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Quick Reference Guide for 2011


									Quick Reference Guide for 2011 - The Topics
The items with an asterisk (*) are defined in the appendices of this document.

Section 1: You & Your Role
   •   Basic Information: your name, role, function

Section 2: Your Organization
   •   Context: size, global footprint, sector of activities
   •   Culture: networking internally and externally, industry leadership
   •   Types of workforce* Appendix 1
   •   Mobile devices, home access to the intranet

Section 3: Mobile Strategies & Approaches
   •   Strategy: interest, strategy leadership, strategic goals
   •   Content: information and services provided, location-awareness
   •   Development approach
   •   Business value
   •   Challenges & barriers
   •   Services for external customers

Section 4: Intranet - Digital Workplace Landscape
   •   Unified or fragmented: platform and user experience viewpoints
   •   Components of the workplace
   •   Relation between collaborative-social and managed
   •   Strategic goals for the intranet
   •   Integration of Employee Life and Business Applications
   •   Intranet as the "way of working"
   •   Start page: common, customization

Section 5: Collaborative & Social Aspects
   •   Inventory of tools / features. Degree of satisfaction (4 sub groups)* Appendix 2
          o Content creation & interaction
          o Networking & discussing
          o Collective intelligence
          o Immediacy/real-time
   •   Length of time collaborative and social initiatives have existed
   •   Degree of organizational maturity
   •   New social roles: formally defined, how long, which departments
   •   Adoption by business stakeholders and by end-users
   •   Open question: example of encouraging adoption
   •   Language or cultural issues
   •   Strategic goals, Business value
   •   Concerns and emerging issues
   •   Future investment

Jane McConnell @netjmc                 1
Section 6: Search
   •   Satisfaction with search engine features, quality of search results
   •   Resources supporting search
   •   Inclusion of social content
   •   Metadata, taxonomy, tagging
   •   Strategy and optimization activities
   •   Search and findability improvements

Section 7: Governance & Management
   •   High-level steering group for both internal and external digital channels
   •   Combined or separate management of internal and external channels at the
       operational level
   •   Internal digital channels: unified, coordinated or fragmented decision-making
   •   Intranet ownership: single, co, cross-organizational; which
   •   Person or team with fulltime responsibility for the intranet
   •   Intranet management: centralized, decentralized, hybrid
   •   Governance agreements: decision-making, roles, policies
   •   Accountability: top management, stakeholders, business managers, content
   •   Training & support: for intranet "players" and for end-users
   •   Measuring & evaluating: frequency, indicators
   •   Open question: example of a business benefit

Section 8: Open Questions
Respondents are asked to respond to at least one of the following open questions:

   •   How are you using your intranet to streamline or enhance your services to
       external customers? Is it integrated into customer-facing business processes?

   •   Are you using a "social intranet" or other approaches to connect different
       groups of workers, for example:
          o "In house" and "outsourced" workers
          o Workers in recently merged companies

   •   What are the top 2 or 3 things blocking you from having the intranet/digital
       workplace you would like to have?

Section 9: Future Scenarios: Longer Range Planning
Four scenarios are presented and you are asked to indicate the potential value to your
organization and if you have begun work in these areas. * Appendix 3
   1. My Apps - Getting Work Done
   2. Smart Systems - Relevant User Experience
   3. People Centric - Actionable & Real-Time
   4. Super Search - Relevance & Control

Section 10: Administrative
   •   Request for non-disclosure agreement
   •   Agreement to be listed
   •   Any additional comments you have about the survey

Jane McConnell  @netjmc               2
Appendix 1

Types of Workforce
The question asks you to indicate the approximate percentage of your workforce for
each of these categories. The total must make 100.
Note: If you are unable to answer even approximately, you can put 100 in the
last box. This lets you advance to the next question.

The categories have been defined in collaboration with a dozen different intranet
practitioners in different organizations around the world.

This profiling data will facilitate more detailed analysis of the answers to many of the
questions in the survey.

Desk / corporate workplace:
Examples: bank, call center, office staff. Computer is an important work tool, available
during most of working day. Probably have individual computers.

Floor / front line / non office-based:
Examples: manufacturing, shop floor, sales floor, restaurant. People work on site in a
single location. Computers are not primary work tools. Probably have access to kiosks or
shared computers.

Field workforce:
Examples: field workforce, logistics, transport, service engineers. Almost always on the
road. Probably use dedicated, customized individual devices.

Frequent travelers:
Examples: sales force, consultants. Different locations within a working day or week.
Probably have individual computers or laptops.

Worker based at home most of the time. Computer is an important work tool, available
during most of working day.

Jane McConnell  @netjmc                3
Appendix 2

Tools and features included in the Collaborative & Social
As intranets evolve, it is becoming more difficult to distinguish between "traditional
collaboration" and the "newer" social collaboration. For this reason, the survey deals with
both dimensions in the same section.

You will be asked:

1. Degree of deployment in your organization.
Options: enterprise wide, in some parts, pilots, planning, no, don't know

2. Degree of satisfaction with the effectiveness (e.g. beneficial for the organization,
meeting expectations).
Options: Very satisfied, satisfied, not satisfied, too early to say, n/a or don't know.

The survey questions are in matrix format, and it is quite fast to click through them.

   •   Content creation & interaction
          o Blogs
          o Wikis
          o Podcasting
          o Video sharing (like internal YouTube)
          o Social bookmarking
          o Tagging
          o Commenting on content
          o Rating of content (e.g. "like")

   •   Networking & discussing
          o Discussion forums
          o Micro blogging (like Twitter)
          o Social networking
          o Rich user profiles

   •   Collective intelligence
          o Idea banks / programs / ideation
          o Internal crowdsourcing
          o Corporate-pedia (internal "Wikipedia")
          o Prediction markets

   •   Immediacy/real-time
         o Presence awareness
         o Unified Communication
         o Desk-based video conferencing
         o Room-based video conferencing
         o Synchronous document creation and editing
         o Synchronous project planning

Jane McConnell  @netjmc                4
Appendix 3

Future Scenarios
Four scenarios have been developed (with the help of several consultants and intranet
practitioners). They are described in a few words and you are asked to indicate:

How do you rate the potential value this scenario could bring to your organization?
Options: high, moderate, low, don't know

Have you begun work towards one or more of these scenarios?
Options: well on our way, started implementation, piloting, thinking/planning, not on our
agenda, don't know

The four scenarios:

1. My Apps - Getting Work Done

The intranet has evolved into a set of highly customized apps. People select what they
need to do their jobs and build their own "intranet". They can even define their own
mashups by combining information from different sources into personal apps that can be
shared with others.

2. Smart Systems - Relevant User Experience

Smart systems make the user experience highly relevant. They take past behavior and
context into account and deliver information in meaningful ways. For example, they are
aware of when a person last read a policy document and alerts them the next time they
embark on a process where the policy has changed.

3. People Centric - Actionable & Real-Time

Content-centric intranets have become people-centric. Social networking, social tagging,
location awareness and other technologies come together in a people-centric intranet.
Presence indicators are integrated into business processes. Teams can be formed and
experts consulted, easily and quickly. People can connect to each other in actionable
ways based on expertise, location and availability.

4. Super Search - Relevance & Control

People can easily search across structured and unstructured information from different
sources and applications. Semantic search, faceted search, search-driven menus and
decision engines (using input from the user) give people greater relevance and control
over vast amounts of information from inside and outside the enterprise.

Jane McConnell @netjmc                5

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