Vice President VP Sales Marketing in Chicago IL Resume Michael Christin by MichaelChristin


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									MICHAEL J. CHRISTIN                                                                                                         847–909–2224
                                                                                               Chicago, IL


Innovative leader, hands-on manager with a track record of achievement in strategic sales, business
development, new product launch strategies and key account management. Recognized as a trusted
advisor with a solid reputation for integrity and high standards. MBA, University of Notre Dame.
Proven ability to:
    Develop profitable new markets                   Streamline a sluggish sales process
    Capture key accounts                             Capture market share and revenue increases
    Outperform the competition                       Demonstrate consultative sales and negotiation skills

                                   PROFESSIONAL EXPERIENCE

Nationwide provider of corporate technology rentals. Focused on short term rentals of audio visual,
computers and peripherals, and other specialty technology to companies, associations, user conferences,
trade shows and event management companies; 325 employees,$75 million in annual revenues.

Vice President of Sales and Marketing – April 2011 to present
Reporting to the President/CEO as the “Chief Growth Officer”, leading 75+ member sales team with 10
direct reports. Working directly with the CEO, CFO and Board of Directors on company’s short and long
term strategy. Responsible for creating strategic and tactical plans to help the field sales force expand the
customer base, oversee the management of key accounts and develop new markets and channels for the
company’s services.
 Exceeded annual sales revenue targets of over $65 million.
 Developed formal sales management and supervision programs for national sales force.
 Taking an experienced but relatively sluggish, informal sales organization and making it structured,
    focused on growth and fully professional. Implemented and installed modern ERP
 Created and driving metrics for the sales team including quota, margins, profitability, pipeline
    development and accurate forecasting.
 Completely overhauled website to increase web presence, lead generation and optimized SEO (Search
    Engine Optimization) and PPC (Pay-per-click) spend.
 Working closely with Hub Spot and Metrics Marketing to increase Google ranking, consolidating 23
    websites to 7 and creating effective website customer experience with in-banner video, CHAT and
    lead nurturing.

International provider of interactive media and connectivity solutions for the hospitality industry
including on-demand movies, games, music, broadband Internet access, service, and support; 1,400
employees generating $625 million in annual revenues.

Vice President of North American Sales and Marketing – 2009 to 2010
Reported to the President and CEO, led a 80-person team with 12 direct reports, in managing 25 global
hotel brands, 435 management companies and hundreds of individual hotels; $95 M annual quota; $22M
P&L budget. Exceeded aggressive sales targets for Media, Broadband, Professional Solutions, Marketing,
Operations, Inside Sales, International Sales, Service and Support teams. Travel and Time spent
approximately 70 % Field Sales, 30 % corporate operations.
 Exceeded quarterly sales revenue targets of over $35 million.
 Personally negotiated Starwood and Marriott’s new 5-year contract equating to $120M over 5 years;
    also negotiated 10-year agreement with DirecTV.
 Establishing and building strategic partner relationships with, Apple, Nintendo
    and Best Buy.
 Developed and managed all administrative aspects of the field sales operation, including specific
    sales goals, commission plans, territory assignments, and ongoing communication to ensure effective
    operation of the Field Sales team. Created, led and hosted quarterly sales meetings.
 Created annually assigned Field Sales acquisition and retention, segmentation, and profitability
    objectives. Successfully implemented, refurbished gear and call center campaigns.
 Reorganized the eight sales teams to geographically based regional sales teams. Reduced and
    replaced 40 percent of sales staff. Created Director of Operations position and built the team.
 Work with the CEO and the other executive team members to identify and develop strategic alliances,
    raise venture/public financing, communicate with BoD members, and grew major customer accounts.
 Developed and managed sales and marketing operation, product management, SEO, PPC, lead
    generation, customer service and retention, as well as media and industry relations, advertising,
    interactive programs, communications, market and customer research.

SIEMENS AG, Chicago, Illinois
German–based, global conglomerate, with 400,000 employees in 190 countries generating $91 billion in
annual revenues.

Vice President of Global Sales – 2004 to 2009
Senior executive, led a 250-person Managed Services team with 10 direct reports, in managed 20 global
accounts; $300M annual quota; $55 M P&L budget. Positively managed client relationships with key
customer executives (director to C-level) on current and future engagements, track project status, assign
quotas/resources, and allocate funds.
 Personally negotiated an $28 million contract with Bosch Corp. providing outsourcing services at 20
    locations, displacing two key competitors, Avaya and Nortel.
 Successfully exceeded quota each year for 5 consecutive years with an average growth rate of more
    than 35% for five consecutive years.
 Realigned the Sales Engineers and Direct Sales structures, creating more credibility for the
    corporation and a more fluid process that resulted in better communication and more satisfied
 Key global accounts include BP, Bosch, Sears, Hewitt, 3M and Cardinal Health.
 Collaborated with 12 channel partners and 30 subcontractors to open 20 new markets selling
    equipment and services portfolios, translating to $675,000 in additional revenue.

AT&T CORPORATION, Brookfield, Wisconsin
International provider of voice and data connectivity, with 45,000 employees in 130 countries generating
$41 billion in annual revenue

Global Managed Services Director – 1997 to 2004
Consultative sales manager with 6 direct reports and 30+ indirect reports selling Managed Data and Voice
Network Services globally. Held P&L responsibility for a $5 million budget.
 Successfully sold Managed Services to M&I Corporation that included 125 banks within three
   months, edging out the competition to win an initial $2 million engagement that led to an additional
   $6.5 million annual contract. Services included: Hosting, ERP and outsourcing services.
 Successfully exceeded quota each year for 6 consecutive years with an average growth rate of more
   than 20% for six consecutive years. Quota ranged from $1 to $15 Million.
 Representative clients included M&I Corporation, American Family Insurance, Kimberly Clark,
   Fortis Corp., Harley-Davidson, Snap-On Tools, Johnson Controls, Universal Foods, and Kohler Co.
THE WALT DISNEY COMPANY, Burbank, California
International media giant with 133,000 employees in 130 countries; 2009 revenues of $39 billion

Senior Affiliate Marketing Director for The Disney Channel – 1994 to 1997
Directed a sales team of 10-15 people with P&L responsibility for managing and maintaining key
accounts, negotiating contracts, and establishing pricing. Directed a $2.5 million budget. Guided strategic
direction, brand management, market research, and business development functions.
 Personally hired, trained, and led the 30 sales representatives that successfully executed the 2-year
    marketing strategy that captured a 40% increase in market share.

IBM CORPORATION, Chicago, Illinois
Global computer and IT services provider; 329,000 employees in 165 countries

AS/400 Managed Services Representative – IBM Global Network – 1991 to 1993
Account Systems Engineer – 1989 to 1990
Marketing Support Assistant – 1987 to 1989
Promoted into a full time position upon graduation from college. Selected for engineering expertise and
transitioned into a sales engineer position, exceeding the $3.5 million annual sales quota in all four years.
 Key accounts included Leo Burnett, Olgilvy-Mather, FCB, Winston Straum, Jenner and Block,
    American Medical Association, Budget Rent-a-Car, Como Inn, Drake Hotel, and Houston Foods.

Master of Business Administration - Economics and International Business– 1994
University of Notre Dame, Notre Dame, Indiana
Bachelor of Business Administration – Marketing and Finance – 1989
Loyola University of Chicago, Chicago, Illinois

Member, Siemens CARES Foundation
Former Member, Disney VoluntEARS Foundation
Past Participant, University of Notre Dame’s Urban Plunge campaign
Past Participant, IBM’s Adopt-A-School program

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