Communicate by ewghwehws

VIEWS: 3 PAGES: 10

									                                                Session six: Communicate




Making a


Difference
A community impact series




Making a Difference A community impact series               Session six Slide 1
                                       1

                                   2       3


       Scan                  Prioritize               Strategize                     Design                   Measure                   Communicate
Assess Community Needs,     Determine Community      Make Effective Decisions   Develop Outputs, Outcomes   Track Against Indicators     Share Priorities, Strategies,
 Opportunities, Resources    Foundation Priorities                                    and Indicators                                       Activities and Impact




communicate                                                                           Communicate activities and results to
                                                                                      key stakeholders

                                                                                      Donors
                                                                                      Grantees
                                                                                      Grantseekers
                                                                                      Community partners
                                                                                      Policymakers and community leaders
                                                                                      News media




   Making a Difference A community impact series                                                                                  Session six Slide 2
                                       1

                                   2       3


       Scan                  Prioritize               Strategize                     Design                   Measure                   Communicate
Assess Community Needs,     Determine Community      Make Effective Decisions   Develop Outputs, Outcomes   Track Against Indicators     Share Priorities, Strategies,
 Opportunities, Resources    Foundation Priorities                                    and Indicators                                       Activities and Impact




communicate                                                                           Benefits of communication
                                                                                      Helps you highlight and amplify
                                                                                      impact

                                                                                      Strengthens accountability and
                                                                                      helps your community foundation
                                                                                      differentiate from the competition




                                                                                      Results: successful communication
                                                                                      products on foundation activities,
                                                                                      priorities and impact


   Making a Difference A community impact series                                                                                  Session six Slide 3
     Exercise K: How do you rate?

     Assess your communication
     practices

     Communication capacity
     Communication methods




Making a Difference A community impact series   Session six Slide 4
     Exercise L: Communicate for impact

     Templates for communication
     strategy

     Target audience needs
     Program messaging platform
     Audience communication plan




Making a Difference A community impact series   Session six Slide 5
     Before You Communicate
     Threshold Questions


 “ Are we ready to communicate about more than
   the grants we make?”
 “ How can we use our communication vehicles to
   highlight the work of our grantees?”
 “ Do we understand what it takes to communicate
   strategically?”
 “ How can we engage our board in communicating
   our impact?”



Making a Difference A community impact series   Session six Slide 6
     Getting going

                                                Gather and assess the last six
                                                months’ communications about
                       simple steps             your impact
                       to take now
                                                Complete your program
                                                messaging platform

                                                Draft a press release—for your
                                                eyes only—that presents the
                                                impact achieved through a
                                                grant or set of related grants




Making a Difference A community impact series                       Session six Slide 7
     Getting going

                                                Develop and implement a plan
                                                for communicating the
                       major project            foundation’s impact
                       over the next year
                                                Use the “Audience
                                                Communication Plan” template
                                                from Exercise L to organize the
                                                plan

                                                Be sure to communicate not
                                                only measurement of impact
                                                but activities, priorities and scan
                                                results



Making a Difference A community impact series                         Session six Slide 8
                                                      Conclusion

                                                     grantmaking


                                       1

                                   2       3


       Scan                  Prioritize               Strategize                     Design                   Measure                   Communicate
Assess Community Needs,     Determine Community      Make Effective Decisions   Develop Outputs, Outcomes   Track Against Indicators     Share Priorities, Strategies,
 Opportunities, Resources    Foundation Priorities                                    and Indicators                                       Activities and Impact



                                                     community catalyst




   Making a Difference A community impact series                                                                                  Session six Slide 9
Making a


Difference
A community impact series


Making a Difference A community impact series   Session six Slide 10

								
To top