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Malaysian Tourism Industry Outlook to 2016: Market Profile

VIEWS: 8 PAGES: 113

Malaysia receives the ninth-highest tourist volume in the world making it an attractive tourist destination. Malaysia’s tourism industry has been important in driving the country’s economic and social development since the late 1990s, and it emerged as the second-largest revenue generator for the Malaysian economy after the manufacturing industry. The steady growth in international visitor arrivals enabled the country to capture a share of XX% of the total number of inbound tourists to the Asia-Pacific region. While the overall tourism industry grew steadily despite the adverse affects of the global economic crisis, recent geo-political events such as the political instability in the Middle East, the earthquake and tsunami in Japan, rising fuel costs and the Eurozone sovereign debt crisis have constrained the industry’s growth.

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									Malaysian Tourism Industry Outlook to
2016: Market Profile


Reference code: TT1064MP
Published: Jun 2012
www.timetric.com




Timetric

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London EC4Y 0BS

United Kingdom

Tel: +44 (0)20 7936 6400

Fax: +44 (0)20 7336 6813




                               www.timetric.com
 TABLE OF CONTENTS



TABLE OF CONTENTS

1      Introduction ........................................................................................................................... 8
    1.1 What is this Report About? ............................................................................................................... 8
    1.2 Definitions ........................................................................................................................................ 8
    1.3 Methodology ...................................................................................................................................10
2      Tourist Volume Trend Analysis .......................................................................................... 12
    2.1 Tourist Volume Trend Analysis by Type of Visitor ...........................................................................15
        2.1.1     Total business tourist volume trend .......................................................................................................... 17
        2.1.2     Total leisure tourist volume trend ............................................................................................................. 19
        2.1.3     Total other tourist volume trend ................................................................................................................ 21
    2.2 Trend Analysis by Length of Trip .....................................................................................................23
        2.2.1     Domestic tourist trend analysis by length of trip ....................................................................................... 23
        2.2.2     Inbound tourist trend analysis by length of trip ......................................................................................... 25
        2.2.3     Outbound tourist trend analysis by length of trip ...................................................................................... 27
    2.3 Tourist Volume Trend Analysis ........................................................................................................29
        2.3.1     Total inbound tourist volume trend analysis ............................................................................................. 29
        2.3.2     Inbound tourist volume trend analysis by seasonality of trips .................................................................. 40
        2.3.3     Inbound tourist volume trend analysis by source country ........................................................................ 42
        2.3.4     Total outbound tourist volume trend analysis ........................................................................................... 44
        2.3.5     Outbound tourist volume trend analysis by seasonality of trips ............................................................... 55
        2.3.6     Outbound tourist volume trend analysis by destination country ............................................................... 57
        2.3.7     Total domestic tourist volume trend analysis............................................................................................ 59
        2.3.8     Total domestic tourist volume trend analysis by seasonality of trips ........................................................ 70
    2.4 Inbound Tourist Volume Trend Analysis by Demographics .............................................................72
        2.4.1     Trend analysis of inbound tourists by age ................................................................................................ 72
        2.4.2     Trend analysis of inbound tourists by gender ........................................................................................... 74
        2.4.3     Total health and wellness tourist volume trend ........................................................................................ 78
3      Analysis of Spending Pattern of Domestic Tourists ........................................................ 80
        3.1.1     Spending pattern of domestic tourists ...................................................................................................... 80
        3.1.2     Spending pattern of domestic tourists on travel and transportation ......................................................... 83
        3.1.3     Spending pattern of domestic tourists on lodging .................................................................................... 85
        3.1.4     Spending pattern of domestic tourists on food and beverages ................................................................ 87
        3.1.5     Spending pattern of domestic tourists on sightseeing and entertainment ................................................ 89
        3.1.6     Spending pattern of domestic tourists on shopping ................................................................................. 91
        3.1.7     Spending pattern of domestic tourists on travel and health insurance ..................................................... 93
        3.1.8     Spending pattern of domestic tourists on others ...................................................................................... 95
    3.2 Analysis of Spending Pattern of Inbound Tourists ...........................................................................97
        3.2.1     Spending pattern of inbound tourists ........................................................................................................ 97
        3.2.2     Spending pattern of inbound tourists on travel and transportation ......................................................... 100
        3.2.3     Spending pattern of inbound tourists on lodging .................................................................................... 102



Malaysian Tourism Industry Outlook to 2016: Market Profile                                                                                                   Page 2

© Timetric. This product is licensed and is not to be photocopied                                                                             Published: Jun 2012
 TABLE OF CONTENTS



       3.2.4      Spending pattern of inbound tourists on food and beverage.................................................................. 104
       3.2.5      Spending pattern of inbound tourists on sightseeing and entertainment ............................................... 106
       3.2.6      Spending pattern of inbound tourists on shopping ................................................................................. 108
       3.2.7      Spending pattern of inbound tourists on others ...................................................................................... 110
4      Appendix ............................................................................................................................ 112
    4.1 Methodology .................................................................................................................................112
    4.2 Contact Us ....................................................................................................................................112
    4.3 About Timetric ...............................................................................................................................112
    4.4 Disclaimer .....................................................................................................................................113




Malaysian Tourism Industry Outlook to 2016: Market Profile                                                                                         Page 3

© Timetric. This product is licensed and is not to be photocopied                                                                    Published: Jun 2012
 TABLE OF CONTENTS



LIST OF FIGURES
Figure 1: Malaysia – Total Tourist Volume (Thousand), 2007–2011 ............................................................................................................ 12
Figure 2: Malaysia – Total Tourist Volume (Thousand), 2012–2016 ............................................................................................................ 13
Figure 3: Malaysia – Total Tourist Volume (% Share), 2007, 2011 and 2016 ............................................................................................... 14
Figure 4: Malaysia – Tourist Volume by Type of Visitor (%), 2007–2011...................................................................................................... 15
Figure 5: Malaysia – Tourist Volume by Type of Visitor (%), 2012–2016...................................................................................................... 16
Figure 6: Malaysia – Total Business Tourist Volume (Thousand), 2007–2011 ............................................................................................. 17
Figure 7: Malaysia – Total Business Tourist Volume (Thousand), 2012–2016 ............................................................................................. 18
Figure 8: Malaysia – Total Leisure Tourist Volume (Thousand), 2007–2011 ................................................................................................ 19
Figure 9: Malaysia – Total Leisure Tourist Volume (Thousand), 2012–2016 ................................................................................................ 20
Figure 10: Malaysia – Total Other Tourist Volume (Thousand), 2007–2011 ................................................................................................. 21
Figure 11: Malaysia – Total Other Tourist Volume (Thousand), 2012–2016 ................................................................................................. 22
Figure 12: Malaysia – Average Length of Trip for Domestic Travel, 2007–2011........................................................................................... 23
Figure 13: Malaysia – Average Length of Trip for Domestic Travel, 2012–2016........................................................................................... 24
Figure 14: Malaysia – Average Length of Trip for Inbound Travel, 2007–2011............................................................................................. 25
Figure 15: Malaysia – Average Length of Trip for Inbound Travel, 2012–2016............................................................................................. 26
Figure 16: Malaysia – Average Length of Trip for Outbound Travel, 2007–2011 .......................................................................................... 27
Figure 17: Malaysia – Average Length of Trip for Outbound Travel, 2012–2016 .......................................................................................... 28
Figure 18: Malaysia – Total Inbound Tourist Volume (Thousand), 2007–2011 ............................................................................................. 29
Figure 19: Malaysia – Total Inbound Tourist Volume (Thousand), 2012–2016 ............................................................................................. 30
Figure 20: Malaysia – Inbound Tourist Volume by Type of Visitor (% Share), 2007–2011............................................................................ 31
Figure 21: Malaysia – Inbound Tourism by Type of Visitor (% Share), 2012–2016....................................................................................... 32
Figure 22: Malaysia – Inbound Tourism by Type of Visitor (% Share), 2007, 2011 and 2016 ....................................................................... 33
Figure 23: Malaysia – Inbound Leisure Tourist Volume (Thousand), 2007–2011 ......................................................................................... 34
Figure 24: Malaysia – Inbound Leisure Tourist Volume (Thousand), 2012–2016 ......................................................................................... 35
Figure 25: Malaysia – Inbound Business Tourist Volume (Thousand), 2007–2011 ...................................................................................... 36
Figure 26: Malaysia – Inbound Business Tourist Volume (Thousand), 2012–2016 ...................................................................................... 37
Figure 27: Malaysia – Inbound Other Tourist Volume (Thousand), 2007–2011 ............................................................................................ 38
Figure 28: Malaysia – Inbound Othe
								
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