20060124dauffenbach

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					IEEE Central Texas Power
   Engineering Society


       January 24, 2006
          Austin, TX


        Dependable Power Solutions…That’s All We Do!
Mike Dauffenbach

 East Region Manager




   Dependable Power Solutions…That’s All We Do!
      Presentation Breakdown
•   About Katolight
•   Products
•   Marketing Strategy
•   Competitive Advantage
•   Case Study


               Dependable Power Solutions…That’s All We Do!
About Katolight




  Dependable Power Solutions…That’s All We Do!
                                   Timeline
                                                                                  Lyle and Kay
                                            Katolight moved
                        Katolight                               Lyle Jacobson     Jacobson sole
                                            into the Valley
                       Corporation                              started           owners of
       Jones Metal                          Plant--3rd Ave.
                                                                                  Katolight
       Products founded started             facility            w/Katolight



1926           1942    1952          1965     1969         1978 1979            1991 2001 2002

   Kato                       EGSA founded;          Kato Engineering The Jacobson        New
Engineering                   one of two charter     sold to Reliance and Richards 85,000
 Founded                      members left               Electric     family purchase sq. ft.
                                                                      Chuck             facility
                                                                      Pennington’s       added
                                                                      majority interest

                                 Dependable Power Solutions…That’s All We Do!
New Facility 2002




  Dependable Power Solutions…That’s All We Do!
Product Introduction




    Dependable Power Solutions…That’s All We Do!
  Products




Dependable Power Solutions…That’s All We Do!
                Product Platform
                                               CP Series

                                   SP Series
         LH Series
                          Industrial Commercial
Residential/Light Commercial             Custom, Parallel, Mission Critical

                              Application
                  LH Series
• Section One of Sales
  Catalog
• 15, 20, 25, 40, and
  60kW Models
• Housing and Foam
  Insulation Standard
• All Models 1800 RPM
• Sound—Best in Class
• 3 Year Warranty—Best
  in Class
               Dependable Power Solutions…That’s All We Do!
    LH Series

1. Residential
2. Fixed Configuration




     Dependable Power Solutions…That’s All We Do!
                 SP Series
• Section 7G and 7D of
  Sales Catalog
• 25-125 kW Gaseous
• 15-400 kW Diesel
• Pre-engineered
• Quick Delivery
• Meets NFPA 110
• UL 2200 approved


                 Dependable Power Solutions…That’s All We Do!
                             SP Series
• Features
  *Microprocessor Digital
   Control Panel
  *Oil Drain Extension
  *Battery/Rack/Cables
  *Battery Charger
  *MLCB
  *Critical Grade Silencer
  *Water Jacket Heater
  *Vibe Pads
  *2 Year Warranty


                         Dependable Power Solutions…That’s All We Do!
                      SP Series
Optional Features:
  *UL 142 Sub-Base Fuel Tank
  *Electronic Governor
  *Weather Proof Enclosure
  *Sound Attenuated Options
  *Crystal Quiet Enclosure
  *Remote Annunciator
  *PMG exciter*
  *Emergency Stop
  *Extended Warranty
  *Dual Fuel


                     Dependable Power Solutions…That’s All We Do!
         SP Series

1. Some Component Configuration
• Most Complete in Industry
• Easy Sell


          Dependable Power Solutions…That’s All We Do!
                  CP Series
• Full Product Line

    Gas--Section Three
    • 10 kW to 800 kW

   Diesel--Section Five
    • 15 kW to 2800 kW



                 Dependable Power Solutions…That’s All We Do!
      CP Series
• Thousands of Critical
 Installations Worldwide

        White House
   Andrews Airforce Base
      Bill Gates’ Estate
     Beijing Newspaper
    US State Department
            SW Bell
      Dependable Power Solutions…That’s All We Do!
                 CP Series
•   Get focused on Katolight
•   Product application
•   Best solution for your customer needs
•   Build confidence in product
•   Wide range of products to choose from
•   Most extensive factory installed access in
    the industry

                 Dependable Power Solutions…That’s All We Do!
             CP Series
1. UNLIMITED Options
2. Component Configuration
  Most extensive factory accessory listing in our industry

3. Complete Customization
4. Needs Most Attention
5. 50% of our business

              Dependable Power Solutions…That’s All We Do!
        Marketing Strategy
• Sell Standby Generator sets to Markets
• Use Standby Generator sets for Utility
  Programs
• Legally Required Systems
• Reduce end users power costs


              Dependable Power Solutions…That’s All We Do!
           Market Channels
• Market segments are defined by Katolight as the
  end use of the product, not the product itself.
• The products are the same for Ag, Industrial and
  Residential with some minor configuration
  changes.
• Very limited conflicts due to the specialization of
  the sales channel.


                 Dependable Power Solutions…That’s All We Do!
      Market Channels
•   Agricultural
•   Industrial/Commercial
•   Residential
•   International
•   National Accounts


          Dependable Power Solutions…That’s All We Do!
Competitive Advantage




     Dependable Power Solutions…That’s All We Do!
                  SP Series
•   UL2200 Standard
•   NFPA-110
•   Plug and Play Design
•   Off the shelf configuration



                Dependable Power Solutions…That’s All We Do!
                CP Series
• Customized Product built to customer
  Specifications.
• Application Specific Solutions for tough
  installations.
• ETDBW
• National and International Distribution
• 24/7 Emergency Service
              Dependable Power Solutions…That’s All We Do!
                Case Study
•   9th Street Parking Ramp
•   Verizon Wireless Hurricane Response
•   Florida Schools
•   Cutback Asphalt
•   Alliant Energy
•   REC AG Applications
                Dependable Power Solutions…That’s All We Do!
Ninth Street Parking Ramp –
  Minneapolis, Minnesota
 600 kW
Ohio State
University   Dependable Power Solutions…That’s All We Do!
Cell Tower – NAC
Pensacola, Florida
Dauphin Island Florida elevated gen set at
 cell tower site, post Hurricane Katrina.
  Trailer unit in
 Alabama, post
Hurricane Katrina.
Southwest Bell
San Antonio




Dependable Power Solutions…That’s All We Do!
      DTE
      Detroit




Dependable Power Solutions…That’s All We Do!
       DTE




Dependable Power Solutions…That’s All We Do!
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Dependable Power Solutions…That’s All We Do!
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Dependable Power Solutions…That’s All We Do!
Dependable Power Solutions…That’s All We Do!
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Dependable Power Solutions…That’s All We Do!
Dependable Power Solutions…That’s All We Do!
Dependable Power Solutions…That’s All We Do!
       II-VI




Dependable Power Solutions…That’s All We Do!
     II-VI




Dependable Power Solutions…That’s All We Do!
NY Prison




Dependable Power Solutions…That’s All We Do!
         Marketing Assistance
• Engage Gas/Electric Utility Companies to
  build a solid and growing networking
  relationship that is mutually beneficial for
  our Manufacturers, Utilities, and End
  Users.


                Dependable Power Solutions…That’s All We Do!
   Thank You
Katolight Corporation
  100 Power Drive
Mankato, MN 56001

 www.katolight.com

  Dependable Power Solutions…That’s All We Do!

				
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