Aarkstore.com | Pet Supplies and Pet Care Products in the U.S., 9th Edition
During the economic "new normal" of economic lethargy, U.S. pet owners remain focused on value, necessitating that U.S. marketers and retailers do the same. Affordable pricing is a key consideration, but so are premium-style products with functional (health) and indulgence (pampering) attributes appealing to people and pets alike.
Aarkstore.com announces, a new market research report is available in its vast collection: Pet Supplies and Pet Care Products in the U.S., 9th Edition http://www.aarkstore.com/reports/Pet-Supplies-and-Pet-Care-Products-in-the-U-S-9th-Edition- 37920.html During the economic "new normal" of economic lethargy, U.S. pet owners remain focused on value, necessitating that U.S. marketers and retailers do the same. Affordable pricing is a key consideration, but so are premium-style products with functional (health) and indulgence (pampering) attributes appealing to people and pets alike. Accordingly, stylish, distinctly “human-style” products and brands continue to make waves in the market, even as lower-priced private labels—often directly comparable to their national brand counterparts—continue to gain traction. To succeed in the current market environment, a solid grasp of broad pet market trends is essential. The pet supplies market is vast, however, encompassing everything from cat litter and health/hygiene products to toys and apparel. So market players must examine category by category the wants and needs of the product purchasers they hope to attract and retain. Tapping into Packaged Facts’ extensive pet market research collection and analyst expertise, Pet Supplies and Pet Care Products in the U.S, 9th Edition provides category breakouts and insights not available from any other source. Covering nonfood pet supplies of all types and for all companion animal types, the report examines trends in flea/tick care products, cat litter, toys, rawhide chews, bedding, grooming products, supplements, clean-up products, and numerous other product segments. Using 2011 as the base year, it charts sales since 2007 and forecasts sales through 2016; breaks the market out by animal type, product category, and retail channel; presents dollar sales and market shares for leading marketers and brands in mass channels, the natural supermarket channel, and the specialty gourmet supermarket channel; analyzes competitive strategies and new product trends; and provides demographic and psychographic profiles of product purchasers. Trends examined include pet health and pampering; the increasing strength of private-label pet products; the changing paradigm in flea/tick spot-ons as formerly “vet-only” brands cross over into retail and patents expire; natural/organic and sustainable appeals; brand licensing and celebrity pitches; and pet travel and convenience products. Special features include a discussion of pet supplies purchasing by economy related factors and by retail channel, focusing on cross-channel shopping and shopper loyalty; proprietary pet owner survey data collected by Packaged Facts during 2011 and 2012; and a first-hand report on new product trends based on Packaged Facts’ participation in the American Pet Products Association’s 2012 Global Pet Expo in Orlando, FL. Table of Contents : Chapter 1: Executive Summary Scope & Methodology Market Definition Exclusions Four SymphonyIRI-Tracked Product Categories Report Methodology Market Trends Retail Sales Sluggish Post Recession Figure 1-1: U.S. Retail Sales of Pet Supplies, 2007, 2011, 2016 (in millions of dollars) Mass-Market Sales at $1.9 Billion Sales by Animal Type Figure 1-2: Share of U.S. Retail Sales of Pet Supplies by Animal Type: 2011 (percent) Share of Dog Supply Sales by Product Category Share of Cat Supply Sales by Product Category Share of Mass-Market Sales by Product Category Market Share by Retail Channel Competitive Trends Number and Types of Marketers Market Leaders M&A Activity Picks Up Post Recession Competitive Trends Brand Stables Retailer/Vendor Collaboration Channel Expansion and Exclusivity Nonfood/Food Cross-Over Private Label Nestlé Purina Leads in SymphonyIRI-Tracked Sales Figure 1-3: Marketer Shares of Pet Supplies in SymphonyIRITracked Outlets: 2012 (percent) Marketing and New Product Trends Advertising Trends Social Media Cause Marketing New Product Common Denominators Pet Health Natural and Eco-Friendly Human-Style High-Style and “Child-Like” Functional Dental Health/Oral Care Brand Licensing and Celebrity Appeal Convenience and Automation Senior/Special Needs Retail Trends More Related Reports : Pet Supplies and Pet Care Products in the U.S., 9th Edition Prepared Foods and Ready-to-Eat Foods at Retail, 2nd Edition How We Eat: Retail and Foodservice Opportunities in When and Where America Eats The Nail Care Market in the U.S.: Retail Products and Professional Services Prepaid and Gift Cards in the U.S., 3rd Edition Food and Beverage Packaging Trends in the U.S.: Consumer Viewpoints and Marketer Opportunities Ethnic Hair, Skin, and Cosmetics Products in the U.S., 8th Edition Debit Cards in the U.S., 4th Edition Chocolate Candy in the U.S., 9th Edition Antioxidant Products in the U.S.: Foods, Beverages, Supplements, and Personal Care Amusement Park Foodservice Trends in the U.S. Cosmeceuticals in the U.S, 6th Edition Cat Population and Cat Owner Trends Sports and Entertainment Arena Foodservice Trends in the U.S. Millennials in the U.S. Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice; 7th Edition For More details about above & other Reports plz contact : Vina Aarkstore.com Contact: Marketing team Mob.No.918149852585 Email: firstname.lastname@example.org URL: http://www.aarkstore.com/ http://in.linkedin.com/in/aarkstore http://www.facebook.com/aarkstore You can also request for sample page of above mention reports on email@example.com