Is Video Blogging Worth Trying?
by Elena Vakhromova on July 2, 2012 Follow me on Twitter
Video blogs, or vlogs, are not new on the Internet. Long before YouTube,
people shared their news and opinions in the form of a video. Still 10
years ago it was rather expensive. Today, with cheap web cameras,
camcorders, free video capturing and editing software, and numerous
platforms to share video posts, video blogging should be flourishing.
However, this is not true. Most bloggers are wary of getting into video
blogging and the reasons are well understandable. Let’s explore the main
of them and try to figure out if video blogging is worth time and effort.
Topic for Video Blogging
The first thing you have to decide after the blogging format is the theme
of your video Blog: traveling, cooking, tech tips, politics, social media
optimization, or any other of the kind. Note that the topic should be
captivating and you must feel an expert in it. Try to record a trial
video post and estimate if you sound convincing enough to speak upon this
topic all the time.
Those who are not afraid of cameras and confident enough to speak in
public, may benefit from the so-called “talking head” posts. However, not
all people are “videogenic” and feel comfortable in front of a camera. If
you belong to that group, it’s better not to start, or at least think
about some alternative way of video presentation. E.g., you may make
software reviews or how-to’s by capturing your desktop, use free video
tools to produce slideshows, cartoons, short clips, etc. Here is the list
of helpful resources:
- Snaggit to capture video screen;
- YouTube video creating tools to make cartoons, funny animations,
- Animoto to make slideshow with music.
If you’d like to store videos on your website, you should consider
hosting expenses. To convert video into web format and get ready embed
code, use Freemake Video Converter, it’s free and easy to operate.
Alternatively, you may keep your videos on YouTube, Vimeo or other video
hosting site. Thus, your videos would be easily found on YouTube and
Google and you’ll get additional traffic to your resource. The drawback
is that your videos could be ripped and used on other sites, and you’ll
be always dependable on YouTube broad width capabilities.
Video making skills
Though you may find a good video making and editing software, you have to
skilled enough to use it. Nobody speaks of Adobe Premier or AE mastery,
still a good knowledge of at least Windows Movie Maker is a great bonus.
Don’t think that you’re done as soon as you published a video post. What
differs video content from a regular text post is that all you’re going
to say will remain only as video frames. This is in terms of search
engine optimization isn’t good, because an HTML page should contain text.
One workaround is to publish a script of your video. Another is to
combine the video with a short text description highlighting the key
posts of your post.
It’s also advisable to add each new post into video sitemap. This will
guarantee better search engine results for your videos. Take care of
creating a SEO-friendly title and description and add social sharing
buttons under the video.
In total, you should try video blogging if you:
are 100% sure in your knowledge of the chosen theme;
feel comfortable in front of a camera;
can afford video hosting or trust YouTube to host your videos;
are capable of video editing or at least can pay for it;
know how to market your video posts.
These are 5 components of a successful video blog start. However, a good
beginning isn’t even a half battle. Content is the king, so the key point
here is to be interesting to your readers and find inspiration for new
creative posts. Good luck! :)