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VeriSign Corporate Overview by c9iFC9yq

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									DCIA P2P Media Summit


Stephen Condon
Vice President, Marketing
Broadband Content Services
    Highlights



    1. Evolution of
       Content Delivery
    2. Challenges
    3. Opportunities


2
     Content Delivery Networks – An Evolution
    1st Generation CDN   2nd Generation CDN   3rd Generation CDN




3
    Challenges

    1. Respecting the User

    2. Security

    3. Commercial P2P vs.
       File Sharing

    4. “Traffic Shaping”

    5. Business Models and
       Economics

4
    Commercial P2P vs. File Sharing
    Typical File Sharing       VeriSign’s Kontiki DMS

Questionable authors         Authorized publishing only   ◄ Not an “open network”


Content of varying quality   Pristine content

No content protection        Leading DRM                  ◄ Designed to protect
                                                            copyrights
Randon peer assignment       Smart, local peering         ◄ Topology-aware, “ISP-
                                                            friendly”
Data transmission over       Data transfer over UDP
TCP IP
No central server            24x7 grid servers            ◄ Consistently delivers
                                                             high-quality end user
Poor QoS management          Continuous management
                                                             experience
                             of QoS

5
    Opportunities

    1. Collaboration (Really)

    2. Building on High Profile
       Commercial Adoption

    3. Business Models and
       Economics

    4. True solution integration



6
    Growing Momentum for Commercial P2P

    + “Early adopters” BBC, Channel4, Sky and others are starting to see
      widespread success and coverage

    + BBC: 120,000 client downloads in 1st week




7
    Predictions

    1. Hybrid CDN solutions become the
       standard

    2. ISP acceptance of P2P
                                         “P2P enables the lowest
                                          cost, most scaleable
    3. P2P becomes a core component of    distribution platform
                                          imaginable.”
       IPTV/Internet TV offerings

    4. HD delivery costs become
       insignificant




8
Thank You


Stephen Condon
Vice President, Marketing
Digital Content Services

Email: scondon@verisign.com

								
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