Cereal Box Design Rubric

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Cereal Box Design Rubric Powered By Docstoc
					                           Product/Prototype Design Rubric

Rating Scale      1     Inadequate – Information not shown or on a very minimal level
                  2     Adequate Information but at minimal standards
                  3     Excellent Quality of information


Co-Branding Partner                     0              1               2                3

Logo Design                             0              1               2                3

Character Symbol                        0              1               2                3

Cereal Description
        Picture                         0              1               2                3
        Word Description                0              1               2                3

Slogan                                   0             1               2                3
         Clearly Stated
         Ties In To Overall Market Strategy

Brand Name & Brand Mark (logo)       0                 1               2                3
 Also must include parent company logo

Proof of Purchase/Nutritional Info.     0              1               2                3
Net Weight/Expiration Date

Use of All Sides of Package             0              1               2                3

Use of Appropriate Colors               0              1               2                3

Customer Service/Public Relations  0                   1               2                3
Contact Info/Web Address & 800 Number

Creative Design                         0              1               2                3

Impact Towards Target Market            0              1               2                3

Originality                             0              1               2                3

Construction                            0      1       2       3       4 5     6   7    8

(Minus 6 points every day late)


**Bonus Points Awarded For Outstanding Design and Marketing** Max (3 points)

TOTAL _____________________________/50 Points               Due FRIDAY MAY 18, 2012

Student _______________________________________________________________________

				
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posted:8/8/2012
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