Google Keywords Tool Guide
If you have thought about starting your own website or already have one,
and have done any research at all, you have read about the importance of
keywords. Everything on the web is driven by keywords. It’s the fuel the
Internet runs on.
One of the ways to get great traffic to your website is through the
Google Adwords program. You select the keywords you want to bid on and
set up the budget you want to use to get traffic based on those keywords
from websites that utilize the Google Adsense program and other sources.
There is a tool to help you choose the best keywords to bid on that you
definitely need to know about. I just learned about it from a friend, so
we are going to learn how to use it together. Open a new browser window
and copy and paste this address into your address bar.
If you are not sure about all of the terms used in association with
keywords and Google’s Adwords program, click that very first link that
says, “keywords for your ad campaigns”. You can use that as a guide if we
get into unfamiliar territory.
In that first paragraph is a link titled, “Learn More”, that gives a more
detailed explanation about using the Google Keywords Tool. In this
article, I am going to try to give you the information in layman’s terms
to make it easier to understand.
As with anything, you should also at some point read the terms of
service. It is always a good idea to read the terms of service for any
program you are about to use. But we will skip that step for now.
We all think we know which keywords we want to and are targeting with our
website. I just had a humbling experience. I have been at this for a long
time and have a lot of experience in optimizing websites for keyword
content. However, I just clicked the tab at the Google Keyword Tool that
says, “Site-Related Keywords “, to extract keywords from one of my own
websites and can see that it is not optimized for the keyword I would
You may want to do this first. Put in your URL and let it pull out the
keywords it finds to be most relevant to your website. You might be as
surprised as I was. Now I am going to be re-writing some of the text
content at my website before I bid on any Google Adwords. Without the
Google Keyword Tool, I would have likely just wasted money.
Make sure your website is optimized for the keywords that you wish to
target by analyzing it with the Google Keyword Tool before bidding on
your Google Adwords.
Now, using the other tab, “Keyword Variations”, you can type in one
keyword phrase or keyword per line and it will give you suggestions as to
other keywords and phrases you can bid on that are related to your topic.
(I like to type in one keyword or phrase at a time)
The suggestions the Google keyword Tool creates for you are based on
statistical data Google compiles from the numerous searches that occur
daily through their search engine, so those keywords and phrases are more
likely to produce targeted traffic to your website.
As you type in each keyword or phrase and check the results the Google
Keyword Tool gives you, look over to the right. You can add the keywords
and phrases you might like to bid on. Create your list as you go. You can
always edit it down to a few later on.
Once you have your list of keywords and phrases you might want to bid on,
you can login to your Google Adwords account and check to see how much it
will cost you for each of them. Then you can decide how to spend your
budget wisely. Nothing replaces good research. The Google Keyword Tool
takes a lot of the guesswork out of buying Google Adwords and I applaud
them for creating this great tool.
Now, what they do not say anywhere at the Google Keyword Tool website, is
that you can use this tool to analyze your competitor’s websites as well.
Go to Google and type in your targeted keyword or phrase. Copy the URL of
the top 10 results. Analyze each of them using the “Site Related
Keywords” tab at the Google Keywords Tool.
By doing this, you will see what keywords and phrases their websites are
optimized for. If you want to compete with them, you need to optimize
your website in a similar way and you may want to start bidding on
keywords and phrases that match those that were pulled from competing
Follow success and it will follow you. Do what successful people are
doing and you are likely to also achieve success. The Google Keyword Tool
can help you do that.