance
               7                  Establish Functional Goals




  Action
               8     Develop Action Plans

               9     Implement specific actions and monitor Progress
Phases     S.no                           Steps

Maturity   10     Recalibrate Benchmarks

           11     Attain the Leadership position

           12     Integrate Practice into the Process
                  Benchmarking Template:


          Output, Results, Success Factor
    Benchmark                              WHO /WHAT
    WHAT?                 DATA
                          COLLECTION
                                           is Best
                                                          T
U                       DATA                              H
                        ANALYSIS
S                       DATA
                                                          E
E
                        COLLECTION
                                                          M
     How do                                How Do
     We do It ?                            They do it ?
                                 Generations of Benchmarking :



                                      10.                        Self Bench Marking
                                     9.                         Values Bench Marking
                                8.                             Quality of Life Bench Mark

                           7.        Seventh Generation      ERP Bench Marking
                     6.    Sixth Generation                Intrapreneual Bench Marking
                5.        Fifth Generation                Global Bench Marking
           4.   Fourth Generation                         Strategic Bench Marking
      3. Third Generation                                 Process Bench Marking
 2.    Second Generation                                  Competitive Bench Marking
1.                                                        Reverse Bench Marking( product)
      First Generation
  Types of BM :
 Internal B M
E.g. Eicher Tractor Comparison Between Units

 Competitive B M (Product oriented)
Direct Product Competitor

 Generic B M (Process oriented)
   Same process or functions like Customer service, order entry,
  regardless of industries .
Benefits of BM :
 Best Practices incorporated into the process
 Motivation for creativity & innovation
 Technological Breakthrough in one’s industry
 Better professional growth
 Meet effectively customer requirements
 Assist in attaining competitive position
                    Resources
 You can find this lecture slide at
  http://nce.ac.in/wp/wp-
  content/uploads/2010/10/BE.html

 Pages 219-232 from Total Quality Management by
  Dale H.Beterfield….(your text for the module)

				
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posted:8/8/2012
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