LG Electronics CEO says Middle East critical to global leadership

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LG Electronics CEO says Middle East critical to global leadership Powered By Docstoc
					LG Electronics expands budget mobile portfolio
             with latest launches
  Global digital leader reinforces its commitment to offer customers
               best-in-class communication technology
Dubai, UAE, August 14, 2006: Global and regional digital leader LG Electronics has
expanded its vast portfolio of mobile handsets with the launch, this week, of three attractive
handsets aimed at budget-conscious customers.

The new releases – KG320, KG220 and KG245 – join LG’s impressive line-up of slim,
attractive and powerful communication devices and demonstrate the company’s commitment
to technological innovation.

“LG Electronics is committed to offering its customers a wide range of best-in-class devices,”
explained C.H. Lee, President of LG Electronics Gulf FZE. “Our latest releases are all-in-one
handsets that provide both sophisticated communications as well as multimedia capabilities.
They also show that highly advanced communications devices can be affordable too.”

Topping the list of new releases is the KG320, a sleek ‘candybar’ phone that is 9.9 mm thick.
It features an easy-to-use navigation pad. The KG320 does not skimp on features – a 1.3
mega-pixel camera, 128 MB of flash memory, and MP3/MPEG/AAC support, and USB
connectivity are all packed in its compact and light-weight design.

The elegant-looking KG320 boasts a 1000-entry phonebook and a 1.77-inch 176 x 220 pixel
screen capable of displaying up to 256k colors. Its 1.3 mega-pixel camera with LED flash can
also shoot videos in MPEG 4 format.

The KG 320 also supports Bluetooth connectivity and includes a USB 1.1 port.

For clamshell aficionados, LG has launched the neat KG245 and KG220 handsets.
Combining functionality with effortless design, both KG245 and KG220 hold a multitude of
easy-to-use technology beneath their sleek exteriors.

For consumers who wish to capture their most memorable moments, both handsets offer
quality camera and video capabilities including built-in flash, all displayed on the crystal-
clear 65k colour display. With the exciting zoom-in / zoom-out camera function, close up and
landscape shots are no longer the preserve of professional photographers.

Style meets sophistication in the KG220 handset, a features-rich yet light-weight phone that
includes a high-resolution digital camera, a vibrant colour screen, tri-band, embedded
GPRS/Java technology, polyphonic ringtones, along with MMS and WAP 2.0 capabilities.

For more information, contact:

Hamad M. Malik                                       Edward D’Mello/Amber Dale
Director                                             Polaris Public Relations
Marketing & Corporate Communications                 Dubai, UAE
LGE Middle East & Africa Operations                  Tel: +9714-3348522
Tel: +9714-3340066                                   Fax: +9714-3341326
Fax: +9714-3370515                                   Email: e.dmello@polaris-me.com
Email: hamad@lge.com                                 Email: a.dale@polaris-me.com

About LG Electronics, Inc.

LG Electronics, Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The
company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG
Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage
devices and home theater system. With total revenue of more than US$ 35 billion (consolidated US$ 45 billion),
LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display
and Digital Media.

LG Electronics Mobile Communications Company is the world’s leading manufacturer of WCDMA (UMTS),
CDMA and GSM handsets, and the fastest growing manufacturer of mobile phones worldwide. The company
provides a total range of wired and wireless solutions, and is rapidly establishing a global presence as it
cultivates international market share in 3G handsets.

LG Electronics’ goal is to enable the intelligent networking of digital products that will make consumers’ lives
better than ever. For more information, please visit www.lge.com

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