POINT-OF-PURCHASE DISPLAYS by iZcr2dLN

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									POINT-OF-PURCHASE DISPLAYS




                     ELECTRONIC PAPER DISPLAYS
CONTENT

   About Motion Display
   Electronic Paper POP Displays – Overview
   Display + Control Unit + Battery Cassette
   Paradigm Shift In Display Technologies
   The Display
   The Control Unit and Battery Cassette
   Retail Application Examples
   Increase Sales & Brand Awareness
   Prize Awarded Study
   Contact
ABOUT MOTION DISPLAY
   Leading manufacturer of Electronic Paper Displays
   Offers one-stop-solution service
   Head office in Sweden
   R&D and Product Development in Sweden and Hong Kong
   Volume production in China
   Fast prototyping in Sweden
   More than 19 years of experience from in-store marketing and display technologies
   Partnership with Nordic School of Retail Management and Stockholm School of Economics
        Leading knowledge in in-store decision making and consumer behavior
   Winner of the 2009 Bona Postulata Prize by PricewaterhouseCoopers
ELECTRONIC PAPER DISPLAYS
DISPLAY + CONTROL UNIT + BATTERY

   The Electronic Paper Displays are built up in three parts
     1.   The Display – segments and color overlay designed in production
     2.   Control unit – controlling the display
     3.   Battery cassette - power source

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                                                                2.
                                                                     3.
PARADIGM SHIFT IN DISPLAY TECHNOLOGY
   The technology behind Electronic Paper Displays is based on the concept of electronic ink.
   Electronic Ink, a prize awarded technology, is the base component in electronic paper which
    allows the integration of motion and animation. The patented material consists of millions of
    small microcapsules the width of human hair.
   Each microcapsule consists of positively charged white particles and negatively charged
    black particles in a transparent fluid.
ELECTRONIC PAPER DISPLAYS
THE DISPLAY
   Segmented displays - overlapping segments with back-lighted color print overlay
   Paper thin, lightweight and flexible (shatterproof)
   Cut in any shape
   Extremely power efficient – powered by small batteries and active for several months
   Integrated on anything, anywhere
         POP displays, magazine covers, watches, invitation cards etc.
   Same display technology as Sony and Amazon E-books, Motorola Mobile Phones etc.
   Full color pictures with 180˚ viewing angle
   Higher contrast in bright surroundings – ideal for retail environments
   Easy to deploy and distribution – similar to traditional paper and plastic material
   Environmental friendly display material with lifetime of >30.000 hours
STANDARD CONTROL UNIT (POINT-OF-PURCHASE)
CONTROL UNIT WITH BATTERY CASSETTES

   Control unit with battery cassettes:
         Rechargeable lithium battery cassette
               Size: 104 x 44 x 5mm                      Control unit with rechargeable lithium battery

               Battery lifetime 4-6 months

               Recharged with USB cable or multiple docking station

         3 AAA battery cassette
               Size: 104 x 44 x 11mm
                                                          Control unit with AAA battery cassette
               Battery lifetime 5-9 months

               Easily exchanged batteries

         AC Adapter – permanent installations
   Designed for easy mounting on shelves etc.
   Front-edge electronics for dynamic functionalities
ELECTRONIC PAPER POP DISPLAYS
OVERVIEW
   Customized displays, as well as standardized display assortment
   Main price factors: Volume and Size of active area
   Lead times about 4 weeks - China
   Prototypes about 1 week - Sweden
   Animation design support
   Product design support
   Easily integrated on anything
         Product stands, magazine covers, shoes & clothing, shelves,
          cash trays, beer taps, overhead signage etc.
RETAIL APPLICATION EXAMPLES

SHELF TALKERS    PRODUCT STANDS     CASH TRAYS




BEER TAPS        OVERHEAD SIGNAGE   INFO HOLDERS
INCREASE SALES & BRAND AWARENESS
PROVEN SALES INCREASE
   Prize awarded studies show sales increase of 64% on shelves (at regular price etc.)
   Remarkable reference cases of market share gains
   Superior ROI with long battery lifetime (or AC adapter)


BREAK THROUGH THE PERCEPTUAL FILTERS
   Increase attention at the point-of-purchase
   Stimulate impulse purchasing decision
   Extremely successful launches of new products


DIVERSIFY WITHIN THE CATEGORY
   Building brand awareness
   Colorful animations in contrast to static prints
   Innovative technology creates curiosity and exclusive image
   Animate product benefits


INCREASE YOUR DISTRIBUTION
   Efficient marketing material strengthens distribution possibilities
   Stores prioritize exclusive POS material
PRIZE AWARDED STUDY – SALES INCREASE OF 64%
By The Nordic School of Retail Management (Jens Nordfält, PhD)

THE SWEDISH RETAIL INSTITUTE, HUI – ”Winner of Best In-Store Marketing”
A recent prize-awarded study by the Nordic School of Retail Management proves
significant increase in sales and customer observations with Promargin’s
Electronic Paper Displays.

THE RESULTS
   Organic Crushed Tomatoes - sales increased by 64%
   Milk – sales increase of 24%
   Customer observations increased by 34%
   Most effective for “selection-products”; i.e. when customers are faced
    with multiple choices in terms of brand and product varieties in store

THE STUDY
Latin-Square Design in ICA hypermarkets
Including observations (2654) and questionnaires (458)
Customer eye-tracking
Sales data and verbal data collection (121)
The collected data was analyzed by using the statistical tool SPSS
CONTACT

HEAD OFFICE

MOTION DISPLAY AB
Väderkvarnsgatan 14
753 29 Uppsala
Sweden
Phone: +46 18 12 58 22 (Head Office) / +46 8 665 90 01 (Sweden Sales Office)
Fax: +46 18 69 40 22
Email: info@motiondisplay.com



www.motiondisplay.com

								
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