Signal Hill, California 90755
(310) 612-5228 www.ScottHeidegger.com Scott@ScottHeidegger.com
Summary of Qualifications
Executive leader with proven track record of delivering above plan revenues, creating successful marketing strategies,
and developing strong teams. Highly experienced at driving revenue growth through dynamic leadership, branding,
customer acquisition strategies, channel management, business development and product innovation. Extensive B2B
experience in services, solutions and digital initiatives. Results oriented with a passion for developing and executing
revenue focused product and go-to-market strategies. Successes include initiating and re-energizing growth through
strategic and tactical leadership and implementing marketing campaigns that increase revenue and position the company
as an industry leader. Known for personal integrity, creativity, motivational style and thought leadership. Core strengths
o Senior Marketing & Strategy Leadership o Business Development Management
o Branding & Marketing Communications o Market Research & Analysis
o Marketing Communications o Multi-Cultural Marketing & Community Outreach
o Inbound & Outbound Campaign Strategy o Business Analysis & Correction
o Customer Acquisition & Retention o Team Leadership & Development
o Partner & Channel Management o Start-up & Turnaround Experience
o Product / Service Management o P & L Management
Executive Marketing & Business Development Consultant
Owner – Consultant 2001- Present
Created and managed results driven strategic marketing and communications efforts for national and local
corporate, small business, non-profit and foundation customers.
Managed CRM programs and developed marketing campaigns resulting in increased revenue, stronger
customer relationships and long term revenue opportunities.
Developed proven branding and promotional strategies to reposition products and introduce new
Secured major customers for clients and managed sales / development teams resulting in significant
revenue growth and stronger long-term partnerships.
INVACARE - Rancho Dominquez, California
DYNAMIC MEDICAL - Rancho Dominquez, California 2010 – Present
On-Site Executive Sales and Marketing Consultant
Managed sales and marketing efforts for this $20M privately owned medical equipment and solutions
company and expanded revenue growth into new territories helping secure subsequent acquisition
from Invacare, an international public company.
Created, analyzed and managed new online, corporate and field level marketing initiatives to cultivate
incremental transactional business and increase revenue by 50% in target growth areas.
Developed national account communications, and managed account team to secure two new top
three customers and renew agreements with 60% of all current top customers.
Implemented customer retention and acquisition campaigns resulting in new growing revenue over
10% and existing customer revenue by over 5% within first 6 months.
Created and managed all corporate digital and traditional marketing communications messaging.
Managed sales and business development strategy including territory team management.
Directed corporate account partnership acquisition and customer retention strategies.
Implemented new products / services to increase revenue and build brand loyalty.
Scott Heidegger – Page 2
THE RABEN GROUP - Washington, DC & Los Angeles, California 2010 – 2011
Marketing Strategy and Communications Consultant
Lead consultant working with Principal of this PR and Public Policy company on several client
accounts, primarily in the non-profit area as well with accounts with a Latino focus.
Developed online communications and acquisition strategies resulting in increased brand awareness.
Identified and created retention and cultivation program for Alumni based marketing.
Created business development and outreach strategies focused on media and corporate
HISPANIC HERITAGE FOUNDATION, Washington, DC 2006 – 2010
Executive Marketing and Business Development Consultant
Managed marketing and business development efforts resulting in over 20 new major corporate
partnerships worth over $2 million for the Hispanic Heritage Foundation.
Created and managed acquisition and retention campaigns and outreach programs with top
corporations such as MasterCard, Colgate-Palmolive, Sallie Mae and Sprint/Nextel, the US Army
and the US Navy.
Created proven branding and messaging campaigns at the national and local levels to enhance
outreach efforts and develop stronger partnerships.
Introduced and created inbound marketing and social media campaigns including integration with
traditional programs resulting in increased customer acquisition and retention.
OPENGRID – San Jose, California
Vice President, Marketing Vice President, Business Development 1997 – 2001
Developed / managed all customer retention and acquisition campaigns for internet based travel and
messaging service offerings securing three Fortune 1000 clients prior to product launch.
Identified and created strategic branding and messaging campaigns during funding stages of startup
ecommerce Company securing over $8 million in funding.
Founding partner in internet start-up; managing all business development, marketing communications and
analysis, public relations and product development.
PEGASUS SOLUTIONS - Dallas, Texas
Brand Manager Director of Marketing 1995 - 1997
Managed marketing communications and business development strategy resulting in the addition of two
new top ten customers.
Created marketing campaigns resulting in eighty percent (80%) usage of digital services and increased
profits from 75% of the revenue base.
Previous Corporate Positions
SPECTRAVISION - Richardson, Texas
Director, New Product Development Corporate Communications Manager 1993 - 1995
AMR / SABRE TECHNICAL SERVICES - Carrolton, Texas
Account Manager Implementation Specialist 1991 - 1993
HILTON HOTELS CORPORATION - Carrollton, Texas
Marketing Project Manager 1987 - 1991
Millikin University, Decatur, Illinois - Bachelor of Science, Marketing