Docstoc

Google’s “Big Daddy” Purportedly Causing Havoc With Page Rankings

Document Sample
Google’s “Big Daddy” Purportedly Causing Havoc With Page Rankings Powered By Docstoc
					Google’s “Big Daddy” Purportedly Causing Havoc With Page Rankings

Bigdaddy, Google’s new data centre, isn’t news to most webmasters; both
Search Engine Watch and Webmaster World’s forums have discussed the
technology since late 2005, and even Google’s own Chief Search Engineer
Matt Cutts has blogged the topic extensively. Even the reason behind the
naming convention (one of the Google staff’s kids call him Big Daddy at
home) is out in the open.

How Bigdaddy will affect page rankings within Google however, still
remains to be seen, although there is a lot of speculation floating
around the Net. Mr. Cutt’s blog states that the new foundation will
improve cannonicalization, which is the computer code that tells a search
engine that

www.domain.com
domain.com
domain.com/index.html
www.domain.com/index.html

are all the same web site. It is also reported that the data center will
positively impact 302 redirects, which have been a known issue for some
time.

What wasn’t anticipated with the update though were the chaotic and
oftentimes strange behaviors the search engine has displayed, most
notably over the past several months. Although some of Google’s
previously-indexed sites dropping off the face of the engine may be
associated with their reported lack of server space and others due to
Google’s “different datacenters get different data at different times”
statement, many of the problems seem surreal, without explanation.

For instance, Webmaster World’s forums have reported large SERPS drops,
changes in supplemental result handling, “home page only” results and
pages dropping right out of the Bigdaddy index, while the Digital Point
forums are asking if Google has cleaned their index and why the
supplemental problem is reoccurring.

What little information is available on the subject is only the
information that webmasters are providing each other; little explanation
is coming from Google themselves right now. Some experts have shown that
the supplemental deletions across the data centers have been gradual over
the past several months, with the idea that perhaps the supplemental
results are being deleted to free up server space. Others have noticed
the inclusion of longer URLs with multiple variables, such as database-
driven pages (which were not previously indexed), and the product-based
sites like BizRate and Amazon generating higher search results than
previously found.

Right now, the only “fixes” seem to be either contacting a member of the
Google team (most notably posting in Mr. Cutts’ blog), ensuring your
website doesn’t fit within the “too similar” Google guideline (as it
seems that sites with slightly different page text are doing better than
most) or hitting up Google’s site for a re-inclusion request. Without
more guidance from Google though, there isn’t much webmasters can
actively do at the moment, other than sit back and watch Bigdaddy work
out the search engine-retrieval bugs, talk over the situation with other
webmasters, and stay as informed on the subject as possible.

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:3
posted:8/3/2012
language:simple
pages:2
Description: Bigdaddy, Google’s new data centre, isn’t news to most webmasters; both Search Engine Watch and Webmaster World’s forums have discussed the technology since late 2005, and even Google’s own Chief Search Engineer Matt Cutts has blogged the topic extensively.