link bait presentation - SMX social media

							Benefits of Healthy and Vigorous
         Master Baiting




          Rebecca Kelley, SEOmoz.org
               Benefits of Link Bait

1. Links                                                       2. Visibility




 Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
 Successful Link Bait Creates a
        Domino Effect




Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
One Page Can Strengthen Your
       Entire Domain




Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
      You Can Also Get Some Traffic
               Stickiness
   Week 9: 12,533
    page views
   Week 10*: 31,326
   Week 11*: 198,805
   Week 12: 150,365
   Week 13: 81,560


     Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
         Who Are You Targeting?




Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
                                    Why?

   The Internet is
    evolving
       Blogs
       Social communities
   People like to link!
   Create content, give it
    to the right audience


     Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
             Do Your Homework
                Research your sector's
                    link-worthiness




Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Look at Current Trends on the 'Net




 Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
     Don't Neglect Your Industry!
Links from related blogs
  and sites:
 Relevance

 Authority

 Better stickiness




  Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
    Good Ol' Fashioned Brainstorming
               Works, Too

   “What would I find
    interesting?”
   Ask coworkers and
    friends
   Write everything down




     Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Link Bait Is As Simple or Complex
      As You Want It to Be




Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
    Be Aware of the Cons of Negative
                Link Bait
   Are you ballsy or just
    an a-hole?
   Will this affect your
    brand?
   Do the ends justify the
    means?



    Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
                Look Before You Leap

   Do some pre-launch
    PR
   Keep an eye on your
    traffic
   Receive ongoing value
    from link bait



     Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
                         Don't Forget...
   Link bait isn't always
    successful
   Nor does it always
    target your typical
    audience
   Link bait isn't
    necessarily a
    solution...but it is a
    kick-ass strategy


    Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
             Thank You!




   www.seomoz.org/users/premium


           Rebecca Kelley, SEOmoz.org