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					                                   THIRD SEMESTER
                Strategic Management and Business Ethics

Subject Code: 3001                                                   Contact Hours: 60
Work Load: 4hrs/week                                                 Credit Points: 4
Semester End Exam Marks: 80                                          Internal Marks: 20

OBJECTIVES: Introduce the basic concepts of strategic management as they apply to business and
provides an integrating framework within which students can apply the concepts and tools learned.
Thus, this paper help students acquire the knowledge, skills and attitudes needed for a managerial
approach to running a business in today's competitive environment.


Module: 1                                                                           (12 Hours)
Introduction to Strategic Management
Meaning and Nature of Strategic Management, Its importance and relevance, Characteristics of
strategic Management, The Strategic Management Process –Relationship between a Company’s
Strategy and its Business Model.
Strategy formulation – Developing Strategic vision and Mission for a company – Setting
Objectives – Strategic Objectives and Financial Objectives – Balanced score card, Company
Goals and Company Philosophy. The hierarchy of Strategic Intent – Merging the Strategic
Vision Objectives and Strategy into a strategic Plan.
Module:2                                                                            (13 Hours)
Analysis Of Environment: Internal and External:
Analysing a company’s External Environment – The Strategically relevant components of a
company’s external environment – Industry Analysis- Porter’s dominant economic features –
Competitive Environment Analysis –Porter’s five force model - Industry driving forces – key
success factors concept and implementation.
Analysing a company’s resources and competitive position – Analysis of the company’s present
strategies – SWOT Analysis – Value chain Analysis –Bench marking.




                                                                                                 1
Module:3                                                                           (15 Hours)
MODULE 3 a. (8 Hours)
Business Strategies
Generic Competitive Strategies – Low cost, Differentiation, Best cost , Focused Strategies
.Strategic alliances, Collaborative partnerships , Mergers and acquisition, Joint Ventures
Strategies – Outsourcing Strategies-International Business level strategies.
MODULE 3 b. (7 Hours)
Formulating long term and Grand Strategies – Tailoring Strategy to fit specific Industry and
company situation – long term objectives for Grand Strategies- Innovation, Integration and
diversification – Conglomerate Diversification, Retrenchment, Restructuring and turnaround –
GE nine cell planning grid and BCG Matrix.


Module: 4                                                                           (13 Hours)
Implementation and Evaluation of Strategy

Strategy Implementation (6 hours)
Operationalizing strategy, Annual Objectives, Developing Functional Strategies, Developing and
communicating concise policies. Institutionalizing the strategy, Structure,
Strategic review and audit (7 Hours)
Strategic control guiding and evaluating strategies, Establishing Strategic controls, Operational
Control Systems, Monitoring performance and evaluating deviations, challenges of strategy
Implementation.
Module: 5                                                                          (07 Hours)
Business Ethics
What is Business Ethics? Ethical Process, Ethics in Business: HR, Finance and Marketing.
Corporate Social Responsibility, Introduction and Indian Cases in CSR. Tata-CII Social Code for
Business, Corporate Governance – Introduction and Meaning.




                                                                                                    2
RECOMMENDED BOOKS:
   1. Crafting and executing strategy by Arthur A. Thompson Jr., A. J. Strickland III,
      John E. Gamble-Tata McGraw Hill, 14/e, 2005
   2. Strategic Management – An Integrated Approach by Charles W.L. Hill, Gareth R.Jones –
      Biztantra, 6/e, 2004/05
   3. Business Policy and Strategic Management by Kazmi Azar (Tata Mc Graw Hill, 2nd Ed.)
REFERENCE BOOKS:

      1. Strategic Management Concepts & Cases by Fred R. David – Pearson Education/PHI.
      2. Strategic Management Building and Sustaining Competitive Advantage by Robert A.
          Pitts, David Lei. – Thomson South – Western, 3/e, 2002
      3. Competitive Advantage by Michael E Porter, Free press, NY
      4. Strategic Management by David Hunger
      5. Lawrence R.Jauch., Glueck William F. - Business Policy and Strategic Management
          (Frank Brothers)
      6. Pearce II John A. and Robinson J.R. and Richard B. - Strategic Management (AITBS)
      7. Wheelen Thomas L., Hunger J. David and Rangaragjan Krish - Concepts in Strategic
          Management and
      8. Business Policy (Pearson Education, 1st Ed.)
      9. Budhiraja S.B. and Athreya M.B. - Cases in Strategic Management (Tata Mc Graw Hill,
          1st Ed.)
      10. Thomson - Strategic Management: Concepts and Cases (Tata Mc Graw Hill)


VIDEO BASED CASE STUDIES:
1. THE INFINTE VISION: http://video.google.com/videoplay?docid=-430943131005128104, and
http://www.karmatube.org/videos.php?id=74       as      well    as     several    other   sources.
www.damniwish.com/coca-colas-video-case-study-the-creation-of-ex.




                                                                                                3
      Total Quality Management & Business Process Reengineering


Subject Code: 3002                                                            Contact Hours: 60
Work Load: 4hrs/week                                                          Credit Points: 4
Semester End Exam Marks: 80                                                   Internal Marks: 20

OBJECTIVES:
           1. To explain the importance of quality and cost of quality; to discuss the contribution of
               quality gurus.
           2. To provide inputs relating to quality improvement tools, TQM awards; to explain BPR
               and Benchmarking; to describe QMS and Quality audit
Module:1                                                                             (15 Hours)
The Philosophy of TQM:
Quality concepts: Definitions of quality, five paradigms of quality, dimensions of product and
service quality, Cost of poor quality, Evolution of TQM, Core concepts of TQM, Total Quality
Management Excellence model (TQMEX), Strategic Quality Management, TQM in services
Case Study: TQM at Sundaram-Clayton and Quality is King
Quality gurus: Walter Shewart, Edward Deming, Joseph Juran, Armand Feigenbaum, Philip
Crosby, Kaoru Ishikawa, Genichi Taguchi, Shigeo Shingo, Masaaki Imai
Module:2                                                                            (08 Hours)
TQM Awards
Deming Award, Malcolm Baldrige National Quality Award, European Quality Award
Case Study: The Deming prize and Sona Koyo
Module:3                                                                            (15 Hours)
Quality Improvement Tools
Six-sigma Definition, Six-sigma quality level, Six-sigma strategy, Steps in implementing Six-
sigma – DMAIC, DMADV, DFSS, Six-sigma training programme, Kaizen and 5-S, Quality
Function Deployment and House of Quality, Seven Quality Control tools, New Seven tools,
Quality Circle, Total Productive Maintenance (TPM) Case Study: Six-sigma at Wipro
Technologies




                                                                                                    4
Module:4                                                                            (12 Hours)
Business Process Reengineering and Benchmarking
BPR: Understand BPR and its development, Identify principles and advantages of BPR, Learn
the methodology of BPR and implementation phases, Explain Reengineering in Manufacturing
and Service Industry, Understand Reengineering Structure, Learn limitations and issues in BPR,
Understand relationship between BPR and TQM, Introduction to Business Process Management


Benchmarking: To understand the Essence of Benchmarking, To identify the evolution of
benchmarking, To Explain the process of benchmarking, To identify the types of benchmarking,
To learn the steps in benchmarking, To identify the advantages and limitations of benchmarking
Module:5                                                                            (10 Hours)
Quality Management System and Quality Audit
Quality Management System: Requirements of ISO 9001 QMS, Steps to Certification under ISO
9001:2008 QMS, Benefits of ISO certification
Quality Audit: Standard for planning and performing quality audits, standard for selecting
quality auditors, Standard for Managing Quality audit programs, Different categories of audit.
Case Study: Supplier Quality audit at Tata Motors


Text Books:
   1. Total Quality Management, Organisation and Strategy, 4th edition, James R Evans, Thomson
       South Western
   2. Total Quality Management-2/e, Charantimath Poornima, Pearson Education


Reference Books:
   1. John Bank, The Essence of Total Quality Management, PHI learning, 1996
   2. J M Juran and F M Gryna, Quality Planning and analysis New Delhi: Tata McGraw-Hill 1993
   3. Dale Besterfield, Total Quality Management, 3/e, Prentice Hall of India, 2002




                                                                                                 5
                               Open Elective
Open Elective:
   a. To be offered by P.G. Department of Business Administration, RCUB to
      students of other Departments


Subject Code: 3003                                         Contact Hours: 60 Hrs
Work load: 4hrs per week                                   Credit Points: 04



       Disaster Management




   b. To be selected by the students of P.G. Department of Business Administration,
      RCUB from open elective offered by other Departments.




                                                                                      6
                               Skill Development Series-III
                                   Pre- Placement Training

                                          Semester III


No of Hours per Week : 2                                          Total no of hours : 30
Theory : 10 hours                                                 Practical : 20 hours
Evaluation : Grades


Objective: To prepare students to face and qualify in corporate evaluation for placement


Module I: Aptitude test
Test of reasoning, data interpretation, quantitative aptitude, general awareness, fundaments concepts
of management and strategy

Module II: Resume Writing
Types of resume, objective, defending resume, common errors, Networking and reference seeking
from corporate world

Module III : Group Discussion
Meaning, objectives, taking initiative, making a point, making impact, coordinating with the group,
opinion formation, summarizing.

Module IV: Personal Interview
Meaning, types and objectives, dress code, basic mannerism and etiquettes, understanding self and
job profile.

Module V: Psychometric Analysis




                                                                                                   7
Pedagogy:

Lectures, Assignments, Interviews, GD, Test

Evaluation:
   1. Presentations (sector wise presentations) - 25 Marks
   2. Tests (Aptitude + Psychometric) – 50 Marks
   3. GD, Mock Interview - 25 Marks
Grade System
75 % and above – A,
60 % to 74.99 % - B,
50% - 59.99% - C
 40% - 49.99 - D.




                                                             8
                                   Consumer Behaviour

Subject Code: 3004                                                               Contact Hours: 60
Work Load: 4hrs/week                                                             Credit Points: 04
Semester End Exam Marks: 80                                                      Internal Marks: 20

OBJECTIVE:
           1. The objective of the course is to impart the skills in Students for understanding the
               consumer behavior, appreciating the importance it has gained in the recent time.
           2. Understanding Consumer Behaviour as a process.
Module:1                                                                               (12 Hours)
Consumer Research Process: An overview of consumer research process, developing research
objectives, collecting secondary data (Internal and external)
Designing Primary Research: Designing and conducting qualitative research, Designing and
conducting quantitative research, qualitative research data collection instruments, combining
qualitative and quantitative research findings.
Module:2                                                                              (13 Hours)
Introduction Consumer as an Individual: All fundamental concepts of CB, Understanding CB
as a process, buyer behaviour models
Personality:-characteristics and nature of personality , personality theories , stages and factors in
personality development , personality influences and consumer behaviour
Motivation:- needs and goals , various need theories
Attitude:-components of attitude –Theories and models of attitude: Models related multiattribute
attitude model; Fishein model; remand active model; Advertising Model & its implications.
Strategies of attitude formation & change
Module:3                                                                               (13 Hours)
Consumer learning and perception: Learning :-types of learning processes, behavioral
learning theories, classical conditioning , operant conditioning ,observational learning .
Perception:-Meaning of perception, external and internal factors , factors responsible for
perceptual distortion , consumer imagery.




                                                                                                        9
Module:4                                                                           (11 Hours)
Group Behaviour, Social Class and Culture
Group influence: definition , types of group Reference groups & family influence ,roles, FLC
and its application
Social classes: Social classes and status symbol , stratification in society and its impact on
consumers .
Culture: Influence of culture in consumer behaviour, beliefs , values, customs and lifestyle
Module:5                                                                             (11 Hours)
Consumer Design Making:
Buying motives, buying roles, Five stage model of consumer decision making
opinion leadership and personal influence, Diffusion of Innovation, the adoption process




RECOMMENDED BOOKS:
Marketing Research by Tull &Hawkins , 6th Edition –PHI)
Consumer Behaviour -Schiffman and Kanuk
Consumer Behaviour –Suja Nair




                                                                                                  10
                                  Services Marketing
Subject Code: 3005                                                           Contact Hours: 60
Work Load: 4hrs/week                                                         Credit Points: 04
Semester End Exam Marks: 80                                                  Internal Marks: 20


OBJECTIVE:
  1. To give student a complete exposure to all aspects of Services Marketing.
  2. To make students to learn service design, standards, delivering and performing service.



Module: 1                                                                              (12 Hours)
Introduction to Services: What are services? Why Services marketing? Differences in Marketing of
Tangible Goods versus Services Marketing. Service Life Cycle, Classification of Services. The
Services Marketing mix. GAPS model of Service Quality

Module:2                                                                               (14 Hours)
Focus on The Customer-Consumer Behavior in Services, Customer expectations of Services,
customer perceptions of services. Building Customer Relationships through Segmentation.
Relationship Strategies, Services Recovery Strategies.

Module:3                                                                               (12 Hours)
Aligning service design and standards, Customer-Defined Service Standards, Services Blueprint,
Physical Evidence & Servicescape.

Module:4                                                                              (12 Hours)
Delivering and performing service - Employee’s roles and Customers Role in Service Delivery,
Delivering Service through intermediaries and Electronic channels. Customer's role in Service
Delivery. Strategies for managing Demand and Capacity.

Module:5                                                                              (10 Hours)
The role of advertising, Personal Selling and other Communication, Services marketing triangle,
Pricing of Services – pricing strategies that link four value definitions

RECOMMENDED BOOKS:
1. Services Marketing by Valarie A- Zeithaml, MaryJo Bitner, Dwayne Gremler, Ajay Pandit –
McGraw Hill 5th Edition.
2. Services Marketing – Kenneth E Clow & David L Kurtz, Biztantra
3. Services Marketing – Tavi Shanker, Excel Books




                                                                                                   11
                                Advertising Management
Subject Code: 3006                                                           Contact Hours: 60
Work Load: 4hrs/week                                                         Credit Points: 04
Semester End Exam Marks: 80                                                  Internal Marks: 20

OBJECTIVES:




   1. To provide evidence-based principles for developing and evaluating persuasive advertising
      campaigns.
   2. To understand various tools and techniques for improved decision-making in advertising

Module:1                                                                                (8 Hours)

Introduction to Advertising : Advertising Legends: David Ogilvy, Leo Burnett, Bill Brenbach,
Mary Wells, George Gallup, Albert D. Lasker, Rosser Reeves, J. Walter Thompson, 1 R. K. Swamy,
Frank Simoes, S R Mani Ayer, Alyque Padamsee, Parsoon Joshi2 Definition of Advertising,
Advertising as a tool of communication, product and brands, brand image, and brand personality 3 the
communication process, the process of marketing communication, advertising and sales promotion,
advertising and personal selling, advertising and publicity, advertising and public relations, AIDA
model, positive and negative aspects of advertising 4
1. http://advertisinghall.org/members/member_list.php?uyear=&uflag=all
2. http://en.wikipedia.org/wiki
3. Chunawalla S. A. and Sethia K. C. Foundations of Advertising Theory and Practice,
Himalaya Publishing House, Edition 6th pp 73-78
4. Chunawalla S. A. and Sethia K. C. Foundations of Advertising Theory and Practice,
Himalaya Publishing House, Edition 6th pp 1-23

Module:2                                                                              (20 Hours)

Advertising Planning And Decision Making: Planning framework, strategy and situation analysis,
consumer analysis, competitive analysis the marketing plan, the communication and persuasion
process, advertising exposure model, 5 the advertising plan 6 DAGMAR approach, types of
campaigns, advertising planning

5. Batra Rajeev Myers John G. Aaker David A. Advertising Management 5th Edition, Pearson
Education, pp 53-70

6. ibid chapters 4 , 5, and 6




                                                                                                  12
Module: 3                                                                                 (16 Hours)

Media Strategy: Media characteristics, Components of Media Plan, differentiate between Marketing
and media goals, organizing the media function.

Using Television :The audience, television as advertising medium, rating point system, share of the
audience, cable television and type of syndication.
Using Radio: Features, advantages and limitations, selling commercial time, using radio rating
Using newspapers: Marketing the newspaper, categories of newspaper advertising, circulation
analysis, newspaper supplements
Using magazines: Advantages and disadvantages of Magazines, why choose magazines, features of
magazine advertisements, how space is sold, placing the order, dates, networks and circulation,
planning the schedule, Planning a magazine - media schedule,
Out of home advertising: Outdoor advertising plan, forms of outdoor advertising, criteria for
selection of outdoor locations, creativity in outdoor advertising, transit advertising station and shelter
advertising
 Direct response and direct mail advertising and internet advertising: Definitions, Growth,
television, radio, magazines newspaper and direct response, what is a good direct response product,
types of direct response offers, direct mail advertising, advantages of internet advertising, internet
programming for sites and web pages, and commercial websites
7. Kleppner’s Advertising Procedure, Lane Ronald W., Russell Thomas J. and King Karen
Whitehill, Edition 16, Pearson 2008



Module: 4                                                                                   (12 Hours)

Setting Media Budgets 8 Media Tactics allocating media budgets 9

8. Batra Rajeev Myers John G. Aaker David A. Advertising Management 5th Edition, Pearson
Education, pp 555-590
9. ibid   pp 596-628
Module: 5                                                                               (04 Hours)

Global Marketing and Advertising 10

10. Batra Rajeev Myers John G. Aaker David A. Advertising Management 5th Edition, Pearson
Education, pp 725-744




                                                                                                         13
Reference Books:


   1. Advertising and promotion - An IMC approach - Shimp - Cengage Learning (India Edition)
   2. Advertising and promotion - An IMC perspective George E. Belch Michael A. Belch, and
      Keyoor Purani, Edition 7 , Tata McGraw Hill



Web Reference
www.magindia.com
www.ogilvyindia.com
www.agencyfaqs.com
www.adage.com
http://en.wikipedia.org/wiki
www.aaaindia.org




                                                                                           14
                        Sales & Distribution Management

Subject Code: 3007                                                              Contact Hours: 60
Work Load: 4hrs/week                                                            Credit Points: 04
Semester End Exam Marks: 80                                                     Internal Marks: 20


OBJECTIVE:
   1.   Introduce the basic concepts of Sales and Distribution Management as they apply to business
        and provides an integrating framework within which students can apply the concepts and tools
        learned.
   2. To help students acquire the knowledge, skills and attitudes needed for a managerial approach
        to running a business in today's competitive environment.


Module: 1                                                                              (16 Hours)

Introduction to Sales Management Duration
Evolution of Sales Department, Evolution of Personal Selling, Meaning and objective of Sales
Management, Nature and Role of Sales Management Selling (Industrial, Retail and services), Types
of Selling (Order takers, Order creators, Order getters)
Theories of Selling – AIDA Difference between Selling & Marketing Management


Module: 2                                                                                (12 Hours)


Selling process & Managing Sales Information or Setting Personal Selling Objectives :
Personal selling process Stages Prospecting (process & Methods) Handling customer objections-
Methods of Closing Sale, (This module includes role play by students regarding handling customers
& sales close), Types of Personal Selling mediums, current issues in different types of selling methods,
Objectives Qualitative & Quantitative Important terms: Market Potential, Sales Potential, Sales Forecast
Forecasting Market Demand Market Demand Function Market Demand Forecasting Marketing Decision
Support System Forecasting Process Methods of Forecasting.




                                                                                                      15
Module:3                                                                             (10 Hours)
Organizing Sales Efforts Management of Sales Territory & Management of Sales Quota
Functions & Qualities of Sales Executives Sales Territory- Meaning of Sales Quota Objectives and
Principles of setting Sales Quota, Quota Setting – Procedure / Methods Types Problems in Setting
Sales Quota


Module:4                                                                              (10 Hours)
Sales Budget Control & Cost analysis Duration
Purpose of Sales Budget Sales Budget – Form and Procedure Sales Audit, career opportunities in
sales


Module:5                                                                             (12 Hours)
Distribution Management: Duration:
Distribution Management - Marketing Channels. Structure Functions and Relationship, Retailing and
Wholesaling, Logistics and physical distribution, Structure and Strategy, Design of Channel system
and Distribution Systems.
Channel management –policies, information systems, assessing performance of marketing channels,
managing channel member relations.


RECOMMENDED BOOKS:
   1. Sales Management- Decisions, Strategies and cases by Richard R. Still,   Edward
   W. Cundiff; and Norman A.P. Govani- 5/e. Prentice Hall Publications, New Delhi.
   2. Sales and Distribution Management by Tapan Panda and Sunil Sahadev Oxford publication
REFERENCE BOOKS:
1. Professional Sales Management by R- E. Anderson, Joseph F. Har,Alan J. Bash - McGraw Hill
Inc. International Student Edition
2. Marketing Channels- Louis W. Stern, Adel L ER-Ansary, Anne T. Coughlan. 5\e. PHL, New
Delhi
3. ‘Cases in Marketing Channel strategy’, by Robert J.Foster Arch G.Woodride and J.Taylor Sims,
Harper and Row Publsihers.




                                                                                                  16
               Security Analysis and Portfolio Management

Subject Code: 3008                                                                 Contact Hours: 60
Work Load: 4hrs/week                                                               Credit Points: 04
Semester End Exam Marks: 80                                                        Internal Marks: 20


OBJECTIVE:
   1. The purpose of this course is to equip the students with the knowledge of basic tools to be
       used for the purpose of designing an analysis framework for the purpose of trading.
   2. To create awareness about investment products.


Module:1                                                                                (10 Hours)
Investment and Stock Market Indices
Nature and significance, types of investment; BSE Sensitive & National Indices, BSE 200, RBI
Index, NSE Index, Dollex and Foreign market indices, construction of securities market indices,
bond market indices.
Module:2                                                                                (10 Hours)
Analyzing Risk and Return
Types, risk aversion, return analysis, tools of measuring risk and return.
Module:3                                                                                (25 Hours)
Fundamental and Technical Analysis
FUNDAMENTAL ANALYSIS: Economic analysis, Industry and Company analysis;
TECHNICAL ANALYSIS : Behavior of stock market prices - Efficient market hypothesis,
Random walk hypothesis and other theories; QT tools - market breadth, stock price moving
average, exponential moving average method, MACD, oscillators, resistance and support level,
Chart analysis – basic charts, candlestick charts, double tops and bottoms chart, triple tops and
bottoms chart, head and shoulder chart, inverted head and shoulder chart, rounding top and
bottom, triangle charts, cup and handle chart, flag chart, pennant, gaps, wedge.




                                                                                                        17
Module: 4                                                                              (12 Hours)
Portfolio Management
Markowitz Portfolio Theory, asset pricing theories, Effects of combining securities, efficient
frontier, portfolio analysis, portfolio selection, models on selection, Portfolio construction –
tools; Portfolio performance evaluation – tools of evaluation, strategies, portfolio revision


Module:5                                                                               (03 Hours)
Overview Of Legal Infrastructure
The Securities Contracts (Regulation) Act 1956, (Rules, Bylaws & Regulations), Companies
Act, Rules for FII & NRI Investments, MRTP Act, Consumer Protection Act, FERA FEMA &
Money Laundering Act, Corporate Governance.




Recommend Book :
1. Donald E. Fisher & Ronald J. Jordan – Securities Analysis and Portfolio Management


Reference Books:
1. Punithvathy Pandian – Securities Analysis and Portfolio Management (Vikas 2002)
2. ZVI Bodie, Alex Kane & Alan J. Marcus – Investments (TMH, 5th Edition 2002)
3. Prasanna Chandra – Investment analysis and portfolio management (TMH, 2002)
4. Prasanna Chandra – Managing Investments (TMH)
5. Mayo – Investments and Indtroduction (Dryden Press, 6th Edition 2002)
6. Frank K. Reily & Keith C. Brown – Investment Analysis and Portfolio Management




                                                                                                    18
                          Financial Institutions and Markets

Subject Code: 3009                                                              Contact Hours: 60
Work Load: 4hrs/week                                                            Credit Points: 04
Semester End Exam Marks: 80                                                     Internal Marks: 20


OBJECTIVE:
   1. The purpose of this course is to create awareness about various products available in financial
       markets.
   2. To provide exposure to all financial institution and markets and their working.


Module:1                                                                              (05 Hours)
Financial Markets
Basic Concepts, types of financial Markets, role and need of Financial Markets
Module:2                                                                              (15 Hours)
Primary Market
Basic Concepts, Role of Primary Market, Methods of raising money from Primary Market,
Players in Primary Market, SEBI guidelines regarding market players, IPOs through Book
Building process - Eligibility to issue IPO, pricing of IPO, valuation of IPO, allotment of shares,
listing of shares; FPO, Private Placement, QIB Placement, Rights issue, Reforms in Primary
Market.
Module:3                                                                             (18 Hours)
Secondary Market
Basic Concepts, Role of SM, why SM, Membership, Dematerialization, Rematerialisation,
Rolling Settlement, Market Players, Trading, Clearing and Settlement Mechanism, BOLT,
Trading rules, Market Capitalization, Role and functions of Securities and Exchange Board of
India (SEBI), Investor protection fund (IPF), Do's and Don'ts for investors, Insider Trading,
Unfair Trade Practices.




                                                                                                      19
Module:4                                                                         (12 Hours)
Debt Market and Money Market
DEBT MARKET : Concept, Different types of products and Participants, Central Government
bonds, State Government Bonds, Corporate Bonds, Primary & Secondary Market for debt
instruments, Wholesale debt market (WDM) segment of NSE, Trading, Clearing and Settlement
Mechanism.
MONEY MARKET: Concept, different types of products, Recent issues in repo in India;
Secondary market transactions in Repos.
Module:5                                                                         (10 Hours)
Financial Institutions and Banks
Mutual Funds : Concept, structure of mutual funds in India, participants- custodian, Registrar
and transfer agent, AMC, New fund offer's & procedure for investing in NFO; Investors rights
and obligations, Mutual Fund Products and Features- mutual fund Valuation, Accounting &
Taxation.
Insurance: Concept of Insurance, How insurance works, definition of Risk, Classification of
Risks, Insurance Contract, Terminology, Elements and Principles; Types of Insurance insurance
products and services, insurance intermediaries.
Commercial Banks - Functions of Commercial Banks, Role of RBI , Types of Deposit
Accounts, banking serives, Non performing assets; Bank investments- Investment policy,
statutary reserve requirements, Non-SLR Requirements, banks investments classifications on
valuation norms, technoloigy, financial inclusion.
Other Financial Institutions – SFCs, SIDBI, EXIM, etc


Recommended Book:
1) Bhole, L. M., Financial Institutions and Markets, Tata McGraw Hills, New Delhi.
Reference Books:
1) Pathak, Indian Financial System, Pearson Education.
2) Khan, M.Y., Indian Financial System, Tata McGraw Hill, New Delhi.
3) Machiraju, H.R., Indian Financial System, Vikas Publishing House.
4) Machiraju, H.R., Working of Stock Exchange in India, New Age Publication.
5) Shekhar, K.C. and Shekhar, Lekshmy, Banking Theories and practices, Vikas Publication.



                                                                                                 20
                                   Derivatives Market
Subject Code: 3010                                                           Contact Hours: 60
Work Load: 4hrs/week                                                         Credit Points: 04
Semester End Exam Marks: 80                                                  Internal Marks: 20


OBJECTIVE:
   1. To provide student’s exposure to derivatives market, its working.
   2. To analyse strategies used in derivatives market
Module: 1                                                                               (05 Hours)
Introduction: Meaning of derivatives, derivatives products, derivative market in India, participants,
regulatory guidelines.
Module: 2                                                                                (18 Hours)
Futures and Forward Contracts : Meaning, participants, parties, trading, clearing and settlement
procedure, Hedging strategies, future price, valuation, SEBI guidelines.
Module: 3                                                                               (25 Hours)
Option Contract : Meaning, Parties, Option Valuation – Black and Scholes Model, Binomial Model,
Option Greeks, Trading and hedging strategies, Clearing and Settlement, procedure, SEBI guidelines.
Module: 4                                                                               (10 Hours)
Swap Contracts : Concept, types, valuation, regulatory mechanism.


Module: 5                                                                                (02 Hours)
Commodity Market:        Products, trading process, clearing and settlement procedure, commodity
exchanges, SEBI guidelines.




                                                                                                   21
Recommended Book:
1 Options and Futures by John C Hull 6th edition.


Reference Books:
1. Futures and Options by Vohra and Bagri.
2 Security Analysis and Portfolio Management by Fisher & Jordon
3 Financial Derivatives by Keith Redhead
4 Gardener Series on Options, Futures and Swaps
5 Downloaded study material for NCFM Cash and Derivatives market, commodities.
6 Derivatives by strong.
7 Derivatives by David and Thomas.




                                                                                 22
                    International Financial Management

Subject Code: 3011                                                             Contact Hours: 60
Work Load: 4hrs/week                                                           Credit Points: 04
Semester End Exam Marks: 80                                                    Internal Marks: 20


OBJECTIVE:
   1. To understand the basic concepts of International Financial Management.
   2. To give exposure to all aspects of International financial management.


Module:1                                                                             (09 Hours)
Balance of Payments : International Monetary System (IMF & World Bank). Capital Flows and
Flight-External Debt & Equity Financing. Analysis and preparation of BOP
Module:2                                                                             (16 Hours)
Indian Forex Market- Forex Markets, Cash and spot Exchange Markets, Convertibility of
Rupee - Exchange Control -Determination and forecasting of Forex rates - Law of one price -
Purchasing power parity - Interest Rate Parity. Problems on Basic Exchange Rate mechanism
Module:3                                                                            (10 Hours)
International Financial Markets & Instruments-, Overview of International Financial
Markets ( US, UK, Japan & Europe) Euro Currency market. Capital and money markets –
GDRs, ADRs, ADS - Bonds, FRNs -Cross currency rates and interest rate arbitrage
Module:4                                                                            (15 Hours)
Financing of Foreign trade:-Interest and currency risk - Compensation for risk -Risk
Management and products -Swaps, Options, Futures in Forex Markets - Hedging Instruments -
International Investment Strategies- Currency Exposure Management. Documents Project
Commercial banks and Foreign payments: International payments mode and costs
Module:5                                                                           (10 Hours)
International Capital Budgeting: Multilateral Netting; MNC capital budgeting techniques




                                                                                                    23
Case Studies:
  1. Turkey’s Kriz : Deteriorating BOP (MBF – Eiteman Ch. No. 1)
  2. The Venezulan Bolivar Black Market (MBF – Eiteman Ch. No. 6)
  3. Currency Pass through at Porshe (MBF – Eiteman Ch. No. 7)
  4. Toyota’s European Operating Exposure (MBF – Eiteman Ch. No. 12)
  5. Honeywell & Pakistan International Airways (MBF – Eiteman Ch. No. 21)


Recommended Book:
  1. International Financial Management by Jain, Yadav & Peyrard, Macmillan


Reference Books:
  1. International Financial Management by Thummuluri Siddaiah, Pearson
  2. International Financial Management by Jeff Madura, Cengage Learning
  3. International Financial Management by Madhu Vij, Excel Books
  4. Multinational Business Finance by Eiteman, Stonehill & Moffett, Pearson, 12th Ed.
  5. International Financial Management by Vyuptakesh Sharan, PHI
  6. International Financial Management by P.G. Apte, Tata MacGraw Hill




                                                                                         24
        Organizational Development & Change Management

Subject Code: 3012                                                           Contact Hours: 60
Work Load: 4hrs/week                                                         Credit Points: 04
Semester End Exam Marks: 80                                                  Internal Marks: 20


OBJECTIVES:
            1. To understand the basic concepts of ODCM.
            2. As objective of organizational development are framed keeping in view specific
               situations, they vary from one situation to another.


Module: 1                                                                                  (10 Hours)
Introduction to organizational development, field of organizational development: Values,
Assumptions & Beliefs in OD: Foundations of OD: Managing the OD process. Meaning, nature,
types: Theories of planned change: Organizational development- Nature & characteristics.
Module: 2                                                                                  (10 Hours)
OD Interventions : Overview of OD Interventions: Team interventions –Diagnostic Meeting Gestalt
approach: process consultation: Comprehensive OD Interventions sensitization, T- groups, Structural
interventions –Restructuring Organizational strategic interventions – Organizational & environmental
relationship, Organization transformation.
Module: 3                                                                               (10 Hours)
Contemporary issues & applications – organizational Development Global context, Organizational
development in service sector , OD practices- role, competencies requirements professional Ethics &
values & experience : future trends in OD.
Module: 4                                                                               (20 Hours)
Organizational Change : Nature of changes: types of changes-reactive changes: anticipatory change,
planned change, incremental change, operational change: strategic change: transformational change
and revolutionary change. Speed of change institutional and Human Ability to cope with change:
Forces of Change: External – Political, economic, technological and governmental forces: Internal –
system dynamics, individual/group expectations, structure- Force Field Analysis.




                                                                                                   25
Organizational change management: Transformational planning :Assessing an organization’s
propensity to change structural considerations of change ; impact analysis, Resistance to change &
managing resistance :Human response to change –dealing with individuals ; cognitive dimensions –
change mechanisms: explaining the nature & direction of change ;communication creating a common
value orientations ; employee training ; affective dimensions of managing change ; employee
empowerment ; employees as partners ; compensation systems; dealing with negative emotions.
Module: 5                                                                               (10 Hours)
Managing Change through Cultural Transformation: Role of organizational culture in the
transformation process; identifying & diagnosing organizational culture ; developing new culture ;
employee –culture compatibility structural ,cultural & strategic changes in global companies.


Recommended Books:
   1) Organization Development by French and Bell, PHI Publication
   2) Harigopal K Management of Organizational Changes Leveraging Transformation Response
       Book New Delhi
   3) Organization development: Behavioral Science Interventions for organization Improvement.
       By Pearson Education
References Books:
   1) Organization Development and Change by Cummings and Worley, Thomson (S-W)
       Publication
   2) Kavita Singh Organization Change and Development, Excel Books, New Delhi




                                                                                                 26
                Course Title: Human Resource Development

Subject Code: 3013                                                                 Contact Hours: 60
Work Load: 4hrs/week                                                               Credit Points: 04
Semester End Exam Marks: 80                                                        Internal Marks: 20


OBJECTIVES:
            1. The Statement which Identify the specific knowledge, skill, or Attitude the learner
                should gain.
            2. To display as a result of the training or instructional activity.


                                Part-I Performance Management
Module: 1                                                                                    (10 Hours)
Introduction:     Definition   of   performance     Management,       Philosophy    behind    performance
management, Concept of performance management, Role and characteristics of PM system, System
model of performance management, Performance process and strategic planning linkages.
Module: 2                                                                                    (18 Hours)
Performance Appraisal System : Defining performance appraisal, performance dimensions, and
methods of performance appraisal (Traditional and Modern). Planning performance for role clarity,
Accountability and effectiveness. Job analysis in PA system, rater’s errors, data collection conducting
an appraisal interview. Recent Developments and legal issues in Performance Appraisal.
Performance Counseling and Mentoring: Meaning and Definition, Principles of counseling, process,
what is counseling is Not; Directive and Non Directive types of Counseling; Characteristics of good
counselor; Post appraisal interview; Potential Appraisal performance Improvement Strategies

                               Part-2 Training and Development
Module: 3                                                                                     (12 Hours)
Introduction to Training and Development : a. Definition and meaning of Training and
Development, TNA- Training Need Analysis, Relationship between Performance Management and
Training. Objectives and Need for Training, Development: Management/ Executive Development,
Difference between Training and Development



                                                                                                          27
b. Characteristics/skills of an effective Trainer. Developing a Training Schedule, Training Calendar.
Designing the training Process, Evaluation of Training – Feedback, Measuring Training
Effectiveness, ROI of Training. Donald Kirk Patrick’s Model


Module: 4                                                                                (12 Hours)
Types of Training - On the Job, Off the job, Out ward Bound Training, Experiential Learning,
Training and Development Tools /Techniques: Lecture, Case Studies, Role Plays, In Baskets, Use of
audio Visual aids in training .Sensitivity Training, Assessment Centers , Conferences ,Seminars ,
Advantages and Disadvantages of each of the mentioned Techniques. Training and Development for
a) Leadership b) Team Building
                                 PART III- Competency Mapping
Module: 5                                                                                 (08 Hours)
Competency Mapping: History and origin of competency, KSA v/s competency, Reasons for
popularity of competency, components of competency: skill, knowledge and motive, iceberg model
of competency, operant and respondent traits of competency.


Recommended Books:
   ·   Total performance score card, Herbert k and ramprasad- Elsevier publications
   ·   Performance appraisal and management- tapomay deb excel books
   ·   Human Resource Management by Gary Desler pearson/ PHI education
   ·   Appraising and Developing Managerial Performance by T.V.Rao Excel Books
   ·   Organization Behaviour – Human Behavior at work – by John.W.Newstrom and Keith Davis
       Tata McGraw Hill
   ·   Goldstein, I.L. & Ford, J.K. (2009) Training in Organisation, Cengage Learning.


Reference Books:
   1. Performance Appraisal Methods and Personnel and Human Resource Management By David
      Decenze and Stephen P Robbins-PHI Publications
   2. Performance appraisal by Bob Havard-kogan page publication
   3. HRM by Ivanchevich PHI EEE edition
   4. Managing employee performance by Richard S Williams Thomson Publications
   5. Competency and assessment centers by Nitin Savrekar
   6. Personnel & HRM by P Subba Roa Himalaya publishing
   7. Human Relation in organization Robert N Lussier Mc Graw Hill




                                                                                                    28
                  Legal Environment & Industrial Relations

Subject Code: 3014                                                               Contact Hours: 60
Work Load: 4hrs/week                                                             Credit Points: 04
Semester End Exam Marks: 80                                                      Internal Marks: 20


OBJECTIVES: -
1. To understand the legal systems that is essential in an organization.
2. To enhance the knowledge about Industrial Relations.


Module: 1                                                                                            )
                                                                                            (10 Hours)
Introduction: Importance of Industrial Relations :- 3 Acts of IR, Role of each of the three in IR,
Employee, Employer, Govt. Change in the legal environment in 21st               Century in India. The
constitution of India-all articles related labour legislation of India.

Module: 2                                                                                            )
                                                                                            (15 Hours)
Trade Unions & Collective Bargaining
Trade Unions:-What are Unions, Federations? Registered Unions, Recognized Union. Problems of
Trade Unions in India, Trade Union Act-1926.
Collective Bargaining: Introduction, definition, the nature of collective bargaining. Essential
condition for the success of collective bargaining, the legal frame work of collective bargaining.
Functions of collective bargaining. Collective bargaining Process. Perquisites for collective
bargaining, Negotiating techniques and skills. Workers participation in management.
Cases – Code of discipline in industry - Criteria for recognition of unions


Module: 3                                                                                           )
                                                                                           (15 Hours)
Industrial Unrest & Conflicts: Industrial Unrest & Conflicts: - What are industrial conflicts?
Prevention, causes & manifestation of industrial conflicts- strikes (types of strikes) & lockouts.
What are Industrial Disputes: - Preventive measures & Machinary for dispute settlement, Industrial
Dispute Act-1947, Grievance-What are grievance, causes & prevention. Model grievance procedure.




                                                                                                      29
Module: 4                                                                                     )
                                                                                     (10 Hours)
Labour Welfare : What is labour welfare – Types, Internal & Extra Mural. Acts related to labour.
Welfare-Factories Act-1948, Maternity Benefit Act.
Social security in India- Objectives of social security,- Employee Provident Fund & Miscellaneous
provisions act-1952, payment of Gratuity Act-1972.


Module: 5                                                                                      )
                                                                                      (10 Hours)
Wages & Wage Policy:- Introduction to wage, wage system in India. Components of pay structure.
Salient features of:-Minimum wages Act-1948,Payment of wages Act-1936,Payment of Bonus Act-
1965


Recommended Books:
   1. B.D. Singh – “Industrial Relations – Emerging Paradigm” Excels Books
   2. Arun Monappa – “Industrial Relations” -Tata McGrew Hill Publishing Company ltd. (latest
       edition 2002).


Reference Books:
   (1) P.R.N. Simha et al – “Industrial Relations, Trade Unions and Labour Legislations, Pearson
       Education”.
   (2) R.S. Davar – “Personnel Management and Industrial Relations”, Vikas Publishing House,
       Mumbai. (Latest edition 2005).
   (3) Myers A Charles and Karnnappan .S-“Industrial Relations in India”, Asian Publication
       House, Mumbai.
   (4) Venkata Ratnam –“Industrial Relations”, Oxford University Press.




                                                                                                   30
              Human Resource Acquisition and Maintenance

Subject Code: 3015                                                              Contact Hours: 60
Work Load: 4hrs/week                                                            Credit Points: 04
Semester End Exam Marks: 80                                                     Internal Marks: 20


OBJECTIVE:
            1. To make the students familiar with the process of acquiring human resources and
               introduce the students of HRM with the fundamentals of Compensation, benefits and
               Incentives.
            2. To provide and insight into the current practices in the corporate world with regard to
               Recruitment, Selection, Compensation, Benefits and Incentives.


Module: 1                                                                                 (10 Hours)
Human resource acquisition: Recruitment and selection- concept & background
Job Analysis- Meaning, definition, purpose and process. Methods of job analysis: job analysis
interviews, job analysis questionnaire, task analysis inventory, position analysis questionnaire,
subject expert workshops, critical incident technique, job analysis survey, functional job analysis, job
element method, repertory grid, critical incident technique.


Module: 2                                                                                 (10 Hours)
Recruitment, Selection and Placement
Hiring Process:
Hiring decision-Nature of hiring: regular, temporary, full time, part time, apprentice, contractual, and
outsourcing. Need analysis, cost analysis and job analysis.
Hiring internally- Meaning and definition of internal recruitment. Advantages and disadvantages in
terms of cost, time, quality and suitability. Sources of internal recruitment: circulars, intranet
advertisements, employee referrals. When and how to use Internal Recruitment, Policy guidelines and
union settlements.
External Hiring-Meaning and definition of external recruitment. Sources of external recruitment:-
Advertisement, in news paper, TV/Radio, Internet, search on the internet, wanted signboards,



                                                                                                     31
consultants, employment exchange, campus recruitment, employee referrals and unsolicited
applications. Advantages and disadvantages of the above sources in terms of cost, time, convenience,
reach of the targeted population, and quality of applicant pool. Job advertisement: drafting, size and
contents.
Screening the candidates: Application Forms: bio-data /resume/curriculum vitae and weighted
application blanks: meaning, definition, purpose, advantages and disadvantages – taking behavioral
approach to recruitment: spotting personality patterns, making basic assumptions, predicting the
future strategy Vs Technique. Identifying the ingredients of success: the winning candidate’s profile,
challenges in the interview, the starting point, day to day execution, dealing with people, the inner
person, additional characteristics. Studying the CV.

Testing-Meaning, definition, purpose, advantages and disadvantages. Ability tests clerical ability test,
mechanical ability test, mental ability test, physical ability test, personality assessment test, typing
test, shorthand test, computer proficiency test


Module: 3                                                                                 (10 Hours)
Interviewing: Planning the interview, Interview process - getting started, examining the 5 interview
areas, examining the strengths & weaknesses,
 Reference checking: meaning, definition and purpose. Verification of character, criminal
antecedents, previous work behavior and education qualifications.
Appointment orders- Meaning, definition, and purpose. Contents of appointment letter, hard copy
(or soft copy), method of delivery and retrieving the acknowledgement copy.


                             HUMAN RESOURCE MAINTENANCE
Module: 4                                                                                 (20 Hours)
Employee Compensation
Introduction-Compensation meaning, objectives, nature of compensation, types of compensations,
compensation responsibilities, Compensation system design issues:

Variable Pay and Executive Compensation: Strategic reasons for Incentive plans, Administering
incentive plans, Individual incentive plans-Piecework, Standard hour plan, Bonuses, Merit Pay,
Group incentive plans- Team compensation


Module: 5                                                                                 (10 Hours)
EMPLOYEE BENEFITS: meaning, strategic perspectives on benefits-goals for benefits, benefits
need analysis, funding benefits, benchmarking       benefit schemes,    nature and types of benefits,
Employee benefits programs




                                                                                                     32
RECOMMENDED BOOKS:
  1. Human Resource Selection by Robert D. Gatewood and Hubert S.Feild, South western
     Cengage Learning, Mason, Ohio 2001
  2. Staffing Organization, Herbert G. Heneman III, Timothy A. Judge,5th Edition, M
     Compensation & Reward Management, BD Singh, Excel Books
  3. Compensation, Milkovich & Newman, Tata McGraw Hill International
REFERENCE BOOKS:
  1. Employee Selection, Lilly M Berry, Thomson Publications
  2. Hiring & keeping the best people, HBS Press
  3. Human Resource Planning, Dipak Kumar Bhattacharyya, 2ndedition, Excel Books.
  4. High performance hiring by Robert w. Wendover, Crisp Publication California, 1991.
  5. Strategic Compensation, Joseph J. Martocchio, 3rd Edition, Pearson Education
  6. Compensation Management in a Knowledge based world, Richard I.Anderson, 10th edition,
     Pearson Education
  7. Compensation Management, ErSoniShyam Singh, Excel Books.




                                                                                          33
                        Production Planning and Control

Subject Code: 3016                                                             Contact Hours: 60
Work Load: 4hrs/week                                                           Credit Points: 04
Semester End Exam Marks: 80                                                    Internal Marks: 20


OBJECTIVES:
            1. To teach the students the basics elements of production management.
            2. To provide and insight into the current practices in the production management.
Module: 1                                                                                 (12 Hours)
Production and Operations Management: Role of Production and Operations Manager, purpose
and objectives of production Management, definition of productions Management, Historical
development, handicraft era, Industrial revolution, scientific Management era, operations and
computerized era
Module: 2                                                                                 (12 Hours)
Location and layout: plant location and factors affecting location, types of layouts, product layouts,
process, mixed & fixed position layout, Behavioral aspects of layout. Quantitative problems on
layouts to be solved. Advantages and disadvantages of layouts
Module: 3                                                                                (12 Hours)
Work study: nature history and applications; factors affecting working conditions (occupations
safety and health, fire prevention, lighting, climatic conditions, noise and vibrations etc, ergonomics
factors). Flow process chart (only man type) symbols and two handed chart for simple operations
Module: 4                                                                                (12 Hours)
Production, planning and control: Productivity; introduction and indices, capacity planning,
production planning, production planning and control. Objectives and function, process sequencing,
scheduling and loading, principles, considerations and purposes, problems on sequencing to be solved
for n jobs and 2 machines and n jobs and three machines




                                                                                                    34
Module: 4                                                                               (12 Hours)
Inventory Management and quality control: Inventory control; needs and functions, ABC analysis,
quality control, introduction and definitions, control charts;- X, R, P, C, N P ( problems on control
charts to be solved)




    RECOMMENDED BOOKS:


   1. Operations management theory and problems- Joseph Monks; Mc Graw Hills
   2. Production and Operations Management: Everette and Elbert, PHI publication
   3. Introduction to work study, ILO publications
   4. Advanced accountancy; Jain and Narang; Kalyani publications




                                                                                                  35
                                 Materials Management
Subject Code: 3017                                                             Contact Hours: 60
Work Load: 4hrs/week                                                           Credit Points: 04
Semester End Exam Marks: 80                                                    Internal Marks: 20


OBJECTIVES:
            1. The Management of employees, both individually and collectively, remains a central
               feature of organizational life.
            2. This course is an attempt to understand the conceptual and practical aspects of
               employee relations at the macro and micro levels.


Module: 1                                                                                 (14 Hours)
Introduction- scope of materials management- primary and secondary objectives- integrated materials
management, - relation with functional areas of organization. Organizing for materials management-
basis for forming organizations- conventional and modern approaches to organizing materials
management
Module: 2                                                                                 (10 Hours)
Materials identification- classifying of materials- codification of materials- standardization-
simplification and variety reduction of materials
Module: 3                                                                          (10 Hours)
Inventory control- techniques- FSN, VED, ABC –working capital Management with reference to
inventory
Module: 4                                                                                 (12 Hours)
Management of stores- location- different types of stores- safety and security of materials-stores
equipment- materials handling equipment- factors affecting materials handling-stores issues and
receipts- procedures- forms and policies in stores transactions- stores accounting- stores organization
– materials safety and security
Module: 5                                                                                 (14Hours)
Purchasing- planning purchasing materials- norms of vendor rating- CEI methodology, Japanese
industry-selection & development- purchasing procedures and methods- legal aspects- insurance of
materials- supply management- sources of supply- outsourcing- sub contracting- reasons for sub
contracting- criteria for selecting subcontractors- rating- factors affecting subcontract rate fixing-
internal and external subcontract




                                                                                                    36
RECOMMENDED BOOKS:
       3. Integrated materials management- A. K. Datta-PHI
       4. Purchasing and Supply Management- Dobbler, Burt D. N.-TMI, 7/e, 2004
REFERENCE BOOKS:
 1. Materials Management- P Gopalkrishnan- PHI, 2002
 2. Purchasing And Materials Management- Leendors Fearson- Universal Book Stall
 3. Purchasing And Inventory Control- K S Menon- wheelers Publishers
 4. Materials Management: Varma M, M- SultanChand and sons




                                                                                  37
                         Enterprises Resource Planning
Subject Code: 3018                                                          Contact Hours: 60
Work Load: 4hrs/week                                                        Credit Points: 04
Semester End Exam Marks: 80                                                 Internal Marks: 20


OBJECTIVES:
                  1. To get students acquainted with fundamentals of object oriented programming.
                  2. To use JAVA language as a tool for effective technical upgradation of the
                     systems and the organizations as a whole.
Module: 1                                                                             (12 Hours)
ERP as integrated Management Information System, Evolution of ERP, Benefits, ERP Vs Traditional
Information Systems
Module: 2                                                                              (16 Hours)
Business Process Reengineering: Need and challenges, management concerns about BPR, BPR to
build business model for ERP, ERP & Competitive Advantage, basic Constituents of ERP, Selection
criteria of ERP Packages, Procurement process of ERP packages
Module: 3                                                                              (12 Hours)
Overview of ERP Packages: PEOPLE SOFT, SAP- R/3, BAAN IV, MFG/PRO, IFS/AVALON,
ORACLE- FINANCIAL, Survey of Indian ERP, Packages, regarding their coverage, performance
and cost
Module: 4                                                                   (12 Hours)
ERP Implementation: Issuers, role of consultants, vendors, users, need for training, customization,
ERP implementation methodology and post implementation issues and options
Module: 5                                                                              (08 Hours)
ERP case studies in HRM, Finance, Production, Product Database, materials, Sales & Distribution



RECOMMENDED BOOKS:
   1. Enterprises Resource Planning- Concepts and Practices by Vinod Kumar Garg & N. K.
       Venkatakrishna, PHI
   2. Enterprise Resource Planning by S Sadfagopan, PHI
   3. Enterprise Resource Planning- Alex Leon, THM, I/e, 2003




                                                                                                  38
                             World Class Manufacturing
Subject Code: 3019                                                             Contact Hours: 60
Work Load: 4hrs/week                                                           Credit Points: 04
Semester End Exam Marks: 80                                                    Internal Marks: 20


OBJECTIVES:
            1. The management of employees, both individually and collectively, remains a central
               feature of organizational life.
            2. This course is an attempt to understand the conceptual and practical aspects of
               employee relations at the macro and micro levels
Module: 1                                                                                 (15 Hours)
World- Class – Manufacturing: Basic principles of manufacturing strategy. Manufacturing strategy
concepts and domains. Relations of manufacturing strategy with marketing and corporate strategies.
Trade- offs in manufacturing objectives. Creating competitive advantages through manufacturing.
Competitiveness models. Formulation and implementation of manufacturing strategy. Six sigma
philosophy
Module: 2                                                                                 (10 Hours)
Manufacturing Decisions: Production system design. Market led versus technology- led approaches.
Product differentiation process positioning. Mass customization. Focused manufacturing. Economics
of integration, continuous improvement- kaizen, Deming Methods, Taguchi Methods, Toyota
manufacturing and SMED Manufacturing
Module: 3                                                                                 (10 Hours)
Product and Process Designing:
Improving product and process design- Lean production- Flexible manufacturing Systems, Rapid
Prototyping, Poka Yoke, 5-S, 3 M, use of Information technology in Manufacturing, Just In Time,
Product Mix, Optimizing, Procurement & stores practices, Total Productive Maintenance, Visual
Control

Module: 4                                                                                 (15 Hours)


Performance Measurement Framework for Analysing Manufacturing Effectiveness:
Measurement tools and techniques, Cost- accounting – based measurement and non financial
performance. World- class manufacturing and bench marking, Concepts of benchmarking, bottleneck
and practices, Best performers- Gaining competitive edge through world class manufacturing- value
added manufacturing- eliminating waste- Toyota Production System- example



                                                                                                    39
Module: 5                                                                               (10 Hours)
Manufacturing Strategy in the Global Context: Global management paradigm and the extended
enterprise. Internationalization strategies and core competencies of cooperation. Alliance advantages
and technology transfer



RECOMMENDED BOOKS:
   5. Strategic Management Concepts and cases by Kachru Upendra
   6. World class manufacturing-strategic perspective- B. S. Sahay, KBC Saxena
   7. Ashish Kumar(Mac Milan)
   8. Making Common sense common practice- modes for manufacturing excellence
   9. Ron Moore( Butter worth Heinmann)
   10. The Toyota Way- Jegffrey K.Liker(Tata Mac Graw Hill


REFERENCE BOOKS:
   1. Water D. 2006, Operations Strategy, London; Thomson Learning
   2. Hitt, M A, R D & Hoskisson, R E. 2009, Strategic Management: Competitiveness and
       Globalization: Concepts & cases, Mason, Ohio: South Western Cengage Learning
   3. Van Mieghem, J. A. 2008, Operations Strategy: Principles and practice, Belmont, Mass:
       Dynamic Ideas
   4. Miltenburg, J. 2005, Manufacturing Strategy: How to Formulate and Implement a Winning
       Plan, New York: Productivity Press
   5. Hussey, D E. 1998, Strategic Management: From Theory to Implementation, 4th Edition,
       Oxford: Butterworth- Heinemann
   6. Hill T. 1993, Manufacturing Strategy, 2nd Edition, The Macmillan Press
   7. Hill T. 2000, Manufacturing Strategy: Text and case, Boston: Irwin
   8. Hayes, R H & Wheelwright, S C. 1984, Restoring Competitive Edge, Competing through
       manufacturing, John Wiley & Son
   9. International Journal of Operations and Production Management
   10. Journal of Business Strategy
   11. Harvard Business Review




                                                                                                  40
                Object Oriented Programming using JAVA
Subject Code: 3020                                                             Contact Hours: 60
Work Load: 4hrs/week                                                           Credit Points:04
Semester End Exam Marks: 80                                                    Internal Marks: 20

Course Objective:
         1. To get students acquainted with the fundamentals of object oriented programming.
         2. To use JAVA language as a tool for effective technical upgradation of the systems and
            the organizations as a whole.


Module: 1                                                                        (15 Hours)
Fundamentals of OOP: Introduction, basic concepts, Benefits & Application of OOP
Evolution of JAVA: History, How JAVA differs from C & C++, JAVA & World Wide Web,
Support Systems, JAVA Environment
JAVA Language: Overview, Simple JAVA program, Application with two classes, Program
Structure, JAVA Tokens, JAVA Statements, Implementation, Virtual Machines & Command line
arguments, Programming

Module: 2                                                                                 (15 Hours)

Constants, Variables, & Data Types: Scope of variables, Type Casting, Standard Default Values
Operators & Expressions: Types of Operators, Arithmetic Expressions, Evaluation, Precedence of
AE, Type Conversions in Expressions, Operator Precedence and Associativity, Mathematical
Functions
Decision Making and Branching: Types of statements

Module: 3                                                                         (10 Hours)
Decision Making & Looping: Introduction, Types, Jumps in loops, labeled loops
Classes, Objects and Methods: Definitions, Fields Declarations, Methods Declarations, Creating
Objects, Accessing class members, Constructors, Methods Overloading, Static members, Nesting of
methods, Inheritance, overriding methods, final variables and methods, final classes, finalizer
methods, abstract methods and classes, methods with varags, visibility control
Arrays, Strings & Vectors: One-dimensional, two dimensional array, creating an array, strings,
wrapper classes

Module: 4                                                                                 (10 Hours)
Interfaces: Multiple Inheritance, definition, extending interfaces, implementation, accessing interface
variables
Packages: Putting Classes Together, Java API packages, system packages, naming conventions,
creating & accessing packages, using and adding class to a package, hiding classes, static import




                                                                                                    41
Mutilthread Programming: Introduction, creating threads, extending thread class, stopping and
blocking thread, life cycle of a thread, using thread methods, thread exceptions, priority and
synchronization, implementing a ‘runnable’ interface

Module: 5                                                                      (10 Hours)
Managing Errors & Exceptions: Types of errors,exceptions, syntax of exception handling
code,multiple catch statements, using finally statements,throwing our own exceptions, using
exceptions fordebugging

Applet Programming: Applets vs. Applications ,Building applet code, applet life cycle, creating
anexecutable applet, designing a web page, applet tag, adding applet to HTML, running the applet,
passing parameters to applets, aligning the display.

Graphics Programming: The Graphics Class, linesand rectangles, circles and ellipses, drawing
arcs,polygons, line graphs, using control loops in applets,drawing bar charts.



Reference Book:

Programming with Java, 3rd Edition, Tata McGraw Hill, E. Balaguruswamy




                                                                                              42
           Applications with Database Management Systems

Subject Code: 3021                                                               Contact Hours: 60
Work Load: 4hrs/week                                                             Credit Points: 04
Semester End Exam Marks: 80                                                      Internal Marks: 20

OBJECTIVE:
1. To get students acquainted with the fundamentals of object oriented programming
2. To use JAVA language as a tool for effective technical upgradation of the systems and the
organizations as a whole.




Module: 1                                                                                    (12 Hours)
Database & Database Users-Introduction, characteristics of the Database Approach, actors on the
scene, advantages of using DBMS, Workers behind the scene, and Implications of the Database
Approaches.
Module: 2                                                                                     (12 Hours)
Database S ystem Concepts &Architecture- Data models, schemas &instances DBMS Architecture
& Data Independence, Database language &interfaces, the Database system environments,
Classification of Database Management systems
Module: 3                                                                                      (10 Hours)
Data modeling using the entity relationship- Model: High-level conceptual data models for data
base design, entity types, sets attributes & keys, relationship types, roles & structure constraints, weak
Entity types
Module: 4                                                                                      (12 Hours)
Record storage and Primary file organizations- Introduction, secondary storage Device,
Parallelizing, Disk access using RAID technology, Buffering of Block splacingfile records on disk,
operations on files, files of un ordered records(Heap files),files of ordered records(sorted
files),Hashing techniques.
Module: 5                                                                                     (14 Hours)
Functional dependence and Normalization for relation database- Design guidelines for relational
schemes, 14functional dependencies, normal forms based on primary keys, general definitions of
second &third normal forms, Boyce –Codd, normal forms SQL- the relational database standard:
Data definitions, constraints &schemes changes, In SQL, basic queries of SQL join multiple table
queries insert update delete Statements in SQL views


RECOMMENDED BOOKS:
1) Fundamental of database system- third edition Ramex Elmasri Shamkant.B Navthe
2) Introduction to database systems Bipin C Desai




                                                                                                       43
                          Enterprise Resource Planning

Subject Code: 3022                                                           Contact Hours: 60
Work Load: 4hrs/week                                                         Credit Points: 04
Semester End Exam Marks: 80                                                  Internal Marks: 20



OBJECTIVE:
1.To get students acquainted with the fundamentals of object oriented programming.
2.To use JAVA language as a tool for effective technical upgradation of the systems and the
organizations as a whole.


Module: 1                                                                                (12 Hours)
ERP as integrated Management InformationSystem, Evolution of ERP, Benefits, ERP vs.Traditional
Information System.
Module: 2                                                                                 (12 Hours)
Business Process Reengineering: Needand challenges, Management concerns about BPR, BPR to
build business model forERPERP & Competitive Advantage, basic Constituents of ERP, Selection
criteria of ERPPackages, Procurement process of ERP Packages
Module: 3                                                                                 (12 Hours)
Overview of ERP Packages: PEOPLESOFT, SAP-R/3, BAAN IV, MFG/PRO, IFS/AVALON,
ORACLE-FINANCIAL, And Survey of Indian ERP, packages, regarding theircoverage, performance
and cost
Module: 4                                                                                 (12 Hours)
 ERP Implementation: Issues, role ofconsultants, vendors, users, need for training, customization,
ERP implementation methodology and post implementation issues and options
Module: 5                                                                                 (12 Hours)
ERP Case Studies in HRM, Finance,Production, Product Database, Materials, sales & Distribution


RECOMMENDED BOOKS:

   1. Enterprise Resource Planning – Concepts and Practices by Vinod Kumar Garg & N K.
      Venkatakrishna, PHI
   2. Enterprise Resource Planning by S Sadagopan, PHI
   3. Enterprise Resource Planning – Alexis Leon, THM, I/e, 2003




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                         Electronic & Mobile Commerce
Subject Code: 3023                                                          Contact Hours: 60
Work Load: 4hrs/week                                                        Credit Points: 04
Semester End Exam Marks: 80                                                 Internal Marks: 20


OBJECTIVE:
  1. To get students acquainted with the fundamentals of object oriented programming.
  2. To use JAVA language as a tool for effective technical upgradation of the systems and the
     organizations as a whole.


Module: 1                                                                        (12 Hours)
Managing Electronic Commerce
Module: 2                                                                        (12 Hours)
Overview of E-Commerce: Introduction, Definition,Goals, Meaning, Evolution, E-Commerce goals
vs.Business Goals, E-Commerce vs. Traditional Commerce,
Major segments of E-Commerce, Economic Model for Ecommerce
Driving the E-Commerce Revolution: E-Commerceactivities, STP, Business model & product
suitability,Maintaining Metadata, Cookies, FTP, SNMP, Aliases

Module: 3                                                                               (12 Hours)
 Supply Chain Management: Definition, goals, benefits,functions, Value Chain Management
(VCM)
Electronic Data Interchange (EDI): Benefits,applications, advantages & limitations, cost,
concept,Protocols, Encryption & Data Standard

Module: 4                                                                             (12 Hours)
Electronic Payment System (EPS): Introduction, types, methods, Net Banking

E-Security: Introduction, Introducers, Cryptography,Hacker, Secure Electronic Transaction (SET),
SecureSocket layer (SSL), E-Commerce Act, VPN

Module: 5                                                                     (12 Hours)
M-Commerce Technologies: Network Technologies,Mobile Devices, Service Development
Technologies, MCommerceEnabling Standards

Text Books:
   1. E-Commerce, C S V. Murthy, Himalaya Publishing House
   2. Mobile Commerce, Paul May, Cambridge University Press.




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