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									          AEC 422-001 Topical Outline and Selected Assignments
                       (Topics and Assignments Subject to Change)
                                       Fall 2010
Aug 25     Class organization

           Introduction: Strategy and Economics
           Discuss role and procedure of case studies
           Application and use of case studies using Nest Fresh Eggs (A)

Aug 30     Unit 1: Applying Microeconomics to the Firm
           Review Besenko Ch 1, Basic Microeconomic Principles & summary p.38-39
           Horizontal Boundaries: Economies of Scale and Scope (Chapter 2)
           Guidelines for Agribusiness Markets and Competition Analysis

Sept 1     Preliminary memo due on Nest Fresh Eggs
           In-class discussion of Nest Fresh Eggs case

Sept 6     Labor Day

Sept 8     Horizontal Boundaries (continued)
           Exercise 1 due

Sept 13    Vertical Boundaries (Chapter 5)

Sept 15    Vertical Boundaries (continued)
           Chapter 5 plus Value Chain Analysis
           Exercise 2 due

Sept 20    Competitors and Competition (Chapter 8)

Sept 22    Competitors and Competition (continued)
           Exercise 3 due

Sept 27    Case Study: ConAgra Foods
           Preliminary memo due on ConAgra Foods

Sept 29    Unit 2: Financial Decision Making
           Handouts on financial decision making
           Final memo due on ConAgra Foods

Oct 4      Financial Decision Making (continued)

Oct 6      Financial Decision Making (continued)

Oct 11     Case Study: Tin Box Premium Chips, Inc
           Preliminary memo due on Tin Box Premium Chips

Oct 13     Unit 3: Industry Analysis
           Industry Analysis (Chapter 12)
           Final memo due on Tin Box Premium Chips

Oct 18     Industry Analysis (Ch 12)
           Exercise 4 due
Oct 20   Case Study: Robert Mondavi: Competitive Strategy
         Preliminary memo due on Robert Mondavi


Oct 25   Unit 4: Value Chains and Competition
         Strategic Positioning for Competitive Advantage (Chapter 13)
         Final memo due on Robert Mondavi

Oct 27   Strategic Positioning for Competitive Advantage (continued)

Nov 1    Case Study: Whole Foods Market, Inc.
         Preliminary memo due on Whole Foods

Nov 3    Unit 5: Building and Sustaining Competitive Advantage
         Sustaining Competitive Advantage (Chapter 14)

Nov 8    The Origins of Competitive Advantage: Innovation, Evolution, Environment
         (Chapter 15)
         Final memo due on Whole Foods

Nov 10   Building and Sustaining Competitive Advantage (continued)
         Exercise 5 due

Nov 15   Case Study: Monsanto: Leadership in a New Environment
         Preliminary memo due on Monsanto

Nov 17   Unit 6: Special Topics in Agribusiness
         Multinational Agribusinesses and Sustainability
         Final memo due on Monsanto

Nov 22   Case Study: McDonald’s Corporation: Managing a Sustainable Supply Chain
         Preliminary memo only for McDonalds case

Nov 24   Thanksgiving Break

Nov 29   Project Consultation Day


Dec 1    Team project oral reports (two teams)
         Team Agribusiness Project Analysis written reports due from all teams
         Class evaluations

Dec 6    Team project oral reports (three teams)

Dec 8    Team project oral reports (three teams)
         Wrap-up discussion on team projects and reports

Dec 15   No final exam – Reserve option to have oral reports at this time (3.30-5.30)

								
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