Get documents about "Advertisers Media Pack 2009
Document Sample
Contents.
1. Introduction to the awards Page 3
2. About Us Page 4
3. Why advertise with us Page 5
4. Research and Statistics Page 6
5. Banner Pricing and Details Page 7
6. Sponsorship and Packages Page 9
7. Closing Statement Page 10
Thank you for requesting the Internet Radio Awards Advertisers Media Pack. You should find all of the
information you require within this pack. However, should you still have questions, or would like to arrange
your advertising, please email us today at:
contact.us@internetradioawards.co.uk
Introduction to the Awards.
The Internet Radio Awards provides a platform for Internet radio stations around the world to compete for the
title of “#1 Internet Radio Station”. This helps encourage healthy competition between stations, and in turn will
help to increase the overall profile of Internet radio.
The registrations for the awards run from June to October, meaning stations can sign up to take part. The
voting then begins, when the stations will place “Vote for us” banners upon their websites, and play
advertisements within their audio streams to encourage their listeners to vote.
During the voting term, stations are encouraged to provide “Airchecks”, which are short recordings of their
station’s presenters and output. This is then passed to our judges for review, and additional points are
awarded.
At the end of this voting term, the votes are calculated, verified and then totalled up with the points from the
airchecks. Various other calculations are then taken into account, and finally, the data is tabulated. This then
provides us with a full standing of stations. The stations are then awarded with their badges, showing the
stations position in the rankings, and finally the URL of any official sponsors of the Awards. (This URL is
chosen and updated on the image automatically from all sponsors of the awards)*
*New for 2009
About Us.
The Internet radio awards is owned and operated by The Carter
Group, who are well established in the audio, web and visual
internet industry. The team that work for the Internet Radio
Awards are experienced broadcasters from all over the world,
who have worked on commercial terrestrial radio and internet
radio. They know what to listen out for, and the secrets to what
makes an excellent internet radio station.
Started originally in 2008, the Internet Radio Awards suffered a
“late promotion propagation”, which in turn meant in the first term
of the awards, only 15 stations were signed up to compete.
However, around 2 weeks after the voting had started, the
promotion started to kick in. Our internet directory listings had
kicked in, the press releases attracted attention, and almost
instantly, we were inundated with emails asking if we could re-
open the registrations. Unfortunately, as the voting had started, it
would have been unfair to reset the vote amounts, thus making
the registered stations suffer.
We believe that the Internet Radio Awards will encourage
healthy competition, and being ranked in the list of “best
stations” that this will increase the profitability of the stations that
compete.
Why Advertise With Us.
If you run a business, exposure is essential in attracting new customers. When making the decision on where to advertise, you
need to take into account the cost, but most importantly, targeting. Targeting is a way of making sure the right people see your
advertisements. If you sold computers for example, there’s hardly any point in advertising your computers to technophobes.
Choosing to advertise with the Internet Radio Awards is beneficial in that we have many different ways to expose your business
to YOUR target audience. We have a website that would be the perfect place to advertise web hosting, or streaming media hosting
for example. We also provide stations with advertisements to play which are created to encourage their listeners to vote. All
registered stations are given these advertisements, and must play them during the voting term at least once per hour. These
adverts could easily include your website URL, giving you even MORE exposure!
Advertising/Sponsoring the Internet Radio Awards is beneficial if Demographics
you are:
-A website design/hosting or streaming media business
-An online business, or local business with an online presence
-Involved within the radio industry, or own a media related website
-A social network website
Targeting
-Providing ringtones & mobile phone services
-Music & Video download websites
-And much much more! Cost Exposure
Research and statistics
There are 34.7 million people now online in the UK. 23.6 million people access the internet every day, with 15.3 million using the
internet more than once a day (Source: NOP/UKOM Jul-Dec 2008). The internet remains ahead of radio as the second most
consumed medium after TV.
Total market size – Jan-Dec 2008
• Still showing growth: Online adspend for the full year
2008 came in at over £3.3 billion - £3,349.7m.
• Growth: Spending on internet advertising grew by 17%
year-on- year on a like-for-like basis. The advertising
industry as a whole declined by -3.5%.
• Market share: Online’s share has grown to 19.2% for the
full year 2008, up from 15.5% in 2007.
The core formats – banners, skyscrapers and embedded
rich media including video – grew by 45% to £592 million.
Furthermore, spend on embedded formats has doubled
during the past two years to account for 79% of total display.
The majority of display spend rests with portals and major online publishers, but an increasing volume is being brought through sales
networks. Sales houses and networks are responsible for growing and monetising the long tail of internet sites, accounting for 40% of
display advertising in 2007.
Source: IABUK
Pricing Details – Banner Advertising
Banner advertising is the most popular way of gaining exposure for your business. A banner can incorporate your logo and a
brief description of your services. Using banner advertising is great for creating a company brand. People can see and become
familiar with your logo, which in turn creates a brand awareness. Our banner advertising is flexible and does not charge for clicks
or impressions. We charge a flat monthly fee because we believe, that being able to budget for your advertising beforehand is
better than receiving an unexpected bill in the thousands!
Advertising with the Internet Radio Awards can help to create your brand
awareness. There are 3 key points that need to be in place to create your
brand awareness!
You need to identify the opportunity – Attract the visitors – Create brand
awareness.
Opportunity Attraction
We provide you with this opportunity! All you need to do is create an eye
catching banner to attract the visitors, in turn creating your brand
awareness!
Banner advertising on the Internet Radio Awards’ website would be perfect
for you if you’re planning to offer your products and services to the people
that own Internet Radio Stations. Such examples include, web hosting,
media streaming, jingle production, radio related services and
communities.
Advertising with us is extremely beneficial and flexible, and please do note, Awareness
that the examples given above are not the limit! Maybe you have a different
business and brand new ideas, if so, get in touch with us today and we’ll
see what we can do for you!
Pricing Details – Banner Prices
468 x 60 banner advertising fees.
Size Location Impressions Clicks Price (per month)
468 x 60 Top of all website pages Unlimited Unlimited £25.00
468 x 60 Top of all station control panels Unlimited Unlimited £8.50
468 x 60 Top of all website and station panels Unlimited Unlimited £29.50
728 x 90 leaderboard advertising fees.
Size Location Impressions Clicks Price (per month)
728 x 90 Top of all website pages Unlimited Unlimited £32.50
728 x 90 Top of all station control panels Unlimited Unlimited £10.50
728 x 90 Top of all website and station panels Unlimited Unlimited £39.50
Special offers MAY be available when you decide to order. Please contact us first to see
what deals we may be able to offer you.
Pricing Details – Packages
Sponsorship Package Deals
Full sponsorship packages are available, which include banner advertising on both the main website pages, as well as within the
station control panel. Sponsorship pricing is detailed below.
Package Description Impressions Clicks Price (per month)
Top of all website pages, including
Small sponsorship placement throughout Unlimited Unlimited £38.50
the website & press releases
As above, but includes a web
Medium N/A N/A £44.50
address within all emails.
As above but includes your website
address on the awards badges which
Large N/A N/A £65.50
the top 10 stations must display on
their website.
All the above features, and your
Premium website url and slogan recorded in
(Only 1 promotional radio adverts. Our N/A N/A £125.00
available) homepage will be branded with your
logo in appropriate places.
All sponsorship agreements are charged per term, in advance on a pro-rata basis. Term time from 1st June 09 – 30th Jan 10. Discounts & deals may be available.
Closing Statement.
On behalf of the Internet Radio Awards, I would like to
thank you for taking the time to review our media pack and
hope that it has helped to answer some of the questions
that you may have about advertising with us.
If you would like any more information, please feel free to
contact us by clicking here.
Once again, thank you very much for your interest, and we
hope to hear from you in due course.
Kindest Regards,
Dave Stewart
On behalf of the team at the Internet Radio Awards.
