VP Marketing Business Development in Los Angeles CA Resume Scott Heidegger

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VP Marketing Business Development in Los Angeles CA Resume Scott Heidegger Powered By Docstoc
					                                          Scott Heidegger
                                           Signal Hill, California 90755
                  (310) 612-5228        www.ScottHeidegger.com       Scott@ScottHeidegger.com


                                         Summary of Qualifications
Executive leader with proven track record of delivering above plan revenues, creating successful marketing strategies,
and developing strong teams.        Highly experienced at driving revenue growth through dynamic leadership, branding,
customer acquisition strategies, channel management, business development and product innovation. Extensive B2B
experience in services, solutions and digital initiatives. Results oriented with a passion for developing and executing
revenue focused product and go-to-market strategies. Successes include initiating and re-energizing growth through
strategic and tactical leadership and implementing marketing campaigns that increase revenue and position the company
as an industry leader. Known for personal integrity, creativity, motivational style and thought leadership. Core strengths
include:

     o   Senior Marketing & Strategy Leadership                  o   Business Development Management
     o   Branding & Marketing Communications                     o   Market Research & Analysis
     o   Marketing Communications                                o   Multi-Cultural Marketing & Community Outreach
     o   Inbound & Outbound Campaign Strategy                    o   Business Analysis & Correction
     o   Customer Acquisition & Retention                        o   Team Leadership & Development
     o   Partner & Channel Management                            o   Start-up & Turnaround Experience
     o   Product / Service Management                            o   P & L Management


                                           Professional Experience
Executive Marketing & Business Development Consultant
Owner – Consultant                                                                                         2001- Present

    Created and managed results driven strategic marketing and communications efforts for national and local
     corporate, small business, non-profit and foundation customers.
    Managed CRM programs and developed marketing campaigns resulting in increased revenue, stronger
     customer relationships and long term revenue opportunities.
    Developed proven branding and promotional strategies to reposition products and introduce new
     services.
    Secured major customers for clients and managed sales / development teams resulting in significant
     revenue growth and stronger long-term partnerships.


    INVACARE - Rancho Dominquez, California
    DYNAMIC MEDICAL - Rancho Dominquez, California                                        2010 – Present
    On-Site Executive Sales and Marketing Consultant

     Achievements:
      Managed sales and marketing efforts for this $20M privately owned medical equipment and solutions
        company and expanded revenue growth into new territories helping secure subsequent acquisition
        from Invacare, an international public company.
      Created, analyzed and managed new online, corporate and field level marketing initiatives to cultivate
        incremental transactional business and increase revenue by 50% in target growth areas.
      Developed national account communications, and managed account team to secure two new top
        three customers and renew agreements with 60% of all current top customers.
      Implemented customer retention and acquisition campaigns resulting in new growing revenue over
        10% and existing customer revenue by over 5% within first 6 months.

     Responsibilities:
      Created and managed all corporate digital and traditional marketing communications messaging.
      Managed sales and business development strategy including territory team management.
      Directed corporate account partnership acquisition and customer retention strategies.
      Implemented new products / services to increase revenue and build brand loyalty.
Scott Heidegger – Page 2

  THE RABEN GROUP - Washington, DC & Los Angeles, California                           2010 – 2011
  Marketing Strategy and Communications Consultant

       Lead consultant working with Principal of this PR and Public Policy company on several client
        accounts, primarily in the non-profit area as well with accounts with a Latino focus.
       Developed online communications and acquisition strategies resulting in increased brand awareness.
       Identified and created retention and cultivation program for Alumni based marketing.
       Created business development and outreach strategies focused on media and corporate
        partnerships.

  HISPANIC HERITAGE FOUNDATION, Washington, DC                                         2006 – 2010
  Executive Marketing and Business Development Consultant


       Managed marketing and business development efforts resulting in over 20 new major corporate
        partnerships worth over $2 million for the Hispanic Heritage Foundation.
       Created and managed acquisition and retention campaigns and outreach programs with top
        corporations such as MasterCard, Colgate-Palmolive, Sallie Mae and Sprint/Nextel, the US Army
        and the US Navy.
       Created proven branding and messaging campaigns at the national and local levels to enhance
        outreach efforts and develop stronger partnerships.
       Introduced and created inbound marketing and social media campaigns including integration with
        traditional programs resulting in increased customer acquisition and retention.

OPENGRID – San Jose, California
Vice President, Marketing  Vice President, Business Development                                          1997 – 2001

       Developed / managed all customer retention and acquisition campaigns for internet based travel and
        messaging service offerings securing three Fortune 1000 clients prior to product launch.
       Identified and created strategic branding and messaging campaigns during funding stages of startup
        ecommerce Company securing over $8 million in funding.
       Founding partner in internet start-up; managing all business development, marketing communications and
        analysis, public relations and product development.

PEGASUS SOLUTIONS - Dallas, Texas
Brand Manager  Director of Marketing                                                                     1995 - 1997

       Managed marketing communications and business development strategy resulting in the addition of two
        new top ten customers.
       Created marketing campaigns resulting in eighty percent (80%) usage of digital services and increased
        profits from 75% of the revenue base.


                                      Previous Corporate Positions
SPECTRAVISION - Richardson, Texas
Director, New Product Development         Corporate Communications Manager                               1993 - 1995

AMR / SABRE TECHNICAL SERVICES - Carrolton, Texas
Account Manager   Implementation Specialist                                                              1991 - 1993

HILTON HOTELS CORPORATION - Carrollton, Texas
Marketing Project Manager                                                                                1987 - 1991

                                                    Education
Millikin University, Decatur, Illinois - Bachelor of Science, Marketing

				
DOCUMENT INFO
Description: Scott Heidegger is an executive leader with proven track record of delivering above plan revenues, creating successful marketing strategies, and developing strong teams. He is highly experienced at driving revenue growth through dynamic leadership, branding, customer acquisition strategies, channel management, business development and product innovation.