Google Adwords: A Quick Word Of Advice
Over the next few weeks im going to be offering some advice and solutions
on specific mistakes that people make when venturing into google adwords.
It also Helps to refresh my memory now and again to. Heres the first.
A problem that i see crop up time and time again is when people choose
their keywords before they find there niche market. Many people that get
into PPC advertising set up a campaign, set their CPC's high, add a truck
load of keywords that they think will convert, and then begin to research
the product that there trying to sell. This is all wrong!
It is very important the you seek out your market before you find a
product to promote to them.Try going on forums or visiting newsgroups and
focus groups...see whats hot, what people are having problems with or
complaining about and looking for a solution to -- and then deliver a
product to these people.
Lets look at it from a different angle. If you have a stand that sells
pizza in a demographic where everyone likes to eat only Chinese, you are
not going to sell many pizzas, no matter how delicious. The same goes for
online promotions, if you are promoting the wrong products to people or
trying to sell to people who simply are not hungry to buy, they are not
going to purchase from you.
So whats the lesson? Focus on market research before promoting a product.
Spend time to learn your audience, what they buy, why they buy, and then
look at what fellow affiliates are doing. This will give you a great
starting point before you jump into the "deep end".
Only then should you start looking at your chosen market and product on a
keyword level, buts thats an entirely different article!!