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Email Marketing for NEWBIES

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					Email Marketing for NEWBIES

INTRODUCTION
What’s an autoresponder?
If you’ve ever asked for information online about a product or service,
or signed up for
an e-list or group membership on the Internet, and received a nearly
instantaneous
response in your e-mail inbox, an autoresponder program was responsible
for delivering
the reply.
Simply put, autoresponders are e-mail programs that send out a preset
message in
response to every incoming e-mail received. Some autoresponders, like
sign-up services
for e-groups and forums, are one-shot deals: a single response for every
message
received. Just about every Internet-based company uses autoresponders for
a variety
of purposes, from automating tasks that would otherwise take up hundreds
of manhours
to building lists and tracking prospective leads.
Multiple autoresponders send a series of messages to received e-mail
addresses on a
predetermined, timed basis. For instance, a multiple autoresponder can be
used to send
an instant response, then a follow-up message three days later, then
another five days
after that, and so on. It can be programmed to send a message a day, one
per week,
twice monthly, or any interval that satisfies the purpose of the message
series.

Autoresponders are the most powerful Internet marketing tools available.
They are easy
to use, and once they’re set up the entire marketing process is automated
and instant.
When you use autoresponders, your Internet business runs itself 24 hours
a day.
Launching an effective autoresponder campaign can mean the difference
between a
struggling business and a wildly successful one.
How can I make money with autoresponders?
Just about any online business can benefit by using autoresponders. In
fact, with a
properly arranged campaign, your as-yet-unfounded business can be built
around an
autoresponder program. All you need is a product and an effective series
of
autoresponder messages, and you can start carving your piece of the
Internet pie.
Your autoresponder is your golden goose: the marketing tool that will
sell your welldeveloped
product far more effectively than any other form of advertising. Few
sales
are made by impulse buyers, particularly on the internet. But if you are
able to get your
message out repeatedly to people who are already interested in what you
have to offer,
you will see an explosive sales response.
This book will give you all the information you need to begin profiting
with
autoresponders. You’ll learn how to choose a topic that works best for
you and your
situation; research your market and find or develop great content that
people want to

buy; start you own automated storefront web site; tailor your
autoresponder messages
for maximum effectiveness; and build a powerful opt-in autoresponder list
that will
make money even while you sleep.
Let’s start making autoresponder magic!

PICK A TOPIC
To make money with autoresponders, you need a product. Most of the time,
the
product you’re selling is information: an e-book, print book, e-course,
e-zine or
newsletter, CD, or downloadable audio program. Your topic must be
something that
appeals to a wide audience—you could have the world’s best book on
raising Amazon
boa constrictors at home, but the only people interested in it would be
people who
already own an Amazon boa constrictor, or have thought about buying one.
In this
case, your sales base would be limited (to put it nicely). On the other
hand, if your book
or product tells people how to make five hundred dollars a minute—well,
you might
have quite a few potential buyers.
Also, your topic must be an area in which you have personal interest or
expertise. If
you can put your passion into your marketing material, people will be
able to tell that
you believe in what you’re selling. This builds trust and sales.
In this chapter we’ll talk about how to choose a topic that covers both
these areas:
widespread appeal, and your personal interest or expertise to back it up.
Your personal interests and areas of expertise

People who like their jobs are happier. Their enthusiasm spills over into
their work, and
they often find themselves receiving promotions or raises and attracting
customers
without even trying.
If you’re comfortable talking about your product, and you are passionate
about the
subject, your confidence will permeate every area of your autoresponder
program. You
will receive unsolicited comments from buyers who are pleased with your
service. You’ll
be able to build consumer trust because people will know that you endorse
your
product 100 percent.
One aspect of developing your personal interest in a topic is to actually
use the
information you’re offering yourself. That way, when you discuss the
benefits of buying
your product, you’ll be able to get personal about the experience.
Another important part of choosing your topic is identifying your area of
expertise. This
doesn’t mean you have to be an “expert.” It just means that it will be
far easier for you
to sell a product you know a lot about—and far easier for buyers to part
with their hardearned
money when they know they are purchasing from a knowledgeable source.
Think you don’t have an area of expertise? You may know more than you
think you
know. The topics you’re familiar with don’t have to come from a job or
college courses.

Take the following quiz to help you determine your hidden interests and
expertise, or
develop and hone in on the areas you already know you’re interested in.
QUIZ: What Do You Know?
Answer the following questions as thoroughly as possible to discover the
topic best
suited to you that will help you succeed in your autoresponder campaign.
1. Who are you? This sounds too simple to be useful, but you’d be
surprised how
seeing your personal demographics laid out in black-and-white can provide
insight into
what topics are best for you. Write down the following information about
yourself:
• Your name, age, and gender
• Where you live: House or apartment? City or suburb? New or old
neighborhood? What area of the country?
• The rest: Blue collar or white collar? Religious or not? Any other
identifying
statistics you can think of?
2. What have you done? List every single job you’ve ever held. Leave some
space
between them, then go back and detail all of your job duties. Be
creative—give yourself
the best-sounding titles you can think of. For example: if you once
worked at a fast
food restaurant, you might have been a customer service specialist, a
food service
technician, or a sanitation facilitator. These might sound extreme or
over-the-top, but
no one will see them but you. This is just to help build your self-
confidence.
3. What else have you done? Brainstorm any hobbies you have been into,
groups
you’ve joined, topics you researched for school or work, or any subject
you might have
taken a personal interest in and acted on.
4. Where do you go? Are you more likely to spend time at the park or the
mall? Do
you travel a lot, or do you prefer to stick close to home? Where have you
gone on
vacations, and where would you like to go?
5. Who do you hang out with? Your choice of friends can tell you a lot
about you
and the way you relate to others. Are most of your friends the same
gender as you, or
opposite? Older, younger, or about the same age? Where do they live and
work? Think
about the activities you and your friends enjoy together. You can even
include online
friends – people you might have met in chat rooms, groups, or forums with
whom you
exchange regular correspondence. Any common interests you share with your
friends
can help point you toward a topic you’ll be comfortable promoting.
NOTE: Building Credibility—When What You Have Isn’t Enough
Most of the time when working with autoresponders, you won’t have to
worry about
credibility. Your well-developed product will speak for itself. However,
if you don’t have

background experience that relates to your chosen topic and you would
feel more
confident with credentials, there are several simple ways to position
yourself as an
expert in your field.
Testimonials. Testimonials are statements from customers about their
satisfaction
with your product. These can range from short blurbs to full-page
letters, and can be
used for a variety of purposes, including establishing credibility. A
full discussion on
getting and using testimonials can be found later in this book.
Articles. If you choose a topic that you’re interested in but haven’t had
much
experience working with, you will have to do some research. As you find
out more, you
can write short, informative articles on your subject and publish them on
the internet to
establish yourself as knowledgeable in your field. There are hundreds of
thousands of
web sites looking for content that will be happy to publish articles with
your byline and
a link to your web site. Look for sites relating to your topic, or try
these general article
submission sites to spread your name around the internet (no, really;
that’s a good
thing):
• iSnare.com : Maintains a database of over 200,000 free articles. Add
your own,
and get great content for your web site while you’re there.
• ArticleBeach : A search engine directory of articles. Submit your
article for
inclusion in their expert database.
• EzineArticles : Allows e-zine or e-mail list publishers to post
informative articles
free for use on other people’s sites or in their e-zine or newsletter.

• IdeaMarketers.com : Free articles and web content for web site owners.
Submit your article and showcase your work, and get more content for your
site.
• ArticleCity.com : Another database of articles for free use by the
online public.
Marketability: Will they buy?
We’ve mentioned that the topic you choose has to not only be of interest
to you, but
also have widespread appeal. This is the marketability factor. You will
have to be able
to make your product interesting and attractive to buyers. So you’ll need
a subject that
a broad audience can relate to.
How can you tell if your topic will interest enough buyers to make your
autoresponder
campaign successful? The following quiz will help you determine the
marketability factor
for your product.
QUIZ: The Marketability Factor
Answer the following questions as thoroughly as possible to help figure
out whether
your topic has mass-market appeal.

1. How often do you hear your topic mentioned in the news? If the news
media
considers your subject important enough to report on with regularity,
it’s probably
something quite a few people are interested in. Televisions, magazines
and newspapers
are looking for ratings, and they get them by drawing large audiences
with the
information they present. The broader the audience they feel can be
reached with a
topic, the more often they will seek to cover it.
2. How many products are available on the market relating to your topic?
Finding out you have a lot of competition is not necessarily a bad thing.
It simply means
there is a large enough consumer base to support products that deal with
the topic—
and that will include your product.
3. What is the approximate age range of people who would find your topic
interesting? The best topics have broad demographical appeal. If your
subject can
interest anyone from teens to retirees, you have a great shot at creating
and selling a
successful product.
4. How fast would you act on a great deal for a product relating to your
topic? How about your friends? Would you jump at a bargain if it related
to the
topic you’ve chosen? And how about the people you hang out with—your
easy-to-reach
target market? The sooner you can hook people into a sale during the
buying process,
the more likely your autoresponder campaign will be profitable.

5. What are the benefits of knowing more about your topic that customers
would gain by buying your product? People want to know they’re getting
what
they pay for. Your topic should be able to provide buyers with some
tangible knowledge
or skill they would not otherwise have if they hadn’t purchased your
product. Being able
to list the benefits of your product will also help in your marketing,
which will be
discussed further in this book.
The Marketability Factor Quiz: The Quickie Version
Ready? Answer yes or no:
1. Is your topic in the news a lot?
2. Do you have existing competition?
3. Does your topic appeal to several age groups?
4. Would you or your friends buy a bargain product related to your topic?
5. Does your topic have useful benefits?
If you answered “yes” to at least four of these, congratulations! Your
topic is
marketable! Proceed with confidence; you’re on the right track.

JUMPSTART YOUR TOPIC DECISION
Still have no clue where to start? Here’s a partial list of topics to
choose from that have
high marketability factors:
• Making money
• Investing money
• Saving money (on consumer purchases)
• Starting a business (online or offline)
• Running a profitable web site
• Dieting and weight loss
• Time management
• Relationships and dating
• Finding a dream job
• Working from home
RESEARCH YOUR MARKET
Now that you’ve chosen a topic, it’s time to research your market. If the
word
“research” makes you break out in a sweat and experience flashbacks to
all that time
you spent in high school poring over books, scribbling out notes and
wondering why
teachers delight in torturing their students, don’t worry—it’s easier
than you think.
There are no card catalogues involved in this type of research. In fact,
you might find it
fun!
The purpose of market research is an important one: you are going to
determine who
will buy your product, where they hang out both on and offline, and how
you can best
reach them through advertising your autoresponder program. The more you
can
pinpoint your target market, the better success (and profits) you will
see.
There are many methods of performing market research. We’ll cover the
most effective
ones here. All of the following examples are fast, easy, and best of
all…free. For best
results, use each one of them and arm yourself with as much information
as possible.
This way, when you launch your autoresponder campaign, your earnings will
truly be
automatic.

Searches: Google, e-Bay, Amazon
Internet searches are extremely effective in finding not only how popular
your topic is,
but how to set up your autoresponder for maximum results. A vast majority
of internet
users find what they’re looking for by searching, whether they use a
general web
search engine like Google or a site-specific engine to wade through
consumer megasites
like e-Bay and Amazon. A quick search on your topic will reveal how many
people
are interested, and what convinces them to check products out.
Google
Without a doubt, Google is the most popular internet search engine—so
much so, its
name has become a synonym for the act of running a web search (i.e., “I
couldn’t find
that site that posts the winning lottery numbers, so I just Googled it.”)
Many internet
marketers make increasing their site ranking—the “place in line” the site
appears in
Google results using their keywords—one of the key components of their
advertising
campaigns. Obtaining a top 10 Google rank (appearing on the first page of
search
results) is akin to winning an Olympic gold medal in the marketing world.
The key to advertising success on Google and other
sites: the right keywords

How can this help you with your market research? By studying the top
search results
for pages you find through keywords relating to your topic, you can find
out what these
sites are doing to achieve search engine success. The following steps
will help you run
an effective and informative Google search.
1. List keywords and keyword phrases relating to your topic. For example,
if your topic
is “working from home,” your list of keywords might be: work from home,
working from
home, work at home, telecommute, telecommuting, at home jobs.
2. Go to the Google home page and type in your first keyword or phrase,
then click on
“Google Search.”
NOTE: If you are not familiar with Google, clicking on “I’m Feeling
Lucky” will not
produce a list of web sites; it will take you directly to what Google has
determined the
most relevant site for your keyword. But if you’re in the mood for a
laugh, you might try
“I’m Feeling Lucky” just for kicks.
When you receive the search results, check out the pages that are
relevant to your
topic (search engines are by no means exact, and sometimes you will find
results that
don’t relate to your topic—or at least, not in the way you had in mind).
The best way to
do this is to right-click on the links you want to visit and choose “Open
in new window.”

This will keep the Google search results page open so you don’t have to
backtrack
through your browser to find it again.
3. Note the way the sites are laid out (is it appealing and easy to read,
or does it make
your eyes bleed?), what kind of text is on the front page (does it seem
informative, or
is it all hype? Are there a lot of spelling and grammar errors?), and
whether there is an
obvious available product. If there is a site counter, note how many
visitors the site has
received.
4. Repeat this process with the rest of your keywords. You will often
find the same sites
showing up in the top 10 for different, related searches. Pay special
attention to these;
they are the ones you may want to emulate when you create the web site
for your
autoresponder.
NOTE: If you run a Google search on your topic and find only two or three
related web
sites before the results turn up unrelated material, it may indicate
there is a limited
market for your topic. In this case you should either rewrite your
keywords and try
again, or consider choosing a different topic altogether.

eBay
It’s said you can buy anything on eBay, from cars and computers to
clothing formerly
worn by celebrities. This massive online consumer marketplace and auction
house is a
haven for buyers and sellers looking for great deals from the comfort of
their own
homes. Searching for products related to your topic on eBay can help you
home in on
your market. It will also help you determine how much buyers are willing
to pay for
products related to your subject.
Follow these steps to exploit eBay for information:
• Sign up for a free eBay account. This personalizes your experience and
allows
eBay to provide you with relevant information every time you visit.
• Go to the eBay home page and log in.
• Choose one of the categories on the left-hand side of the page that’s
relevant
to you topic and browse through the listings, or search for a specific
item or
topic using the search bar at the top of the page.
• Make note of the price ranges people are willing to pay for items or
products
related to your topic. This will give you a general idea of what to
charge for
yours. Also, note how many products are available related to your topic
in
comparison to other topics. This is not limited to books: you might find
CDs,
audio programs, or one of many forms your product can take.

Amazon
Amazon.com, the “other” internet consumer giant, is similar to e-Bay in
that you can
find just about anything you want to buy. Amazon’s biggest selection is
in media:
books, movies and music; but they also have an enormous inventory of
electronics,
toys, jewelry, clothing and accessories, and much more. Where e-Bay
concentrates on
selling used products through auctions and classifieds-style advertising,
Amazon carries
new products along with a healthy dose of independent sellers touting
used wares.
Your purpose in using Amazon for market research is twofold: you will
identify your
competition and find out how popular your topic is, and you will
familiarize yourself with
how Amazon works, as you will likely want to consider making your product
available
through Amazon. Here’s how to check it out:
• Sign up for an Amazon account, if you don’t already have one. Like
eBay,
Amazon will give you personalized recommendations based on your searching
and buying history, and keep you updated with the latest available
information
on your topic.
• Once you’ve signed up, go to the Amazon home page and log in (you may
be
automatically logged in; Amazon really likes keeping track of its
customers
and often will keep you perpetually signed on, even when you leave the
site…)

• Using the search bar at the top of the page, choose “Books” from the
dropdown list and type in your topic or keywords. The results you get
will be
both print books and e-books. Since Amazon deals primarily in new
product,
you will be able to view the retail price of competitive products.
• Make note of prices and the number of titles available relating to your
topic.
Also, you might want to consider checking out the Listmania sections on
the
product pages you view (you can find this by scrolling down on the page,
almost to the bottom). Listmania is an Amazon program that promotes
customer recommendations by allowing Amazon users to compile lists of
their
favorite books on Amazon. Checking out Listmania picks helps you
understand
what type of product your target market is interested in, and how much
they
are willing to pay for it.
• Once you find a product, if you scroll down past Listmania you will
find
sections on “similar items by category” and “similar items by subject.”
You can
browse through the available products related to your topic in this way
without going back to your search results page.
Groups and forums
The internet is a worldwide community connecting people with common
interests who
would otherwise never have had the opportunity to meet. There are groups
and forums
dedicated to just about any topic imaginable. For you, the main benefit
of finding a
group or forum related to your subject is a pre-assembled bunch of folks
you know will
be interested in what you have.
When dealing with groups and forums, the worst thing you can do is join
up and
immediately post a message asking people to buy your product. For
internet group
members, this is like having a salesperson show up uninvited at the front
door of their
house. At best your message will be ignored; at worst, you may find
yourself banned
from the group before you get started. When you find groups or forums
relating to your
topic, sign up and spend some time looking around, posting introductory
messages and
reading what the other members have to say. Reply to some posts and get
to know
some of them first. Then when you’re ready to start talking about your
product, you’ll
have a more receptive audience. During this time, do your research:
notice what the
group likes and dislikes, the things that interest them enough to spark
long discussions.
Pay attention to the general demographics of the group as well. What is
an “average
member” like? This will help you hone in further on your target market.
Here are some places to get started finding groups and forums:
• Yahoo! Groups : A directory of online groups and forums hosted by
Yahoo,
searchable by category or keyword. Yahoo! is one of the most popular
providers of free group sites—you might even consider starting your own
free
group so you can get to know your target market better.

• Google group search : The search engine giant maintains separate engine
listings for web sites, images, and groups. Just plug in your topic or
keywords
to find groups all over the internet related to your subject. You can
also create
your own free groups through Google.
• MSN Groups : Another online community of groups and forums, with a
handy
by-subject index and a search box. MSN has free group and chat room
creation as well.
• Delphi Forums : A directory of internet forums, also searchable by
keyword or
topic and allowing free creation of your own forum for discussion.
Survey Says? Conducting marketing surveys
Marketing surveys are invaluable tools for discovering precise, targeted
information
about your intended audience. This method is so important, there are
several
companies that have made a business of providing marketing surveys to
other
businesses for a fee. The good news is, you can perform marketing surveys
yourself
without paying a dime and still get great results.
Ideally, you would institute a marketing survey after you’ve built an
opt-in list (covered
in a later chapter). But you can start mining your market for information
even before

you have your product ready. Groups and forums are good places to start;
or you can
set up a free mini-site just for your survey. You can even enlist friends
and family to
help you out by filling out surveys.
Constructing Your Survey
Have you ever received an offer for an exciting free gift provided you
fill out a survey—
only to discover the questions you had to answer required pages of
information and
would take up more of your time than you were willing to invest for
whatever incentive
was offered? This is a prime example of an ineffective marketing survey.
You don’t
want to lose consumer interest before they get to the good part: your
product.
The principle of KISS (Keep It Simple, Stupid) should apply liberally to
marketing
surveys. The easier you make it for people to fill out your survey, the
more likely they
will be to respond. Try to keep it to 20 questions or less, including
demographic
information (age, gender and location—do not ask for names, as most
people prefer to
remain anonymous when filling out surveys). Also, make as many as you can
yes/no or
multiple choice answers, and remember to include space for additional
comments.

A well-designed survey will impress your customers – and that means more
sales
One great way to get survey responses is to offer a free incentive upon
completion.
This can be an e-book, a mini-course, or even the full version of your
product when it is
released (if you choose to give away free product, be sure to state only
a limited
number of respondents will receive the free gift. This also creates
urgency and helps to
increase response). A full discussion on free incentives can be found
further in this
book.
Setting Up Your Survey
There are many ways to go about setting up your marketing survey. One is
to compose
an e-mail and ask people to hit “Reply” and fill in the answers. This
method is easier for
you to set up, but some people would not respond simply because they do
not know

how to add text to a reply. Also, because of differences in browsers and
e-mail
programs, some of your responses may be choppy and difficult to
interpret.
Another method is to set up a web-based form that sends responses to your
inbox.
Most of these are simple and free to set up; when you send out your
survey request,
you would only have to include a link to your form in the e-mail. Here
are some places
you can set up a free web-based form for your survey:
• Survey Console : A thirty-day free trial allowing you to test 400+
survey
templates for your web site. NOTE: Thirty days should be plenty of time
for
you to conduct market research, so you won’t have to pay for the service.
• SurveyShare.com : By signing up for a free membership, you will receive
free
survey creation software and access to survey templates online.
• BlueSQL.com : Free web-based survey creation service that allows you to
include dropdown lists, radio buttons, comment boxes and more. You can
check your survey results online and have individual results sent
directly to
participants.
When e-mailing links to your survey, make sure your subject line is
compelling and tothe-
point, and the text is short and direct—particularly if you’re posting to
a group or
sending a request to people who have not asked to take your survey.
Following is a
sample of what your survey invitation might look like:

SUBJECT: You are a few clicks away from a free [incentive] on [TOPIC]
Have you ever wondered how to [compelling question on your TOPIC]? We are
developing an exciting new [book, e-course, CD] on how to do just that—
and we
need your input. And just for taking a few moments to answer [number]
simple
questions, we will give you a free [incentive] for your time!
Click here to take the survey and claim your free gift: [link to your
survey]
NOTE: Do not use ALL CAPS in the subject line or body of your e-mail.
Many spam
filters discard messages that use excessive capital letters, and your
message will be lost
before your target has the chance to think about it.
Posting surveys on your web site is a useful tool even beyond the
marketing phase. The
more interactive your web site is, the more likely people will return to
visit again. You
can find more information on getting repeat traffic for your web site in
the chapter
entitled “Drive Traffic to Your Web Site.”

Here is an example of a marketing survey using simple questions and
multiple choice
answers:
SAMPLE MARKETING SURVEY
Age Range: ___Under 18 ___18-25 ___26-35 ___36-45 ___46-64 ___65+
Gender (optional):* ___M ___F *Note: Always make gender selection
optional. Most
people will fill in the answer anyway if you don’t ask for a name.
Location (State, or country if outside U.S.): ___________________________
How often do you purchase products online? ___Frequently ___Sometimes
___Rarely
___Never
How often do you purchase products relating to [TOPIC]? ___Frequently
___Sometimes ___Rarely ___Never
Do you currently own any products relating to [TOPIC]? ___Yes ___No
Would you be interested in [brief description of your product]? ___Yes
___No
If yes, how much would you pay for [PRODUCT]? (Set ranges around your
desired
price)
Would you purchase [PRODUCT] if it was on sale? ___Yes ___No
Where would you be most likely to purchase [PRODUCT] from? ___Independent
web
site ___Amazon ___e-Bay ___Physical location ___Other
Is there anything else you think we should
know?__________________________

Would you like to join our list for announcement, product updates and
helpful
information? ___Yes ___No
Thank you for participating in our survey! [Reply or click here] to claim
your free gift!
31
EZ NetProfits presents - Em@il Marketing for NEWBIES
CREATE CONTENT
Your content is your product: your book, e-book, e-course, CD or
downloadable audio
program. This is the information people will pay you to receive. You must
offer high
quality information on your topic that would be otherwise unavailable
without
purchasing your product or a similar competitive product.
There are two ways to get content: create it yourself, or become a member
of an
affiliate program. Each method has its advantages and disadvantages.
Review them,
and choose which is right for you.
Original content
If you are very knowledgeable about your topic, or plan to be, you may
want to
consider creating original content by writing your own e-book or e-
course. The main
advantage to creating your own content is the competitive edge you will
gain. With
affiliate programs, there are several people selling the same product.
However, if you
write the book or program yourself, you have a unique take on your topic
not available
anywhere else.
Another benefit to creating your own content is the ability to institute
an affiliate or
reseller program. This means recruiting other online marketers to sell
your product for

you, and you receive either a percentage of profits (with affiliate
programs) or a flat fee
for the rights to sell your product (with reseller programs). These types
of programs are
discussed in greater detail in the following section.
The downside to original content is the time investment you must make. If
you do not
have extensive or specialized knowledge in your chosen topic, you may
want to enroll in
an affiliate program, as the results can be just as effective and
profitable in either case
—as long as you know which areas to focus on.
These days it’s easier than ever to create your own e-book. Many new
computers come
with desktop publishing software that allows you to format, add graphics
and embed
links easily with no programming knowledge. You can also find free or
low-cost
software for creating e-books, including cover creation, which is an
integral part of your
e-book as it will be the first thing buyers see when considering your
product. Check out
these e-book creation programs:
Easy Ebook Creator, $19.97, is a full-featured, easy-to-use program that
comes
with full resale rights. This means you can not only create your own
book, you can also
offer the Easy Ebook Creator to make an even greater profit.
Ebook Compiler, $29.95 for unlimited commercial e-books and free for
personal
use, is another simple program to create full-featured, attractive e-
books.

Create your e-book for free: If you can write and format your book using
your
computer’s word processing software exactly the way you want it to appear
on-screen,
you can simply convert the file to PDF (Portable Document File) format,
the most
popular e-book format, viewed using the free Adobe Acrobat reader. You
don’t have to
own the full version Adobe Acrobat software to convert your file to
readable format.
There are several web sites offering free PDF conversion. A few of them
are:
PDF Online Pdf995
Primo PDF CutePDF
PDF4Free Click to Convert
NOTE: Another exciting benefit to creating your own content is this: you
get to attach
the title of “author” to your name! If you’ve always wanted to write a
book, this method
may be just the opportunity you’ve been looking for.
Creating original e-course content: An e-course is simply an e-book
broken into timed
installments, providing the same information in a manner that allows the
buyer to
digest one portion before taking on the next. E-courses can be enhanced
with selfstudy
questions and interactive elements; by providing consumers with more, you
can
charge more and still have satisfied customers.
Setting up an e-course for distribution is even easier than preparing an
e-book: simply
determine how many parts your course will be in, break the information
into segments
and put them into your autoresponder program. With an e-course, you will
have two

separate autoresponder series: one containing your marketing message and
“teaser”
information, and the other containing your actual product.
In the next section, you will learn exactly how to set up your
autoresponder program
for the best marketing results.
Affiliate programs
When it comes to making profits with autoresponder programs, most people
choose to
become an affiliate or reseller for an existing product. The benefit to
this method is
apparent: your content is already created for you, and all you have to do
is sell it.
Sounds easy, right? It is easy, but there are some things you have to
know before
entering one of these programs in order to be successful.
First, let’s define the difference between affiliate and reseller
programs:
Affiliate programs: Many internet programs on a wide range of topics use
affiliates to
boost their sales. It’s free to join an affiliate program, but you keep
only a percentage
of the profit you make (albeit a high percentage); the rest goes to the
parent company.
Additionally, most affiliate programs offer bonuses in the form of money
or “rank” when
you sign up affiliates beneath you. The higher up in rank you move in an
affiliate
program, the more exposure your affiliate site gets. Affiliate programs
set up everything
for you, providing a web site with a distinct URL. Unfortunately, the URL
only differs

from other affiliate members by a few characters, so it’s easy for buyers
to arrive at a
mirror site run by another affiliate. This problem can be minimized or
eliminated by
using NameStick, a URL streamlining service discussed later in this
chapter.
Reseller programs: In reseller programs, you will pay a one-time fee to
purchase the
program and all selling rights for it. This means you can then resell the
program and
keep 100 percent of the profits. The main difference between this and
affiliate
programs is the rate of profit and initial investment. Affiliate programs
require no
upfront investment, but take longer to reach the profit levels gained by
retaining the full
price of the program. With effective autoresponder marketing, you can
quickly earn
back the investment made in reseller rights.
What you need to know to profit from affiliate and reseller programs
The main thing to remember is this: hundreds of other people are selling
the exact
same product as you. One of the most important things you must do with
affiliate and
reseller programs is to keep an eye on your competition and try to make
your product
more attractive than theirs. There are several factors to consider in
this process:
• Price. This one is obvious. You may not have much leeway in setting
prices
with affiliate programs, but with reseller programs you can check out how
much others are charging for the same product, and set your price a bit
lower.
This means lower net profit per unit sold, but your higher sales volume
will

more than make up for it. Internet shoppers love to compare prices, and
if
yours is the lowest they will buy from you.
• Marketing message. Make your autoresponder series more convincing than
the competition, and more people will follow your links and buy your
product.
Further in this book we’ll discuss crafting powerful autoresponder
messages
that get results. You will also find information on setting up your web
site to
draw customers in and stand out from the competition.
• Bonuses. Everyone loves to get something for free. You can give away
free
e-books, mini-courses based on the material contained in your product, or
free
newsletter subscriptions (as long as you make the content of your
newsletter
informative and worthwhile) that would be otherwise unavailable to the
buyer
should they purchase your program from another seller.
With affiliate and reseller programs, you already have a fully developed
product people
want to buy. This leaves you free to concentrate on your marketing
effort. If you put all
the proper components in place and invest extra time in developing your
autoresponder
message, you will be able to automate your profits and keep your money
machine
going with little effort or maintenance.
Get Started

A simple Google search on your topic (search for ‘[topic] affiliate
program’ or ‘[topic]
reseller program’) will turn up plenty of options for you to choose from.
Also, following
are a few of the many directories of affiliate and reseller programs,
searchable and
grouped by topic, that will help you on your way to profiting from
autoresponders.
Affiliate and reseller program directories
• Affiliate Match : A comprehensive directory of over 2,000 affiliate
programs on
various topics. The site also provides information on making the most of
affiliate programs.
• AssociatePrograms.com : Another comprehensive directory with over 8,000
programs, also containing lots of information on making affiliate
programs
work for you.
• Affiliate Programs Directory : Over 40 topics listing thousands of
affiliate
programs. This site is updated frequently to provide the latest and
hottest in
affiliate programs.
• 2-Tier : Over 2,000 affiliate programs, searchable and grouped by
category.
• Affiliate Program Directory & Network Reviews : This site lists and
reviews
affiliate programs, and also hosts a forum for affiliate program
discussion.
• Affiliate Hangout : Affiliate program directory and a link exchange
program to
help increase web traffic to your affiliate sites.

• SponsorDirectory.com : Searchable and topic-grouped affiliate directory
with
over 6,000 programs listed, and an extensive affiliate program resource
section.
• PayMeUp.com : This site lists 200 affiliate and reseller programs, but
is
selective in its listings and promotes only the highest paying and most
effective programs.
• earnFind.com : Provides a vast directory of affiliate programs, rates
the top
paying programs, and gives information on the most popular software
providers for starting your own affiliate program.
• ClicksLink : Over 3,000 listed affiliate programs, with sections
dedicated to new
programs and top programs.
Remember, the key to succeeding with affiliate and reseller programs is
creating a
phenomenal autoresponder series that grabs subscribers and takes them
step by step
from interest to sale. We will now explore exactly how to create those
enticing
messages and start your autoresponder profits rolling in.

CRAFT YOUR AUTORESPONDER MESSAGES
Creating a great autoresponder message series is the key to making
serious money on
the internet. Studies have proven that most consumers buy only after
repeated
exposure to a product. Having an autoresponder system is the hassle-free,
automated
way to put your product in front of interested buyers enough times to
move them from
consideration to purchase.
An approximate breakdown of the percentage of people who buy according to
product
exposure is:
• 16 percent after one or two messages
• 34 percent after three or four messages
• 34 percent after five or six messages
• 16 percent after seven or more messages (and the passage of a
considerable
amount of time for deliberation)
This means the largest percent of your target market will buy after
receiving three to
six messages about your product. To build an effective autoresponder
campaign, you
should prepare eight to ten messages to load into your program. Each
message should
build on the previous one, and make your product more enticing to buyers.
There are
several methods you can use to increase interest through autoresponder
messages. You

will find a complete sample of an effective autoresponder series in the
index of this
book.
Once you have your autoresponder messages set up, you will need to
determine the
timing. You can send one a day, three at one-day intervals with weekly
follow-ups; one
a week (this is recommended for paid autoresponder e-courses), or any
interval you
would like.
Following are concrete tips on creating autoresponder messages that sell
your product
for you. You’ll learn what to say, how to say it, how to format it, and
how to avoid
having your messages sent straight to the spam folder unread.
Never spam – it’s a one-way ticket to marketing oblivion.

Components of a typical autoresponder message
So how, exactly, do you go about composing an autoresponder message?
Here’s a
breakdown of what your messages should contain. NOTE: These guidelines
are just
that: guidelines. There is no concrete method and you may feel free to
use your own
creativity. This will simply give you a framework to build your messages
on.
• Subject line. The subject line is the first thing people will see when
they
receive your message. Therefore, it must be compelling enough to keep
them
from deleting the message unread. Which of the following e-mail subjects
would you be more likely to click on: “Make a MILLION DOLLARS Practically
Overnight!” or “Here is your free Report #1 on boosting your web site
profits
through the roof”? You may have jumped at the first one, but think about
it:
to most internet users, the first is obviously spam and would be deleted
without a second thought. The second subject line implies that not only
have
you requested the information (and everyone receiving your autoresponder
messages will have requested the information; see the section on opt-in
lists),
but you are receiving something of value for nothing. Be understated, but
as
specific as possible with your subject line to ensure your message is
opened.
• Compelling opening sentence. Let’s say you clicked on the second
subject
line in the preceding example. You now have the message open, and the
first
line is this: “Buckets of money will pour on you. Buy My program Now, for

only $495. It’s easey!” Will you read further? Chances are, you’re
already
looking for the delete button. This opening is long on hype and short on
promise—not to mention riddled with spelling and grammar mistakes. But
what if the first sentence reads: “You are about to learn the secrets
successful
web marketers use to make a killing on the internet.” Will you continue?
Probably. There is no outright pressure to buy anything; you are being
given
something for free that will benefit you. So far, it costs nothing but a
few
minutes of your time.
• Disclaimer. This should not be lengthy. Immediately following your
compelling opening sentence, remind people they are receiving your
message
because they asked to be on your list. It will keep them from clicking
the
“spam” button if they decide they aren’t interested in your product, and
keep
your autoresponder and web site off internet blacklists.
• Introductory paragraph. Explain in a concise paragraph exactly what
your
product will do for the buyer. Avoid using ALL CAPS or excessive
punctuation!!! This looks amateurish and will almost certainly get your
message deleted.
• Subheads and further information. Write compelling subheads, set on
separate lines within your message, that describe certain benefits or
sections
of your program, then follow up with a short paragraph of explanation.
For
example, using the fictional internet marketing program we began
discussing,
your first subhead might state: “Millions of people do business on the
internet.
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Are you reaching them with your web site?” Tease the contents of your
product, but do not give away too much information (otherwise, why would
anyone want to buy?).
• A call to action. After several subheads and short paragraphs of
information,
reveal your product. State what it is (an e-book, e-course or audio CD or
download); where customers can get it (your web site, Amazon, e-Bay); and
how much it costs. NOTE: To make your price impressive, state the retail
value of your product (many affiliate and reseller programs have this in
place
already), and then reveal your price as a deep discount. When setting
your
price, aim for the high side at first and be willing to lower it in later
follow-up
messages—this will give people an even stronger incentive to buy after
message 3 or 4. For example, your call to action in your first message
might
read: “This amazing e-book revealing internet marketing secrets to
jumpstart
your web site’s sales is valued at $395. Through our program, you can
order
“Huge Web Site Profits” for just $49.95.”
• Reminder of follow-up messages. Let your subscribers know the next
time you will contact them, which will be the time interval you’ve set
for your
autoresponder distribution—tomorrow, in a few days, next week. Be sure to
include a teaser of what will be revealed in the next message.
• Unsubscribe link. This is critical to a successful autoresponder
campaign.
You must give subscribers the option to discontinue receiving messages
from
you, or you will be labeled as spam. Most autoresponder services will
provide
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you with an automatic unsubscribe list for all your autoresponder series.
All
you have to do is make sure to include the link in your message.
Making your message irresistible
With the inundation of available products and information on the market
today, you will
have approximately three seconds—yes, three seconds—to hook a buyer’s
interest and
keep him or her reading. Fortunately, there are ways to breach this
barrier and keep
the consumer riveted to your message.
• Passion. Remember when you were choosing the topic for your product?
Personal interest was a key element in that decision-making product. Now
that you have a topic you believe in, let that passion show in your
autoresponder messages. Mention those aspects of your product you find
particularly fascinating and give them your personal endorsement.
• Write casual. Make your message read the way a conversation in a
restaurant would sound. Big words might impress some people, but most of
them just want to know what you have to say—and they aren’t going to rush
to the dictionary in the middle of reading your message to find out what
you’re talking about. Use short sentences and keep it straightforward and
direct. Don’t be afraid to use contractions instead of the more proper
two
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word phrases. Do, however, make sure your spelling and grammar is
correct.
You want to seem friendly, not sloppy.
• Be personal. You are writing a message that will be read by thousands
of
people, one at a time. Each person who opens your message is an
individual,
and will be far more at ease if you address them as a person rather than
a
piece of the collective public. Use the word “you” as often as possible,
and
limit the use of “I.” You don’t want to tell them why you’re so great.
You want
them to know how purchasing your product will benefit them, and why they
should part with their hard-earned money to hear what you have to say.
• Eliminate extra words. As previously mentioned, keep your message
simple
and clear. If you have an “effective web site marketing technique,” don’t
say
it’s a “wonderfully amazing, mind-blowing web site marketing extravaganza
method.” No one wants to try and cut through all the fluff and hype to
try and
decode your message. It’s also annoying.
• Use decisive language. Try to use action verbs whenever possible—this
means replacing as many instances of “are,” “is,” “was,” and “were” in
your
message with stronger wording. For example: instead of writing “If your
web
site has been languishing with low sales, this program might be able to
help
your business grow,” say: “Your web site sales will increase dramatically
with
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this program.” Write your messages with the confidence that your product
is
worth paying for, and your subscribers will be more comfortable buying.
• Give reasons and incentives. Don’t be afraid to repeat the benefits of
your
product throughout your message. Just as repetitive contact is effective
in
converting prospects to buyers, repetitive reminders of benefits—without
bludgeoning people over the head with them—can reinforce everything they
stand to gain from a purchase. Also, reveal some of the information in
your
product within your marketing message without giving everything away, and
then state that even more exciting information can be found when you
purchase a product.
Testimonials: A marketer’s best friend
Testimonials are a great way to build consumer confidence in your
product. Hearing
from other people who have purchased the product and are satisfied with
the results
goes a long way toward making sales. Testimonials can range from short
blurbs (a
sentence or two, or a paragraph) to letter-length endorsements. The
blurbs are great
for interspersing with the text of your autoresponder messages; longer
testimonials are
excellent for posting on your web site.
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How do you get testimonials? Once you start selling your product, you
will likely receive
unsolicited notes from buyers who are pleased with their purchases. But
at the outset
of your campaign, before you have actually began selling anything, there
are several
ways to get testimonials:
• Friends and family. Ask friends and family to review your product and
write
a few sentences describing what they like about it and why they would
recommend it to others. This may seem like cheating, but no one has to
know
you’re acquainted with your testimonial writers—and besides, if they
actually
like the product, there is nothing dishonest about it.
• Colleagues and experts in your field. If you work or have worked in a
field relating to your topic, ask your coworkers (or former coworkers) to
write
up a testimonial blurb for you. If you don’t work in a related field,
look up
people who do online (groups or forums are good places to start) and e-
mail
them to ask if they would mind reviewing your product in exchange for a
free
copy. Most reviewers work on a free-product basis and will be happy to do
so.
• Other affiliate members and resellers. Think all people trying to sell
the
same product as you are bitter enemies? Think again! Many internet
marketers working with affiliate and reseller programs are happy to help
other
entrepreneurs, because believe it or not, there is plenty of market to go
around. Of course, they will expect the same courtesy from you. Since
they
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are already familiar with the product, they will have no trouble coming
up with
a testimonial for you.
NOTE: Always make sure you have the permission of the person who wrote
the
testimonial to use their name and words in your marketing materials. Get
it in writing or
by e-mail, even from friends and family. Make that especially from
friends and family—
you never know when a disagreement will result in a rescinding of an
offer to help. If
you get permission via e-mail, simply end your disclaimer message (I
hereby give [your
name] permission to use my name and remarks for marketing purposed,
signed X) with
a line that states: Typing my initials here constitutes my official
signature___. Then just
ask them to reply to the message, add their full name and initials, and
hit send. Most
people will be willing to do this.
Spam-Me-Not: Avoiding too much hype
Keep in mind when constructing your messages and building your subscriber
list that
there are two types of marketing: “cold selling,” or unsolicited e-mail;
and opt-in selling.
It is highly recommended that you do not engage in cold selling. This is
considered spam. If enough people report your address as spam, you will
be banned
from ISPs and search engines. The occasional sale you see from cold
selling will not be
enough to compensate for your being blacklisted on the internet.
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On the other hand, building an opt-in list is a perfectly acceptable and
highly successful
method that will keep you from being labeled bad business. With an opt-in
list, people
ask to be added to your subscriber database because they’re interested in
your topic.
Opt-in subscribers should always be given the option to opt out…but you
would be
surprised how many people don’t bother clicking the unsubscribe link, and
eventually
make their way to your site to investigate your product further.
When preparing your autoresponder messages, it is imperative to strike a
balance
between excitement and hype about your product. You must avoid wording
your
messages so that they look, feel and smell like spam, even if they have
been requested.
This means following the rules of creating direct and simple messages as
described
above (no writing in ALL CAPS, or putting seven exclamation points at the
end of every
paragraph). There are also a few other deadly spam sins to avoid:
• Do not write your message in 18-point Impact Red or other “flashy”
font styles and sizes. This does not draw attention to your product; it
draws
attention to your inexperience. It’s perfectly acceptable to use color in
your
autoresponder messages, and in fact may help to strengthen that
threesecond
lead time by pulling attention to those compelling subheads you wrote
(you did write compelling subheads, didn’t you?). But for the most part,
keep
your entire message in the same font and type size, using emphasis like
color,
bold and italics sparingly for effect.
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• Do not stuff your messages with “cool” graphics, animated smileys, or a
dreaded Flash presentation. This slows down load time considerably, and
many people won’t wait for your incredible pictures to appear on the
screen.
• Do not use chat language, or “leet,” in the text of your message. Even
to
people who know what LOL, IMHO, IOW and ROFLMAO* stand for, this is not
professional and does not score you any “friendly” points. And if your
subscribers don’t know what these abbreviations stand for, they will be
quick
to dismiss you as inept. (*In case you don’t know yourself: LOL=laughing
out
loud or laughing on line; IMHO=in my humble opinion; IOW=in other words;
and ROFLMAO=roll on floor laughing my a** off.)
• Do remind people that 1. they are receiving your message because they
requested more information (or a friend suggested they would like to
receive
the information; see the following section on name squeezing for further
details), and 2. they can opt out of further messages using a link you
have
provided at the end of the message.
Spam filters: Is your message zap-proof?
Just about every e-mail program has built-in spam filters that route
unwanted messages
to a separate folder, often called a “bulk” folder, whose contents are
routinely deleted
by either the program or the owner of the account. Following the
suggestions above for
avoiding spam-type messages will go a long way toward ensuring your
autoresponders
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don’t get diverted to an early grave. Here are more tips on beating spam
filters and
verification programs:
• Subject line don’ts: Never begin your subject line with ADV: or include
the
word “advertisement.” Do not state “this e-mail sent in compliance with…”
And never use the word “free” in the subject line—especially in all caps.
• In fact, never use the word FREE (in all caps) anywhere in the message.
If
possible, avoid using all caps altogether.
• From address: When you set up your web site and associated e-mail
accounts,
do not name any account sales@yourdomainname.com – this guarantees you
an automatic trip to the bulk folder.
• Within the message: Never say “for free?” or “for free!” or use the
words
“extra income” in the body of your message. Recently, many internet
marketers attempting to bypass spam filters have begun breaking up the
word
“free” anywhere it appears in their sales copy: f-ree or fr.ee are the
most
commonly used methods.
Keep your messages out of spam oblivion by adhering to these guidelines,
and you will
see your sales and response rates climb.
Formatting your autoresponder messages
If you use the internet regularly, you have probably received at least a
few e-mails that
look something like this:
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Dear Friend,
Congratulations! You have been selected
>>to receive a free
>>>laptop,
>during our promotional giveaway here at
>XYX Company…
This is either the result of multiple forwarding, or poor formatting on
the part of the
sender. Not many people would try to interpret this kind of mess if it
was sent to them
by a stranger, even if the information was requested. How can you avoid
giving your
autoresponder messages that choppy, I-can’t-use-a-computer feel?
First, you should understand why this occurs. Every e-mail program is
different,
allowing different line lengths for their viewing windows. If your e-mail
program allows
75 characters per line, it may look fine on your screen—but when you send
it to
someone whose program allows only 70 characters per line, those last five
characters
get moved to the next line and break up your message with those pesky >
signs.
Another potential problem is the font you choose. Fonts like Courier New
are fixedwidth:
every character takes up the same amount of space. But fonts like Times
New
Roman (the default font for most word processing programs) and Arial have
varying
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width according to the character: an “i” takes up less space than a “w”
and so forth.
This variance in space creates the same broken effect as the line length
problem.
Keep your messages in a fixed-width font (10-point size is best in nearly
every case)
and make sure each line is 60 to 65 characters long. When you reach the
limit, use a
hard return to start the next line rather than allowing your word
processing program
to wrap the text. If you’re using Microsoft Word to compose your
messages, there is a
counter at the bottom of the window that tells you what line and
character number
you’re on as you type (this reads Ln ## Col ##) which you can use to
ensure you’re
staying at 65 or less. You can also create a guide at the top of the page
you’re working
on (you will delete the guide after you finish your message) that will
allow you to
determine your line length at a glance. Your guide should look like this:
---------1---------2---------3---------4---------5---------6-----
Another way to avoid sending garbled messages is to save them in a
universal format.
Many people mistakenly believe ASCII works on all computers, but this is
not the case.
You should save (and copy and paste) your messages in either Plain Text
(this is almost
always in Courier New font) or Rich Text format (the format every word
processing
program can open, which allows you to preserve color, bold and italicized
text). You will
find these file formats listed in the Save As dropdown box on your Save
window.
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Get Started
There are several autoresponder programs available for internet
marketers, all with
different features and pricing plans. One great program is Automatic-
Responder
www.Automatic-Responder.com , which allows you to create unlimited
autoresponder
series and messages, and provides a multitude of easy-to-use tools like
web forms for
fast sign-up. They also offer a free 30-day trial to test drive their
services.
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SET UP YOUR SITE
Now that you have your topic, you’ve researched your market, and you have
composed
a fabulous series of autoresponder messages, you’re ready to put together
the other
crucial component of your successful autoresponder campaign: your web
site.
Your web site will serve double duty as a sign-up point for opt-in
subscribers and a
sales point for subscribers who have decided to buy. There are several
things you must
consider when setting up your web site.
Name your domain
What’s in a name? Your domain name, technically, is the words in the
middle of the
string of characters you type into a web browser, generally preceded by
www and
followed by .com or another extension, that loads your web site onto your
computer.
Choosing a domain name is one of the most important steps in setting up
your site.
Try to choose a domain name that is easy to remember and spell (for
example,
www.topmarketing.com rather than www.supersalesextravaganza.com). You
should
avoid odd or alternate spelling (www.craZmonee.com) and use as few
underscores,
dashes and special characters as possible. People will be more likely to
visit your site if
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they are able to instantly memorize your web address and don’t have to
bother using a
search engine or backtracking through several previously visited sites to
find yours.
There are literally hundreds of millions of web sites available on the
internet. This
means many domain names are already taken. When deciding on your domain
name,
come up with a list of your three or four top choices and then search for
availability at a
site like Checkdomain.com or Register.com. If all of your names are taken
in the .com
domain, look for a .net, .org, .cc or .info domain instead.
NOTE: If your product is an affiliate program, you will probably have a
domain name
assigned to you by the parent company. In this case, you should sign up
for a free
NameStick account (as discussed further in this chapter).
Web hosting: free or fee?
Why should you pay for a web site when you can get one for free? There
are several
advantages and disadvantages to consider when choosing between free and
fee hosting
companies for your web site:
• Will you have your own domain name? With free web sites, domain
names are nearly always structured this way:
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www.hostcompany.com/yoursitename. This makes your URL difficult to
remember, and you may lose sales as a result.
• Will your web site allow high traffic volume? Free sites have bandwidth
restrictions. This means that after a certain amount of people in a given
day
visit your site, the page will no longer load and potential customers
will
receive a message such as “This web site has exceeded its bandwidth
limit.
Please try again tomorrow.” Some free sites provide sufficient bandwidth,
especially if your site is light on graphics…but many do not.
• Will your web site be online at all times? Some servers are better than
others. With a free site, you run the risk of downed servers showing
visitors
the dreaded “Error 404: Page Not Found” message when they click over to
your site. Most paid sites have precautions to deal with server failure.
• Will you have to become a computer programmer? Before signing up
for any web site service, find out whether they have templates and easy-
touse
site building tools—or whether you have to create your pages in HTML
code. If you plan to use a program like Dreamweaver or FrontPage to
create
your site, this won’t matter. But if you’re not, and you don’t know HTML,
you
need to make sure you will be able to put things on your web pages with
relative ease.
• Will your visitors mind outside advertising and/or popup ads?
Probably. Most free sites use outside advertising on all their pages—this
is
how they make money. Banner ads are usually acceptable, but if you have a
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page with three or four popups that spring out at unsuspecting visitors,
they’ll
be quick to leave and never come back. Find out what type of advertising
the
hosting company uses before signing up for a free program.
This is not to say you absolutely should not go with a free site.
Particularly when you’re
first starting out, a free site may be just what you need, and you can
always upgrade to
a paid site. For that reason, you should look into a web hosting company
that offers
both free and paid sites (or just start out with a paid site).
Get Started
Check out these web site providers:
FREE
• Bravenet.com : Free web hosting with decent bandwidth and storage, plus
loads of free features. Also offers paid sites with free domain names and
more
storage and bandwidth. HTML-free.
• Tripod : A free web site host including blog and photo album. Service
run by
Lycos, one of the major search engines. HTML-free site building.
• Yahoo! Geocities : Similar to Bravenet; offers free and paid hosting
packages,
tons of tools, and no HTML required.
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PAID
• Host4Profit
I signed up for a web site. Now what?
What are the components of a successful autoresponder-driven web site?
Following is a
guide for creating an integrated web site that is fully functional, easy
to use, and most
important: sells your product.
• The Landing Page. This is the “front page” of your web site; the one
visitors
surfing the internet will open when they click on your link in a search
engine.
Basically, it will take the form of a sales letter. The main purpose of
the
landing page is to get subscribers for your opt-in list—focus more on
what
visitors can get for free, rather than what they can buy. The buying
persuasion belongs in your autoresponder series.
• The Product Page. This is the page you will link to from within your
autoresponder messages, from which people will actually purchase your
product through a shopping cart system or PayPal link. Depending on the
type
of web site host you choose, you may have a shopping cart system
integrated
into the page. The product page can contain testimonials, cover graphics,
and/or “teasers” about the benefits of purchasing your product.
• The Resource Page. By creating a page where visitors can find useful,
free,
and frequently updated information, you will increase repeat traffic and
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inbound links (this is when other people visit your site and decide it’s
so cool,
they have to put a link up to it from theirs. Inbound links are a
powerful way
to increase your search engine ranking). This is the place to provide any
articles written by you or other experts (with their permission, of
course)
relating to your topic.
• On every page. Be sure to place an opt-in subscription box or e-mail
address
link to your autoresponder on every page of your web site, in a prominent
position. Also, provide a link to your product page from the other pages.
Be
consistent, honest, and direct with all your web site content.
Mystified? Visit these examples of successful autoresponder web sites to
get an idea of
how your site should look:
• Instant Internet Profits : One of internet marketing giant Yanik
Silver’s many
successful autoresponder-based programs.
• BizPromo : An example of a free e-book giveaway plus the use of an
autoresponder to deliver a regular newsletter.
• Magnet4web : Advertising a free seven-part video course on internet
marketing, delivered by autoresponder.
• The One-Minute Millionaire : Great example of using limited-time offers
to
spark people into taking action (there’s a countdown timer right on the
web
site!) with “free special report” autoresponders.
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Accounts to think about: PayPal, ClickBank, NameStick
There are several programs that will benefit you as an internet marketer.
Here are the
top three programs you should consider signing up with before you launch
your
autoresponder campaign:
PayPal
How will your customers pay for your product? If you’ve ever done online
shopping, you
know most web sites with something to sell will accept credit cards, and
you’ve
probably heard of PayPal: it’s the largest online worldwide money
transfer service in
existence. PayPal accounts are free to set up, and you can start
accepting money right
away from customers. You can have PayPal issue you a check, or get the
funds
deposited directly into your checking account.
PayPal merchant accounts allow you to accept credit card payments from
your web site.
You pay a percentage of each transaction, from 1.9 to 2.9 percent, and
your customers
pay nothing extra. You can adjust the price of your product to cover
these fees, and a
PayPal account is far easier to set up than other shopping cart systems.
ClickBank
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ClickBank is an internet marketing service that allows you to sell your
product through
their web site—and also enables their 100,000+ affiliates to sell for
you. Setting up a
ClickBank account costs a one-time $49.95 with no monthly fees, and like
PayPal, they
take a small percentage of sales. However, you must set a commission
price for sales
affiliates. Your profit per unit will be lower, but your sales volume
will be much higher.
You can also enroll in ClickBank’s affiliate or reseller program and sell
other people’s
products for a commission. This will enable you to receive multiple
income streams
from one source.
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NameStick
Bring all your affiliate and reseller programs together under one easy-
to-remember
domain name with a NameStick account. For a one-time fee and no recurring
monthly
charge, NameStick will provide you with a main web site that you can
direct traffic from
bulky affiliate-assigned URLs. If you plan to use your autoresponder
campaign to
promote affiliate programs, NameStick is a great way to bring your
business together
and keep track of the various web sites you will maintain.
A note on content
Your web site content is just as important as your autoresponder message
content.
Follow the same rules to avoid a spam feel for your site: don’t use lots
of graphics or
huge colorful fonts, don’t use all caps or excessive punctuation, don’t
stuff your site
with “exciting” fluff words, and do make sure your spelling and grammar
is correct.
Keep your web site content simple, clear and informative.
Also, a web site is a great opportunity to get repeat business. One way
to do this—
which also helps to increase your search engine ranking by attracting web
crawlers, or
“spiders,” to your site, is to provide fresh content on a regular basis.
Add new articles
or links weekly and give people great reasons to come back soon.
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Above all, be professional. Don’t try to make your product look better by
trashing other
products or sellers; don’t use “bait and switch” by planting descriptions
that have
nothing to do with your product but are in high demand on the internet
(unless you’re
actually selling pornographic content, don’t use “sex” or “hot girls” to
describe your
site); and don’t flat-out lie (your product will not cure cancer).
Believe it or not, honesty
is still valued in the marketplace—and your honesty will earn you more
sales and repeat
business. You believe in your product, so let your product speak for
itself.
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BUILD YOUR OPT-IN LIST
Let’s review what an opt-in list is: a collection of e-mail addresses you
get from people
who are interested in your product, and request to join your
autoresponder list. This
means your autoresponder messages will not be considered spam, and the
reputation
of your business will help build consumer confidence and increase sales.
Now that you know why you need an opt-in list, let’s talk about how to
get one. There
are several ways to collect addresses for your opt-in list, and you
should institute as
many as you can to develop a wide subscriber base.
Free methods: Articles, e-books and mini e-courses
You can’t beat free! Though these list-building techniques take a little
more time and
effort than paid methods, they can be extremely effective in getting
subscribers for you.
In fact, you may have already done much of the legwork during your market
research
phase.
Articles
You can write articles pertaining to your topic, or articles that contain
some of the
information found in your product, and post them across the internet. Be
sure the
article contains useful information that will pique readers’ interest and
get them to want
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more. When submitting your articles to other sites for publication, be
sure to include
your name (and company name, if you have one) and a link to your web
site. If you
have professional credentials that tie in to your subject, write a brief
bio to include as
well.
E-books and giveaways/contests
Just as the idea of free list-building methods appealed to you, the idea
of valuable
freebies will appeal to potential customers. Obtain short, informative e-
books on your
topic (or write one yourself) from affiliate programs or other internet
marketers, and
then offer them as an incentive to sign up for your opt-in list. You can
also advertise a
contest to give away a certain number of your product, chosen at random
from people
who sign up for your list during a prescribed period of time. NOTE:
Setting limits on
sign-up time and the number of giveaways gives people added incentive to
act now.
This is a technique you may want to incorporate in your autoresponder
messages.
Mini e-courses
Developing a mini-course—a shortened version of your full product—is a
great way to
increase interest in potential buyers. When setting up a mini-course,
break your product
up into several sections. Give away a few secrets in each “lesson,” but
not all of them.
Remind mini-course subscribers that much more information can be found in
the full
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version of your product, and include links to both your product page and
your
autoresponder landing page in each section. Plug your mini-course into
your
autoresponder program and fire away!
Pop-up ads
Pop-up ads can be an effective means of gathering addresses for your opt-
in list when
used on your own site. No one enjoys visiting a site about a topic
they’re interested in,
only to be bombarded with boxes proclaiming they’ve won free gas for a
year or can
lose 10 pounds in the next week. But used on your own site, pop-up ads
let people
know immediately that they can sign up for your list and get exactly the
information
they’re looking for delivered straight to their inbox. Recent studies
have shown on-site
pop-up ads to increase sales levels by up to 33 percent.
Paid methods: PPC campaigns, classifieds, and co-registration lists
When it comes to building a subscriber base, a little bit of money goes a
long way. Most
paid list-building methods are relatively inexpensive, and if used
properly will more than
pay for themselves in a short period of time.
For every paid method of obtaining subscribers, you will need your
complete site URL
and a brief (one- to three-sentence) description of your site. Word your
description the
same way you would in your autoresponder messages: make it short, to the
point, and
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compelling. You will also need a list of keywords you want people to be
able to find
your site with through search engines.
Some popular paid list-building techniques are:
PPC (Pay-Per-Click) Campaigns
Pay-per-click ad campaigns bring visitors to your landing page by
advertising your site
on strategic points on the front search results page of keywords related
to your topic.
The term “pay-per-click” refers to the way you pay for the ads: a certain
amount is
deducted from your account—the money you put in to fund the campaign—each
time
someone clicks on your link. The most popular PPC program is Google
AdWords;
basically, though, all PPC campaigns work the same way.
Here’s how it works: when you sign up with AdWords, you submit a list of
keywords
and product descriptions. For example, if you were offering an e-book
about how to
increase web site profits, a list of your keywords might be: website, web
site, web site
profits, increase profits, internet, internet profit, online profit,
online business, internet
business, web site business, make money online, and so forth. Come up
with as many
keywords and search terms as possible so you can increase your chances of
getting
visitors. You may also consider including common misspellings of your
most important
keywords; in the previous example, possibilities would be: bizness,
busness, inernet.
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NOTE: You can use Google’s free keyword tool to generate even more
related search
terms for your topic.
AdWords ads appear on the right-hand side of Google’s search result pages
in shaded
boxes. The ads consist of four lines: the first line is your ad’s title,
the last is your site’s
URL, and the two middle lines are descriptive text. Length is limited—25
characters for
the title, and 35 characters each for descriptive text—so you should
choose your
wording carefully. Also, you can’t use excessive punctuation (Make Lots
of Cash!!!),
gimmicky repetition (Money, Money, Money!), or inappropriate
symbols/abbreviations
(Big Bux @ my site 4 U).
So, following the above example, our AdWords ads might look like:
Online Success
Increase your web site profits
Get free information here
www.yoursite.com
Free Reports!
Boost your online sales
Get internet marketing secrets
www.yoursite.com
Internet Business Explosion
7 free reports that will
make your web site profitable
www.yoursite.com
AdWords operates on a pay-per-click basis. This means you pay nothing for
your ads
unless someone clicks on them. When you set up an AdWords account, you
assign a
monetary value to your keywords according to how much you’re willing to
pay for each
click on your search terms—the minimum value you can assign to a keyword
is 1 cent.
You can start an account with $5, and you will never be required to put
more in –
however, if you find your web site traffic increasing, you may want to
consider adding
to your advertising budget. In addition to the minimum, you will set a
maximum cost-
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per-click (CPC) value for your keywords. But even if you reach the
maximum, the
AdWords program automatically determines the lowest price you need to
keep your
ranking.
AdWords and other programs like it – simple, inexpensive content-targeted
ads.
Yahoo! also offers a popular PPC program called Yahoo! Search Marketing
(formerly
Overture). The major difference between the Yahoo and the Google programs
is that
Yahoo requires a minimum monthly spend of $50. You may find one more
effective
than the other—and it’s always helpful to try multiple methods. More
visitors means
more sales!
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Classified ads
Placing classified ads, both online and in print, are a great low-cost
way to reach
potential subscribers. There are, of course, tons of places to list free
classified ads, but
the one or two click-throughs you’ll get for the amount of time you’ll
spend placing
them just isn’t worth it.
When composing classified ads, remember that you have limited space to
get your
message across. You might consider using the same formula as the one for
PPC
campaigns: an ad title, a few descriptive lines of text, and your site’s
URL. For print
classifieds, check out your local and regional newspapers. Categorize
your ads
appropriately: if you have a product about how to work from home, you
could probably
place it in the Employment section, but if your product is about diets or
relationships,
you should advertise in another section.
There are also many online venues for placing classifieds, from fixed
sites to
newsletters. Many newsletters make their profits from placing classified
ads; if you can
find one relating to your topic with a large subscriber place, it may be
worth buying an
ad—or even a sequential ad series (once again, repetition of your message
is the key to
convert prospects into buyers. If the same subscribers see your
advertisement for three
weeks in a row, more of them will visit your site).
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The best way to place classified ads is to seek out e-zines and
newsletters that either
deal directly with your topic or would be of interest to your target
audience; find out
how large their subscriber base is; and ask about rates. Comparison shop:
look for wellwritten
newsletters or e-zines with low rates and discounts for sequential
listings. This
will help you make the most of your advertising dollar. Check out these
newsletter and
e-zine directories to get started:
• E-zine Directory : Over 3,000 e-zines and newsletters searchable by
topic or
keyword.
• Jogena : Hundreds of e-zines, list updated frequently. This site also
features a
directory of free e-books you can download and give away as incentives to
your customers.
• eZINESearch : A directory of over 10,000 e-zines and growing, with top
100
listings arranged by category.
• ListCity : Thousands of e-zines and newsletters arranged by topic and
searchable by keyword.
Co-registration lists
Remember when we mentioned prefacing your autoresponder messages with a
statement that included “…someone else indicated you would be interested
in receiving
this material”? This is where co-registration lists come in.
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Signing up for co-registration lists basically enters you into a
partnership with other
internet marketers who are selling products similar to yours. Each person
on the list
agrees to request that their subscribers agree to allow their
“associates” to send them
product information. Co-registration lists are a cost-effective, ultra-
fast way to build a
huge subscriber base, and work faster at bringing results than just about
any other
method.
The downside to co-registration lists is that they are typically the most
expensive
method of list-building. Still, we’re not even talking in hundreds of
dollars here. Like
PPC campaigns, you pay for subscribers on a per-click basis, and only for
those
subscribers who actually complete your sign-up process. The average cost
per
subscriber is around 10 cents. With a quality co-registration list, you
can amass a great
targeted subscriber base in as little as a week, and start selling your
product right
away.
Try these co-registration list building services to get started now:
NitroListBuilder.com
MeMail
PostMaster Direct
Advertising.com
BulletMail
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Targ-it.com
HitMail
E-target.com
Copywriter.com
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DRIVE TRAFFIC TO YOUR SITE
Once you have your product, your autoresponder message series, your web
site, and all
your accounts in place, it’s time for the fun part: driving traffic to
your web site and
watching your internet money machine in action.
Here we’ll review various methods of attracting site visitors and
increasing your clickthrough
sales ratio with your autoresponder series.
Keywords: Optimize, don’t stuff
Make your website visible to search engines by using, but not abusing,
keywords and
phrases related to your topic. Over 90 percent of Internet users find
sites through
search engines, and the more relevant information web crawlers (programs
that travel
the internet “capturing” information for search engine listings; also
called spiders)
discover on your web site, the higher up in search results your site will
appear. Mention
your keywords often, but don’t bludgeon visitors with them. This not only
makes for
sloppy copy, it can get your site banned from search engines altogether.
Also, be sure you submit your site regularly to search engines, either
manually or with a
submission service. Following are a few web site submission services:
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• 1 2 3 Submit PRO : Offers free submission to 21 search engines
(including
Google) in exchange for a reciprocal link, and paid submissions starting
at
$9.95 to several thousand more. Also offers web site analysis and
optimization
services.
• Ineedhits : Free submission to 20 search engines. Google not included.
Hint:
use this in conjunction with SubmitExpress.
• SubmitExpress : Free submission service to 20+ top search engines,
includes
Google, Yahoo and MSN.
• SubmitShop.com : Free submission to 100 search engines—but you have to
enter them one at a time.
• SubmitFire : Monthly submissions to 3000+ search engines; includes
reports
on submission success, link popularity and site rankings. $7.95/month;
must
sign a one-year contract.
Keep visitors coming back
Update your web site constantly. Be on the lookout for articles and new
information on
your topic that will interest the people who visit your site. You will
keep your customers
happy by providing them with more than just a product, and you’ll keep
search engines
happy by listing new content.
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One way to keep visitors returning and get more traffic is reciprocal
linking. This is the
practice of putting up links to other sites on yours in exchange for a
link on theirs. You
can create a separate web site page for your links; it will give your
listeners even more
resources as well as draw traffic from other sites. Though not quite as
effective as
inbound non-reciprocal links (links from other sites to yours when no
return link exists
on your site) in influencing search engines, these links still carry some
rank weight. It is
important to ensure that all the outbound and reciprocal links on your
web site are
related to your topic—otherwise, it will reflect badly on your
professional image as well
as your search engine rank.
The No-Spam Diet: Black and white listing
By following the rules to refrain from sending out spam and making your
web site
professional, you can avoid blacklisting. This is when a search engine
bans your site or
IP address from its listings—and the ban is a permanent one.
Other actions that will put your web site on the blacklist:
• Mirror web sites. This occurs when you register for more than one
domain
name, but post the exact same content on each site. This is also a good
reason not to plagiarize content from other sites. If you manage to get
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someone else’s successful site banned from search engines, you will have
one
unhappy internet marketer on your hands.
• Invisible text. One formerly common way to avoid obvious keyword
stuffing
was to add long strings of keywords to web pages in small font size, in
the
same color as the background of the page. This text is “invisible” to
visitors,
but not to search engines—and the spiders are on to this practice.
• Submitting pages too often. Keep to the 30-day rule when submitting
your
page to search engines. When a search engine receives duplicate page
submissions within 24 hours, it is often immediate cause for
blacklisting.
• Using a free web site host. This doesn’t usually result in
blacklisting, but
free web site hosts don’t generally make the climb to the top of search
engine
ranks. Downtime and bandwidth exceeding will deter crawlers from your
site,
and if it happens often enough your listing will be dropped (but not
banned)
from the search engine. If you plan to have a lot of traffic coming in to
your
site, you should seriously consider investing in a paid web site host.
If you are interested in finding out whether your site has been
blacklisted, you can
monitor some of the most popular blacklists yourself by searching for
your site on MAPS
Realtime Blackhole List or SpamCop.
Since blacklists are undesirable, you may have guessed that whitelists
are the opposite:
highly desirable. The practice of whitelisting e-mail lists came about in
an effort to
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control the volume of spam flying across cyberspace. ISPs (internet
service providers,
such as AOL, Earthlink, MSN, and Yahoo) maintain lists of “safe” sites
that are allowed
to send messages to their e-mail customers. You can write directly to
ISPs and request
to be on their whitelist. Another way to be whitelisted is to subscribe
to a certified
sender program such as Habeas, where ISPs can access the list to find out
whether a
sender is qualified non-spam. Or, you could simply put yourself on your
subscribers’
personalized whitelists by requesting that they set their e-mail filters
to allow your mail.
You can either do this in the body of your autoresponder messages (the
best place is
after you tell them what the next message will contain), or install a
pop-up message to
appear after your customer subscribes reminding them to add your domain
to their
“safe list.”
Launch your list-building campaign
Of course, the most effective means of driving traffic to your site will
be your
autoresponder series. Your well-crafted messages will send people in
droves to your
site to check out what you have to say. Just make sure you give them a
good reason to
go there, and great reasons to keep coming back, and you will build a
rock-solid
autoresponder campaign that keeps your profits rolling in.
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Remember to check out the sample autoresponder series in the index of
this book for
more great ideas on crafting effective sales messages. You’ll also find
links to even
more resources to help you on your internet marketing journey.
And above all remember this: have fun!
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Some sites you need to see now!
Traffic Wave: One of the most comprehensive autoresponder programs
available,
offering unlimited series creation, extensive customer support,
newsletter creation, easy
web site integration forms and tools, and a thirty-day free trial.
Brandable Ebooks – This is the king of the internet marketers. Join their
newsletter, and
get top quality products to resell at wholesale pricing.
Entrepreneur.com: Lots of advice and resources for starting and growing
your business
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INDEX: SAMPLE AUTORESPONDER SERIES
The following eight-message autoresponder series represents a fictional
company and a
fictional product. Any resemblance to real companies or real products is
purely
coincidental. Honest.
You can use these messages as a framework or guide to creating your own
autoresponder message series. However, direct copying of this text is not
only against
the law…it’s cheating!
MESSAGE #1
(Sending time: instant—when an opt-in e-mail address is first received)
SUBJECT: Thank you for your order! Here is your first free report on
internet marketing
strategies.
Congratulations! You’ve just taken the first step toward turning your web
site into a
cash register. You are about to discover secrets successful internet
marketers use to
reap enormous profits online.
***You are receiving this message because you requested information from
WebMoney
or one of our partners.***
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Do you want to know how they do it?
There are stories all over about people making a great living from the
comfort of their
own homes, all through online sales. But if you’ve tried to break into
internet marketing
and found out the cash just isn’t pouring in—and as a matter of fact, it
isn’t even
trickling—you may be asking yourself: “What do they have that I don’t?”
The difference between success and failure online
To become a successful internet entrepreneur, you need planning. Most
people think
you can just slap up a web site, hang out a shingle and name your price,
but the truth
is this: there are hundreds of millions of web sites out there, and
drawing attention to
just one is a challenge. The good news is: you can meet that challenge
and win the
marketing game!
This free series of report will show you how.
Secret #1: Sell something people want to buy.
Sounds simple enough, right?
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Actually, this is one of the biggest hurdles facing internet businesses.
The market is so
glutted with products, it takes something special to get people
interested enough to
hand their money over to you. You need as many competitive edges as you
can get,
and the first is your product.
There’s an old quote that goes: “If you’re going to do something, do it
right or not at
all.” You want to do right by your customers, and that means giving them
something
worth every penny they paid for it and then some.
Find out more.
My comprehensive 7-part e-course “Super Web Site Profits for Explosive
Sales” reveals
in-depth trade secrets for putting value into your product, with advice
from big names
in internet marketing that will help you make your product shine. This
valuable moneymaking
gem retails for $395, but I’m making it available to you for just $49.95
through
this special subscriber offer.
Check out the details of my course here: www.mysalespage.com
Coming soon: Who will buy from you?
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EZ NetProfits presents - Em@il Marketing for NEWBIES
Tomorrow you’ll receive Report #2 in this series. You’ll learn how to
find buyers that
match your selling goals and increase your click-through sales rate by up
to 33
percent. Stay tuned!
===================================
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MESSAGE #2
(Sending time: Day 2)
SUBJECT: Ready to hook up with more customers? Here is your second
Special Internet
Marketing Report
Hi there,
Last time we talked about making your product worth buying. Today you’re
going to
learn who’s looking for what you’re selling, and how to find them online.
***You are receiving this message because you requested information from
WebMoney
or one of our partners.***
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Finding your perfect buyer is like getting a hole-in-one…
He’s out there somewhere: your dream buyer. He wants what you have and
he’s willing
to pay for it. What does he look like? Where does he hang out? How can
you connect
with your market?
The good news is: Once you find one, you find hundreds.
“Great minds think alike.” The best thing about finding your target is
people with similar
interests tend to gather in the same area. This is true in both the
physical world and
the cyber-world. If you can identify the best way to reach your target
market, you can
strike internet gold mines.
Secret #2: Do Your Homework.
You there in the back: stop groaning! Thanks in large part to the ready
availability of
information online, performing market research is easier than ever.
Here’s a list of quick
tips to help you pin down that elusive species of Buyerus Onlinus:
• Look to your friends to find out what kinds of people share your
interests. Ask them
where they go online, then visit those places and check out the
advertising there.
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• Seek out groups and forums dedicated to topics related to your product.
Join some
of them and ask around: have they ever bought anything online? If so,
what made
them decide to spend money?
• Put up a survey on your web site to find out more about your customers:
how old
they are, where they live, how they found your site, what their online
buying habits
are.
• Ask an expert! Find successful web sites selling products similar to
yours and ask
them what their “sales demographics” are like (they’ll be impressed with
your
extensive vocabulary!).
In-Depth Research: It’s Easier Than You Think.
In my 7-part e-course “Super Web Site Profits for Explosive Sales” you’ll
get tips, tricks,
tools and free online resources for pinpointing your market research. The
more you
learn about your target market, the greater your click-to-sales ratio
will be! Part II of
my course contains market research secrets that can increase the number
of visitors
that buy your product by as much as 50 percent! You can get it now for
only $49.95.
I’ll even throw in a bonus: if you order “Super Web Site Profits for
Explosive Sales”
within the next week, I will include 20 free marketing surveys you can
customize for
your web site. Click here to start your profits pouring in:
www.mysalespage.com
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Next up: Transform Your Web Site into a Beacon for Buyers
In a few days, you will receive Special Report #3, revealing the secrets
to giving your
web site a spit-and-polish. You’ll learn how to keep potential customers
riveted to the
screen once they arrive at your site.
===================================
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here:
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MESSAGE #3
(Sending time: Day 4)
SUBJECT: Your web site is invisible. Check out Special Report #3 to give
your site an
overhaul.
How many visitors come to your web site without buying a thing? If you
answered,
“Too many!” then read on to discover the secrets that keep them glued to
your content
and begging for more.
***You are receiving this message because you requested information from
WebMoney
or one of our partners.***
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Is it too easy to leave your site?
What does your site look like? If it isn’t pleasing to the eye, then most
vision-weary web
surfers will go for the mouse and click away fast. There are a lot of
visual turn-offs you
have to consider in designing your site.
You’re not saying what they want to hear.
If the front page of your web site is just an advertisement for your
product, you will
lose the 95 percent of visitors who come to your site because they’re
interested in your
topic (and not necessarily your product). In order to attract and keep
visitors, you need
more than just sales copy. You need substance.
Secret #3: Looks Aren’t Everything (But They Sure Don’t Hurt)
A successful web site combines appealing looks with meaty content that
keeps potential
buyers exploring your site. The longer they stay in your domain, the more
likely they
are to buy! Follow these tips for hanging your web site in the
stratosphere of success.
• Go easy on the graphics. Sure, images and flash presentations look
great—but in
most browsers a graphics-heavy page takes a long time to load, and buyers
won’t
hang around to wait when there are plenty of other options available.
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• Choose a font style that’s easy to read. If you’re selling a book on
relationships,
putting all your web copy in Edwardian Script ITC will not get the
romance juices
flowing. It will, however, cost you sales.
• Teach them something. Provide more than just thrilling monologues about
how great
your product is. Write articles on your topic or reprint articles from
internet
databases. After spending half an hour reading through exciting and
informative
pieces of your topic, they will want to learn more.
• Show your marketing savvy by providing a sign-up box or link for your
newsletter, ezine
or autoresponder (*gasp* – you don’t have any of those? Visit the
resource
section on my web site right now at www.myresourcepage.com and find out
why you
need one!) right on your front page. Repeat for subsequent pages.
Get the keys to unlock your web site’s full potential.
My 7-part e-course “Super Web Site Profits for Explosive Sales” gives you
a huge
amount of web site resources and free tools for every aspect of site
design and content
creation, all in one place. You’ll get information that would take years
to gather on your
own (that’s how long it took me!) and cost you hundreds of dollars—and
much, much
more—for only $49.95!
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EZ NetProfits presents - Em@il Marketing for NEWBIES
Order “Super Web Site Profits for Explosive Sales” within five days and
I’ll not only
include 20 free marketing surveys you can customize for your web site,
I’ll also throw in
a free e-book on writing killer web copy.
Give your web site a kick in the profits right now: www.mysalespage.com
Coming soon…Repeat After Me: Repetition is Key
In your next Special Report, you’ll learn one of the most important
secrets to internet
marketing: why it’s good to repeat yourself. Stay tuned!
===================================
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MESSAGE #4
(Sending time: Day 10)
SUBJECT: Can you hear me now? Your Report #4 on internet marketing
secrets has
arrived.
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Internet marketing is a whole new game: new rules, new crowd, new methods
and a
new generation. Would you like to find out why repeating yourself is not
only
recommended, but required?
***You are receiving this message because you requested information from
WebMoney
or one of our partners.***
We’re talking money, money, money…aren’t we?
Not exactly.
Using repetition in your internet marketing does not mean putting the
same word or
phrase together multiple times to give your web site more keyword pull.
You’ve seen
sites that say things like: Sign up here for cash, cash, cash! This Money
Magnet works.
Order a Money Magnet today. Click here for Money Magnet.
It’s annoying. And it doesn’t get you to buy anything.
So what am I supposed to repeat?
For the purpose of this lesson, “repetition” does not refer to the number
of times you
use a certain word or phrase, but the number of times a customer sees
your
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advertising message. On average, a person must see or hear mention of a
product at
least 4 times before they will consider buying it.
You will also repeat certain ideas within your marketing message. If your
product has a
number of amazing benefits for the customer, it doesn’t hurt to remind
them what
they’re missing out on by not buying now.
Secret #4: Be the squeaky wheel.
You need to get your marketing message out there in front of the
customers multiple
times. Other than getting them to come back to your site every day, how
can you do
this? Check out these great repeat-exposure tips:
• Autoresponders. These are perhaps one of the most powerful internet
marketing
tools available. With autoresponders you can send a series of messages
(just like
this one!) to people who are interested in your topic, by simply adding
their e-mail
address to your list. The process is completely automated; the messages
go out by
themselves at preset intervals you determine.
• Newsletters and e-zines remind your customers of new developments,
updates and
special deals on your web site. A weekly, bi-weekly or monthly e-zine is
a great way
to keep your product at the front of potential customers’ minds.
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• Placing sequential classified ads in other people’s newsletters and e-
zines also gives
your message multiple exposure. Classified ads usually begin to produce
results
after the third appearance in a newsletter or e-zine.
• Be sure to frequently highlight the benefits of your product...just
like I’m about to
do.
Get the keys to unlock your web site’s full potential.
“Super Web Site Profits for Explosive Sales”, my extensive 7-part e-
course, takes you
step by step through the process of setting up an autoresponder,
newsletter or e-zine
for your web site. You’ll discover how to get thousands of subscribers,
where to place
your sign-up forms for maximum effectiveness, how to word your sequential
messages
to pump up your profits, and so much more—all for a one-time payment of
$49.95!
In the next three days, if you order “Super Web Site Profits for
Explosive Sales” you’ll
get the 20 free marketing surveys, the free e-book on writing killer web
copy, and a
free subscription to my award-winning newsletter “Blast Off! Marketing,”
featuring fresh
bonus tips every week.
Why wait? Start collecting your slice of the online market:
www.mysalespage.com
Next up: How to get more money by giving stuff away
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EZ NetProfits presents - Em@il Marketing for NEWBIES
Now if that isn’t an oxymoron. How can giving things away make you money?
Find out
when you receive Special Report #5. Stay tuned!
===================================
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MESSAGE #5
(Sending time: Day 14)
SUBJECT: Your Report #5: Give stuff away to get more money
By giving away free e-books, mini-courses, or even a limited number of
copies of your
product, you can generate more sales than ever! Why? Because everyone
loves to get
something for free.
***You are receiving this message because you requested information from
WebMoney
or one of our partners.***
Isn’t it counterproductive to give away what I’m selling?
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Not at all! Holding contests, free drawings and giveaways is great
publicity for you, and
as a result you’ll get more traffic to your web site. More traffic means
more exposure,
and more exposure...well, you get the idea!
I don’t want to give away my product!
You don’t have to! Instead of holding a contest, consider giving away e-
books on
similar topics (there are thousands of free e-books floating around the
internet that
anyone can give away) or coming up with a short version of your product
to hand out
as a mini “teaser” course.
If you can offer everyone who comes to your web site a valuable free
gift, your visitors
will spread the word about your site through their respective online
communities. Wordof-
mouth is every marketer’s best friend!
Secret #5: Give your customers a good reason to buy: free stuff.
Hosting giveaways not only gets you more web site traffic, it also serves
as powerful
incentive to purchase. Gather as many bonuses as you can and be prepared
to give,
give, give! Some tips on making bonuses and incentives work for you:
• Make sure whatever you’re giving away is valuable—and not just because
you say
so. It’s great to get something for free, but not so great when you find
out it’s
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EZ NetProfits presents - Em@il Marketing for NEWBIES
something you already knew, or were never interested in anyway. Consider
your
topic and look for giveaways that have concrete benefits for your
customers.
• Give before, during and after your sales campaign. Offer a free sample
of your
product or a gift for signing up for your newsletter or autoresponder
series; give
bonuses with every purchase; and have a follow-up thank-you gift ready.
• Set a schedule and promote your contest or giveaway “for a limited
time.” Knowing
the offer will expire gives customers added incentive to act now.
Are your web site sales still languishing?
If free stuff sounds like a great idea, my e-course “Super Web Site
Profits for Explosive
Sales” is just what you need! Part V of the course lays out 6 giveaway
strategies that
will flood your web site with visitors. You’ll also discover the hottest
giveaways on the
‘net and how to get your hands on them free. The $395-value “Super Web
Site Profits”
e-course is yours at the special subscriber rate of $49.95!
Good news: your deadline is extended! Order “Super Web Site Profits for
Explosive
Sales” in the next 5 days to get the 20 free marketing surveys, the free
e-book on
writing killer web copy, and a free subscription to my award-winning
newsletter “Blast
Off! Marketing,” featuring fresh bonus tips every week.
Cash in on the internet’s best-kept secrets now: www.mysalespage.com
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Coming Soon: How to be a complete yo-yo on the internet
If you can’t beat ‘em... have a sale! In Special Report #6, you’ll learn
the importance of
setting a price you’re willing to come down from—and then squeezing every
potential
drop of profit from your huge blowout clearance. Stay tuned!
===================================
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MESSAGE #6
(Sending time: Day 15)
SUBJECT: You are a yo-yo: Here’s your Special Report #6 on internet
marketing secrets
Hi again,
Last time we talked about giving stuff away to get more money. Now you’re
going to
hear another contradictory bit of advice: lower your price—and get more
money.
***You are receiving this message because you requested information from
WebMoney
or one of our partners.***
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EZ NetProfits presents - Em@il Marketing for NEWBIES
Now that really doesn’t make sense...
Not true, my friend. Think about it: how many times have you walked by a
particular
item and thought, “Gee, it would be nice to have it,” then a few days
later you find it on
sale...what happens? You snatch it right up!
The two most powerful words in marketing: “Save money”
Discounts are even better than free stuff. You know you’re getting more
value for your
dollar when you buy on sale, especially if you’re familiar with the
product—and if you’ve
done your marketing homework, your customers will have already received
your
message several times before you offer a sale.
Secret #6: Less is more.
When your per-unit profit goes down, the number of units you sell goes up
exponentially. This is where those “wild profits” internet marketers talk
about come in.
Give your customers a bargain and they’ll line up to buy.
• Just as you did with your free incentives, put a time limit on your
sale—and stick to
it. Bump your price back up at the end of the time period. Then, when
customers
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miss the sale, you can let them know you’ll offer it again soon. This
will keep more
people watching your web site for deals!
• Don’t undercut yourself by charging dirt-cheap rates. Even if you’ve
built your entire
marketing campaign on a shoestring, you are in business and deserve to be
compensated for your time, if nothing else. If you’ve set your rates
wisely from the
beginning, you should be able to offer big discounts and not end up
“scraping by.”
• Consider investing a little more money in marketing your sale.
Remember, sale
items sell faster and in greater quantity than regular priced items, so
the added
exposure you’ll get for a few extra marketing dollars will be priceless.
I’m putting my money where my mouth is...
Yep, you guessed it: I’m offering you a discount. A huge discount. Buy
“Super Web Site
Profits for Explosive Sales” in the next week at 50 percent off the
special subscriber
rate! You’ll find out the incredible strategies successful internet
marketers use to
promote sales events and make thousands of dollars in just a few weeks!
My e-course will also show you exactly where and how to advertise your
sale on the
internet for an explosive response, and much more—all for just $25! But
you must
order within the next week to take advantage of this offer.
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Order “Super Web Site Profits for Explosive Sales” at the special sale
rate and you’ll still
get the 20 free marketing surveys, the free e-book on writing killer web
copy, and a
free subscription to my award-winning newsletter “Blast Off! Marketing,”
featuring fresh
bonus tips every week. Click here now: www.mysalespage.com
Don’t go away…we’re almost there!
Your final Special Report will arrive soon, where you’ll learn the most
crucial internet
marketing secret of all. Here’s a hint: it has something to do with
lunchmeat...
Stay tuned!
===================================
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MESSAGE #7
(Sending time: Day 22)
SUBJECT: The most important thing to (not) do for your customers: Special
Report #7
You’re about to discover the Number One secret to successful internet
marketing, and
it’s not about what you do—it’s about what you don’t do.
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***You are receiving this message because you requested information from
WebMoney
or one of our partners.***
Put your customers on a no-spam diet.
That’s right! Making sure you don’t spam is the most important step in
your internet
marketing campaign. Not only will unsolicited mail and web site hype
drive customers
away in droves, it can also get your site banned from search engines and
choke off
your traffic before you get started.
But isn’t all internet marketing spam?
Wrong again! The key to avoiding spam is to build an opt-in list. This is
where people
actually sign up and ask to hear more about your product (like you did
when you signed
up for this free report series).
You may think this severely limits your market reach, but again...wrong
idea. Since the
people on your list have already expressed interest, your odds of
converting subscribers
to buyers is far greater than the traditional “cold sell” spam marketing:
1 in 10 instead
of 1 in 500! Can you beat those odds?
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Secret #7: No more throwing spaghetti at the wall.
That’s what spam marketing is like: throwing spaghetti at the wall to see
how many
pieces stick. By avoiding spam-like techniques, you guarantee yourself
greater profits
and happier customers—who in turn will bring you even more business.
Apply these tips
to your marketing to ban spam from your domain:
• When you send out list messages, don’t stuff your messages full of
graphics and
hype. Stick to the facts, ma’am: describe your product, tell them exactly
how they’ll
benefit from it, and put substance in your send-outs. People want to know
that you
know what you’re talking about!
• Never, ever send unsolicited e-mail. Ever. If ISPs start receiving
complaints about
messages coming from your domain, they will blacklist your site, and your
business
will be as good as dead.
• Spam-proof your web site along with your e-mails. Don’t practice
keyword stuffing,
using mirror sites, placing invisible text, or other “cheat” methods of
boosting your
search engine ranks. DO offer concrete, valuable information in an eye-
pleasing
format, and be honest. Believe it or not, people appreciate honesty!
Are you ready to pump up your profits?
“Super Web Site Profits for Explosive Sales” explains every detail you
need to keep
spam from your marketing and still get buyers excited about your product.
You’ll learn
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the “buzz words” that sell product and the “dud words” that kill sales.
You’ll find out
how to strike the perfect balance between hype and information. You’ll
even get a look
at powerful examples of web sites and sales messages that have actually
generated
thousands in sales for their creators!
Did you miss my blowout sale? You can still get the $395 value “Super Web
Site Profits”
e-course for only $49.95. You’ll even get a fourth valuable bonus if you
order within
the next week! In addition to the 20 free marketing surveys, the free e-
book on writing
killer web copy, and a free subscription to my award-winning newsletter
“Blast Off!
Marketing,” featuring fresh bonus tips every week, you will receive a
free in-depth web
site evaluation from an internet marketing professional. You’ll find out
exactly what’s
working and what’s not on your site—and how to fix it—absolutely free!
Don’t wait another minute. Start making money now: www.mysalespage.com
P.S. Though this is the end of your free Special Report series, I’ll
contact you again in a
few days to find out how you’re coming along on your road to internet
marketing
success. I may even have a special offer, just for you...
Stay tuned!
===================================
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If you don’t wish to receive further messages from WebMoney, please click
here:
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FOLLOW-UP MESSAGE (#8)
(Sending time: Day 29)
SUBJECT: Even more internet marketing secrets! Act now...this is your
last chance
Are you applying your internet marketing secrets to your web site? By now
you may
have noticed an increase in interest, and you may even be enjoying more
sales!
***You are receiving this message because you requested information from
WebMoney
or one of our partners.***
Do you want to know more?
I’m going to let you in on even more internet marketing secrets—at
absolutely no cost
to you. There is a secret section on my web site with loads of marketing
resources,
helpful articles, free tools and expert advice, and it’s available only
to subscribers. Here
is your secret link to this marketing treasure:
www.myhiddenpage.com
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Happy marketing!
Welcome to Last Chance Gulch
If you missed my super special sale, I have good news for you: it’s back
by popular
demand! But you have to act fast—purchase “Super Web Site Profits for
Explosive
Sales” within the next 48 hours to receive an incredible 50 percent off
the special
subscriber rate! The in-depth insider secrets you’ll learn will pay for
themselves over
and over. You can start to see a profit boom in as little as two weeks!
Order within the next 48 hours to get this special discount as well as
all 4 bonuses: a
$150 value for absolutely nothing. You’ll get the 20 free marketing
surveys, the free ebook
on writing killer web copy, a free subscription to my award-winning
newsletter
“Blast Off! Marketing” featuring fresh bonus tips every week, and a free
in-depth web
site evaluation from an internet marketing professional. Act fast—this
offer expires in
just 48 hours! Get your spectacular, one-time-only deal here:
www.mysalespage.com
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THE END – OR IS IT THE BEGINNING?
To the reader of this book:
Congratulations! You are now ready to get out there and profit from
autoresponders.
Apply the techniques in this book to your marketing plan and your
product, and you’ll
see that “hidden profit stream” successful internet marketers talk about.
One quick note: If you hold a sale on your product, create a separate
page with
separate purchase buttons just for your discount price, and be sure to
include a link to
the sale page rather than your main product page in the messages that
offer discounts.
This saves you a lot of time and keeps you from changing your web site
every time you
send out a “sale” notice.
Remember: you can succeed with autoresponders. And best of all, you will
love what
you’re doing...which is worth more than wealth any day.
Happy marketing, and may every success be yours.

				
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