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A Brief History Of The Popup Ad

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A Brief History Of The Popup Ad Powered By Docstoc
					A Brief History Of
 The Popup Ad
     Brought to you by:

       Margaret Ortiz
     Affilorama Jetpack
Pop-up ads are a form of online advertising on the World Wide Web
intended to increase web traffic or capture email addresses. It works when
certain web sites open a new web browser window to display
advertisements. The pop-up window containing an advertisement is usually
generated by JavaScript, but can be generated by other means as well.

A variation on the pop-up window is the pop-under advertisement. This
opens a new browser window, behind the active window. Pop-unders
interrupt the user less, but are not seen until the desired windows are
closed, making it more difficult for the user to determine which Web site
opened them.

For early advertising-supported web sites, banner ads were sufficient
revenue generators, but in the wake of the dot com crash, prices paid for
banner advertising clickthroughs decreased and many vendors began to
investigate more effective advertising methods. Pop-up ads by their nature
are difficult to ignore or overlook, and are claimed to be more effective than
static banner ads. Pop-ups have a much higher click rate than web banner
ads do (about every 14,000th popup ad is clicked on).

Pornographic web sites are among the most common users of pop-up ads.
Some particularly vicious types of pop-up ads (again, most often seen in
connection with adult entertainment sites) appear to have either been
programmed improperly or have been specifically designed to "hijack" a
user's Internet session. These forms of pop-ups sometimes spawn multiple
windows, and as each window is closed by the user it activates code that
spawns another window -- sometimes indefinitely. This is sometimes
referred to by users as a "Java trap", "spam cascade" or "Pop-up Hell" among
other names. Usually the only way to stop this is to close the browser.

Opera was the first major browser to incorporate popup-blocking tools; the
Mozilla browser later improved on this by blocking only popups generated as
the page loads. In the early 2000s, all major web browsers except Internet
Explorer (then the most popular browser and still as of 2006) allowed the
user to block unwanted pop-ups almost completely.

In 2004, Microsoft released Windows XP SP2, which added pop-up blocking
to Internet Explorer. Many users, however, remain unaware of this ability, or
else choose not to use it. Many others are not able to use it at all, as they do
not use Windows XP SP2, but older versions of Windows. Some users install
non-Microsoft ad-blocking software instead.
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