Winning Partnerships Moore

							        Winning Partnerships
Barbara Hanschke                     Melissa Moore
Director of Finance                  Director of Communications
Georgia Tech Auxiliary Services      Georgia Tech Auxiliary Services


Vern Johnson                         Todd Schram
District Manager                     General Manager
GT Dining (Sodexo Campus Services)   GT Dining (Sodexo Campus Services)
Save Time & Make Money
        Overview
Winning Partnerships:
Sample Budget
Winning Partnerships: Trayless

                 •Goal:
                 Reduce water usage per
                 Governor due to
                 Southeastern drought



                 • Description
Winning Partnerships:
Measurable Results
        Winning Partnerships:
        Buzz Dining Rewards
Goals: Reward customers, increase deposits, decrease credit card
        transaction fees and increase sales and satisfaction.
Winning Partnerships:
Measurable Results
Winning Partnerships:
Commuter & Graduate Meal Plans


                                         Retail Plans
                                         with Results




    Goals: Increase sales, participation and satisfaction of
                commuter and graduate students
Winning Partnerships:
Measurable Results
Freshmen Move-In &
Caribbean Night
                           Winning Partnerships

Goals: Save time for parents,
students, and GA Tech staff,
decrease stress, increase family
and community atmosphere to
make all feel welcome, increase
awareness of Student Center
through Caribbean Night
activities
Winning Partnerships:
Measurable Results
Winning Parnerships: Housing
Living/Learning Communities




         Goal: Increase faculty-student
          interaction and engagement
Winning Partnerships:
Measurable Results
Winning Parnerships:                            $500 Deposit
BuzzCard Promotions                              Promotion




                                                    $25 Gift Card
                                                 Promotion from GT
                                                       Dining

                                                   20% OFF at the
                                                 campus bookstore



 Goal: Increase BuzzCard deposits and increase sales for Dining
      Services, the BuzzCard Office & the Campus Bookstore.
Winning Partnerships:
Measurable Results
Winning Parnerships:
Marketing Strategy
            Made to Stick Ideals
               By Chip Heath & Dan Heath

•Simple                            •Credible
•Unexpected                        •Emotional
•Concrete                          •Stories
Winning Parnerships:
The Next Generation


                 •Sustainability Efforts
                 •Dr. J Says
                 •Faculty/Staff Meal
                 Plans
The Partnership Difference
          What’s In It For Me?
•Save Time & Make Money
•Sense of Community
•Collaborations
•Identified Strengths
(expertise)
•Act as a benchmark
•Lead the path for others
        Winning Partnerships
Barbara Hanschke                     Melissa Moore
Director of Finance                  Director of Communications
Georgia Tech Auxiliary Services      Georgia Tech Auxiliary Services
Barbara.Hanschke@aux.gatech.edu      Melissa.Moore@gatech.edu

Vern Johnson                         Todd Schram
District Manager                     General Manager
GT Dining (Sodexo Campus Services)   GT Dining (Sodexo Campus Services)
Vern.Johnson@sodexo.com              Todd.Schram@sodexo.com