Website-Migration-Checklist-and-Tracking-Sheet

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					Website Migration/Redesign Checklist


Pre Launch Tasks                                            Due Date     Status      Priority   Notes

Develop List of Pages Receiving Most Traffic                1/1/2010      10%         HIGH
Develop List of Most Common Landing Pages                                 25%         HIGH
Develop List of Pages Receiving Most Incoming Links                       50%         HIGH
Develop List of Pages on the path to conversion                           75%         HIGH
Create old to new matrix for redirects                                    90%         HIGH
Create mockups and wireframes                                            100%         HIGH
Survey audience to learn more about website usage & needs              Not Started    MED
Create optimized image directories/names                               Not Started    LOW
Create Clear Meta Descriptions                                         Not Started    LOW
Create benchmarks to compare new site to old                           Not Started    LOW
Choose best date to launch                                             Not Started    LOW
Create SWOT analysis of site and competitors                           Not Started    LOW
Perform any necessary keyword resarch                                  Not Started    LOW




Concurrent With Launch:                                     Due Date     Status      Priority   Notes
Run Link Validator to check for broken links                1/1/2010   Not Started    HIGH
Create new XML Sitemap                                                 Not Started    HIGH
Create new Robots.txt                                                  Not Started    MED
Add analytics tracking codes                                           Not Started    MED
Make sure any necessary plugins/extensions are installed               Not Started    MED
                                                                       Not Started    MED
                                                                       Not Started    LOW
                                                                       Not Started    LOW
                                                                       Not Started    LOW




After Launch                                                Due Date     Status      Priority   Notes
Monitor 404 errors                                          1/1/2010   Not Started    HIGH

Contact webmasters requesting update to any links                      Not Started    HIGH

Update directory listings and citations                                Not Started    HIGH

Update webmaster tools with new sitemap address                        Not Started    MED

Check for broken links                                                 Not Started    MED

Issue SEO Optimized Press Release announcing new site                  Not Started    MED
                                                                       Not Started    MED
                                                                       Not Started    LOW
                                                                       Not Started    LOW
                                                                       Not Started    LOW
                                  Important Pages
             Most Visited Pages
Page Title              URL
             Important Pages
                 Common Entry Pages
Page Title                 URL
             Pages W/ Inbound Links
Page Title               URL
                           Pages deemed most necessary
Current Page Title   URL
ges deemed most necessary to redirect
        New Page Title
URL
Website Metrics


 Website Metrics                  Q1                      Q2                      Q3                      Q4
 Traffic Sources           Jan     Feb    Mar      Apr    May      Jun     Jul    Aug     Sept     Oct    Nov      Dec
 Google                    100     100     100     100     100     100     100     100     100     100     100     100

 Direct                    100     100     100     100     100     100     100     100     100     100     100     100

 Yahoo                     100     100     100     100     100     100     100     100     100     100     100     100

 Bing                      100     100     100     100     100     100     100     100     100     100     100     100

 Facebook                  100     100     100     100     100     100     100     100     100     100     100     100

 Twitter                   100     100     100     100     100     100     100     100     100     100     100     100

 Top Pages                 Jan     Feb    Mar      Apr    May      Jun     Jul    Aug     Sept     Oct    Nov      Dec
 Products                  100     100     100     100     100     100     100     100     100     100     100     100

 Support                   100     100     100     100     100     100     100     100     100     100     100     100

 Catalogue                 100     100     100     100     100     100     100     100     100     100     100     100

 About                     100     100     100     100     100     100     100     100     100     100     100     100

 Case Study                100     100     100     100     100     100     100     100     100     100     100     100

 Unique Visitors           Jan     Feb    Mar      Apr    May      Jun     Jul    Aug      Sep     Oct    Nov      Dec
 2009 Actual               100     100     100     100     100     100     100     100     100     100     100     100

 2009 Goal                 200     200     200     200     200     200     200     200     200     200     200     200

 Pages/Visit               Jan     Feb    Mar      Apr    May      Jun     Jul    Aug      Sep     Oct    Nov      Dec
 2009 Actual               3.0     3.0     3.0     3.0     3.0     3.0     3.0     3.0     3.0     3.0     3.0     3.0

 Bounce Rate               Jan     Feb    Mar      Apr    May      Jun     Jul    Aug      Sep     Oct    Nov      Dec
 2009 Actual              4.0%    4.0%    4.0%    4.0%    4.0%    4.0%    4.0%    4.0%    4.0%    4.0%    4.0%    4.0%

 2009 Goal                40.0%   40.0%   40.0%   40.0%   40.0%   40.0%   40.0%   40.0%   40.0%   40.0%   40.0%   40.0%

 Time on Site (Minutes)    Jan     Feb    Mar      Apr    May      Jun     Jul    Aug      Sep     Oct    Nov      Dec
 2009 Actual               1.0     1.0     1.0     1.0     1.0     1.0     1.0     1.0     1.0     1.0     1.0     1.0
 2009 Goal                 2.0     2.0     2.0     2.0     2.0     2.0     2.0     2.0     2.0     2.0     2.0     2.0
                                                               Traffic Sources                                                                                                   Top Pages & Total Page Views
700
                              Google               Direct               Yahoo                  Bing            Facebook           Twitter                                 Products         Support      Catalogue          About    Case Study
                                                                                                                                                  600
600

                                                                                                                                                  500
500
                                                                                                                                                  400
400
                                                                                                                                                  300
300
                                                                                                                                                  200
200
                                                                                                                                                  100
100
                                                                                                                                                   0
 0                                                                                                                                                        Jan     Feb      Mar       Apr       May      Jun         Jul      Aug    Sept     Oct   Nov   Dec
            Jan          Feb           Mar         Apr         May         Jun         Jul         Aug       Sept    Oct        Nov     Dec




                                                                     Unique Visitors                                                                                                             Pages/Visit
                                                                 2009 Actual             2009 Goal
        250                                                                                                                                        4


        200
                                                                                                                                                   3

        150
                                                                                                                                                   2
        100

                                                                                                                                                   1
            50


              0                                                                                                                                    0
                        Jan       Feb          Mar         Apr       May         Jun         Jul       Aug     Sep        Oct    Nov        Dec           Jan     Feb      Mar       Apr       May      Jun         Jul      Aug    Sep      Oct   Nov   Dec




                                                                 Bounce Rate                                                                                                         Time on Site (Minutes)
                                                                 2009 Actual             2009 Goal                                                                                              2009 Actual         2009 Goal
      50%                                                                                                                                           2.5


      40%                                                                                                                                           2.0


      30%                                                                                                                                           1.5


      20%                                                                                                                                           1.0


      10%                                                                                                                                           0.5


      0%                                                                                                                                            0.0
                  Jan          Feb           Mar         Apr      May        Jun         Jul          Aug      Sep        Oct   Nov         Dec             Jan     Feb      Mar      Apr        May      Jun        Jul      Aug    Sep     Oct   Nov   Dec

				
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