The impact of road transportation mode on the marketing of consumers
goods in Nigeria.
(A case study of Enugu metropolis)
This research is to find out the impact of road transportation network in
the marketing of consumer goods in Nigeria and identify other factors
directly or indirectly affecting the transportation of consumer goods in
Nigeria and Enugu metropolis.
From the objective three(3) hypotheses will be formulated and test.
Details on literature will be carried out on textbooks, journals, past project
works and internet.
The researcher will adopt survey and descriptive method in carrying out
the study. The survey will involve the use of research instrument to elicit
data from respondents.
SOURCE OF DATA
Data will be sourced from both primary and secondary source.
POPULATION OF STUDY
The population of the study will cover consumer in Enugu metropolis
DETERMINATION SAMPLE SIZE
The research will use top man and Bruenley’s formular to determine the
METHOD OF QUESTIONNAIRE ADMINISTRATION
They will personally administer the questionnaire to respondents. This
will be done in order to assist respondents in filling it and to reduce loss
METHOD OF ANALYSIS
The researcher will use sample table and percentages to present data
TABLE OF CONTENT
Title page II
Approval page III
Chapter one: Introduction 1
1.1 Introduction 1
1.2 Statement of the problem 3
1.3 Objectives of the study 5
1.4 Hypotheses formulation 6
1.5 Significance of the study 7
1.6 Scope of the study 8
1.7 Definition of terms. 10
Chapter two: Literature review
2.1 Meaning of road transportation on consumer goods 12
2.2 Road transportation and agricultural products 14
2.3 Antecedent importance of road transportation on consumer goods21
2.4 Problems of road transport on consumer goods. 22
Chapter three: Research methodology
3.1 Source of data 25
3.2 Population of the study
3.3 Sample size
3.4 Method of investigation 30
3.5 Research instrument 30
3.6 Questionnaire, design and allocation 31
3.7 Limitation of the study 33
Chapter four: Data presentation, analysis and interpretation
4.1 Data presentation and interpretation 35
4.2 Test of hypotheses 40
Chapter five: Summary of findings, recommendations and conclusion
5.1 Summary of finding 57
5.2 Recommendation 60
5.3 Conclusion 64
5.4 Bibliography 67
Food production is geographically dispersed and the task of linking
the several food production centres with the consumption centres instance
is critically dependent on physical distribution:
(According to Owen 1969:86) that the wide variety of Nigeria food
would not be available without the complex of transportation system
which serves the food industry farm product, therefore depend upon
transportation for the creation and preservation of their value.
Based on the above reasoning, the impact as well as very important
to the road transportation system is also investigated the study with a
particular reference to the marketing of consumer goods in Enugu
metropolis. The quest to achieve self sufficiency food production is one of
the highest priority areas facing most of the worlds people today, it is also
a problem that threatens to worsen rapidly in the years ahead (According
to Okereke 1984:4:6:60) on the road transport on the marketing of
consumers goods that the interaction between transportation and
consumers economic development is always a subject of theoretical
interest and practical importance while some regard transport
improvement as indispensable to an acceleration of the development
process, others look at transport development as a result of rather than a
cause of economic development.
(Nigeria trade journals, vol, 9 No 1 January/March 1961) report on
nation food and organization conference (FAO) that the food
requirements of the developing nations will increase by a staggering
125% by 1989. On the other hand problems relating to rural
inaccessibility have continued to play the world and in particular Nigeria
distribution. It is on this basis that government and transport policy
makers should intensify efforts to improve the transportation system
especially in road network system. Their collective or individual efforts
and endeavors should be directed towards fighting a war against hunger,
and providing necessary transport facilities and services and contribute to
judicious investment decision in related areas that can help assure the
supply of additional food and its distribution to consumers.
However, it becomes a matter for debate and intensive inquiry
whether it is beneficial to extend and improve transport facilities as
development proceeds or whether the available limited capital resources
should be (hopefully more efficient and beneficial) invested in other
sectors of economy.
1.2 Statement of the problem
Ever since the beginning of time, consumers and transportation
have always co-existed inseparably. This is not only because the source of
food and fiber or other economic products must be reasonable accessible
and on being collected be distributed to markets, ports and factories
carries services operation are necessary condition for effecting an efficient
physical distribution of consumers goods. Transportation network is a
cornerstone of the modern food marketing system. Transportation serves
as a means of moving goods, ideas and information geared towards
In Nigerian road constitute the most important infrastructure in the
structural transformation of her consumer products in Enugu metropolis,
most of the road traverse a territory of sharp contrasts in climate, soil and
vegetations and this hinders consumers progress. In some rural areas most
of the road which are of course essential for the prompt evacuation of
produce from the farms to the market places are often time inaccessible all
year round. Most of these road, poorly devoured and winding, this
prevents easy access to the hinder land where the majority of the farmers
were located. Even where such road are in a fair condition there is the
problem caused by poor maintenance, lack of adequate executive
capacity, lack of suitable materials and management problem. The vicious
combination of these factors is that cost are higher.
Besides, the inadequacy of road network services are inefficiently
executed, delay in transit bad loading and off loading, rough handling of
goods characterize road net transport resulting in great losses from
damages spoilage and deterioration of preventing farmers from
specializing in the crops that offer them the best return. If consumers is to
respond to the growing demand then it will be necessary to evolve a good
progressive rural structure with rural roads to expedite and reduce the cost
of the flow of consumer commodities information and all sorts of rural
services to enable it contribute meaningfully to general economic growth.
This will also help to accommodate increase traffic flows in both direction
impute moving from the urban area to the farm and output in the opposite
direction. The task involves a large additional to rural network and
maintaining existing road, the expansion of storage and processing
facilities and a new institutional arrangement for managing and financing
the total system.
1.3 Objective of the study
This study will attempt to relate road transport to the economy as
regards to the marketing of consumers goods in Enugu metropolis. The
(1) To determine the extent to which road transportation system has
affected the marketing of consumer goods.
(2) To identify those factors that are directly or indirectly related to the
marketing of consumers goods and to what extend they have
contributed to it.
(3) To offer useful recommendation with a view to make the marketing of
consumer goods a successful and effective in Enugu metropolis.
(4) To find out whether transportation system especially in road network
system improved the marketing of consumers in Nigeria.
(5) Ti find out how road transportation system help consumers in the
distribution of their products in Nigeria.
1.4 Hypotheses formulation
Ho – The nature of road transport system in Enugu metropolis
affects the marketing of consumer goods.
H1 – The nature of road transport system in Enugu metropolis does not
affect the marketing of consumer goods.
Ho – Inaccessibility reduce the incentive to produce.
Hi – Inaccessibility does not reduce the incentive to produce.
Ho – The cost of transportation affects the price of consumer products.
Hi – The cost of transportation does not affect the price of consumer
Ho – Consumers usually want their product delivered to them through
Hi – Consumers usually do not want their products delivered to them
through road transport.
1.5 Significance of the study
The increased interest in this study is due partially to the gaindul
and developmental imputs consumers can make to the economy and most
importantly to the tremendous impact of transportation infrastructure on
This is because transport and development as well as consumers are
usually closely related since each of them influences the fortunes and the
relative rate of growth of the others.
The significance of this study is further highlighted considering that
in Nigeria, the road is the only mode of transport by which all the staes of
the federation are linked, especially with regards to the movement and
distribution of consumers goods from the various rural areas of production
to the different urban areas of the state for consumption.
Finally, the study shall also serve as a stimulant or reference guide
for further research in this area especially in this era of population
explosion and impending food shortage.
1.6 Scope of the study
In Enugu metropolis, most of the consumer goods are:
These are produced in the village located in the remote town, because of
difference in ecological factors such climate, soil, texture etc. are produce
more in the village several types of food and other consumers goods than
Taking cognizance of the fact that the study corners the entire
Enugu metropolis, as a result of dearth of time therefore, it would be
firesome and almost impossible to visit all the town in Enugu metropolis,
secondly, because the attendants cost involved if the whole towns should
be visited cannot be afforded by the researcher, coupled also with the final
year academic work and recognising that Emene zone is the greatest
producer of the main food items.
In this areas the study therefore will be restricted and limited to the
afore said zone in investigating the impact of road transport system on the
marketing of consumer goods in Enugu metropolis.
1.7 Definition of terms
Considering that the subject matter of the study is the impact of road
transportation system on the marketing of road transportation system on
the marketing of consumer goods in Nigeria, a definition of the concepts
should include the following:
Consumer goods – could be defined as those goods that are needed for the
satisfaction of the consumers needs, just to mention but few, (garri, yam,
MARKETING on its own is define as the performance of all business
activities that direct the flow of goods and services from the producer to
the consumers user.
According to (Kotler 1980:9) marketing is defined as a human
activity directed at satisfying needs and wants through exchange process.
Transportation – is a system for carrying people or goods from one place
to another using vehicles or roads.
1.6 Scope of the study
The researcher covers three areas in writing this project and they are:
The fact remains that the modes of operation of consumer goods
from the place of production to where it is been sold is a cumbersome task
in the hands of the producer. This is because consumers goods like
vegetable, yam and tomatoes are being produced in the remote area lke
Abakpa, Emene and sometimes Abakaliki and usually produce in large
As ealier said that this product are produce in the rural areas by the
farmer, the problem of transporting this goods from the village to where it
is needed can only be done through transportation by land or train where
the lather are still functional.
PLEASE, print the following instructions and information if
you will like to order/buy our complete written material(s).
Remember that our website is www.careerslight.com and
our official phone number is 08169533305. Save our website
in your phone or write it down.
HOW TO RECEIVE PROJECT MATERIAL(S)
After paying the appropriate amount into our bank Account below,
send the following information to 08169533305:
(1) Your project topics
(2) Email Address
(3) Payment Name
(4) Teller Number
(5) Project topic serial number (see serial number under each
We will send your material(s) immediately we receive bank alert
MAIN BANK ACCOUNT
Account Name: Ubani Emezue U.
Account Number: 0114300558
Bank: Guaranty Trust Bank (GTB)
ALTERNATIVE BANK ACCOUNT
Account Name: Ubani Emezue U.
Account Number: 0047323647
Bank: Access Bank.
Please, we prefer GTB because we always receive their alert
approximately 1hour after our client’s payment.
Click on Contact on main page to view our office contact address.
HOW TO IDENTIFY SCAM/FRAUD
As a result of fraud in Nigeria, people don’t believe there are
good online businesses in Nigeria.
But on this site, we have provided “table of content and
chapter one” of all our project topics and materials in order
to convince you that we have the complete materials.
Secondly, we have provided our Bank Account on this site. Our
Bank Account contains all information about the owner of this
website (careerslight.com). For your own security, all payment
should be made in the bank.
No Fraudulent company uses Bank Account as a means of
payment, because Bank Account contains the overall
information of the owner.
Please, DO NOT COPY any of our materials on this website
WORD-TO-WORD. These materials are to assist, direct you during
your project. Study the materials carefully and use the information
in them to develop your own new copy. Copying these materials
word-to-word is CHEATING/ ILLEGAL because it affects
Educational standard, and we will not be held responsible for it. If
you must copy word-to-word please do not order/buy.
That you ordered this material shows you have agreed not to copy