Getting Started With Google Adsense
It's probably one of the hottest topics out there, and with good reason.
Where else can you get paid over and over again for doing something once?
Of course I'm talking about Googles Adsense program, for website
publishers who don't mind placing a small bit of code into their sites to
show ads in return for a share of the profits.
It's relatively easy to get started with Google Adsense, as all you need
to have is a website or blog on which to show the Adsense ads, and a
Google Adsense Publishers Account. To get an Adsense account you need to
go to www.Google.com/adsense and apply for an account, as long as your
website complies with their terms, you will be accepted and be able to
log in to create your Adsense ads. If you don't have a website, you can
setup a blog for fr.ee at http://www.blogger.com put up some content, and
submit this. Blogger is also owned by Google, and some people claim this
gives you a better chance of acceptance, whether it does or not you
decide for yourself.
For the next part, once you are logged in you need to choose what type of
ads to display, link units are just one line links to sites related to
your sites keywords, ad units are the blocks of code you see everywhere
with a short description, a link and a url for each site advertised. Once
you have chosen which ad type to display, you can then choose the size
and format of the Adsense box. This is where you must make a decision to
ensure it fits in with your site, where you are going to place it.
Be aware that irregular sized and shaped adsense boxes work better than
the regular ad sizes, 468x60 is immediately picked up as an ad due to
banners being this size for so long online and has a low clickrate, while
the 336x280 and 300x250 adsense blocks work much better. There is also
some arguments as to whether you should blend the ad into your site by
using the color palette Adsense gives you to edit the ads colours to make
the colours the same as your site, or to make them stand out by making
them a different colour, this will depend on your site, and you can test
to see what works best.
After you have setup the format, colour scheme and type of ad, you will
get the code to add to your site. Before you go ahead and paste it in,
it's a good idea to setup channel tracking. Setup different channels
named so that you will know what it is about, and this will enable you to
track which ads are working, on which sites by changing them around, and
tagging them with different channel ID's. This is one of the most
overlooked parts of Adsense, the ability to track your ads through
channels affords you the ability to test and tune to get the ideal
colours, and placement for your adsense blocks.
Adsense does a good job of finding ads related to your site, and you have
no input into what will be shown. Sometimes it gets confused, so you may
have to tweak your sites copy to make the keywords more prominent so
Adsense can do a better job of targeting your visitors with the ads
displayed. Obviously the better the ads target your visitors, the more
relevant they will be and the better the clickthrough rate.
As we already said, Adsense is a great way to make some income, and some
people are even making a good living from it, it's residual income,
fairly easy to setup and low maintenance. If nothing else it will help
pay the hosting fees for your website, so why not get started with Google