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 Fashion Design, Textiles & Merchandising

   What things are more interesting with color?
       Food
       Television
       ???

   The human eye can see six to seven million
Color and Clothing

   One of the elements of design
       Often noticed first (line, shape, space, texture)

   Learning about colors
       Look your best
       Draw attention
       Emphasize special features
       Create illusions
The Language of Color
   What is color
       Hues – specific color names
           Ex: Red, Blue, Green, etc

       Sir Isaac Newton determined that light is the
        source of all color – mid-1600s

       By passing light through a prism he produced a
        rainbow of colors from bending the light rays
The Language of Color

    Pigments – Substances that absorb
     some light rays and reflect others

        When light strikes an object you see only the colors
         that bounce back to your eyes

        You do not see the colors that are absorbed

        Ex: Blue Shirt – Blue pigments bounce back and all
         the rest are absorbed
The Language of Color

   Neutral Colors
       Black and white are not true colors because they
        don’t have pigments – they are a result of light
       When all light rays are absorbed by a surface you
        see black
       Black, white and gray are neutrals
       Tints and shades of beige are often considered
        neutrals but are not true neutrals because they
        have a yellow or green base
The Language of Color

   The Color Wheel
The Language of Color

   The Color Wheel
The Language of Color
   The Color Wheel

   Value
       Describes the lightness or darkness of a hue
       Every color has a wide range of values
           Ex: Very pale pink or very deep burgundy
       Value is created by adding white or black to pure
       Tints – colors with white added to them
           Ex: baby blue
       Shades – Colors with black added to them
           Ex: navy blue
The Language of Color

   Value
       Tints and Shades
       Tint
           Color + White
       Shade
           Color + Black
The Language of Color

   Intensity
       Brightness or Dullness
       Determined by the amount of pigment
       You can add pigment to make the color more
       Add grey or compliment to reduce intensity
       Colors with similar intensity are “tiring” to look at
                    Vibration Hard
                        To Read
The Impact of Color
   Colors as Symbols
       Traffic light
           Red, Yellow, Green – what do they mean?

       Holidays
           Valentine’s Day

       Ceremonies and Celebrations
           Funeral

       Groups, Countries
           Niskayuna, USA

       Language
           Feeling blue
The Impact of Color
The Impact of Color
   Color and Temperature
       Associations with nature
       Warm colors
           Red
           Yellow
           Orange
       Cool Colors
           Blue
           Green
           Violet
       What do you wear in the spring and summer?

       What do you wear in the fall and winter?
The Impact of Color
Emotional Impact of Colors

   Warm colors
       Seem larger, closer
       Attract attention
       Excite taste buds (eat faster – good turn around
        for restaurants)

   Cool Colors
       Appear set back and less noticeable
       Surgeons wear soft green to calm patients
The Impact of Color

   Colors and Movement
       What colors stand out?

       Warm colors are more noticeable - advance

       Cool colors recede
The Impact of Color

   Color and Movement
       Which circle appears larger?
The Impact of Color

   Colors and Mood
       Cool colors – subduing effect
           When would you wear?

       Warm colors – express excitement
           When would you wear?

       Examples outside of clothing
           Doctors office – cool colors

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