All You Need To Know About Seo

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Table Of Contents
Overview .................................................................................................................................................. 4
1.1 What are Backlinks?........................................................................................................................... 6
1.2 Setting up a Basic Backlink (Onsite Backlinks) ................................................................................... 6
1.3 Offsite Backlinks................................................................................................................................. 6
1.4 High PR backlinks vs. Low PR backlinks ............................................................................................. 7
   How to find high PR pages to get a strong Backlink? .......................................................................... 7
   Will Low PR Backlinks hurt your online presence? .............................................................................. 7
1.5 Do-follow vs. no-follow backlinks ...................................................................................................... 8
   How do "Do-follow" and "No-follow" Links Work? ............................................................................. 8
   Where to Place No-follow or Do-follow Backlinks? ............................................................................. 8
   Reasons for using No-Follow Links? .................................................................................................... 9
2.1 Types Of Backlinking Strategies ....................................................................................................... 10
2.2 Your Backlink Building Toolbox........................................................................................................ 10
2.4 Adverts ............................................................................................................................................. 13
2.5 Directory Submissions ..................................................................................................................... 15
2.6 Social Networks ............................................................................................................................... 16
2.7 Bookmarking Sites ........................................................................................................................... 17
2.8 Forum Profiles.................................................................................................................................. 17
2.9 Blog Comments ................................................................................................................................ 18
2.10 Articles and Blogs........................................................................................................................... 19
2.11 Linking Web 2.0 Properties ............................................................................................................ 20
3.1 Automation Tools ............................................................................................................................ 21
3.2 How to outsource backlinks............................................................................................................. 21
Conclusion.............................................................................................................................................. 22




What You Need To Know About SEO By SErobot.com                                                                                              3|Page
Overview
This book is intended as a guide for individuals and businesses that want to develop their
web-based businesses or business websites. One important way a business can improve
itself is to make it more visible. In the real or physical world, this means advertising, getting
press releases turned into newspaper or magazine articles, and exposure on television.
Online this means ranking high on a search engine. This means when a random user
anywhere in the world makes a search for something related to your company, your
company at the very least turns up on the first page of results. The best result is to get to the
very top of the search pile. With some search engines, this can be purchased, but the best
route is to set up your website so it pushes the entire search engine’s positive buttons. In
this book you will learn about why it is important to optimize your website, how to do it,
how to deploy backlinks and most importantly of all, how to make your website more visible
without paying for the earth.




What You Need To Know About SEO By SErobot.com                                        4|Page
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1.1 What are Backlinks?
Backlinks are connections that link one website or webpage with another. As mentioned in
the previous chapter, search engines employ spider programs to hop from one page to
                                 another. They do this by crawling along links from one site
                                 to another. Backlinks, therefore, are a crucial way for you to
                                  link your website to the internet and to attract spiders. Of
                                  course, it is no longer as easy as filling your site with
                                  backlinks and sitting back as the web searches pour in.
                                  Modern search engines are cleverer than that and you will
                                  need to implement a varied approach as outlined in section
                                  three. This section will outline the different types of
                                 backlinks and their value.


1.2 Setting up a Basic Backlink (Onsite Backlinks)
                                                                                 of
It is very easy to set up a basic backlink. When you have written a page’s worth o content or
added a post to your blog, save the draft, but do not leave the editing page. Open a second
window or tab on your internet browser and find a linked page within your website. For
example, you have just written a product update on your blog, so go to the product’s
description page on your website’s catalog.

Now highlight the URL at the top of your browser and copy it. Go back to your edit page for
your new blog post and highlight the name of your product. Now you can add a hyperlink.
           e
This can be done either by right clicking on the highlighted word or by using a hyperlink
button on your web design program’s option menu. Paste the link in and save the page.
When people access your page, they will see the name of your product highlighted in a
different color (like blue). If they click on the word, their browser will take them to the
product page in your catalog. This is known as an internal link or onsite backlink. This does
                                                                     interconnectivity
not attach your site to another website, but it does improve the interconnectivity of your
website and therefore, makes it easier for spiders to find their way
around your webpages.


1.3 Offsite Backlinks
Off page, SEO is basically your advanced Backlink building strategy. If your site has no
                           websites,
incoming links from other websit your site will not be included in search engine indexes.
                          The best backlinks are those that come naturally as a result of
                           great content. Your website must contain high quality, useful,
                           timely content that people will actually want to link to. This
                           occurs
                           occur when a user links to your page on their blog, on their
                           social network or on a social bookmarking site. Such links are
                           considered passive and you cannot control how people react to
                           your content, but you can tailor it to meet demands and to raise
                           interest. These, however, are not the only links you should
consider. There are many possible ways to generate links. Your primary objective should be
to diversify and increase your qualified traffic sources. Diversity is the name of the game
with modern linking strategies. The simple ways to build backlinks are outlined in Section 3

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of this book. In short, they include web directories, advertising, blog and forum comments,
content websites and social networks. Before you consider those different types of offsite
backlinks, it is worth considering what links are good and what are not. The subsequent
sections will cover some of these issues.


1.4 High PR backlinks vs. Low PR backlinks
The ranking of a backlink to your site depends on the site’s PR (PageRank) value. If a site with
a PR value of five or above links to your site, then you are doing well. Keeping this in mind, it
is definite that you would want to have a high PR Backlink to your site from a premium site.
                                                                                     depends on
                                       The effectiveness of this Backlink definitely depe
                                       the PR the site carries. You cannot get a strong link
                                       unless you know what establishes a strong Backlink. A
                                       strong Backlink is obtainable from PR 6 or 7 or more.
                                       Thence, if only your site has a link from a site, that has
                                                                       ourself
                                       a PR 6 or 7, then consider yourself having a strong
                                       Backlink.

How to find high PR pages to get a strong Backlink?
There are various sites that have a PR of over 6. In order to find out the PR of a particular
site, SEO tool come handy. They are easy to access and provide guaranteed results. For
                                                                    phrases
instance, if you want to search a particular keyword or perhaps key-phrases then do so on a
search engine and you will find out which pages are ranking high at the moment.
Furthermore, you can compare the results from different search engines.

When you look for sites to get backlinks from or if you want to find out which sites are
backlinking to you, then you can search for PR ranking sites that will let you know how
various sites are performing. It is certainly possible to submit your site to sites like
myspace.com, metacafe.com, propeller.com and others, but groundwork has to be done
before you top their lists or perhaps appear in their first pages. The groundwork that is
                                                                      done
referred above is the fact that you must ensure that your website is do correctly. Your
tags should be organized and appropriately chosen in order to het the Backlink for these
high PR sites.

The advantage of having a strong Backlink from a high PR site is that it will increase your PR
in the search engines. Hence, to conclude, if you wish to rank high on search engines, your
best bet is to:

1. Create your website correctly
2. Organize and appropriately choose your tags
3. Get links for a high PR site!

Will Low PR Backlinks hurt your online presence?
The answer is probably not. Low PR Backlinks will certainly not hurt your online presence but
it will not do you any good either. You may have several low PR Backlinks yet it will not raise
your PR as fast as a high PR Backlink would do. However, you must keep in mind t   that having
too many high PR Backlinks can make search engines suspicious. Make sure you are not


What You Need To Know About SEO By SErobot.com                                        7|Page
being linked to by spam websites. Your best bet is to keep your site as natural looking as
possible, hence have a mix of both high and low PR Backlink to avoid being considered spam.


                     follow
1.5 Do-follow vs. no-follow backlinks
                                                          "Do-follow" links and "No
There are two more ways of defining a backlink; these are "Do                   "No-follow"
links.

   •   A "Do-follow" Link is a hyperlink that is in a position to tell search engines to pass
       along its page rank authority to an outbound link.
   •   A "No-follow" Link is exactly the opposite. This is a hyperlink that removes the ability
       to pass on its page rank status to other sites.


How do "Do-follow" and "No-    -follow" Links Work?
In order to read a webpage and search for content, a Google Spider will visit and read
                                                                      follow"
through websites. While doing so, it will regard links with a “do-follow" feature and exclude
                     follow"
any links with a "no-follow" attribute. Therefore, your PR will get better with Bing or Yahoo if
                                         the spider likes what they see on a “do “do-follow” site.
                                         Moreover, if they come across a “nofollow” link, they
                                          will fail to respond to it and thence harm your online
                                          presence. In conclusion, search engines will improve
                                                                                 you
                                          your rank in the search results if yo have more
                                          backlinks from high PR sites. The more the
                                          “dofollow” links to your sites, the better and higher
                                          you will rank on Google and the other search
                                         engines.

                     follow Do-follow Backlinks?
Where to Place No-follow or Do
Sites, which are updated frequently, and those that have high traffic is where you should aim
at posting. This will obtain you better search engines status as well as a higher Page Rank.
However, one key point to remember is that your web content should match the content of
                       nt
the site that you intent to post in since search engines will be on the lookout for related
                                              no-follow or do-follow backlinks your objective
backlinks. In conclusion, when adding either no               follow
should be to have as many quality and related backlinks to your sites as possible to help
    rove
improve your search engine rankings and your authority status on Google!




What You Need To Know About SEO By SErobot.com                                         8|Page
Reasons for using No-Follow Links?
No-follow links are useful if you want to link out to a site with questionable content, adult
content or employs questionable linking tactics. You can also use no-follow links to stop
spiders getting to sites that you feel have enough links of their own like Hacker Safe or sites
you have to pay to get their badge on your site. Such sites do not need your link. Also, use
these links if you are creating a page that does not need a webpage ranking. This can be an
internal page, a small function page or a page that is only needed by people who already
know where it is.




What You Need To Know About SEO By SErobot.com                                      9|Page
2.1 Types Of Backlinking Strategies
                                                                                     ways
                                    This section of the eBook outlines the various wa you
                                    can create effective backlinks for your website. With
                                    modern backlinking, it is not just a case of posting a link
                                    somewhere and waiting for the results. The majority of
                                    backlinks now require a certain amount of content. The
                                                               ivided
                                    types of content can be divided into professional, social
                                    and informational backlinking strategies.

Let us look at the advantages and disadvantages of each one in turn:

Professional options include press releases, adverts and directory submissions. The
advantage of these options is that it promotes your site, gets you well known and may get
people writing about you. Each step is also essential for creating spider web pathways to get
search engines locked into your business. The disadvantages include a lack of interaction, a
            advertising
lack of non-advertising content and plain boringness.

Social options lock into the buzz areas of modern internet activity. These avenues include
social networks, bookmarking sites, blog commenting and forum profiles. These are
excellent means of connecting with existing and potential fans, but they are less successful
in terms of appealing to professionals and for generating news.

Informational content revolves around the production of articles and blogs. These used to
             site,
be done on-site, but can now be created on a wide variety of platforms. These not only
generate larger numbers of page views, but can earn small amounts of money too. However,
they are time
consuming and may require professional writers.

                                                         2.0
At the end of this section, we will also look at how Web 2. Properties help businesses tie all
the sites together in a meaningful manner. Look through the following options, which cover
all three of these types of content before deciding on your strategy. While utilizing all three
is perhaps the best route to go, it depends on the amount of time you have available to you
and the amount of money you are willing to spend on professional services.


2.2 Your Backlink Building Toolbox
In Part 4 of this book, you will learn how to take advantage of advanced tools. This includes
                     employing people and companies to do the work for you. Until that
                     point, we are going to assume you are able to do the work yourself or
                     have an employee ready to do this for you. The first step in developing
                                                               to
                     a good network or system of backlinks t make sure you have your
                     toolbox available to you. This is simpler than it may sound. You can
                     build backlinks without having to have a vast array of expensive
                     software packages.

The most important pieces of software to have are:

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                          t
1. A word processor. Most people use MS Word, but there are other types available such as
Open Office. Make sure you are comfortable using your chosen program and that the
options are set to what you need. This typically means turning the spellchecker on and
ensuring the language is set to your language of choice.

2. An internet browser you trust. There are dozens of options out there, but the big three
are Internet Explorer, Mozilla Firefox and Chrome. You should have the browser set up in
terms of landing page, language options, and privacy options. It also helps if your browser
remembers passwords to the various sites you are going to use. Chrome, for example, will
offer to remember passwords for sites and we recommend that, if you are the sole user of
                   t
this computer, that you take advantage. If not, not the passwords down in a notebook or
diary, but not on an electronic file (you do not want it hacked).

You might also want to prepare some bookmark folders for all the sites you are going to visit
and set up. Most bookmark folders remember sites in a chronological order with the most
recent save at the top. You can organize this better by creating new folders. For example,
you could have general folders like social, professional and informational, or you can have
          fic
more specific ones like social networks, bookmarking sites, and blogs. Do what feels right for
you. When setting yourself up, it is, also worth choosing which search engine you prefer
using, whether it is Bing, Google, Yahoo or some other site. It is worth keeping a note of the
various search engines as you can use them to gage your website’s performance. For
example, you can use the to see how your backlinking affects the page’s page ranking. Now
                                                                          excellent
you have these simple elements sorted, you can begin building excellen backlinks.

2.3 Press Releases
The internet is abounding with websites that are willing to post
press releases on your behalf. The sites tend to divide their
services into two types. Those that are basic and for free, and
those that are more advanced and cost money. First, before you
start lining up a long list of press release sites (and we have 20 of
them below) write a press release. This is pretty much like an
advert and a news article rolled into one. Think about what you want to advertise be it a
service or product, perhaps the launch of your website, then work through the statement
until you are happy with it.

Here is a hint; find an angle and stick to it. Each site requires you to create a new profile.
                                      tiring, but it is worth it in the long run.
This, at first, will feel tedious and tir

Alternatively, using a hiring site such as Odesk or Elance you could outsource the creation of
the 20+ Press Release profiles to a temporary worker for as little as $20. Create a profile for
each one that reflects your company, so keep it serious and do not use any wacky
pseudonyms.

Here I will outline 13 such sites, but remember, there are many more out there with similar
deals. Each site has its own rules as outlined below:



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1. ClickPress.com offers distribution via LexisNexis, Topix and Google News, but each release
costs around $75 though discounts can be made for bulk orders and new users.

2. EcommWire.com offers you the chance to create a feed for your press releases, which
helps gather some momentum. You can add an image, three tags/keywords and links to your
site. You can also publish and event calendar.
3. Express-Press-Release.com boasts important clients such as Lloyds of London and
eBay/Skype. It offers free distribution of press releases

4. Free-Press-Release.com has offices in North America and China, and offers a free press
release service. The site is simple and easy to use, a good place to start with your press
releases.

5. Free-Press-Release-Center.info has two services. The basic service allows you to link to
your site, send a press release and use a single keyword tag. If you upgrade then the press
release is permanently archived with the site and you get three links.

6. I-Newswire.com also utilizes paid and unpaid accounts. A basic free press release comes
as a bog standard, but if you upgrade you can add graphics making it more appealing to
viewers and search engines alike. Priced package costs depend on the size of the business
and the package being bought.

7. NewswireToday.com is similar in outlook. The basic package is unadorned text with a link,
while an upgraded premium package adds product pictures, logos and so on.

8. PR.com combines a press release service with advertising services that is claims is unique
amongst press release firms online. Thus, the site allows you to also set up a full company
profile online.

9. PR-Inside.com is based in Europe and therefore diversifies your client base and potential
reach. Press releases can be in either English or German.

10. PRBuzz.com offers free press releases plus unlimited releases for $299. The site also
hosts a variety of writing advice articles aimed at helping users learn how to write effective
press releases.

11. PRCompass.com has both free and premium packages. The difference here is that you
can vote releases up making it more of a social media and press release mash up.

12. PRUrgent.com offers teaching advice to press release writers to help them. The site also
offers downloadable examples.

13. PRLeap.com is a press release site that allows users to pay extra in order for their
releases to rank higher.




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2.4 Adverts
Chances are that your company already employs a marketing department or an employee in
charge of generating advertising. Like other mediums, the internet offers a wide variety of
choice for advertising your site. This is not the place to discuss advertising strategies in terms
of buying adverts. However, it is worth noting that there are a large number of free and low
cost advertising websites that can generate a backlink for your website.

Each of the following sites will ask you to create a company profile and to fill in a simple
form. You will often be required to input the following information:

* Company name
* Website
* The product or service you are advertising
* A brief description
* Costs of the service

Prepare your basic spiel before you begin setting up adverts. You can keep the general
information the same for each site, but tweak the brief description from advert to advert.
There are literally hundreds of free and premium advertising websites that you can employ,
but here is a selection of them:

1. Craigslist.org is one of the most well-known in North America.

2. Backpage.com is second after Craigslist, but does include erotic content, so bear that in
mind if such content offends you or your perceived clientele.

3. TrafficSwarm.com offers free adverts and submissions to web search engines, plus pays
users for expressing their opinions.

4. Adlandpro.com is an advertising and review website. Like TrafficSwarm, it offers
networking and payment options.

5. USfreeads.com is a well-ranked site (according to Alexa) and also allows users to upgrade
to premium and gold editions to get even more exposure.

6. Gumtree.com and Oodle.com are UK orientated classified advertisement companies.

Remember the advantages of advertising include being able to promote your services and
products, but the disadvantages may include a lack of social media kudos.




What You Need To Know About SEO By SErobot.com                                        13 | P a g e
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2.5 Directory Submissions
                                Website directories are listing sites for webpages. Some sites
                                 act as virtual libraries for websites, while others have tapped
                                 into the demand for social media and interactivity and have
                                 created recommendation sites (called Social Bookmarking
                                 sites, see section 3.7), whereby a user’s interests and web
                                 searches inform the web directory of what that person is
                                 into. There are literally thousands of directory websites. It is
                                 difficult to manually upload information to each site, but it
                                 can be done and it will improve your site’s ranking. Each link
                                 will provide you with a single valid backlink. This will be a
    way                                                          ned
one-way link that does not fall foul of bad practice as determined by the search engines.

As there are at least 8,000 directories and as many have been accused of link spamming, it is
important to find the right company to deal with. Most companies that submit to large
numbers of directories hire an outside company to do the work for them.

A good backlinking company will do the following:

1. Research all the possible means of linking your site
2. Remove all sites that offer paid links and spam links
                            software-based linking
3. Provide human and not software
4. Will update and refresh links
5. Will keep up to date with changes in Search Engine algorithms.

If you wish to manually submit your links, then it is worth looking at the following websites:

1. SoMuch.com – a simple and totally free linking site.
                         irectory
2. DMoz.org – an open directory project.
3. exactseek.com
4. freewebsitedirectory.com
5. infignos.com
6. pegasusdirectory.com
7. gooddirectory.net

The above picture demonstrates a typical directory submission page. It includes elements
such as the title, URL, description, name, email, category and so on. Access websites such as
          directories.com
best-web-directories.com to find more free and fee paying web directories. Study each one
carefully before submitting your site as some list gambling and adult content sites, which
might not be a good fit for you.




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2.6 Social Networks
Social networks feature amongst the fastest growing and most used sites on the web. They
appeal to the modern user because they offer a degree of connectivity and choice. Users like
to feel they can connect with companies and interact with them. They also enjoy the idea of
telling their friends what they like. At the same time, your company benefits from accessing
these sites because by posting links to your pages on these sites you are creating one-way
backlinks. There are various types of social networking sites. For example, there are social
                             sights for friends like Facebook and Friendster, there are
                             entertainment based sites like MySpace, business and
                              professional sites like LinkedIn. Then you can look at video
                                       sites
                              sharing si like YouTube, photo sites like Flickr and Tumblr and
                              so on. There are a vast array of new sites setting up and closing
                              down, so it pays to pay attention to what is going on around
                              you. In order to create a post you need to log into the social
                              network. Many of these require you to create a profile. It is best
                              at this juncture to decide what kind of profile you want to
                             create:

1. Business Profiles honestly reflect who you are and what you do, but many sites do not
                                    network users do not like them either.
allow such profiles and many social netw

2. A fake profile will allow you to post updates on your business and use links. They also give
you a modicum of privacy. However, fake profiles will find it hard to attract friends and if
people find out they are fake, then they will become unpopular.

3. A personal business profile will allow you to present yourself as Joe Blogs CEO without
confusing the personal with the professional. This is best for sites that do not allow business
                               profile
profiles. When completing the profile it is important to fill in as much information as you
can.

Also, remember the SEO tips and tricks we talked about in part 1. Be concise, be realistic and
           filled,
not jargon-filled, be authentic and not a super salesman. Remember to pick a couple of
keywords to help the profile’s ranking. Most importantly of all, remember to paste your
website’s URL into the profile.

   :
Tip: If you run your blog and website on Wordpress, you can utilize a plugin called
                                                             y
“sociable.” This plugin allows you to choose several directory and social media buttons such
as Facebook, Twitter and LinkedIn. In terms of directory websites, it includes Digg,
StumbleUpon and Delicious. This means every time you post a blog update or make a new
page you can press the button at the bottom of the sc   screen and create a backlink to your
page/post automatically. In order for this to work, however, you will need to have a profile
open for each of the sites. This might be time consuming, but will be worth it in the end.
                                   Facebook Business Pages for more information on how to
Please refer to our book on using Fac
maximize Facebook to your advantage.




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2.7 Bookmarking Sites
Bookmarking sites are a combination of the directory and the social network. Users get to
choose what kind of content they want to see and the website uses that information
combined with past activity to make suggestions. Popular bookmarking sites include Digg,
StumbleUpon and Delicious. Also called social bookmarking, the sites work in a similar
                                                          of
fashion to your social networking sites. Instead of posting personal messages and
photographs, users recommend links to sites they have encountered. In an ideal world, you
want everyday people you do not know stumbling upon your site and you want them to dig
                           it. This may happen, but by creating a profile for your site, you
                            can get the ball rolling. It is possible to access many of the social
                            bookmarking sites using your Facebook, Twitter and LinkedIn
                            profiles. If this is the case, I recommend you access the sites in
                                                                        access
                            this manner. Why? Because it makes access a lot simpler and
                            easier for you. If this is not the case, then create a profile in the
                            same manner as for previous websites. Keep the tone relaxed
                            and informative, do not over sell the business, but put a
                            positive spin on it. You must, must, must, include your
                            website’s URL in your profile.

Now, when you access your website find the webpage that you want to promote. Click on
the URL at the top of the browser and copy it Find the social bookmarking site’s recommend
                                      box
function and paste the link into the b marked “link URL.” Fill in the rest of the information
required. This will usually include the name of the site or company, some tags/keywords and
a brief description or opinion regarding the site. Post the link within the social bookmarking
site and you will now have an active backlink.


2.8 Forum Profiles
Treat forum profiles as a permanent comment facility. Follow some simple rules and you can
exploit the use of forums across the web to the gain of your website. The forum was a place
in the Roman Empire where people could meet, trade goods and information, and listen to
politicians on the stump. Today, internet forums are places where people discuss various
subjects. Some forums are highly specific while others are more general. As with blog,
         nting
commenting it is important that you choose your forums carefully. As with blogs, first check
out the quality of the forum before you decide to join it.

Look for the following criteria:

1. Does the Forum have recent posts?
                                  posts
2. How many replies are the top post receiving?
3. Are there regular members?
4. Is the content relevant to your site?
5. Are there any negative elements that you do not want to be associated with?

Once you have chosen a forum to join, follow its application process. This may include
      ting
submitting details about yourself and clicking on a confirmation link via your email address.
The best policy to follow when creating a forum profile is to be honest. Create a profile that

What You Need To Know About SEO By SErobot.com                                       17 | P a g e
                                                                  promotion
reflects you, but in no way make it into a business profile. Any promotio of your site or
products needs to be relaxed, almost passive as a super salesman personality will put a lot of
people off and make it seem as if you are not genuine. You can either put the web link into
your profile or include it as a signature. I recommend the latter as it allows people to see
your signature every time you post a comment on the forum. Now, as soon as you create the
profile and create the link back to your website you have created a backlink. Part of this is
                            his,
job done, but remember this, every time you write a decent comment on the forum and
every time someone reads and replies to your comments, you are promoting your site.

You do not have to become an obsessive member of the forum, but post regularly on topics
                      e
related to your website and webpages and you will be creating additional backlinks as well
as improving their quality.


2.9 Blog Comments
Perhaps the simplest way to backlink your website or webpage
is to comment on other people’s blogs. You can find blogs by
                    rnet
searching the internet using any search engine you desire or by
searching Wordpress or Blogger’s directories, using the
keywords that are related to the specific blog post or site that
you want to promote. Most blogs have a capacity for leaving
comments. These can be on specific blog posts or pages. Each
form varies, but they usually allow you to post a comment,
inside which you can leave a hyperlink to your site. Others will allow you to designate a
                                                                           means
specific URL when you post your comment. These are better because it mea that when
someone clicks on your username it automatically takes them to your page/site. In order to
choose a good blog to comment on, you need to be careful in your selection. Check the blog
                                                             le,
to make sure the content reflects your interests and your style, then check how old the blog
is, how often it is updated and if possible, how many views it is getting. The higher quality
the blog, the more the backlink is worth.

When writing blog comments it is important to remember some basic rules about
comments:

1. Make sure the article/post is relevant to your page.
2. Address the comment towards the content of that page
3. Offer a genuine opinion.
4. Do copy and paste formulaic comments.
5. Use clear and concise English.

These are important because if you do not follow them, chances are webmasters and blog
owners will delete your comments. Believe me, if I think a comment is spam then I will
delete it.




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2.10 Articles and Blogs
As you will know by now, any document can include hyperlinks to any website of your
choice. Indeed, it is beneficial to the SEO ranking of your site to include a few, but not too
many, internal and external hyperlinks in any blog post or online article. The first place you
                                                                  iscussed
should look toward posting online articles is your own site. As discussed in the SEO section of
this eBook, the size of your site and the number of pages help to give it a certain amount of
rank. Next, you need to think about what articles can be written that you can link back to
your original site. Think about it like this, you are running a business that helps people find
work. Part of this includes a CV/Resume writing and editing service. This gives you a great
opportunity to develop backlinks by writing articles on writing resumes and CVs.

                                  Before you post your article or blog post, check it carefully.
                                  The last thing you want to do is say to readers that your
                                  English is poor. Or worse, that you are outsourcing your
                                  writing to people in developing countries on the cheap. You
                                                                              eresting
                                  need quality content that is either interesting or useful,
                                  preferably both. Once you have one article, it is possible to
                                  re-write, re-word and change the angle to develop a
                                  number of similar yet different articles. Be careful at this
stage as repetition and exact copies are likely to fall foul of search engine spamming filters. It
is possible to post these articles on your website, but this does not grant you a backlink.
Instead, you need to develop a fresh directory of article submission sites. Many of these
                                     icle.
allow you to create a backlinked article. They have varying degrees of editing and submission
guidelines. Some, but not all, offer writers a share of income generated through advertising
(usually using Google Adsense).

The top ranked article submission sites include:

1. Annotum will launch in May, 2012 and replaces Google Knol as a source of academic
articles.
2. Squidoo allows users to build lenses of particular knowledge that you can send back to
your website.
3. Hubpages acts in a similar fashion, but you can link your hubs to your personal or
corporate adsense account or product links without cluttering up your personal web space.
4. EzineArticles allows you to post quality content and link back to your personal site.
                                                               specific subjects. This is a good
5. Examiner is a site allowing users to post news articles on sp
way to post news articles about your own business.
6. Technorati is similar, but concentrates on technology and business.
7. ArticleBase is a directory for articles. This is a simple means of creating backlinks.

If you have the time and patience, you can create articles, spin them into new forms and
post them to sites such as those mentioned above. It is possible that they will generate you
small amounts of money, but the primary motive should be recognition and backlinks. I is      It
possible to hire workers to write and spin articles on your behalf for as little as $1 per article
depending on your quality requirements.



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2.11 Linking Web 2.0 Properties
Web 2.0 is the term applied to a broad range of companies and websites that want to make
information sharing and communication easier across the globe. Since its inception, web
developers and online marketers have looked for ways to exploit these open channels. The
                                                                        ability
primary use of open communication and information sharing is the ability to direct traffic
from one of these popular sites to your business or personal site. This works because the
interconnectivity of these platforms, search engines are able to feast on the pages contained
                                            networking
within. This explains the success of social networking sites and bookmarking sites for driving
traffic.

                              Another element, which is separate from these sites and from
                              article submission sites is the use of blogging platforms. Now,
                              many website packages come with a blogging platform, but ones
                              limited to your site only are not interconnected enough.
                              However, modern packages usually include direct access to
                              essentially unlimited Wordpress platforms. You can also add
                              other sites such as blogger to build your overall page rank. The
                                                        your
                              best means of boosting your site’s rank, and therefore driving
traffic, is to create a link wheel. Imagine this wheel as something of the above. In it you will
see several of the sites you will have already have begun working on or have thought about
                                     you
working on (depending whether y read the whole way through first or, like me, get stuck
in from page one).

In order to create a basic link wheel do the following:

1. Create several articles on a similar topic.
2. Create blog posts on the same topics.
3. Submit the articles to a range of article topic sites.
4. Backlink each blog and article back to your main site.
5. Link each article or blog to one other article or blog, but do not

                                                    two-ways. It is important that the links do
create a reciprocal link, which is a link that goes two
 ot                              two-way links, because two-way links are frowned upon by
not go back and forth, i.e. are two                            way
search engines,
              way
whereas one-way links are seen as having far more worth. The link wheel interlinks a whole
range of blogs and media outlets to your central website. It takes advantage of the page
ranks and these sites magnetic ability to drive traffic to them and then funnels that traffic to
your website too.




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3.1 Automation Tools
Since backlinking requires great efforts and has a rigorous process, it makes sense to make
use of Backlink automation software. There are numerous well-designed Backlink support
software available online to simplify as well as improve the overall outcomes of your link
building efforts. In order to computerize the creation of forum profile links certain programs
have been designed. In order to update and speed up the monotonous process of link
building, these programs utilize scraping technology, which automates the registration of
forum accounts. This is definitely worth doing as they are effective for boosting your rank on
search engines. There are three basic types of automation software:

1. First, there are blog comment programs that automate the process of blog commenting.
Examples of these include Scrapebox. Bear in mind that many blog owners are suspicious of
blog comments and try to ensure all blog comments are genuinely related to the subject
matter.

2. Second, certain programs will create automated forum profiles for you. These save a lot of
time and effort in terms of manually imputing data about yourself. The automated program
will take your data and then use it on all forum profiles.

3. Finally, the ALL-IN-ONE SEO tools. The tools can automate everything we’ve just discussed
in the other two chapters. These tools don’t come cheap, however there is one currently on
the market that is priced very low and with amazing quality.

I am talking about SErobot. SErobot is a revolutionary ALL-IN-ONE-SEO-TOOL that delivers on
every aspect of generating traffic and SEO. This tool is so powerful yet easy to use that you
can just grab a cup of coffee while it does all your work for you. It can create accounts and
post content and backlinks to your websites on many different kinds of sites, such as article
directories, forums, blogs and social bookmarking sites. Read more about SErobot and learn
why you should definitely try this out by clicking here.


3.2 How to outsource backlinks
Instead of doing the time consuming work of building Backlinks yourself, you can outsource
the work by paying someone to build backlinks for your business. In order to get more
traffic, most internet-based businessmen outsource their SEO to get more traffic and
backlinks to their website.

Before you outsource you need to make sure that your website is properly setup using good
SEO strategies. Outsourcing will definitely work wonders if you already have a list of
keywords that you prefer to use. You may want to consider having some long-tail keyword
phrases since competition on the Internet increases almost frequently. If your internet
business has a blog, you might want to hire a SEO expert. They are well aware of how to
write SEO friendly articles that the search engines will definitely crawl. It is a strategy worth
outsourcing if you are building a long-term Internet business.

One way to outsource a variety of different tasks is to use individual and contractor websites
such as Odesk, vWorker, and Elance. You are required to simply post an advert with a clear

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description of what you do and what you require and your budget to accomplish your
forecasted results. You are bound to receive a handful of applications from applicants who
would be willing to do your job for the budget you have posted.

Alternatively, you can make use of professional SEO and backlink companies. These tend to
offer professional services with performance guarantees. The upside is that staff will know
what they are doing; they will be able to outline their full list of services and options, which
is great if you do not trust your private workers to deliver. The down side is that such
services are far more expensive.

Conclusion
We have come to the end of this course. I hope that you have found it very useful and
learned a lot in the process. SEO and backlinking really is the best way to advertise your
business these days. There is no other method where you can put in a certain amount of
work and get unlimited, super targeted traffic like SEO. Getting traffic from Google's organic
search results is the most targeted and best converting traffic you can get and can
potentially be the cheapest as well so it can bring you huge profits. All the best with your
business and good luck.




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