Catalysts for Intellectual Capital 2020 –

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Proposal for Leadership and Community Development Projects

                   Modified in collaboration with

                     Provost Mary Ann Swain
               Harpur Associate Dean Donald Blake
             Watson Associate Dean Cynthia Sedgwick
    SOM Dean Upinder Dhillon and Assistant Dean Vince Pasquale
  SEHD Dean Robert Carpenter and Assistant Dean Tammara Behonick
                    Decker Dean Joyce Ferrario

                     Updated October 26, 2005

This document was prepared by the students of Catalysts for Intellectual Capital 2020 (CIC2020), a
student run economic development think tank on the Binghamton University (BU) campus.
CIC2020’s long-term goal is to help slow the mass exodus, or “brain drain,” of BU graduates from
the region. By bringing attention to this critical political, economic and social problem, CIC2020
hopes that their proposed projects will “catalyze” the “intellectual capital,” the students, from
leaving Greater Binghamton, through the creation of new high-quality jobs. With the baby-boomer
demographic beginning to retire, it is crucial that the graduates of Binghamton University settle in
the region after college to fill the jobs of the retirees, as well as fill other new positions that arise.
Further, it is equally as important that many of those who stay are given ample opportunity to
develop and establish their own start-ups and small businesses, because one never knows when the
next Google might appear.

With the support of SUNY Chancellor Ryan, Provost Swain and the Deans of the University, the
Directorate is excited to move ahead with this project, by launching our CIC Leadership Initiative
(CIC-LI) in January 2006. We are looking forward to working in collaboration with the Deans of
the University and the business community in order to ensure the success of the program, which we
hope will be continued annually.

We would like to invite you to participate as a coordinator for the CIC-LI session pertaining to your
interests. Proposed topics are described in the Curriculum section on page 10.

Our 2005-2006 Mission:
   1. Bridge the gap between Binghamton University and the surrounding community.
   2. Educate students about opportunities in the Greater Binghamton area.
   3. Provide a forum for discussion about economic progress.
   4. Enhance integrated university/community learning experiences leading to investment in
      intellectual capital development.
   5. Access and develop ways to expand career opportunities as to encourage young educated
      individuals to stay in the area.

This year’s CIC2020 directorate:
   1. Dr. Diane Crews, Faculty Advisor
   2. Jason Bronowitz, BS ’06, MA ’07, Economics and Finance, Co-Director
   3. Brian Ross, BA ’06, Geography: Urban and Regional Planning, Co-Director
   4. George Alisandratos, BS ’07, Economics
   5. Mary Carr, BA ’06, Philosophy, Politics and Law and History
   6. Crystal Li, BS ’08, Economics
   7. Robert Logan, MPA ’05, Public Administration
   8. Lindsey Tsang, BA ’07, Philosophy, Politics and Law

Thank you for your interest in CIC2020 and our exciting leadership initiative.
The CIC2020 Directorate

Table of Contents

                                     2005-2006 Proposals

Catalysts for Intellectual Capital Leadership Initiative (CIC-LI) – 4
            Funding – 6
            Budget – 7
            Potential Orientation Class – 8
            Recruitment – 9
            Curriculum – 10
            Administration of Program – 11
            Final Class/Graduation – 11
            Action Plan – 12

Longer Term Projects (pending success of CIC-LI) – 13
          Regional Career Opportunity Partnership – 13
          Needs Assessment – 13

 Catalysts for Intellectual Capital Leadership Initiative

What is the BLI?

The Broome Leadership Institute (BLI) program is a class offered by the Greater Broome Chamber
of Commerce that identifies up-coming community leaders and introduces them to the inner-
workings of the community. Contributing to the community through leadership is stressed
throughout the program. More specifically, the BLI is aimed at those who have the drive to make a
difference in this community, Broome County and the surrounding region. Those who participate
in the program are members of Broome County’s workforce. According to the 2004-2005
yearbook, the BLI class “spends a lot of time in the community, mostly going behind the scenes –
learning HOW it works; WHO makes it work, WHAT problems it has, and how and where [they]
can help.” In other words, Broome County is their classroom.

Where does the BLI class go during their bi-monthly sessions?

Every session is geared toward a different discipline and how that discipline plays a role in the
community. For example, elected officials, business leaders, journalists, accountants, judges,
computer engineers, artists and others present their jobs to the class. They talk about their
respective employers, issues, challenges and daily stresses they face on a daily basis, and take the
class on tours of their facility.

What is the “CIC Leadership Initiative” (CIC-LI)?

Catalysts for Intellectual Capital 2020 (CIC2020), a student-run economic development think tank
at Binghamton University proposes that the CIC-LI program is launched in January 2006.

CIC-LI would focus on two major themes:
      - A general sense of awareness of the issues and challenges facing Broome County and
         the community in which we live.
      - An introduction to the many jobs available to graduates of Binghamton University

The themes presented in this class overlap in a variety of ways. During the semester, the student
will attend presentations by an assortment of those in the workforce. The student will be given the
opportunity to hear not only about the job, the issues faced in that particular industry and the current
efforts to improve the current challenges, but the presentation will have a “Broome County twist.”
In other words, not only will the student learn about different jobs that he/she might not have
considered before, but the student will hear about them from a community standpoint. They will
also be able to tour facilities and see sites that they would not be able to see as a normal citizen. An
example of this is the Lockheed Martin facility in Owego.

Furthermore, both the business community and the student will mutually benefit from this class.
The business community will be able to see the cream of the crop of Binghamton University, while
the student will be given the opportunity to meet, network, and form connections and bonds with
leaders in the business community. Binghamton University will also benefit. A program like CIC-
LI will help improve the town/gown relationship. The improvements will come by the University
“reaching out” to the community, and the community “reaching in” to the University.

Why is CIC2020 interested in this class?

CIC2020’s goal this year is to find ways to slow the “brain drain” out of the Binghamton region.
The country as a whole is beginning to experience a great transition in its workforce as more and
more of the baby-boomer generation retires. It is highly critical, especially at this stage, that the
Binghamton region invests resources into recruiting the graduates and enhancing the intellectual
capital available for advancement in the region. Unfortunately, many Binghamton students have
closed minds when it comes to the region and refuse to open their eyes and see the many
opportunities available to them here. CIC-LI would find those students who are willing to open
their eyes, but do not have the means to do so. Not only would the students be given a chance to
see that Greater Binghamton is a nice place to live, but the class would mold the students into
leaders – more specifically, leaders in this community.

Is the Chamber of Commerce in support of the “Catalysts for Intellectual Capital Leadership

Yes! The CIC2020 directorate has been in close contact with Michael Fosbury, Vice President of
Investment Management at Columbian Mutual Life Insurance Company and 2005 alum of the BLI
program. He approached Jason Bronowitz and Brian Ross last semester to brainstorm some mutual
projects that the BLI alumni and CIC2020 could work on together. Both CIC2020 and select BLI
alumni were enthusiastic about the ideas brainstormed at that meeting, and both see great potential
in this initiative. The directorate has also met with Peg Sever, the director of the BLI program. She
has offered her full support.


As seen with select staff and alumni of the Broome Leadership Institute reaching out to CIC2020, it
is apparent that many in this community recognize the potential of students.

CIC2020 feels that this same enthusiasm will carry over to the business community and the
government. The CIC2020 directorate will work to find sponsorships to keep the costs of the
program as low as possible for the student.

The program has to establish credibility and mold itself into a course that has long term potential.
These outside sources, which may include corporations and small businesses, Binghamton
University, alumni, and the government, might not invest heavily in funding a student without
seeing positive results at the end. Unfortunately, the success of the first class will not be known
until its conclusion. So, in essence, it is important that the CIC-LI’s first alumni class sell the
benefits of the program to these outside sources.

At the end of the year, CIC2020 and the first CIC-LI class will draft a presentation. Included in this
presentation will be:

   1.   The students involved
   2.   The curriculum
   3.   Program accomplishments
   4.   The costs versus the tuition

After this is completed, CIC2020 and the first CIC-LI class will ask for sponsorships from various
sources by showing a bigger and better curriculum planned for the following year. In this
presentation, the students will have to show exactly what the money is for and where it will go, in
order to prevent the assumption that the program is asking for blind handouts.

Since many sponsors will ask for something in return, CIC2020 and the CIC-LI alumni will have to
pitch an offer to them that will give them something for their investment. For example, if Company
X decides to sponsor a student, CIC2020 could possibly recruit potential students that have an
interest in working for Company X after graduation. This would give Company X the opportunity
to scope out the student and possibly recruit him or her for entry-level employment after graduation.

Assuming sponsorship, twelve students, and volunteer presenters:

Cost per student:
       Space Rental (if any)                                   $0.00
       Equipment rental (if any)                               $0.00
       Transportation*                                       $108.00
       Icebreaker or initial activity (i.e. ropes
       course)**                                              $38.00
       Presenters                                               $0.00
       Gift for attending                                     $50.00
       End of Semester Reception***                           $63.55
       Subtotal                                              $259.55
       Indirect costs                                         $20.00
                                                        subtract from
       Profit Margin: (Sponsorship or aid)             subtotal = N/A
       Total                                                 $279.55

*: Assuming 7 sessions and teambuilding event are held off campus
(If session on Leadership, Public Speaking and Marketing is held at BU Events Center, only 6
sessions would be held off campus)
      $20 handling fee per session X 8 = $160
      $20 per hour assuming 5 hours = $100 X 8 Sessions = $800
      $1.50 per mile assuming 20 miles total per session (7) and 84 miles for trip to Ithaca, NY (1)
         = $336
      Total transportation cost: $160 + 800 + 336 = $1296
      Total per person transportation cost: $1296/12 = $108
      $50 deposit (returnable) for bus per session = $50

**: To be held at Cornell University’s Teambuilding Facility

***: Sodexo Food Costs:
Traditional Dinner Buffet at $15.25 per person
$15.25 X 50 Individuals = $762.50
$762.50/12 = $63.55

If necessary, these costs could be substantially reduced in many different ways.

      Many sessions can be offered on campus, thus cutting down transportation costs.
      The icebreaker can consist of creative activities in a classroom, cutting down on
       transportation costs as well as the rental of Cornell University’s facility.
      Further, a gift for attending can be cut and the end of semester reception can consist of
       creative activities that thank all of those who devoted their time teaching the students about
       the community and leadership.

Unfortunately, due to the nature of the course, some costs have to be considered.

Potential First Year Orientation (to reduce costs)

Opening Welcome by the CIC-LI Program Director

Introduction of class participants
       Each person says his or her name, year, and major.

Introduction of class participants, part 2
       Each person writes down five things about themselves, and then mixes up the things, and
       everyone has to guess which traits belong to whom.

Introduction of Course Expectations
       Explain “syllabus”, expectations of participants, and take care of any administrative issues.

Lunch (On Own)

       Each person has a word taped to his or her forehead that expresses an emotion (i.e. anger,
       happy etc) and they don’t know what the word says. Everyone walks around, and people
       talk to each other in the manner that the word describes, so that everyone can guess their
       own word.

Guest Speaker (TBD)

Sentence puzzle
       Give each person one word or part of a sentence and then everyone has figure out what the
       sentence is and line up in the order that the sentence is supposed to go in.

Goals for the class
       Each student will take the time to write down his or her goals for the class. They should
       think about immediate goals and longer-term goals they would like to achieve through
       participating in the class. Each student will seal his or her letter in an envelope, to be
       opened at the conclusion of the semester.


   1. In order to make this program interdisciplinary, it is important to open up recruitment to all
      schools in the University.
   2. The program will be open to both undergraduate and graduate students.
   3. CIC-LI will be reputable and competitive and not offered to the general student body. In
      order to secure the program’s selectivity, CIC2020 is working with the Associate Deans of
      the University to recruit top students.
   4. Previously selected among top BU students, CIC2020 Directorate members will be offered
      admission into the program.
   5. We aim to have at least the following number of applicants from each program:
          a. Harpur:
                   i. Fine Arts: 2
                  ii. Humanities: 2
                 iii. Science and Mathematics: 2
                 iv. Social Science: 2
                  v. Interdisciplinary Programs: 2
          b. School of Education and Human Development: 2
          c. School of Management: 3
          d. School of Nursing: 2
          e. Watson School of Engineering: 3
          f. Masters of Public Administration: 1
   6. The recruitment application will include:
          a. 1-2 page essay describing why they believe in the future of Greater Binghamton
          b. One letter of recommendation (Academic, Non-relative)
   7. The application deadline is October 28, 2005.
   8. After the application process is complete, CIC-LI will begin the interview process.
          a. In order to prevent biases, all six members of the CIC2020 directorate and Dr. Crews
              will interview each applicant.
          b. A second round of interviewing will consist of select BLI alumni to give community
              input into the selection process.
          c. Each interview will last up to one-half hour and consist of questions related to why
              they want to join the CIC-LI class, the future of the region, their plans for after
              graduation, and their study of interest
   9. Selection of the CIC-LI class will be up to one week after the interview process is complete.
      This will occur around Thanksgiving so each student can plan the following semester

                                Proposed Curriculum
Session #1 – Orientation: January 27, 2006
Location: Cornell’s Teambuilding Facility
Goal: To make the CIC-LI class learn about one another in order to become more comfortable
during weekly sessions.

Session #2 – Government: February 3, 2006
Goal: To acquaint students to the political structure and the ongoing issues facing the region and
the state; to introduce students to job opportunities in the public sector.

Session #3 – Economic Development: February 10, 2006
Goal: To let students know of the economic potential of the region and what is being done to
improve the current economic conditions.

Session #4 – Business and Industry: February 17, 2006
Goal: To introduce students to the various opportunities in engineering and business with a focus
on the Greater Binghamton Region.

Session #5 – Journalism: February 24, 2006
Goal: To introduce students to the fields of journalism and communications.

Session #6 - Leadership, Public Speaking and Marketing: March 3, 2006
Goal: To familiarize students with effective strategies in leadership and public speaking; to teach
students about careers in marketing through sports and recreation.

Session #7 – Arts and Culture: March 24, 2006
Goal: To acquaint students with the many arts and cultural opportunities in the region.

Session #8 – Education: March 31, 2006
Goal: To introduce students to teaching and education as to show them the successes and
challenges of education; to acquaint students with the ongoing activities of the University and
introduce them to the opportunities in higher education.

Session #9 – Healthcare: April 7, 2006
Goal: To introduce students to the field and challenges of health care today.

Session #10 – Peer Presentations, April 21, 2006
Goal: To introduce students to other young professionals who decided to come back to or stay in
the Binghamton region.

Administration of CIC-LI Program

The CIC2020 directorate will mainly administer the program, with assistance from Dr. Diane
Crews, CIC2020’s faculty advisor, and guidance from the BLI. CIC2020 will prepare an overview
of the program to send to potential coordinators and it will be up to CIC2020 to meet with the
individual and ask them to assist in coordinating sessions.

A coordinator will then find speakers or panelists for their respective session. The coordinator will
work jointly with CIC2020 to prepare a session that is geared toward student interests. The sessions
also could include tours of facilities, workshops geared toward specific industries, and discussions
based on issues and challenges faced.

The hope is to have the program running by January 2006. In order to allow time for planning, the
class will only be offered during the spring semester.

The program will take place weekly on Friday’s between 1pm-5pm. The starting date will be
January 27, 2006. The program will be non-credit bearing.

Final Class

Remarks by CIC2020 Directorate

Envelopes of original goals will be distributed, students will have time to reflect on the class and
write down their thoughts.

Students will discuss what they got out of the class and how they can utilize their new knowledge
and skills.

Going through the syllabus, the group will put together one slide for each class they went through,
to give insight to the community on what they learned this semester. They will prepare a
PowerPoint presentation, to be shown at the graduation and reception dinner.

Graduation and Reception Dinner

The CIC-LI graduating class will hold a dinner reception for local business sponsors, the BLI
alumni, Chamber of Commerce staff, and University staff and faculty involved in the program.

      Opening Welcome by the CIC-LI Program Director
      Introduction of Graduates and Presentation of Certificates by Dr. Diane Crews
      Speech by a representative of the CIC-LI graduating class
      PowerPoint Presentation to the Community
      Closing Remarks by CIC2020 Directorate

Action Plan

      September 29, 2005 – October 7, 2005
          o Work with BLI and University Provost to finalize curriculum and come up with
             potential list of session coordinators.
          o Start promoting program with BLI and Chamber of Commerce to find sponsorships
             for students.
                  Contact InsideBU and Press and Sun Bulletin to suggest article on program
                     for publicity.
          o Contact University Deans to orient them with the program.
                  Ask Deans to nominate students for program by October 21.
      October 10, 2005 – October 21, 2005
          o Draft student application.
                  Present application to University Deans to give to their nominees.
          o Continue working with BLI to secure sponsorships.
          o Contact potential session coordinators.
                  Ask individuals to help coordinate program sessions.
                          Begin planning sessions with coordinators.
          o Contact Cornell University to book tentative icebreaker/orientation date (if
      October 24, 2005 – November 4, 2005
          o Begin first round of interview process.
          o Continue working with BLI to secure sponsorships.
          o Continue working with coordinators to plan session.
          o Work with BLI alumni to schedule second round of the interview process.
      November 7, 2005 – November 18, 2005
          o Begin second round of interview process.
          o Continue working with BLI to secure sponsorships.
          o Continue working with coordinators to plan session.
      November 21, 2005 – November 23, 2005
          o Contact accepted students.
                  Inform student of tuition costs.
                  Have student draft letter to sponsor to show gratitude.
          o Contact Off Campus College Transport to schedule finalized dates for program.
             Contact Sodexho to plan lunches and reception.
      November 28, 2005- December 9, 2005
          o Plan orientation session (if necessary).
          o Continue working with coordinators to plan session.
          o Continue planning end of program reception.
      December 12, 2005 – December 16, 2005
          o Continue working with coordinators to plan session.
      December 18, 2005 – January 20, 2005
          o Continue working with coordinators to plan session via telephone and e-mails.
          o Keep in close contact with CIC2020 directorate and BLI to finish last minute details.

                               Longer Term Projects
Regional Career Opportunity Partnership
Working with the BLI, the Chamber of Commerce, the Career Development Center, professional
associations, and interested local alumni, we will put together the Regional Career Opportunity
Partnership database, a listing of local internship and employment opportunities, geared toward
high-quality BU students. Binghamton students’ skills exceed those needed for most available
employment opportunities when searching for a job online. We seek to utilize the resources
available from contacts at the Chamber of Commerce, to aid them in finding students qualified for
internships or employment opportunities with their companies.

The program will assist in the transition into the organization and will attempt to ensure satisfaction
on behalf of the student. The goal of this program is to ensure availability of high quality
employment for students after graduation, in an effort to retain the human capital from the
University in the region.

The Directorate will implement the database, with the assistance of a computer science student and
Professor Mark Zhang, Department of Computer Science.

Needs Assessment
The mission of CIC2020 is concerned with community-university relations and fostering an
atmosphere that will lead to greater economic vitality in the Greater Binghamton region. In
accordance with the goal of developing intellectual capital in the area through university-regional
linkages, a proactive approach towards common problems is needed.

      CIC2020 is looking to conduct surveys and interviews with individuals in the region to
       develop a research base for analysis.
      Target populations are college students and area residents.
      The sample size and population will be as random as possible to ensure methodological

Research questions will look into specific issues such as:

      The “brain drain” of young college educated people from the area, what is the state of the
       local economy,
      Why students/individuals choose to settle/live in this region?
      Another component in the process will be comparative analysis of other regions to expand
       the pool of ideas for the Greater Binghamton Region.
      Research questions and the issues of this proposed needs analysis involve community
       participants at all level. Including regional employers, civic leaders, community residents,
       and students elevate analysis beyond arbitrary perceptions or reliance on data resources from
       other areas.

This project is in the development stage and requires a time commitment to guarantee quality.
Foremost, a needs assessment of the region is part of an overall strategy of understanding the
problems faced and where ideas may move forward with a foundation in reality.

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