National Restaurant Association Honored for Kids LiveWellSM
(Washington, D.C.) The National Restaurant Association has earned the 2012 ASAE
Gold Circle Award for its media relations campaign launching the groundbreaking Kids
LiveWellSM program. The first-of-its-kind voluntary industry initiative provides parents
with a growing selection of healthful children’s menu choices when dining out, with a
focus on increasing consumption of fruit and vegetables, lean protein, whole grains and
low-fat dairy, and limiting unhealthy fats, sugars and sodium.
“The National Restaurant Association created Kids LiveWell to help restaurants highlight
their healthful children’s meal choices and tell the industry’s positive story of creating
innovative solutions to provide ‘better-for-you’ menu options,” said Sue Hensley, senior
vice president of public affairs communications for the Association. “Restaurant
companies from across the industry have been excited to join the program, and the
positive feedback from consumers has reinforced the demand for such an initiative.”
The National Restaurant Association launched Kids LiveWell in July 2011 with
19 restaurant brands. The initial rollout at the National Press Club included an
interactive tasting event with chefs from the inaugural brand leaders providing
samples of their new kids’ menu items to children and parents in attendance, as
well as satellite and radio media tours featuring Association President and CEO
Dawn Sweeney and Director of Nutrition and Healthy Living Joy Dubost, Ph.D.,
The Kids LiveWell launch generated tens of millions of media impressions across
traditional and social media for the program and the National Restaurant Association.
“Fueled by this impressive start just eight months ago, the program has grown to more
than 70 brands representing more than 22,000 locations nationwide,” Hensley added.
Kids LiveWell was developed by the National Restaurant Association in collaboration
with Healthy Dining, a group of registered dietitians who have worked closely with the
restaurant industry for two decades. To join the program, restaurants agree to offer and
promote a selection of items that meet strict nutrition criteria based on leading health
organizations’ scientific recommendations, including the 2010 USDA Dietary
Guidelines. Healthy Dining’s team of registered dietitians works with restaurants to
identify and validate menu choices that meet Kids LiveWell criteria.
Parents can find Kids LiveWell menu items at HealthyDiningFinder.com and while on-
the-go at m.healthydiningfinder.com.