Nielsen_RGMA Auto Channel

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Nielsen_RGMA Auto Channel Powered By Docstoc
					@Plan Profiling Report
Target Summary:-   Online 18+, RGMA Auto Channel
Total Reach:-      1,626,000 Unique Audience
Site Category:-    Video / TV / Movies, Travel, Telco, Shop (Stores), Shop (Products), Print Media, Politics, Internet Access & Activ
Release:-          Rel 1 2011
Report Base:-      Online 18+
                                                                                   Online 18+
       Category             SubCategory                   Name             Comp % Unique Audience
Demo                  Age                       60+                            18.90         31,219,000
Demo                  Age                       18-24                            11          18,173,000
Demo                  Age                       25-34                          18.80         31,015,000
Demo                  Age                       35-44                          20.60         34,082,000
Demo                  Age                       45-54                          21.30         35,238,000
Demo                  Age                       55-64                          15.90         26,329,000
Demo                  Age                       65+                            12.30         20,272,000
Demo                  Age                       18-20                           4.70          7,773,000
Demo                  Age                       18-21                           6.40         10,549,000
Demo                  Age                       18-34                          29.80         49,187,000
Demo                  Age                       18-44                          50.40         83,269,000
Demo                  Age                       18-49                          61.40       101,367,000
Demo                  Age                       18-54                          71.80       118,507,000
Demo                  Age                       21-24                           6.30         10,400,000
Demo                  Age                       21-34                          25.10         41,415,000
Demo                  Age                       21-44                          45.70         75,497,000
Demo                  Age                       21-49                          56.70         93,595,000
Demo                  Age                       21-54                          67.10       110,735,000
Demo                  Age                       25-39                          28.80         47,474,000
Demo                  Age                       25-44                          39.40         65,097,000
Demo                  Age                       25-49                          50.40         83,195,000
Demo                  Age                       25-54                          60.80       100,335,000
Demo                  Age                       35-49                          31.60         52,180,000
Demo                  Age                       35-54                            42          69,320,000
Demo                  Age                       35-64                          57.90         95,649,000
Demo                  Age                       45-64                          37.30         61,568,000
Demo                  Age                       20-29                          17.10         28,227,000
Demo                  Age                       30-39                          19.90         32,906,000
Demo                  Age                       40-49                          21.60         35,721,000
Demo                  Age                       50-59                          19.70         32,522,000
Demo                  Age                       21+                            95.30       157,336,000
Demo                  Age                       25+                              89        146,936,000
Demo                  Age                       35+                            70.20       115,921,000
Demo                  Age                       45+                            49.60         81,839,000
Demo                  Age                       55+                            28.20         46,601,000
Demo                  Age                       Mean (in years)                44.70                 NA
Demo                  Age                       Median (in years)              42.80                 NA
                                                Children under age 2 (in
Demo                  Age of Children in HH     HH)                             4.30          7,035,000
                                                Children 0-5 years old (in
Demo                  Age of Children in HH     HH)                            18.40         30,404,000
                                                Children 0-11 years old
Demo                  Age of Children in HH     (in HH)                        33.10         54,687,000
                                                Children under age 18 (in
Demo                  Age of Children in HH     HH)                            45.50         75,049,000
                               Children 2-5 years old (in
Demo   Age of Children in HH   HH)                             16.30     26,939,000
                               Children 6-8 years old (in
Demo   Age of Children in HH   HH)                             14.10     23,199,000
                               Children 6-11 years old
Demo   Age of Children in HH   (in HH)                         23.60     38,930,000
                               Children 6-17 years old
Demo   Age of Children in HH   (in HH)                         37.80     62,364,000
                               Children 9-11 years old
Demo   Age of Children in HH   (in HH)                         14.50     23,956,000
                               Children 12-15 years old
Demo   Age of Children in HH   (in HH)                         17.80     29,408,000
                               Children 12-17 years old
Demo   Age of Children in HH   (in HH)                         24.20     39,955,000
                               Children 16-17 years old
Demo   Age of Children in HH   (in HH)                          10.70    17,635,000
Demo   Gender                  Female                           53.40    88,096,000
Demo   Gender                  Male                             46.60    77,012,000
Demo   Household Income        HHI: <$25K                       11.20    18,503,000
Demo   Household Income        HHI: $25,000 - $49,999           24.80    41,025,000
Demo   Household Income        HHI: $25K - $74,999              48.70    80,391,000
Demo   Household Income        HHI: $25K - $99,999                66    108,912,000
Demo   Household Income        HHI: $25K - $149,999             79.50   131,292,000
Demo   Household Income        HHI: < $50K                      36.10    59,529,000
Demo   Household Income        HHI: $50K - $74,999              23.80    39,366,000
Demo   Household Income        HHI: $50K - $99,999              41.10    67,887,000
Demo   Household Income        HHI: $50K - $149,999             54.70    90,266,000
Demo   Household Income        HHI: $50K+                       61.20   101,095,000
Demo   Household Income        HHI: < $75K                      59.90    98,894,000
Demo   Household Income        HHI: $75K - $99,999              17.30    28,522,000
Demo   Household Income        HHI: $75K - $149,999             30.80    50,901,000
Demo   Household Income        HHI: $75K+                       37.40    61,730,000
Demo   Household Income        HHI: < $100K                     77.20   127,416,000
Demo   Household Income        HHI: $100K - $149,999            13.60    22,379,000
Demo   Household Income        HHI: $100K+                      20.10    33,208,000
Demo   Household Income        HHI: $150K+                       6.60    10,829,000
Demo   Household Income        Mean (in dollar)             69,155.90            NA
Demo   Household Income        Median (in dollar)           64,622.20            NA
Demo   Household Size          HHS 1-4                          78.50   129,677,000
Demo   Household Size          HHS 4+                           39.90    65,829,000
Demo   Household Size          HHS 6+                            8.20    13,560,000
Demo   Household Size          HHS 8+                            1.50     2,438,000
Demo   Household Size          HHS: 1 person                    17.80    29,314,000
Demo   Household Size          HHS: 2 persons                   24.90    41,092,000
Demo   Household Size          HHS: 3 persons                   17.50    28,872,000
Demo   Household Size          HHS: 4 persons                   18.40    30,398,000
Demo   Household Size          HHS: 5 persons                   13.20    21,872,000
Demo   Household Size          HHS: 6 persons                    4.90     8,024,000
Demo   Household Size          HHS: 7 persons                    1.90     3,098,000
Demo   Household Size          HHS: 8 persons                    0.80     1,374,000
Demo   Household Size          HHS: 9 persons                    0.30       520,000
Demo   Marital Status          Divorced                          8.50    14,094,000
Demo   Marital Status          Domestic Partnership              4.10     6,845,000
Demo   Marital Status          Married                          57.70    95,306,000
Demo   Marital Status          Not Married                      41.80    68,996,000
Demo   Marital Status          Separated                         1.40     2,316,000
Demo   Marital Status          Single                      23.90    39,534,000
Demo   Marital Status          Widowed                      3.80     6,208,000
       Number of Children in
Demo   HH                      No Children                 54.50    90,059,000
       Number of Children in
Demo   HH                      One Child                   17.20    28,329,000
       Number of Children in
Demo   HH                      Two Children                15.70    25,987,000
       Number of Children in
Demo   HH                      Three Children               7.90    13,011,000
       Number of Children in
Demo   HH                      Four Children                3.10     5,099,000
       Number of Children in
Demo   HH                      One+ Children               45.50    75,049,000
       Number of Children in
Demo   HH                      Two+ Children               28.30    46,720,000
       Number of Children in
Demo   HH                      Three+ Children             12.60    20,733,000
       Number of Children in
Demo   HH                      Four+ Children               4.70     7,722,000
       Number of Children in
Demo   HH                      Five+ Children               1.60     2,623,000
                               Administrative/Clerical
Demo   Occupation              (occupation)                 9.40    15,562,000
                               Craftsman/Craftswoman
Demo   Occupation              (occupation)                 2.10     3,525,000
Demo   Occupation              Education (occupation)       5.90     9,737,000
                               Executive/Managerial
Demo   Occupation              (occupation)                 6.80    11,199,000

                               Factory Operator/Laborer
Demo   Occupation              (occupation)                 5.70     9,444,000
Demo   Occupation              Military (occupation)        0.80     1,322,000

Demo   Occupation              Professional (occupation)   11.70    19,263,000
                               Professional/Executive/M
Demo   Occupation              anagerial (occupation)      18.40    30,461,000
Demo   Occupation              Sales (occupation)           6.30    10,451,000
                               Self-Employed
Demo   Occupation              (occupation)                   6      9,930,000
                               Service Worker
Demo   Occupation              (occupation)                   6      9,875,000
Demo   Occupation              Technical (occupation)       3.70     6,080,000
Demo   Political Affiliation   Apolitical                   8.60    14,223,000
Demo   Political Affiliation   Not Registered to Vote      13.10    21,675,000
Demo   Political Affiliation   Registered Democrat         30.10    49,758,000
                               Registered Independent
Demo   Political Affiliation   Party                       12.70    20,931,000
Demo   Political Affiliation   Registered Libertarian       0.80     1,277,000
Demo   Political Affiliation   Registered Republican       28.20    46,515,000
Demo   Political Affiliation   Registered to Vote          83.60   138,108,992
                               Conservative/Very
                               Conservative (political
Demo   Political Leaning       leaning)                    32.80    54,100,000
                               Liberal/Very Liberal
Demo   Political Leaning       (political leaning)         19.60    32,362,000
                            Moderate (political
Demo   Political Leaning    leaning)                     29.50    48,734,000
Demo   Race                 African-American/Black       10.50    17,405,000
Demo   Race                 Asian                         3.20     5,340,000
Demo   Race                 Hispanic                       11     18,129,000
Demo   Race                 Native American               1.10     1,866,000
Demo   Race                 White                        78.40   129,499,000
                            Atheism/Agnostic/Nonreli
Demo   Religion             gious (Religion)              8.50    13,974,000
                            Christianity - Any
Demo   Religion             (Religion)                   69.80   115,210,000
                            Christianity - Catholicism
Demo   Religion             (Religion)                     21     34,740,000
                            Christianity - Other
Demo   Religion             (Religion)                   14.70    24,315,000
                            Christianity -
Demo   Religion             Protestantism (Religion)       34     56,154,000
Demo   Religion             Judaism (Religion)            2.20     3,589,000
Demo   Religion             Mormonism (Religion)          1.70     2,778,000
Demo   Sexual Orientation   Bisexual                      1.80     2,897,000
Demo   Sexual Orientation   Gay/Lesbian                     2      3,352,000
Demo   Sexual Orientation   Gay/Lesbian/Bisexual          3.80     6,250,000
Demo   Sexual Orientation   Heterosexual                 90.90   150,118,000
Demo   Standard Education   Any College                  68.50   113,176,000
Demo   Standard Education   Associate Degree              9.20    15,272,000
Demo   Standard Education   College Grad                   19     31,417,000
Demo   Standard Education   College Grad/Post Grad       29.70    49,058,000
Demo   Standard Education   Grammar School or Less        2.20     3,587,000

Demo   Standard Education   High School Grad or Less     31.20    51,512,000
Demo   Standard Education   High School Graduate           23     38,002,000
Demo   Standard Education   Post Grad                    10.70    17,640,000
Demo   Standard Education   Some College                 29.60    48,847,000
Demo   Type of Employment   Employed Full Time           58.70    96,944,000
                            Employed Full Time or
Demo   Type of Employment   Part Time                    69.40   114,648,000
Demo   Type of Employment   Employed Part Time           10.70    17,704,000
Demo   Type of Employment   Homemaker                     5.80     9,556,000
Demo   Type of Employment   Not Employed                  7.70    12,709,000
Demo   Type of Employment   Retired                         8     13,263,000
Demo   Type of Employment   Student                       2.90     4,829,000

Demo   Type of Residence    Apartment/Condominium        14.40    23,839,000
                            Live in company provided
Demo   Type of Residence    housing                       0.40       685,000
Demo   Type of Residence    Mobile home                   4.90     8,057,000
Demo   Type of Residence    Own Apartment/Condo           8.10    13,360,000
Demo   Type of Residence    Own Mobile Home               2.90     4,855,000

Demo   Type of Residence    Own Single Family Home       50.70    83,687,000

Demo   Type of Residence    Own Townhouse/Duplex          2.80     4,623,000
Demo   Type of Residence    Own primary residence        66.40   109,677,000
                            Own property other than
Demo   Type of Residence    primary residence              13     21,412,000
Demo   Type of Residence    Rent Apartment/Condo          3.80     6,255,000
Demo                     Type of Residence         Rent Mobile Home           1.20     1,926,000

Demo                     Type of Residence         Rent Single Family Home   13.40    22,152,000

Demo                     Type of Residence         Rent Townhouse/Duplex        1      1,707,000
Demo                     Type of Residence         Rent primary residence    20.30    33,518,000
Demo                     Type of Residence         Single Family Home        72.60   119,933,000
Demo                     Type of Residence         Townhouse/Duplex           4.50     7,352,000
                         Brands of Computer in
Computer & Electronics   HH                        Acer (home computer)       9.50    15,705,000
                         Brands of Computer in     Any Brand Home
Computer & Electronics   HH                        Computer Ownership          94    155,131,008
                         Brands of Computer in     Any IBM Compatible PC
Computer & Electronics   HH                        (home computer)           90.20   148,948,000
                         Brands of Computer in
Computer & Electronics   HH                        Compaq (home computer)    12.80    21,060,000
                         Brands of Computer in
Computer & Electronics   HH                        Dell (home computer)      47.30    78,035,000
                         Brands of Computer in
Computer & Electronics   HH                        Gateway (home computer)    9.80    16,209,000
                         Brands of Computer in     Hewlett Packard (home
Computer & Electronics   HH                        computer)                 29.30    48,438,000
                         Brands of Computer in
Computer & Electronics   HH                        IBM (home computer)        3.60     5,862,000
                         Brands of Computer in     Mac / Apple (home
Computer & Electronics   HH                        computer)                   11     18,103,000
                         Brands of Computer in     Other IBM Compatible
Computer & Electronics   HH                        (home computer)           10.80    17,780,000
                                                   Other non-IBM
                         Brands of Computer in     Compatible (home
Computer & Electronics   HH                        computer)                  1.80     2,972,000
                         Brands of Computer in
Computer & Electronics   HH                        Sony (home computer)       4.50     7,367,000
                         Brands of Computer in
Computer & Electronics   HH                        Toshiba (home computer)   10.80    17,855,000
                         Brands of Computer in     eMachines (home
Computer & Electronics   HH                        computer)                  6.70    11,028,000
                         Business Purchase
                         Decision Makers or        Computer Software
Computer & Electronics   Influencers               DM/Influencer              6.50    10,694,000
                         Business-Provided Tools   Any Mobile Electronics
Computer & Electronics   & Services                (business-provided)         12     19,861,000
                         Business-Provided Tools   Laptop Computer - Any
Computer & Electronics   & Services                (business-provided)       10.30    16,950,000
                                                   Laptop Computer - Not
                         Business-Provided Tools   VPN or Wi-Fi Enabled
Computer & Electronics   & Services                (business-provided)        1.90     3,123,000
                                                   Laptop Computer - VPN
                         Business-Provided Tools   Enabled (business-
Computer & Electronics   & Services                provided)                  5.30     8,813,000
                                                   Laptop Computer - Wi-Fi
                         Business-Provided Tools   Enabled (business-
Computer & Electronics   & Services                provided)                  5.60     9,234,000
                         Business-Provided Tools
Computer & Electronics   & Services                PDA (business-provided)    0.70     1,098,000
                                                    Wireless Email/Internet
                         Business-Provided Tools    Device (business-
Computer & Electronics   & Services                 provided)                  3.60    5,903,000
                         Computer Hardware
                         Purchased for Home (Last   Any Computer Hardware
Computer & Electronics   12 months)                 Purchased (home)            23    38,011,000
                         Computer Hardware          Any Computer
                         Purchased for Home (Last   Peripherals Purchased
Computer & Electronics   12 months)                 (home)                    19.90   32,884,000
                         Computer Hardware          Back-up System/Storage
                         Purchased for Home (Last   Drive (hardware/home/12
Computer & Electronics   12 months)                 mo.)                       6.70   10,985,000
                         Computer Hardware
                         Purchased for Home (Last   CD-ROM Drive
Computer & Electronics   12 months)                 (hardware/home/12 mo.)       2     3,242,000
                         Computer Hardware
                         Purchased for Home (Last   DVD-ROM drive
Computer & Electronics   12 months)                 (hardware/home/12 mo.)       2     3,306,000
                         Computer Hardware
                         Purchased for Home (Last   Desktop Computer
Computer & Electronics   12 months)                 (hardware/home/12 mo.)     5.80    9,508,000
                         Computer Hardware
                         Purchased for Home (Last   Digital Camera
Computer & Electronics   12 months)                 (hardware/home/12 mo.)     5.40    8,965,000
                         Computer Hardware
                         Purchased for Home (Last   Game Peripherals
Computer & Electronics   12 months)                 (hardware/home/12 mo.)     1.40    2,279,000
                         Computer Hardware          Hard Drive (External or
                         Purchased for Home (Last   Internal)
Computer & Electronics   12 months)                 (hardware/home/12 mo.)       6     9,936,000
                         Computer Hardware
                         Purchased for Home (Last   LAN Server
Computer & Electronics   12 months)                 (hardware/home/12 mo.)     0.30     571,000
                         Computer Hardware
                         Purchased for Home (Last   Laptop Computer
Computer & Electronics   12 months)                 (hardware/home/12 mo.)     7.60   12,583,000
                         Computer Hardware
                         Purchased for Home (Last   Microphone
Computer & Electronics   12 months)                 (hardware/home/12 mo.)     1.40    2,313,000
                         Computer Hardware
                         Purchased for Home (Last   Modem
Computer & Electronics   12 months)                 (hardware/home/12 mo.)     1.80    2,935,000
                         Computer Hardware
                         Purchased for Home (Last   Monitor
Computer & Electronics   12 months)                 (hardware/home/12 mo.)     3.50    5,755,000
                         Computer Hardware
                         Purchased for Home (Last   Mouse
Computer & Electronics   12 months)                 (hardware/home/12 mo.)     6.50   10,686,000
                         Computer Hardware
                         Purchased for Home (Last   Netbook (hardware -
Computer & Electronics   12 months)                 home - last 12 mo.)        1.30    2,222,000
                         Computer Hardware          Network Attached
                         Purchased for Home (Last   Storage/SANs
Computer & Electronics   12 months)                 (hardware/home/12 mo.)     0.30     502,000
                         Computer Hardware
                         Purchased for Home (Last   Network Interface Card
Computer & Electronics   12 months)                 (hardware/home/12 mo.)    0.70   1,099,000
                         Computer Hardware
                         Purchased for Home (Last   Networking Products
Computer & Electronics   12 months)                 (hardware/home/12 mo.)    2.20   3,650,000
                         Computer Hardware          Palmtop/Hand-held
                         Purchased for Home (Last   computer
Computer & Electronics   12 months)                 (hardware/home/12 mo.)    0.50    809,000
                         Computer Hardware
                         Purchased for Home (Last   Printer - Ink Jet
Computer & Electronics   12 months)                 (hardware/home/12 mo.)    5.90   9,806,000
                         Computer Hardware
                         Purchased for Home (Last   Printer - Laser
Computer & Electronics   12 months)                 (hardware/home/12 mo.)    1.90   3,158,000
                         Computer Hardware
                         Purchased for Home (Last   Processor
Computer & Electronics   12 months)                 (hardware/home/12 mo.)    0.90   1,553,000
                         Computer Hardware
                         Purchased for Home (Last   RAM Memory
Computer & Electronics   12 months)                 (hardware/home/12 mo.)    3.30   5,436,000
                         Computer Hardware
                         Purchased for Home (Last   Scanner
Computer & Electronics   12 months)                 (hardware/home/12 mo.)    1.70   2,856,000
                         Computer Hardware
                         Purchased for Home (Last   Sound Board/Card
Computer & Electronics   12 months)                 (hardware/home/12 mo.)    0.60    947,000
                         Computer Hardware
                         Purchased for Home (Last   Speakers
Computer & Electronics   12 months)                 (hardware/home/12 mo.)      3    4,909,000
                         Computer Hardware          Uninterruptible Power
                         Purchased for Home (Last   Supplies
Computer & Electronics   12 months)                 (hardware/home/12 mo.)    0.80   1,359,000
                         Computer Hardware
                         Purchased for Home (Last   Video Card/Board
Computer & Electronics   12 months)                 (hardware/home/12 mo.)    1.60   2,595,000
                         Computer Hardware
                         Purchased for Home (Last   Webcam
Computer & Electronics   12 months)                 (hardware/home/12 mo.)    2.10   3,392,000
                         Computer Hardware
                         Purchased for Home (Last   Wi-Fi Equipment
Computer & Electronics   12 months)                 (hardware/home/12 mo.)    4.40   7,241,000
                         Computer Hardware
                         Purchased for Work (Last   Any Computer Hardware
Computer & Electronics   12 months)                 Purchased (work)          4.60   7,564,000
                         Computer Hardware          Any Computer
                         Purchased for Work (Last   Peripherals Purchased
Computer & Electronics   12 months)                 (work)                    4.20   6,876,000
                         Computer Hardware          Back-up System/Storage
                         Purchased for Work (Last   Drive (hardware/work/12
Computer & Electronics   12 months)                 mo.)                      1.30   2,170,000
                         Computer Hardware
                         Purchased for Work (Last   CD-ROM Drive
Computer & Electronics   12 months)                 (hardware/work/12 mo.)    0.40    727,000
                         Computer Hardware
                         Purchased for Work (Last   DVD-ROM drive
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      0.40    688,000
                         Computer Hardware
                         Purchased for Work (Last   Desktop Computer
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      1.30   2,140,000
                         Computer Hardware
                         Purchased for Work (Last   Digital Camera
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      0.50    876,000
                         Computer Hardware          Hard Drive (External or
                         Purchased for Work (Last   Internal)
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      1.20   2,014,000
                         Computer Hardware
                         Purchased for Work (Last   LAN Server
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      0.30    477,000
                         Computer Hardware
                         Purchased for Work (Last   Laptop Computer
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      1.10   1,855,000
                         Computer Hardware
                         Purchased for Work (Last   Microphone
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      0.20    326,000
                         Computer Hardware
                         Purchased for Work (Last   Modem
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      0.20    390,000
                         Computer Hardware
                         Purchased for Work (Last   Monitor
Computer & Electronics   12 months)                 (hardware/work/12 mo.)        1    1,674,000
                         Computer Hardware
                         Purchased for Work (Last   Mouse (hardware/work/12
Computer & Electronics   12 months)                 mo.)                        1.10   1,837,000
                         Computer Hardware
                         Purchased for Work (Last   Netbook (hardware -work -
Computer & Electronics   12 months)                 last 12 mo.)                0.20    348,000
                         Computer Hardware          Network Attached
                         Purchased for Work (Last   Storage/SAN
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      0.40    709,000
                         Computer Hardware
                         Purchased for Work (Last   Network Interface Card
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      0.30    545,000
                         Computer Hardware
                         Purchased for Work (Last   Networking Products
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      0.80   1,244,000
                         Computer Hardware          Palmtop/Hand-held
                         Purchased for Work (Last   computer
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      0.10    244,000
                         Computer Hardware
                         Purchased for Work (Last   Printer - Ink Jet
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      0.80   1,363,000
                         Computer Hardware
                         Purchased for Work (Last   Printer - Laser
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      0.90   1,514,000
                         Computer Hardware
                         Purchased for Work (Last   Processor
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      0.30    438,000
                         Computer Hardware
                         Purchased for Work (Last   RAM Memory
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      0.70    1,234,000
                         Computer Hardware
                         Purchased for Work (Last   Scanner
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      0.50     858,000
                         Computer Hardware
                         Purchased for Work (Last   Sound Board/Card
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      0.20     388,000
                         Computer Hardware
                         Purchased for Work (Last   Speakers
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      0.40     709,000
                         Computer Hardware          Uninterruptible Power
                         Purchased for Work (Last   Supplies
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      0.50     872,000
                         Computer Hardware
                         Purchased for Work (Last   Video Card/Board
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      0.30     439,000
                         Computer Hardware
                         Purchased for Work (Last   Video Conferencing
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      0.20     375,000
                         Computer Hardware
                         Purchased for Work (Last   Wi-Fi Equipment
Computer & Electronics   12 months)                 (hardware/work/12 mo.)      0.60    1,069,000
                         Computer Software
                         Purchased for Home (Last   Accounting
Computer & Electronics   12 months)                 (software/home/12 mo.)      1.90    3,198,000
                         Computer Software
                         Purchased for Home (Last   Antivirus
Computer & Electronics   12 months)                 (software/home/12 mo.)     11.40   18,756,000
                         Computer Software
                         Purchased for Home (Last   Any Computer Software
Computer & Electronics   12 months)                 Purchased (home)           20.30   33,439,000
                         Computer Software          Any PC/Mac Game
                         Purchased for Home (Last   Software
Computer & Electronics   12 months)                 (software/home/12 mo.)      6.30   10,458,000
                         Computer Software
                         Purchased for Home (Last   Communications
Computer & Electronics   12 months)                 (software/home/12 mo.)      0.80    1,343,000
                         Computer Software
                         Purchased for Home (Last   Database Software
Computer & Electronics   12 months)                 (software/home/12 mo.)      0.80    1,386,000
                         Computer Software          Desktop Operating
                         Purchased for Home (Last   System (software/home/12
Computer & Electronics   12 months)                 mo.)                        2.90    4,718,000
                         Computer Software          Desktop
                         Purchased for Home (Last   Publishing/Graphics
Computer & Electronics   12 months)                 (software/home/12 mo.)      1.40    2,325,000
                         Computer Software
                         Purchased for Home (Last   Developer Tools
Computer & Electronics   12 months)                 (software/home/12 mo.)      0.60     931,000
                         Computer Software          Education/Games for
                         Purchased for Home (Last   Children
Computer & Electronics   12 months)                 (software/home/12 mo.)      2.10    3,518,000
                         Computer Software          Education/Training for
                         Purchased for Home (Last   Adults (software/home/12
Computer & Electronics   12 months)                 mo.)                       1.20   2,060,000
                         Computer Software
                         Purchased for Home (Last   Fax Software
Computer & Electronics   12 months)                 (software/home/12 mo.)     0.30    486,000
                         Computer Software
                         Purchased for Home (Last   Finance/Tax
Computer & Electronics   12 months)                 (software/home/12 mo.)     2.50   4,104,000
                         Computer Software
                         Purchased for Home (Last   Games - Adventure
Computer & Electronics   12 months)                 (software/home/12 mo.)     1.60   2,656,000
                         Computer Software
                         Purchased for Home (Last   Games - Arcade
Computer & Electronics   12 months)                 (software/home/12 mo.)     1.50   2,556,000
                         Computer Software
                         Purchased for Home (Last   Games - Board
Computer & Electronics   12 months)                 (software/home/12 mo.)       1    1,603,000
                         Computer Software
                         Purchased for Home (Last   Games - Fantasy/RPG
Computer & Electronics   12 months)                 (software/home/12 mo.)     1.90   3,174,000
                         Computer Software
                         Purchased for Home (Last   Games - Puzzle/Trivia
Computer & Electronics   12 months)                 (software/home/12 mo.)     1.30   2,198,000
                         Computer Software
                         Purchased for Home (Last   Games - Simulation
Computer & Electronics   12 months)                 (software/home/12 mo.)     1.30   2,065,000
                         Computer Software          Multi-application
                         Purchased for Home (Last   'office/suites' Program
Computer & Electronics   12 months)                 (software/home/12 mo.)     2.20   3,698,000
                         Computer Software
                         Purchased for Home (Last   Multimedia
Computer & Electronics   12 months)                 (software/home/12 mo.)     0.90   1,456,000
                         Computer Software
                         Purchased for Home (Last   OCR/Scanner
Computer & Electronics   12 months)                 (software/home/12 mo.)     0.40    733,000
                         Computer Software
                         Purchased for Home (Last   Photography
Computer & Electronics   12 months)                 (software/home/12 mo.)     2.10   3,539,000
                         Computer Software
                         Purchased for Home (Last   Presentation Graphics
Computer & Electronics   12 months)                 (software/home/12 mo.)     0.50    802,000
                         Computer Software
                         Purchased for Home (Last   Reference
Computer & Electronics   12 months)                 (software/home/12 mo.)     0.30    471,000
                         Computer Software
                         Purchased for Home (Last   Security
Computer & Electronics   12 months)                 (software/home/12 mo.)     2.70   4,471,000

                         Computer Software          Time
                         Purchased for Home (Last   Management/Calendaring
Computer & Electronics   12 months)                 (software/home/12 mo.)     0.30    550,000
                         Computer Software
                         Purchased for Home (Last   Video Editing
Computer & Electronics   12 months)                 (software/home/12 mo.)     1.10   1,867,000
                         Computer Software
                         Purchased for Home (Last   Web/Internet
Computer & Electronics   12 months)                 (software/home/12 mo.)     1.90   3,079,000
                         Computer Software
                         Purchased for Work (Last   Accounting
Computer & Electronics   12 months)                 (software/work/12 mo.)     0.80   1,244,000
                         Computer Software
                         Purchased for Work (Last   Antivirus
Computer & Electronics   12 months)                 (software/work/12 mo.)     1.20   2,005,000
                         Computer Software
                         Purchased for Work (Last   Any Computer Software
Computer & Electronics   12 months)                 Purchased (work)           3.30   5,531,000
                         Computer Software
                         Purchased for Work (Last   Communications
Computer & Electronics   12 months)                 (software/work/12 mo.)     0.40    620,000
                         Computer Software
                         Purchased for Work (Last   Contact Management
Computer & Electronics   12 months)                 (software/work/12 mo.)     0.20    409,000
                         Computer Software
                         Purchased for Work (Last   Database Software
Computer & Electronics   12 months)                 (software/work/12 mo.)     0.50    809,000
                         Computer Software          Desktop Operating
                         Purchased for Work (Last   System (software/work/12
Computer & Electronics   12 months)                 mo.)                       0.60    947,000
                         Computer Software          Desktop
                         Purchased for Work (Last   Publishing/Graphics
Computer & Electronics   12 months)                 (software/work/12 mo.)     0.40    734,000
                         Computer Software
                         Purchased for Work (Last   Developer Tools
Computer & Electronics   12 months)                 (software/work/12 mo.)     0.30    502,000
                         Computer Software          Education/Training for
                         Purchased for Work (Last   Adults (software/work/12
Computer & Electronics   12 months)                 mo.)                       0.20    283,000
                         Computer Software
                         Purchased for Work (Last   Fax Software
Computer & Electronics   12 months)                 (software/work/12 mo.)     0.20    267,000
                         Computer Software
                         Purchased for Work (Last   Finance/Tax
Computer & Electronics   12 months)                 (software/work/12 mo.)     0.20    315,000
                         Computer Software
                         Purchased for Work (Last   Intranets
Computer & Electronics   12 months)                 (software/work/12 mo.)     0.10    140,000
                         Computer Software          Multi-application
                         Purchased for Work (Last   'office/suites' Program
Computer & Electronics   12 months)                 (software/work/12 mo.)     0.50    802,000
                         Computer Software
                         Purchased for Work (Last   Multimedia
Computer & Electronics   12 months)                 (software/work/12 mo.)     0.20    335,000
                         Computer Software
                         Purchased for Work (Last   OCR/Scanner
Computer & Electronics   12 months)                 (software/work/12 mo.)     0.20    386,000
                         Computer Software
                         Purchased for Work (Last   Photography
Computer & Electronics   12 months)                 (software/work/12 mo.)     0.30    468,000
                         Computer Software
                         Purchased for Work (Last   Presentation Graphics
Computer & Electronics   12 months)                 (software/work/12 mo.)        0.20     365,000
                         Computer Software
                         Purchased for Work (Last   Project Management
Computer & Electronics   12 months)                 (software/work/12 mo.)        0.30     561,000
                         Computer Software
                         Purchased for Work (Last   Reference
Computer & Electronics   12 months)                 (software/work/12 mo.)        0.20     257,000
                         Computer Software
                         Purchased for Work (Last   Security
Computer & Electronics   12 months)                 (software/work/12 mo.)        0.40     709,000
                         Computer Software
                         Purchased for Work (Last   Server Operating System
Computer & Electronics   12 months)                 (software/work/12 mo.)        0.30     414,000

                         Computer Software          Time
                         Purchased for Work (Last   Management/Calendaring
Computer & Electronics   12 months)                 (software/work/12 mo.)        0.20     331,000
                         Computer Software
                         Purchased for Work (Last   Video Editing
Computer & Electronics   12 months)                 (software/work/12 mo.)        0.30     462,000
                         Computer Software
                         Purchased for Work (Last   Web/Internet
Computer & Electronics   12 months)                 (software/work/12 mo.)        0.30     447,000
                         Computer Software
                         Purchased for Work (Last   Webcam
Computer & Electronics   12 months)                 (hardware/work/12 mo.)        0.30     426,000
                         Computer Used for
                         Audio/Video (Last 30       Burn/Rip a CD (computer -
Computer & Electronics   days)                      last 30 days - recalled)     18.60   30,729,000
                         Computer Used for          Burn/Rip a DVD
                         Audio/Video (Last 30       (computer - last 30 days -
Computer & Electronics   days)                      recalled)                     5.80    9,584,000
                         Computer Used for          Music/Audio - Listen to
                         Audio/Video (Last 30       CD (computer - last 30
Computer & Electronics   days)                      days - recalled)             21.60   35,638,000
                                                    Music/Audio - Listen to
                         Computer Used for          Saved Digital File
                         Audio/Video (Last 30       (computer - last 30 days -
Computer & Electronics   days)                      recalled)                    22.20   36,662,000
                                                    Music/Audio - Listen to
                         Computer Used for          Saved Digital File or CD
                         Audio/Video (Last 30       (computer - last 30 days -
Computer & Electronics   days)                      recalled)                    33.10   54,671,000
                         Computer Used for          Video - Watched DVD
                         Audio/Video (Last 30       (computer - last 30 days -
Computer & Electronics   days)                      recalled)                    14.20   23,422,000
                         Computer Used for          Video - Watched Saved
                         Audio/Video (Last 30       Digital File (computer -
Computer & Electronics   days)                      last 30 days - recalled)     12.60   20,807,000
                                                    Video - Watched Saved
                         Computer Used for          Digital File or DVD
                         Audio/Video (Last 30       (computer - last 30 days -
Computer & Electronics   days)                      recalled)                    21.90   36,092,000
                         Computer Used for        Burn/Rip a CD (computer -
Computer & Electronics   Audio/Video (Yesterday) yesterday - recalled)          2.50    4,164,000
                                                  Burn/Rip a DVD
                         Computer Used for        (computer - yesterday -
Computer & Electronics   Audio/Video (Yesterday) recalled)                      1.20    1,925,000
                                                  Music/Audio - Listen to
                         Computer Used for        CD (computer - yesterday -
Computer & Electronics   Audio/Video (Yesterday) recalled)                      5.20    8,599,000
                                                  Music/Audio - Listen to
                                                  Saved Digital File
                         Computer Used for        (computer - yesterday -
Computer & Electronics   Audio/Video (Yesterday) recalled)                      7.30   12,133,000
                                                  Music/Audio - Listen to
                                                  Saved Digital File or CD
                         Computer Used for        (computer - yesterday -
Computer & Electronics   Audio/Video (Yesterday) recalled)                     10.40   17,111,000
                                                  Video - Watched DVD
                         Computer Used for        (computer - yesterday -
Computer & Electronics   Audio/Video (Yesterday) recalled)                        3     4,879,000
                                                  Video - Watched Saved
                         Computer Used for        Digital File (computer -
Computer & Electronics   Audio/Video (Yesterday) yesterday - recalled)          3.40    5,560,000
                                                  Video - Watched Saved
                                                  Digital File or DVD
                         Computer Used for        (computer - yesterday -
Computer & Electronics   Audio/Video (Yesterday) recalled)                      5.60    9,257,000
                                                  Any Free Video or
                         Computer Used for        Music/Audio Download
                         Audio/Video Online (Last (computer - last 30 days -
Computer & Electronics   30 days)                 recalled)                    21.20   34,920,000
                         Computer Used for        Email or IM audio clip
                         Audio/Video Online (Last (computer - last 30 days -
Computer & Electronics   30 days)                 recalled)                     3.30    5,381,000
                         Computer Used for        Music/Audio - Free
                         Audio/Video Online (Last Download (computer - last
Computer & Electronics   30 days)                 30 days - recalled)          12.90   21,220,000
                                                  Music/Audio - Listen to
                         Computer Used for        Streaming Radio
                         Audio/Video Online (Last (computer - last 30 days -
Computer & Electronics   30 days)                 recalled)                    15.30   25,245,000
                                                  Video - Download File for
                         Computer Used for        Portable Media (podcast)
                         Audio/Video Online (Last (computer - last 30 days -
Computer & Electronics   30 days)                 recalled)                     2.60    4,372,000
                         Computer Used for        Video - Free Download
                         Audio/Video Online (Last (computer - last 30 days -
Computer & Electronics   30 days)                 recalled)                    12.90   21,366,000
                                                  Video - Watched
                         Computer Used for        Streaming Video
                         Audio/Video Online (Last (computer - last 30 days -
Computer & Electronics   30 days)                 recalled)                    23.20   38,345,000
                                                  Any Free Video or
                         Computer Used for        Music/Audio Download
                         Audio/Video Online       (computer - yesterday -
Computer & Electronics   (Yesterday)              recalled)                     5.20    8,589,000
                         Computer Used for      Any Streaming Audio or
                         Audio/Video Online     Video (yesterday -
Computer & Electronics   (Yesterday)            recalled)                  11.40    18,879,000
                         Computer Used for      Email or IM audio clip
                         Audio/Video Online     (computer - yesterday -
Computer & Electronics   (Yesterday)            recalled)                     1      1,699,000
                         Computer Used for      Music/Audio - Free
                         Audio/Video Online     Download (computer -
Computer & Electronics   (Yesterday)            yesterday - recalled)       2.60     4,310,000
                                                Music/Audio - Listen to
                         Computer Used for      Streaming Radio
                         Audio/Video Online     (computer - yesterday -
Computer & Electronics   (Yesterday)            recalled)                   5.10     8,489,000
                                                Video - Watched
                         Computer Used for      Streaming Video
                         Audio/Video Online     (computer - yesterday -
Computer & Electronics   (Yesterday)            recalled)                   7.40    12,227,000
                         Electronic Equipment   Answering Machine
Computer & Electronics   Owned                  (Owned)                    56.50    93,343,000
                         Electronic Equipment   Any electronic equipment
Computer & Electronics   Owned                  (owned)                    98.90   163,275,008
                         Electronic Equipment   Blu-ray Disc player
Computer & Electronics   Owned                  (Owned)                    14.60    24,115,000
                         Electronic Equipment
Computer & Electronics   Owned                  CD Burner (Owned)          34.50    56,974,000

                         Electronic Equipment   CD Player-Changer/Multi-
Computer & Electronics   Owned                  Disc (Owned)               68.60   113,283,000
                         Electronic Equipment   Camcorder - Digital
Computer & Electronics   Owned                  (Owned)                    24.40    40,261,000
                         Electronic Equipment
Computer & Electronics   Owned                  Camera - Any (Owned)         77    127,087,000
                         Electronic Equipment
Computer & Electronics   Owned                  Camera, Film (Owned)       22.30    36,837,000
                         Electronic Equipment
Computer & Electronics   Owned                  DVD Burner (Owned)         38.70    63,913,000
                         Electronic Equipment
Computer & Electronics   Owned                  DVD Player (Owned)         77.50   128,004,000
                         Electronic Equipment
Computer & Electronics   Owned                  DVR (owned)                24.60    40,667,000
                         Electronic Equipment
Computer & Electronics   Owned                  Digital Camera (Owned)     73.60   121,446,000
                         Electronic Equipment
Computer & Electronics   Owned                  Electronic Pager (Owned)    1.10     1,859,000
                         Electronic Equipment
Computer & Electronics   Owned                  Fax Machine (Owned)        27.80    45,877,000
                         Electronic Equipment
Computer & Electronics   Owned                  GPS (own)                  31.10    51,326,000
                         Electronic Equipment
Computer & Electronics   Owned                  Game Console (Owned)       44.50    73,513,000
                         Electronic Equipment   Home Theater System
Computer & Electronics   Owned                  (Owned)                      22     36,318,000
                         Electronic Equipment
Computer & Electronics   Owned                  MP3 Player (Owned)         39.70    65,513,000
                         Electronic Equipment   Media Extender/Receiver
Computer & Electronics   Owned                  (owned)                       0.70    1,149,000
                         Electronic Equipment
Computer & Electronics   Owned                  Netbook (owned)               7.10   11,745,000
                                                PDA only, no phone
                         Electronic Equipment   functionality (e.g.
Computer & Electronics   Owned                  Zire)(Owned)                  3.30    5,473,000

                         Electronic Equipment   PDA/Handheld Computer -
Computer & Electronics   Owned                  Any (Owned)                  22.10   36,496,000
                         Electronic Equipment
Computer & Electronics   Owned                  Satellite Radio (Owned)      11.60   19,190,000
                                                Satellite System
                         Electronic Equipment   (DIRECTV/DISH)
Computer & Electronics   Owned                  (Owned)                      23.40   38,606,000
                                                Smart Phone (e.g. iPhone,
                         Electronic Equipment   Droid, Blackberry)
Computer & Electronics   Owned                  (Owned)                      19.90   32,906,000
                         Electronic Equipment
Computer & Electronics   Owned                  Speaker for iPod (Owned)     13.60   22,449,000
                         Electronic Equipment
Computer & Electronics   Owned                  Stereo Rack System (own)     24.60   40,580,000

                         Electronic Equipment   Stereo Receiver/Amplifier
Computer & Electronics   Owned                  (Owned)                      23.30   38,531,000
                         Electronic Equipment
Computer & Electronics   Owned                  Tape Deck (own)              14.60   24,037,000
                         Electronic Equipment
Computer & Electronics   Owned                  Television - 3D (own)         0.50     876,000
                         Electronic Equipment   Television - Flat/Plasma -
Computer & Electronics   Owned                  Any (Owned)                  49.70   82,090,000
                         Electronic Equipment   Television - HDTV - Any
Computer & Electronics   Owned                  (Owned)                      55.10   91,049,000
                                                Television - High
                         Electronic Equipment   Definition Flat Screen
Computer & Electronics   Owned                  (>32') (HDTV) (Owned)          46    76,008,000
                                                Television - High
                         Electronic Equipment   Definition Projector
Computer & Electronics   Owned                  (HDTV) (Owned)                2.60    4,221,000
                                                Television - High
                         Electronic Equipment   Definition Small Screen
Computer & Electronics   Owned                  (< 32") (HDTV) (Owned)       16.90   27,838,000
                         Electronic Equipment   Television - Standard -
Computer & Electronics   Owned                  Any (Owned)                  53.40   88,112,000

                         Electronic Equipment   Television - Standard Big
Computer & Electronics   Owned                  Screen (> 32") (Owned)       21.30   35,106,000
                         Electronic Equipment   Television - Standard Flat
Computer & Electronics   Owned                  Screen (Owned)                6.30   10,472,000
                                                Television - Standard
                         Electronic Equipment   Small Screen (< 32")
Computer & Electronics   Owned                  (Owned)                      37.30   61,561,000
                         Electronic Equipment
Computer & Electronics   Owned                  iPad (owned)                  2.20    3,672,000
                         Electronic Equipment
Computer & Electronics   Owned                  iPod Touch (owned)            6.10   10,148,000
                         Electronic Equipment
                         Purchased (Last 12     Answering Machine
Computer & Electronics   months)                (p/anywhere - last 12 mo.)    5.60    9,317,000
                         Electronic Equipment
                         Purchased (Last 12     Blu-ray Disc player
Computer & Electronics   months)                (p/anywhere - last 12 mo.)    6.90   11,361,000
                         Electronic Equipment
                         Purchased (Last 12     CD Burner (p/anywhere -
Computer & Electronics   months)                last 12 mo.)                  1.40    2,322,000
                         Electronic Equipment   CD Changer/Multi-Disc
                         Purchased (Last 12     Player (p/anywhere - last
Computer & Electronics   months)                12 mo.)                       3.60    6,004,000
                         Electronic Equipment
                         Purchased (Last 12     Camcorder - Digital
Computer & Electronics   months)                (p/anywhere - last 12 mo.)    3.70    6,097,000
                         Electronic Equipment
                         Purchased (Last 12     Camera, Film (p/anywhere
Computer & Electronics   months)                - last 12 mo.)                0.60     973,000
                         Electronic Equipment
                         Purchased (Last 12     DVD Burner (p/anywhere -
Computer & Electronics   months)                last 12 mo.)                  3.10    5,065,000
                         Electronic Equipment
                         Purchased (Last 12     DVD Player (p/anywhere -
Computer & Electronics   months)                last 12 mo.)                  8.40   13,825,000
                         Electronic Equipment
                         Purchased (Last 12     Digital Camera
Computer & Electronics   months)                (p/anywhere - last 12 mo.)   15.30   25,325,000
                         Electronic Equipment
                         Purchased (Last 12     Digital Video Recorder
Computer & Electronics   months)                (p/anywhere - last 12 mo.)    3.30    5,512,000
                         Electronic Equipment
                         Purchased (Last 12     Fax Machine (p/anywhere
Computer & Electronics   months)                - last 12 mo.)                2.90    4,814,000
                         Electronic Equipment
                         Purchased (Last 12     GPS (p/anywhere - last 12
Computer & Electronics   months)                mo.)                          8.30   13,627,000
                         Electronic Equipment
                         Purchased (Last 12     Game Console
Computer & Electronics   months)                (p/anywhere - last 12 mo.)   10.20   16,835,000
                         Electronic Equipment
                         Purchased (Last 12     MP3 Player (p/anywhere -
Computer & Electronics   months)                last 12 mo.)                  6.70   11,002,000

                         Electronic Equipment
                         Purchased (Last 12     Media Extender/Receiver
Computer & Electronics   months)                (p/anywhere - last 12 mo.)    0.20     259,000
                         Electronic Equipment   Misc Electronic
                         Purchased (Last 12     Equipment (p/anywhere -
Computer & Electronics   months)                last 12 mo.)                 50.80   83,822,000
                         Electronic Equipment
                         Purchased (Last 12     Netbook (p/anywhere -
Computer & Electronics   months)                last 12 mo.)                  3.40    5,642,000
                         Electronic Equipment   PDA only, no phone
                         Purchased (Last 12     functionality (e.g. Zire)
Computer & Electronics   months)                (p/anywhere - last 12 mo.)    0.20     317,000

                         Electronic Equipment   PDA/Handheld Computer -
                         Purchased (Last 12     Any (p/anywhere - last 12
Computer & Electronics   months)                mo.)                           10    16,449,000
                         Electronic Equipment
                         Purchased (Last 12     Receiver (p/anywhere -
Computer & Electronics   months)                last 12 mo.)                    1     1,725,000
                         Electronic Equipment
                         Purchased (Last 12     Satellite Radio
Computer & Electronics   months)                (p/anywhere - last 12 mo.)    2.10    3,503,000

                         Electronic Equipment   Satellite System
                         Purchased (Last 12     (DIRECTV/DISH)
Computer & Electronics   months)                (p/anywhere - last 12 mo.)    3.20    5,218,000
                         Electronic Equipment
                         Purchased (Last 12     Smart Phone (p/anywhere -
Computer & Electronics   months)                last 12 mo.)                  8.70   14,362,000
                         Electronic Equipment
                         Purchased (Last 12     Speaker for iPod
Computer & Electronics   months)                (p/anywhere - last 12 mo.)    1.60    2,649,000
                         Electronic Equipment
                         Purchased (Last 12     Television - 3D TV
Computer & Electronics   months)                (p/anywhere - last 12 mo.)    0.20     267,000
                         Electronic Equipment
                         Purchased (Last 12     Television - Any
Computer & Electronics   months)                (p/anywhere - last 12 mo.)     20    32,960,000
                         Electronic Equipment   Television - Flat/Plasma -
                         Purchased (Last 12     Any (p/anywhere - last 12
Computer & Electronics   months)                mo.)                         14.50   23,943,000
                         Electronic Equipment
                         Purchased (Last 12     Television - HDTV - Any
Computer & Electronics   months)                (p/anywhere - last 12 mo.)   17.60   29,098,000

                                                Television - High
                         Electronic Equipment   Definition Flat Screen
                         Purchased (Last 12     (>32") (HDTV)
Computer & Electronics   months)                (p/anywhere - last 12 mo.)     14    23,042,000
                                                Television - High
                         Electronic Equipment   Definition Projector
                         Purchased (Last 12     (HDTV) (p/anywhere -
Computer & Electronics   months)                last 12 mo.)                  0.30     532,000
                                                Television - High
                         Electronic Equipment   Definition Small Screen
                         Purchased (Last 12     (< 32") (HDTV)
Computer & Electronics   months)                (p/anywhere/last 12 mo.)      4.30    7,081,000
                         Electronic Equipment   Television - Standard -
                         Purchased (Last 12     Any (p/anywhere - last 12
Computer & Electronics   months)                mo.)                          2.90    4,707,000
                         Electronic Equipment   Television - Standard Big
                         Purchased (Last 12     Screen (> 32")
Computer & Electronics   months)                (p/anywhere/12 mo.)             1     1,608,000
                         Electronic Equipment      Television - Standard Flat
                         Purchased (Last 12        Screen (p/anywhere - last
Computer & Electronics   months)                   12 mo.)                       0.60    1,041,000
                         Electronic Equipment      Television - Standard
                         Purchased (Last 12        Small Screen (< 32")
Computer & Electronics   months)                   (p/anywhere/12 mo.)           1.40    2,376,000
                         Electronic Equipment
                         Purchased (Last 12        VCR (p/anywhere - last
Computer & Electronics   months)                   12 mo.)                       1.60    2,677,000
                         Electronic Equipment
                         Purchased (Last 12        iPad (p/anywhere/last 12
Computer & Electronics   months)                   mo.)                          1.30    2,146,000
                         Electronic Equipment
                         Purchased (Last 12        iPod Touch (p/anywhere -
Computer & Electronics   months)                   last 12 mo.)                  2.20    3,683,000

                         Electronics - Plan to    Answering Machine (plan
Computer & Electronics   purchase (Next 6 months) to p/next 6 mo.)                 1     1,649,000

                         Electronics - Plan to    Any electronic equipment
Computer & Electronics   purchase (Next 6 months) (plan to p/next 6 mo.)        40.70   67,132,000

                         Electronics - Plan to    Blu-ray Disc player (plan
Computer & Electronics   purchase (Next 6 months) to p/next 6 mo.)               5.70    9,347,000
                                                  CD Player - Single or
                         Electronics - Plan to    Multi-disc (plan to p/next
Computer & Electronics   purchase (Next 6 months) 6 mo.)                         0.90    1,525,000

                         Electronics - Plan to    CD Recorder/Burner (plan
Computer & Electronics   purchase (Next 6 months) to p/next 6 mo.)               0.50     789,000

                         Electronics - Plan to    Camcorder - Digital (plan
Computer & Electronics   purchase (Next 6 months) to p/next 6 mo.)               3.10    5,084,000

                         Electronics - Plan to    Camera - Digital (plan to
Computer & Electronics   purchase (Next 6 months) p/next 6 mo.)                  5.90    9,762,000

                         Electronics - Plan to    Camera - Film-Based
Computer & Electronics   purchase (Next 6 months) (plan to p/next 6 mo.)         0.30     544,000
                                                  Cellular phone (not Smart
                         Electronics - Plan to    Phone or PDA) (plan to
Computer & Electronics   purchase (Next 6 months) p/next 6 mo.)                  4.20    7,015,000

                         Electronics - Plan to    DVD Player (plan to
Computer & Electronics   purchase (Next 6 months) p/next 6 mo.)                  2.60    4,314,000

                         Electronics - Plan to    Desktop Computer (plan
Computer & Electronics   purchase (Next 6 months) to p/next 6 months)            3.80    6,233,000

                         Electronics - Plan to    Digital Music Player (plan
Computer & Electronics   purchase (Next 6 months) to p/next 6 mo.)               2.80    4,546,000

                         Electronics - Plan to    Digital Video Recorder
Computer & Electronics   purchase (Next 6 months) (plan to p/next 6 mo.)         1.30    2,077,000
                         Electronics - Plan to    E-Reader (plan to p/next 6
Computer & Electronics   purchase (Next 6 months) months)                      2.20    3,694,000

                         Electronics - Plan to    Fax Machine (plan to
Computer & Electronics   purchase (Next 6 months) p/next 6 mo.)                0.90    1,435,000

                         Electronics - Plan to    GPS (plan to p/next 6
Computer & Electronics   purchase (Next 6 months) mo.)                         2.60    4,218,000

                         Electronics - Plan to    Game Console (plan to
Computer & Electronics   purchase (Next 6 months) p/next 6 mo.)                5.40    8,936,000

                         Electronics - Plan to    Home Theater System
Computer & Electronics   purchase (Next 6 months) (plan to p/next 6 mo.)         2     3,286,000

                         Electronics - Plan to    Laptop Computer (plan to
Computer & Electronics   purchase (Next 6 months) p/next 6 months)             8.50   14,009,000

                         Electronics - Plan to    Media Extender/Receiver
Computer & Electronics   purchase (Next 6 months) (plan to p/next 6 mo.)       0.50     804,000

                         Electronics - Plan to    Netbook (plan to p/next 6
Computer & Electronics   purchase (Next 6 months) months)                      1.60    2,651,000

                         Electronics - Plan to    PDA only - no phone
Computer & Electronics   purchase (Next 6 months) (plan to p/next 6 mo.)       0.20     355,000

                         Electronics - Plan to    Satellite Radio (plan to
Computer & Electronics   purchase (Next 6 months) p/next 6 mo.)                0.70    1,085,000

                         Electronics - Plan to    Satellite TV System (plan
Computer & Electronics   purchase (Next 6 months) to p/next 6 mo.)             0.60    1,005,000

                         Electronics - Plan to    Smart Phone (plan to
Computer & Electronics   purchase (Next 6 months) p/next 6 mo.)                4.90    8,114,000
                                                  Speaker for Digital Music
                         Electronics - Plan to    Player (plan to p/next 6
Computer & Electronics   purchase (Next 6 months) mo.)                         0.60    1,012,000

                         Electronics - Plan to    Stereo Receiver/Amplifier
Computer & Electronics   purchase (Next 6 months) (plan to p/next 6 mo.)       0.60     967,000

                         Electronics - Plan to    Stereo System (plan to
Computer & Electronics   purchase (Next 6 months) p/next 6 mo.)                0.80    1,313,000

                         Electronics - Plan to    Television - 3D (plan to
Computer & Electronics   purchase (Next 6 months) p/next 6 mo.)                  1     1,664,000
                                                  Television - High
                                                  Definition Flat Screen
                         Electronics - Plan to    (>32') (HDTV) (plan to
Computer & Electronics   purchase (Next 6 months) p/next 6 mo.)                9.40   15,600,000
                                                  Television - High
                                                  Definition Projector
                         Electronics - Plan to    (HDTV) (plan to p/next 6
Computer & Electronics   purchase (Next 6 months) mo.)                         0.80    1,311,000
                                                  Television - High
                                                  Definition Small Screen
                         Electronics - Plan to    (less than 32) (HDTV)
Computer & Electronics   purchase (Next 6 months) (plan to p/next 6 mo.)            3     4,929,000

                                                  Television - Standard Big
                         Electronics - Plan to    Screen (32" or larger)
Computer & Electronics   purchase (Next 6 months) (plan to p/next 6 mo.)          0.50     755,000
                                                  Television - Standard Flat
                         Electronics - Plan to    Screen (plan to p/next 6
Computer & Electronics   purchase (Next 6 months) mo.)                            0.40     713,000

                                                  Television - Standard
                         Electronics - Plan to    Small Screen (less than
Computer & Electronics   purchase (Next 6 months) 32") (plan to p/next 6 mo.)     0.50     774,000

                                                     Computer
                         Frequently Provides         Hardware/Software
Computer & Electronics   Advice                      (provide frequent advice)   12.90   21,322,000
                         Frequently Provides         Electronics (provide
Computer & Electronics   Advice                      frequent advice)            12.90   21,337,000
                         Internet-Related Activities Internet cookies deleted
Computer & Electronics   (Last 30 days)              (last 30 days - recalled)   35.90   59,306,000
                                                     Internet security setting
                         Internet-Related Activities changed (last 30 days -
Computer & Electronics   (Last 30 days)              recalled)                     14    23,055,000

                                                     Listen to Streaming
                         Internet-Related Activities Music/Audio on Demand
Computer & Electronics   (Last 30 days)              (last 30 days - recalled)   17.20   28,401,000
                                                     Pop-up ad blocking
                         Internet-Related Activities program used (last 30
Computer & Electronics   (Last 30 days)              days - recalled)            36.60   60,487,000
                                                     Searched via browser
                         Internet-Related Activities toolbar (last 30 days -
Computer & Electronics   (Last 30 days)              recalled)                   34.50   56,979,000
                                                     Spyware/privacy software
                         Internet-Related Activities ran (last 30 days -
Computer & Electronics   (Last 30 days)              recalled)                   34.70   57,327,000
                                                     Any Computing -
                         Magazine Readership (bi- Consumer (magazine -
Computer & Electronics   weeklies/monthlies)         last 30 days)                2.60    4,359,000
                         Magazine Readership (bi- Any Computing - IT
Computer & Electronics   weeklies/monthlies)         (magazine - last 30 days)    1.30    2,080,000
                         Magazine Readership (bi- Any Gaming (magazine -
Computer & Electronics   weeklies/monthlies)         last 30 days)                1.80    2,926,000
                         Magazine Readership (bi- Computerworld (magazine
Computer & Electronics   weeklies/monthlies)         - last 30 days)              0.50     870,000
                                                     Electronics Gaming
                         Magazine Readership (bi- Monthly (magazine - last
Computer & Electronics   weeklies/monthlies)         30 days)                     0.40     662,000
                         Magazine Readership (bi- InformationWeek
Computer & Electronics   weeklies/monthlies)         (magazine - last 30 days)    0.40     605,000
                         Magazine Readership (bi- MacWorld (magazine -
Computer & Electronics   weeklies/monthlies)         last 30 days)                0.30     537,000
                         Magazine Readership (bi-   Maximum PC (magazine -
Computer & Electronics   weeklies/monthlies)        last 30 days)                  0.60      954,000
                         Magazine Readership (bi-   Network Computing
Computer & Electronics   weeklies/monthlies)        (magazine - last 30 days)      0.10      212,000
                         Magazine Readership (bi-   PC Gamer (magazine -
Computer & Electronics   weeklies/monthlies)        last 30 days)                  0.50      899,000
                         Magazine Readership (bi-   PC World (magazine - last
Computer & Electronics   weeklies/monthlies)        30 days)                       1.70     2,818,000
                         Magazine Readership (bi-   Wired (magazine - last 30
Computer & Electronics   weeklies/monthlies)        days)                          1.10     1,843,000
                         Magazine Readership (bi-   eWeek (magazine - last 30
Computer & Electronics   weeklies/monthlies)        days)                          0.40      579,000
                         Number of Computers in
Computer & Electronics   Household                  No Home Computers              2.70     4,394,000
                         Number of Computers in
Computer & Electronics   Household                  One Home Computer             35.60    58,701,000
                         Number of Computers in
Computer & Electronics   Household                  Two Home Computers            30.70    50,681,000
                         Number of Computers in
Computer & Electronics   Household                  Three Home Computers          16.90    27,970,000
                         Number of Computers in
Computer & Electronics   Household                  1+ Home Computers             96.80   159,840,000
                         Number of Computers in
Computer & Electronics   Household                  2+ Home Computers             61.30   101,139,000
                         Number of Computers in
Computer & Electronics   Household                  3+ Home Computers             30.60    50,458,000
                         Number of Computers in
Computer & Electronics   Household                  4+ Home Computers             13.60    22,489,000
                                                    Download - New
                                                    Software/Application/Too
                         Online Activity (Last 30   lbar (last 30 days -
Computer & Electronics   days)                      recalled)                     11.20    18,515,000

                                                    Download - New
                         Online Activity            Software/Application/Too
Computer & Electronics   (Yesterday)                lbar (yesterday - recalled)    3.50     5,829,000
                         Online Spending Levels     Computer Hardware -
                         by Category (Last 6        Heavy Spending (p/online
Computer & Electronics   months)                    - last 6 mo.)                  0.20      409,000
                         Online Spending Levels     Computer Hardware -
                         by Category (Last 6        Light Spending (p/online -
Computer & Electronics   months)                    last 6 mo.)                    3.30     5,406,000
                         Online Spending Levels     Computer Hardware -
                         by Category (Last 6        Medium Spending
Computer & Electronics   months)                    (p/online - last 6 mo.)        2.30     3,850,000
                         Online Spending Levels     Computer Software (Gen) -
                         by Category (Last 6        Heavy Spending (p/online
Computer & Electronics   months)                    - last 6 mo.)                  1.40     2,247,000
                         Online Spending Levels     Computer Software (Gen) -
                         by Category (Last 6        Light Spending (p/online -
Computer & Electronics   months)                    last 6 mo.)                    0.50      761,000

                         Online Spending Levels     Computer Software (Gen) -
                         by Category (Last 6        Medium Spending
Computer & Electronics   months)                    (p/online - last 6 mo.)        0.80     1,329,000
                         Online Spending Levels     Video Game - Heavy
                         by Category (Last 6        Spending (p/online - last 6
Computer & Electronics   months)                    mo.)^                          0.30     505,000
                         Online Spending Levels     Video Game - Light
                         by Category (Last 6        Spending (p/online - last 6
Computer & Electronics   months)                    mo.)                             3     4,901,000
                         Online Spending Levels     Video Game - Medium
                         by Category (Last 6        Spending (p/online - last 6
Computer & Electronics   months)                    mo.)                           1.80    3,006,000
                         Personal Interests -       Video Game Playing (non-
Computer & Electronics   Home/Lifestyle             computer)                     30.10   49,780,000

Computer & Electronics   Primary Internet Browser AOL (primary browser)            5.40    8,996,000

Computer & Electronics   Primary Internet Browser Firefox (primary browser)       22.10   36,501,000
                                                  Internet Explorer (primary
Computer & Electronics   Primary Internet Browser browser)                        46.60   76,891,000

Computer & Electronics   Primary Internet Browser   Safari (primary browser)       3.90    6,506,000
                         Productivity Software
Computer & Electronics   Used (last 30 days)        Lotus Notes (last 30 days)     1.80    3,045,000
                         Productivity Software      Microsoft Access (last 30
Computer & Electronics   Used (last 30 days)        days)                          5.50    9,094,000
                         Productivity Software      Microsoft Excel (last 30
Computer & Electronics   Used (last 30 days)        days)                         33.20   54,772,000
                         Productivity Software      Microsoft OneNote (last
Computer & Electronics   Used (last 30 days)        30 days)                       1.80    2,914,000
                         Productivity Software      Microsoft Outlook (last 30
Computer & Electronics   Used (last 30 days)        days)                         22.40   37,009,000
                         Productivity Software      Microsoft Power Point
Computer & Electronics   Used (last 30 days)        (last 30 days)                17.80   29,402,000
                         Productivity Software      Microsoft Project (last 30
Computer & Electronics   Used (last 30 days)        days)                          1.40    2,360,000
                         Productivity Software      Microsoft Publisher (last
Computer & Electronics   Used (last 30 days)        30 days)                       4.50    7,427,000
                         Productivity Software      Microsoft Visio (last 30
Computer & Electronics   Used (last 30 days)        days)                          1.70    2,760,000
                         Productivity Software      Microsoft Word (last 30
Computer & Electronics   Used (last 30 days)        days)                         54.60   90,081,000
                                                    Microsoft Works
                         Productivity Software      Applications (last 30
Computer & Electronics   Used (last 30 days)        days)                          7.30   12,132,000
                         Purchased Anywhere         Cell Phones/Services
Computer & Electronics   (Last 6 Months)            (p/anywhere - last 6 mo.)     19.50   32,125,000
                         Purchased Anywhere         Computer Hardware
Computer & Electronics   (Last 6 Months)            (p/anywhere - last 6 mo.)     16.60   27,446,000

                         Purchased Anywhere         Computer Software - Any
Computer & Electronics   (Last 6 Months)            (p/anywhere - last 6 mo.)     16.10   26,606,000
                                                    Computer Software -
                         Purchased Anywhere         Educational (p/anywhere -
Computer & Electronics   (Last 6 Months)            last 6 mo.)                    2.90    4,774,000
                                                    Computer Software -
                         Purchased Anywhere         Games (p/anywhere - last
Computer & Electronics   (Last 6 Months)            6 mo.)                         8.70   14,436,000
                                                     Computer Software -
                         Purchased Anywhere          General/Other
Computer & Electronics   (Last 6 Months)             (p/anywhere - last 6 mo.)         8    13,277,000
                         Purchased Anywhere          Home Electronics
Computer & Electronics   (Last 6 Months)             (p/anywhere - last 6 mo.)      15.70   25,851,000
                         Purchased In Person (Last   Cell Phones/Services (p/in-
Computer & Electronics   6 Months)                   person - last 6 mo.)           10.80   17,841,000
                         Purchased In Person (Last   Computer Hardware (p/in-
Computer & Electronics   6 Months)                   person - last 6 mo.)            9.40   15,555,000

                         Purchased In Person (Last Computer Software - Any
Computer & Electronics   6 Months)                 (p/in-person - last 6 mo.)        8.90   14,751,000
                                                   Computer Software -
                         Purchased In Person (Last Educational (p/in-person -
Computer & Electronics   6 Months)                 last 6 mo.)                       1.40    2,259,000
                                                   Computer Software -
                         Purchased In Person (Last Games (p/in-person - last
Computer & Electronics   6 Months)                 6 mo.)                            5.10    8,474,000
                                                   Computer Software -
                         Purchased In Person (Last General/Other (p/in-
Computer & Electronics   6 Months)                 person - last 6 mo.)                4     6,581,000
                         Purchased In Person (Last Home Electronics (p/in-
Computer & Electronics   6 Months)                 person - last 6 mo.)             11.10   18,395,000
                                                   Cell Phones/Services
                         Purchased Offline/Not     (p/offline not online - last
Computer & Electronics   Online (Last 6 Months)    6 mo.)                           13.30   22,039,000
                                                   Computer Hardware
                         Purchased Offline/Not     (p/offline not online - last
Computer & Electronics   Online (Last 6 Months)    6 mo.)                            9.90   16,283,000
                                                   Computer Software - Any
                         Purchased Offline/Not     (p/offline not online - last
Computer & Electronics   Online (Last 6 Months)    6 mo.)                            9.20   15,224,000
                                                   Computer Software -
                         Purchased Offline/Not     Educational (p/offline not
Computer & Electronics   Online (Last 6 Months)    online - last 6 mo.)              1.70    2,877,000
                                                   Computer Software -
                         Purchased Offline/Not     Games (p/offline not
Computer & Electronics   Online (Last 6 Months)    online - last 6 mo.)              5.20    8,574,000
                                                   Computer Software -
                         Purchased Offline/Not     General/Other (p/offline
Computer & Electronics   Online (Last 6 Months)    not online - last 6 mo.)          4.60    7,585,000
                                                   Home Electronics
                         Purchased Offline/Not     (p/offline not online - last
Computer & Electronics   Online (Last 6 Months)    6 mo.)                           10.70   17,651,000

                         Purchased Online, B2B       B2B - Computer Software
Computer & Electronics   (Last 6 Months)             (p/online - last 6 mo.)           2     3,278,000
                                                     Cell Phones/Services
                         Purchased Online/Not        (p/online not offline - last
Computer & Electronics   Offline (Last 6 Months)     6 mo.)                          4.60    7,665,000
                                                     Computer Hardware
                         Purchased Online/Not        (p/online not offline - last
Computer & Electronics   Offline (Last 6 Months)     6 mo.)                          5.20    8,572,000
                                                     Computer Software - Any
                         Purchased Online/Not        (p/online not offline - last
Computer & Electronics   Offline (Last 6 Months)     6 mo.)                          5.30    8,832,000
                                                    Computer Software -
                         Purchased Online/Not       Educational (p/online not
Computer & Electronics   Offline (Last 6 Months)    offline - last 6 mo.)            1     1,718,000
                                                    Computer Software -
                         Purchased Online/Not       Games (p/online not
Computer & Electronics   Offline (Last 6 Months)    offline - last 6 mo.)            3     4,879,000
                                                    Computer Software -
                         Purchased Online/Not       General/Other (p/online
Computer & Electronics   Offline (Last 6 Months)    not offline - last 6 mo.)      2.90    4,816,000
                                                    Home Electronics
                         Purchased Online/Not       (p/online not offline - last
Computer & Electronics   Offline (Last 6 Months)    6 mo.)                         3.80    6,291,000

                         Purchased Online/Offline Video Games (p/anywhere
Computer & Electronics   (Last 6 months)          - last 6 mo.)                     14    23,062,000

                         Purchased Online/Offline Video Games (p/in-person
Computer & Electronics   (Last 6 months)          - last 6 mo.)                    9.30   15,368,000

                         Purchased Online/Offline Video Games (p/offline
Computer & Electronics   (Last 6 months)          not online - last 6 mo.)         8.40   13,932,000

                         Purchased Online/Offline Video Games (p/online -
Computer & Electronics   (Last 6 months)          last 6 mo.)                      5.50    9,130,000

                         Purchased Online/Offline Video Games (p/online
Computer & Electronics   (Last 6 months)          not offline - last 6 mo.)        4.10    6,779,000

                         Purchased Online/Offline Video Games (p/phone or
Computer & Electronics   (Last 6 months)          mail - last 6 mo.)               1.30    2,082,000
                                                  Cell Phones/Services
                         Purchased Phone/Mail     (p/phone or mail - last 6
Computer & Electronics   (Last 6 Months)          mo.)                             4.50    7,472,000
                                                  Computer Hardware
                         Purchased Phone/Mail     (p/phone or mail - last 6
Computer & Electronics   (Last 6 Months)          mo.)                             2.50    4,183,000
                                                  Computer Software - Any
                         Purchased Phone/Mail     (p/phone or mail - last 6
Computer & Electronics   (Last 6 Months)          mo.)                             2.60    4,351,000
                                                  Computer Software -
                         Purchased Phone/Mail     Educational (p/phone or
Computer & Electronics   (Last 6 Months)          mail - last 6 mo.)               0.60    1,030,000
                                                  Computer Software -
                         Purchased Phone/Mail     Games (p/phone or mail -
Computer & Electronics   (Last 6 Months)          last 6 mo.)                      1.10    1,793,000
                                                  Computer Software -
                         Purchased Phone/Mail     General/Other (p/phone or
Computer & Electronics   (Last 6 Months)          mail - last 6 mo.)               1.30    2,205,000
                                                  Home Electronics
                         Purchased Phone/Mail     (p/phone or mail - last 6
Computer & Electronics   (Last 6 Months)          mo.)                             1.20    1,982,000
                         Purchased Phone/Mail     Video Games (p/phone or
Computer & Electronics   (Last 6 Months)          mail - last 6 mo.)               1.30    2,082,000
                         Purchased/Transacted     Cell Phones/Services
Computer & Electronics   Online (Last 30 days)    (p/online - last 30 days)        2.80    4,581,000
                         Purchased/Transacted     Computer Hardware
Computer & Electronics   Online (Last 30 days)    (p/online - last 30 days)    3.40    5,600,000

                         Purchased/Transacted     Computer Software - Any
Computer & Electronics   Online (Last 30 days)    (p/online - last 30 days)    4.50    7,491,000
                                                  Computer Software -
                         Purchased/Transacted     Educational (p/online -
Computer & Electronics   Online (Last 30 days)    last 30 days)                0.60     961,000
                                                  Computer Software -
                         Purchased/Transacted     Games (p/online - last 30
Computer & Electronics   Online (Last 30 days)    days)                          2     3,315,000
                                                  Computer Software -
                         Purchased/Transacted     General/Other (p/online -
Computer & Electronics   Online (Last 30 days)    last 30 days)                1.50    2,421,000
                                                  Computer Software -
                         Purchased/Transacted     Web/Internet (p/online -
Computer & Electronics   Online (Last 30 days)    last 30 days)                1.30    2,124,000
                                                  Cosmetics/Beauty Aids -
                         Purchased/Transacted     Cosmetics (p/online - last
Computer & Electronics   Online (Last 30 days)    30 days)                     3.90    6,514,000
                         Purchased/Transacted     E-Books (p/online - last
Computer & Electronics   Online (Last 30 days)    30 days)                     2.70    4,418,000
                                                  High Speed Internet
                         Purchased/Transacted     Access (p/online - last 30
Computer & Electronics   Online (Last 30 days)    days)                          1     1,688,000
                         Purchased/Transacted     Home Electronics
Computer & Electronics   Online (Last 30 days)    (p/online - last 30 days)    2.70    4,446,000
                         Purchased/Transacted     Video Games (p/online -
Computer & Electronics   Online (Last 30 days)    last 30 days)                3.30    5,483,000
                         Purchased/Transacted     Cell Phones/Services
Computer & Electronics   Online (Last 6 months)   (p/online - last 6 mo.)      6.10   10,086,000
                         Purchased/Transacted     Computer Hardware
Computer & Electronics   Online (Last 6 months)   (p/online - last 6 mo.)      6.80   11,163,000

                         Purchased/Transacted     Computer Software - Any
Computer & Electronics   Online (Last 6 months)   (p/online - last 6 mo.)      6.90   11,381,000
                                                  Computer Software -
                         Purchased/Transacted     Educational (p/online -
Computer & Electronics   Online (Last 6 months)   last 6 mo.)                  1.10    1,897,000
                                                  Computer Software -
                         Purchased/Transacted     Games (p/online - last 6
Computer & Electronics   Online (Last 6 months)   mo.)                         3.60    5,862,000
                                                  Computer Software -
                         Purchased/Transacted     General/Other (p/online -
Computer & Electronics   Online (Last 6 months)   last 6 mo.)                    3     5,029,000
                                                  Computer Software -
                         Purchased/Transacted     Web/Internet (p/online -
Computer & Electronics   Online (Last 6 months)   last 6 mo.)                  0.60     952,000
                                                  Cosmetics/Beauty Aids -
                         Purchased/Transacted     Cosmetics (p/online - last
Computer & Electronics   Online (Last 6 months)   6 mo.)                       6.80   11,155,000
                         Purchased/Transacted     E-Books (p/online - last 6
Computer & Electronics   Online (Last 6 months)   mo.)                         3.80    6,278,000
                                                  High Speed Internet
                         Purchased/Transacted     Access (p/online - last 6
Computer & Electronics   Online (Last 6 months)   mo.)                         2.30    3,840,000
                         Shop/Not Purchase (Last   Cell Phones/Services
Computer & Electronics   6 months)                 (s/np/online - last 6 mo.)    7.60   12,541,000
                         Shop/Not Purchase (Last   Computer Hardware
Computer & Electronics   6 months)                 (s/np/online - last 6 mo.)    5.80    9,621,000

                         Shop/Not Purchase (Last   Computer Software - Any
Computer & Electronics   6 months)                 (s/np/online - last 6 mo.)    5.30    8,707,000
                                                   Computer Software -
                         Shop/Not Purchase (Last   Educational (s/np/online -
Computer & Electronics   6 months)                 last 6 mo.)                   1.40    2,346,000
                                                   Computer Software -
                         Shop/Not Purchase (Last   Games (s/np/online - last
Computer & Electronics   6 months)                 6 mo.)                        2.60    4,235,000
                                                   Computer Software -
                         Shop/Not Purchase (Last   General/Other
Computer & Electronics   6 months)                 (s/np/online - last 6 mo.)    2.40    4,023,000
                                                   Computer Software -
                         Shop/Not Purchase (Last   Web/Internet (s/np/online -
Computer & Electronics   6 months)                 last 6 mo.)                   2.10    3,399,000
                                                   High Speed Internet
                         Shop/Not Purchase (Last   Access (s/np/online - last
Computer & Electronics   6 months)                 6 mo.)                        3.10    5,075,000
                         Shop/Not Purchase (Last   Home Electronics
Computer & Electronics   6 months)                 (s/np/online - last 6 mo.)      6     9,837,000
                         Shop/Not Purchase (Last   Video Games (s/np/online
Computer & Electronics   6 months)                 - last 6 mo.)                 3.90    6,384,000
                         Shopped Online (Last 30   Cell Phones/Services
Computer & Electronics   days)                     (s/online - last 30 days)       7    11,556,000
                         Shopped Online (Last 30   Computer Hardware
Computer & Electronics   days)                     (s/online - last 30 days)     7.10   11,700,000

                         Shopped Online (Last 30   Computer Software - Any
Computer & Electronics   days)                     (s/online - last 30 days)     7.10   11,677,000
                                                   Computer Software -
                         Shopped Online (Last 30   Educational (s/online -
Computer & Electronics   days)                     last 30 days)                 1.40    2,237,000
                                                   Computer Software -
                         Shopped Online (Last 30   Games (s/online - last 30
Computer & Electronics   days)                     days)                         3.70    6,054,000
                                                   Computer Software -
                         Shopped Online (Last 30   General/Other (s/online -
Computer & Electronics   days)                     last 30 days)                 2.80    4,674,000
                                                   Computer Software -
                         Shopped Online (Last 30   Web/Internet (s/online -
Computer & Electronics   days)                     last 30 days)                 1.30    2,212,000
                                                   Cosmetics/Beauty Aids -
                         Shopped Online (Last 30   Cosmetics (s/online - last
Computer & Electronics   days)                     30 days)                        6     9,836,000
                         Shopped Online (Last 30   E-books (s/online - last 30
Computer & Electronics   days)                     days)                         3.90    6,418,000
                                                   High Speed Internet
                         Shopped Online (Last 30   Access (s/online - last 30
Computer & Electronics   days)                     days)                         2.50    4,194,000
                         Shopped Online (Last 30   Home Electronics
Computer & Electronics   days)                     (s/online - last 30 days)     6.50   10,678,000
                         Shopped Online (Last 30   Video Games (s/online -
Computer & Electronics   days)                     last 30 days)                 6.20   10,237,000
                         Shopped Online (Last 6    Cell Phones/Services
Computer & Electronics   months)                   (s/online - last 6 mo.)      13.30   22,012,000
                         Shopped Online (Last 6    Computer Hardware
Computer & Electronics   months)                   (s/online - last 6 mo.)      12.30   20,312,000

                         Shopped Online (Last 6    Computer Software - Any
Computer & Electronics   months)                   (s/online - last 6 mo.)      11.80   19,494,000
                                                   Computer Software -
                         Shopped Online (Last 6    Educational (s/online -
Computer & Electronics   months)                   last 6 mo.)                   2.50    4,147,000
                                                   Computer Software -
                         Shopped Online (Last 6    Games (s/online - last 6
Computer & Electronics   months)                   mo.)                            6     9,830,000
                                                   Computer Software -
                         Shopped Online (Last 6    General/Other (s/online -
Computer & Electronics   months)                   last 6 mo.)                   5.30    8,742,000
                                                   Computer Software -
                         Shopped Online (Last 6    Web/Internet (s/online -
Computer & Electronics   months)                   last 6 mo.)                   2.60    4,290,000
                                                   Cosmetics/Beauty Aids -
                         Shopped Online (Last 6    Cosmetics (s/online - last
Computer & Electronics   months)                   6 mo.)                        9.50   15,767,000
                         Shopped Online (Last 6    E-Books (s/online - last 6
Computer & Electronics   months)                   mo.)                          5.20    8,645,000
                                                   High Speed Internet
                         Shopped Online (Last 6    Access (s/online - last 6
Computer & Electronics   months)                   mo.)                          5.20    8,633,000
                         Shopped Online (Last 6    Home Electronics
Computer & Electronics   months)                   (s/online - last 6 mo.)      10.70   17,620,000
                         Shopped Online (Last 6    Video Games (s/online -
Computer & Electronics   months)                   last 6 mo.)                   9.10   15,095,000

                         Shopped Online, B2B       B2B - Computer Software
Computer & Electronics   (Last 6 months)           (s/online - last 6 mo.)       1.50    2,499,000
                         Type of Game Console
Computer & Electronics   (Owned)                   Any Game Console             40.10   66,254,000
                         Type of Game Console      Any Portable Game
Computer & Electronics   (Owned)                   Console                        19    31,397,000
                         Type of Game Console
Computer & Electronics   (Owned)                   Microsoft Xbox                  6     9,967,000
                         Type of Game Console
Computer & Electronics   (Owned)                   Microsoft Xbox 360           12.30   20,230,000
                         Type of Game Console
Computer & Electronics   (Owned)                   Nintendo 64                   6.60   10,879,000
                         Type of Game Console
Computer & Electronics   (Owned)                   Nintendo DS                  13.40   22,124,000
                         Type of Game Console
Computer & Electronics   (Owned)                   Nintendo Game Cube            5.70    9,434,000
                         Type of Game Console
Computer & Electronics   (Owned)                   Nintendo Gameboy              5.90    9,686,000
                         Type of Game Console      Nintendo Gameboy
Computer & Electronics   (Owned)                   Advance                       6.10    9,994,000
                         Type of Game Console
Computer & Electronics   (Owned)                   Nintendo Wii                 24.10   39,737,000
                         Type of Game Console
Computer & Electronics   (Owned)                Sony PSP                     4.70    7,771,000
                         Type of Game Console
Computer & Electronics   (Owned)                Sony Playstation             5.10    8,451,000
                         Type of Game Console
Computer & Electronics   (Owned)                Sony Playstation 2          15.40   25,357,000
                         Type of Game Console
Computer & Electronics   (Owned)                Sony Playstation 3           9.20   15,196,000
                         Type of Game Console
Computer & Electronics   (Owned)                SuperNES                     2.60    4,364,000
                                                Action/Adventure - Any
Computer & Electronics   Video Game Genres      (game genre)                20.20   33,324,000
                                                Action/Adventure - Hack
                                                'N Slash/RPG (game
Computer & Electronics   Video Game Genres      genre)                       7.10   11,719,000
                                                Action/Adventure -
Computer & Electronics   Video Game Genres      Platform (game genre)       13.30   21,894,000
                                                Action/Adventure -
                                                Survival Horror (game
Computer & Electronics   Video Game Genres      genre)                         7    11,565,000
                                                Action/Adventure - Urban
Computer & Electronics   Video Game Genres      (game genre)                 8.80   14,529,000
                                                Driving / Flying / Boat
Computer & Electronics   Video Game Genres      Racing (game genre)         13.20   21,854,000
Computer & Electronics   Video Game Genres      Fighting (game genre)        7.50   12,413,000
                                                Movie Adaptations (game
Computer & Electronics   Video Game Genres      genre)                       4.80    8,006,000
                                                Role-Playing Games
Computer & Electronics   Video Game Genres      (game genre)                 8.20   13,544,000
                                                Shooter - Any (game
Computer & Electronics   Video Game Genres      genre)                      14.30   23,612,000
                                                Shooter - Military First-
Computer & Electronics   Video Game Genres      Person (game genre)         11.20   18,500,000
                                                Shooter - Multi-Player
Computer & Electronics   Video Game Genres      (game genre)                 5.30    8,732,000
                                                Shooter - Sci-Fi First
Computer & Electronics   Video Game Genres      Person (game genre)          7.30   12,080,000
                                                Shooter - Stealth Action
Computer & Electronics   Video Game Genres      (game genre)                 4.80    7,984,000
                                                Shooter - Tactical (game
Computer & Electronics   Video Game Genres      genre)                       4.40    7,330,000
                                                Simulation - Any (game
Computer & Electronics   Video Game Genres      genre)                      13.20   21,841,000
                                                Simulation -
                                                Card/Poker/Casino (game
Computer & Electronics   Video Game Genres      genre)                       4.90    8,087,000
                                                Simulation - Flying (game
Computer & Electronics   Video Game Genres      genre)                       3.20    5,309,000

                                                Simulation - Music/Dance
Computer & Electronics   Video Game Genres      (game genre)                 5.80    9,580,000
                                                Simulation -
                                                People/Society (game
Computer & Electronics   Video Game Genres      genre)                       4.10    6,847,000
                                                       Sports -
                                                       Alternative/Extreme
Computer & Electronics   Video Game Genres             (game genre)                  4.10    6,696,000

Computer & Electronics   Video Game Genres             Sports - Any (game genre)    13.90   22,901,000
                                                       Sports - Traditional (game
Computer & Electronics   Video Game Genres             genre)                       11.70   19,260,000
                                                       Sports - Wrestling (game
Computer & Electronics   Video Game Genres             genre)                        3.20    5,306,000
Computer & Electronics   Video Game Genres             Strategy (game genre)         8.50   14,025,000
Car / Truck              Asian / European              Asian Vehicle                39.70   65,473,000
Car / Truck              Asian / European              European Vehicle              7.20   11,931,000
                         Business Purchase             Car/Van/Truck Parts or
                         Decision Makers or            Components
Car / Truck              Influencers                   DM/Influencer                 2.40    3,944,000
                         Business Purchase
                         Decision Makers or            Cars/Vans/Trucks
Car / Truck              Influencers                   DM/Influencer                 2.90    4,755,000
                         Business-Provided Tools       Car/Truck: Company
Car / Truck              & Services                    Leased                        0.50     798,000
                         Business-Provided Tools       Car/Truck: Company
Car / Truck              & Services                    Owned                         1.90    3,067,000
                         Car Rental for Business
Car / Truck              (Last 3 months)               Alamo (B)                     0.20     392,000
                         Car Rental for Business
Car / Truck              (Last 3 months)               Any Car Rental (B)            3.10    5,110,000
                         Car Rental for Business
Car / Truck              (Last 3 months)               Avis (B)                      0.50     889,000
                         Car Rental for Business
Car / Truck              (Last 3 months)               Budget (B)                    0.40     697,000
                         Car Rental for Business
Car / Truck              (Last 3 months)               Dollar (B)                    0.20     339,000
                         Car Rental for Business
Car / Truck              (Last 3 months)               Enterprise (B)                  1     1,722,000
                         Car Rental for Business
Car / Truck              (Last 3 months)               Hertz (B)                     0.80    1,357,000
                         Car Rental for Business
Car / Truck              (Last 3 months)               National (B)                  0.30     529,000
                         Car Rental for Business
Car / Truck              (Last 3 months)               Thrifty (B)                   0.20     353,000
                         Car Rental for Travel (last
Car / Truck              3 months)                     Alamo (B or V)                0.90    1,427,000
                         Car Rental for Travel (last
Car / Truck              3 months)                     Avis (B or V)                 1.40    2,320,000
                         Car Rental for Travel (last
Car / Truck              3 months)                     Budget (B or V)               1.10    1,798,000
                         Car Rental for Travel (last
Car / Truck              3 months)                     Dollar (B or V)               0.70    1,203,000
                         Car Rental for Travel (last
Car / Truck              3 months)                     Enterprise (B or V)           2.70    4,504,000
                         Car Rental for Travel (last
Car / Truck              3 months)                     Hertz (B or V)                1.90    3,178,000
                         Car Rental for Travel (last
Car / Truck              3 months)                     National (B or V)             0.80    1,279,000
                         Car Rental for Travel (last
Car / Truck              3 months)                     Thrifty (B or V)              0.50     894,000
              Car Rental for Vacation
Car / Truck   (Last 3 months)           Alamo (V)                    0.60     1,071,000
              Car Rental for Vacation
Car / Truck   (Last 3 months)           Any Car Rental (V)           6.10    10,123,000
              Car Rental for Vacation
Car / Truck   (Last 3 months)           Avis (V)                       1      1,624,000
              Car Rental for Vacation
Car / Truck   (Last 3 months)           Budget (V)                   0.70     1,183,000
              Car Rental for Vacation
Car / Truck   (Last 3 months)           Dollar (V)                   0.50      893,000
              Car Rental for Vacation
Car / Truck   (Last 3 months)           Enterprise (V)               1.80     3,024,000
              Car Rental for Vacation
Car / Truck   (Last 3 months)           Hertz (V)                    1.30     2,099,000
              Car Rental for Vacation
Car / Truck   (Last 3 months)           National (V)                 0.50      812,000
              Car Rental for Vacation
Car / Truck   (Last 3 months)           Thrifty (V)                  0.30       555,000
Car / Truck   Car/Truck Segment         Any Luxury Car                12     19,828,000

Car / Truck   Car/Truck Segment         Compact Sedans/Coupes       10.10    16,680,000
Car / Truck   Car/Truck Segment         Economy/Small               13.50    22,267,000
Car / Truck   Car/Truck Segment         Entry/Luxury                 3.80     6,335,000
Car / Truck   Car/Truck Segment         Large/Large Luxury           6.60    10,916,000
Car / Truck   Car/Truck Segment         Midsize Sedans/Coupes       18.40    30,420,000
Car / Truck   Car/Truck Segment         Pick-up Trucks              24.50    40,446,000
Car / Truck   Car/Truck Segment         SUVs                        27.40    45,177,000
Car / Truck   Car/Truck Segment         Sports Luxury                0.90     1,465,000
Car / Truck   Car/Truck Segment         Sports/Convertible           3.10     5,184,000
Car / Truck   Car/Truck Segment         Station Wagons               5.10     8,430,000
Car / Truck   Car/Truck Segment         Top/Prestige Luxury          1.30     2,128,000
Car / Truck   Car/Truck Segment         Vans                        14.10    23,217,000
Car / Truck   Car/Truck Type            Any Car                     54.60    90,195,000

Car / Truck   Car/Truck Type            Any Hybrid (gas/electric)    1.90     3,183,000
Car / Truck   Car/Truck Type            Any Truck                   54.40    89,883,000
Car / Truck   Car/Truck Year            Car/Truck Year: 2009         6.80    11,217,000
Car / Truck   Car/Truck Year            Car/Truck Year: 2010         1.50     2,444,000
Car / Truck   Car/Truck Year            Car/Truck Year: 2011         0.70     1,095,000
Car / Truck   Car/Truck Year            Car/Truck Year: < 1991       5.40     8,835,000
                                        Car/Truck Year: 1991-
Car / Truck   Car/Truck Year            1995                         9.70    15,941,000
Car / Truck   Car/Truck Year            Car/Truck Year: 1996         3.60     5,984,000
Car / Truck   Car/Truck Year            Car/Truck Year: 1997         4.80     7,862,000
Car / Truck   Car/Truck Year            Car/Truck Year: 1998         5.80     9,555,000
Car / Truck   Car/Truck Year            Car/Truck Year: 1999         6.70    11,106,000
Car / Truck   Car/Truck Year            Car/Truck Year: 2000         8.80    14,448,000
Car / Truck   Car/Truck Year            Car/Truck Year: < 2001      39.40    65,092,000
Car / Truck   Car/Truck Year            Car/Truck Year: 2001         8.50    14,053,000
Car / Truck   Car/Truck Year            Car/Truck Year: 2001+       68.90   113,793,000
Car / Truck   Car/Truck Year            Car/Truck Year: < 2002      45.90    75,769,000
Car / Truck   Car/Truck Year            Car/Truck Year: 2002         9.30    15,325,000
Car / Truck   Car/Truck Year            Car/Truck Year: 2002+       64.10   105,815,000
Car / Truck   Car/Truck Year            Car/Truck Year: 2003         9.10    15,094,000
Car / Truck   Car/Truck Year            Car/Truck Year: 2004        10.50    17,296,000
Car / Truck   Car/Truck Year            Car/Truck Year: 2005        11.20    18,413,000
Car / Truck   Car/Truck Year              Car/Truck Year: 2006        10.10    16,625,000
Car / Truck   Car/Truck Year              Car/Truck Year: 2007          11     18,142,000
Car / Truck   Car/Truck Year              Car/Truck Year: 2008         9.70    16,019,000
              Condition of Car/Truck at
Car / Truck   Purchase                    New Car or Truck            47.70    78,707,000
              Condition of Car/Truck at
Car / Truck   Purchase                    Used Car or Truck           57.90    95,573,000
              Event Ticket Purchases
              (Anywhere - Last 6          Auto Racing (event tix -
Car / Truck   months)                     p/anywhere - last 6 mo.)     0.30      514,000
              Frequency of car rentals
              for business (Last 30       None (car rentals for
Car / Truck   days)                       business - last 30 days)     0.80     1,347,000
              Frequency of car rentals
              for business (Last 30       1-2 (car rentals for
Car / Truck   days)                       business - last 30 days)     1.80     3,029,000
              Frequency of car rentals
              for business (Last 30       3-4 (car rentals for
Car / Truck   days)                       business - last 30 days)     0.40      655,000
              Frequency of car rentals
              for business (Last 30       1+ (car rentals for
Car / Truck   days)                       business - last 30 days)     2.40     4,031,000
              Frequency of car rentals
              for business (Last 30       3+ (car rentals for
Car / Truck   days)                       business - last 30 days)     0.60     1,002,000

              Frequently Provides         Cars / Automotive
Car / Truck   Advice                      (provide frequent advice)    7.60    12,621,000
                                          Factory Installed GPS in
Car / Truck   GPS                         Auto                         7.30    12,116,000
Car / Truck   GPS                         GPS (own)                   31.10    51,326,000
                                          GPS (p/anywhere - last 12
Car / Truck   GPS                         mo.)                         8.30    13,627,000
                                          GPS (plan to p/next 6
Car / Truck   GPS                         mo.)                         2.60     4,218,000
Car / Truck   GPS                         GPS - never use              1.40     2,388,000
Car / Truck   GPS                         GPS - use daily              2.90     4,758,000
                                          GPS - use less than once
Car / Truck   GPS                         per mo                      11.30    18,724,000
Car / Truck   GPS                         GPS - use monthly            7.90    13,030,000
Car / Truck   GPS                         GPS - use weekly             8.10    13,320,000
Car / Truck   GPS                         Standalone GPS in Auto      24.40    40,240,000
Car / Truck   Import / Domestic           Domestic Vehicle            60.80   100,365,000
Car / Truck   Import / Domestic           Import Vehicle              44.70    73,877,000

              In-Store Purchases -        Advance Auto Parts (p/in-
Car / Truck   Automotive                  store - last 30 days)        5.90     9,689,000
              In-Store Purchases -        Any Auto Parts Store
Car / Truck   Automotive                  Purchase (last 30 days)     16.70    27,624,000
              In-Store Purchases -        Auto Zone (p/in-store -
Car / Truck   Automotive                  last 30 days)                8.20    13,512,000

              In-Store Purchases -        Checker Auto Parts (p/in-
Car / Truck   Automotive                  store - last 30 days)        0.50      829,000
              In-Store Purchases -        Kragen Auto Parts (p/in-
Car / Truck   Automotive                  store - last 30 days)        0.70     1,175,000
              In-Store Purchases -       NAPA Auto Parts (p/in-
Car / Truck   Automotive                 store - last 30 days)          3.10    5,093,000
              In-Store Purchases -       O'Reilly Auto Parts (p/in-
Car / Truck   Automotive                 store - last 30 days)          3.30    5,430,000
              In-Store Purchases -       Pep Boys (p/in-store - last
Car / Truck   Automotive                 30 days)                       1.40    2,301,000
              Intent to Purchase         Definitely will
              New/Used Car or Truck      (purchase/lease new
Car / Truck   (Next 6 months)            car/truck - next 6 mo.)        2.40    3,899,000
              Intent to Purchase         Definitely will not
              New/Used Car or Truck      (purchase/lease new
Car / Truck   (Next 6 months)            car/truck - next 6 mo.)       54.60   90,199,000
              Intent to Purchase         Definitely/Probably will
              New/Used Car or Truck      (purchase/lease new
Car / Truck   (Next 6 months)            car/truck - 6 mo.)             6.90   11,402,000

              Intent to Purchase       Definitely/Probably will
              New/Used Car or Truck    (purchase/lease new/used
Car / Truck   (Next 6 months)          car/truck - 6 mo.)              10.40   17,170,000
              Intent to Purchase       Definitely/Probably will
              New/Used Car or Truck    (purchase/lease used
Car / Truck   (Next 6 months)          car/truck - 6 mo.)               6.70   11,130,000
              Intent to Purchase       Might or might not
              New/Used Car or Truck    (purchase/lease new
Car / Truck   (Next 6 months)          car/truck - next 6 mo.)         12.80   21,101,000
              Intent to Purchase       Probably will
              New/Used Car or Truck    (purchase/lease new
Car / Truck   (Next 6 months)          car/truck - next 6 mo.)          4.50    7,503,000
              Intent to Purchase       Probably will
              New/Used Car or Truck    (purchase/lease used
Car / Truck   (Next 6 months)          car/truck - 6 mo.)               4.70    7,768,000
              Intent to Purchase       Probably will not
              New/Used Car or Truck    (purchase/lease new
Car / Truck   (Next 6 months)          car/truck - next 6 mo.)         25.10   41,443,000
              Intent to Purchase       Probably will not
              New/Used Car or Truck    (purchase/lease used
Car / Truck   (Next 6 months)          car/truck - 6 mo.)              25.60   42,333,000
              Magazine Readership (bi- AAA (magazine - last 30
Car / Truck   weeklies/monthlies)      days)                            2.60    4,235,000
              Magazine Readership (bi- Automobile (Magazine -
Car / Truck   weeklies/monthlies)      last 30 days)                    1.50    2,532,000
              Magazine Readership (bi- Autoweek (magazine -
Car / Truck   weeklies/monthlies)      last 30 days)                    0.70    1,232,000
              Magazine Readership (bi- Car & Driver (magazine -
Car / Truck   weeklies/monthlies)      last 30 days)                    2.50    4,056,000
              Magazine Readership (bi- Cycle World (magazine -
Car / Truck   weeklies/monthlies)      last 30 days)                    0.30     543,000
              Magazine Readership (bi- Hot Rod (magazine - last
Car / Truck   weeklies/monthlies)      30 days)                         0.70    1,223,000
              Magazine Readership (bi- Motor Trend (magazine -
Car / Truck   weeklies/monthlies)      last 30 days)                    1.40    2,316,000
                                       National Geographic
              Magazine Readership (bi- Adventure (magazine -
Car / Truck   weeklies/monthlies)      last 30 days)                    1.30    2,163,000
              Magazine Readership (bi- Popular Mechanics
Car / Truck   weeklies/monthlies)      (magazine - last 30 days)        1.50    2,502,000
              Magazine Readership (bi-    Road & Track (magazine -
Car / Truck   weeklies/monthlies)         last 30 days)                    1      1,663,000
              Magazine Readership
              Genres (weeklies/bi-        Any Automotive
Car / Truck   weeklies/monthlies)         (magazine - last 30 days)      5.80     9,616,000
              Online Spending Levels      Car rentals - Light
              by Category (Last 6         Spending (p/online - last 6
Car / Truck   months)                     mo.)                           0.70     1,220,000
              Online Spending Levels      Car rentals - Medium
              by Category (Last 6         Spending (p/online - last 6
Car / Truck   months)                     mo.)                           1.70     2,770,000
              Online Spending Levels      Car rentals - Heavy
              by Category (Last 6         Spending (p/online - last 6
Car / Truck   months)                     mo.)                           3.10     5,190,000
              Other Forms of
Car / Truck   Transportation              ATV (own or lease)             6.10    10,120,000
              Other Forms of
Car / Truck   Transportation              Airplane (own or lease)        0.40      713,000
              Other Forms of
Car / Truck   Transportation              Bicycle (own)                 31.60    52,216,000
              Other Forms of              Boat/Sailboat (own or
Car / Truck   Transportation              lease)                         7.70    12,694,000
              Other Forms of              Camper/RV (own or
Car / Truck   Transportation              lease)                         5.10     8,370,000
              Other Forms of
Car / Truck   Transportation              Helicopter (own or lease)      0.20      271,000
              Other Forms of              Motorcycle/Moped/Scoote
Car / Truck   Transportation              r (own or lease)               6.70    10,985,000
                                          Car/Truck: Personally
Car / Truck   Own/Lease Vehicle           Leased                         4.20     6,965,000
                                          Car/Truck: Personally
Car / Truck   Own/Lease Vehicle           Owned                         87.40   144,282,000
                                          Company Owned/Leased
Car / Truck   Own/Lease Vehicle           Vehicle                        2.30     3,781,000
                                          Personally Owned/Leased
Car / Truck   Own/Lease Vehicle           Vehicle                       89.60   147,922,000
              Personal Interests -
Car / Truck   Home/Lifestyle              Fixing/Renovating Cars         4.20     6,950,000
              Personal Interests -
Car / Truck   Home/Lifestyle              Motorcycles                    6.10    10,016,000
              Purchased Anywhere          Car Rental (p/anywhere -
Car / Truck   (Last 6 Months)             last 6 mo.)                   10.80    17,850,000
              Purchased In Person (Last   Car Rental (p/in-person -
Car / Truck   6 Months)                   last 6 mo.)                    3.50     5,798,000
              Purchased Offline/Not       Car Rental (p/offline not
Car / Truck   Online (Last 6 Months)      online - last 6 mo.)           4.70     7,814,000
                                          Automobiles (new or
              Purchased Online/Not        used) (p/online not offline
Car / Truck   Offline (Last 6 Months)     - last 6 mo.)                  1.70     2,748,000
              Purchased Online/Not        Car Rental (p/online not
Car / Truck   Offline (Last 6 Months)     offline - last 6 mo.)          5.10     8,366,000

              Purchased Online/Offline Automobile Parts
Car / Truck   (Last 6 months)          (p/anywhere - last 6 mo.)        20.60    34,095,000
              Purchased Online/Offline Automobile Parts (p/in-
Car / Truck   (Last 6 months)          person - last 6 mo.)           16.70   27,655,000
                                       Automobile Parts
              Purchased Online/Offline (p/offline not online - last
Car / Truck   (Last 6 months)          6 mo.)                         16.60   27,485,000

              Purchased Online/Offline Automobile Parts
Car / Truck   (Last 6 months)          (p/online - last 6 mo.)           4     6,610,000
                                       Automobile Parts
              Purchased Online/Offline (p/online not offline - last
Car / Truck   (Last 6 months)          6 mo.)                          2.80    4,646,000
                                       Automobile Parts
              Purchased Online/Offline (p/phone or mail - last 6
Car / Truck   (Last 6 months)          mo.)                              2     3,331,000
                                       Automobiles (new or
              Purchased Online/Offline used) (p/online not offline
Car / Truck   (Last 6 months)          - last 6 mo.)                   1.70    2,748,000
                                       Automobiles (new or
              Purchased Online/Offline used) (p/phone or mail -
Car / Truck   (Last 6 months)          last 6 mo.)                     0.20     373,000

              Purchased Online/Offline Automobiles - New
Car / Truck   (Last 6 months)          (p/online - last 6 mo.)         0.90    1,558,000

              Purchased Online/Offline Automobiles - New/used
Car / Truck   (Last 6 months)          (p/anywhere - last 6 mo.)       6.90   11,454,000

              Purchased Online/Offline Automobiles - New/used
Car / Truck   (Last 6 months)          (p/in person - last 6 mo.)      5.10    8,463,000
                                       Automobiles - New/used
              Purchased Online/Offline (p/offline not online - last
Car / Truck   (Last 6 months)          6 mo.)                            5     8,191,000

              Purchased Online/Offline Automobiles - New/used
Car / Truck   (Last 6 months)          (p/online - last 6 mo.)           2     3,263,000

              Purchased Online/Offline Automobiles - used
Car / Truck   (Last 6 months)          (p/online - last 6 mo.)         1.20    2,050,000

              Purchased Online/Offline Insurance - Auto (t/online -
Car / Truck   (Last 6 months)          last 6 mo.)                     8.70   14,284,000

              Purchased Online/Offline Loans - Auto (t/online -
Car / Truck   (Last 6 months)          last 6 mo.)                     2.80    4,656,000
                                       Automobiles (new or
              Purchased Phone/Mail     used) (p/phone or mail -
Car / Truck   (Last 6 Months)          last 6 mo.)                     0.20     373,000
              Purchased Phone/Mail     Car Rental (p/phone or
Car / Truck   (Last 6 Months)          mail - last 6 mo.)              2.50    4,204,000
              Purchased/Transacted     Automobile Parts
Car / Truck   Online (Last 30 days)    (p/online - last 30 days)       1.90    3,199,000
              Purchased/Transacted     Automobiles - New
Car / Truck   Online (Last 30 days)    (p/online - last 30 days)       0.30     571,000
              Purchased/Transacted      Automobiles - New/used
Car / Truck   Online (Last 30 days)     (p/online - last 30 days)       0.80    1,248,000
              Purchased/Transacted      Automobiles - used
Car / Truck   Online (Last 30 days)     (p/online - last 30 days)       0.50     849,000
              Purchased/Transacted      Car Rental (p/online - last
Car / Truck   Online (Last 30 days)     30 days)                        2.90    4,712,000
              Purchased/Transacted      Insurance - Auto (t/online -
Car / Truck   Online (Last 30 days)     last 30 days)                   6.60   10,824,000
              Purchased/Transacted      Loans - Auto (t/online -
Car / Truck   Online (Last 30 days)     last 30 days)                   2.40    3,881,000
              Purchased/Transacted      Car Rental (p/online - last
Car / Truck   Online (Last 6 months)    6 mo.)                          6.10   10,036,000
              Shop/Not Purchase (Last   Automobiles (s/np/online -
Car / Truck   6 months)                 last 6 mo.)                     6.80   11,184,000
              Shop/Not Purchase (Last   Car Rental (s/np/online -
Car / Truck   6 months)                 last 6 mo.)                     3.20    5,283,000
              Shop/Not Purchase (Last   Insurance - Auto (s-
Car / Truck   6 months)                 nt/online - last 6 mo.)         3.40    5,654,000
              Shop/Not Purchase (Last   Loans - Auto (s-nt/online -
Car / Truck   6 months)                 last 6 mo.)                     0.90    1,561,000
              Shopped Online (Last 30   Automobile Parts
Car / Truck   days)                     (s/online - last 30 days)       4.40    7,221,000
              Shopped Online (Last 30   Automobiles - New
Car / Truck   days)                     (s/online - last 30 days)       2.70    4,475,000

              Shopped Online (Last 30   Automobiles - New/used
Car / Truck   days)                     (s/online - last 30 days)       4.60    7,624,000
              Shopped Online (Last 30   Automobiles - used
Car / Truck   days)                     (s/online - last 30 days)       3.30    5,505,000
              Shopped Online (Last 30   Car Rental (s/online - last
Car / Truck   days)                     30 days)                        4.60    7,665,000
              Shopped Online (Last 30   Insurance - Auto (s/online
Car / Truck   days)                     - last 30 days)                 2.70    4,465,000
              Shopped Online (Last 30   Loans - Auto (s/online -
Car / Truck   days)                     last 30 days)                   0.70    1,097,000
              Shopped Online (Last 6    Automobile Parts
Car / Truck   months)                   (s/online - last 6 mo.)         7.80   12,927,000
              Shopped Online (Last 6    Automobiles - New
Car / Truck   months)                   (s/online - last 6 mo.)         5.20    8,574,000

              Shopped Online (Last 6    Automobiles - New/used
Car / Truck   months)                   (s/online - last 6 mo.)         8.60   14,229,000
              Shopped Online (Last 6    Automobiles - used
Car / Truck   months)                   (s/online - last 6 mo.)         6.10   10,051,000
              Shopped Online (Last 6    Car Rental (s/online - last
Car / Truck   months)                   6 mo.)                          8.90   14,769,000
              Shopped Online (Last 6    Insurance - Auto (s/online
Car / Truck   months)                   - last 6 mo.)                   4.80    7,916,000
              Shopped Online (Last 6    Loans - Auto (s/online -
Car / Truck   months)                   last 6 mo.)                     1.20    1,947,000
Car / Truck   Vehicle Make              Acura                           1.20    2,022,000
                                        Any DaimlerChrysler
Car / Truck   Vehicle Make              Vehicle (Owned/Leased)         15.30   25,324,000
                                       Any Ford Motor Company
Car / Truck   Vehicle Make             Vehicle (Owned/Leased)      23.30   38,412,000
                                       Any General Motors
Car / Truck   Vehicle Make             Vehicle (Owned/Leased)      32.60   53,764,000
Car / Truck   Vehicle Make             Audi                         0.50      852,000
Car / Truck   Vehicle Make             BMW                          1.20    2,025,000
Car / Truck   Vehicle Make             Buick                        3.60    6,006,000
Car / Truck   Vehicle Make             Cadillac                     1.60    2,721,000
Car / Truck   Vehicle Make             Chevrolet                   17.90   29,501,000
Car / Truck   Vehicle Make             Chrysler                     4.50    7,455,000
Car / Truck   Vehicle Make             Dodge                        9.50   15,723,000
Car / Truck   Vehicle Make             Ford                        19.10   31,568,000
Car / Truck   Vehicle Make             GMC                          4.20    6,972,000
Car / Truck   Vehicle Make             Honda                       10.60   17,562,000
Car / Truck   Vehicle Make             Hyundai                        3     4,872,000
Car / Truck   Vehicle Make             Infiniti                     0.60    1,053,000
Car / Truck   Vehicle Make             Isuzu                        0.30      485,000
Car / Truck   Vehicle Make             Jeep                         3.80    6,303,000
Car / Truck   Vehicle Make             Kia                          2.10    3,494,000
Car / Truck   Vehicle Make             Lexus                        1.50    2,511,000
Car / Truck   Vehicle Make             Lincoln                        1     1,609,000
Car / Truck   Vehicle Make             Mazda                        2.40    4,032,000
Car / Truck   Vehicle Make             Mercedes                     1.30    2,104,000
Car / Truck   Vehicle Make             Mercury                      2.10    3,446,000
Car / Truck   Vehicle Make             Mitsubishi                   1.40    2,240,000
Car / Truck   Vehicle Make             Nissan                       5.90    9,763,000
Car / Truck   Vehicle Make             Oldsmobile                   1.50    2,503,000
Car / Truck   Vehicle Make             Plymouth                     0.60    1,013,000
Car / Truck   Vehicle Make             Pontiac                        4     6,532,000
Car / Truck   Vehicle Make             Saab                         0.30      520,000
Car / Truck   Vehicle Make             Saturn                       2.50    4,158,000
Car / Truck   Vehicle Make             Subaru                       1.90    3,156,000
Car / Truck   Vehicle Make             Toyota                      13.60   22,424,000
Car / Truck   Vehicle Make             Volkswagen                   1.90    3,188,000
Car / Truck   Vehicle Make             Volvo                        1.30    2,143,000

              Airlines for Domestic
Business      Business (Last 3 months) AirTran (Dom/B)              0.40     652,000

              Airlines for Domestic
Business      Business (Last 3 months) Alaska (Dom/B)               0.30     536,000

              Airlines for Domestic
Business      Business (Last 3 months) American (Dom/B)             1.30    2,074,000

              Airlines for Domestic
Business      Business (Last 3 months) Any Airline, Domestic (B)      5     8,225,000

              Airlines for Domestic
Business      Business (Last 3 months) Continental (Dom/B)          0.50     897,000

              Airlines for Domestic
Business      Business (Last 3 months) Delta (Dom/B)                1.50    2,554,000
           Airlines for Domestic
Business   Business (Last 3 months) JetBlue (Dom/B)                  0.30     483,000

           Airlines for Domestic
Business   Business (Last 3 months) Northwest (Dom/B)                0.20     283,000

           Airlines for Domestic
Business   Business (Last 3 months) Southwest (Dom/B)                1.30    2,122,000

           Airlines for Domestic
Business   Business (Last 3 months) US Airways (Dom/B)               0.80    1,371,000

           Airlines for Domestic
Business   Business (Last 3 months) United (Dom/B)                   0.90    1,519,000

           Airlines for International
Business   Business (Last 3 months) American (Intl/B)                0.30     417,000

           Airlines for International Any Airline, International
Business   Business (Last 3 months) (B)                              1.30    2,119,000

           Airlines for International
Business   Business (Last 3 months)     United (Intl/B)              0.20     278,000
           Business Purchase
           Decision Makers or           ASPs/Internet Access/Site
Business   Influencers                  Hosting DM/Influencer        2.90    4,869,000
           Business Purchase
           Decision Makers or           Any Decision
Business   Influencers                  Maker/Influencer            15.50   25,665,000
           Business Purchase
           Decision Makers or           Business Applications
Business   Influencers                  Software DM/Influencer       2.30    3,797,000
           Business Purchase
           Decision Makers or           Business Consulting
Business   Influencers                  Services DM/Influencer       2.80    4,622,000
           Business Purchase
           Decision Makers or           Business Equipment
Business   Influencers                  DM/Influencer                5.10    8,503,000
           Business Purchase
           Decision Makers or           Business Furnishings
Business   Influencers                  DM/Influencer                4.10    6,789,000
           Business Purchase            Car/Van/Truck Parts or
           Decision Makers or           Components
Business   Influencers                  DM/Influencer                2.40    3,944,000
           Business Purchase
           Decision Makers or           Cars/Vans/Trucks
Business   Influencers                  DM/Influencer                2.90    4,755,000
           Business Purchase
           Decision Makers or           Commercial Real Estate
Business   Influencers                  Services DM/Influencer       1.10    1,864,000
           Business Purchase
           Decision Makers or           Computer Hardware
Business   Influencers                  DM/Influencer                  6     9,840,000
           Business Purchase
           Decision Makers or   Computer Software
Business   Influencers          DM/Influencer                 6.50   10,694,000
           Business Purchase    Construction
           Decision Makers or   Equipment/Machinery/To
Business   Influencers          ols DM/Influencer             2.40    3,921,000
           Business Purchase
           Decision Makers or   Corporate Gifts
Business   Influencers          DM/Influencer                 2.50    4,115,000
           Business Purchase
           Decision Makers or   Energy Supply
Business   Influencers          DM/Influencer                 2.50    4,052,000
           Business Purchase
           Decision Makers or   Financial Services
Business   Influencers          DM/Influencer                   3     4,888,000
           Business Purchase    Food/Food
           Decision Makers or   Packaging/Food Service
Business   Influencers          DM/Influencer                   3     5,011,000
           Business Purchase
           Decision Makers or   Hardware & Infrastructure
Business   Influencers          DM/Influencer                 2.30    3,805,000
           Business Purchase
           Decision Makers or   Human Resource Services
Business   Influencers          DM/Influencer                 2.90    4,836,000
           Business Purchase
           Decision Makers or   IT Technology Consulting
Business   Influencers          Services DM/Influencer        2.60    4,366,000
           Business Purchase
           Decision Makers or   Internet / E-Business
Business   Influencers          DM/Influencer                 1.40    2,332,000
           Business Purchase
           Decision Makers or   Marketing Services
Business   Influencers          DM/Influencer                 3.30    5,404,000
           Business Purchase
           Decision Makers or   Networking
Business   Influencers          DM/Influencer                 1.20    2,051,000
           Business Purchase
           Decision Makers or   Office Supplies
Business   Influencers          DM/Influencer                 8.50   14,009,000
           Business Purchase    Other Technology
           Decision Makers or   Consulting Services
Business   Influencers          DM/Influencer                 1.70    2,768,000
           Business Purchase
           Decision Makers or   Peripherals / Digital Tools
Business   Influencers          DM/Influencer                 1.30    2,089,000
           Business Purchase
           Decision Makers or
Business   Influencers          Printing DM/Influencer        5.10    8,345,000
           Business Purchase
           Decision Makers or   Raw Materials
Business   Influencers          DM/Influencer                 2.50    4,097,000
           Business Purchase    Security & Risk
           Decision Makers or   Management
Business   Influencers          DM/Influencer                 0.90    1,415,000
           Business Purchase
           Decision Makers or
Business   Influencers               Servers DM/Influencer          1     1,714,000
           Business Purchase
           Decision Makers or        Services & Outsourcing
Business   Influencers               DM/Influencer                  1     1,620,000
           Business Purchase
           Decision Makers or        Software Infrastructure
Business   Influencers               DM/Influencer                1.10    1,853,000
           Business Purchase         Storage & Data
           Decision Makers or        Management
Business   Influencers               DM/Influencer                1.40    2,281,000
           Business Purchase
           Decision Makers or        Telephone Equipment
Business   Influencers               DM/Influencer                  4     6,566,000
           Business Purchase
           Decision Makers or        Telephone Services
Business   Influencers               DM/Influencer                3.60    5,862,000
           Business Purchase
           Decision Makers or        Travel Services
Business   Influencers               DM/Influencer                2.90    4,791,000
           Business Purchase         Warehousing &
           Decision Makers or        Transportation
Business   Influencers               DM/Influencer                1.50    2,498,000
           Business-Provided Tools   Any Mobile Electronics
Business   & Services                (business-provided)           12    19,861,000
           Business-Provided Tools   Beeper (business-
Business   & Services                provided)                    1.10    1,887,000
           Business-Provided Tools   Calling Card (business-
Business   & Services                provided)                    1.80    3,012,000
           Business-Provided Tools   Car/Truck: Company
Business   & Services                Leased                       0.50     798,000
           Business-Provided Tools   Car/Truck: Company
Business   & Services                Owned                        1.90    3,067,000
           Business-Provided Tools   Cellular Phone (business-
Business   & Services                provided)                    9.80   16,246,000
           Business-Provided Tools   Fax Service (business
Business   & Services                provided)                    5.70    9,367,000
                                     Home Office Internet
           Business-Provided Tools   Access (business-
Business   & Services                provided)                    4.20    6,903,000
           Business-Provided Tools   Laptop Computer - Any
Business   & Services                (business-provided)         10.30   16,950,000
                                     Laptop Computer - Not
           Business-Provided Tools   VPN or Wi-Fi Enabled
Business   & Services                (business-provided)          1.90    3,123,000
                                     Laptop Computer - VPN
           Business-Provided Tools   Enabled (business-
Business   & Services                provided)                    5.30    8,813,000
                                     Laptop Computer - Wi-Fi
           Business-Provided Tools   Enabled (business-
Business   & Services                provided)                    5.60    9,234,000
           Business-Provided Tools   Magazine Subscription
Business   & Services                (business-provided)          1.80    2,980,000
           Business-Provided Tools   Newspaper Subscription
Business   & Services                (business-provided)            1     1,695,000
           Business-Provided Tools
Business   & Services                 PDA (business-provided)    0.70   1,098,000

           Business-Provided Tools    Web Content Subscription
Business   & Services                 (business-provided)        0.70   1,111,000
                                      Wireless Email/Internet
           Business-Provided Tools    Device (business-
Business   & Services                 provided)                  3.60   5,903,000
           Car Rental for Business
Business   (Last 3 months)            Alamo (B)                  0.20    392,000
           Car Rental for Business
Business   (Last 3 months)            Any Car Rental (B)         3.10   5,110,000
           Car Rental for Business
Business   (Last 3 months)            Avis (B)                   0.50    889,000
           Car Rental for Business
Business   (Last 3 months)            Budget (B)                 0.40    697,000
           Car Rental for Business
Business   (Last 3 months)            Dollar (B)                 0.20    339,000
           Car Rental for Business
Business   (Last 3 months)            Enterprise (B)               1    1,722,000
           Car Rental for Business
Business   (Last 3 months)            Hertz (B)                  0.80   1,357,000
           Car Rental for Business
Business   (Last 3 months)            National (B)               0.30    529,000
           Car Rental for Business
Business   (Last 3 months)            Thrifty (B)                0.20    353,000
           Computer Hardware
           Purchased for Work (Last   Any Computer Hardware
Business   12 months)                 Purchased (work)           4.60   7,564,000
           Computer Hardware          Any Computer
           Purchased for Work (Last   Peripherals Purchased
Business   12 months)                 (work)                     4.20   6,876,000
           Computer Hardware          Back-up System/Storage
           Purchased for Work (Last   Drive (hardware/work/12
Business   12 months)                 mo.)                       1.30   2,170,000
           Computer Hardware
           Purchased for Work (Last   CD-ROM Drive
Business   12 months)                 (hardware/work/12 mo.)     0.40    727,000
           Computer Hardware
           Purchased for Work (Last   DVD-ROM drive
Business   12 months)                 (hardware/work/12 mo.)     0.40    688,000
           Computer Hardware
           Purchased for Work (Last   Desktop Computer
Business   12 months)                 (hardware/work/12 mo.)     1.30   2,140,000
           Computer Hardware
           Purchased for Work (Last   Digital Camera
Business   12 months)                 (hardware/work/12 mo.)     0.50    876,000
           Computer Hardware          Hard Drive (External or
           Purchased for Work (Last   Internal)
Business   12 months)                 (hardware/work/12 mo.)     1.20   2,014,000
           Computer Hardware
           Purchased for Work (Last   LAN Server
Business   12 months)                 (hardware/work/12 mo.)     0.30    477,000
           Computer Hardware
           Purchased for Work (Last   Laptop Computer
Business   12 months)                 (hardware/work/12 mo.)     1.10   1,855,000
           Computer Hardware
           Purchased for Work (Last   Microphone
Business   12 months)                 (hardware/work/12 mo.)    0.20    326,000
           Computer Hardware
           Purchased for Work (Last   Modem
Business   12 months)                 (hardware/work/12 mo.)    0.20    390,000
           Computer Hardware
           Purchased for Work (Last   Monitor
Business   12 months)                 (hardware/work/12 mo.)      1    1,674,000
           Computer Hardware
           Purchased for Work (Last   Mouse (hardware/work/12
Business   12 months)                 mo.)                      1.10   1,837,000
           Computer Hardware
           Purchased for Work (Last   Network Interface Card
Business   12 months)                 (hardware/work/12 mo.)    0.30    545,000
           Computer Hardware          Palmtop/Hand-held
           Purchased for Work (Last   computer
Business   12 months)                 (hardware/work/12 mo.)    0.10    244,000
           Computer Hardware
           Purchased for Work (Last   Printer - Ink Jet
Business   12 months)                 (hardware/work/12 mo.)    0.80   1,363,000
           Computer Hardware
           Purchased for Work (Last   Printer - Laser
Business   12 months)                 (hardware/work/12 mo.)    0.90   1,514,000
           Computer Hardware
           Purchased for Work (Last   Processor
Business   12 months)                 (hardware/work/12 mo.)    0.30    438,000
           Computer Hardware
           Purchased for Work (Last   RAM Memory
Business   12 months)                 (hardware/work/12 mo.)    0.70   1,234,000
           Computer Hardware
           Purchased for Work (Last   Scanner
Business   12 months)                 (hardware/work/12 mo.)    0.50    858,000
           Computer Hardware
           Purchased for Work (Last   Sound Board/Card
Business   12 months)                 (hardware/work/12 mo.)    0.20    388,000
           Computer Hardware
           Purchased for Work (Last   Speakers
Business   12 months)                 (hardware/work/12 mo.)    0.40    709,000
           Computer Hardware
           Purchased for Work (Last   Video Card/Board
Business   12 months)                 (hardware/work/12 mo.)    0.30    439,000
           Computer Hardware
           Purchased for Work (Last   Video Conferencing
Business   12 months)                 (hardware/work/12 mo.)    0.20    375,000
           Computer Hardware
           Purchased for Work (Last   Wi-Fi Equipment
Business   12 months)                 (hardware/work/12 mo.)    0.60   1,069,000
           Computer Software
           Purchased for Work (Last   Accounting
Business   12 months)                 (software/work/12 mo.)    0.80   1,244,000
           Computer Software
           Purchased for Work (Last   Antivirus
Business   12 months)                 (software/work/12 mo.)    1.20   2,005,000
           Computer Software
           Purchased for Work (Last   Any Computer Software
Business   12 months)                 Purchased (work)           3.30   5,531,000
           Computer Software
           Purchased for Work (Last   Communications
Business   12 months)                 (software/work/12 mo.)     0.40    620,000
           Computer Software
           Purchased for Work (Last   Contact Management
Business   12 months)                 (software/work/12 mo.)     0.20    409,000
           Computer Software
           Purchased for Work (Last   Database Software
Business   12 months)                 (software/work/12 mo.)     0.50    809,000
           Computer Software          Desktop Operating
           Purchased for Work (Last   System (software/work/12
Business   12 months)                 mo.)                       0.60    947,000
           Computer Software          Desktop
           Purchased for Work (Last   Publishing/Graphics
Business   12 months)                 (software/work/12 mo.)     0.40    734,000
           Computer Software
           Purchased for Work (Last   Developer Tools
Business   12 months)                 (software/work/12 mo.)     0.30    502,000
           Computer Software          Education/Training for
           Purchased for Work (Last   Adults (software/work/12
Business   12 months)                 mo.)                       0.20    283,000
           Computer Software
           Purchased for Work (Last   Fax Software
Business   12 months)                 (software/work/12 mo.)     0.20    267,000
           Computer Software
           Purchased for Work (Last   Finance/Tax
Business   12 months)                 (software/work/12 mo.)     0.20    315,000
           Computer Software
           Purchased for Work (Last   Intranets
Business   12 months)                 (software/work/12 mo.)     0.10    140,000
           Computer Software          Multi-application
           Purchased for Work (Last   'office/suites' Program
Business   12 months)                 (software/work/12 mo.)     0.50    802,000
           Computer Software
           Purchased for Work (Last   Multimedia
Business   12 months)                 (software/work/12 mo.)     0.20    335,000
           Computer Software
           Purchased for Work (Last   OCR/Scanner
Business   12 months)                 (software/work/12 mo.)     0.20    386,000
           Computer Software
           Purchased for Work (Last   Photography
Business   12 months)                 (software/work/12 mo.)     0.30    468,000
           Computer Software
           Purchased for Work (Last   Presentation Graphics
Business   12 months)                 (software/work/12 mo.)     0.20    365,000
           Computer Software
           Purchased for Work (Last   Project Management
Business   12 months)                 (software/work/12 mo.)     0.30    561,000
           Computer Software
           Purchased for Work (Last   Reference
Business   12 months)                 (software/work/12 mo.)     0.20    257,000
           Computer Software
           Purchased for Work (Last Server Operating System
Business   12 months)               (software/work/12 mo.)          0.30     414,000

           Computer Software          Time
           Purchased for Work (Last   Management/Calendaring
Business   12 months)                 (software/work/12 mo.)        0.20     331,000
           Computer Software
           Purchased for Work (Last   Video Editing
Business   12 months)                 (software/work/12 mo.)        0.30     462,000
           Computer Software
           Purchased for Work (Last   Web/Internet
Business   12 months)                 (software/work/12 mo.)        0.30     447,000
           Computer Software
           Purchased for Work (Last   Webcam
Business   12 months)                 (hardware/work/12 mo.)        0.30     426,000

           E-Mail Newsletters (Last   Business & Finance (e-
Business   30 Days)                   newsletter - last 30 days)    3.10    5,053,000
           Frequency of car rentals
           for business (Last 30      None (car rentals for
Business   days)                      business - last 30 days)      0.80    1,347,000
           Frequency of car rentals
           for business (Last 30      1-2 (car rentals for
Business   days)                      business - last 30 days)      1.80    3,029,000
           Frequency of car rentals
           for business (Last 30      3-4 (car rentals for
Business   days)                      business - last 30 days)      0.40     655,000
           Frequency of car rentals
           for business (Last 30      1+ (car rentals for
Business   days)                      business - last 30 days)      2.40    4,031,000
           Frequency of car rentals
           for business (Last 30      3+ (car rentals for
Business   days)                      business - last 30 days)      0.60    1,002,000
           Head Count in
Business   Organization               < 10 (organization)           8.60   14,240,000
           Head Count in
Business   Organization               < 20 (organization)          11.10   18,345,000
           Head Count in
Business   Organization               1-4 (organization)            6.20   10,202,000
           Head Count in
Business   Organization               10-19 (organization)          2.50    4,106,000
           Head Count in
Business   Organization               5-9 (organization)            2.40    4,037,000
           Head Count in
Business   Organization               10+ (organization)           26.30   43,495,000
           Head Count in
Business   Organization               20-99 (organization)          5.80    9,513,000
           Head Count in
Business   Organization               < 100 (organization)         16.90   27,858,000
           Head Count in
Business   Organization               100-499 (organization)        5.80    9,586,000
           Head Count in
Business   Organization               100+ (organization)          18.10   29,876,000
           Head Count in
Business   Organization               < 500 (organization)         22.70   37,444,000
           Head Count in
Business   Organization              500-9,999 (organization)    7.30   12,042,000
           Head Count in
Business   Organization              500+ (organization)        12.30   20,291,000
           Head Count in
Business   Organization              10,000+ (organization)        5     8,249,000

           Hotels / Motels for
Business   Business (Last 3 months) Any Hotel/Motel (B)          7.10   11,686,000

           Hotels / Motels for
Business   Business (Last 3 months) Best Western (B)             0.50     803,000
                                    Boutique or Luxury
           Hotels / Motels for      Hotel/Motel (Non-Chain)
Business   Business (Last 3 months) (B)                          0.20     379,000

           Hotels / Motels for
Business   Business (Last 3 months) Comfort Inn (B)              0.70    1,152,000

           Hotels / Motels for
Business   Business (Last 3 months) Country Inns & Suites (B)    0.30     466,000

           Hotels / Motels for
Business   Business (Last 3 months) Crowne Plaza (B)             0.20     326,000

           Hotels / Motels for
Business   Business (Last 3 months) Days Inn (B)                 0.20     290,000

           Hotels / Motels for
Business   Business (Last 3 months) Doubletree (B)               0.30     448,000

           Hotels / Motels for
Business   Business (Last 3 months) Embassy Suites (B)           0.30     480,000

           Hotels / Motels for
Business   Business (Last 3 months) Fairfield Inn (B)            0.20     302,000

           Hotels / Motels for
Business   Business (Last 3 months) Hampton Inn (B)              0.80    1,325,000

           Hotels / Motels for
Business   Business (Last 3 months) Hilton (B)                   1.10    1,754,000

           Hotels / Motels for
Business   Business (Last 3 months) Holiday Inn (B)              0.70    1,085,000

           Hotels / Motels for
Business   Business (Last 3 months) Holiday Inn Express (B)      0.90    1,430,000

           Hotels / Motels for
Business   Business (Last 3 months) Hyatt (B)                    0.40     707,000

           Hotels / Motels for
Business   Business (Last 3 months) LaQuinta (B)                 0.30     452,000
           Hotels / Motels for
Business   Business (Last 3 months) Marriott (B)                  1.30    2,068,000

           Hotels / Motels for
Business   Business (Last 3 months) Marriott Courtyard (B)        0.60    1,059,000

           Hotels / Motels for      Marriott Residence Inn
Business   Business (Last 3 months) (B)                           0.30     449,000

           Hotels / Motels for
Business   Business (Last 3 months) Radisson (B)                  0.20     323,000

           Hotels / Motels for
Business   Business (Last 3 months) Sheraton (B)                  0.30     418,000

           Hotels / Motels for
Business   Business (Last 3 months) Super 8 Motels (B)            0.20     256,000

           Hotels / Motels for
Business   Business (Last 3 months) Westin (B)                    0.20     349,000

           Hotels / Motels for
Business   Business (Last 3 months) Wyndham (B)                   0.20     275,000
           Intl. Travel Destination Africa (business - last 2
Business   (Last 2 years)           years)                        0.10     137,000
                                    Any Foreign Travel
           Intl. Travel Destination Destination (business -
Business   (Last 2 years)           last 2 years)                 1.90    3,072,000
                                    Any Foreign Travel
           Intl. Travel Destination Destinations (B or V - last
Business   (Last 2 years)           2 years)                        9    14,862,000
           Intl. Travel Destination Asia - Any (B or V - last 2
Business   (Last 2 years)           years)                        1.20    2,028,000
           Intl. Travel Destination Asia - Any (business - last
Business   (Last 2 years)           2 years)                      0.50     786,000
           Intl. Travel Destination Asia - Far East (business -
Business   (Last 2 years)           last 2 years)                 0.30     418,000
                                    Asia - Middle East (e.g.,
           Intl. Travel Destination Israel, Iran) (business -
Business   (Last 2 years)           last 2 years)                 0.10     173,000
                                    Asia - Other Asian
           Intl. Travel Destination Country (business - last 2
Business   (Last 2 years)           years)                        0.10     153,000
           Intl. Travel Destination Asia - Southeast (business
Business   (Last 2 years)           - last 2 years)               0.10     156,000
           Intl. Travel Destination Australia/New Zealand
Business   (Last 2 years)           (business - last 2 years)     0.10     151,000
           Intl. Travel Destination Europe - Any (B or V -
Business   (Last 2 years)           last 2 years)                 3.50    5,745,000
           Intl. Travel Destination Europe - Any (business -
Business   (Last 2 years)           last 2 years)                 0.80    1,328,000
           Intl. Travel Destination Europe - France (business -
Business   (Last 2 years)           last 2 years)                 0.20     276,000
                                      Europe -
                                      Germany/Austria/Czech
           Intl. Travel Destination   Republic (business - last 2
Business   (Last 2 years)             years)                         0.30     514,000
                                      Europe -
           Intl. Travel Destination   Italy/Greece/Turkey
Business   (Last 2 years)             (business - last 2 years)      0.20     316,000
                                      Europe -
           Intl. Travel Destination   Netherlands/Belgium
Business   (Last 2 years)             (business - last 2 years)      0.10     190,000
                                      Europe - Other European
           Intl. Travel Destination   Country (business - last 2
Business   (Last 2 years)             years)                         0.10     224,000
                                      Europe - UK
           Intl. Travel Destination   (England)/Ireland
Business   (Last 2 years)             (business - last 2 years)      0.40     581,000
           Intl. Travel Destination   North America - Any (B
Business   (Last 2 years)             or V - last 2 years)          26.40   43,651,000
           Intl. Travel Destination   North America - Any
Business   (Last 2 years)             (business - last 2 years)      7.20   11,846,000
           Intl. Travel Destination   North America - Canada
Business   (Last 2 years)             (business - last 2 years)      0.60    1,058,000
                                      North America -
                                      Caribbean (e.g., Bahamas,
           Intl. Travel Destination   Bermuda) (business - last
Business   (Last 2 years)             2 years)                       0.20     412,000
                                      North America -
           Intl. Travel Destination   Mexico/Latin America
Business   (Last 2 years)             (business - last 2 years)      0.30     499,000
           Intl. Travel Destination   South America (business -
Business   (Last 2 years)             last 2 years)                  0.20     292,000
                                      Accounting/Finance
Business   Job Department             (Dept.)                        2.40    3,919,000
                                      Administrative/Clerical
Business   Job Department             (Dept.)                        6.40   10,520,000
                                      Corporate/Operations
Business   Job Department             (Dept.)                        2.80    4,606,000
Business   Job Department             Engineering/Design             1.90    3,081,000

Business   Job Department             Human Resources (Dept.)        1.10    1,759,000
Business   Job Department             Legal (Dept.)                    1     1,650,000
Business   Job Department             MIS/EDP (Dept.)                1.10    1,757,000
                                      Manufacturing/Production
Business   Job Department             (Dept.)                        1.80    2,969,000
Business   Job Department             Purchasing (Dept.)             0.40      732,000
                                      Sales/Marketing/Research
Business   Job Department             (Dept.)                        4.70    7,768,000
Business   Job Department             Service/Support (Dept.)        6.70   11,024,000
                                      Agriculture/Farming (job
Business   Job Industry               industry)                      0.80    1,358,000
                                      Armed Forces (job
Business   Job Industry               industry)                        1     1,573,000
                                      Business and Repair
Business   Job Industry               Services (job industry)        3.60    5,971,000
                                      Communication (job
Business   Job Industry               industry)                      1.80    2,921,000
                                  Construction/Labor/Trade
Business   Job Industry           (job industry)                4.70    7,686,000
                                  Educational Services (job
Business   Job Industry           industry)                     7.90   13,028,000
                                  Entertainment or
                                  Recreational Services (job
Business   Job Industry           industry)                     3.10    5,121,000

                                  Finance, Insurance or
Business   Job Industry           Real Estate (job industry)    4.90    8,126,000
                                  Forestry and Fisheries
Business   Job Industry           (job industry)                0.20      320,000
Business   Job Industry           Hospitals (job industry)      3.60    5,865,000
                                  Manufacturing Durable
Business   Job Industry           Goods (job industry)          3.50    5,861,000
                                  Manufacturing Non-
                                  Durable Goods (job
Business   Job Industry           industry)                     1.70    2,883,000
                                  Medical Services except
Business   Job Industry           Hospitals (job industry)      3.60    6,004,000
Business   Job Industry           Mining (job industry)         0.20      361,000
                                  Other Professional
Business   Job Industry           Services (job industry)        15    24,824,000
                                  Personal Services (job
Business   Job Industry           industry)                     1.10    1,808,000
                                  Private Household
Business   Job Industry           services (job industry)         1     1,580,000
                                  Public Administration
Business   Job Industry           (job industry)                1.80    2,926,000

Business   Job Industry           Retail Trade (job industry)   7.30   12,005,000
                                  Social Services (job
Business   Job Industry           industry)                     1.80    2,943,000
                                  Transportation (job
Business   Job Industry           industry)                     3.50    5,843,000
Business   Job Industry           Utilities (job industry)      1.20    2,000,000
                                  Wholesale Trade (job
Business   Job Industry           industry)                     1.30    2,080,000
                                  Administrative/Exec.
                                  Assistant/Receptionist
Business   Job Level - Business   (job level)                   3.90    6,418,000
                                  C-Level /Exec/Owner -
Business   Job Level - Business   Corporate (job level)         1.60    2,596,000
                                  C-Level Exec/Owner -
Business   Job Level - Business   10+ in org (job level)        0.70    1,226,000
                                  C-Level Exec/Owner - <
Business   Job Level - Business   10 in Org (job level)         1.40    2,334,000
                                  C-Level Exec/Owner -
Business   Job Level - Business   Any (job level - bus)         3.60    6,007,000

                                  C-Level Exec/Owner -
Business   Job Level - Business   Self-Employed (job level)     2.10    3,411,000
                                  Construction/Labor/Trade
Business   Job Level - Business   s (job level)                 2.90    4,752,000
                                  Customer Service (job
Business   Job Level - Business   level)                        4.20    6,871,000
Business   Job Level - Business       EVP/SVP/VP (job level)         1.90    3,161,000
                                      Entry-level Staff (job
Business   Job Level - Business       level)                         2.50    4,063,000
                                      Health care professional
Business   Job Level - Business       (job level)                    0.70    1,090,000
                                      Health care support staff
Business   Job Level - Business       (job level)                    3.50    5,752,000
                                      Law enforcement non-
Business   Job Level - Business       supervisory (job level)        0.50     802,000
                                      Maintenance Labor (job
Business   Job Level - Business       level)                           2     3,279,000
                                      Middle Management (job
Business   Job Level - Business       level)                         6.70   11,088,000
                                      Middle Management or
Business   Job Level - Business       Above (job level)             12.30   20,256,000
                                      Office Management (job
Business   Job Level - Business       level)                         1.30    2,165,000
                                      Professional Staff (job
Business   Job Level - Business       level)                         2.10    3,412,000
                                      Sales
                                      Representative/Agent (job
Business   Job Level - Business       level)                         2.20    3,644,000
                                      Sr. Management - 10+ in
Business   Job Level - Business       org (job level)                1.70    2,813,000
                                      Sr. Management - < 10 in
Business   Job Level - Business       org (job level)                1.60    2,633,000
                                      Sr. Management - Any
Business   Job Level - Business       (job level)                    5.60    9,168,000
                                      Sr. Management -
Business   Job Level - Business       Corporate (job level)          3.50    5,730,000
                                      Sr. Management - Self-
Business   Job Level - Business       Employed (job level)           2.10    3,439,000
                                      Supporting Professional
Business   Job Level - Business       Staff (job level)              1.40    2,331,000
                                      Teacher/Professor/Instruct
Business   Job Level - Business       or (job level)                 3.90    6,459,000

Business   Job Level - Business       Technical Staff (job level)    3.50    5,829,000

           Magazine Readership (bi-   Any Business & Finance
Business   weeklies/monthlies)        (magazine - last 30 days)      6.70   11,100,000
           Magazine Readership (bi-   Entrepreneur (magazine -
Business   weeklies/monthlies)        last 30 days)                  0.60     963,000
           Magazine Readership (bi-   Inc. (magazine - last 30
Business   weeklies/monthlies)        days)                          0.20     349,000
           Major Events Last/Next     Changing Career/Jobs
Business   12 Months                  (last 12 mo.)                 12.50   20,626,000
           Major Events Last/Next     Changing Career/Jobs
Business   12 Months                  (last/next 12 mo.)            27.70   45,794,000
           Major Events Last/Next     Changing Career/Jobs
Business   12 Months                  (next 12 mo.)                 18.50   30,518,000
           Major Events Last/Next     Starting Own Business
Business   12 Months                  (last 12 mo.)                  2.70    4,387,000
           Major Events Last/Next     Starting Own Business
Business   12 Months                  (last/next 12 mo.)             7.30   12,134,000
           Major Events Last/Next  Starting Own Business
Business   12 Months               (next 12 mo.)                      5     8,306,000
           Newspaper Sections Read Business (newspaper
Business   (Last 7 Days)           section - last 7 days)          20.30   33,584,000
                                   Employment/Careers
           Newspaper Sections Read (newspaper section - last 7
Business   (Last 7 Days)           days)                              8    13,290,000
           Online Spending Levels $2,000-$4,999 - Office
           by Category (Last 6     Supplies for Home or
Business   months)                 Work (last 6 mo.)                0.10     207,000

           Online Spending Levels     Business/Office Supplies -
           by Category (Last 6        Heavy Spending (p/online
Business   months)                    - last 6 mo.)                 1.70    2,739,000

           Online Spending Levels     Business/Office Supplies -
           by Category (Last 6        Light Spending (p/online -
Business   months)                    last 6 mo.)                   2.90    4,721,000

           Online Spending Levels     Business/Office Supplies -
           by Category (Last 6        Medium Spending
Business   months)                    (p/online - last 6 mo.)       1.20    1,977,000
           Overnight Hotel / Motel
           Stays for Business (Last   None (overnight business
Business   30 days)                   stays - last 30 days)         1.80    2,968,000
           Overnight Hotel / Motel
           Stays for Business (Last   1-2 (overnight business
Business   30 days)                   stays - last 30 days)         4.10    6,731,000
           Overnight Hotel / Motel
           Stays for Business (Last   3-4 (overnight business
Business   30 days)                   stays - 30 days)                1     1,686,000
           Overnight Hotel / Motel
           Stays for Business (Last   1+ (overnight business
Business   30 days)                   stays - last 30 days)         5.80    9,610,000
           Overnight Hotel / Motel
           Stays for Business (Last   3+ (overnight business
Business   30 days)                   stays - last 30 days)         1.70    2,879,000
           Overnight Hotel / Motel
           Stays for Business (Last   5+ (overnight business
Business   30 days)                   stays - last 30 days)         0.70    1,193,000
                                      Business/Office
           Purchased Anywhere         Equipment (p/anywhere -
Business   (Last 6 Months)            last 6 mo.)                   2.70    4,383,000

           Purchased Anywhere        Business/Office Supplies
Business   (Last 6 Months)           (p/anywhere - last 6 mo.)     24.30   40,115,000
                                     Business/Office
           Purchased In Person (Last Equipment (p/in-person -
Business   6 Months)                 last 6 mo.)                    2.10    3,483,000

           Purchased In Person (Last Business/Office Supplies
Business   6 Months)                 (p/in-person - last 6 mo.)    18.90   31,249,000
                                     Business/Office
           Purchased Offline/Not     Equipment (p/offline not
Business   Online (Last 6 Months)    online - last 6 mo.)           2.70    4,383,000
                                    Business/Office Supplies
           Purchased Offline/Not    (p/offline not online - last
Business   Online (Last 6 Months)   6 mo.)                         17.40   28,800,000
           Purchased Online, B2B    Any B2B Purchase (last 6
Business   (Last 6 Months)          mo.)                            8.20   13,459,000
                                    B2B - ASPs/Internet
           Purchased Online, B2B    Access/Site Hosting
Business   (Last 6 Months)          (p/online - last 6 mo.)         0.50     787,000
                                    B2B - Business
           Purchased Online, B2B    Consulting Services
Business   (Last 6 Months)          (p/online - last 6 mo.)         0.40     625,000
                                    B2B - Business
           Purchased Online, B2B    Equipment (p/online - last
Business   (Last 6 Months)          6 mo.)                          1.10    1,797,000
                                    B2B - Business
           Purchased Online, B2B    Furnishings (p/online -
Business   (Last 6 Months)          last 6 mo.)                     0.60     981,000
                                    B2B - Car/Van/Truck
           Purchased Online, B2B    Parts or Components
Business   (Last 6 Months)          (p/online - last 6 mo.)         0.50     773,000
           Purchased Online, B2B    B2B - Cars/Vans/Trucks
Business   (Last 6 Months)          (p/online - last 6 mo.)         0.30     439,000
                                    B2B - Computer
           Purchased Online, B2B    Hardware (p/online - last
Business   (Last 6 Months)          6 mo.)                          1.80    3,014,000

           Purchased Online, B2B    B2B - Computer Software
Business   (Last 6 Months)          (p/online - last 6 mo.)           2     3,278,000

                                    B2B - Construction
           Purchased Online, B2B    Equipment/Machinery/To
Business   (Last 6 Months)          ols (p/online - last 6 mo.)     0.60     923,000
           Purchased Online, B2B    B2B - Corporate Gifts
Business   (Last 6 Months)          (p/online - last 6 mo.)         0.70    1,200,000
           Purchased Online, B2B    B2B - Energy Supply
Business   (Last 6 Months)          (p/online - last 6 mo.)         0.50     801,000
           Purchased Online, B2B    B2B - Financial Services
Business   (Last 6 Months)          (p/online - last 6 mo.)         0.40     703,000
                                    B2B - Food/Food
           Purchased Online, B2B    Packaging/Food Service
Business   (Last 6 Months)          (p/online - last 6 mo.)           1     1,629,000
                                    B2B - Human Resource
           Purchased Online, B2B    Services (p/online - last 6
Business   (Last 6 Months)          mo.)                            0.50     811,000
                                    B2B - IT Technology
           Purchased Online, B2B    Consulting Services
Business   (Last 6 Months)          (p/online - last 6 mo.)         0.60    1,023,000

           Purchased Online, B2B    B2B - Marketing Services
Business   (Last 6 Months)          (p/online - last 6 mo.)         0.70    1,118,000
           Purchased Online, B2B    B2B - Office Supplies
Business   (Last 6 Months)          (p/online - last 6 mo.)         4.20    6,978,000
           Purchased Online, B2B    B2B - Printing (p/online -
Business   (Last 6 Months)          last 6 mo.)                     1.70    2,765,000
           Purchased Online, B2B    B2B - Raw Materials
Business   (Last 6 Months)          (p/online - last 6 mo.)         0.80    1,358,000
                                       B2B - Telephone
           Purchased Online, B2B       Equipment (p/online - last
Business   (Last 6 Months)             6 mo.)                          0.70    1,150,000

           Purchased Online, B2B       B2B - Telephone Services
Business   (Last 6 Months)             (p/online - last 6 mo.)         0.50     868,000
           Purchased Online, B2B       B2B - Travel Services
Business   (Last 6 Months)             (p/online - last 6 mo.)         1.30    2,186,000
                                       B2B - Warehousing &
           Purchased Online, B2B       Transportation (p/online -
Business   (Last 6 Months)             last 6 mo.)                     0.30     475,000
                                       Business/Office Supplies
           Purchased Online/Not        (p/online not offline - last
Business   Offline (Last 6 Months)     6 mo.)                          4.70    7,751,000
                                       Business/Office
           Purchased Phone/Mail        Equipment (p/phone or
Business   (Last 6 Months)             mail - last 6 mo.)              0.70    1,090,000
                                       Business/Office Supplies
           Purchased Phone/Mail        (p/phone or mail - last 6
Business   (Last 6 Months)             mo.)                            1.40    2,371,000

           Purchased/Transacted        Business/Office Supplies
Business   Online (Last 30 days)       (p/online - last 30 days)       4.20    6,952,000

           Purchased/Transacted        Business/Office Supplies
Business   Online (Last 6 months)      (p/online - last 6 mo.)         6.90   11,315,000

           Round Trip Air Flights for 5+ (business flights - last
Business   Business (last 30 days)    30 days)                         0.40     619,000

           Round Trip Air Flights for None (business flights -
Business   Business (last 30 days)    last 30 days)                    1.40    2,239,000

           Round Trip Air Flights for 1-2 (business flights - last
Business   Business (last 30 days)    30 days)                         3.20    5,273,000

           Round Trip Air Flights for 3-4 (business flights - last
Business   Business (last 30 days)    30 days)                         0.80    1,275,000

           Round Trip Air Flights for 1+ (business flights - last
Business   Business (last 30 days)    30 days)                         4.30    7,167,000

           Round Trip Air Flights for 3+ (business flights - last
Business   Business (last 30 days)    30 days)                         1.10    1,895,000

           Shop/Not Purchase (Last     Business/Office Supplies
Business   6 months)                   (s/np/online - last 6 mo.)      3.90    6,442,000

           Shopped Online (Last 30     Business/Office Supplies
Business   days)                       (s/online - last 30 days)       6.60   10,858,000

           Shopped Online (Last 6      Business/Office Supplies
Business   months)                     (s/online - last 6 mo.)        10.40   17,192,000
           Shopped Online (Last 6      Loans - Small Business
Business   months)                     (s/online - last 6 mo.)         0.40     592,000
           Shopped Online, B2B   Any B2B Shopping (last 6
Business   (Last 6 months)       mo.)                          6.10   10,131,000
                                 B2B - ASPs/Internet
           Shopped Online, B2B   Access/Site Hosting
Business   (Last 6 months)       (s/online - last 6 mo.)       0.40     621,000
                                 B2B - Business
           Shopped Online, B2B   Consulting Services
Business   (Last 6 months)       (s/online - last 6 mo.)       0.50     794,000
                                 B2B - Business
           Shopped Online, B2B   Equipment (s/online - last
Business   (Last 6 months)       6 mo.)                          1     1,617,000
                                 B2B - Business
           Shopped Online, B2B   Furnishings (s/online -
Business   (Last 6 months)       last 6 mo.)                   0.60    1,002,000
                                 B2B - Car/Van/Truck
           Shopped Online, B2B   Parts or Components
Business   (Last 6 months)       (s/online - last 6 mo.)       0.40     597,000
           Shopped Online, B2B   B2B - Cars/Vans/Trucks
Business   (Last 6 months)       (s/online - last 6 mo.)       0.40     632,000
                                 B2B - Computer
           Shopped Online, B2B   Hardware (s/online - last 6
Business   (Last 6 months)       mo.)                          1.60    2,622,000

           Shopped Online, B2B   B2B - Computer Software
Business   (Last 6 months)       (s/online - last 6 mo.)       1.50    2,499,000

                                 B2B - Construction
           Shopped Online, B2B   Equipment/Machinery/To
Business   (Last 6 months)       ols (s/online - last 6 mo.)   0.50     829,000
           Shopped Online, B2B   B2B - Corporate Gifts
Business   (Last 6 months)       (s/online - last 6 mo.)       0.50     827,000
           Shopped Online, B2B   B2B - Energy Supply
Business   (Last 6 months)       (s/online - last 6 mo.)       0.20     334,000
           Shopped Online, B2B   B2B - Financial Services
Business   (Last 6 months)       (s/online - last 6 mo.)       0.30     539,000
                                 B2B - Food/Food
           Shopped Online, B2B   Packaging/Food Service
Business   (Last 6 months)       (s/online - last 6 mo.)       0.50     813,000
                                 B2B - Human Resource
           Shopped Online, B2B   Services (s/online - last 6
Business   (Last 6 months)       mo.)                          0.40     628,000
                                 B2B - IT Technology
           Shopped Online, B2B   Consulting Services
Business   (Last 6 months)       (s/online - last 6 mo.)       0.60    1,013,000

           Shopped Online, B2B   B2B - Marketing Services
Business   (Last 6 months)       (s/online - last 6 mo.)       0.50     845,000
           Shopped Online, B2B   B2B - Office Supplies
Business   (Last 6 months)       (s/online - last 6 mo.)       2.20    3,627,000
           Shopped Online, B2B   B2B - Printing (s/online -
Business   (Last 6 months)       last 6 mo.)                     1     1,593,000
           Shopped Online, B2B   B2B - Raw Materials
Business   (Last 6 months)       (s/online - last 6 mo.)       0.60    1,040,000
                                 B2B - Telephone
           Shopped Online, B2B   Equipment (s/online - last
Business   (Last 6 months)       6 mo.)                        0.60    1,018,000
           Shopped Online, B2B       B2B - Telephone Services
Business   (Last 6 months)           (s/online - last 6 mo.)       0.50      790,000
           Shopped Online, B2B       B2B - Travel Services
Business   (Last 6 months)           (s/online - last 6 mo.)       0.70     1,192,000
                                     B2B - Warehousing &
           Shopped Online, B2B       Transportation (s/online -
Business   (Last 6 months)           last 6 mo.)                   0.30      466,000
           Technology Purchases -    Any Technology Purchase
Business   Work                      - Work                        7.30    12,106,000
                                     Authorize/Approve (level
           Technology Purchases -    of involvement - tech
Business   Work                      purchase for work)            3.20     5,271,000

                                     Define
                                     Requirements/Architectur
           Technology Purchases -    e (level of involvement -
Business   Work                      tech purchase for work)       3.60     6,018,000
                                     Determine the need (level
           Technology Purchases -    of involvement - tech
Business   Work                      purchase for work)            5.60     9,186,000
                                     Evaluate/Recommend
           Technology Purchases -    (level of involvement -
Business   Work                      tech purchase for work)       4.50     7,451,000
                                     Initiate process (level of
           Technology Purchases -    involvement - tech
Business   Work                      purchase for work)            4.20     6,993,000
                                     Select vender/solution
           Technology Purchases -    (level of involvement -
Business   Work                      tech purchase for work)       3.80     6,291,000
           Travel for Business (Last
Business   3 months)                 Any Airline (B)               5.60     9,280,000
           Travel for Business (Last
Business   3 months)                 Any Travel for Business         9     14,872,000
Business   Type of Employment        Employed Full Time           58.70    96,944,000
                                     Employed Full Time or
Business   Type of Employment        Part Time                    69.40   114,648,000
Business   Type of Employment        Employed Part Time           10.70    17,704,000
Business   Type of Employment        Homemaker                     5.80     9,556,000
Business   Type of Employment        Not Employed                  7.70    12,709,000
Business   Type of Employment        Retired                         8     13,263,000
Business   Type of Employment        Student                       2.90     4,829,000
                                     Any U.S. Travel
           U.S. Travel Destination   Destinations (B or V, last
Business   (Last 2 years)            2 years)                       26     42,955,000
                                     Any U.S. Travel
           U.S. Travel Destination   Destinations (business-
Business   (Last 2 years)            last 2 years)                 7.10    11,642,000
           U.S. Travel Destination   Midwest U.S. - Any (B or
Business   (Last 2 years)            V - last 2 years)             7.60    12,470,000
           U.S. Travel Destination   Midwest U.S. - Any
Business   (Last 2 years)            (business - last 2 years)     2.30     3,766,000
           U.S. Travel Destination   Midwest U.S.- Chicago
Business   (Last 2 years)            (business - last 2 years)     1.30     2,226,000
           U.S. Travel Destination   Midwest U.S.- Other
Business   (Last 2 years)            (business - last 2 years)     1.30     2,095,000
           U.S. Travel Destination   Northeast U.S. - Any (B
Business   (Last 2 years)            or V - last 2 years)          9.90   16,400,000
           U.S. Travel Destination   Northeast U.S.- Any
Business   (Last 2 years)            (business- last 2 years)      2.70    4,422,000
                                     Northeast U.S.- New
           U.S. Travel Destination   England (business - last 2
Business   (Last 2 years)            years)                        1.20    1,966,000
                                     Northeast U.S.- New York
           U.S. Travel Destination   City (business - last 2
Business   (Last 2 years)            years)                        1.50    2,490,000
           U.S. Travel Destination   Northeast U.S.- Other
Business   (Last 2 years)            (business - last 2 years)     0.90    1,549,000
           U.S. Travel Destination   Southeast U.S. - Any (B
Business   (Last 2 years)            or V - last 2 years)         13.20   21,790,000
           U.S. Travel Destination   Southeast U.S. - Any
Business   (Last 2 years)            (business- last 2 years)      3.20    5,324,000
           U.S. Travel Destination   Southeast U.S. - Other
Business   (Last 2 years)            (business - last 2 years)     1.40    2,237,000
                                     Southeast U.S.- Disney /
           U.S. Travel Destination   Orlando (business - last 2
Business   (Last 2 years)            years)                          1     1,652,000
                                     Southeast U.S.- Miami /
           U.S. Travel Destination   Ft. Lauderdale (business -
Business   (Last 2 years)            last 2 years)                 0.70    1,107,000
                                     Southeast U.S.-
           U.S. Travel Destination   Washington, DC
Business   (Last 2 years)            (business - last 2 years)     1.20    2,036,000
           U.S. Travel Destination   Southwest U.S. - Any (B
Business   (Last 2 years)            or V, last 2 years)           7.60   12,556,000
           U.S. Travel Destination   Southwest U.S. - Any
Business   (Last 2 years)            (business- last 2 years)      2.10    3,468,000
                                     Southwest U.S.- Arizona /
           U.S. Travel Destination   New Mexico (business -
Business   (Last 2 years)            last 2 years)                 0.90    1,474,000
           U.S. Travel Destination   Southwest U.S.- Other
Business   (Last 2 years)            (business - last 2 years)     0.30     495,000
           U.S. Travel Destination   Southwest U.S.- Texas
Business   (Last 2 years)            (business - last 2 years)     1.50    2,399,000
           U.S. Travel Destination   West U.S. - Any (B or V -
Business   (Last 2 years)            last 2 years)                13.30   21,950,000
           U.S. Travel Destination   West U.S. - Any (business-
Business   (Last 2 years)            last 2 years)                 3.20    5,278,000
           U.S. Travel Destination   West U.S.- Alaska
Business   (Last 2 years)            (business - last 2 years)     0.10     194,000
           U.S. Travel Destination   West U.S.- Colorado
Business   (Last 2 years)            (business - last 2 years)     0.60     928,000
           U.S. Travel Destination   West U.S.- Hawaii
Business   (Last 2 years)            (business - last 2 years)     0.20     320,000
                                     West U.S.- Lake Tahoe /
           U.S. Travel Destination   Reno (business - last 2
Business   (Last 2 years)            years)                        0.20     357,000
           U.S. Travel Destination   West U.S.- Las Vegas
Business   (Last 2 years)            (business - last 2 years)       1     1,616,000
                                     West U.S.- Los Angeles /
                                     San Diego / Southern
           U.S. Travel Destination   California (business - last
Business   (Last 2 years)            2 years)                       1.40    2,394,000
           U.S. Travel Destination   West U.S.- Other
Business   (Last 2 years)            (business - last 2 years)      0.40     721,000
                                     West U.S.- Pacific
                                     Northwest
           U.S. Travel Destination   (Washington/Oregon)
Business   (Last 2 years)            (business - last 2 years)      0.80    1,260,000
                                     West U.S.- San Francisco
                                     Bay Area / Napa /
           U.S. Travel Destination   Sonoma (business - last 2
Business   (Last 2 years)            years)                           1     1,697,000
           Alternative Payment       Alternative Payment -
Finance    (Have)                    Any (have account)            53.60   88,577,000

                                     Amazon Flexible
           Alternative Payment       Payments (have account-
Finance    (Have)                    alternative payment)           1.30    2,180,000
                                     BillMeLater (have
           Alternative Payment       account-alternative
Finance    (Have)                    payment)                       4.10    6,712,000
                                     Credit Gift Card (have
           Alternative Payment       account-alternative
Finance    (Have)                    payment)                      15.90   26,265,000
                                     Google Checkout (have
           Alternative Payment       account-alternative
Finance    (Have)                    payment)                       3.80    6,301,000
                                     PaidByCash (have
           Alternative Payment       account-alternative
Finance    (Have)                    payment)                       3.40    5,608,000

           Alternative Payment       PayItGreen (have account-
Finance    (Have)                    alternative payment)           0.20     357,000
           Alternative Payment       Paypal (have account-
Finance    (Have)                    alternative payment)          37.80   62,370,000
                                     Secure Vault Payments
           Alternative Payment       (have account-alternative
Finance    (Have)                    payment)                       0.40     586,000
                                     Store Gift Cards (have
           Alternative Payment       account-alternative
Finance    (Have)                    payment)                      18.50   30,531,000
                                     Western Union (have
           Alternative Payment       account-alternative
Finance    (Have)                    payment)                         3     4,949,000
           Alternative Payment       eBillMe (have account-
Finance    (Have)                    alternative payment)             1     1,710,000
           Alternative Payment       Alternative Payment -
Finance    (Used)                    Any (used Account)            43.20   71,281,000
                                     Amazon Flexible
           Alternative Payment       Payments (used-
Finance    (Used)                    alternative payment)           0.80    1,354,000
           Alternative Payment       BillMeLater (used-
Finance    (Used)                    alternative payment)           2.40    3,923,000
          Alternative Payment     Credit Gift Card (used-
Finance   (Used)                  alternative payment)        12.10    19,901,000
          Alternative Payment     Google Checkout (used-
Finance   (Used)                  alternative payment)         2.10     3,399,000
          Alternative Payment     Other (used-alternative
Finance   (Used)                  payment)                     4.50     7,505,000
          Alternative Payment     PaidByCash (used-
Finance   (Used)                  alternative payment)         2.60     4,213,000
          Alternative Payment     PayItGreen (used-
Finance   (Used)                  alternative payment)         0.10      215,000
          Alternative Payment     Paypal (used-alternative
Finance   (Used)                  payment)                    23.90    39,490,000
                                  Secure Vault Payments
          Alternative Payment     (used-alternative
Finance   (Used)                  payment)                     0.20      360,000
          Alternative Payment     Store Gift Cards (used-
Finance   (Used)                  alternative payment)        14.50    23,986,000
          Alternative Payment     Western Union (used-
Finance   (Used)                  alternative payment)         2.40     3,984,000
          Alternative Payment     eBillMe (used-alternative
Finance   (Used)                  payment)                     0.70     1,218,000
          Business Purchase
          Decision Makers or      Financial Services
Finance   Influencers             DM/Influencer                  3      4,888,000
Finance   Credit Card Ownership   AmEx - Any (own)            15.30    25,196,000
                                  AmEx - Any Consumer
Finance   Credit Card Ownership   (own)                       14.50    23,979,000
                                  AmEx - Any Corporate
Finance   Credit Card Ownership   (own)                        2.30     3,784,000
Finance   Credit Card Ownership   AmEx - Blue (own)            6.30    10,402,000
Finance   Credit Card Ownership   AmEx - Gold (own)            3.50     5,848,000
Finance   Credit Card Ownership   AmEx - Green (own)           2.30     3,808,000
Finance   Credit Card Ownership   AmEx - Optima (own)          1.30     2,192,000
Finance   Credit Card Ownership   AmEx - Platinum (own)        3.10     5,088,000
Finance   Credit Card Ownership   AmEx Clear Card (own)        0.50       901,000
                                  Any Charge/Credit Card
Finance   Credit Card Ownership   (own)                         64    105,726,000
                                  Any Corporate Card
Finance   Credit Card Ownership   (own)                        4.30     7,049,000
Finance   Credit Card Ownership   Any Debit Card (own)        37.40    61,812,000
Finance   Credit Card Ownership   Any Gold Card (own)          7.70    12,707,000

Finance   Credit Card Ownership   Any Platinum Card (own)     15.80    26,074,000
Finance   Credit Card Ownership   Discover Card (own)         17.50    28,821,000
Finance   Credit Card Ownership   MasterCard - Any (own)      37.90    62,520,000
                                  MasterCard - Any
Finance   Credit Card Ownership   Consumer (own)              37.50    61,839,000
                                  MasterCard - Any
Finance   Credit Card Ownership   Corporate (own)              1.10     1,863,000

Finance   Credit Card Ownership   MasterCard - Debit (own)      11     18,083,000

Finance   Credit Card Ownership   MasterCard - Gold (own)      2.70     4,419,000
                                  MasterCard - Platinum
Finance   Credit Card Ownership   (own)                        6.30    10,438,000
                                    MasterCard - Standard
Finance   Credit Card Ownership     (own)                       30.70   50,662,000
                                    MasterCard - World
Finance   Credit Card Ownership     (own)                        1.50    2,454,000
Finance   Credit Card Ownership     Visa - Any (own)            47.50   78,397,000
                                    Visa - Any Consumer
Finance   Credit Card Ownership     (own)                       47.10   77,720,000
                                    Visa - Any Corporate
Finance   Credit Card Ownership     (own)                        1.30    2,135,000
Finance   Credit Card Ownership     Visa - Debit (own)            30    49,608,000
Finance   Credit Card Ownership     Visa - Gold (own)            2.60    4,243,000
Finance   Credit Card Ownership     Visa - Platinum (own)        9.70   15,974,000
Finance   Credit Card Ownership     Visa - Signature (own)       2.80    4,568,000
Finance   Credit Card Ownership     Visa - Smart Card (own)      0.80    1,368,000
Finance   Credit Card Ownership     Visa - Standard (own)       37.40   61,716,000
          Credit Card Usage (Last
Finance   30 Days)                  AmEx - Any (t/30 days)      10.10   16,717,000
          Credit Card Usage (Last   AmEx - Any Consumer
Finance   30 Days)                  (t/30 days)                  8.50   14,037,000
          Credit Card Usage (Last   AmEx - Any Corporate
Finance   30 Days)                  (t/30 days)                  1.50    2,395,000
          Credit Card Usage (Last
Finance   30 Days)                  AmEx - Blue (t/30 days)      3.20    5,205,000
          Credit Card Usage (Last
Finance   30 Days)                  AmEx - Gold (t/30 days)      2.40    3,913,000
          Credit Card Usage (Last
Finance   30 Days)                  AmEx - Green (t/30 days)     1.40    2,365,000
          Credit Card Usage (Last   AmEx - Optima (t/30
Finance   30 Days)                  days)                        0.70    1,074,000
          Credit Card Usage (Last   AmEx - Platinum (t/30
Finance   30 Days)                  days)                        1.80    3,046,000
          Credit Card Usage (Last   AmEx Clear Card (t/last
Finance   30 Days)                  30 days)                     0.90    1,440,000
          Credit Card Usage (Last   Any Charge/Credit Card
Finance   30 Days)                  (t/30 days)                 44.10   72,823,000
          Credit Card Usage (Last   Any Corporate Card (t/30
Finance   30 Days)                  days)                        2.70    4,444,000
          Credit Card Usage (Last   Any Debit Card (t/30
Finance   30 Days)                  days)                       25.60   42,268,000
          Credit Card Usage (Last
Finance   30 Days)                  Any Gold Card (t/30 days)    4.80    7,909,000
          Credit Card Usage (Last   Any Platinum Card (t/30
Finance   30 Days)                  days)                        9.60   15,913,000
          Credit Card Usage (Last
Finance   30 Days)                  Discover Card (t/30 days)    9.50   15,700,000
          Credit Card Usage (Last   MasterCard - Any (t/30
Finance   30 Days)                  days)                       22.20   36,607,000
          Credit Card Usage (Last   MasterCard - Any
Finance   30 Days)                  Consumer (t/30 days)        21.70   35,899,000
          Credit Card Usage (Last   MasterCard - Any
Finance   30 Days)                  Corporate (t/30 days)        0.70    1,179,000
          Credit Card Usage (Last   MasterCard - Debit (t/30
Finance   30 Days)                  days)                        7.20   11,818,000
          Credit Card Usage (Last   MasterCard - Gold (t/30
Finance   30 Days)                  days)                        1.50    2,453,000
          Credit Card Usage (Last   MasterCard - Platinum
Finance   30 Days)                  (t/30 days)                 3.60    5,991,000
          Credit Card Usage (Last   MasterCard - Standard
Finance   30 Days)                  (t/30 days)                17.30   28,535,000
          Credit Card Usage (Last   MasterCard - World (t/30
Finance   30 Days)                  days)                       0.90    1,481,000
          Credit Card Usage (Last
Finance   30 Days)                  Visa - Any (t/30 days)     28.70   47,406,000
          Credit Card Usage (Last   Visa - Any Consumer
Finance   30 Days)                  (t/30 days)                28.40   46,834,000
          Credit Card Usage (Last   Visa - Any Corporate
Finance   30 Days)                  (t/30 days)                 0.80    1,356,000
          Credit Card Usage (Last
Finance   30 Days)                  Visa - Debit (t/30 days)   20.20   33,423,000
          Credit Card Usage (Last
Finance   30 Days)                  Visa - Gold (t/30 days)     1.40    2,388,000
          Credit Card Usage (Last   Visa - Platinum (t/30
Finance   30 Days)                  days)                       5.70    9,389,000
          Credit Card Usage (Last   Visa - Signature (t/30
Finance   30 Days)                  days)                       1.80    3,017,000
          Credit Card Usage (Last   Visa - Smart Card (t/30
Finance   30 Days)                  days)                       0.40     724,000
          Credit Card Usage (Last   Visa - Standard (t/30
Finance   30 Days)                  days)                      21.80   35,950,000
          Current Market Value of
Finance   Portfolio                 Portfolio: $1,000,000+      2.30    3,735,000
          Current Market Value of   Portfolio: $1,000,000-
Finance   Portfolio                 $4,999,999                  1.90    3,081,000
          Current Market Value of
Finance   Portfolio                 Portfolio: $10,000,000+     0.20     398,000
          Current Market Value of   Portfolio: $5,000,000-
Finance   Portfolio                 $9,999,999                  0.20     257,000
          Current Market Value of
Finance   Portfolio                 Portfolio: < $10,000       10.70   17,697,000
          Current Market Value of   Portfolio: $10,000-
Finance   Portfolio                 $49,999                    10.40   17,192,000
          Current Market Value of
Finance   Portfolio                 Portfolio: < $50,000       21.10   34,890,000
          Current Market Value of   Portfolio: $50,000-
Finance   Portfolio                 $99,999                     6.30   10,357,000
          Current Market Value of   Portfolio: $50,000-
Finance   Portfolio                 $999,999                   21.10   34,881,000
          Current Market Value of   Portfolio: $100,000-
Finance   Portfolio                 $249,999                    7.50   12,410,000
          Current Market Value of   Portfolio: $100,000-
Finance   Portfolio                 $999,999                   14.90   24,524,000
          Current Market Value of   Portfolio: $250,000-
Finance   Portfolio                 $499,999                    4.30    7,040,000
          Current Market Value of   Portfolio: $250,000-
Finance   Portfolio                 $999,999                    7.30   12,115,000
          Current Market Value of   Portfolio: $500,000-
Finance   Portfolio                 $999,999                    3.10    5,074,000
          Current Market Value of
Finance   Portfolio                 Portfolio: $500,000+        5.30    8,809,000
          Frequently Provides      Financial Information
Finance   Advice                   (provide frequent advice)     5.90    9,672,000
          Investment Companies -   American Century (have
Finance   Have Account             account)                      1.20    1,955,000
          Investment Companies -   American Express (have
Finance   Have Account             account)                        3     4,949,000
          Investment Companies -   Any Brokerage Firm
Finance   Have Account             (have account)               52.50   86,606,000
          Investment Companies -
Finance   Have Account             Bank One (have account)       1.10    1,757,000
          Investment Companies -   Bank of America (have
Finance   Have Account             account)                      6.10   10,137,000
          Investment Companies -   Charles Schwab (have
Finance   Have Account             account)                        4     6,683,000
          Investment Companies -   Citicorp Investment
Finance   Have Account             Services (have account)       1.30    2,136,000
          Investment Companies -   Edward Jones (have
Finance   Have Account             account)                        4     6,645,000
          Investment Companies -
Finance   Have Account             Fidelity (have account)      11.20   18,525,000
          Investment Companies -   Franklin Fund (have
Finance   Have Account             account)                      1.70    2,777,000
          Investment Companies -
Finance   Have Account             JP Morgan (have account)      2.70    4,393,000
          Investment Companies -
Finance   Have Account             Janus (have account)          1.60    2,608,000
          Investment Companies -   John Hancock (have
Finance   Have Account             account)                      1.60    2,615,000
          Investment Companies -   Merrill Lynch (have
Finance   Have Account             account)                      4.40    7,230,000
          Investment Companies -   Morgan Stanley (have
Finance   Have Account             account)                      2.90    4,812,000
          Investment Companies -   OppenheimerFunds (have
Finance   Have Account             account)                        2     3,352,000

          Investment Companies -   Other Bank For Investing
Finance   Have Account             (have account)               16.50   27,239,000

          Investment Companies -   Other Discount Brokerage
Finance   Have Account             Firm (have account)           1.70    2,750,000
          Investment Companies -   Prudential Financial (have
Finance   Have Account             account)                      3.50    5,851,000
          Investment Companies -   Putnam Investments (have
Finance   Have Account             account)                      1.90    3,145,000
          Investment Companies -   Smith Barney (have
Finance   Have Account             account)                      1.80    3,041,000
          Investment Companies -   T. Rowe Price (have
Finance   Have Account             account)                      2.70    4,465,000
          Investment Companies -   TD Ameritrade (have
Finance   Have Account             account)                      2.80    4,597,000
          Investment Companies -   UBS Financial Services
Finance   Have Account             (have account)                  1     1,607,000
          Investment Companies -
Finance   Have Account             USAA (have account)           2.20    3,597,000
          Investment Companies -
Finance   Have Account               Vanguard (have account)          5.70    9,351,000
          Investment Companies -
Finance   Have Account               Wachovia (have account)          3.60    5,941,000
          Investment Companies -     Wells Fargo (have
Finance   Have Account               account)                         6.40   10,494,000
          Magazine Readership (bi-   Black Enterprise
Finance   weeklies/monthlies)        (magazine - last 30 days)          1     1,588,000
          Magazine Readership (bi-   Entrepreneur (magazine -
Finance   weeklies/monthlies)        last 30 days)                    0.60     963,000
          Magazine Readership (bi-   Forbes (magazine - last 30
Finance   weeklies/monthlies)        days)                            1.70    2,851,000
          Magazine Readership (bi-   Fortune (magazine - last
Finance   weeklies/monthlies)        30 days)                           1     1,725,000

          Magazine Readership (bi- Harvard Business Review
Finance   weeklies/monthlies)      (magazine - last 30 days)          0.20     375,000
                                   Kiplinger's Personal
          Magazine Readership (bi- Finance (magazine - last
Finance   weeklies/monthlies)      30 days)                           0.90    1,508,000
          Magazine Readership (bi- Money (magazine - last
Finance   weeklies/monthlies)      30 days)                             2     3,244,000
          Magazine Readership (bi- SmartMoney (magazine -
Finance   weeklies/monthlies)      last 30 days)                      0.90    1,515,000

          Mode of Account            At Local Branch (manage
Finance   Management                 investment account)             21.40   35,366,000
          Mode of Account            By Phone (manage
Finance   Management                 investment account)             20.10   33,183,000
          Mode of Account            Online (manage
Finance   Management                 investment account)               36    59,361,000
          Offline Investment
          Companies (Last 12         American Express
Finance   months)                    (t/offline - last 12 mo.)        1.30    2,067,000
          Offline Investment         Any Offline Brokerage
          Companies (Last 12         Firm (t/offline - last 12
Finance   months)                    mo.)                            25.10   41,432,000
          Offline Investment
          Companies (Last 12         Bank One (t/offline - last
Finance   months)                    12 mo.)                          0.60    1,048,000
          Offline Investment
          Companies (Last 12         Bank of America
Finance   months)                    (t/offline - last 12 mo.)        2.50    4,106,000
          Offline Investment
          Companies (Last 12         Charles Schwab (t/offline -
Finance   months)                    last 12 mo.)                     1.80    3,020,000
          Offline Investment         Citicorp Investment
          Companies (Last 12         Services (t/offline - last 12
Finance   months)                    mo.)                             0.60     932,000
          Offline Investment
          Companies (Last 12         Edward Jones (t/offline -
Finance   months)                    last 12 mo.)                     1.40    2,348,000
          Offline Investment
          Companies (Last 12         Fidelity (t/offline - last 12
Finance   months)                    mo.)                               4     6,558,000
          Offline Investment
          Companies (Last 12         H&R Block (used - last
Finance   months)                    12 mo.)                        0.80    1,294,000
          Offline Investment
          Companies (Last 12         JP Morgan (t/offline - last
Finance   months)                    12 mo.)                          1     1,722,000
          Offline Investment
          Companies (Last 12         Janus (t/offline - last 12
Finance   months)                    mo.)                           0.60    1,011,000
          Offline Investment
          Companies (Last 12         Merrill Lynch (t/offline -
Finance   months)                    last 12 mo.)                   2.10    3,491,000
          Offline Investment
          Companies (Last 12         Morgan Stanley (t/offline -
Finance   months)                    last 12 mo.)                   1.20    1,995,000
          Offline Investment
          Companies (Last 12         OppenheImerFunds
Finance   months)                    (t/offline - last 12 mo.)      0.70    1,212,000
          Offline Investment
          Companies (Last 12         Other Bank For Investing
Finance   months)                    (t/offline - last 12 mo.)      6.40   10,620,000
          Offline Investment         Other Discount Brokerage
          Companies (Last 12         Firm (t/offline - last 12
Finance   months)                    mo.)                           0.80    1,260,000
          Offline Investment         Other Full Service
          Companies (Last 12         Brokerage Firm (t/offline -
Finance   months)                    last 12 mo.)                   2.30    3,724,000
          Offline Investment
          Companies (Last 12         Prudential Financial
Finance   months)                    (t/offline - last 12 mo.)      1.20    2,043,000
          Offline Investment
          Companies (Last 12         Putnam Investments
Finance   months)                    (t/offline - last 12 mo.)      0.90    1,422,000
          Offline Investment
          Companies (Last 12         Smith Barney (t/offline -
Finance   months)                    last 12 mo.)                   0.80    1,358,000
          Offline Investment
          Companies (Last 12         T. Rowe Price (t/offline -
Finance   months)                    last 12 mo.)                     1     1,603,000
          Offline Investment
          Companies (Last 12         UBS Financial Services
Finance   months)                    (t/offline - last 12 mo.)      0.50     795,000
          Offline Investment
          Companies (Last 12         USAA (t/offline - last 12
Finance   months)                    mo.)                           0.90    1,467,000
          Offline Investment
          Companies (Last 12         Vanguard (t/offline - last
Finance   months)                    12 mo.)                          2     3,317,000
          Offline Investment
          Companies (Last 12         Wachovia (t/offline - last
Finance   months)                    12 mo.)                        1.80    2,905,000
          Offline Investment
          Companies (Last 12         Wells Fargo (t/offline -
Finance   months)                    last 12 mo.)                   2.20    3,685,000
          Online Activity (Last 30   Bills Paid/Viewed (last 30
Finance   days)                      days - recalled)              45.70   75,462,000
                                     Investments/Stocks
          Online Activity (Last 30   (Monitoring) (last 30 days
Finance   days)                      - recalled)                     10    16,530,000
                                     Research - Debt
          Online Activity (Last 30   Consolidation (last 30
Finance   days)                      days - recalled)               1.90    3,207,000
          Plan to Change Vendors     Change Any Financial
Finance   (next 6 months)            Vendor (next 6 mos.)          21.80   35,962,000
                                     Credit Card (plan to
          Plan to Change Vendors     change vendor next 6
Finance   (next 6 months)            mos)                             6     9,914,000
                                     Insurance - Auto (plan to
          Plan to Change Vendors     change vendor next 6
Finance   (next 6 months)            mos)                           6.70   10,991,000
                                     Insurance - Health (plan
          Plan to Change Vendors     to change vendor next 6
Finance   (next 6 months)            mos)                           2.80    4,582,000
                                     Insurance - Home (plan to
          Plan to Change Vendors     change vendor next 6
Finance   (next 6 months)            mos)                             3     4,963,000
                                     Insurance - Life (plan to
          Plan to Change Vendors     change vendor next 6
Finance   (next 6 months)            mos)                           1.80    2,959,000
                                     Investment Firm (plan to
          Plan to Change Vendors     change vendor next 6
Finance   (next 6 months)            mos)                           0.90    1,418,000
                                     Loans-Auto (plan to
          Plan to Change Vendors     change vendor next 6
Finance   (next 6 months)            mos)                             2     3,240,000
                                     Loans-Home Equity (plan
          Plan to Change Vendors     to change vendor next 6
Finance   (next 6 months)            mos)                           0.90    1,529,000
                                     Loans-Mortgage (plan to
          Plan to Change Vendors     change vendor next 6
Finance   (next 6 months)            mos)                           3.40    5,636,000
                                     Loans-Personal (plan to
          Plan to Change Vendors     change vendor next 6
Finance   (next 6 months)            mos)                           0.90    1,480,000
                                     Loans-Student (plan to
          Plan to Change Vendors     change vendor next 6
Finance   (next 6 months)            mos)                           1.90    3,117,000
                                     Personal Bank (plan to
          Plan to Change Vendors     change vendor next 6
Finance   (next 6 months)            mos)                           4.30    7,160,000

          Purchased/Transacted       Any Online Investment
Finance   Online (Last 30 days)      Transaction (last 30 days)     3.80    6,345,000
                                     Credit Cards - Manage
          Purchased/Transacted       Account (t/online - last 30
Finance   Online (Last 30 days)      days)                         21.40   35,316,000
          Purchased/Transacted       Credit Cards - New
Finance   Online (Last 30 days)      (t/online - last 30 days)      1.50    2,506,000
          Purchased/Transacted       Credit Reports (p/online -
Finance   Online (Last 30 days)      last 30 days)                  2.50    4,105,000
          Purchased/Transacted       Home Banking (t/online -
Finance   Online (Last 30 days)      last 30 days)                 23.20   38,358,000
          Purchased/Transacted         Money Market Funds
Finance   Online (Last 30 days)        (t/online - last 30 days)       1.30     2,224,000
          Purchased/Transacted         Mutual Funds - Bond
Finance   Online (Last 30 days)        (t/online - last 30 days)       0.80     1,249,000
          Purchased/Transacted         Mutual Funds - Stock
Finance   Online (Last 30 days)        (t/online - last 30 days)       1.50     2,480,000
          Purchased/Transacted         Stocks (t/online - last 30
Finance   Online (Last 30 days)        days)                           2.30     3,741,000
          Purchased/Transacted         Any Online Investment
Finance   Online (Last 6 months)       Transaction (last 6 mo.)        5.10     8,463,000
                                       Credit Cards - Manage
          Purchased/Transacted         Account (t/online - last 6
Finance   Online (Last 6 months)       mo.)                           23.40    38,583,000
          Purchased/Transacted         Credit Cards - New
Finance   Online (Last 6 months)       (t/online - last 6 mo.)         2.30     3,725,000
          Purchased/Transacted         Credit Reports (p/online -
Finance   Online (Last 6 months)       last 6 mo.)                     4.70     7,834,000
          Purchased/Transacted         Home Banking (t/online -
Finance   Online (Last 6 months)       last 6 mo.)                    24.30    40,069,000
          Purchased/Transacted         Insurance - Any (t/online -
Finance   Online (Last 6 months)       last 6 mo.)                    10.10    16,599,000
          Purchased/Transacted         Insurance - Health
Finance   Online (Last 6 months)       (t/online - last 6 mo.)         2.10     3,520,000
          Purchased/Transacted         Insurance - Home
Finance   Online (Last 6 months)       (t/online - last 6 mo.)         2.80     4,692,000
          Purchased/Transacted         Insurance - Life (t/online -
Finance   Online (Last 6 months)       last 6 mo.)                     1.30     2,115,000
          Purchased/Transacted         Loans - Any (t/online -
Finance   Online (Last 6 months)       last 6 mo.)                       9     14,875,000
          Purchased/Transacted         Loans - Home Equity
Finance   Online (Last 6 months)       (t/online - last 6 mo.)         1.30     2,195,000
          Purchased/Transacted         Loans - Home Mortgage
Finance   Online (Last 6 months)       (t/online - last 6 mo.)         4.80     7,844,000
          Purchased/Transacted         Loans - Personal (t/online -
Finance   Online (Last 6 months)       last 6 mo.)                     1.40     2,288,000
          Purchased/Transacted         Money Market Funds
Finance   Online (Last 6 months)       (t/online - last 6 mo.)         1.70     2,778,000
          Purchased/Transacted         Mutual Funds - Bond
Finance   Online (Last 6 months)       (t/online - last 6 mo.)           1      1,702,000
          Purchased/Transacted         Mutual Funds - Stock
Finance   Online (Last 6 months)       (t/online - last 6 mo.)         2.10     3,385,000
          Purchased/Transacted         Stocks (t/online - last 6
Finance   Online (Last 6 months)       mo.)                            3.20     5,259,000
                                       Definitely will
          Real Estate for Investment   (p/investment property -
Finance   (Next 12 months)             next 12 mo.)                    1.10     1,857,000
                                       Definitely will not
          Real Estate for Investment   (p/investment property -
Finance   (Next 12 months)             next 12 mo.)                   69.70   115,077,000
                                       Might or might not
          Real Estate for Investment   (p/investment property -
Finance   (Next 12 months)             next 12 mo.)                    6.30    10,328,000
                                       Probably will
          Real Estate for Investment   (p/investment property -
Finance   (Next 12 months)             next 12 mo.)                    1.80     3,041,000
                                       Probably will not
          Real Estate for Investment   (p/investment property -
Finance   (Next 12 months)             next 12 mo.)                 15.50    25,576,000
          Securities Currently         401(k) (Investment
Finance   Owned (Last 12 months)       owned)                       36.50    60,318,000
          Securities Currently         529 Plan (Investment
Finance   Owned (Last 12 months)       owned)                        4.60     7,602,000
          Securities Currently         Annuities (owned - last 12
Finance   Owned (Last 12 months)       mo.)                         13.80    22,737,000
          Securities Currently
Finance   Owned (Last 12 months)       Any Securities Owned         61.20   100,971,000
          Securities Currently         CD - 6 months or less
Finance   Owned (Last 12 months)       (owned - last 12 mo.)         6.50    10,733,000

          Securities Currently         CD - more than 6 months
Finance   Owned (Last 12 months)       (owned - last 12 mo.)        13.60    22,376,000
          Securities Currently         CEF (Closed End Fund)
Finance   Owned (Last 12 months)       (Investment owned)            0.50      871,000
                                       City/Municipal/State
          Securities Currently         Bonds (owned - last 12
Finance   Owned (Last 12 months)       mo.)                          3.50     5,747,000
          Securities Currently         Corporate Bonds (owned -
Finance   Owned (Last 12 months)       last 12 mo.)                  2.90     4,838,000

          Securities Currently         ETF (Exchange Traded
Finance   Owned (Last 12 months)       Fund) (Investment owned)      2.40     3,939,000

          Securities Currently         ETN (Exchange Traded
Finance   Owned (Last 12 months)       Note) (Investment owned)      0.20      270,000
                                       Foreign Exchange
          Securities Currently         Currencies/Commodities
Finance   Owned (Last 12 months)       Investment                      1      1,577,000
          Securities Currently         Hedge Fund Securities
Finance   Owned (Last 12 months)       (Investment owned)            0.60     1,038,000
          Securities Currently         Money Market Funds
Finance   Owned (Last 12 months)       (owned - last 12 mo.)        19.90    32,781,000
                                       Mutual Fund - Corporate
          Securities Currently         Bond (owned - last 12
Finance   Owned (Last 12 months)       mo.)                          5.10     8,347,000
                                       Mutual Fund - Foreign
          Securities Currently         Stock Managed (owned -
Finance   Owned (Last 12 months)       last 12 mo.)                  4.50     7,391,000
                                       Mutual Fund - Stock
          Securities Currently         Index (owned - last 12
Finance   Owned (Last 12 months)       mo.)                          5.40     8,919,000
                                       Mutual Fund - Stock
          Securities Currently         Managed (owned - last 12
Finance   Owned (Last 12 months)       mo.)                          7.30    12,095,000
          Securities Currently         Self Directed IRA (owned
Finance   Owned (Last 12 months)       - last 12 mo.)               15.70    25,897,000

          Securities Currently         Shares of Stock (not own
Finance   Owned (Last 12 months)       co.) (owned - last 12 mo.)   14.60    24,033,000
          Securities Currently         U.S. Savings Bond
Finance   Owned (Last 12 months)       (owned - last 12 mo.)        14.20    23,480,000
          Securities Currently      U.S. Treasury Bills
Finance   Owned (Last 12 months)    (owned - last 12 mo.)          0.90    1,515,000
          Securities Currently      U.S. Treasury Bonds
Finance   Owned (Last 12 months)    (owned - last 12 mo.)          2.50    4,204,000
          Shop/Not Purchase (Last   Any Online Investment (s-
Finance   6 months)                 nt/online - last 6 mo.)        2.50    4,058,000
          Shop/Not Purchase (Last   Credit Cards - New
Finance   6 months)                 (s/nt/online - last 6 mo.)     2.10    3,546,000
          Shop/Not Purchase (Last   Credit Reports
Finance   6 months)                 (s/np/online - last 6 mo.)     2.10    3,518,000
          Shop/Not Purchase (Last   Home Banking (s-
Finance   6 months)                 nt/online - last 6 mo.)        4.20    7,012,000
          Shop/Not Purchase (Last   Money Market Funds (s-
Finance   6 months)                 nt/online - last 6 mo.)        1.10    1,772,000
          Shop/Not Purchase (Last   Mutual Funds - Bond (s-
Finance   6 months)                 nt/online - last 6 mo.)        0.70    1,119,000
          Shop/Not Purchase (Last   Mutual Funds - Stock (s-
Finance   6 months)                 nt/online - last 6 mo.)          1     1,734,000
          Shop/Not Purchase (Last   Stocks (s-nt/online - last 6
Finance   6 months)                 mo.)                           1.80    2,897,000
          Shopped Online (Last 30   Any Online Investment
Finance   days)                     Shopping (last 30 days)        2.50    4,198,000
          Shopped Online (Last 30   Credit Cards - New
Finance   days)                     (s/online - last 30 days)      1.60    2,571,000
          Shopped Online (Last 30   Credit Reports (s/online -
Finance   days)                     last 30 days)                  1.40    2,340,000
          Shopped Online (Last 30   Home Banking (s/online -
Finance   days)                     last 30 days)                    7    11,558,000
          Shopped Online (Last 30   Money Market Funds
Finance   days)                     (s/online - last 30 days)      0.70    1,140,000
          Shopped Online (Last 30   Mutual Funds - Bond
Finance   days)                     (s/online - last 30 days)      0.50     845,000
          Shopped Online (Last 30   Mutual Funds - Stock
Finance   days)                     (s/online - last 30 days)      0.90    1,465,000
          Shopped Online (Last 30   Stocks (s/online - last 30
Finance   days)                     days)                          1.90    3,076,000
          Shopped Online (Last 6    Any Online Investment
Finance   months)                   Shopping (last 6 mo.)          3.90    6,486,000
          Shopped Online (Last 6    Credit Cards - New
Finance   months)                   (s/online - last 6 mo.)        2.80    4,605,000
          Shopped Online (Last 6    Credit Reports (s/online -
Finance   months)                   last 6 mo.)                    2.80    4,703,000
          Shopped Online (Last 6    Home Banking (s/online -
Finance   months)                   last 6 mo.)                    7.50   12,375,000
          Shopped Online (Last 6    Insurance - Any (s/online -
Finance   months)                   last 6 mo.)                    6.50   10,724,000
          Shopped Online (Last 6    Insurance - Health
Finance   months)                   (s/online - last 6 mo.)        1.70    2,858,000
          Shopped Online (Last 6    Insurance - Life (s/online -
Finance   months)                   last 6 mo.)                      1     1,679,000
          Shopped Online (Last 6    Loans - Any (s/online -
Finance   months)                   last 6 mo.)                    5.60    9,286,000
          Shopped Online (Last 6    Loans - Home Equity
Finance   months)                   (s/online - last 6 mo.)        0.80    1,341,000
          Shopped Online (Last 6    Loans - Home Mortgage
Finance   months)                   (s/online - last 6 mo.)        3.10    5,042,000
                  Shopped Online (Last 6      Loans - Personal (s/online
Finance           months)                     - last 6 mo.)                  0.90    1,543,000
                  Shopped Online (Last 6      Loans - Small Business
Finance           months)                     (s/online - last 6 mo.)        0.40     592,000
                  Shopped Online (Last 6      Loans - Student (s/online -
Finance           months)                     last 6 mo.)                    1.10    1,755,000
                  Shopped Online (Last 6      Money Market Funds
Finance           months)                     (s/online - last 6 mo.)        1.30    2,140,000
                  Shopped Online (Last 6      Mutual Funds - Bond
Finance           months)                     (s/online - last 6 mo.)        0.90    1,494,000
                  Shopped Online (Last 6      Mutual Funds - Stock
Finance           months)                     (s/online - last 6 mo.)        1.50    2,426,000
                  Shopped Online (Last 6      Stocks (s/online - last 6
Finance           months)                     mo.)                           2.70    4,427,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                     Any Alcohol (last 7 days)     48.90   80,710,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                     Beer - Any                      28    46,206,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                     Beer - Domestic (Any)           24    39,626,000
                  Alcoholic Beverages (Last   Beer - Domestic Light
Food / Beverage   7 days)                     Lager                         13.40   22,128,000
                  Alcoholic Beverages (Last   Beer - Domestic
Food / Beverage   7 days)                     Microbrew/Craft Brew           5.90    9,677,000
                  Alcoholic Beverages (Last   Beer - Domestic Regular
Food / Beverage   7 days)                     Lager                          9.70   16,054,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                     Beer - Imported (Any)          7.80   12,817,000
                  Alcoholic Beverages (Last   Beer - Imported
Food / Beverage   7 days)                     Ale/Pilsner/Porter             2.70    4,380,000
                  Alcoholic Beverages (Last   Beer - Imported Light
Food / Beverage   7 days)                     Lager                          2.20    3,601,000
                  Alcoholic Beverages (Last   Beer - Imported Regular
Food / Beverage   7 days)                     Lager                            5     8,323,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                     Beer - Imported Stout          1.80    2,975,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                     Liquor - Any                  23.90   39,535,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                     Liquor - Brandy                1.50    2,402,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                     Liquor - Cognac                  1     1,599,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                     Liquor - Cordial/Liqueur         2     3,329,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                     Liquor - Gin                   2.30    3,873,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                     Liquor - Rum                   6.10   10,024,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                     Liquor - Tequila               4.40    7,258,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                     Liquor - Vodka                 9.70   15,953,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                     Liquor - Whiskey (Any)         8.40   13,854,000
                  Alcoholic Beverages (Last   Liquor - Whiskey
Food / Beverage   7 days)                     (Bourbon)                        3     4,970,000
                  Alcoholic Beverages (Last   Liquor - Whiskey
Food / Beverage   7 days)                     (Canadian)                    1.90    3,206,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                     Liquor - Whiskey (Irish)      1.50    2,487,000
                  Alcoholic Beverages (Last   Liquor - Whiskey
Food / Beverage   7 days)                     (Rye/Blended)                 0.80    1,238,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                     Liquor - Whiskey (Scotch)     2.10    3,521,000
                  Alcoholic Beverages (Last   Liquor - Whiskey
Food / Beverage   7 days)                     (Tennessee)                   2.10    3,517,000
                  Alcoholic Beverages (Last   Malt Beverage (e.g.,
Food / Beverage   7 days)                     Zima)                         1.80    2,896,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                     Vermouth                      0.60     947,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                   Wine - Any                     21.60   35,703,000
                                            Wine -
                  Alcoholic Beverages (Last Champagne/Sparkling
Food / Beverage   7 days)                   Wine                            2.40    4,036,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                   Wine - Hard Cider               0.80    1,339,000
                  Alcoholic Beverages (Last Wine -
Food / Beverage   7 days)                   Port/Sherry/Dessert             1.20    2,026,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                   Wine - Red                     14.10   23,320,000
                  Alcoholic Beverages (Last Wine - Rose/White
Food / Beverage   7 days)                   Zinfandel                       3.80    6,234,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                   Wine - White                   10.50   17,325,000
                  Alcoholic Beverages (Last
Food / Beverage   7 days)                   Wine Coolers                    2.10    3,458,000

Food / Beverage   Beer (Last 7 days)          Amstel Light (last 7 days)    0.80    1,247,000
                                              Anchor Steam (last 7
Food / Beverage   Beer (Last 7 days)          days)                         0.20      295,000
Food / Beverage   Beer (Last 7 days)          Any Beer (last 7 days)       26.10   43,055,000
                                              Any Domestic Beer (last 7
Food / Beverage   Beer (Last 7 days)          days)                        22.10   36,480,000
                                              Any Imported Beer (last 7
Food / Beverage   Beer (Last 7 days)          days)                         9.80   16,141,000
Food / Beverage   Beer (Last 7 days)          Asahi (last 7 days)           0.10      217,000
Food / Beverage   Beer (Last 7 days)          Asahi Dry (last 7 days)       0.10      144,000
Food / Beverage   Beer (Last 7 days)          Bass (last 7 days)            0.40      616,000
Food / Beverage   Beer (Last 7 days)          Beck's (last 7 days)          0.40      672,000
Food / Beverage   Beer (Last 7 days)          Blue Moon (last 7 days)       1.60    2,674,000
Food / Beverage   Beer (Last 7 days)          Brooklyn (last 7 days)        0.10      185,000
Food / Beverage   Beer (Last 7 days)          Bud Light (last 7 days)         7    11,545,000
                                              Bud Light Lime (last 7
Food / Beverage   Beer (Last 7 days)          days)                         1.30    2,124,000
Food / Beverage   Beer (Last 7 days)          Bud Select (last 7 days)      0.40      604,000
                                              Bud Select 55 (last 7
Food / Beverage   Beer (Last 7 days)          days)                         0.40      721,000
Food / Beverage   Beer (Last 7 days)          Budweiser (last 7 days)       3.30    5,470,000
Food / Beverage   Beer (Last 7 days)          Coors Light (last 7 days)     4.30    7,108,000
                                              Coors/Coors Banquet (last
Food / Beverage   Beer (Last 7 days)          7 days)                       0.30     576,000
Food / Beverage   Beer (Last 7 days)   Corona Light (last 7 days)     1.50   2,401,000
                                       Corona/Corona Extra (last
Food / Beverage   Beer (Last 7 days)   7 days)                          2    3,224,000
Food / Beverage   Beer (Last 7 days)   Dos Equis (last 7 days)        0.80   1,355,000
Food / Beverage   Beer (Last 7 days)   Fosters (last 7 days)          0.30     501,000
Food / Beverage   Beer (Last 7 days)   Grolsch (last 7 days)          0.20     337,000
Food / Beverage   Beer (Last 7 days)   Guinness (last 7 days)         1.50   2,557,000
Food / Beverage   Beer (Last 7 days)   Harp (last 7 days)             0.30     454,000
Food / Beverage   Beer (Last 7 days)   Harpoon (last 7 days)          0.20     261,000
Food / Beverage   Beer (Last 7 days)   Heineken (last 7 days)         1.90   3,091,000
                                       Heineken Light (last 7
Food / Beverage   Beer (Last 7 days)   days)                          0.40     588,000
Food / Beverage   Beer (Last 7 days)   Keystone (last 7 days)         0.60   1,018,000
                                       Kirin Ichiban (beer - last 7
Food / Beverage   Beer (Last 7 days)   days)                          0.10     99,000
Food / Beverage   Beer (Last 7 days)   Labatts (last 7 days)          0.40    734,000
Food / Beverage   Beer (Last 7 days)   MGD 64 (last 7 days)           0.40    678,000
                                       MGD/Miller Genuine
Food / Beverage   Beer (Last 7 days)   Draft (last 7 days)            0.80   1,374,000
Food / Beverage   Beer (Last 7 days)   Magic Hat (last 7 days)        0.30     488,000
Food / Beverage   Beer (Last 7 days)   Michelob (last 7 days)         0.40     674,000
                                       Michelob Ultra (last 7
Food / Beverage   Beer (Last 7 days)   days)                          1.60   2,619,000
Food / Beverage   Beer (Last 7 days)   Mickey's (last 7 days)         0.20     396,000
Food / Beverage   Beer (Last 7 days)   Miller Chill (last 7 days)     0.20     343,000
                                       Miller High Life (last 7
Food / Beverage   Beer (Last 7 days)   days)                          1.20   1,911,000
                                       Miller High Life Light
Food / Beverage   Beer (Last 7 days)   (last 7 days)                  0.40     589,000
Food / Beverage   Beer (Last 7 days)   Miller Lite (last 7 days)      3.80   6,341,000
                                       MillerCoors Brands (last
Food / Beverage   Beer (Last 7 days)   7 days)                        0.20    325,000
                                       Milwaukee's Best (last 7
Food / Beverage   Beer (Last 7 days)   days)                          0.30    496,000
                                       Milwaukee's Best Ice (last
Food / Beverage   Beer (Last 7 days)   7 days)                        0.20    250,000
                                       Milwaukee's Best Light
Food / Beverage   Beer (Last 7 days)   (last 7 days)                  0.20    323,000
Food / Beverage   Beer (Last 7 days)   Molsen (last 7 days)           0.30    530,000
                                       Murphy's Irish Stout (last
Food / Beverage   Beer (Last 7 days)   7 days)                        0.10    164,000

Food / Beverage   Beer (Last 7 days)   Natural Light (last 7 days)    0.90   1,427,000
                                       Negra Modelo (last 7
Food / Beverage   Beer (Last 7 days)   days)                          0.30     481,000
Food / Beverage   Beer (Last 7 days)   New Castle (last 7 days)       0.70   1,088,000
                                       Pabst Blue Ribbon (last 7
Food / Beverage   Beer (Last 7 days)   days)                          0.80   1,378,000
                                       Peroni/Peroni Nastro
Food / Beverage   Beer (Last 7 days)   Azzurro (last 7 days)          0.10    196,000
                                       Pete's Wicked Ale (last 7
Food / Beverage   Beer (Last 7 days)   days)                          0.10    169,000
Food / Beverage   Beer (Last 7 days)   Red Stripe (last 7 days)       0.40    667,000

Food / Beverage   Beer (Last 7 days)   Rolling Rock (last 7 days)     0.50    792,000
Food / Beverage   Beer (Last 7 days)         Sam Adams (last 7 days)         2.60    4,252,000
                                             Sam Adams Light (last 7
Food / Beverage   Beer (Last 7 days)         days)                           0.40     643,000
                                             Samuel Smith's (last 7
Food / Beverage   Beer (Last 7 days)         days)                           0.10     190,000
Food / Beverage   Beer (Last 7 days)         Sapporo (last 7 days)           0.20     359,000
Food / Beverage   Beer (Last 7 days)         Schlitz (last 7 days)           0.10     179,000

Food / Beverage   Beer (Last 7 days)         Shiner Bock (last 7 days)       0.40     646,000
                                             Sierra Nevada (last 7
Food / Beverage   Beer (Last 7 days)         days)                           0.70    1,116,000
Food / Beverage   Beer (Last 7 days)         Smithwick's (last 7 days)       0.30      428,000

Food / Beverage   Beer (Last 7 days)         St. Pauli Girl (last 7 days)    0.20     359,000

Food / Beverage   Beer (Last 7 days)         Stella Artois (last 7 days)     0.80    1,250,000
Food / Beverage   Beer (Last 7 days)         Tecate (last 7 days)            0.40      623,000
Food / Beverage   Beer (Last 7 days)         Tsing Tao (last 7 days)         0.10      234,000
Food / Beverage   Beer (Last 7 days)         Yuengling (last 7 days)         1.60    2,566,000

                  Casual Dining              Any Full Service
Food / Beverage   Restaurants (Last 30 days) Restaurant (last 30 days)      58.60   96,737,000

                                             Applebee's Neighborhood
                  Casual Dining              Grill & Bar - Any (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                  11.10   18,368,000

                                             Applebee's Neighborhood
                  Casual Dining              Grill & Bar - Dinner (FSR
Food / Beverage   Restaurants (Last 30 days) - last 30 days)                 8.10   13,358,000

                                             Applebee's Neighborhood
                  Casual Dining              Grill & Bar - Lunch (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                   3.30    5,456,000

                  Casual Dining              Benihana - Breakfast
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)            0.20     292,000

                  Casual Dining              Benihana - Dinner (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                   0.20     362,000

                  Casual Dining              Benihana - Lunch (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                   0.10     170,000

                  Casual Dining              Benihana's - Any (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                   0.30     531,000

                  Casual Dining              Bennigan's - Breakfast
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)            0.10     166,000

                  Casual Dining              Bennigan's - Dinner (FSR
Food / Beverage   Restaurants (Last 30 days) - last 30 days)                 0.20     338,000

                  Casual Dining              Bennigan's - Lunch (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                   0.20     341,000
                  Casual Dining              Bennigan's - Any (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                0.40    654,000

                  Casual Dining              Bob Evans Restaurants -
Food / Beverage   Restaurants (Last 30 days) Any (FSR - last 30 days)     2.90   4,723,000
                                             Bob Evans Restaurants -
                  Casual Dining              Breakfast (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        1.10   1,880,000
                                             Bob Evans Restaurants -
                  Casual Dining              Dinner (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        1.20   2,056,000
                                             Bob Evans Restaurants -
                  Casual Dining              Lunch (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        0.80   1,339,000
                                             Bonefish Grill -
                  Casual Dining              Breakfast (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        0.10    185,000

                  Casual Dining              Bonefish Grill - Dinner
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.90   1,556,000

                  Casual Dining              Bonefish Grill - Lunch
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.10    185,000

                  Casual Dining              Bonefish Grill - Any (FSR
Food / Beverage   Restaurants (Last 30 days) - last 30 days)                1    1,695,000

                  Casual Dining              California Pizza Kitchen -
Food / Beverage   Restaurants (Last 30 days) Any (FSR - last 30 days)     1.10   1,792,000
                                             California Pizza Kitchen -
                  Casual Dining              Breakfast (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        0.10    214,000
                                             California Pizza Kitchen -
                  Casual Dining              Dinner (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        0.60   1,015,000
                                             California Pizza Kitchen -
                  Casual Dining              Lunch (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        0.50    856,000
                                             Carrabba's Italian Grill -
                  Casual Dining              Dinner (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        0.90   1,542,000
                                             Carrabba's Italian Grill -
                  Casual Dining              Lunch (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        0.30    508,000

                  Casual Dining              Carrabba's Italian Grill -
Food / Beverage   Restaurants (Last 30 days) Any (FSR - last 30 days)     1.20   1,995,000

                  Casual Dining              Cheesecake Factory - Any
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)           2    3,371,000
                                             Cheesecake Factory -
                  Casual Dining              Breakfast (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        0.10    144,000
                                             Cheesecake Factory -
                  Casual Dining              Dinner (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        1.20   1,992,000
                                             Cheesecake Factory -
                  Casual Dining              Lunch (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        0.90   1,450,000

                  Casual Dining              Chili's Grill & Bar - Any
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         5.20   8,589,000
                                             Chili's Grill & Bar -
                  Casual Dining              Dinner (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        3.70   6,074,000
                                             Chili's Grill & Bar -
                  Casual Dining              Lunch (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        1.80   2,996,000
                                             Cracker Barrel Old
                  Casual Dining              Country Store - Any (FSR
Food / Beverage   Restaurants (Last 30 days) - last 30 days)              4.80   7,921,000

                                             Cracker Barrel Old
                  Casual Dining              Country Store - Breakfast
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         1.50   2,547,000
                                             Cracker Barrel Old
                  Casual Dining              Country Store - Dinner
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         2.20   3,559,000
                                             Cracker Barrel Old
                  Casual Dining              Country Store - Lunch
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         1.70   2,766,000

                  Casual Dining              Dave & Buster's - Any
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.60    949,000

                  Casual Dining              Dave & Buster's - Dinner
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.40    660,000

                  Casual Dining              Dave & Buster's - Lunch
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.20    310,000

                  Casual Dining              Denny's - Any (FSR - last
Food / Beverage   Restaurants (Last 30 days) 30 days)                     4.30   7,127,000

                  Casual Dining              Denny's - Breakfast (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                2.30   3,760,000

                  Casual Dining              Denny's - Dinner (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                1.60   2,648,000

                  Casual Dining              Denny's - Lunch (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                  1    1,655,000
                                             Fleming's Prime
                  Casual Dining              Steakhouse - Dinner (FSR
Food / Beverage   Restaurants (Last 30 days) - last 30 days)              0.10    246,000
                                             Fleming's Prime
                  Casual Dining              Steakhouse - Lunch (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                0.10    170,000
                  Casual Dining              Fleming's Steakhouse -
Food / Beverage   Restaurants (Last 30 days) Any (FSR - last 30 days)     0.20    400,000

                  Casual Dining              Golden Corral - Any (FSR
Food / Beverage   Restaurants (Last 30 days) - last 30 days)                3    4,918,000

                  Casual Dining              Golden Corral - Dinner
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         1.90   3,061,000

                  Casual Dining              Golden Corral - Lunch
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         1.10   1,762,000

                  Casual Dining              Hard Rock Cafe - Any
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.50    786,000

                  Casual Dining              Hooters - Any (FSR - last
Food / Beverage   Restaurants (Last 30 days) 30 days)                     1.10   1,816,000

                  Casual Dining              Hooters - Dinner (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                0.60    974,000

                  Casual Dining              Hooters - Lunch (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                0.60    925,000

                  Casual Dining              Houlihan's - Any (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                0.50    756,000

                  Casual Dining              Houlihan's - Dinner (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                0.30    559,000

                  Casual Dining              Houlihan's - Lunch (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                0.10    203,000
                                             International House of
                  Casual Dining              Pancakes (IHOP) - Any
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         3.80   6,317,000
                                             International House of
                                             Pancakes (IHOP) -
                  Casual Dining              Breakfast (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        2.40   4,031,000

                                             International House of
                  Casual Dining              Pancakes (IHOP) - Dinner
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.90   1,562,000

                                             International House of
                  Casual Dining              Pancakes (IHOP) - Lunch
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.80   1,278,000

                  Casual Dining              Joe's Crab Shack - Any
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.80   1,394,000

                  Casual Dining              Joe's Crab Shack - Dinner
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.60   1,044,000
                  Casual Dining              Joe's Crab Shack - Lunch
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)        0.20    382,000
                                             L&N Seafood Grill -
                  Casual Dining              Breakfast (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                       0.10    121,000
                                             L&N Seafood Grill -
                  Casual Dining              Dinner (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                       0.10    174,000
                                             L&N Seafood Grill -
                  Casual Dining              Lunch (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                       0.10    147,000

                  Casual Dining              L&N Seafood Grill - Any
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)        0.20    321,000

                  Casual Dining              Logan's Roadhouse - Any
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)        1.50   2,444,000
                                             Logan's Roadhouse -
                  Casual Dining              Dinner (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                       1.10   1,841,000
                                             Logan's Roadhouse -
                  Casual Dining              Lunch (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                       0.40    723,000

                  Casual Dining              Longhorn Steakhouse -
Food / Beverage   Restaurants (Last 30 days) Any (FSR - last 30 days)    1.60   2,674,000
                                             Longhorn Steakhouse -
                  Casual Dining              Dinner (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                       1.30   2,112,000
                                             Longhorn Steakhouse -
                  Casual Dining              Lunch (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                       0.40    639,000

                  Casual Dining              Macaroni Grill - Any
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)        1.10   1,805,000

                  Casual Dining              Macaroni Grill - Dinner
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)        0.70   1,231,000

                  Casual Dining              Macaroni Grill - Lunch
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)        0.40    593,000

                  Casual Dining              Maggiano's Little Italy -
Food / Beverage   Restaurants (Last 30 days) Any (FSR - last 30 days)    0.50    896,000
                                             Maggiano's Little Italy -
                  Casual Dining              Dinner (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                       0.40    628,000
                                             Maggiano's Little Italy -
                  Casual Dining              Lunch (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                       0.20    298,000
                                             Marie Callender's
                  Casual Dining              Restaurant & Bakery -
Food / Beverage   Restaurants (Last 30 days) Any (FSR - last 30 days)    0.50    864,000
                                             Marie Callender's
                                             Restaurant & Bakery -
                  Casual Dining              Breakfast (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                         0.10     123,000
                                             Marie Callender's
                                             Restaurant & Bakery -
                  Casual Dining              Dinner (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                         0.30     415,000
                                             Marie Callender's
                                             Restaurant & Bakery -
                  Casual Dining              Lunch (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                         0.20     404,000

                  Casual Dining              O'Charley's - Any (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                 1.20    2,062,000

                  Casual Dining              O'Charley's - Dinner (FSR
Food / Beverage   Restaurants (Last 30 days) - last 30 days)               0.80    1,263,000

                  Casual Dining              O'Charley's - Lunch (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                 0.60     935,000

                  Casual Dining              Olive Garden - Any (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                 7.50   12,404,000

                  Casual Dining              Olive Garden - Dinner
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)          4.70    7,792,000

                  Casual Dining              Olive Garden - Lunch
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)          3.20    5,264,000

                  Casual Dining              On The Border - Any
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)          0.70    1,155,000

                  Casual Dining              On The Border - Dinner
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)          0.50     756,000

                  Casual Dining              On The Border - Lunch
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)          0.30     449,000

                  Casual Dining              Other FSR - Any (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                29.30   48,443,000

                  Casual Dining              Other FSR - Breakfast
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)          6.30   10,408,000

                  Casual Dining              Other FSR - Dinner (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                23.40   38,678,000

                  Casual Dining              Other FSR - Lunch (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                13.70   22,565,000

                  Casual Dining              Outback Steakhouse -
Food / Beverage   Restaurants (Last 30 days) Any (FSR - last 30 days)      3.80    6,296,000
                                             Outback Steakhouse -
                  Casual Dining              Dinner (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        3.40   5,589,000
                                             Outback Steakhouse -
                  Casual Dining              Lunch (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        0.50    747,000
                                             P. F. Chang's China Bistro
                  Casual Dining              - Dinner (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        1.10   1,897,000
                                             P. F. Chang's China Bistro
                  Casual Dining              - Lunch (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        0.60    967,000

                  Casual Dining              PF Chang's China Bistro -
Food / Beverage   Restaurants (Last 30 days) Any (FSR - last 30 days)     1.70   2,737,000

                  Casual Dining              Pei Wei Diner - Any (FSR
Food / Beverage   Restaurants (Last 30 days) - last 30 days)              0.90   1,481,000

                  Casual Dining              Pei Wei Diner - Dinner
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.50    758,000

                  Casual Dining              Pei Wei Diner - Lunch
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.50    767,000
                                             Perkins Restaurant and
                  Casual Dining              Bakery - Any (FSR - last
Food / Beverage   Restaurants (Last 30 days) 30 days)                     1.50   2,443,000
                                             Perkins Restaurant and
                  Casual Dining              Bakery - Breakfast (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                0.60   1,063,000
                                             Perkins Restaurant and
                  Casual Dining              Bakery - Dinner (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                0.50    873,000
                                             Perkins Restaurant and
                  Casual Dining              Bakery - Lunch (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                0.50    762,000

                  Casual Dining              Ponderosa Steakhouse -
Food / Beverage   Restaurants (Last 30 days) Any (FSR - last 30 days)     0.70   1,119,000
                                             Ponderosa Steakhouse -
                  Casual Dining              Dinner (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        0.50    800,000
                                             Ponderosa Steakhouse -
                  Casual Dining              Lunch (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        0.20    358,000

                  Casual Dining              Red Lobster - Any (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                4.90   8,150,000

                  Casual Dining              Red Lobster - Dinner
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         3.50   5,853,000

                  Casual Dining              Red Lobster - Lunch (FSR
Food / Beverage   Restaurants (Last 30 days) - last 30 days)              1.50   2,548,000
                  Casual Dining              Red Robin - Any (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                2.50   4,097,000

                  Casual Dining              Red Robin - Dinner (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                1.40   2,269,000

                  Casual Dining              Red Robin - Lunch (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                1.20   1,945,000

                  Casual Dining              Ruby Tuesday - Any (FSR
Food / Beverage   Restaurants (Last 30 days) - last 30 days)              3.20   5,352,000

                  Casual Dining              Ruby Tuesday - Dinner
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         2.20   3,663,000

                  Casual Dining              Ruby Tuesday - Lunch
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         1.10   1,827,000
                                             Ryan's Family Steak
                  Casual Dining              House - Any (FSR - last
Food / Beverage   Restaurants (Last 30 days) 30 days)                     0.90   1,467,000
                                             Ryan's Family Steak
                  Casual Dining              House - Dinner (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                0.50    780,000

                  Casual Dining              Seasons 52 - Any (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                0.20    288,000

                  Casual Dining              Seasons 52 - Breakfast
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.10    118,000

                  Casual Dining              Seasons 52 - Dinner (FSR
Food / Beverage   Restaurants (Last 30 days) - last 30 days)              0.10    181,000

                  Casual Dining              Seasons 52 - Lunch (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                0.10    130,000

                  Casual Dining              Shoney's - Any (last 30
Food / Beverage   Restaurants (Last 30 days) days)                        0.60   1,063,000

                  Casual Dining              Sizzler - Any (FSR - last
Food / Beverage   Restaurants (Last 30 days) 30 days)                     0.70   1,111,000

                  Casual Dining              Sizzler - Breakfast (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                NA       72,000

                  Casual Dining              Sizzler - Dinner (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                0.50    868,000

                  Casual Dining              Sizzler - Lunch (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                0.20    326,000

                  Casual Dining              Smokey Bones - Any
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.60    977,000
                  Casual Dining              Smokey Bones - Dinner
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.40     729,000

                  Casual Dining              Smokey Bones - Lunch
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.20     290,000

                  Casual Dining              T.G.I. Friday's - Any
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         3.20    5,361,000

                  Casual Dining              T.G.I. Friday's - Dinner
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         2.30    3,849,000

                  Casual Dining              T.G.I. Friday's - Lunch
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         1.20    1,907,000

                  Casual Dining              Texas Roadhouse - Any
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         2.80    4,671,000
                                             Texas Roadhouse -
                  Casual Dining              Dinner (FSR - last 30
Food / Beverage   Restaurants (Last 30 days) days)                        2.40    4,022,000

                  Casual Dining              Texas Roadhouse - Lunch
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.50     753,000

                  Casual Dining              Tony Roma's - Any (FSR -
Food / Beverage   Restaurants (Last 30 days) last 30 days)                0.30     572,000

                  Casual Dining              Tony Roma's - Dinner
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.30     424,000

                  Casual Dining              Tony Roma's - Lunch
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.10     167,000
                                             Uno Chicago Grill
                  Casual Dining              (Pizzeria Uno) - Any
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.80    1,260,000
                                             Uno Chicago Grill
                  Casual Dining              (Pizzeria Uno) - Dinner
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.50     884,000
                                             Uno Chicago Grill
                  Casual Dining              (Pizzeria Uno) - Lunch
Food / Beverage   Restaurants (Last 30 days) (FSR - last 30 days)         0.30     432,000
                                             Espresso, work (last 7
Food / Beverage   Coffee/Tea Consumption days)                            0.50     798,000
                                             Hot Tea, work (last 7
Food / Beverage   Coffee/Tea Consumption days)                            3.70    6,183,000
                                             Iced Coffee Drink, work
Food / Beverage   Coffee/Tea Consumption (last 7 days)                    0.80    1,349,000
                                             Instant Coffee, anywhere
Food / Beverage   Coffee/Tea Consumption (last 7 days)                    9.90   16,387,000
                                             Instant Coffee, coffee
Food / Beverage   Coffee/Tea Consumption shop (last 7 days)               0.50     767,000
                                             Instant Coffee, restaurant
Food / Beverage   Coffee/Tea Consumption (last 7 days)                    0.40     667,000
                                             Instant Coffee, work (last
Food / Beverage   Coffee/Tea Consumption 7 days)                            1     1,710,000
                                         Latte/Cappuccino, work
Food / Beverage   Coffee/Tea Consumption (last 7 days)                  0.80    1,270,000
                                         Pod coffee work (last 7
Food / Beverage   Coffee/Tea Consumption days)                          1.10    1,809,000
                                         Pod coffee, anywhere (last
Food / Beverage   Coffee/Tea Consumption 7 days)                        4.90    8,097,000
                                         Regular Coffee, work (last
Food / Beverage   Coffee/Tea Consumption 7 days)                       10.30   17,002,000
                                         Regular Coffee, anywhere
Food / Beverage   Coffee/Tea Consumption (last 7 days)                 55.80   92,136,000
                                         Regular Coffee, coffee
Food / Beverage   Coffee/Tea Consumption shop (last 7 days)            12.30   20,274,000
                                         Regular Coffee, home
Food / Beverage   Coffee/Tea Consumption (last 7 days)                 46.30   76,503,000
                                         Regular Coffee, restaurant
Food / Beverage   Coffee/Tea Consumption (last 7 days)                 11.80   19,402,000
                                         Espresso, anywhere (last 7
Food / Beverage   Coffee/Tea Consumption days)                          6.50   10,804,000
                                         Espresso, coffee shop (last
Food / Beverage   Coffee/Tea Consumption 7 days)                        3.60    6,000,000
                                         Espresso, home (last 7
Food / Beverage   Coffee/Tea Consumption days)                          2.30    3,795,000
                                         Espresso, restaurant (last
Food / Beverage   Coffee/Tea Consumption 7 days)                        1.10    1,875,000
                                         Hot Tea, anywhere (last 7
Food / Beverage   Coffee/Tea Consumption days)                         27.90   46,038,000
                                         Hot Tea, coffee shop (last
Food / Beverage   Coffee/Tea Consumption 7 days)                        3.30    5,418,000
                                         Hot Tea, home (last 7
Food / Beverage   Coffee/Tea Consumption days)                         23.50   38,737,000
                                         Hot Tea, restaurant (last 7
Food / Beverage   Coffee/Tea Consumption days)                          3.60    5,910,000
                                         Iced Coffee Drink,
Food / Beverage   Coffee/Tea Consumption anywhere (last 7 days)        11.70   19,353,000
                                         Iced Coffee Drink, coffee
Food / Beverage   Coffee/Tea Consumption shop (last 7 days)             6.10   10,051,000
                                         Iced Coffee Drink, home
Food / Beverage   Coffee/Tea Consumption (last 7 days)                  3.30    5,463,000
                                         Iced Coffee Drink,
Food / Beverage   Coffee/Tea Consumption restaurant (last 7 days)       3.10    5,097,000
                                         Instant Coffee, home (last
Food / Beverage   Coffee/Tea Consumption 7 days)                        8.50   14,042,000
                                         Latte/Cappuccino,
Food / Beverage   Coffee/Tea Consumption anywhere (last 7 days)        13.20   21,764,000
                                         Latte/Cappuccino, coffee
Food / Beverage   Coffee/Tea Consumption shop (last 7 days)             8.40   13,828,000
                                         Latte/Cappuccino, home
Food / Beverage   Coffee/Tea Consumption (last 7 days)                    3     4,931,000
                                         Latte/Cappuccino,
Food / Beverage   Coffee/Tea Consumption restaurant (last 7 days)       2.60    4,357,000
                                         Pod Coffee, home (last 7
Food / Beverage   Coffee/Tea Consumption days)                          3.30    5,480,000

                  Frequently Provides      Restaurants or Bars
Food / Beverage   Advice                   (provide frequent advice)     13    21,545,000
                  Leisure Activities (Last   BBQ/Picnic - Attended
Food / Beverage   30 days)                   (last 30 days)               30.70   50,752,000
                  Leisure Activities (Last
Food / Beverage   30 days)                   Bars/Clubs (last 30 days)    21.60   35,690,000
                  Leisure Activities (Last   Diet - Started or
Food / Beverage   30 days)                   Continued (last 30 days)     22.80   37,686,000
                  Leisure Activities (Last   Entertaining Formally at
Food / Beverage   30 days)                   Home (last 30 days)           7.30   12,004,000
                  Leisure Activities (Last   Entertaining Informally at
Food / Beverage   30 days)                   Home (last 30 days)          44.60   73,601,000

                  Magazine Readership (bi-   Any Food/Cooking/Wine
Food / Beverage   weeklies/monthlies)        (magazine - last 30 days)    13.60   22,522,000
                  Magazine Readership (bi-   Bon Appetit (magazine -
Food / Beverage   weeklies/monthlies)        last 30 days)                 3.30    5,420,000
                  Magazine Readership (bi-   Cook's Illustrated
Food / Beverage   weeklies/monthlies)        (magazine - last 30 days)     1.60    2,685,000
                  Magazine Readership (bi-   Cooking Light (magazine -
Food / Beverage   weeklies/monthlies)        last 30 days)                 4.10    6,748,000
                  Magazine Readership (bi-   Cuisine at home
Food / Beverage   weeklies/monthlies)        (magazine - last 30 days)     0.40     725,000
                  Magazine Readership (bi-   Everyday Food (magazine
Food / Beverage   weeklies/monthlies)        - last 30 days)               2.20    3,660,000
                  Magazine Readership (bi-   Fine Cooking (magazine -
Food / Beverage   weeklies/monthlies)        last 30 days)                   1     1,591,000
                  Magazine Readership (bi-   Food & Wine (magazine -
Food / Beverage   weeklies/monthlies)        last 30 days)                 2.90    4,840,000
                  Magazine Readership (bi-   Gourmet (magazine - last
Food / Beverage   weeklies/monthlies)        30 days)                      1.30    2,109,000
                  Magazine Readership (bi-   Kraft Food & Family
Food / Beverage   weeklies/monthlies)        (magazine - last 30 days)     3.30    5,416,000
                  Magazine Readership (bi-   Saveur (magazine - last 30
Food / Beverage   weeklies/monthlies)        days)                         0.40     741,000
                  Magazine Readership (bi-   Taste of Home (magazine -
Food / Beverage   weeklies/monthlies)        last 30 days)                 3.80    6,289,000
                  Magazine Readership (bi-   Wine Spectator (magazine
Food / Beverage   weeklies/monthlies)        - last 30 days)               0.80    1,263,000

                  Newspaper Sections Read    Food/Cooking (newspaper
Food / Beverage   (Last 7 Days)              section - last 7 days)         14    23,163,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)              7Up - Any (last 7 days)      10.50   17,386,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)              7Up - Diet (last 7 days)      3.10    5,160,000
                  Non-Alcoholic Beverages    7Up - Regular (last 7
Food / Beverage   (last 7 days)              days)                         8.20   13,470,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)              A&W - Any (last 7 days)        11    18,104,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)              A&W - Diet (last 7 days)      2.70    4,387,000
                  Non-Alcoholic Beverages    A&W - Regular(last 7
Food / Beverage   (last 7 days)              days)                         8.80   14,587,000
                  Non-Alcoholic Beverages    Any Bottled Water (last 7
Food / Beverage   (last 7 days)              days)                          42    69,295,000
                  Non-Alcoholic Beverages    Any Energy/Sports Drinks
Food / Beverage   (last 7 days)              (last 7 days)                22.20   36,627,000
                  Non-Alcoholic Beverages   Any Fruit Drink (last 7
Food / Beverage   (last 7 days)             days)                         30.60    50,550,000
                  Non-Alcoholic Beverages   Any Fruit Juice (last 7
Food / Beverage   (last 7 days)             days)                         40.10    66,206,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Any Iced Tea (last 7 days)    32.10    53,008,000
                  Non-Alcoholic Beverages   Any Smoothie/Yogurt
Food / Beverage   (last 7 days)             Drinks (last 7 days)           3.20     5,279,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Any Soda (last 7 days)        82.90   136,892,000
                  Non-Alcoholic Beverages   Any Soda - Cola - Diet
Food / Beverage   (last 7 days)             (last 7 days)                 28.70    47,329,000
                  Non-Alcoholic Beverages   Any Soda - Cola - Regular
Food / Beverage   (last 7 days)             (last 7 days)                 42.70    70,451,000
                  Non-Alcoholic Beverages   Any Soda - Diet (last 7
Food / Beverage   (last 7 days)             days)                         37.70    62,180,000
                  Non-Alcoholic Beverages   Any Soda - Diet/Not
Food / Beverage   (last 7 days)             Regular (last 7 days)         15.80    26,114,000
                  Non-Alcoholic Beverages   Any Soda - Lemon/Lime -
Food / Beverage   (last 7 days)             Diet (last 7 days)             5.80     9,561,000
                  Non-Alcoholic Beverages   Any Soda - Lemon/Lime -
Food / Beverage   (last 7 days)             Regular (last 7 days)         21.40    35,352,000
                  Non-Alcoholic Beverages   Any Soda - Regular (last 7
Food / Beverage   (last 7 days)             days)                         67.10   110,778,000
                  Non-Alcoholic Beverages   Any Soda - Regular/Not
Food / Beverage   (last 7 days)             Diet (last 7 days)            45.30    74,712,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Aquafina (last 7 days)        16.10    26,506,000
                  Non-Alcoholic Beverages   Arizona - Fruit Drinks
Food / Beverage   (last 7 days)             (last 7 days)                  1.40     2,338,000
                  Non-Alcoholic Beverages   Arizona - Iced Tea (last 7
Food / Beverage   (last 7 days)             days)                            8     13,224,000
                  Non-Alcoholic Beverages   Barq's - Regular (last 7
Food / Beverage   (last 7 days)             days)                          5.20     8,613,000
                  Non-Alcoholic Beverages   Brisk Iced Tea (last 7
Food / Beverage   (last 7 days)             days)                          3.80     6,279,000
                  Non-Alcoholic Beverages   Campbell's Tomato Juice
Food / Beverage   (last 7 days)             (last 7 days)                  1.70     2,821,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Canada Dry (last 7 days)       5.40     8,851,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Capri Sun (last 7 days)        4.90     8,170,000
                  Non-Alcoholic Beverages   Coca-Cola - Any (last 7
Food / Beverage   (last 7 days)             days)                         49.40    81,581,000
                  Non-Alcoholic Beverages   Coca-Cola - Any Diet
Food / Beverage   (last 7 days)             Cola (last 7 days)            20.30    33,474,000
                  Non-Alcoholic Beverages   Coca-Cola - Diet (last 7
Food / Beverage   (last 7 days)             days)                         16.60    27,423,000

                  Non-Alcoholic Beverages   Coca-Cola - Diet +
Food / Beverage   (last 7 days)             Caffeine Free (last 7 days)    4.90     8,158,000
                  Non-Alcoholic Beverages   Coca-Cola - Diet +
Food / Beverage   (last 7 days)             Flavored (last 7 days)         2.20     3,697,000
                  Non-Alcoholic Beverages   Coca-Cola - Flavored (last
Food / Beverage   (last 7 days)             7 days)                        6.80    11,307,000
                  Non-Alcoholic Beverages   Coca-Cola C2 (last 7
Food / Beverage   (last 7 days)             days)                          0.20     381,000
                  Non-Alcoholic Beverages   Coca-Cola Classic (last 7
Food / Beverage   (last 7 days)             days)                         25.50   42,065,000

                  Non-Alcoholic Beverages   Coca-Cola Classic -
Food / Beverage   (last 7 days)             Caffeine Free (last 7 days)    2.40    3,983,000
                  Non-Alcoholic Beverages   Coca-Cola Zero (last 7
Food / Beverage   (last 7 days)             days)                            8    13,152,000
                  Non-Alcoholic Beverages   Country Time (last 7
Food / Beverage   (last 7 days)             days)                          2.50    4,205,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Crush Soda (last 7 days)       3.30    5,369,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Crystal Light (last 7 days)    8.70   14,345,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Dasani (last 7 days)           8.90   14,649,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Dole Juices (last 7 days)      2.70    4,538,000
                  Non-Alcoholic Beverages   Dr Pepper - Any (last 7
Food / Beverage   (last 7 days)             days)                         21.60   35,677,000
                  Non-Alcoholic Beverages   Dr Pepper - Diet (last 7
Food / Beverage   (last 7 days)             days)                            8    13,224,000
                  Non-Alcoholic Beverages   Dr Pepper - Regular (last
Food / Beverage   (last 7 days)             7 days)                       15.10   24,873,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Evian (last 7 days)            1.20    2,032,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Fanta (last 7 days)            2.90    4,766,000
                  Non-Alcoholic Beverages   Florida's Natural (last 7
Food / Beverage   (last 7 days)             days)                          4.50    7,447,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Fresca Soda (last 7 days)      2.10    3,391,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Fruitopia (last 7 days)        0.40     660,000
                  Non-Alcoholic Beverages   Fuze Beverages (last 7
Food / Beverage   (last 7 days)             days)                          1.50    2,460,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Gatorade (last 7 days)        11.50   18,956,000
                  Non-Alcoholic Beverages   Hawaiian Punch (last 7
Food / Beverage   (last 7 days)             days)                            4     6,589,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Hi-C (last 7 days)             2.10    3,495,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Honest Ade (last 7 days)       0.20     249,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Honest Tea (last 7 days)       0.70    1,105,000
                  Non-Alcoholic Beverages   Izze Sparkling Fruit
Food / Beverage   (last 7 days)             Juices (last 7 days)           0.70    1,233,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Juicy Juice (last 7 days)      3.20    5,240,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Kool-Aid (last 7 days)         8.10   13,447,000
                  Non-Alcoholic Beverages   Lipton Iced Tea (last 7
Food / Beverage   (last 7 days)             days)                         10.60   17,549,000
                                            Minute Maid - Any
                  Non-Alcoholic Beverages   Juice/Fruit Drink (last 7
Food / Beverage   (last 7 days)             days)                            9    14,804,000
                  Non-Alcoholic Beverages   Minute Maid - Fruit
Food / Beverage   (last 7 days)             Drinks (last 7 days)           3.70    6,087,000
                  Non-Alcoholic Beverages   Minute Maid - Juices (last
Food / Beverage   (last 7 days)             7 days)                        6.40   10,579,000
                  Non-Alcoholic Beverages   Minute Maid - Soda (last
Food / Beverage   (last 7 days)             7 days)                        1.40    2,285,000
                  Non-Alcoholic Beverages   Mott's Apple Juice (last 7
Food / Beverage   (last 7 days)             days)                          3.40    5,640,000
                  Non-Alcoholic Beverages   Mountain Dew - Any (last
Food / Beverage   (last 7 days)             7 days)                       18.50   30,508,000
                  Non-Alcoholic Beverages   Mountain Dew - Diet (last
Food / Beverage   (last 7 days)             7 days)                        5.30    8,710,000
                  Non-Alcoholic Beverages   Mountain Dew - Flavored
Food / Beverage   (last 7 days)             (last 7 days)                  2.80    4,584,000
                  Non-Alcoholic Beverages   Mountain Dew - Regular
Food / Beverage   (last 7 days)             (last 7 days)                 13.40   22,094,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Mug (last 7 days)                3     4,981,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Naked Juice (last 7 days)      1.30    2,101,000
                  Non-Alcoholic Beverages   Nantucket Nectars (last 7
Food / Beverage   (last 7 days)             days)                          0.60     960,000
                  Non-Alcoholic Beverages   Nestea Iced Tea (last 7
Food / Beverage   (last 7 days)             days)                          3.50    5,750,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Ocean Spray (last 7 days)      6.60   10,854,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Odwalla (last 7 days)          0.90    1,542,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             POM Juices (last 7 days)       0.80    1,251,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             POM Teas (last 7 days)         0.10     245,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             POWERade (last 7 days)         3.40    5,684,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Pepsi - Any (last 7 days)     35.70   58,990,000
                  Non-Alcoholic Beverages   Pepsi - Any Diet Cola
Food / Beverage   (last 7 days)             (last 7 days)                 14.40   23,700,000
                  Non-Alcoholic Beverages   Pepsi - Caffeine Free (last
Food / Beverage   (last 7 days)             7 days)                          2     3,281,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Pepsi - Diet (last 7 days)    11.80   19,539,000
                  Non-Alcoholic Beverages   Pepsi - Diet + Caffeine
Food / Beverage   (last 7 days)             Free (last 7 days)             3.10    5,050,000
                  Non-Alcoholic Beverages   Pepsi - Diet + Flavored
Food / Beverage   (last 7 days)             (last 7 days)                  1.70    2,844,000
                  Non-Alcoholic Beverages   Pepsi - Flavored (last 7
Food / Beverage   (last 7 days)             days)                          2.70    4,533,000
                  Non-Alcoholic Beverages   Pepsi - Regular (last 7
Food / Beverage   (last 7 days)             days)                         20.70   34,131,000
                  Non-Alcoholic Beverages   Pepsi Max Soda (last 7
Food / Beverage   (last 7 days)             days)                          2.10    3,448,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Pepsi One (last 7 days)        1.80    2,985,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Perrier (last 7 days)          0.90    1,469,000
                  Non-Alcoholic Beverages   Poland Spring (last 7
Food / Beverage   (last 7 days)             days)                            4     6,570,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Propel (last 7 days)             2     3,304,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             RC Cola (last 7 days)          1.60    2,599,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Red Bull (last 7 days)         3.20    5,336,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Schweppes (last 7 days)        2.30    3,830,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Shasta (last 7 days)             1     1,725,000
                  Non-Alcoholic Beverages   Sierra Mist - Regular (last
Food / Beverage   (last 7 days)             7 days)                        6.60   10,845,000
                  Non-Alcoholic Beverages   Sierra Mist Free (last 7
Food / Beverage   (last 7 days)             days)                            2     3,267,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             SmartWater (last 7 days)       3.30    5,489,000
                  Non-Alcoholic Beverages   Snapple - Fruit Drinks
Food / Beverage   (last 7 days)             (last 7 days)                  2.10    3,520,000
                  Non-Alcoholic Beverages   Snapple - Iced Tea (last 7
Food / Beverage   (last 7 days)             days)                          4.40    7,310,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             SoBe (last 7 days)             1.50    2,506,000
                  Non-Alcoholic Beverages   SoBe LifeWater (last 7
Food / Beverage   (last 7 days)             days)                          2.80    4,704,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Sprite - Any (last 7 days)    14.50   23,946,000
                  Non-Alcoholic Beverages   Sprite - Regular (last 7
Food / Beverage   (last 7 days)             days)                         12.90   21,312,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Sprite ReMix (last 7 days)     0.20     341,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)             Sprite Zero (last 7 days)      1.90    3,086,000
                  Non-Alcoholic Beverages   Store-Brand Soda - Any
Food / Beverage   (last 7 days)             (last 7 days)                  6.60   10,874,000
                  Non-Alcoholic Beverages   Store-Brand Soda - Diet
Food / Beverage   (last 7 days)             (last 7 days)                  2.80    4,566,000
                  Non-Alcoholic Beverages   Store-Brand Soda -
Food / Beverage   (last 7 days)             Regular (last 7 days)          4.30    7,079,000
                  Non-Alcoholic Beverages   Sunkist - Regular (last 7
Food / Beverage   (last 7 days)             days)                          4.40    7,245,000
                  Non-Alcoholic Beverages   Sunny Delight (last 7
Food / Beverage   (last 7 days)             days)                          2.90    4,776,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)           Tazo Teas (last 7 days)          1.70    2,781,000
                                          Tropicana - Any
                  Non-Alcoholic Beverages Juice/Fruit Drink (last 7
Food / Beverage   (last 7 days)           days)                            9.80   16,176,000
                  Non-Alcoholic Beverages Tropicana - Fruit Drinks
Food / Beverage   (last 7 days)           (last 7 days)                    1.50    2,512,000
                  Non-Alcoholic Beverages    Tropicana - Juices (last 7
Food / Beverage   (last 7 days)              days)                          8.80   14,483,000
                  Non-Alcoholic Beverages    Tropicana Twisted Soda
Food / Beverage   (last 7 days)              (any flavor) (last 7 days)     0.60     936,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)              V8 (last 7 days)               8.20   13,471,000
                  Non-Alcoholic Beverages    Vitamin Water (last 7
Food / Beverage   (last 7 days)              days)                          4.90    8,090,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)              Welch's Juice (last 7 days)    4.80    7,895,000
                  Non-Alcoholic Beverages
Food / Beverage   (last 7 days)              yoo-hoo (last 7 days)          1.80    2,928,000
                  Number of Meals
                  Prepared By Self (last 7   < 3 Breakfasts (prepared
Food / Beverage   days)                      by self - last 7 days)          35    57,759,000
                  Number of Meals
                  Prepared By Self (last 7   < 3 Lunches (prepared by
Food / Beverage   days)                      self - last 7 days)           31.10   51,321,000
                  Number of Meals
                  Prepared By Self (last 7   < 3 Dinners (prepared by
Food / Beverage   days)                      self - last 7 days)           28.20   46,626,000
                  Number of Meals
                  Prepared By Self (last 7   3-4 Breakfasts (prepared
Food / Beverage   days)                      by self - last 7 days)        14.60   24,036,000
                  Number of Meals
                  Prepared By Self (last 7   3-4 Lunches (prepared by
Food / Beverage   days)                      self - last 7 days)           21.20   34,988,000
                  Number of Meals
                  Prepared By Self (last 7   3-4 Dinners (prepared by
Food / Beverage   days)                      self - last 7 days)           20.30   33,500,000
                  Number of Meals
                  Prepared By Self (last 7   5+ Breakfasts (prepared
Food / Beverage   days)                      by self - last 7 days)        46.40   76,640,000
                  Number of Meals
                  Prepared By Self (last 7   5+ Lunches (prepared by
Food / Beverage   days)                      self - last 7 days)             43    71,015,000
                  Number of Meals
                  Prepared By Self (last 7   5+ Dinners (prepared by
Food / Beverage   days)                      self - last 7 days)           48.60   80,227,000
                                             Search - Recipes/Meal
                  Online Activity (Last 30   Planning Suggestions (last
Food / Beverage   days)                      30 days - recalled)           20.40   33,684,000
                  Online Spending Levels     Gourmet food - Medium
                  by Category (Last 6        Spending (p/online - last 6
Food / Beverage   months)                    mo.)                           0.90    1,506,000
                  Online Spending Levels     Gourmet food - Heavy
                  by Category (Last 6        Spending (p/online - last 6
Food / Beverage   months)                    mo.)                           1.10    1,893,000
                  Personal Interests -
Food / Beverage   Home/Lifestyle             Gourmet Cooking               24.70   40,751,000
                  Personal Interests -
Food / Beverage   Home/Lifestyle             Wine Collecting/Tasting       10.70   17,657,000

                  Purchased Online/Offline Beer/Wine/Liquor
Food / Beverage   (Last 6 months)          (p/anywhere - last 6 mo.)       37.20   61,475,000
                  Purchased Online/Offline Beer/Wine/Liquor (p/in-
Food / Beverage   (Last 6 months)          person - last 6 mo.)           33.90   56,013,000
                                           Beer/Wine/Liquor
                  Purchased Online/Offline (p/offline not online - last
Food / Beverage   (Last 6 months)          6 mo.)                         32.10   53,057,000

                  Purchased Online/Offline Beer/Wine/Liquor
Food / Beverage   (Last 6 months)          (p/online - last 6 mo.)         5.10    8,417,000
                                           Beer/Wine/Liquor
                  Purchased Online/Offline (p/phone or mail - last 6
Food / Beverage   (Last 6 months)          mo.)                            0.80    1,373,000

                  Purchased Online/Offline Fitness & Diet Products
Food / Beverage   (Last 6 months)          (p/anywhere - last 6 mo.)      10.20   16,819,000

                  Purchased Online/Offline Fitness & Diet Products
Food / Beverage   (Last 6 months)          (p/in-person - last 6 mo.)      6.60   10,877,000
                                           Fitness & Diet Products
                  Purchased Online/Offline (p/offline not online - last
Food / Beverage   (Last 6 months)          6 mo.)                          6.80   11,268,000

                  Purchased Online/Offline Fitness & Diet Products
Food / Beverage   (Last 6 months)          (p/online - last 6 mo.)         3.40    5,552,000
                                           Fitness & Diet Products
                  Purchased Online/Offline (p/online not offline - last
Food / Beverage   (Last 6 months)          6 mo.)                          2.80    4,558,000
                                           Fitness & Diet Products
                  Purchased Online/Offline (p/phone or mail - last 6
Food / Beverage   (Last 6 months)          mo.)                            1.10    1,822,000
                                           Gourmet Food/Gift
                  Purchased Online/Offline Baskets (p/anywhere - last
Food / Beverage   (Last 6 months)          6 mo.)                          5.80    9,607,000
                                           Gourmet Food/Gift
                  Purchased Online/Offline Baskets (p/in-person - last
Food / Beverage   (Last 6 months)          6 mo.)                          2.60    4,212,000
                                           Gourmet Food/Gift
                  Purchased Online/Offline Baskets (p/offline not
Food / Beverage   (Last 6 months)          online - last 6 mo.)              3     4,956,000
                                           Gourmet Food/Gift
                  Purchased Online/Offline Baskets (p/online - last 6
Food / Beverage   (Last 6 months)          mo.)                            2.80    4,651,000
                                           Gourmet Food/Gift
                  Purchased Online/Offline Baskets (p/online not
Food / Beverage   (Last 6 months)          offline - last 6 mo.)           2.40    3,991,000

                  Purchased Online/Offline Groceries (p/online - last
Food / Beverage   (Last 6 months)          6 mo.)                          8.20   13,619,000
                                           Gourmet Food/Gift
                  Purchased Phone/Mail     Baskets (p/phone or mail -
Food / Beverage   (Last 6 Months)          last 6 mo.)                     1.10    1,735,000
                  Purchased/Transacted     Beer/Wine/Liquor
Food / Beverage   Online (Last 30 days)    (p/online - last 30 days)         4     6,596,000
                                           Gourmet Food/Gift
                  Purchased/Transacted     Baskets (p/online - last 30
Food / Beverage   Online (Last 30 days)    days)                           1.30    2,125,000
                  Purchased/Transacted      Groceries (p/online - last
Food / Beverage   Online (Last 30 days)     30 days)                      7.40    12,241,000
                                            Any Quick Serve
                  Quick Serve Restaurants   Restaurant (QSR - last 7
Food / Beverage   (Last 7 days)             days)                        66.70   110,100,000
                  Quick Serve Restaurants   Arby's - Any (QSR - last 7
Food / Beverage   (Last 7 days)             days)                         5.80     9,650,000
                  Quick Serve Restaurants   Arby's - Dinner (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  2.30     3,860,000
                  Quick Serve Restaurants   Arby's - Lunch (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  3.40     5,611,000
                  Quick Serve Restaurants   Blimpie - Dinner (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  0.10      170,000
                  Quick Serve Restaurants   Blimpie - Lunch (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  0.40      597,000
                  Quick Serve Restaurants   Blimpie Breakfast (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  0.20      250,000
                  Quick Serve Restaurants   Bojangles' - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  0.60      998,000
                  Quick Serve Restaurants   Bojangles' - Dinner (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  0.30      459,000
                  Quick Serve Restaurants   Bojangles' - Lunch (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  0.40      633,000
                  Quick Serve Restaurants   Bojangles' Breakfast
Food / Beverage   (Last 7 days)             (QSR - last 7 days)           0.60     1,015,000
                  Quick Serve Restaurants   Boston Market - Any
Food / Beverage   (Last 7 days)             (QSR - last 7 days)             1      1,576,000
                  Quick Serve Restaurants   Burger King - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                   11     18,136,000
                  Quick Serve Restaurants   Burger King - Breakfast
Food / Beverage   (Last 7 days)             (QSR - last 7 days)           2.40     4,005,000
                  Quick Serve Restaurants   Burger King - Dinner
Food / Beverage   (Last 7 days)             (QSR - last 7 days)           3.80     6,216,000
                  Quick Serve Restaurants   Burger King - Lunch
Food / Beverage   (Last 7 days)             (QSR - last 7 days)           6.30    10,341,000
                  Quick Serve Restaurants   Captain D's - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  0.90     1,458,000
                  Quick Serve Restaurants   Captain D's - Dinner
Food / Beverage   (Last 7 days)             (QSR - last 7 days)           0.40      714,000
                  Quick Serve Restaurants   Captain D's - Lunch (QSR
Food / Beverage   (Last 7 days)             - last 7 days)                0.50      789,000
                  Quick Serve Restaurants   Carl's Jr. - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  1.40     2,384,000
                  Quick Serve Restaurants   Carl's Jr. - Lunch (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  0.80     1,240,000
                                            Checker's Drive In /
                  Quick Serve Restaurants   Rally's - Any (QSR - last
Food / Beverage   (Last 7 days)             7 days)                       0.60     1,069,000
                                            Checker's Drive In /
                  Quick Serve Restaurants   Rally's - Dinner (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  0.30      484,000
                                            Checker's Drive In /
                  Quick Serve Restaurants   Rally's - Lunch (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  0.40      679,000
                  Quick Serve Restaurants   Chick-fil-A - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  4.40     7,266,000
                  Quick Serve Restaurants   Chick-fil-A - Dinner
Food / Beverage   (Last 7 days)             (QSR - last 7 days)            1.50   2,526,000
                  Quick Serve Restaurants   Chick-fil-A - Lunch (QSR
Food / Beverage   (Last 7 days)             - last 7 days)                 2.90   4,840,000
                  Quick Serve Restaurants   Chipotle - Lunch (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                   1.10   1,843,000
                  Quick Serve Restaurants   Church's - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                   0.80   1,368,000

                  Quick Serve Restaurants   Church's Chicken -
Food / Beverage   (Last 7 days)             Dinner (QSR - last 7 days)     0.40    679,000

                  Quick Serve Restaurants   Church's Chicken -
Food / Beverage   (Last 7 days)             Lunch (QSR - last 7 days)      0.50    812,000
                  Quick Serve Restaurants   Cici's Pizza - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                     1    1,630,000
                  Quick Serve Restaurants   Cici's Pizza - Dinner
Food / Beverage   (Last 7 days)             (QSR - last 7 days)            0.50    797,000
                  Quick Serve Restaurants   Cici's Pizza - Lunch (QSR
Food / Beverage   (Last 7 days)             - last 7 days)                 0.50    862,000
                  Quick Serve Restaurants   Cici's Pizza Breakfast
Food / Beverage   (Last 7 days)             (QSR - last 7 days)            0.10    171,000
                  Quick Serve Restaurants   Culver's - Dinner (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                   0.40    716,000
                  Quick Serve Restaurants   Culver's - Lunch (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                   0.60   1,065,000
                  Quick Serve Restaurants   Culver's - Any (QSR - last
Food / Beverage   (Last 7 days)             7 days)                          1    1,638,000
                  Quick Serve Restaurants   Dairy Queen - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                   2.10   3,542,000
                  Quick Serve Restaurants   Dairy Queen - Dinner
Food / Beverage   (Last 7 days)             (QSR - last 7 days)            0.80   1,357,000
                  Quick Serve Restaurants   Dairy Queen - Lunch
Food / Beverage   (Last 7 days)             (QSR - last 7 days)            1.30   2,157,000
                  Quick Serve Restaurants   Del Taco - Dinner (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                   0.60   1,019,000
                  Quick Serve Restaurants   Del Taco - Lunch (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                   0.70   1,225,000
                  Quick Serve Restaurants   Del Taco Breakfast (QSR
Food / Beverage   (Last 7 days)             - last 7 days)                 0.20    329,000
                  Quick Serve Restaurants   Del Taco - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                   1.20   1,991,000
                  Quick Serve Restaurants   Domino's Pizza - Any
Food / Beverage   (Last 7 days)             (QSR - last 7 days)            3.80   6,192,000
                  Quick Serve Restaurants   Domino's Pizza - Dinner
Food / Beverage   (Last 7 days)             (QSR - last 7 days)            3.10   5,046,000
                  Quick Serve Restaurants   Dunkin' Donuts - Any
Food / Beverage   (Last 7 days)             (QSR - last 7 days)            3.50   5,796,000
                                            Dunkin' Donuts -
                  Quick Serve Restaurants   Breakfast (QSR - last 7
Food / Beverage   (Last 7 days)             days)                          3.20   5,238,000

                  Quick Serve Restaurants   Einstein's / Noah's Bagels -
Food / Beverage   (Last 7 days)             Any (QSR - last 7 days)        0.50    759,000
                  Quick Serve Restaurants   Einstein's / Noah's Bagels -
Food / Beverage   (Last 7 days)             Lunch (QSR - last 7 days)      0.20    274,000
                                            Einstein's / Noah's Bagels
                  Quick Serve Restaurants   Breakfast (QSR - last 7
Food / Beverage   (Last 7 days)             days)                          0.30    520,000
                  Quick Serve Restaurants   El Pollo Loco - Any (QSR
Food / Beverage   (Last 7 days)             - last 7 days)                 0.50    878,000
                  Quick Serve Restaurants   El Pollo Loco - Dinner
Food / Beverage   (Last 7 days)             (QSR - last 7 days)            0.30    434,000
                  Quick Serve Restaurants   El Pollo Loco - Lunch
Food / Beverage   (Last 7 days)             (QSR - last 7 days)            0.30    529,000
                  Quick Serve Restaurants   El Pollo Loco Breakfast
Food / Beverage   (Last 7 days)             (QSR - last 7 days)            0.10    131,000
                  Quick Serve Restaurants   Friendly's - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                   0.60   1,030,000
                  Quick Serve Restaurants   Friendly's - Dinner (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                   0.30    513,000
                  Quick Serve Restaurants   Friendly's - Lunch (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                   0.30    540,000
                  Quick Serve Restaurants   Friendly's Breakfast (QSR
Food / Beverage   (Last 7 days)             - last 7 days)                 0.10    152,000
                  Quick Serve Restaurants   Fuddruckers - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                   0.50    853,000
                  Quick Serve Restaurants   Fuddruckers - Dinner
Food / Beverage   (Last 7 days)             (QSR - last 7 days)            0.20    362,000
                  Quick Serve Restaurants   Fuddruckers - Lunch
Food / Beverage   (Last 7 days)             (QSR - last 7 days)            0.30    528,000
                  Quick Serve Restaurants   Fuddruckers Breakfast
Food / Beverage   (Last 7 days)             (QSR - last 7 days)            0.10    123,000
                  Quick Serve Restaurants   Hardee's - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                     2    3,249,000
                  Quick Serve Restaurants   Hardee's - Breakfast (QSR
Food / Beverage   (Last 7 days)             - last 7 days)                   1    1,629,000
                  Quick Serve Restaurants   Hardee's - Lunch (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                   0.80   1,381,000

                  Quick Serve Restaurants   In-N-Out Burger - Dinner
Food / Beverage   (Last 7 days)             (QSR - last 7 days)            0.50    802,000

                  Quick Serve Restaurants   In-N-Out Burger - Lunch
Food / Beverage   (Last 7 days)             (QSR - last 7 days)              1    1,585,000
                                            In-N-Out Burger
                  Quick Serve Restaurants   Breakfast (QSR - last 7
Food / Beverage   (Last 7 days)             days)                          0.10     99,000
                  Quick Serve Restaurants   In-N-Out Burger - Any
Food / Beverage   (Last 7 days)             (QSR - last 7 days)            1.40   2,268,000
                  Quick Serve Restaurants   Jack in the Box - Any
Food / Beverage   (Last 7 days)             (QSR - last 7 days)            2.50   4,166,000
                  Quick Serve Restaurants   Jack in the Box - Dinner
Food / Beverage   (Last 7 days)             (QSR - last 7 days)              1    1,625,000
                  Quick Serve Restaurants   Jack in the Box - Lunch
Food / Beverage   (Last 7 days)             (QSR - last 7 days)            1.30   2,136,000
                  Quick Serve Restaurants   Jamba Juice - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                   0.30    462,000
                  Quick Serve Restaurants   Jamba Juice - Dinner
Food / Beverage   (Last 7 days)             (QSR last 7 days)             0.10     120,000
                  Quick Serve Restaurants   Jamba Juice - Lunch
Food / Beverage   (Last 7 days)             (QSR - last 7 days)           0.20     363,000
                  Quick Serve Restaurants   Jamba Juice Breakfast
Food / Beverage   (Last 7 days)             (QSR - last 7 days)           0.10     153,000
                  Quick Serve Restaurants   Jason's Deli - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  0.70    1,129,000
                  Quick Serve Restaurants   Jason's Deli - Dinner
Food / Beverage   (Last 7 days)             (QSR - last 7 days)           0.30     424,000
                  Quick Serve Restaurants   Jason's Deli - Lunch (QSR
Food / Beverage   (Last 7 days)             - last 7 days)                0.50     799,000
                  Quick Serve Restaurants   Jimmy John's - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  0.90    1,422,000
                  Quick Serve Restaurants   Jimmy John's - Dinner
Food / Beverage   (Last 7 days)             (QSR - last 7 days)           0.20     359,000
                  Quick Serve Restaurants   Jimmy John's - Lunch
Food / Beverage   (Last 7 days)             (QSR - last 7 days)           0.70    1,155,000
                  Quick Serve Restaurants   KFC - Any (QSR - last 7
Food / Beverage   (Last 7 days)             days)                         6.40   10,559,000
                  Quick Serve Restaurants   KFC - Dinner (QSR - last
Food / Beverage   (Last 7 days)             7 days)                       4.10    6,697,000
                  Quick Serve Restaurants   KFC - Lunch (QSR - last
Food / Beverage   (Last 7 days)             7 days)                       2.60    4,265,000
                  Quick Serve Restaurants   Krystal - Any (QSR - last
Food / Beverage   (Last 7 days)             7 days)                       0.70    1,081,000
                  Quick Serve Restaurants   Krystal - Dinner (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  0.40     617,000
                  Quick Serve Restaurants   Krystal - Lunch (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  0.30     541,000
                  Quick Serve Restaurants   Krystal Breakfast (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  0.20     263,000
                  Quick Serve Restaurants   Little Caesars Pizza - Any
Food / Beverage   (Last 7 days)             (QSR - last 7 days)           2.50    4,093,000

                  Quick Serve Restaurants   Little Caesars Pizza -
Food / Beverage   (Last 7 days)             Dinner (QSR - last 7 days)    1.90    3,081,000
                  Quick Serve Restaurants   Long John Silver's - Any
Food / Beverage   (Last 7 days)             (QSR - last 7 days)           1.30    2,141,000
                  Quick Serve Restaurants   McDonald's - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                 28.10   46,371,000
                  Quick Serve Restaurants   McDonald's - Breakfast
Food / Beverage   (Last 7 days)             (QSR - last 7 days)           9.90   16,339,000
                  Quick Serve Restaurants   McDonald's - Dinner
Food / Beverage   (Last 7 days)             (QSR - last 7 days)           9.60   15,821,000
                  Quick Serve Restaurants   McDonald's - Lunch
Food / Beverage   (Last 7 days)             (QSR - last 7 days)          15.60   25,782,000
                  Quick Serve Restaurants   Other QSR - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                 12.20   20,110,000
                  Quick Serve Restaurants   Other QSR - Dinner (QSR
Food / Beverage   (Last 7 days)             - last 7 days)                  8    13,189,000
                  Quick Serve Restaurants   Other QSR - Lunch (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  7.70   12,679,000
                  Quick Serve Restaurants   Panda Express - Any
Food / Beverage   (Last 7 days)             (QSR - last 7 days)           1.40    2,313,000
                  Quick Serve Restaurants   Panda Express - Dinner
Food / Beverage   (Last 7 days)             (QSR - last 7 days)          0.70   1,177,000
                  Quick Serve Restaurants   Panda Express - Lunch
Food / Beverage   (Last 7 days)             (QSR - last 7 days)          0.80   1,246,000
                  Quick Serve Restaurants   Panera Bread - Any (QSR
Food / Beverage   (Last 7 days)             - last 7 days)               2.70   4,469,000
                  Quick Serve Restaurants   Panera Bread - Dinner
Food / Beverage   (Last 7 days)             (QSR - last 7 days)          0.70   1,095,000
                  Quick Serve Restaurants   Panera Bread - Lunch
Food / Beverage   (Last 7 days)             (QSR - last 7 days)          1.70   2,818,000
                  Quick Serve Restaurants   Panera Bread Breakfast
Food / Beverage   (Last 7 days)             (QSR - last 7 days)          0.70   1,081,000
                  Quick Serve Restaurants   Papa John's Pizza - Any
Food / Beverage   (Last 7 days)             (QSR - last 7 days)            2    3,316,000

                  Quick Serve Restaurants   Papa John's Pizza -
Food / Beverage   (Last 7 days)             Dinner (QSR - last 7 days)   1.70   2,734,000

                  Quick Serve Restaurants   Papa Murphy's Pizza -
Food / Beverage   (Last 7 days)             Dinner (QSR - last 7 days)   0.90   1,558,000

                  Quick Serve Restaurants   Papa Murphy's Pizza -
Food / Beverage   (Last 7 days)             Lunch (QSR - last 7 days)    0.20    291,000
                  Quick Serve Restaurants   Papa Murphy's Pizza -
Food / Beverage   (Last 7 days)             Any (QSR - last 7 days)      1.10   1,798,000
                  Quick Serve Restaurants   Pizza Hut - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                 5.50   9,025,000
                  Quick Serve Restaurants   Pizza Hut - Dinner (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                 4.10   6,805,000
                  Quick Serve Restaurants   Pizza Hut - Lunch (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                 1.30   2,111,000
                  Quick Serve Restaurants   Popeyes - Any (QSR - last
Food / Beverage   (Last 7 days)             7 days)                      1.70   2,790,000
                  Quick Serve Restaurants   Popeyes - Dinner (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                 0.90   1,523,000

                  Quick Serve Restaurants   Potbelly Sandwich Works -
Food / Beverage   (Last 7 days)             Any (QSR - last 7 days)      0.40    609,000

                  Quick Serve Restaurants   Potbelly Sandwich Works -
Food / Beverage   (Last 7 days)             Dinner (QSR - last 7 days)   0.10    241,000

                  Quick Serve Restaurants   Potbelly Sandwich Works -
Food / Beverage   (Last 7 days)             Lunch (QSR - last 7 days)    0.20    409,000
                                            Potbelly Sandwich Works
                  Quick Serve Restaurants   Breakfast (QSR last 7
Food / Beverage   (Last 7 days)             days)                        0.30    535,000
                  Quick Serve Restaurants   Qdoba - Any (QSR - last
Food / Beverage   (Last 7 days)             7 days)                      0.60    999,000
                  Quick Serve Restaurants   Qdoba - Dinner (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                 0.30    507,000
                  Quick Serve Restaurants   Qdoba - Lunch (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                 0.30    504,000
                  Quick Serve Restaurants   Qdoba Breakfast (QSR
Food / Beverage   (Last 7 days)             last 7 days)                 0.20    273,000
                  Quick Serve Restaurants   Quizno's - Lunch (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                    1     1,690,000
                  Quick Serve Restaurants   Roy Rogers - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  0.20     255,000
                  Quick Serve Restaurants   Roy Rogers - Dinner
Food / Beverage   (Last 7 days)             (QSR last 7 days)             0.10     121,000
                  Quick Serve Restaurants   Roy Rogers - Lunch (QSR
Food / Beverage   (Last 7 days)             - last 7 days)                0.10     179,000
                  Quick Serve Restaurants   Roy Rogers Breakfast
Food / Beverage   (Last 7 days)             (QSR last 7 days)             0.10     122,000
                  Quick Serve Restaurants   Sbarro - Any (QSR - last 7
Food / Beverage   (Last 7 days)             days)                         0.30     539,000
                  Quick Serve Restaurants   Sbarro - Dinner (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  0.20     309,000
                  Quick Serve Restaurants   Sbarro - Lunch (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  0.20     296,000
                  Quick Serve Restaurants   Sbarro Breakfast (QSR
Food / Beverage   (Last 7 days)             last 7 days)                  0.10      89,000
                  Quick Serve Restaurants   Sonic Drive-in - Any
Food / Beverage   (Last 7 days)             (QSR - last 7 days)           2.90    4,794,000
                  Quick Serve Restaurants   Sonic Drive-in - Dinner
Food / Beverage   (Last 7 days)             (QSR - last 7 days)           1.20    1,979,000
                  Quick Serve Restaurants   Sonic Drive-in - Lunch
Food / Beverage   (Last 7 days)             (QSR - last 7 days)           1.70    2,801,000
                  Quick Serve Restaurants   Starbucks - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  2.90    4,734,000
                  Quick Serve Restaurants   Starbucks - Dinner (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  0.30     477,000
                  Quick Serve Restaurants   Starbucks - Lunch (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  0.80    1,357,000
                  Quick Serve Restaurants   Starbucks Breakfast (QSR
Food / Beverage   (Last 7 days)             - last 7 days)                2.20    3,587,000
                  Quick Serve Restaurants   Steak 'n Shake - Any
Food / Beverage   (Last 7 days)             (QSR - last 7 days)           1.20    1,935,000
                  Quick Serve Restaurants   Subway - Any (QSR - last
Food / Beverage   (Last 7 days)             7 days)                      12.90   21,222,000
                  Quick Serve Restaurants   Subway - Dinner (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                    5     8,257,000
                  Quick Serve Restaurants   Subway - Lunch (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  8.60   14,163,000
                  Quick Serve Restaurants   Taco Bell - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                 11.90   19,679,000
                  Quick Serve Restaurants   Taco Bell - Dinner (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  6.10   10,064,000
                  Quick Serve Restaurants   Taco Bell - Lunch (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  6.90   11,438,000
                  Quick Serve Restaurants   Wendy's - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  8.80   14,533,000
                  Quick Serve Restaurants   Wendy's - Dinner (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  3.80    6,305,000
                  Quick Serve Restaurants   Wendy's - Lunch (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                  5.50    9,159,000
                  Quick Serve Restaurants   Whataburger - Breakfast
Food / Beverage   (Last 7 days)             (QSR - last 7 days)           0.20     384,000
                  Quick Serve Restaurants   Whataburger - Dinner
Food / Beverage   (Last 7 days)             (QSR - last 7 days)           0.50     871,000
                  Quick Serve Restaurants   Whataburger - Lunch
Food / Beverage   (Last 7 days)             (QSR - last 7 days)             0.60    1,020,000
                  Quick Serve Restaurants   White Castle - Dinner
Food / Beverage   (Last 7 days)             (QSR - last 7 days)             0.40     743,000
                  Quick Serve Restaurants   White Castle - Lunch
Food / Beverage   (Last 7 days)             (QSR - last 7 days)             0.50     768,000
                  Quick Serve Restaurants   White Castle Breakfast
Food / Beverage   (Last 7 days)             (QSR - last 7 days)             0.20     261,000
                  Quick Serve Restaurants   White Castle - Any (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                    0.90    1,553,000
                  Quick Serve Restaurants   Zaxby's - Any (QSR - last
Food / Beverage   (Last 7 days)             7 days)                           1     1,627,000
                  Quick Serve Restaurants   Zaxby's - Dinner (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                    0.50     874,000
                  Quick Serve Restaurants   Zaxby's - Lunch (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                    0.50     875,000
                  Quick Serve Restaurants   Zaxby's Breakfast (QSR -
Food / Beverage   (Last 7 days)             last 7 days)                    0.20     289,000
                  Shop/Not Purchase (Last   Beer/Wine/Liquor
Food / Beverage   6 months)                 (s/np/online - last 6 mo.)      2.10    3,509,000
                                            Gourmet Food/Gift
                  Shop/Not Purchase (Last   Baskets (s/np/online - last
Food / Beverage   6 months)                 6 mo.)                          2.40    3,907,000
                  Shop/Not Purchase (Last   Groceries (s/np/online -
Food / Beverage   6 months)                 last 6 mo.)                     2.70    4,524,000
                  Shopped Online (Last 30   Beer/Wine/Liquor
Food / Beverage   days)                     (s/online - last 30 days)       5.10    8,465,000
                                            Gourmet Food/Gift
                  Shopped Online (Last 30   Baskets (s/online - last 30
Food / Beverage   days)                     days)                           2.50    4,194,000
                  Shopped Online (Last 30   Groceries (s/online - last
Food / Beverage   days)                     30 days)                        9.10   15,010,000
                  Shopped Online (Last 6    Beer/Wine/Liquor
Food / Beverage   months)                   (s/online - last 6 mo.)           7    11,485,000
                                            Gourmet Food/Gift
                  Shopped Online (Last 6    Baskets (s/online - last 6
Food / Beverage   months)                   mo.)                              5     8,287,000
                  Shopped Online (Last 6    Groceries (s/online - last 6
Food / Beverage   months)                   mo.)                           10.60   17,579,000

                  Specially Labeled Food    Fat-free (specially labeled
Food / Beverage   Purchased                 foods purchased)               24.80   40,959,000

                  Specially Labeled Food    Gluten-free (specially
Food / Beverage   Purchased                 labeled foods purchased)        3.90    6,455,000

                  Specially Labeled Food    High fiber (specially
Food / Beverage   Purchased                 labeled foods purchased)         25    41,259,000

                  Specially Labeled Food    High protein (specially
Food / Beverage   Purchased                 labeled foods purchased)       12.50   20,581,000

                  Specially Labeled Food    Lactose-free (specially
Food / Beverage   Purchased                 labeled foods purchased)          4     6,659,000
                         Specially Labeled Food     Low-calorie (specially
Food / Beverage          Purchased                  labeled foods purchased)      17.60    29,127,000

                         Specially Labeled Food     Low-carb (specially
Food / Beverage          Purchased                  labeled foods purchased)      10.40    17,197,000

                         Specially Labeled Food     Low-cholesterol (specially
Food / Beverage          Purchased                  labeled foods purchased)      14.40    23,718,000

                         Specially Labeled Food     Low-fat (specially labeled
Food / Beverage          Purchased                  foods purchased)              25.50    42,109,000

                         Specially Labeled Food     Low-sodium (specially
Food / Beverage          Purchased                  labeled foods purchased)      18.60    30,691,000
                                                    Natural or organic
                         Specially Labeled Food     (specially labeled foods
Food / Beverage          Purchased                  purchased)                    16.60    27,387,000

                         Specially Labeled Food     Nut-free (specially labeled
Food / Beverage          Purchased                  foods purchased)               0.90     1,428,000

                         Specially Labeled Food     Sugar-free (specially
Food / Beverage          Purchased                  labeled foods purchased)      19.60    32,390,000
Food / Beverage          Vegetarian or Vegan        Not Vegetarian or Vegan       81.70   134,844,992
Food / Beverage          Vegetarian or Vegan        Vegetarian or Vegan            2.40     4,031,000
                         Computer Hardware
                         Purchased for Home (Last   Game Peripherals
Games / Hobbies / Sports 12 months)                 (hardware/home/12 mo.)         1.40     2,279,000

                         E-Mail Newsletters (Last   Hobbies & Interests (e-
Games / Hobbies / Sports 30 Days)                   newsletter - last 30 days)     3.90     6,390,000
                         E-Mail Newsletters (Last   Sports (e-newsletter - last
Games / Hobbies / Sports 30 Days)                   30 days)                       2.10     3,547,000
                         Electronic Equipment
                         Purchased (Last 12         Game Console
Games / Hobbies / Sports months)                    (p/anywhere - last 12 mo.)    10.20    16,835,000
                         Event Ticket Purchases
                         (Anywhere - Last 6         Any Fine Arts (event tix -
Games / Hobbies / Sports months)                    p/anywhere - last 6 mo.)       3.80     6,286,000
                         Event Ticket Purchases
                         (Anywhere - Last 6         Any Sports (event tix -
Games / Hobbies / Sports months)                    p/anywhere - last 6 mo.)       3.60     6,004,000
                         Event Ticket Purchases
                         (Anywhere - Last 6         Auto Racing (event tix -
Games / Hobbies / Sports months)                    p/anywhere - last 6 mo.)       0.30      514,000
                         Event Ticket Purchases
                         (Anywhere - Last 6         Ballet/Dance (event tix -
Games / Hobbies / Sports months)                    p/anywhere - last 6 mo.)       0.50      816,000
                         Event Ticket Purchases
                         (Anywhere - Last 6         Baseball - MLB (event tix
Games / Hobbies / Sports months)                    - p/anywhere - last 6 mo.)       1      1,674,000
                         Event Ticket Purchases     Baseball - Minor League
                         (Anywhere - Last 6         (event tix - p/anywhere -
Games / Hobbies / Sports months)                    last 6 mo.)                    0.60      955,000
                           Event Ticket Purchases   Basketball - College
                           (Anywhere - Last 6       (event tix - p/anywhere -
Games / Hobbies / Sports   months)                  last 6 mo.)                     0.40     634,000
                           Event Ticket Purchases   Basketball - NBA (event
                           (Anywhere - Last 6       tix - p/anywhere - last 6
Games / Hobbies / Sports   months)                  mo.)                            0.20     327,000
                           Event Ticket Purchases
                           (Anywhere - Last 6       Circus (event tix -
Games / Hobbies / Sports   months)                  p/anywhere - last 6 mo.)        0.20     411,000
                           Event Ticket Purchases
                           (Anywhere - Last 6       Comedy Show (event tix -
Games / Hobbies / Sports   months)                  p/anywhere - last 6 mo.)        0.70    1,121,000
                           Event Ticket Purchases   Football - College (event
                           (Anywhere - Last 6       tix - p/anywhere - last 6
Games / Hobbies / Sports   months)                  mo.)                            0.80    1,326,000
                           Event Ticket Purchases
                           (Anywhere - Last 6       Football - NFL (event tix -
Games / Hobbies / Sports   months)                  p/anywhere - last 6 mo.)        0.60    1,026,000
                           Event Ticket Purchases
                           (Anywhere - Last 6       Museum (event tix -
Games / Hobbies / Sports   months)                  p/anywhere - last 6 mo.)        1.50    2,431,000
                                                    Any Fine Arts Ticket
                         Event Ticket Purchases     (event tix - p/online - last
Games / Hobbies / Sports (Online - Last 6 months)   6 mo.)                          3.90    6,486,000
                         Event Ticket Purchases     Any Sports (event tix -
Games / Hobbies / Sports (Online - Last 6 months)   p/online - last 6 mo.)          3.50    5,716,000
                         Event Ticket Purchases     Auto Racing (event tix -
Games / Hobbies / Sports (Online - Last 6 months)   p/online - last 6 mo.)          0.20     407,000
                         Event Ticket Purchases     Ballet/Dance (event tix -
Games / Hobbies / Sports (Online - Last 6 months)   p/online - last 6 mo.)          0.50     769,000
                         Event Ticket Purchases     Baseball (event tix -
Games / Hobbies / Sports (Online - Last 6 months)   p/online - last 6 mo.)          1.50    2,424,000
                         Event Ticket Purchases     Basketball - NBA (event
Games / Hobbies / Sports (Online - Last 6 months)   tix - p/online - last 6 mo.)    0.50     795,000
                         Event Ticket Purchases     Circus (event tix -
Games / Hobbies / Sports (Online - Last 6 months)   p/online - last 6 mo.)          0.30     493,000
                         Event Ticket Purchases     Event Tickets (p/online -
Games / Hobbies / Sports (Online - Last 6 months)   last 6 mo.)                    10.10   16,749,000
                         Event Ticket Purchases     Football - College (event
Games / Hobbies / Sports (Online - Last 6 months)   tix - p/online - last 6 mo.)    0.60    1,060,000
                         Event Ticket Purchases     Football - NFL (event tix -
Games / Hobbies / Sports (Online - Last 6 months)   p/online - last 6 mo.)          0.60     921,000
                         Event Ticket Purchases     Ice Skating (event tix -
Games / Hobbies / Sports (Online - Last 6 months)   p/online)                       0.20     285,000
                         Event Ticket Purchases     Museum (event tix -
Games / Hobbies / Sports (Online - Last 6 months)   p/online - last 6 mo.)          0.80    1,309,000
                         Frequently Provides        Movies (provide frequent
Games / Hobbies / Sports Advice                     advice)                        22.10   36,437,000
                         Frequently Provides        Video Games (provide
Games / Hobbies / Sports Advice                     frequent advice)                 10    16,585,000

                         Leisure Activities (Last   Adult Sports League -
Games / Hobbies / Sports 30 days)                   Participated (last 30 days)     3.80    6,274,000
                         Leisure Activities (Last   Attended Auction (last 30
Games / Hobbies / Sports 30 days)                   days)                             4     6,631,000
                         Leisure Activities (Last   Attended a Religious
Games / Hobbies / Sports 30 days)                   Service (last 30 days)        39.20   64,703,000
                                                    Attended movie during
                         Leisure Activities (Last   opening weekend (last 30
Games / Hobbies / Sports 30 days)                   days)                         18.30   30,252,000
                         Leisure Activities (Last   BBQ/Picnic - Attended
Games / Hobbies / Sports 30 days)                   (last 30 days)                30.70   50,752,000
                         Leisure Activities (Last
Games / Hobbies / Sports 30 days)                   Bars/Clubs (last 30 days)     21.60   35,690,000
                         Leisure Activities (Last   Billiards/Pool (last 30
Games / Hobbies / Sports 30 days)                   days)                          7.50   12,398,000
                         Leisure Activities (Last
Games / Hobbies / Sports 30 days)                   Bingo (last 30 days)           4.70    7,715,000
                         Leisure Activities (Last   Board Games/Cards (last
Games / Hobbies / Sports 30 days)                   30 days)                      30.60   50,535,000
                         Leisure Activities (Last   Continuing Education
Games / Hobbies / Sports 30 days)                   Class (last 30 days)           9.10   15,056,000
                         Leisure Activities (Last   Crossword Puzzle (last 30
Games / Hobbies / Sports 30 days)                   days)                         23.10   38,130,000
                         Leisure Activities (Last   Cultural Event - Attended
Games / Hobbies / Sports 30 days)                   (last 30 days)                27.70   45,811,000
                         Leisure Activities (Last
Games / Hobbies / Sports 30 days)                   Date (last 30 days)           19.10   31,613,000
                         Leisure Activities (Last   Diet - Started or
Games / Hobbies / Sports 30 days)                   Continued (last 30 days)      22.80   37,686,000
                         Leisure Activities (Last   Entertaining Formally at
Games / Hobbies / Sports 30 days)                   Home (last 30 days)            7.30   12,004,000
                         Leisure Activities (Last   Entertaining Informally at
Games / Hobbies / Sports 30 days)                   Home (last 30 days)           44.60   73,601,000
                         Leisure Activities (Last   Entertaining at Home -
Games / Hobbies / Sports 30 days)                   Any (last 30 days)            46.30   76,395,000
                         Leisure Activities (Last   Gym/Health Club
Games / Hobbies / Sports 30 days)                   Workout (last 30 days)        18.60   30,774,000
                         Leisure Activities (Last   Live Concert (last 30
Games / Hobbies / Sports 30 days)                   days)                           15    24,778,000
                         Leisure Activities (Last   Live Theater (last 30
Games / Hobbies / Sports 30 days)                   days)                          9.80   16,117,000
                         Leisure Activities (Last
Games / Hobbies / Sports 30 days)                   Lottery (last 30 days)        26.80   44,197,000
                         Leisure Activities (Last   Movie - Any Attended
Games / Hobbies / Sports 30 days)                   (last 30 days)                44.30   73,200,000
                         Leisure Activities (Last   Movie - Any Rented (last
Games / Hobbies / Sports 30 days)                   30 days)                      54.70   90,266,000
                         Leisure Activities (Last   Museum/Art Gallery (last
Games / Hobbies / Sports 30 days)                   30 days)                      12.80   21,132,000
                         Leisure Activities (Last   Political/Community
Games / Hobbies / Sports 30 days)                   Event (last 30 days)           7.40   12,244,000
                         Leisure Activities (Last   Read a Book (last 30
Games / Hobbies / Sports 30 days)                   days)                         58.40   96,355,000
                         Leisure Activities (Last   Sports Event - Any
Games / Hobbies / Sports 30 days)                   Attended (last 30 days)       14.50   23,869,000
                         Leisure Activities (Last   Sports Event - Collegiate
Games / Hobbies / Sports 30 days)                   (last 30 days)                 7.60   12,580,000

                         Leisure Activities (Last   Sports Event -
Games / Hobbies / Sports 30 days)                   Professional (last 30 days)    9.20   15,193,000
                         Leisure Activities (Last   Visited a library (last 30
Games / Hobbies / Sports 30 days)                   days)                        29.30   48,441,000
                         Leisure Activities (Last   Visited a zoo (last 30
Games / Hobbies / Sports 30 days)                   days)                         8.90   14,637,000
                         Leisure Activities (Last   Went to a park/garden
Games / Hobbies / Sports 30 days)                   (last 30 days)               30.40   50,165,000

                         Magazine Readership (bi-   Any Outdoors/Recreation
Games / Hobbies / Sports weeklies/monthlies)        (magazine - last 30 days)     4.30    7,180,000
                         Magazine Readership (bi-   Any Sports (magazine -
Games / Hobbies / Sports weeklies/monthlies)        last 30 days)                   8    13,208,000
                         Magazine Readership (bi-   Backpacker (magazine -
Games / Hobbies / Sports weeklies/monthlies)        last 30 days)                 0.30     422,000
                         Magazine Readership (bi-   Bicycling (magazine - last
Games / Hobbies / Sports weeklies/monthlies)        30 days)                      0.40     655,000
                         Magazine Readership (bi-   Boating (magazine - last
Games / Hobbies / Sports weeklies/monthlies)        30 days)                      0.80    1,319,000
                         Magazine Readership (bi-   ESPN The Magazine
Games / Hobbies / Sports weeklies/monthlies)        (magazine - last 30 days)     2.50    4,047,000
                                                    Electronics Gaming
                         Magazine Readership (bi-   Monthly (magazine - last
Games / Hobbies / Sports weeklies/monthlies)        30 days)                      0.40     662,000
                         Magazine Readership (bi-   Field & Stream (magazine
Games / Hobbies / Sports weeklies/monthlies)        - last 30 days)               1.60    2,635,000
                         Magazine Readership (bi-   GamePro (magazine - last
Games / Hobbies / Sports weeklies/monthlies)        30 days)                      0.40     707,000
                         Magazine Readership (bi-   Golf Digest (magazine -
Games / Hobbies / Sports weeklies/monthlies)        last 30 days)                 1.30    2,185,000
                         Magazine Readership (bi-   Golf Magazine (magazine
Games / Hobbies / Sports weeklies/monthlies)        - last 30 days)               1.30    2,166,000
                         Magazine Readership (bi-   MotorBoating (magazine -
Games / Hobbies / Sports weeklies/monthlies)        last 30 days)                 0.30     513,000
                         Magazine Readership (bi-   Outdoor Life (magazine -
Games / Hobbies / Sports weeklies/monthlies)        last 30 days)                 1.30    2,140,000
                         Magazine Readership (bi-   Outside (magazine - last
Games / Hobbies / Sports weeklies/monthlies)        30 days)                      0.30     475,000
                         Magazine Readership (bi-   PC Gamer (magazine -
Games / Hobbies / Sports weeklies/monthlies)        last 30 days)                 0.50     899,000
                         Magazine Readership (bi-   Road & Track (magazine -
Games / Hobbies / Sports weeklies/monthlies)        last 30 days)                   1     1,663,000
                         Magazine Readership (bi-   Runner's World
Games / Hobbies / Sports weeklies/monthlies)        (magazine - last 30 days)     0.50     876,000
                         Magazine Readership        Sporting News (magazine -
Games / Hobbies / Sports (weeklies)                 last 30 days)                   1     1,685,000
                                                    Games (online) -
                         Online Activity (Last 30   Adventure/Fantasy (last
Games / Hobbies / Sports days)                      30 days - recalled)           3.70    6,137,000
                         Online Activity (Last 30   Games (online) - Any (last
Games / Hobbies / Sports days)                      30 days - recalled)          27.80   45,966,000
                                                    Games (online) -
                         Online Activity (Last 30   Arcade/Action (last 30
Games / Hobbies / Sports days)                      days - recalled)             10.50   17,257,000
                                                    Games (online) -
                         Online Activity (Last 30   Board/Card (last 30 days -
Games / Hobbies / Sports days)                      recalled)                    13.10   21,616,000
                                                    Games (online) - Casino
                         Online Activity (Last 30   Gambling (last 30 days -
Games / Hobbies / Sports days)                      recalled)                     4.40    7,293,000
                                                    Games (online) -
                         Online Activity (Last 30   Educational (last 30 days -
Games / Hobbies / Sports days)                      recalled)                     2.60    4,338,000
                                                    Games (online) -
                         Online Activity (Last 30   Multiplayer Console (last
Games / Hobbies / Sports days)                      30 days - recalled)           3.50    5,850,000
                                                    Games (online) -
                         Online Activity (Last 30   Puzzle/Trivia (last 30
Games / Hobbies / Sports days)                      days - recalled)              8.10   13,397,000
                                                    Games (online) -
                         Online Activity (Last 30   Sports/Simulation (last 30
Games / Hobbies / Sports days)                      days - recalled)              1.80    3,044,000
                                                    Games (online) -
                         Online Activity (Last 30   Sweepstakes/Lottery (last
Games / Hobbies / Sports days)                      30 days - recalled)           3.50    5,740,000
                                                    Nintendo Wi-
                                                    FiConnection (Created or
                         Online Gaming Console      changed a personal
Games / Hobbies / Sports Activities                 avatar)                       2.20    3,623,000
                                                    Nintendo Wi-
                         Online Gaming Console      FiConnection (Do not
Games / Hobbies / Sports Activities                 have subscription)             12    19,891,000
                                                    Nintendo Wi-
                                                    FiConnection
                         Online Gaming Console      (Downloaded Extra
Games / Hobbies / Sports Activities                 Levels/Cheats/Maps)           0.40     654,000
                                                    Nintendo Wi-
                                                    FiConnection
                         Online Gaming Console      (Downloaded
Games / Hobbies / Sports Activities                 Game/Movie Trailers)          0.60     999,000
                                                    Nintendo Wi-
                         Online Gaming Console      FiConnection
Games / Hobbies / Sports Activities                 (Downloaded Games)              2     3,248,000
                                                    Nintendo Wi-
                                                    FiConnection
                         Online Gaming Console      (Downloaded Movies/TV
Games / Hobbies / Sports Activities                 Shows)                        1.90    3,124,000
                                                    Nintendo Wi-
                         Online Gaming Console      FiConnection (Other
Games / Hobbies / Sports Activities                 activity)                       2     3,235,000
                                                    Nintendo Wi-
                                                    FiConnection (Played
                         Online Gaming Console      multiplayer connected
Games / Hobbies / Sports Activities                 game)                         3.70    6,097,000
                                                    Nintendo Wi-
                         Online Gaming Console      FiConnection - Any
Games / Hobbies / Sports Activities                 Online Activity               7.70   12,686,000

                                                    Sony PlaystationNetwork
                         Online Gaming Console      (Created or changed a
Games / Hobbies / Sports Activities                 personal avatar)              1.20    2,008,000
                         Online Gaming Console    Sony PlaystationNetwork
Games / Hobbies / Sports Activities               (Do not have subscription)    3.90    6,443,000

                                                  Sony PlaystationNetwork
                         Online Gaming Console    (Downloaded Extra
Games / Hobbies / Sports Activities               Levels/Cheats/Maps)           1.20    2,036,000

                                                  Sony PlaystationNetwork
                         Online Gaming Console    (Downloaded
Games / Hobbies / Sports Activities               Game/Movie Trailers)          1.30    2,100,000

                         Online Gaming Console    Sony PlaystationNetwork
Games / Hobbies / Sports Activities               (Downloaded Games)              2     3,350,000

                                                  Sony PlaystationNetwork
                         Online Gaming Console    (Downloaded Movies/TV
Games / Hobbies / Sports Activities               Shows)                        1.40    2,256,000

                         Online Gaming Console    Sony PlaystationNetwork
Games / Hobbies / Sports Activities               (Other activity)              1.20    2,025,000

                                                  Sony PlaystationNetwork
                         Online Gaming Console    (Played multiplayer
Games / Hobbies / Sports Activities               connected game)               3.20    5,302,000

                         Online Gaming Console    Sony PlaystationNetwork -
Games / Hobbies / Sports Activities               Any Online Activity           4.80    7,854,000
                                                  Xbox Live (Created or
                         Online Gaming Console    changed a personal
Games / Hobbies / Sports Activities               avatar)                       2.40    3,927,000
                         Online Gaming Console    Xbox Live (Do not have
Games / Hobbies / Sports Activities               subscription)                 6.10   10,050,000
                                                  Xbox Live (Downloaded
                         Online Gaming Console    Extra
Games / Hobbies / Sports Activities               Levels/Cheats/Maps)           1.80    2,987,000
                         Online Gaming Console    Xbox Live (Downloaded
Games / Hobbies / Sports Activities               Game/Movie Trailers)          1.70    2,868,000
                         Online Gaming Console    Xbox Live (Downloaded
Games / Hobbies / Sports Activities               Games)                        2.20    3,656,000
                         Online Gaming Console    Xbox Live (Downloaded
Games / Hobbies / Sports Activities               Movies/TV Shows)              1.70    2,851,000
                         Online Gaming Console    Xbox Live (Multi-player
Games / Hobbies / Sports Activities               Connected Game)               4.30    7,178,000
                         Online Gaming Console
Games / Hobbies / Sports Activities               Xbox Live (Other activity)    1.40    2,389,000
                         Online Gaming Console    Xbox Live - Any Online
Games / Hobbies / Sports Activities               Activity                      5.50    9,159,000
                         Online Spending Levels   Event tickets - Light
                         by Category (Last 6      Spending (p/online - last 6
Games / Hobbies / Sports months)                  mo.)                          2.90    4,715,000
                         Online Spending Levels   Event tickets - Medium
                         by Category (Last 6      Spending (p/online - last 6
Games / Hobbies / Sports months)                  mo.)                          3.40    5,589,000
                           Online Spending Levels   Event tickets - Heavy
                           by Category (Last 6      Spending (p/online - last 6
Games / Hobbies / Sports   months)                  mo.)                           3.40    5,539,000
                           Personal Interests -
Games / Hobbies / Sports   Home/Lifestyle           Antiques (collecting)          9.30   15,286,000
                           Personal Interests -
Games / Hobbies / Sports   Home/Lifestyle           Bridge                         1.60    2,673,000
                           Personal Interests -
Games / Hobbies / Sports   Home/Lifestyle           Carpentry/Woodworking           13    21,493,000
                           Personal Interests -
Games / Hobbies / Sports   Home/Lifestyle           Casino Gambling               14.50   23,928,000
                           Personal Interests -
Games / Hobbies / Sports   Home/Lifestyle           Ceramics/Pottery               2.80    4,621,000
                           Personal Interests -
Games / Hobbies / Sports   Home/Lifestyle           Chess                          4.30    7,080,000
                           Personal Interests -
Games / Hobbies / Sports   Home/Lifestyle           Collecting Coins              10.70   17,627,000
                           Personal Interests -     Collecting
Games / Hobbies / Sports   Home/Lifestyle           Dolls/Figurines/Toys           6.50   10,732,000
                           Personal Interests -
Games / Hobbies / Sports   Home/Lifestyle           Collecting Stamps              2.90    4,852,000
                           Personal Interests -
Games / Hobbies / Sports   Home/Lifestyle           Comic Books (collecting)       3.50    5,848,000
                           Personal Interests -
Games / Hobbies / Sports   Home/Lifestyle           Crafts                        17.50   28,837,000
                           Personal Interests -
Games / Hobbies / Sports   Home/Lifestyle           Dancing                       10.60   17,431,000
                           Personal Interests -
Games / Hobbies / Sports   Home/Lifestyle           Fixing/Renovating Cars         4.20    6,950,000
                           Personal Interests -
Games / Hobbies / Sports   Home/Lifestyle           Foreign Languages              5.40    8,857,000
                           Personal Interests -
Games / Hobbies / Sports   Home/Lifestyle           Furniture Refinishing          6.50   10,717,000
                           Personal Interests -
Games / Hobbies / Sports   Home/Lifestyle           Gardening                     42.50   70,115,000
                           Personal Interests -
Games / Hobbies / Sports   Home/Lifestyle           Genealogy                      6.40   10,601,000
                           Personal Interests -
Games / Hobbies / Sports   Home/Lifestyle           Gourmet Cooking               24.70   40,751,000
                           Personal Interests -
Games / Hobbies / Sports   Home/Lifestyle           Home Repair/Renovation          33    54,536,000

                         Personal Interests -       Knitting/Crocheting/Sewi
Games / Hobbies / Sports Home/Lifestyle             ng/Needlework/Quilting        16.80   27,768,000
                         Personal Interests -
Games / Hobbies / Sports Home/Lifestyle             Landscaping                   29.60   48,841,000
                         Personal Interests -
Games / Hobbies / Sports Home/Lifestyle             Model Building                 3.60    5,905,000
                         Personal Interests -
Games / Hobbies / Sports Home/Lifestyle             Motorcycles                    6.10   10,016,000
                         Personal Interests -       Musical Instruments
Games / Hobbies / Sports Home/Lifestyle             (playing)                     11.10   18,281,000
                         Personal Interests -       Painting/Drawing/Sculptu
Games / Hobbies / Sports Home/Lifestyle             re                            10.70   17,711,000
                         Personal Interests -
Games / Hobbies / Sports Home/Lifestyle             Photography (as a hobby)      20.20   33,350,000
                                                      Religious
                           Personal Interests -       Group/Church/Temple
Games / Hobbies / Sports   Home/Lifestyle             Involvement                 31.40    51,791,000
                           Personal Interests -
Games / Hobbies / Sports   Home/Lifestyle             Theme Parks                 16.50    27,244,000
                           Personal Interests -       Video Game Playing (non-
Games / Hobbies / Sports   Home/Lifestyle             computer)                   30.10    49,780,000
                           Personal Interests -
Games / Hobbies / Sports   Home/Lifestyle             Volunteer/Charity Work      24.70    40,820,000
                           Personal Interests -
Games / Hobbies / Sports   Home/Lifestyle             Wine Collecting/Tasting     10.70    17,657,000

Games / Hobbies / Sports Personal Interests - Sports Aerobics/Exercising          24.10    39,749,000

Games / Hobbies / Sports Personal Interests - Sports Any Biking/Skating           20.50    33,802,000

Games / Hobbies / Sports Personal Interests - Sports Any Boarding Sports           3.50     5,774,000
                                                     Any Extreme Sports
Games / Hobbies / Sports Personal Interests - Sports (participation)              13.40    22,136,000

Games / Hobbies / Sports Personal Interests - Sports Any Hunting/Fishing          23.60    38,886,000
                                                     Any Outdoor Adventure
Games / Hobbies / Sports Personal Interests - Sports Sport                         9.60    15,775,000
                                                     Any Outdoor Sports
Games / Hobbies / Sports Personal Interests - Sports Activity                     75.30   124,363,000

Games / Hobbies / Sports Personal Interests - Sports Any Running/Walking          52.80    87,112,000

Games / Hobbies / Sports Personal Interests - Sports Any Snow Sports               6.30    10,337,000
                                                     Any Sports/Fitness
Games / Hobbies / Sports Personal Interests - Sports Participation                80.60   133,109,000
                                                     Any Team Sports
Games / Hobbies / Sports Personal Interests - Sports (participation)              18.60    30,742,000

Games / Hobbies / Sports Personal Interests - Sports Any Water Sports             40.10    66,176,000

Games / Hobbies / Sports Personal Interests - Sports Baseball (participation)      2.50     4,052,000

Games / Hobbies / Sports Personal Interests - Sports Basketball (participation)    4.90     8,096,000

Games / Hobbies / Sports Personal Interests - Sports Bicycling                    17.90    29,563,000

Games / Hobbies / Sports Personal Interests - Sports Boating/Motorboating         10.50    17,292,000

Games / Hobbies / Sports Personal Interests - Sports Bowling                      10.30    16,927,000
                                                     Bowling (team/organized
Games / Hobbies / Sports Personal Interests - Sports sport)                        3.10     5,094,000

Games / Hobbies / Sports Personal Interests - Sports Camping - Any                20.50    33,871,000

Games / Hobbies / Sports Personal Interests - Sports Camping in a Tent            14.90    24,539,000

Games / Hobbies / Sports Personal Interests - Sports Camping in an RV              7.60    12,535,000

Games / Hobbies / Sports Personal Interests - Sports Canoeing/Kayaking             5.60     9,188,000
Games / Hobbies / Sports Personal Interests - Sports Car Racing                    2     3,313,000

Games / Hobbies / Sports Personal Interests - Sports Coaching Youth Sports         4     6,678,000

Games / Hobbies / Sports Personal Interests - Sports Fishing                    21.60   35,645,000

Games / Hobbies / Sports Personal Interests - Sports Flying                      1.40    2,235,000

Games / Hobbies / Sports Personal Interests - Sports Football (participation)      3     4,894,000

Games / Hobbies / Sports Personal Interests - Sports Golf (participation)       11.10   18,362,000
                                                     Golf (team/organized
Games / Hobbies / Sports Personal Interests - Sports sport)                      3.20    5,287,000

Games / Hobbies / Sports Personal Interests - Sports Hiking/Backpacking         13.70   22,618,000
                                                     Horseback
Games / Hobbies / Sports Personal Interests - Sports Riding/Equestrian           3.40    5,565,000

Games / Hobbies / Sports Personal Interests - Sports Hunting                     7.70   12,708,000
                                                     Ice/Roller Hockey
Games / Hobbies / Sports Personal Interests - Sports (participation)             0.90    1,533,000
                                                     In-Line
Games / Hobbies / Sports Personal Interests - Sports Skating/Rollerblading         2     3,325,000
                                                     Jogging for Physical
Games / Hobbies / Sports Personal Interests - Sports Fitness                    16.10   26,588,000

Games / Hobbies / Sports Personal Interests - Sports Martial Arts                2.30    3,784,000

Games / Hobbies / Sports Personal Interests - Sports Mountain Biking             3.30    5,523,000

Games / Hobbies / Sports Personal Interests - Sports Power Weightlifting        14.70   24,200,000
                                                     Power Weightlifting
Games / Hobbies / Sports Personal Interests - Sports (team/organized sport)      1.50    2,420,000

Games / Hobbies / Sports Personal Interests - Sports Racquetball                 1.20    1,971,000
                                                     Racquetball
Games / Hobbies / Sports Personal Interests - Sports (team/organized sport)      0.40     662,000

Games / Hobbies / Sports Personal Interests - Sports Rock Climbing               1.50    2,486,000
                                                     Running in Organized
Games / Hobbies / Sports Personal Interests - Sports Races                       3.40    5,680,000

Games / Hobbies / Sports Personal Interests - Sports Sailing                     1.60    2,641,000

Games / Hobbies / Sports Personal Interests - Sports Scuba or Skin Diving        1.70    2,817,000

Games / Hobbies / Sports Personal Interests - Sports Skiing - Cross-Country      1.20    2,053,000

Games / Hobbies / Sports Personal Interests - Sports Skiing - Downhill             3     4,928,000

Games / Hobbies / Sports Personal Interests - Sports Snowboarding                1.70    2,848,000

Games / Hobbies / Sports Personal Interests - Sports Snowmobiling                1.60    2,648,000

Games / Hobbies / Sports Personal Interests - Sports Soccer (participation)      2.90    4,784,000
Games / Hobbies / Sports Personal Interests - Sports Softball                    3.40    5,545,000
                                                     Surfing/Windsurfing/Bod
Games / Hobbies / Sports Personal Interests - Sports yboarding                   1.30    2,090,000

Games / Hobbies / Sports Personal Interests - Sports Swimming                   19.20   31,656,000
                                                     Swimming
Games / Hobbies / Sports Personal Interests - Sports (team/organized sport)      1.40    2,287,000

Games / Hobbies / Sports Personal Interests - Sports Tennis (participation)      4.40    7,308,000

Games / Hobbies / Sports Personal Interests - Sports Volleyball                  1.90    3,120,000

Games / Hobbies / Sports Personal Interests - Sports Walking/Speedwalking       44.60   73,587,000

Games / Hobbies / Sports Personal Interests - Sports Whitewater Rafting          1.40    2,240,000

Games / Hobbies / Sports Personal Interests - Sports Yoga                        9.30   15,358,000
                                                     Computer Software -
                         Purchased Anywhere          Games (p/anywhere - last
Games / Hobbies / Sports (Last 6 Months)             6 mo.)                      8.70   14,436,000
                         Purchased Anywhere          Tennis (team/organized
Games / Hobbies / Sports (Last 6 Months)             sport)                      1.70    2,754,000
                                                     Computer Software -
                         Purchased In Person (Last Games (p/in-person - last
Games / Hobbies / Sports 6 Months)                   6 mo.)                      5.10    8,474,000
                                                     Computer Software -
                         Purchased Offline/Not       Games (p/offline not
Games / Hobbies / Sports Online (Last 6 Months)      online - last 6 mo.)        5.20    8,574,000
                                                     Computer Software -
                         Purchased Online/Not        Games (p/online not
Games / Hobbies / Sports Offline (Last 6 Months) offline - last 6 mo.)             3     4,879,000

                         Purchased Online/Offline Event Tickets
Games / Hobbies / Sports (Last 6 months)          (p/anywhere - last 6 mo.)       18    29,740,000

                         Purchased Online/Offline Event Tickets (p/in-person
Games / Hobbies / Sports (Last 6 months)          - last 6 mo.)                    6     9,945,000

                         Purchased Online/Offline Event Tickets (p/offline
Games / Hobbies / Sports (Last 6 months)          not online - last 6 mo.)       7.90   12,992,000

                         Purchased Online/Offline Event Tickets (p/online
Games / Hobbies / Sports (Last 6 months)          not offline - last 6 mo.)      8.10   13,390,000

                         Purchased Online/Offline Event Tickets (p/phone or
Games / Hobbies / Sports (Last 6 months)          mail - last 6 mo.)             4.60    7,677,000

                         Purchased Online/Offline Sporting Goods
Games / Hobbies / Sports (Last 6 months)          (p/anywhere - last 6 mo.)     14.50   24,011,000

                         Purchased Online/Offline Sporting Goods (p/in-
Games / Hobbies / Sports (Last 6 months)          person - last 6 mo.)          11.10   18,403,000

                         Purchased Online/Offline Sporting Goods (p/offline
Games / Hobbies / Sports (Last 6 months)          not online - last 6 mo.)      10.40   17,248,000
                         Purchased Online/Offline Sporting Goods (p/online -
Games / Hobbies / Sports (Last 6 months)          last 6 mo.)                     4.10    6,763,000

                         Purchased Online/Offline Sporting Goods (p/online
Games / Hobbies / Sports (Last 6 months)          not offline - last 6 mo.)         3     4,965,000

                         Purchased Online/Offline Sporting Goods (p/phone
Games / Hobbies / Sports (Last 6 months)          or mail - last 6 mo.)             1     1,647,000
                                                  Toys/Non-Computer
                         Purchased Online/Offline Games (p/anywhere - last
Games / Hobbies / Sports (Last 6 months)          6 mo.)                         14.80   24,449,000
                                                  Toys/Non-Computer
                         Purchased Online/Offline Games (p/in-person - last
Games / Hobbies / Sports (Last 6 months)          6 mo.)                         10.70   17,725,000
                                                  Toys/Non-Computer
                         Purchased Online/Offline Games (p/offline not
Games / Hobbies / Sports (Last 6 months)          online - last 6 mo.)           10.10   16,732,000
                                                  Toys/Non-Computer
                         Purchased Online/Offline Games (p/phone or mail -
Games / Hobbies / Sports (Last 6 months)          last 6 mo.)                       1     1,691,000

                         Purchased Online/Offline Video Games (p/anywhere
Games / Hobbies / Sports (Last 6 months)          - last 6 mo.)                    14    23,062,000

                         Purchased Online/Offline Video Games (p/in-person
Games / Hobbies / Sports (Last 6 months)          - last 6 mo.)                   9.30   15,368,000

                         Purchased Online/Offline Video Games (p/offline
Games / Hobbies / Sports (Last 6 months)          not online - last 6 mo.)        8.40   13,932,000

                         Purchased Online/Offline Video Games (p/online -
Games / Hobbies / Sports (Last 6 months)          last 6 mo.)                     5.50    9,130,000

                         Purchased Online/Offline Video Games (p/online
Games / Hobbies / Sports (Last 6 months)          not offline - last 6 mo.)       4.10    6,779,000

                         Purchased Online/Offline   Video Games (p/phone or
Games / Hobbies / Sports (Last 6 months)            mail - last 6 mo.)            1.30    2,082,000
                         Purchased Phone/Mail       Video Games (p/phone or
Games / Hobbies / Sports (Last 6 Months)            mail - last 6 mo.)            1.30    2,082,000
                                                    Computer Software -
                         Purchased/Transacted       Games (p/online - last 30
Games / Hobbies / Sports Online (Last 30 days)      days)                           2     3,315,000
                         Purchased/Transacted       Event Tickets (p/online -
Games / Hobbies / Sports Online (Last 30 days)      last 30 days)                 4.80    7,964,000
                         Purchased/Transacted       Sporting Goods (p/online -
Games / Hobbies / Sports Online (Last 30 days)      last 30 days)                 2.20    3,691,000
                         Purchased/Transacted       Video Games (p/online -
Games / Hobbies / Sports Online (Last 30 days)      last 30 days)                 3.30    5,483,000
                                                    Computer Software -
                         Purchased/Transacted       Games (p/online - last 6
Games / Hobbies / Sports Online (Last 6 months)     mo.)                          3.60    5,862,000
                                                    Computer Software -
                         Shop/Not Purchase (Last    Games (s/np/online - last
Games / Hobbies / Sports 6 months)                  6 mo.)                        2.60    4,235,000
                         Shop/Not Purchase (Last   Event Tickets (s/np/online
Games / Hobbies / Sports 6 months)                 - last 6 mo.)                   7    11,573,000
                         Shop/Not Purchase (Last   Sporting Goods
Games / Hobbies / Sports 6 months)                 (s/np/online - last 6 mo.)    4.40    7,318,000
                         Shop/Not Purchase (Last   Video Games (s/np/online
Games / Hobbies / Sports 6 months)                 - last 6 mo.)                 3.90    6,384,000
                                                   Computer Software -
                         Shopped Online (Last 30   Games (s/online - last 30
Games / Hobbies / Sports days)                     days)                         3.70    6,054,000
                         Shopped Online (Last 30   Event Tickets (s/online -
Games / Hobbies / Sports days)                     last 30 days)                   9    14,812,000
                         Shopped Online (Last 30   Sporting Goods (s/online -
Games / Hobbies / Sports days)                     last 30 days)                 5.10    8,416,000
                         Shopped Online (Last 30   Video Games (s/online -
Games / Hobbies / Sports days)                     last 30 days)                 6.20   10,237,000
                                                   Computer Software -
                         Shopped Online (Last 6    Games (s/online - last 6
Games / Hobbies / Sports months)                   mo.)                            6     9,830,000
                         Shopped Online (Last 6    Event Tickets (s/online -
Games / Hobbies / Sports months)                   last 6 mo.)                  16.50   27,218,000
                         Shopped Online (Last 6    Sporting Goods (s/online -
Games / Hobbies / Sports months)                   last 6 mo.)                   8.30   13,627,000
                         Shopped Online (Last 6    Video Games (s/online -
Games / Hobbies / Sports months)                   last 6 mo.)                   9.10   15,095,000
                         Type of Game Console
Games / Hobbies / Sports (Owned)                   Any Game Console             40.10   66,254,000
                         Type of Game Console      Any Portable Game
Games / Hobbies / Sports (Owned)                   Console                        19    31,397,000
                         Type of Game Console
Games / Hobbies / Sports (Owned)                   Microsoft Xbox                  6     9,967,000
                         Type of Game Console
Games / Hobbies / Sports (Owned)                   Microsoft Xbox 360           12.30   20,230,000
                         Type of Game Console
Games / Hobbies / Sports (Owned)                   Nintendo 64                   6.60   10,879,000
                         Type of Game Console
Games / Hobbies / Sports (Owned)                   Nintendo DS                  13.40   22,124,000
                         Type of Game Console
Games / Hobbies / Sports (Owned)                   Nintendo Game Cube            5.70    9,434,000
                         Type of Game Console
Games / Hobbies / Sports (Owned)                   Nintendo Gameboy              5.90    9,686,000
                         Type of Game Console      Nintendo Gameboy
Games / Hobbies / Sports (Owned)                   Advance                       6.10    9,994,000
                         Type of Game Console
Games / Hobbies / Sports (Owned)                   Nintendo Wii                 24.10   39,737,000
                         Type of Game Console
Games / Hobbies / Sports (Owned)                   PC based Games (owned)        9.10   14,996,000
                         Type of Game Console
Games / Hobbies / Sports (Owned)                   Sony PSP                      4.70    7,771,000
                         Type of Game Console
Games / Hobbies / Sports (Owned)                   Sony Playstation              5.10    8,451,000
                         Type of Game Console
Games / Hobbies / Sports (Owned)                   Sony Playstation 2           15.40   25,357,000
                         Type of Game Console
Games / Hobbies / Sports (Owned)                   Sony Playstation 3            9.20   15,196,000
                         Type of Game Console
Games / Hobbies / Sports (Owned)                   SuperNES                      2.60    4,364,000
                         Type of Game Console         iPod or iPhone Games
Games / Hobbies / Sports (Owned)                      (owned)                     13.70   22,653,000
                         Types of Movies              Documentary
                         Attended/Rented (last 30     (movies/attended- last 30
Games / Hobbies / Sports days)                        days)                        2.10    3,435,000
                         Types of Movies              Documentary
                         Attended/Rented (last 30     (movies/rented- last 30
Games / Hobbies / Sports days)                        days)                       10.90   18,029,000
                         Types of Movies
                         Attended/Rented (last 30     Drama (movies/attended-
Games / Hobbies / Sports days)                        last 30 days)                  9    14,935,000
                         Types of Movies
                         Attended/Rented (last 30     Drama (movies/rented-
Games / Hobbies / Sports days)                        last 30 days)               24.90   41,141,000
                         Types of Movies
                         Attended/Rented (last 30     Foreign (movies/attended-
Games / Hobbies / Sports days)                        last 30 days)                1.40    2,280,000
                         Types of Movies
                         Attended/Rented (last 30     Foreign (movies/rented-
Games / Hobbies / Sports days)                        last 30 days)                5.10    8,421,000
                         Types of Movies
                         Attended/Rented (last 30     Horror (movies/attended-
Games / Hobbies / Sports days)                        last 30 days)                3.90    6,359,000
                         Types of Movies
                         Attended/Rented (last 30     Horror (movies/rented-
Games / Hobbies / Sports days)                        last 30 days)               12.90   21,327,000
                         Types of Movies              Independent
                         Attended/Rented (last 30     (movies/attended- last 30
Games / Hobbies / Sports days)                        days)                        1.60    2,608,000
                         Types of Movies              Independent
                         Attended/Rented (last 30     (movies/rented- last 30
Games / Hobbies / Sports days)                        days)                          7    11,515,000
                         Types of Movies              Kids/Family - Animated
                         Attended/Rented (last 30     (movies/attended- last 30
Games / Hobbies / Sports days)                        days)                        8.90   14,651,000
                         Types of Movies              Kids/Family - Animated
                         Attended/Rented (last 30     (movies/rented- last 30
Games / Hobbies / Sports days)                        days)                       18.60   30,641,000

                           Types of Movies            Kids/Family - Live Action
                           Attended/Rented (last 30   (movies/attended- last 30
Games / Hobbies / Sports   days)                      days)                        3.50    5,807,000
                           Types of Movies            Kids/Family - Live Action
                           Attended/Rented (last 30   (movies/rented- last 30
Games / Hobbies / Sports   days)                      days)                        9.30   15,424,000
                           Types of Movies            Romance
                           Attended/Rented (last 30   (movies/attended- last 30
Games / Hobbies / Sports   days)                      days)                        4.40    7,230,000
                           Types of Movies
                           Attended/Rented (last 30   Romance (movies/rented-
Games / Hobbies / Sports   days)                      last 30 days)               13.30   21,948,000
                           Types of Movies            Romantic Comedy
                           Attended/Rented (last 30   (movies/attended- last 30
Games / Hobbies / Sports   days)                      days)                        6.40   10,486,000
                           Types of Movies             Romantic Comedy
                           Attended/Rented (last 30    (movies/rented- last 30
Games / Hobbies / Sports   days)                       days)                         20.30   33,438,000
                           Types of Movies
                           Attended/Rented (last 30    Sci-Fi (movies/attended-
Games / Hobbies / Sports   days)                       last 30 days)                  5.90    9,797,000
                           Types of Movies
                           Attended/Rented (last 30    Sci-Fi (movies/rented- last
Games / Hobbies / Sports   days)                       30 days)                      15.20   25,058,000
                           Types of Movies             Suspense/Thriller
                           Attended/Rented (last 30    (movies/attended- last 30
Games / Hobbies / Sports   days)                       days)                          4.90    8,102,000
                           Types of Movies             Suspense/Thriller
                           Attended/Rented (last 30    (movies/rented- last 30
Games / Hobbies / Sports   days)                       days)                         17.50   28,877,000
                           Types of Movies
                           Attended/Rented (last 30    War (movies/attended-
Games / Hobbies / Sports   days)                       last 30 days)                  1.60    2,717,000
                           Types of Movies
                           Attended/Rented (last 30    War (movies/rented- last
Games / Hobbies / Sports   days)                       30 days)                       7.70   12,675,000
                           Types of Movies
                           Attended/Rented (last 30    Western (movies/attended-
Games / Hobbies / Sports   days)                       last 30 days)                  0.80    1,293,000
                           Types of Movies
                           Attended/Rented (last 30    Western (movies/rented-
Games / Hobbies / Sports   days)                       last 30 days)                  5.10    8,354,000
                           Vacation Activities (Last   Fishing Vacation (last 2
Games / Hobbies / Sports   2 years)                    years)                         4.40    7,239,000
                           Vacation Activities (Last   Golf Vacation (last 2
Games / Hobbies / Sports   2 years)                    years)                         1.70    2,884,000
                           Vacation Activities (Last   Major Sporting Event (last
Games / Hobbies / Sports   2 years)                    2 years)                       1.30    2,118,000
                           Vacation Activities (Last   Skiing Vacation (last 2
Games / Hobbies / Sports   2 years)                    years)                         2.50    4,055,000
                           Vacation Activities (Last   Watersports Vacation (last
Games / Hobbies / Sports   2 years)                    2 years)                         2     3,366,000
                                                       Action/Adventure - Any
Games / Hobbies / Sports Video Game Genres             (game genre)                  20.20   33,324,000
                                                       Action/Adventure - Hack
                                                       'N Slash/RPG (game
Games / Hobbies / Sports Video Game Genres             genre)                         7.10   11,719,000
                                                       Action/Adventure -
Games / Hobbies / Sports Video Game Genres             Platform (game genre)         13.30   21,894,000
                                                       Action/Adventure -
                                                       Survival Horror (game
Games / Hobbies / Sports Video Game Genres             genre)                           7    11,565,000
                                                       Action/Adventure - Urban
Games / Hobbies / Sports Video Game Genres             (game genre)                   8.80   14,529,000
                                                       Cartoon/Anime-Inspired
Games / Hobbies / Sports Video Game Genres             Games (game genre)             6.30   10,439,000
                                                       Driving / Flying / Boat
Games / Hobbies / Sports Video Game Genres             Racing (game genre)           13.20   21,854,000

Games / Hobbies / Sports Video Game Genres             Fighting (game genre)          7.50   12,413,000
                                               Movie Adaptations (game
Games / Hobbies / Sports Video Game Genres     genre)                        4.80    8,006,000
                                               Puzzle/Board Games
Games / Hobbies / Sports Video Game Genres     (game genre)                 11.10   18,318,000
                                               Role-Playing Games
Games / Hobbies / Sports Video Game Genres     (game genre)                  8.20   13,544,000
                                               Shooter - Any (game
Games / Hobbies / Sports Video Game Genres     genre)                       14.30   23,612,000
                                               Shooter - Military First-
Games / Hobbies / Sports Video Game Genres     Person (game genre)          11.20   18,500,000
                                               Shooter - Multi-Player
Games / Hobbies / Sports Video Game Genres     (game genre)                  5.30    8,732,000
                                               Shooter - Sci-Fi First
Games / Hobbies / Sports Video Game Genres     Person (game genre)           7.30   12,080,000
                                               Shooter - Stealth Action
Games / Hobbies / Sports Video Game Genres     (game genre)                  4.80    7,984,000
                                               Shooter - Tactical (game
Games / Hobbies / Sports Video Game Genres     genre)                        4.40    7,330,000
                                               Simulation - Any (game
Games / Hobbies / Sports Video Game Genres     genre)                       13.20   21,841,000
                                               Simulation -
                                               Card/Poker/Casino (game
Games / Hobbies / Sports Video Game Genres     genre)                        4.90    8,087,000
                                               Simulation - Flying (game
Games / Hobbies / Sports Video Game Genres     genre)                        3.20    5,309,000

                                               Simulation - Music/Dance
Games / Hobbies / Sports Video Game Genres     (game genre)                  5.80    9,580,000
                                               Simulation -
                                               People/Society (game
Games / Hobbies / Sports Video Game Genres     genre)                        4.10    6,847,000
                                               Sports -
                                               Alternative/Extreme
Games / Hobbies / Sports Video Game Genres     (game genre)                  4.10    6,696,000

Games / Hobbies / Sports Video Game Genres     Sports - Any (game genre)    13.90   22,901,000
                                               Sports - Traditional (game
Games / Hobbies / Sports Video Game Genres     genre)                       11.70   19,260,000
                                               Sports - Wrestling (game
Games / Hobbies / Sports Video Game Genres     genre)                        3.20    5,306,000

Games / Hobbies / Sports   Video Game Genres   Strategy (game genre)         8.50   14,025,000
Geo                        Census Divisions    Midwest                      22.40   36,943,000
Geo                        Census Divisions    Northeast                    19.20   31,716,000
Geo                        Census Divisions    South                        34.90   57,572,000
Geo                        Census Divisions    West                         23.50   38,876,000
Geo                        Census Regions      East North Central           15.40   25,384,000
Geo                        Census Regions      East South Central            4.80    7,978,000
Geo                        Census Regions      Middle Atlantic              13.70   22,697,000
Geo                        Census Regions      Mountain                      7.20   11,895,000
Geo                        Census Regions      New England                   5.50    9,019,000
Geo                        Census Regions      Pacific                      16.30   26,982,000
Geo                        Census Regions      South Atlantic               19.40   31,994,000
Geo                        Census Regions      West North Central              7    11,559,000
Geo                        Census Regions      West South Central           10.70   17,600,000
            Abilene-Sweetwater
Geo   DMA   DMA                      0.10    115,000
Geo   DMA   Albany, GA DMA           0.10    167,000
            Albany-Schenec'y-Troy
Geo   DMA   DMA                      0.40    675,000
            Albuquerque-Santa Fe
Geo   DMA   DMA                      0.50     750,000
Geo   DMA   Alexandria, LA DMA       0.10      94,000
Geo   DMA   Amarillo DMA             0.20     271,000
Geo   DMA   Anchorage, AK DMA        0.10     130,000
Geo   DMA   Atlanta DMA              2.20   3,640,000
Geo   DMA   Augusta, GA DMA          0.20     317,000
Geo   DMA   Austin DMA               0.60     942,000
Geo   DMA   Bakersfield DMA          0.20     255,000
Geo   DMA   Baltimore DMA              1    1,719,000
Geo   DMA   Bangor DMA               0.10     191,000
Geo   DMA   Baton Rouge DMA          0.20     404,000
            Beaumont-Port Arthur
Geo   DMA   DMA                      0.10    191,000
Geo   DMA   Bend, OR DMA             0.10     90,000
Geo   DMA   Billings DMA             0.10    132,000
Geo   DMA   Biloxi-Gulfport DMA      0.10    139,000
Geo   DMA   Binghamton DMA           0.10    179,000
Geo   DMA   Birmingham DMA           0.50    810,000
            Bluefld.-Beckley-Oak.
Geo   DMA   DMA                      0.10     140,000
Geo   DMA   Boise DMA                0.30     470,000
Geo   DMA   Boston DMA               2.40   3,986,000
Geo   DMA   Buffalo DMA              0.60   1,017,000
            Burlington-Plattsburgh
Geo   DMA   DMA                      0.30    462,000
            Butte-Bozeman, MT
Geo   DMA   DMA                      0.10     99,000
            C. Rapids-W'loo-Dub.
Geo   DMA   DMA                       NA      81,000
Geo   DMA   Casper-Riverton DMA      0.30    482,000
            Champn.-S'field-Dec.
Geo   DMA   DMA                      0.20    379,000
Geo   DMA   Charleston, SC DMA       0.20    369,000
            Charleston-Huntington
Geo   DMA   DMA                      0.20     383,000
Geo   DMA   Charlotte DMA            0.90   1,516,000
Geo   DMA   Charlottesville DMA      0.10     100,000
Geo   DMA   Chattanooga DMA          0.30     414,000
            Cheyen-Sctsblf-Sterl
Geo   DMA   DMA                       NA       63,000
Geo   DMA   Chicago DMA              3.40   5,589,000
Geo   DMA   Chico-Redding            0.20     337,000
Geo   DMA   Cincinnati DMA           0.80   1,248,000

Geo   DMA   Clarksburg-Weston DMA    0.10     134,000
Geo   DMA   Cleveland DMA            1.30   2,167,000
            Colorado Spr.-Pueblo
Geo   DMA   DMA                      0.30    527,000
Geo   DMA   Columbia, SC DMA         0.30    528,000
Geo   DMA   Columbia-Jeff. City DMA   0.10     228,000
Geo   DMA   Columbus, GA DMA          0.10     218,000
Geo   DMA   Columbus, OH DMA          0.80   1,339,000
            Columbus-Tupelo-W. Pt.
Geo   DMA   DMA                       0.10     155,000
Geo   DMA   Corpus Christi DMA        0.20     303,000
Geo   DMA   Dallas-Ft. Worth DMA      2.40   3,982,000
            Davenport-R. Isl.-Mol.
Geo   DMA   DMA                       0.30     447,000
Geo   DMA   Dayton DMA                0.40     625,000
Geo   DMA   Denver DMA                1.50   2,457,000

Geo   DMA   Des Moines-Ames DMA       0.30     543,000
Geo   DMA   Detroit DMA               1.70   2,831,000
Geo   DMA   Dothan DMA                0.10     108,000
Geo   DMA   Duluth-Superior DMA       0.20     253,000
Geo   DMA   El Paso DMA               0.20     335,000
Geo   DMA   Elmira DMA                0.10     156,000
Geo   DMA   Erie DMA                  0.10     181,000
Geo   DMA   Eugene DMA                0.20     341,000
Geo   DMA   Eureka DMA                0.10      96,000
Geo   DMA   Evansville DMA            0.20     385,000
Geo   DMA   Fargo-Valley City DMA     0.20     368,000
            Flint-Saginaw-B. City
Geo   DMA   DMA                       0.40    591,000
            Florence-Myrtle Beach
Geo   DMA   DMA                       0.20    280,000
Geo   DMA   Fresno-Visalia DMA        0.40    620,000
Geo   DMA   Ft. Myers-Naples DMA      0.40    605,000
            Ft. Smith-Fay-Spr'gdl.
Geo   DMA   DMA                       0.30    423,000
Geo   DMA   Ft. Wayne DMA             0.20    272,000
Geo   DMA   Gainesville DMA           0.10    160,000
            Grand Jct.-Montrose
Geo   DMA   DMA                       0.10     99,000
            Grand Rapids-K'zoo-
Geo   DMA   Battle Creek DMA          0.60   1,061,000
Geo   DMA   Great Falls DMA            NA       76,000
            Green Bay-Appleton
Geo   DMA   DMA                       0.40    711,000
            Greensboro-High Pt.-
Geo   DMA   Winston-Salem DMA         0.50    898,000

            Greenville-Spart'burg-
Geo   DMA   Asheville-Anderson DMA    0.20    336,000
            Greenvl.-N. Bern-Was.
Geo   DMA   DMA                       0.50    897,000

Geo   DMA   HHS: 10 persons or more   0.30    544,000
            Harlin-W'lco-B'vl-MC
Geo   DMA   DMA                       0.20    281,000
            Harrisburg-Lancaster-
Geo   DMA   Lebanon-York DMA          0.60   1,036,000
Geo   DMA   Harrisonburg, VA DMA      0.10     117,000
            Hartford-New Haven
Geo   DMA   DMA                        0.90   1,520,000

Geo   DMA   Hattiesburg-Laurel DMA     0.10      97,000
Geo   DMA   Honolulu DMA               0.30     470,000
Geo   DMA   Houston DMA                2.10   3,493,000

Geo   DMA   Huntsville-Decatur DMA     0.30    451,000

Geo   DMA   Idaho Fls.-Pocatello DMA   0.10     182,000
Geo   DMA   Indianapolis DMA           0.90   1,476,000
Geo   DMA   Jackson, MS DMA            0.20     286,000
Geo   DMA   Jackson, TN DMA            0.10     108,000
            Jacksonville-Brunswick
Geo   DMA   DMA                        0.60    928,000

Geo   DMA   Johnstown-Altoona DMA      0.30     435,000
Geo   DMA   Jonesboro DMA              0.10     103,000
Geo   DMA   Joplin-Pittsburg DMA       0.10     210,000
Geo   DMA   Kansas City DMA            0.90   1,418,000
Geo   DMA   Knoxville DMA              0.40     638,000
            La Crosse-Eau Claire
Geo   DMA   DMA                        0.20     329,000
Geo   DMA   Lafayette, IN DMA           NA       67,000
Geo   DMA   Lafayette, LA DMA          0.10     243,000
Geo   DMA   Lake Charles, LA DMA       0.10     128,000
Geo   DMA   Lansing DMA                0.20     329,000
Geo   DMA   Las Vegas DMA              0.60   1,041,000
Geo   DMA   Lexington DMA              0.40     608,000
Geo   DMA   Lima DMA                   0.10     100,000
            Lincoln-Hast'gs-Krny.
Geo   DMA   DMA                        0.30    431,000
            Little Rock-Pine Bluff
Geo   DMA   DMA                        0.40     653,000
Geo   DMA   Los Angeles DMA            5.80   9,515,000
Geo   DMA   Louisville DMA             0.50     817,000
Geo   DMA   Lubbock DMA                0.10     174,000
Geo   DMA   Macon DMA                  0.20     294,000
Geo   DMA   Madison DMA                0.30     468,000
Geo   DMA   Marquette DMA              0.10      89,000
            Medford-Klamath Fls.
Geo   DMA   DMA                        0.20    289,000
Geo   DMA   Memphis DMA                0.50    747,000
            Miami-Ft. Lauderdale
Geo   DMA   DMA                        1.50   2,416,000
Geo   DMA   Milwaukee DMA              0.80   1,360,000
            Minneapolis-St. Paul
Geo   DMA   DMA                        1.60   2,723,000
            Minot-Bsmk-Dick'sn.
Geo   DMA   DMA                        0.10    143,000
Geo   DMA   Missoula DMA               0.10    164,000
Geo   DMA   Mobile-Pensacola DMA       0.40    659,000

Geo   DMA   Monroe-El Dorado DMA       0.10    194,000
Geo   DMA   Monterey-Salinas DMA       0.10    176,000
Geo   DMA   Montgomery DMA             0.20    317,000
Geo   DMA   Nashville DMA              0.80    1,344,000
Geo   DMA   New Orleans DMA            0.40      639,000
Geo   DMA   New York DMA               7.10   11,773,000
            Norfolk-Portsmouth-N.
Geo   DMA   News DMA                   0.60     989,000
Geo   DMA   Odessa-Midland DMA         0.10     106,000
Geo   DMA   Oklahoma City DMA          0.60     927,000
Geo   DMA   Omaha DMA                  0.40     606,000
            Orlando-Daytona Beach-
Geo   DMA   Melbourne DMA              1.30    2,169,000

Geo   DMA   Ottumwa-Kirksville DMA     NA        70,000
            Paduc-Cg.-Harr-Mt. Vern.
Geo   DMA   DMA                        0.30     419,000
Geo   DMA   Panama City DMA            0.10     183,000
Geo   DMA   Parkersburg, WV DMA         NA       66,000
            Peoria-Bloomington
Geo   DMA   DMA                        0.20      367,000
Geo   DMA   Philadelphia DMA           2.70    4,429,000
Geo   DMA   Phoenix DMA                1.70    2,822,000
Geo   DMA   Pittsburgh DMA             0.90    1,521,000
Geo   DMA   Portland, OR DMA           1.30    2,141,000
Geo   DMA   Portland-Auburn DMA        0.80    1,368,000
            Providence-New Bedford
Geo   DMA   DMA                        0.40     738,000
            Quincy-Han'bl-Keokuk
Geo   DMA   DMA                        0.10      123,000
Geo   DMA   Raleigh-Durham DMA           1     1,615,000
Geo   DMA   Rapid City DMA             0.10      110,000
Geo   DMA   Reno DMA                   0.20      342,000
            Richmond-Petersburg
Geo   DMA   DMA                        0.40     633,000
            Roanoke-Lynchburg
Geo   DMA   DMA                        0.40     603,000
            Roch.-Mas. Cty-Austin
Geo   DMA   DMA                        0.30     576,000
Geo   DMA   Rochester, NY DMA          0.10     208,000
Geo   DMA   Rockford DMA               0.10     219,000
            S. Barb.-S. Maria-Slo.
Geo   DMA   DMA                        0.20     265,000
            Sacramento-Stockton-
Geo   DMA   Modesto DMA                1.40    2,325,000
Geo   DMA   Salisbury DMA              0.10      241,000
Geo   DMA   Salt Lake City DMA         0.90    1,474,000
Geo   DMA   San Angelo DMA              NA        81,000
Geo   DMA   San Antonio DMA            0.70    1,178,000
Geo   DMA   San Diego DMA                1     1,660,000
            San
            Francisco/Oakland/San
Geo   DMA   Jose DMA                   2.50    4,206,000
Geo   DMA   Savannah DMA               0.30      479,000
Geo   DMA   Seattle-Tacoma DMA         1.80    2,978,000
            Sherman, TX-Ada, OK
Geo   DMA   DMA                        0.10     163,000
Geo   DMA   Shreveport DMA             0.20     390,000
Geo   DMA   Sioux City DMA             0.10     245,000
                        Sioux Fls. (Mitchell)
Geo   DMA               DMA                        0.20     309,000

Geo   DMA               South Bend-Elkhart DMA     0.30     539,000
Geo   DMA               Spokane DMA                0.40     636,000
Geo   DMA               Springfield, MO DMA        0.40     645,000
                        Springfield-Holyoke
Geo   DMA               DMA                        0.20      271,000
Geo   DMA               St. Louis DMA              1.10    1,844,000
Geo   DMA               Syracuse DMA               0.30      478,000
                        Tallahassee-Thomasville
Geo   DMA               DMA                        0.30     430,000
                        Tampa-St. Pete-S'sota
Geo   DMA               DMA                        1.50    2,474,000
Geo   DMA               Terre Haute DMA            0.10      154,000
Geo   DMA               Toledo DMA                 0.30      564,000
Geo   DMA               Topeka DMA                 0.20      272,000
                        Traverse City-Cadillac
Geo   DMA               DMA                        0.20     333,000
Geo   DMA               Tri-Cities, TN-VA DMA      0.20     303,000
                        Tucson (Nogales), AZ
Geo   DMA               DMA                        0.40     685,000
Geo   DMA               Tulsa DMA                  0.40     693,000
Geo   DMA               Twin Falls DMA              NA       79,000
                        Tyler-Longview, TX
Geo   DMA               DMA                        0.20     369,000
Geo   DMA               Utica DMA                  0.10     150,000
                        Waco-Temple-Bryan
Geo   DMA               DMA                        0.20      393,000
Geo   DMA               Washington, DC DMA         2.40    3,898,000
Geo   DMA               Watertown DMA              0.10      136,000
                        Wausau-Rhinelander
Geo   DMA               DMA                        0.20     252,000
                        West Palm Beach-Ft.
Geo   DMA               Pierce DMA                 0.60     975,000
                        Wheeling-Steubenvlle
Geo   DMA               DMA                        0.10     127,000
                        Wichita Falls-Lawton
Geo   DMA               DMA                        0.10     244,000
                        Wichita-Hutchinson +
Geo   DMA               DMA                        0.40     626,000
                        Wilkes Barre-Scranton
Geo   DMA               DMA                        0.50     846,000
Geo   DMA               Wilmington, NC DMA         0.10     232,000
                        Yakima-Pas-Rich-Kenn
Geo   DMA               DMA                        0.20     326,000
Geo   DMA               Youngstown DMA             0.20     373,000
                        Yuma, AZ-El Centro, CA
Geo   DMA               DMA                        0.10     102,000
                        Metropolitan area of
Geo   Metro Area Size   400,000 - 2,999,999       29.90   49,310,000
                        Metropolitan area of
Geo   Metro Area Size   >=3,000,000               43.30   71,420,000
                        Metropolitan or
                        micropolitan area of
Geo   Metro Area Size   75,000 - 399,999          14.30   23,667,000
                                            Rural, non-metropolitan,
Geo                   Metro Area Size       <75,000                    12.30   20,355,000
Geo                   State of Residence    Alabama                     1.30    2,118,000
Geo                   State of Residence    Alaska                      0.10      198,000
Geo                   State of Residence    Arizona                     2.20    3,566,000
Geo                   State of Residence    Arkansas                    0.80    1,402,000
Geo                   State of Residence    California                 11.90   19,713,000
Geo                   State of Residence    Colorado                    1.90    3,056,000
Geo                   State of Residence    Connecticut                 1.20    1,985,000
Geo                   State of Residence    Delaware                    0.30      563,000
Geo                   State of Residence    District of Columbia        0.10      218,000
Geo                   State of Residence    Florida                     6.40   10,499,000
Geo                   State of Residence    Georgia                     3.10    5,159,000
Geo                   State of Residence    Hawaii                      0.30      470,000
Geo                   State of Residence    Idaho                       0.60      909,000
Geo                   State of Residence    Illinois                    4.20    6,962,000
Geo                   State of Residence    Indiana                     2.10    3,445,000
Geo                   State of Residence    Iowa                          1     1,678,000
Geo                   State of Residence    Kansas                      0.90    1,512,000
Geo                   State of Residence    Kentucky                    1.20    1,907,000
Geo                   State of Residence    Louisiana                   1.10    1,847,000
Geo                   State of Residence    Maine                       0.90    1,444,000
Geo                   State of Residence    Maryland                    2.10    3,396,000
Geo                   State of Residence    Massachusetts               2.20    3,659,000
Geo                   State of Residence    Michigan                    3.30    5,446,000
Geo                   State of Residence    Minnesota                   1.90    3,111,000
Geo                   State of Residence    Mississippi                 0.60      969,000
Geo                   State of Residence    Missouri                    2.10    3,483,000
Geo                   State of Residence    Montana                     0.30      501,000
Geo                   State of Residence    Nebraska                    0.60    1,041,000
Geo                   State of Residence    Nevada                      0.80    1,388,000
Geo                   State of Residence    New Hampshire               0.70    1,104,000
Geo                   State of Residence    New Jersey                  3.30    5,412,000
Geo                   State of Residence    New Mexico                  0.50      820,000
Geo                   State of Residence    New York                    6.30   10,373,000
Geo                   State of Residence    North Carolina              2.90    4,836,000
Geo                   State of Residence    North Dakota                0.20      351,000
Geo                   State of Residence    Ohio                        3.80    6,217,000
Geo                   State of Residence    Oklahoma                    1.10    1,882,000
Geo                   State of Residence    Oregon                      1.50    2,480,000
Geo                   State of Residence    Pennsylvania                4.20    6,913,000
Geo                   State of Residence    Rhode Island                0.30      509,000
Geo                   State of Residence    South Carolina              1.30    2,073,000
Geo                   State of Residence    South Dakota                0.20      384,000
Geo                   State of Residence    Tennessee                   1.80    2,984,000
Geo                   State of Residence    Texas                       7.60   12,469,000
Geo                   State of Residence    Utah                        0.80    1,399,000
Geo                   State of Residence    Vermont                     0.20      318,000
Geo                   State of Residence    Virginia                    2.70    4,441,000
Geo                   State of Residence    Washington                  2.50    4,120,000
Geo                   State of Residence    West Virginia               0.50      809,000
Geo                   State of Residence    Wisconsin                     2     3,314,000
Geo                   State of Residence    Wyoming                     0.20      254,000
                                            Home Decorating /
                      Frequently Provides   Interior Design (provide
House & Real Estate   Advice                frequent advice)            6.50   10,733,000
                                                Home Improvement /
                      Frequently Provides       Repair (provide frequent
House & Real Estate   Advice                    advice)                      8.30   13,637,000

                                                Household Products -
                      Frequently Provides       Food & Beverages
House & Real Estate   Advice                    (provide frequent advice)   15.30   25,201,000
                                                Household Products - Non-
                      Frequently Provides       food (provide frequent
House & Real Estate   Advice                    advice)                       10    16,434,000
                      Home Improvement
                      Spending Levels (Online   $10,000-$50,000 (home
House & Real Estate   or Offline)               improvement spending)        0.20     291,000
                      Home Improvement
                      Spending Levels (Online   $100-$500 (home
House & Real Estate   or Offline)               improvement spending)        0.90    1,531,000
                      Home Improvement
                      Spending Levels (Online   $1000-$2499 (home
House & Real Estate   or Offline)               improvement spending)        0.40     628,000
                      Home Improvement
                      Spending Levels (Online   $2500-$4999 (home
House & Real Estate   or Offline)               improvement spending)        0.30     487,000
                      Home Improvement
                      Spending Levels (Online   $500-$999 (home
House & Real Estate   or Offline)               improvement spending)        0.80    1,314,000
                      Home Improvement
                      Spending Levels (Online   $5000-$9999 (home
House & Real Estate   or Offline)               improvement spending)        0.10     239,000
                      Home Improvement          Home Improvement -
                      Spending Levels (Online   Heavy Spending
House & Real Estate   or Offline)               (p/Anywhere)                 0.40     598,000
                      Home Improvement          Home Improvement -
                      Spending Levels (Online   Light Spending
House & Real Estate   or Offline)               (p/Anywhere)                 2.40    3,932,000
                      Home Improvement          Home Improvement -
                      Spending Levels (Online   Medium Spending
House & Real Estate   or Offline)               (p/Anywhere)                 0.70    1,114,000
                      Home Improvement
                      Spending Levels (Online   Less than $100 (home
House & Real Estate   or Offline)               improvement spending)        0.70    1,087,000
                                                $1,000,000-2,999,999
House & Real Estate   Home Value                (home value)                 1.10    1,858,000
                                                $100,000-199,999 (home
House & Real Estate   Home Value                value)                      22.30   36,817,000
House & Real Estate   Home Value                $1M-5M (home value)          1.30    2,149,000
                                                $200,000-299,999 (home
House & Real Estate   Home Value                value)                      13.60   22,498,000
                                                $200K - $500K (home
House & Real Estate   Home Value                value)                      24.40   40,251,000
                                                $3,000,000-4,999,999
House & Real Estate   Home Value                (home value)                 0.20     291,000
                                                $300,000-499,999 (home
House & Real Estate   Home Value                value)                      10.80   17,752,000
                                                $5,000,000 or more (home
House & Real Estate   Home Value                value)                       0.20     260,000
                                                 $50,000-99,999 (home
House & Real Estate   Home Value                 value)                         10     16,447,000
                                                 $500,000-749,999 (home
House & Real Estate   Home Value                 value)                          4      6,644,000
                                                 $500K - $1M (home
House & Real Estate   Home Value                 value)                        5.40     8,991,000
                                                 $750,000-999,999 (home
House & Real Estate   Home Value                 value)                        1.40     2,347,000
                                                 Less than $1M (home
House & Real Estate   Home Value                 value)                       70.20   115,945,000
                                                 Less than $200K (home
House & Real Estate   Home Value                 value)                       40.40    66,703,000
                                                 Less than $50,000 (home
House & Real Estate   Home Value                 value)                        8.10    13,439,000
                                                 Less than $500K (home
House & Real Estate   Home Value                 value)                       64.80   106,954,000
                      How Likely to Move (1      Definitely will (move, 1
House & Real Estate   year)                      year)                         7.60    12,593,000
                      How Likely to Move (1      Definitely will not (move,
House & Real Estate   year)                      1 year)                      49.30    81,443,000
                      How Likely to Move (1      Definitely will/Probably
House & Real Estate   year)                      will (move - 1 year )        14.70    24,201,000
                      How Likely to Move (1      Might or might not (move,
House & Real Estate   year)                      1 year)                      11.10    18,326,000
                      How Likely to Move (1      Probably will (move, 1
House & Real Estate   year)                      year)                           7     11,608,000
                      How Likely to Move (1      Probably will not (move, 1
House & Real Estate   year)                      year)                          20     33,053,000
                      Intent to Purchase New
                      Residence (Next 12         Definitely will (p/new
House & Real Estate   Months)                    residence - next 12 mo.)      2.90     4,774,000
                      Intent to Purchase New
                      Residence (Next 12         Definitely will not (p/new
House & Real Estate   Months)                    residence - next 12 mo.)     59.40    98,122,000
                      Intent to Purchase New     Definitely will/Probably
                      Residence (Next 12         will (p/new residence -
House & Real Estate   Months)                    next 12 mo.)                  6.80    11,290,000
                      Intent to Purchase New
                      Residence (Next 12         Might or might not (p/new
House & Real Estate   Months)                    residence - next 12 mo.)      8.90    14,674,000
                      Intent to Purchase New
                      Residence (Next 12         Probably will (p/new
House & Real Estate   Months)                    residence - next 12 mo.)      3.90     6,516,000
                      Intent to Purchase New
                      Residence (Next 12         Probably will not (p/new
House & Real Estate   Months)                    residence - next 12 mo.)     18.20    29,970,000
                      Magazine Readership (bi-   Any Home & Gardening
House & Real Estate   weeklies/monthlies)        (magazine - last 30 days)    18.20    30,012,000

                      Magazine Readership (bi-   Better Homes & Gardens
House & Real Estate   weeklies/monthlies)        (magazine - last 30 days)     9.70    16,027,000
                      Magazine Readership (bi-   This Old House
House & Real Estate   weeklies/monthlies)        (magazine - last 30 days)     1.10     1,896,000
                      Magazine Readership (bi-   Traditional Home
House & Real Estate   weeklies/monthlies)        (magazine - last 30 days)     0.80     1,275,000
                      Major Events Last/Next  Buying First Home
House & Real Estate   12 Months               (last/next 12 mo.)              12.20   20,214,000
                      Major Events Last/Next  Make Last Mortgage
House & Real Estate   12 Months               Payment (last 12 mo.)            1.30    2,145,000
                                              Make Last Mortgage
                      Major Events Last/Next Payment (last/next 12
House & Real Estate   12 Months               mo.)                             2.30    3,733,000
                      Major Events Last/Next Make Last Mortgage
House & Real Estate   12 Months               Payment (next 12 mo.)            1.20    1,999,000
                                              Home/Gardening
                      Newspaper Sections Read (newspaper section - last 7
House & Real Estate   (Last 7 Days)           days)                            9.20   15,164,000

                      Purchased Online/Offline Appliances/Housewares
House & Real Estate   (Last 6 months)          (p/anywhere - last 6 mo.)      16.50   27,312,000

                      Purchased Online/Offline Appliances/Housewares
House & Real Estate   (Last 6 months)          (p/in-person - last 6 mo.)     11.80   19,508,000
                                               Appliances/Housewares
                      Purchased Online/Offline (p/offline not online - last
House & Real Estate   (Last 6 months)          6 mo.)                         11.30   18,578,000

                      Purchased Online/Offline Appliances/Housewares
House & Real Estate   (Last 6 months)          (p/online - last 6 mo.)         5.30    8,734,000
                                               Appliances/Housewares
                      Purchased Online/Offline (p/online not offline - last
House & Real Estate   (Last 6 months)          6 mo.)                          4.10    6,773,000
                                               Appliances/Housewares
                      Purchased Online/Offline (p/phone or mail - last 6
House & Real Estate   (Last 6 months)          mo.)                            1.10    1,760,000

                      Purchased Online/Offline Furniture/Home Acc.
House & Real Estate   (Last 6 months)          (p/anywhere - last 6 mo.)      17.20   28,322,000

                      Purchased Online/Offline Furniture/Home Acc. (p/in-
House & Real Estate   (Last 6 months)          person - last 6 mo.)           12.40   20,508,000
                                               Furniture/Home Acc.
                      Purchased Online/Offline (p/offline not online - last
House & Real Estate   (Last 6 months)          6 mo.)                         11.70   19,331,000

                      Purchased Online/Offline Furniture/Home Acc.
House & Real Estate   (Last 6 months)          (p/online - last 6 mo.)         5.40    8,991,000
                                               Furniture/Home Acc.
                      Purchased Online/Offline (p/online not offline - last
House & Real Estate   (Last 6 months)          6 mo.)                            4     6,629,000
                                               Furniture/Home Acc.
                      Purchased Online/Offline (p/phone or mail - last 6
House & Real Estate   (Last 6 months)          mo.)                            1.30    2,099,000

                      Purchased Online/Offline Gardening Tools/Supplies
House & Real Estate   (Last 6 months)          (p/anywhere - last 6 mo.)      20.90   34,547,000

                      Purchased Online/Offline Gardening Tools/Supplies
House & Real Estate   (Last 6 months)          (p/in-person - last 6 mo.)     17.30   28,532,000
                                               Gardening Tools/Supplies
                      Purchased Online/Offline (p/offline not online - last
House & Real Estate   (Last 6 months)          6 mo.)                           16.80   27,727,000

                      Purchased Online/Offline Gardening Tools/Supplies
House & Real Estate   (Last 6 months)          (p/online - last 6 mo.)           4.10    6,820,000

                                               Gardening Tools/Supplies
                      Purchased Online/Offline (p/online not offline - last
House & Real Estate   (Last 6 months)          6 mo.)                            2.90    4,848,000

                                               Gardening Tools/Supplies
                      Purchased Online/Offline (p/phone or mail - last 6
House & Real Estate   (Last 6 months)          mo.)                              1.40    2,245,000

                      Purchased Online/Offline Home Electronics
House & Real Estate   (Last 6 months)          (p/online - last 6 mo.)             5     8,200,000

                      Purchased Online/Offline Home Improvement
House & Real Estate   (Last 6 months)          (p/anywhere - last 6 mo.)        20.80   34,309,000

                      Purchased Online/Offline Home Improvement (p/in-
House & Real Estate   (Last 6 months)          person - last 6 mo.)             17.60   29,087,000
                                               Home Improvement
                      Purchased Online/Offline (p/offline not online - last
House & Real Estate   (Last 6 months)          6 mo.)                           16.90   27,871,000

                      Purchased Online/Offline Home Improvement
House & Real Estate   (Last 6 months)          (p/online - last 6 mo.)           3.90    6,438,000
                                               Home Improvement
                      Purchased Online/Offline (p/online not offline - last
House & Real Estate   (Last 6 months)          6 mo.)                            2.70    4,419,000
                                               Home Improvement
                      Purchased Online/Offline (p/phone or mail - last 6
House & Real Estate   (Last 6 months)          mo.)                              0.90    1,562,000

                      Purchased Online/Offline   Real Estate (p/online - last
House & Real Estate   (Last 6 months)            6 mo.)                            1     1,668,000
                      Purchased/Transacted       Appliances/Housewares
House & Real Estate   Online (Last 30 days)      (p/online - last 30 days)         3     4,957,000
                      Purchased/Transacted       Furniture/Home Acc.
House & Real Estate   Online (Last 30 days)      (p/online - last 30 days)         3     4,923,000

                      Purchased/Transacted       Gardening Tools/Supplies
House & Real Estate   Online (Last 30 days)      (p/online - last 30 days)         2     3,230,000
                      Purchased/Transacted       Home Improvement
House & Real Estate   Online (Last 30 days)      (p/online - last 30 days)       2.40    4,034,000
                      Purchased/Transacted       Insurance - Home
House & Real Estate   Online (Last 30 days)      (t/online - last 30 days)       1.90    3,194,000
                      Purchased/Transacted       Loans - Home Equity
House & Real Estate   Online (Last 30 days)      (t/online - last 30 days)       1.10    1,746,000
                      Purchased/Transacted       Loans - Home Mortgage
House & Real Estate   Online (Last 30 days)      (t/online - last 30 days)       3.90    6,443,000
                      Purchased/Transacted       Insurance - Home
House & Real Estate   Online (Last 6 months)     (t/online - last 6 mo.)         2.80    4,692,000
                      Purchased/Transacted       Loans - Home Equity
House & Real Estate   Online (Last 6 months)     (t/online - last 6 mo.)        1.30     2,195,000
                      Purchased/Transacted       Loans - Home Mortgage
House & Real Estate   Online (Last 6 months)     (t/online - last 6 mo.)        4.80     7,844,000
                                                 Definitely will (p/any real
House & Real Estate   Real Estate for Investment estate - next 12 mo.)          3.40     5,549,000
                                                 Definitely will
                                                 (p/investment property -
House & Real Estate   Real Estate for Investment next 12 mo.)                   1.10     1,857,000

                                                 Definitely will not (p/any
House & Real Estate   Real Estate for Investment real estate - next 12 mo.)    50.50    83,362,000
                                                 Definitely will not
                                                 (p/investment property -
House & Real Estate   Real Estate for Investment next 12 mo.)                  69.70   115,077,000
                                                 Might or might not
                                                 (p/investment property -
House & Real Estate   Real Estate for Investment next 12 mo.)                   6.30    10,328,000

House & Real Estate   Real Estate for Investment Own investment property          6      9,868,000
                                                 Own second/vacation
House & Real Estate   Real Estate for Investment home                           5.50     9,101,000
                                                 Own second/vacation
                                                 home and investment
House & Real Estate   Real Estate for Investment property                       1.50     2,444,000
                                                 Probably will (p/any real
House & Real Estate   Real Estate for Investment estate - next 12 mo.)          5.20     8,560,000
                                                 Probably will
                                                 (p/investment property -
House & Real Estate   Real Estate for Investment next 12 mo.)                   1.80     3,041,000
                                                 Probably will not
                                                 (p/investment property -
House & Real Estate   Real Estate for Investment next 12 mo.)                  15.50    25,576,000

                      Real Estate, Any Purchase Definitely will (p/any real
House & Real Estate   (next 12 months)          estate - next 12 mo.)           3.40     5,549,000

                      Real Estate, Any Purchase Definitely will not (p/any
House & Real Estate   (next 12 months)          real estate - next 12 mo.)     50.50    83,362,000

                      Real Estate, Any Purchase   Probably will (p/any real
House & Real Estate   (next 12 months)            estate - next 12 mo.)         5.20     8,560,000
                      Shop/Not Purchase (Last     Appliances/Housewares
House & Real Estate   6 months)                   (s/np/online - last 6 mo.)    7.50    12,461,000
                      Shop/Not Purchase (Last     Furniture/Home Acc.
House & Real Estate   6 months)                   (s/np/online - last 6 mo.)    8.90    14,702,000

                      Shop/Not Purchase (Last     Gardening Tools/Supplies
House & Real Estate   6 months)                   (s/np/online - last 6 mo.)    4.40     7,284,000
                      Shop/Not Purchase (Last     Home Improvement
House & Real Estate   6 months)                   (s/np/online - last 6 mo.)    6.60    10,874,000
                      Shop/Not Purchase (Last     Insurance - Home (s-
House & Real Estate   6 months)                   nt/online - last 6 mo.)       1.30     2,179,000
                      Shop/Not Purchase (Last     Loans - Home Equity (s-
House & Real Estate   6 months)                   nt/online - last 6 mo.)       0.70     1,149,000
                      Shop/Not Purchase (Last   Loans - Home Mortgage
House & Real Estate   6 months)                 (s-nt/online - last 6 mo.)      2.50     4,100,000
                      Shop/Not Purchase (Last   Real Estate (s/np/online -
House & Real Estate   6 months)                 last 6 mo.)                     6.30    10,389,000
                      Shopped Online (Last 30   Appliances/Housewares
House & Real Estate   days)                     (s/online - last 30 days)       7.40    12,195,000
                      Shopped Online (Last 30   Furniture/Home Acc.
House & Real Estate   days)                     (s/online - last 30 days)       8.30    13,776,000

                      Shopped Online (Last 30   Gardening Tools/Supplies
House & Real Estate   days)                     (s/online - last 30 days)       4.50     7,365,000
                      Shopped Online (Last 30   Home Improvement
House & Real Estate   days)                     (s/online - last 30 days)       6.40    10,567,000
                      Shopped Online (Last 30   Insurance - Home
House & Real Estate   days)                     (s/online - last 30 days)       0.80     1,368,000
                      Shopped Online (Last 30   Loans - Home Equity
House & Real Estate   days)                     (s/online - last 30 days)       0.50      765,000
                      Shopped Online (Last 30   Loans - Home Mortgage
House & Real Estate   days)                     (s/online - last 30 days)       1.60     2,650,000
                      Shopped Online (Last 30   Real Estate (s/online - last
House & Real Estate   days)                     30 days)                        4.50     7,401,000
                      Shopped Online (Last 6    Appliances/Housewares
House & Real Estate   months)                   (s/online - last 6 mo.)        12.50    20,713,000
                      Shopped Online (Last 6    Furniture/Home Acc.
House & Real Estate   months)                   (s/online - last 6 mo.)        14.10    23,240,000

                      Shopped Online (Last 6    Gardening Tools/Supplies
House & Real Estate   months)                   (s/online - last 6 mo.)         8.20    13,603,000
                      Shopped Online (Last 6    Home Electronics
House & Real Estate   months)                   (s/online - last 6 mo.)        10.70    17,620,000
                      Shopped Online (Last 6    Home Improvement
House & Real Estate   months)                   (s/online - last 6 mo.)        10.30    16,980,000
                      Shopped Online (Last 6    Insurance - Home
House & Real Estate   months)                   (s/online - last 6 mo.)         1.70     2,809,000
                      Shopped Online (Last 6    Loans - Home Equity
House & Real Estate   months)                   (s/online - last 6 mo.)         0.80     1,341,000
                      Shopped Online (Last 6    Loans - Home Mortgage
House & Real Estate   months)                   (s/online - last 6 mo.)         3.10     5,042,000
                      Shopped Online (Last 6    Real Estate (s/online - last
House & Real Estate   months)                   6 mo.)                          7.20    11,944,000
                                                Live in company provided
House & Real Estate   Type of Residence         housing                         0.40       685,000
House & Real Estate   Type of Residence         Own primary residence          66.40   109,677,000
                                                Own property other than
House & Real Estate   Type of Residence         primary residence                13     21,412,000
House & Real Estate   Type of Residence         Rent primary residence         20.30    33,518,000
                                                Children under age 2 (in
Health & Family       Age of Children in HH     HH)                             4.30     7,035,000
                                                Children 0-5 years old (in
Health & Family       Age of Children in HH     HH)                            18.40    30,404,000
                                                Children 0-11 years old
Health & Family       Age of Children in HH     (in HH)                        33.10    54,687,000
                                                Children under age 18 (in
Health & Family       Age of Children in HH     HH)                            45.50    75,049,000
                                                Children 2-5 years old (in
Health & Family       Age of Children in HH     HH)                            16.30    26,939,000
                                             Children 6-8 years old (in
Health & Family   Age of Children in HH      HH)                          14.10    23,199,000
                                             Children 6-11 years old
Health & Family   Age of Children in HH      (in HH)                      23.60    38,930,000
                                             Children 6-17 years old
Health & Family   Age of Children in HH      (in HH)                      37.80    62,364,000
                                             Children 9-11 years old
Health & Family   Age of Children in HH      (in HH)                      14.50    23,956,000
                                             Children 12-15 years old
Health & Family   Age of Children in HH      (in HH)                      17.80    29,408,000
                                             Children 12-17 years old
Health & Family   Age of Children in HH      (in HH)                      24.20    39,955,000
                                             Children 16-17 years old
Health & Family   Age of Children in HH      (in HH)                      10.70    17,635,000
                  Ailments (Yourself or in
Health & Family   HH)                        ADD/ADHD (in HH)                8     13,214,000
                  Ailments (Yourself or in   ADD/ADHD (other
Health & Family   HH)                        person in HH)                 5.90     9,659,000
                  Ailments (Yourself or in
Health & Family   HH)                        ADD/ADHD (self)                 3      5,010,000
                  Ailments (Yourself or in   Acid Reflux/GERD (in
Health & Family   HH)                        HH)                          22.40    36,910,000
                  Ailments (Yourself or in   Acid Reflux/GERD (other
Health & Family   HH)                        person in HH)                10.80    17,889,000
                  Ailments (Yourself or in
Health & Family   HH)                        Acid Reflux/GERD (self)      14.90    24,556,000
                  Ailments (Yourself or in
Health & Family   HH)                        Acne (in HH)                 10.60    17,480,000
                  Ailments (Yourself or in   Acne (other person in
Health & Family   HH)                        HH)                           6.80    11,165,000
                  Ailments (Yourself or in
Health & Family   HH)                        Acne (self)                   5.30     8,814,000
                  Ailments (Yourself or in
Health & Family   HH)                        Allergies (in HH)            31.80    52,582,000
                  Ailments (Yourself or in   Allergies (other person in
Health & Family   HH)                        HH)                            20     32,972,000
                  Ailments (Yourself or in
Health & Family   HH)                        Allergies (self)             23.80    39,342,000
                  Ailments (Yourself or in
Health & Family   HH)                        Alzheimer's (in HH)           0.90     1,460,000
                  Ailments (Yourself or in   Alzheimer's (other person
Health & Family   HH)                        in HH)                        0.70     1,152,000
                  Ailments (Yourself or in
Health & Family   HH)                        Anemia (in HH)                  3      4,886,000
                  Ailments (Yourself or in   Anemia (other person in
Health & Family   HH)                        HH)                           1.10     1,817,000
                  Ailments (Yourself or in
Health & Family   HH)                        Anemia (self)                   2      3,258,000
                  Ailments (Yourself or in
Health & Family   HH)                        Any Ailment (in HH)          79.70   131,670,000
                  Ailments (Yourself or in   Any Ailment (other
Health & Family   HH)                        person in HH)                57.90    95,566,000
                  Ailments (Yourself or in
Health & Family   HH)                        Any Ailment (self)           72.70   120,087,000
                  Ailments (Yourself or in
Health & Family   HH)                        Arthritis (in HH)            17.10    28,275,000
                  Ailments (Yourself or in   Arthritis (other person in
Health & Family   HH)                        HH)                           7.90   12,977,000
                  Ailments (Yourself or in
Health & Family   HH)                        Arthritis (self)             13.20   21,816,000
                  Ailments (Yourself or in
Health & Family   HH)                        Arthritis - Any (in HH)      20.50   33,884,000
                  Ailments (Yourself or in   Arthritis - Rheumatoid (in
Health & Family   HH)                        HH)                           4.80    7,904,000
                  Ailments (Yourself or in   Arthritis - Rheumatoid
Health & Family   HH)                        (other person in HH)          2.50    4,046,000
                  Ailments (Yourself or in   Arthritis - Rheumatoid
Health & Family   HH)                        (self)                        2.80    4,590,000
                  Ailments (Yourself or in
Health & Family   HH)                        Asthma (in HH)               13.80   22,820,000
                  Ailments (Yourself or in   Asthma (other person in
Health & Family   HH)                        HH)                           8.20   13,502,000
                  Ailments (Yourself or in
Health & Family   HH)                        Asthma (self)                 7.50   12,448,000
                  Ailments (Yourself or in
Health & Family   HH)                        Back Pain (in HH)            27.60   45,583,000
                  Ailments (Yourself or in   Back Pain (other person in
Health & Family   HH)                        HH)                          13.50   22,265,000
                  Ailments (Yourself or in
Health & Family   HH)                        Back Pain (self)             20.70   34,121,000
                  Ailments (Yourself or in   COPD/Emphysema (in
Health & Family   HH)                        HH)                           3.20    5,212,000
                  Ailments (Yourself or in   COPD/Emphysema (other
Health & Family   HH)                        person in HH)                 1.50    2,448,000
                  Ailments (Yourself or in
Health & Family   HH)                        COPD/Emphysema (self)         1.80    3,008,000
                  Ailments (Yourself or in
Health & Family   HH)                        Cancer - Any (in HH)          4.60    7,617,000
                  Ailments (Yourself or in   Cancer - Any (other
Health & Family   HH)                        person in HH)                   3     4,939,000
                  Ailments (Yourself or in
Health & Family   HH)                        Cancer - Any (self)           3.10    5,084,000
                  Ailments (Yourself or in
Health & Family   HH)                        Cancer - Breast (in HH)       1.40    2,309,000
                  Ailments (Yourself or in   Cancer - Breast (other
Health & Family   HH)                        person in HH)                 0.70    1,128,000
                  Ailments (Yourself or in
Health & Family   HH)                        Cancer - Breast (self)        0.70    1,203,000
                  Ailments (Yourself or in
Health & Family   HH)                        Cancer - Cervical (Self)      0.20     385,000
                  Ailments (Yourself or in
Health & Family   HH)                        Cancer - Cervical (in HH)     0.40     624,000
                  Ailments (Yourself or in   Cancer - Cervical (other
Health & Family   HH)                        person in HH)                 0.10     247,000
                  Ailments (Yourself or in
Health & Family   HH)                        Cancer - Colon (Self)         0.20     362,000
                  Ailments (Yourself or in
Health & Family   HH)                        Cancer - Colon (in HH)        0.50     765,000
                  Ailments (Yourself or in   Cancer - Colon (other
Health & Family   HH)                        person in HH)                 0.30     413,000
                  Ailments (Yourself or in
Health & Family   HH)                        Cancer - Gastric (in HH)      0.10     131,000
                  Ailments (Yourself or in   Cancer - Gastric (other
Health & Family   HH)                        person in HH)                NA        78,000
                  Ailments (Yourself or in   Cancer - Head or Neck
Health & Family   HH)                        (Self)                       0.20     248,000
                  Ailments (Yourself or in   Cancer - Head or Neck (in
Health & Family   HH)                        HH)                          0.30     471,000
                  Ailments (Yourself or in   Cancer - Head or Neck
Health & Family   HH)                        (other person in HH)         0.10     223,000
                  Ailments (Yourself or in
Health & Family   HH)                        Cancer - Other (in HH)       2.20    3,619,000
                  Ailments (Yourself or in   Cancer - Other (other
Health & Family   HH)                        person in HH)                1.10    1,757,000
                  Ailments (Yourself or in
Health & Family   HH)                        Cancer - Other (self)        1.20    1,971,000
                  Ailments (Yourself or in
Health & Family   HH)                        Cancer - Ovarian (Self)      0.10     145,000
                  Ailments (Yourself or in
Health & Family   HH)                        Cancer - Ovarian (in HH)     0.20     336,000
                  Ailments (Yourself or in   Cancer - Ovarian (other
Health & Family   HH)                        person in HH)                0.10     191,000
                  Ailments (Yourself or in
Health & Family   HH)                        Cancer - Prostate (in HH)    1.20    1,936,000
                  Ailments (Yourself or in
Health & Family   HH)                        Crohns Disease (in HH)       0.90    1,473,000
                  Ailments (Yourself or in
Health & Family   HH)                        Cystic Fibrosis (in HH)      0.10     179,000
                  Ailments (Yourself or in   Cystic Fibrosis (other
Health & Family   HH)                        person in HH)                0.10     146,000
                  Ailments (Yourself or in   Dandruff/Dry Scalp (in
Health & Family   HH)                        HH)                           10    16,478,000
                  Ailments (Yourself or in   Dandruff/Dry Scalp (other
Health & Family   HH)                        person in HH)                5.50    9,143,000
                  Ailments (Yourself or in
Health & Family   HH)                        Dandruff/Dry Scalp (self)    6.10   10,085,000
                  Ailments (Yourself or in   Dental/Gum Disease (in
Health & Family   HH)                        HH)                          5.10    8,467,000
                  Ailments (Yourself or in   Dental/Gum Disease
Health & Family   HH)                        (other person in HH)         2.30    3,813,000
                  Ailments (Yourself or in   Dental/Gum Disease
Health & Family   HH)                        (self)                       3.50    5,808,000
                  Ailments (Yourself or in
Health & Family   HH)                        Depression (in HH)            15    24,734,000
                  Ailments (Yourself or in   Depression (other person
Health & Family   HH)                        in HH)                         7    11,482,000
                  Ailments (Yourself or in
Health & Family   HH)                        Depression (self)           10.60   17,530,000
                  Ailments (Yourself or in   Dermatitis/Eczema (in
Health & Family   HH)                        HH)                          4.40    7,207,000
                  Ailments (Yourself or in   Dermatitis/Eczema (other
Health & Family   HH)                        person in HH)                2.60    4,248,000
                  Ailments (Yourself or in
Health & Family   HH)                        Dermatitis/Eczema (self)     2.30    3,739,000
                  Ailments (Yourself or in
Health & Family   HH)                        Diabetes - Any (in HH)      13.60   22,449,000
                  Ailments (Yourself or in
Health & Family   HH)                        Diabetes - Type 1 (in HH)    2.80    4,608,000
                  Ailments (Yourself or in   Diabetes - Type 1 (other
Health & Family   HH)                        person in HH)                  1.90    3,091,000
                  Ailments (Yourself or in
Health & Family   HH)                        Diabetes - Type 1 (self)         1     1,664,000
                  Ailments (Yourself or in
Health & Family   HH)                        Diabetes - Type 2 (in HH)     11.10   18,252,000
                  Ailments (Yourself or in   Diabetes - Type 2 (other
Health & Family   HH)                        person in HH)                  5.70    9,408,000
                  Ailments (Yourself or in
Health & Family   HH)                        Diabetes - Type 2 (self)       6.40   10,577,000
                  Ailments (Yourself or in   Diabetic Neuropathic Pain
Health & Family   HH)                        (Self)                         1.20    1,916,000
                  Ailments (Yourself or in   Diabetic Neuropathic Pain
Health & Family   HH)                        (in HH)                        1.90    3,215,000

                  Ailments (Yourself or in   Diabetic Neuropathic Pain
Health & Family   HH)                        (other person in HH)           0.80    1,389,000
                  Ailments (Yourself or in   Eating Disorder (other
Health & Family   HH)                        person in HH)                  0.10     236,000
                  Ailments (Yourself or in
Health & Family   HH)                        Eating Disorder (self)         0.20     395,000
                  Ailments (Yourself or in
Health & Family   HH)                        Epilepsy (in HH)               1.30    2,065,000
                  Ailments (Yourself or in   Epilepsy (other person in
Health & Family   HH)                        HH)                            0.70    1,110,000
                  Ailments (Yourself or in   Erectile Dysfunction (in
Health & Family   HH)                        HH)                            4.20    6,948,000
                  Ailments (Yourself or in   Erectile Dysfunction
Health & Family   HH)                        (other person in HH)           1.60    2,632,000
                  Ailments (Yourself or in
Health & Family   HH)                        Erectile Dysfunction (self)    2.60    4,340,000
                  Ailments (Yourself or in
Health & Family   HH)                        Fibromyalgia (in HH)           3.80    6,199,000
                  Ailments (Yourself or in   Fibromyalgia (other
Health & Family   HH)                        person in HH)                  1.50    2,452,000
                  Ailments (Yourself or in
Health & Family   HH)                        Fibromyalgia (self)            2.40    3,962,000
                  Ailments (Yourself or in
Health & Family   HH)                        Fungal Infections (in HH)      2.80    4,617,000
                  Ailments (Yourself or in   Fungal Infections (other
Health & Family   HH)                        person in HH)                  1.30    2,164,000
                  Ailments (Yourself or in
Health & Family   HH)                        Fungal Infections (self)       1.80    2,942,000
                  Ailments (Yourself or in
Health & Family   HH)                        Gout (Self)                    1.60    2,568,000
                  Ailments (Yourself or in
Health & Family   HH)                        Gout (in HH)                     3     5,006,000
                  Ailments (Yourself or in
Health & Family   HH)                        Gout (other person in HH)      1.50    2,514,000
                  Ailments (Yourself or in
Health & Family   HH)                        Hair Loss (in HH)             12.90   21,305,000
                  Ailments (Yourself or in   Hair Loss (other person in
Health & Family   HH)                        HH)                            5.70    9,480,000
                  Ailments (Yourself or in
Health & Family   HH)                        Hair Loss (self)                 8    13,213,000
                  Ailments (Yourself or in
Health & Family   HH)                        Hearing Problems (in HH)       13    21,499,000
                  Ailments (Yourself or in   Hearing Problems (other
Health & Family   HH)                        person in HH)                 7.10   11,764,000
                  Ailments (Yourself or in
Health & Family   HH)                        Hearing Problems (self)         7    11,590,000
                  Ailments (Yourself or in
Health & Family   HH)                        Heart Disease (in HH)         6.80   11,202,000
                  Ailments (Yourself or in   Heart Disease (other
Health & Family   HH)                        person in HH)                 3.50    5,798,000
                  Ailments (Yourself or in
Health & Family   HH)                        Heart Disease (self)          3.70    6,149,000
                  Ailments (Yourself or in
Health & Family   HH)                        Heartburn (in HH)            12.20   20,147,000
                  Ailments (Yourself or in   Heartburn (other person in
Health & Family   HH)                        HH)                           5.80    9,576,000
                  Ailments (Yourself or in
Health & Family   HH)                        Heartburn (self)              9.10   14,987,000
                  Ailments (Yourself or in   Heavy Menstrual
Health & Family   HH)                        Bleeding (in HH)              3.80    6,355,000
                                             Heavy Menstrual
                  Ailments (Yourself or in   Bleeding (other person in
Health & Family   HH)                        HH)                           1.60    2,721,000
                  Ailments (Yourself or in   Heavy Menstrual
Health & Family   HH)                        Bleeding (self)               2.40    3,890,000
                  Ailments (Yourself or in
Health & Family   HH)                        Hepatitis C (in HH)           0.80    1,302,000
                  Ailments (Yourself or in
Health & Family   HH)                        Hernia (in HH)                1.80    3,013,000
                  Ailments (Yourself or in   Hernia (other person in
Health & Family   HH)                        HH)                           0.70    1,162,000
                  Ailments (Yourself or in
Health & Family   HH)                        Hernia (self)                 1.20    1,994,000
                  Ailments (Yourself or in
Health & Family   HH)                        Herpes (in HH)                1.40    2,337,000
                  Ailments (Yourself or in   Herpes (other person in
Health & Family   HH)                        HH)                           0.60     985,000
                  Ailments (Yourself or in
Health & Family   HH)                        Herpes (self)                   1     1,716,000
                  Ailments (Yourself or in   High Blood Pressure (in
Health & Family   HH)                        HH)                          25.90   42,773,000
                  Ailments (Yourself or in   High Blood Pressure
Health & Family   HH)                        (other person in HH)         13.40   22,068,000
                  Ailments (Yourself or in   High Blood Pressure
Health & Family   HH)                        (self)                       17.50   28,836,000
                  Ailments (Yourself or in   High Cholesterol Level
Health & Family   HH)                        (in HH)                      19.40   32,036,000
                  Ailments (Yourself or in   High Cholesterol Level
Health & Family   HH)                        (other person in HH)          9.80   16,252,000
                  Ailments (Yourself or in   High Cholesterol Level
Health & Family   HH)                        (self)                       13.10   21,644,000
                  Ailments (Yourself or in   Irritable Bowel Syndrome
Health & Family   HH)                        (in HH)                       5.30    8,677,000

                  Ailments (Yourself or in   Irritable Bowel Syndrome
Health & Family   HH)                        (other person in HH)          2.10    3,462,000
                  Ailments (Yourself or in   Irritable Bowel Syndrome
Health & Family   HH)                        (self)                        3.40    5,605,000
                  Ailments (Yourself or in
Health & Family   HH)                        Kidney Disease (in HH)        1.30    2,115,000
                  Ailments (Yourself or in   Kidney Disease (other
Health & Family   HH)                        person in HH)                 0.60     980,000
                  Ailments (Yourself or in
Health & Family   HH)                        Kidney Disease (self)         0.70    1,170,000
                  Ailments (Yourself or in
Health & Family   HH)                        Migraines (in HH)            11.40   18,858,000
                  Ailments (Yourself or in   Migraines (other person in
Health & Family   HH)                        HH)                             5     8,198,000
                  Ailments (Yourself or in
Health & Family   HH)                        Migraines (self)                8    13,176,000
                  Ailments (Yourself or in   Multiple Sclerosis (in
Health & Family   HH)                        HH)                           0.90    1,445,000
                  Ailments (Yourself or in   Nicotine Addiction (in
Health & Family   HH)                        HH)                           8.20   13,585,000
                  Ailments (Yourself or in   Nicotine Addiction (other
Health & Family   HH)                        person in HH)                 4.70    7,695,000
                  Ailments (Yourself or in
Health & Family   HH)                        Nicotine Addiction (self)       6     9,862,000
                  Ailments (Yourself or in
Health & Family   HH)                        Obesity (in HH)              14.30   23,673,000
                  Ailments (Yourself or in   Obesity (other person in
Health & Family   HH)                        HH)                           7.60   12,570,000
                  Ailments (Yourself or in
Health & Family   HH)                        Obesity (self)               10.90   18,010,000
                  Ailments (Yourself or in
Health & Family   HH)                        Osteoporosis (in HH)          3.30    5,398,000
                  Ailments (Yourself or in   Osteoporosis (other
Health & Family   HH)                        person in HH)                 1.20    1,908,000
                  Ailments (Yourself or in
Health & Family   HH)                        Osteoporosis (self)           2.30    3,739,000
                  Ailments (Yourself or in
Health & Family   HH)                        Psoriasis (in HH)             3.20    5,253,000
                  Ailments (Yourself or in   Psoriasis (other person in
Health & Family   HH)                        HH)                           1.30    2,218,000
                  Ailments (Yourself or in
Health & Family   HH)                        Psoriasis (self)                2     3,232,000
                  Ailments (Yourself or in
Health & Family   HH)                        Rosacea (Self)                1.80    2,954,000
                  Ailments (Yourself or in
Health & Family   HH)                        Rosacea (in HH)               2.70    4,425,000
                  Ailments (Yourself or in   Rosacea (other person in
Health & Family   HH)                        HH)                             1     1,588,000
                  Ailments (Yourself or in   Schizophrenia/Bipolar
Health & Family   HH)                        Disorder (in HH)              2.40    4,025,000
                                             Schizophrenia/Bipolar
                  Ailments (Yourself or in   Disorder (other person in
Health & Family   HH)                        HH)                           1.30    2,069,000
                  Ailments (Yourself or in   Sexually Transmitted
Health & Family   HH)                        Disease - Any (in HH)           2     3,374,000
                                             Sexually Transmitted
                  Ailments (Yourself or in   Disease - Any (other
Health & Family   HH)                        person in HH)                 0.80    1,396,000
                  Ailments (Yourself or in   Sexually Transmitted
Health & Family   HH)                        Disease - Any (self)          1.50     2,541,000
                  Ailments (Yourself or in   Sleeping Disorders (in
Health & Family   HH)                        HH)                          12.80    21,051,000
                  Ailments (Yourself or in   Sleeping Disorders (other
Health & Family   HH)                        person in HH)                 5.60     9,163,000
                  Ailments (Yourself or in
Health & Family   HH)                        Sleeping Disorders (self)       9     14,884,000
                  Ailments (Yourself or in
Health & Family   HH)                        Substance Abuse (in HH)       1.80     2,952,000
                  Ailments (Yourself or in   Substance Abuse (other
Health & Family   HH)                        person in HH)                 1.10     1,739,000
                  Ailments (Yourself or in
Health & Family   HH)                        Thyroid Problems (in HH)      9.30    15,306,000
                  Ailments (Yourself or in   Thyroid Problems (other
Health & Family   HH)                        person in HH)                 3.70     6,168,000
                  Ailments (Yourself or in
Health & Family   HH)                        Thyroid Problems (self)       6.20    10,264,000
                  Ailments (Yourself or in
Health & Family   HH)                        Ulcers (in HH)                1.90     3,102,000
                  Ailments (Yourself or in   Ulcers (other person in
Health & Family   HH)                        HH)                           0.80     1,306,000
                  Ailments (Yourself or in
Health & Family   HH)                        Ulcers (self)                 1.20     1,973,000
                  Ailments (Yourself or in
Health & Family   HH)                        Vision Problems (in HH)      36.10    59,607,000
                  Ailments (Yourself or in   Vision Problems (other
Health & Family   HH)                        person in HH)                24.80    40,902,000
                  Ailments (Yourself or in
Health & Family   HH)                        Vision Problems (self)       31.70    52,270,000

                  E-Mail Newsletters (Last Health & Fitness (e-
Health & Family   30 Days)                 newsletter - last 30 days)      4.60     7,642,000

                  E-Mail Newsletters (Last Home & Family (e-
Health & Family   30 Days)                 newsletter - last 30 days)      2.60     4,243,000

                  E-Mail Newsletters (Last Nutrition / Cooking (e-
Health & Family   30 Days)                 newsletter - last 30 days)      3.30     5,457,000
                                           Any Environmental
Health & Family   Environmental Actions    Action Taken                   81.60   134,732,992
                                           Causes - Donate
                                           time/money
Health & Family   Environmental Actions    (environmental actions)         8.50    14,052,000
                                           Energy - Drive less/Use
                                           alternative means
Health & Family   Environmental Actions    (environmental actions)        22.80    37,695,000
                                           Energy - Home
                                           conservation
Health & Family   Environmental Actions    (environmental actions)        66.20   109,283,000

                                             Politics - Support
                                             politician based on stance
Health & Family   Environmental Actions      (environmental actions)       9.30    15,387,000
                                             Products - Purchase
                                             environmentally friendly
Health & Family   Environmental Actions      (environmental actions)       26.30    43,376,000

                                             Products - Recycle/re-use
Health & Family   Environmental Actions      (environmental actions)       63.50   104,779,000
                                             Products - Use fewer
                                             disposable products
Health & Family   Environmental Actions      (environmental actions)       30.10    49,780,000
                                             Health / Dieting /
                  Frequently Provides        Exercising (provide
Health & Family   Advice                     frequent advice)              11.50    19,067,000
                  Grocery Decision
Health & Family   Maker/Purchaser            Grocery Decision Maker        61.80   102,083,000
                  Grocery Decision
Health & Family   Maker/Purchaser            Grocery Influencer            26.60    43,900,000
                  Grocery Decision           No Participation in
Health & Family   Maker/Purchaser            Grocery Decisions             10.80    17,799,000
                  Magazine Readership (bi-   All You (magazine - last
Health & Family   weeklies/monthlies)        30 days)                       1.60     2,646,000
                  Magazine Readership (bi-   American Baby
Health & Family   weeklies/monthlies)        (magazine - last 30 days)      0.80     1,369,000
                  Magazine Readership (bi-   Any Health/Fitness
Health & Family   weeklies/monthlies)        (magazine - last 30 days)      9.10    15,055,000
                  Magazine Readership (bi-   Any Parenting/Family
Health & Family   weeklies/monthlies)        (magazine - last 30 days)      5.30     8,819,000
                  Magazine Readership (bi-   BabyTalk (magazine - last
Health & Family   weeklies/monthlies)        30 days)                       0.70     1,097,000
                  Magazine Readership (bi-   Men's Fitness (magazine -
Health & Family   weeklies/monthlies)        last 30 days)                  1.20     1,995,000
                  Magazine Readership (bi-   Men's Health (magazine -
Health & Family   weeklies/monthlies)        last 30 days)                  2.30     3,852,000
                  Magazine Readership (bi-   Muscle & Fitness
Health & Family   weeklies/monthlies)        (magazine - last 30 days)      0.60      911,000
                  Magazine Readership (bi-   Parenting (magazine - last
Health & Family   weeklies/monthlies)        30 days)                       2.60     4,310,000
                  Magazine Readership (bi-   Parents (magazine - last
Health & Family   weeklies/monthlies)        30 days)                       1.90     3,136,000
                  Magazine Readership (bi-   Self (magazine - last 30
Health & Family   weeklies/monthlies)        days)                            2      3,346,000
                  Magazine Readership (bi-   Shape (magazine - last 30
Health & Family   weeklies/monthlies)        days)                          1.90     3,146,000
                  Magazine Readership (bi-   Weight Watchers
Health & Family   weeklies/monthlies)        (magazine - last 30 days)      1.20     1,921,000
                  Major Events Last/Next     Buying First Home
Health & Family   12 Months                  (last/next 12 mo.)            12.20    20,214,000

                  Major Events Last/Next     Children Going to College
Health & Family   12 Months                  (last/next 12 mo.)               9     14,779,000
                  Major Events Last/Next     Expecting First Child (last
Health & Family   12 Months                  12 mo.)                        0.80     1,240,000
                  Major Events Last/Next     Expecting First Child
Health & Family   12 Months                  (last/next 12 mo.)             1.50     2,547,000
                  Major Events Last/Next     Expecting First Child
Health & Family   12 Months                  (next 12 mo.)                  0.80     1,307,000
                  Major Events Last/Next   Expecting a Grandchild
Health & Family   12 Months                (last 12 mo.)                  3.50    5,839,000
                  Major Events Last/Next   Expecting a Grandchild
Health & Family   12 Months                (last/next 12 mo.)             6.50   10,669,000
                  Major Events Last/Next   Expecting a Grandchild
Health & Family   12 Months                (next 12 mo.)                  3.50    5,814,000
                  Major Events Last/Next   Expecting a child (last 12
Health & Family   12 Months                mo.)                           2.20    3,572,000
                  Major Events Last/Next   Expecting a child
Health & Family   12 Months                (last/next 12 mo.)             5.40    8,871,000
                  Major Events Last/Next   Expecting a child (next 12
Health & Family   12 Months                mo.)                           3.40    5,611,000
                  Major Events Last/Next   Getting Engaged (last 12
Health & Family   12 Months                mo.)                           1.80    3,047,000
                  Major Events Last/Next   Getting Engaged
Health & Family   12 Months                (last/next 12 mo.)               5     8,298,000
                  Major Events Last/Next   Getting Engaged (next 12
Health & Family   12 Months                mo.)                           3.30    5,372,000
                  Major Events Last/Next   Getting Married (last 12
Health & Family   12 Months                mo.)                           1.80    2,966,000
                  Major Events Last/Next   Getting Married (last/next
Health & Family   12 Months                12 mo.)                        5.10    8,403,000
                  Major Events Last/Next   Getting Married (next 12
Health & Family   12 Months                mo.)                           3.30    5,502,000
                  Major Events Last/Next   Graduating from College
Health & Family   12 Months                (last/next 12 mo.)             7.60   12,495,000
                  Major Events Last/Next   Honeymoon (last 12
Health & Family   12 Months                months)                          1     1,683,000
                  Major Events Last/Next   Honeymoon (next 12
Health & Family   12 Months                months)                        2.60    4,300,000
                  Major Events Last/Next   Make Last Mortgage
Health & Family   12 Months                Payment (last 12 mo.)          1.30    2,145,000
                                           Make Last Mortgage
                  Major Events Last/Next   Payment (last/next 12
Health & Family   12 Months                mo.)                           2.30    3,733,000
                  Major Events Last/Next   Make Last Mortgage
Health & Family   12 Months                Payment (next 12 mo.)          1.20    1,999,000

                  Major Events Last/Next   Performing Home
Health & Family   12 Months                Renovations (last 12 mo.)      8.40   13,821,000

                  Major Events Last/Next   Performing Home
Health & Family   12 Months                Renovations (next 12 mo.)     12.60   20,818,000
                  Major Events Last/Next
Health & Family   12 Months                Retiring (last 12 mo.)         2.30    3,810,000
                  Major Events Last/Next
Health & Family   12 Months                Retiring (last/next 12 mo.)    4.10    6,825,000

                  Major Events Last/Next   Starting College/Graduate
Health & Family   12 Months                School (last 12 mo.)           3.50    5,697,000

                  Major Events Last/Next   Starting College/Graduate
Health & Family   12 Months                School (next 12 mo.)             7    11,562,000

                                           Any "minute clinic" visit
Health & Family   Medical Appointment      (in HH - last 90 days)         4.60    7,533,000
                                        Any appointment medical
                                        doctor (in HH - last 90
Health & Family   Medical Appointment   days)                          70.30   115,998,000
                                        Any appointment nurse
                                        practitioner (in HH - last
Health & Family   Medical Appointment   90 days)                       13.40    22,182,000
                                        Any appointment
                                        physician assistant (in HH
Health & Family   Medical Appointment   - last 90 days)                 9.90    16,308,000
                                        Any appointment with a
                                        physical therapist (in HH -
Health & Family   Medical Appointment   last 90 days)                   5.60     9,316,000
                                        Any mammogram clinic
Health & Family   Medical Appointment   (in HH - last 90 days)          8.40    13,858,000

                                        Any medical appointment
Health & Family   Medical Appointment   (last 90 days)                 81.40   134,336,000
                                        Any prescription filled (in
Health & Family   Medical Appointment   HH - last 90 days)             66.10   109,206,000
                                        Appointment with a
                                        medical doctor (Self - last
Health & Family   Medical Appointment   90 days)                       49.70    82,011,000
                                        Appointment with a
                                        medical doctor (other
Health & Family   Medical Appointment   person in HH)                  47.80    78,877,000
                                        Appointment with a nurse
                                        practitioner (Self - last 90
Health & Family   Medical Appointment   days)                           7.80    12,935,000
                                        Appointment with a nurse
                                        practitioner (other person
Health & Family   Medical Appointment   in HH)                          7.60    12,630,000
                                        Appointment with a
                                        physical therapist (Self -
Health & Family   Medical Appointment   last 90 days)                   2.90     4,751,000
                                        Appointment with a
                                        physical therapist (other
                                        person in HH - last 90
Health & Family   Medical Appointment   days)                           3.20     5,364,000
                                        Appointment with a
                                        physician assistant (Self -
Health & Family   Medical Appointment   last 90 days)                     6      9,876,000
                                        Appointment with a
                                        physician assistant (other
Health & Family   Medical Appointment   person in HH)                   5.30     8,759,000
                                        Had a prescription filled
                                        or refilled (Self - last 90
Health & Family   Medical Appointment   days)                          50.80    83,916,000
                                        Had a prescription filled
                                        or refilled (other person in
Health & Family   Medical Appointment   HH)                            44.30    73,162,000
                                        Visited a "minute clinic"
Health & Family   Medical Appointment   (Self - last 90 days)           2.50     4,078,000
                                        Visited a "minute clinic"
Health & Family   Medical Appointment   (other person in HH)            2.70     4,425,000
                                              Visited a mammogram
Health & Family   Medical Appointment         clinic (Self - last 90 days)    5.20    8,535,000
                                              Visited a mammogram
                                              clinic (other person in
Health & Family   Medical Appointment         HH)                             3.40    5,649,000
                  Number of Meals
                  Prepared By Self (last 7    < 3 Breakfasts (prepared
Health & Family   days)                       by self - last 7 days)           35    57,759,000
                  Number of Meals
                  Prepared By Self (last 7    < 3 Lunches (prepared by
Health & Family   days)                       self - last 7 days)            31.10   51,321,000
                  Number of Meals
                  Prepared By Self (last 7    < 3 Dinners (prepared by
Health & Family   days)                       self - last 7 days)            28.20   46,626,000
                  Number of Meals
                  Prepared By Self (last 7    3-4 Breakfasts (prepared
Health & Family   days)                       by self - last 7 days)         14.60   24,036,000
                  Number of Meals
                  Prepared By Self (last 7    3-4 Lunches (prepared by
Health & Family   days)                       self - last 7 days)            21.20   34,988,000
                  Number of Meals
                  Prepared By Self (last 7    3-4 Dinners (prepared by
Health & Family   days)                       self - last 7 days)            20.30   33,500,000
                  Number of Meals
                  Prepared By Self (last 7    5+ Breakfasts (prepared
Health & Family   days)                       by self - last 7 days)         46.40   76,640,000
                  Number of Meals
                  Prepared By Self (last 7    5+ Lunches (prepared by
Health & Family   days)                       self - last 7 days)              43    71,015,000
                  Number of Meals
                  Prepared By Self (last 7    5+ Dinners (prepared by
Health & Family   days)                       self - last 7 days)            48.60   80,227,000
                  Online Spending Levels      Drugs/Remedies (Any) -
                  by Category (Last 6         Heavy Spending (p/online
Health & Family   months)                     6 mo.)                            5     8,186,000
                  Online Spending Levels      Drugs/Remedies (Any) -
                  by Category (Last 6         Light Spending (p/online -
Health & Family   months)                     last 6 mo.)                     2.60    4,324,000
                  Online Spending Levels      Drugs/Remedies (Any) -
                  by Category (Last 6         Medium Spending
Health & Family   months)                     (p/online 6 mo.)                2.50    4,098,000
                  Online Spending Levels      Toys/Non computer
                  by Category (Last 6         Games - Light Spending
Health & Family   months)                     (p/online - last 6 mo.)         2.40    4,007,000
                                              Toys/Non computer
                  Online Spending Levels      Games - Medium
                  by Category (Last 6         Spending (p/online - last 6
Health & Family   months)                     mo.)                            1.70    2,766,000

                                              Picked up a prescription at
                  Perscription Filled (Last   a drug store pharmacy
Health & Family   90 days)                    (Self - last 90 days)          35.80   59,105,000
                                              Picked up a prescription at
                  Perscription Filled (Last   a drug store pharmacy
Health & Family   90 days)                    (other person in HH)          29.80    49,134,000

                                              Picked up a prescription at
                  Perscription Filled (Last   a grocery store pharmacy
Health & Family   90 days)                    (Self - last 90 days)         16.40    27,059,000

                                            Picked up a prescription at
                  Perscription Filled (Last a grocery store pharmacy
Health & Family   90 days)                  (other person in HH)            14.60    24,042,000
                                            Amphibian/Reptile
Health & Family   Pets Currently Own        (owned)                          3.90     6,513,000
Health & Family   Pets Currently Own        Any Pet (owned)                 71.50   118,094,000
Health & Family   Pets Currently Own        Bird (owned)                     4.90     8,146,000
Health & Family   Pets Currently Own        Cat (owned)                     36.60    60,417,000
Health & Family   Pets Currently Own        Dog (owned)                     50.20    82,943,000
Health & Family   Pets Currently Own        Fish (owned)                    13.50    22,282,000
Health & Family   Pets Currently Own        Horse/Pony (owned)               2.20     3,580,000
Health & Family   Pets Currently Own        No Pets in HH (owned)           27.90    46,094,000
Health & Family   Pets Currently Own        Rabbit (owned)                     2      3,300,000
Health & Family   Pets Currently Own        Rodent (owned)                   3.10     5,197,000
                                            Computer Software -
                  Purchased Anywhere        Educational (p/anywhere -
Health & Family   (Last 6 Months)           last 6 mo.)                      2.90     4,774,000
                                            Computer Software -
                  Purchased In Person (Last Educational (p/in-person -
Health & Family   6 Months)                 last 6 mo.)                      1.40     2,259,000
                                            Computer Software -
                  Purchased Offline/Not     Educational (p/offline not
Health & Family   Online (Last 6 Months)    online - last 6 mo.)             1.70     2,877,000
                                            Computer Software -
                  Purchased Online/Not      Educational (p/online not
Health & Family   Offline (Last 6 Months) offline - last 6 mo.)                1      1,718,000
                                            Drugs/Remedies - Non-
                  Purchased Online/Offline Prescription (p/online -
Health & Family   (Last 6 months)           last 6 mo.)                        6      9,853,000
                                            Drugs/Remedies -
                  Purchased Online/Offline Prescription (p/online -
Health & Family   (Last 6 months)           last 6 mo.)                        9     14,790,000

                  Purchased Online/Offline Fitness & Diet Products
Health & Family   (Last 6 months)          (p/anywhere - last 6 mo.)        10.20    16,819,000

                  Purchased Online/Offline Fitness & Diet Products
Health & Family   (Last 6 months)          (p/in-person - last 6 mo.)        6.60    10,877,000
                                           Fitness & Diet Products
                  Purchased Online/Offline (p/offline not online - last
Health & Family   (Last 6 months)          6 mo.)                            6.80    11,268,000

                  Purchased Online/Offline Fitness & Diet Products
Health & Family   (Last 6 months)          (p/online - last 6 mo.)           3.40     5,552,000
                                           Fitness & Diet Products
                  Purchased Online/Offline (p/online not offline - last
Health & Family   (Last 6 months)          6 mo.)                            2.80     4,558,000
                                           Fitness & Diet Products
                  Purchased Online/Offline (p/phone or mail - last 6
Health & Family   (Last 6 months)          mo.)                            1.10    1,822,000
                                           Gourmet Food/Gift
                  Purchased Online/Offline Baskets (p/in-person - last
Health & Family   (Last 6 months)          6 mo.)                          2.60    4,212,000
                                           Gourmet Food/Gift
                  Purchased Online/Offline Baskets (p/online - last 6
Health & Family   (Last 6 months)          mo.)                            2.80    4,651,000

                  Purchased Online/Offline Pet Products/Supplies
Health & Family   (Last 6 months)          (p/anywhere - last 6 mo.)      34.90   57,638,000

                  Purchased Online/Offline Pet Products/Supplies
Health & Family   (Last 6 months)          (p/in-person - last 6 mo.)       29    47,941,000
                                           Pet Products/Supplies
                  Purchased Online/Offline (p/offline not online - last
Health & Family   (Last 6 months)          6 mo.)                           26    42,901,000

                  Purchased Online/Offline Pet Products/Supplies
Health & Family   (Last 6 months)          (p/online - last 6 mo.)         8.90   14,736,000
                                           Pet Products/Supplies
                  Purchased Online/Offline (p/online not offline - last
Health & Family   (Last 6 months)          6 mo.)                          5.20    8,600,000
                                           Pet Products/Supplies
                  Purchased Online/Offline (p/phone or mail - last 6
Health & Family   (Last 6 months)          mo.)                            1.70    2,778,000
                                           Toys/Non-Computer
                  Purchased Online/Offline Games (p/anywhere - last
Health & Family   (Last 6 months)          6 mo.)                         14.80   24,449,000
                                           Toys/Non-Computer
                  Purchased Online/Offline Games (p/offline not
Health & Family   (Last 6 months)          online - last 6 mo.)           10.10   16,732,000
                                           Toys/Non-Computer
                  Purchased Online/Offline Games (p/online - last 6
Health & Family   (Last 6 months)          mo.)                            4.70    7,717,000
                                           Toys/Non-Computer
                  Purchased Online/Offline Games (p/online not
Health & Family   (Last 6 months)          offline - last 6 mo.)           3.60    5,996,000
                                           Vitamins/Nutritional
                  Purchased Online/Offline Supplements (p/anywhere -
Health & Family   (Last 6 months)          last 6 mo.)                    27.50   45,325,000
                                           Vitamins/Nutritional
                  Purchased Online/Offline Supplements (p/in-person -
Health & Family   (Last 6 months)          last 6 mo.)                    20.10   33,163,000
                                           Vitamins/Nutritional
                  Purchased Online/Offline Supplements (p/offline
Health & Family   (Last 6 months)          not online - last 6 mo.)       19.10   31,533,000
                                           Vitamins/Nutritional
                  Purchased Online/Offline Supplements (p/online -
Health & Family   (Last 6 months)          last 6 mo.)                     8.40   13,792,000
                                           Vitamins/Nutritional
                  Purchased Online/Offline Supplements (p/online not
Health & Family   (Last 6 months)          offline - last 6 mo.)           5.60    9,193,000
                                           Vitamins/Nutritional
                  Purchased Online/Offline Supplements (p/phone or
Health & Family   (Last 6 months)          mail - last 6 mo.)             2.70     4,452,000
                                           Computer Software -
                  Purchased Phone/Mail     Educational (p/phone or
Health & Family   (Last 6 Months)          mail - last 6 mo.)             0.60     1,030,000
                                           Computer Software -
                  Purchased/Transacted     Educational (p/online -
Health & Family   Online (Last 30 days)    last 30 days)                  0.60      961,000
                  Purchased/Transacted     Drugs/Remedies - Any
Health & Family   Online (Last 30 days)    (p/online - last 30 days)        9     14,935,000
                                           Drugs/Remedies - Non-
                  Purchased/Transacted     Prescription (p/online -
Health & Family   Online (Last 30 days)    last 30 days)                  4.30     7,172,000
                                           Drugs/Remedies -
                  Purchased/Transacted     Prescription (p/online -
Health & Family   Online (Last 30 days)    last 30 days)                  6.90    11,452,000
                  Purchased/Transacted     Fitness & Diet Products
Health & Family   Online (Last 30 days)    (p/online - last 30 days)      1.90     3,115,000
                  Purchased/Transacted     Insurance - Health
Health & Family   Online (Last 30 days)    (t/online - last 30 days)      1.50     2,545,000
                  Purchased/Transacted     Loans - Student (t/online -
Health & Family   Online (Last 30 days)    last 30 days)                  1.70     2,777,000
                  Purchased/Transacted     Pet Products/Supplies
Health & Family   Online (Last 30 days)    (p/online - last 30 days)        6      9,953,000
                                           Toys/Non-computer
                  Purchased/Transacted     Games (p/online - last 30
Health & Family   Online (Last 30 days)    days)                          2.60     4,352,000
                                           Vitamins/Nutritional
                  Purchased/Transacted     Supplements (p/online -
Health & Family   Online (Last 30 days)    last 30 days)                    5      8,192,000
                                           Computer Software -
                  Purchased/Transacted     Educational (p/online -
Health & Family   Online (Last 6 months)   last 6 mo.)                    1.10     1,897,000
                  Purchased/Transacted     Drugs/Remedies - Any
Health & Family   Online (Last 6 months)   (p/online - last 6 mo.)       11.70    19,295,000
                  Purchased/Transacted     Insurance - Health
Health & Family   Online (Last 6 months)   (t/online - last 6 mo.)        2.10     3,520,000
                  Purchased/Transacted     Loans - Student (t/online -
Health & Family   Online (Last 6 months)   last 6 mo.)                    2.40     3,884,000
Health & Family   Sexual Orientation       Gay/Lesbian                      2      3,352,000
Health & Family   Sexual Orientation       Gay/Lesbian/Bisexual           3.80     6,250,000
Health & Family   Sexual Orientation       Heterosexual                  90.90   150,118,000
                                           Computer Software -
                  Shop/Not Purchase (Last Educational (s/np/online -
Health & Family   6 months)                last 6 mo.)                    1.40     2,346,000
                  Shop/Not Purchase (Last Drugs/Remedies - Any
Health & Family   6 months)                (s/np/online - last 6 mo.)     5.40     8,870,000
                                           Drugs/Remedies - Non-
                  Shop/Not Purchase (Last Prescription (s/np/online -
Health & Family   6 months)                last 6 mo.)                    4.20     7,002,000
                                           Drugs/Remedies -
                  Shop/Not Purchase (Last Prescription (s/np/online -
Health & Family   6 months)                last 6 mo.)                      3      4,879,000
                  Shop/Not Purchase (Last Fitness & Diet Products
Health & Family   6 months)                (s/np/online - last 6 mo.)     4.20     6,883,000
                  Shop/Not Purchase (Last   Insurance - Health (s-
Health & Family   6 months)                 nt/online - last 6 mo.)        1.40    2,280,000
                  Shop/Not Purchase (Last   Loans - Student (s-
Health & Family   6 months)                 nt/online - last 6 mo.)        0.80    1,282,000
                  Shop/Not Purchase (Last   Pet Products/Supplies
Health & Family   6 months)                 (s/np/online - last 6 mo.)     4.80    7,880,000
                                            Toys/Non-Computer
                  Shop/Not Purchase (Last   Games (s/np/online - last
Health & Family   6 months)                 6 mo.)                         4.20    6,902,000
                                            Vitamins/Nutritional
                  Shop/Not Purchase (Last   Supplements (s/np/online -
Health & Family   6 months)                 last 6 mo.)                    4.30    7,178,000
                                            Computer Software -
                  Shopped Online (Last 30   Educational (s/online -
Health & Family   days)                     last 30 days)                  1.40    2,237,000
                  Shopped Online (Last 30   Drugs/Remedies - Any
Health & Family   days)                     (s/online - last 30 days)     12.50   20,570,000
                                            Drugs/Remedies - Non-
                  Shopped Online (Last 30   Prescription (s/online -
Health & Family   days)                     last 30 days)                  6.70   11,130,000
                                            Drugs/Remedies -
                  Shopped Online (Last 30   Prescription (s/online -
Health & Family   days)                     last 30 days)                  8.80   14,513,000
                  Shopped Online (Last 30   Fitness & Diet Products
Health & Family   days)                     (s/online - last 30 days)      4.30    7,152,000
                  Shopped Online (Last 30   Insurance - Health
Health & Family   days)                     (s/online - last 30 days)      0.90    1,492,000
                  Shopped Online (Last 30   Loans - Student (s/online -
Health & Family   days)                     last 30 days)                  0.60     977,000
                  Shopped Online (Last 30   Pet Products/Supplies
Health & Family   days)                     (s/online - last 30 days)        9    14,852,000
                                            Toys/Non-computer
                  Shopped Online (Last 30   Games (s/online - last 30
Health & Family   days)                     days)                          5.40    8,865,000
                                            Vitamins/Nutritional
                  Shopped Online (Last 30   Supplements (s/online -
Health & Family   days)                     last 30 days)                  7.40   12,293,000
                                            Computer Software -
                  Shopped Online (Last 6    Educational (s/online -
Health & Family   months)                   last 6 mo.)                    2.50    4,147,000
                  Shopped Online (Last 6    Drugs/Remedies - Any
Health & Family   months)                   (s/online - last 6 mo.)       16.40   27,002,000
                                            Drugs/Remedies - Non-
                  Shopped Online (Last 6    Prescription (s/online -
Health & Family   months)                   last 6 mo.)                    9.90   16,370,000
                                            Drugs/Remedies -
                  Shopped Online (Last 6    Prescription (s/online -
Health & Family   months)                   last 6 mo.)                   11.30   18,656,000
                  Shopped Online (Last 6    Fitness & Diet Products
Health & Family   months)                   (s/online - last 6 mo.)        7.30   11,979,000
                                            Gourmet Food/Gift
                  Shopped Online (Last 6    Baskets (s/online - last 6
Health & Family   months)                   mo.)                             5     8,287,000
                  Shopped Online (Last 6    Insurance - Health
Health & Family   months)                   (s/online - last 6 mo.)        1.70    2,858,000
                       Shopped Online (Last 6     Loans - Student (s/online -
Health & Family        months)                    last 6 mo.)                    1.10     1,755,000
                       Shopped Online (Last 6     Pet Products/Supplies
Health & Family        months)                    (s/online - last 6 mo.)       13.30    21,988,000
                                                  Toys/Non-Computer
                       Shopped Online (Last 6     Games (s/online - last 6
Health & Family        months)                    mo.)                           8.60    14,251,000
                                                  Vitamins/Nutritional
                       Shopped Online (Last 6     Supplements (s/online -
Health & Family        months)                    last 6 mo.)                   12.20    20,174,000

Health & Family        Tobacco Products Used      Cigarettes (tobacco used)     19.80    32,650,000
Health & Family        Tobacco Products Used      Cigars (tobacco used)          3.50     5,768,000
                                                  Snuff / chewing tobacco
Health & Family        Tobacco Products Used      (tobacco used)                 2.70     4,515,000

Health & Family        Tobacco Products Used      Use no tobacco products       75.10   123,958,000
                       Types of Movies            Kids/Family - Animated
                       Attended/Rented (last 30   (movies/attended- last 30
Health & Family        days)                      days)                          8.90    14,651,000
                       Types of Movies            Kids/Family - Animated
                       Attended/Rented (last 30   (movies/rented- last 30
Health & Family        days)                      days)                         18.60    30,641,000

                       Types of Movies            Kids/Family - Live Action
                       Attended/Rented (last 30   (movies/attended- last 30
Health & Family        days)                      days)                          3.50     5,807,000
                       Types of Movies            Kids/Family - Live Action
                       Attended/Rented (last 30   (movies/rented- last 30
Health & Family        days)                      days)                          9.30    15,424,000
                       Business Purchase
                       Decision Makers or         ASPs/Internet Access/Site
Influencer / Advisor   Influencers                Hosting DM/Influencer          2.90     4,869,000
                       Business Purchase
                       Decision Makers or         Any Decision
Influencer / Advisor   Influencers                Maker/Influencer              15.50    25,665,000
                       Business Purchase
                       Decision Makers or         Business Applications
Influencer / Advisor   Influencers                Software DM/Influencer         2.30     3,797,000
                       Business Purchase
                       Decision Makers or         Business Consulting
Influencer / Advisor   Influencers                Services DM/Influencer         2.80     4,622,000
                       Business Purchase
                       Decision Makers or         Business Equipment
Influencer / Advisor   Influencers                DM/Influencer                  5.10     8,503,000
                       Business Purchase
                       Decision Makers or         Business Furnishings
Influencer / Advisor   Influencers                DM/Influencer                  4.10     6,789,000
                       Business Purchase          Car/Van/Truck Parts or
                       Decision Makers or         Components
Influencer / Advisor   Influencers                DM/Influencer                  2.40     3,944,000
                       Business Purchase
                       Decision Makers or         Cars/Vans/Trucks
Influencer / Advisor   Influencers                DM/Influencer                  2.90     4,755,000
                       Business Purchase
                       Decision Makers or   Commercial Real Estate
Influencer / Advisor   Influencers          Services DM/Influencer        1.10    1,864,000
                       Business Purchase
                       Decision Makers or   Computer Hardware
Influencer / Advisor   Influencers          DM/Influencer                   6     9,840,000
                       Business Purchase
                       Decision Makers or   Computer Software
Influencer / Advisor   Influencers          DM/Influencer                 6.50   10,694,000
                       Business Purchase    Construction
                       Decision Makers or   Equipment/Machinery/To
Influencer / Advisor   Influencers          ols DM/Influencer             2.40    3,921,000
                       Business Purchase
                       Decision Makers or   Corporate Gifts
Influencer / Advisor   Influencers          DM/Influencer                 2.50    4,115,000
                       Business Purchase
                       Decision Makers or   Energy Supply
Influencer / Advisor   Influencers          DM/Influencer                 2.50    4,052,000
                       Business Purchase
                       Decision Makers or   Financial Services
Influencer / Advisor   Influencers          DM/Influencer                   3     4,888,000
                       Business Purchase    Food/Food
                       Decision Makers or   Packaging/Food Service
Influencer / Advisor   Influencers          DM/Influencer                   3     5,011,000
                       Business Purchase
                       Decision Makers or   Hardware & Infrastructure
Influencer / Advisor   Influencers          DM/Influencer                 2.30    3,805,000
                       Business Purchase
                       Decision Makers or   Human Resource Services
Influencer / Advisor   Influencers          DM/Influencer                 2.90    4,836,000
                       Business Purchase
                       Decision Makers or   IT Technology Consulting
Influencer / Advisor   Influencers          Services DM/Influencer        2.60    4,366,000
                       Business Purchase
                       Decision Makers or   Internet / E-Business
Influencer / Advisor   Influencers          DM/Influencer                 1.40    2,332,000
                       Business Purchase
                       Decision Makers or   Marketing Services
Influencer / Advisor   Influencers          DM/Influencer                 3.30    5,404,000
                       Business Purchase
                       Decision Makers or   Networking
Influencer / Advisor   Influencers          DM/Influencer                 1.20    2,051,000
                       Business Purchase
                       Decision Makers or   Office Supplies
Influencer / Advisor   Influencers          DM/Influencer                 8.50   14,009,000
                       Business Purchase    Other Technology
                       Decision Makers or   Consulting Services
Influencer / Advisor   Influencers          DM/Influencer                 1.70    2,768,000
                       Business Purchase
                       Decision Makers or   Peripherals / Digital Tools
Influencer / Advisor   Influencers          DM/Influencer                 1.30    2,089,000
                       Business Purchase
                       Decision Makers or
Influencer / Advisor   Influencers          Printing DM/Influencer        5.10    8,345,000
                       Business Purchase
                       Decision Makers or    Raw Materials
Influencer / Advisor   Influencers           DM/Influencer                 2.50    4,097,000
                       Business Purchase     Security & Risk
                       Decision Makers or    Management
Influencer / Advisor   Influencers           DM/Influencer                 0.90    1,415,000
                       Business Purchase
                       Decision Makers or
Influencer / Advisor   Influencers           Servers DM/Influencer           1     1,714,000
                       Business Purchase
                       Decision Makers or    Services & Outsourcing
Influencer / Advisor   Influencers           DM/Influencer                   1     1,620,000
                       Business Purchase
                       Decision Makers or    Software Infrastructure
Influencer / Advisor   Influencers           DM/Influencer                 1.10    1,853,000
                       Business Purchase     Storage & Data
                       Decision Makers or    Management
Influencer / Advisor   Influencers           DM/Influencer                 1.40    2,281,000
                       Business Purchase
                       Decision Makers or    Telephone Equipment
Influencer / Advisor   Influencers           DM/Influencer                   4     6,566,000
                       Business Purchase
                       Decision Makers or    Telephone Services
Influencer / Advisor   Influencers           DM/Influencer                 3.60    5,862,000
                       Business Purchase
                       Decision Makers or    Travel Services
Influencer / Advisor   Influencers           DM/Influencer                 2.90    4,791,000
                       Business Purchase     Warehousing &
                       Decision Makers or    Transportation
Influencer / Advisor   Influencers           DM/Influencer                 1.50    2,498,000
                       Business Purchase
                       Decision Makers or    Wireless/Mobile DM
Influencer / Advisor   Influencers           Influencer                    1.60    2,663,000

                       Frequently Provides   Beauty / Cosmetics
Influencer / Advisor   Advice                (provide frequent advice)     6.90   11,462,000
                       Frequently Provides   Books (provide frequent
Influencer / Advisor   Advice                advice)                      14.90   24,537,000

                       Frequently Provides   Clothes / Fashion (provide
Influencer / Advisor   Advice                frequent advice)              8.90   14,707,000

                                             Computer
                       Frequently Provides   Hardware/Software
Influencer / Advisor   Advice                (provide frequent advice)    12.90   21,322,000
                       Frequently Provides   Electronics (provide
Influencer / Advisor   Advice                frequent advice)             12.90   21,337,000

                       Frequently Provides   Financial Information
Influencer / Advisor   Advice                (provide frequent advice)     5.90    9,672,000
                                             Health / Dieting /
                       Frequently Provides   Exercising (provide
Influencer / Advisor   Advice                frequent advice)             11.50   19,067,000
                                             Home Decorating /
                       Frequently Provides   Interior Design (provide
Influencer / Advisor   Advice                frequent advice)              6.50   10,733,000
                                                  Home Improvement /
                       Frequently Provides        Repair (provide frequent
Influencer / Advisor   Advice                     advice)                      8.30    13,637,000

                                                  Household Products -
                       Frequently Provides        Food & Beverages
Influencer / Advisor   Advice                     (provide frequent advice)   15.30    25,201,000
                                                  Household Products - Non-
                       Frequently Provides        food (provide frequent
Influencer / Advisor   Advice                     advice)                       10     16,434,000
                       Frequently Provides        Movies (provide frequent
Influencer / Advisor   Advice                     advice)                     22.10    36,437,000
                       Frequently Provides        Music (provide frequent
Influencer / Advisor   Advice                     advice)                     18.70    30,807,000
                                                  Online Shopping / E-
                       Frequently Provides        Commerce (provide
Influencer / Advisor   Advice                     frequent advice)            10.60    17,471,000

                       Frequently Provides        Parenting / Family
Influencer / Advisor   Advice                     (provide frequent advice)   11.40    18,840,000

                       Frequently Provides        Politics / Current Events
Influencer / Advisor   Advice                     (provide frequent advice)   13.80    22,836,000

                       Frequently Provides        Relationships / Dating
Influencer / Advisor   Advice                     (provide frequent advice)    8.30    13,655,000

                       Frequently Provides        Religion / Spirituality
Influencer / Advisor   Advice                     (provide frequent advice)   12.20    20,092,000

                       Frequently Provides        Restaurants or Bars
Influencer / Advisor   Advice                     (provide frequent advice)     13     21,545,000

                       Frequently Provides        Television Programs
Influencer / Advisor   Advice                     (provide frequent advice)   20.20    33,369,000
                       Frequently Provides        Travel (provide frequent
Influencer / Advisor   Advice                     advice)                     10.20    16,862,000
                       Frequently Provides        Video Games (provide
Influencer / Advisor   Advice                     frequent advice)              10     16,585,000

                                                  Websites / Internet
                       Frequently Provides        Content & Services
Influencer / Advisor   Advice                     (provide frequent advice)     17     28,052,000
                       Grocery Decision
Influencer / Advisor   Maker/Purchaser            Grocery Decision Maker      61.80   102,083,000
                       Grocery Decision
Influencer / Advisor   Maker/Purchaser            Grocery Influencer          26.60    43,900,000
                       Grocery Decision           No Participation in
Influencer / Advisor   Maker/Purchaser            Grocery Decisions           10.80    17,799,000
                                                  How-To Advice -
                       Online Activity (Last 30   Seek/Give (last 30 days -
Influencer / Advisor   days)                      recalled)                   11.90    19,698,000
                                                  Product Reviews -
                       Online Activity (Last 30   Seek/Post (last 30 days -
Influencer / Advisor   days)                      recalled)                   11.90    19,727,000
                       Radio Programming          Advice/Home-Help
Influencer / Advisor   Listenership (Last 7 days) Shows (radio - last 7 days)    2.90     4,735,000
Internet Access &
Activities             Access Frequency           Online 1+ times a day         51.70    85,333,000
Internet Access &
Activities             Access Frequency           Online < 1 time a week         1.80     3,005,000
Internet Access &
Activities             Access Frequency           Online 1-2 times a week          4      6,527,000
Internet Access &
Activities             Access Frequency           Online 3-4 times a week        5.90     9,749,000
Internet Access &
Activities             Access Frequency           Online 5-6 times a week        7.70    12,639,000
Internet Access &
Activities             Access Frequency           Online 1-7 times a week       96.60   159,472,992
Internet Access &
Activities             Access Frequency           Online 3-7 times a week       92.60   152,946,000
Internet Access &
Activities             Access Frequency           Online 5-7 times a week       86.70   143,196,992
Internet Access &
Activities             Access Frequency           Online every day              27.40    45,225,000
                                                  Access from Home
Internet Access &                                 (any)(includes work from
Activities             Access Location - Any      home)                         96.90   159,988,992
Internet Access &                                 Access from Internet
Activities             Access Location - Any      cafe/coffee shop (any)         6.30    10,418,000
Internet Access &                                 Access from both home
Activities             Access Location - Any      and work                      36.60    60,473,000
Internet Access &                                 Access from cellular
Activities             Access Location - Any      phone (any)                   33.50    55,239,000
                                                  Access from cellular
Internet Access &                                 phone/wireless device
Activities             Access Location - Any      (any)                         33.50    55,239,000
                                                  Access from
Internet Access &                                 friend's/family's home
Activities             Access Location - Any      (any)                           23     37,934,000
Internet Access &
Activities             Access Location - Any      Access from home (any)        96.10   158,699,008
Internet Access &                                 Access from home (no
Activities             Access Location - Any      work access)                  59.50    98,226,000
                                                  Access from hotel
Internet Access &                                 room/business center
Activities             Access Location - Any      (any)                         16.40    27,102,000
Internet Access &
Activities             Access Location - Any      Access from library (any)     13.70    22,629,000
                                                  Access from outside
Internet Access &                                 home, work, university
Activities             Access Location - Any      (Wi-Fi) (any)                 20.50    33,872,000
Internet Access &
Activities             Access Location - Any      Access from school (any)      11.90    19,583,000
Internet Access &
Activities             Access Location - Any      Access from work (any)        38.80    64,025,000
Internet Access &                                 Access from work (no
Activities             Access Location - Any      home access)                   2.20     3,552,000
Internet Access &                                 Access from work inside
Activities             Access Location - Any      home (any)                    15.10    24,860,000
Internet Access &                               Access from work outside
Activities          Access Location - Any       home (any)                 33.80    55,881,000
                                                Access from
Internet Access &                               friend's/family's home
Activities          Access Location - Primary   (primary)                   0.70     1,118,000
Internet Access &                               Access from home
Activities          Access Location - Primary   (primary)                  80.70   133,305,000
Internet Access &                               Access from library
Activities          Access Location - Primary   (primary)                   0.90     1,484,000
                                                Access from outside
Internet Access &                               home, work, university
Activities          Access Location - Primary   (Wi-Fi) (primary)           1.10     1,813,000
Internet Access &                               Access from school
Activities          Access Location - Primary   (primary)                   1.40     2,301,000
Internet Access &                               Access from work
Activities          Access Location - Primary   (primary)                  13.80    22,857,000
Internet Access &                               Access from work inside
Activities          Access Location - Primary   home (primary)              2.90     4,858,000
Internet Access &                               Access from work outside
Activities          Access Location - Primary   home (primary)             10.90    17,999,000
Internet Access &
Activities          Broadband ISP               ALLTEL DSL ISP              0.20      396,000
Internet Access &
Activities          Broadband ISP               AT&T Yahoo! DSL ISP         8.50    13,996,000
Internet Access &
Activities          Broadband ISP               BellSouth DSL ISP             2      3,349,000
Internet Access &
Activities          Broadband ISP               CableOne Cable ISP          0.50      870,000
Internet Access &
Activities          Broadband ISP               CenturyLink DSL ISP         2.20     3,649,000
Internet Access &
Activities          Broadband ISP               Comcast Cable ISP          11.80    19,464,000
Internet Access &
Activities          Broadband ISP               Cox Cable ISP               3.50     5,713,000
Internet Access &
Activities          Broadband ISP               EarthLink Cable ISP         0.30      559,000
Internet Access &
Activities          Broadband ISP               EarthLink Cable/DSL ISP     0.90     1,478,000
Internet Access &
Activities          Broadband ISP               EarthLink DSL ISP           0.60      919,000
Internet Access &                               Insight Broadband Cable
Activities          Broadband ISP               ISP                         0.50      756,000
Internet Access &
Activities          Broadband ISP               Juno DSL ISP                0.10      102,000
Internet Access &
Activities          Broadband ISP               Mediacom Cable ISP          0.70     1,154,000
Internet Access &                               Optimum (Cablevision)
Activities          Broadband ISP               Cable ISP                   1.50     2,541,000
Internet Access &
Activities          Broadband ISP               Qwest DSL ISP               3.10     5,104,000
Internet Access &
Activities          Broadband ISP               Road Runner Cable ISP       7.60    12,540,000
Internet Access &
Activities          Broadband ISP               Suddenlink Cable ISP        0.70     1,173,000
Internet Access &                               U-Verse (AT&T) DSL
Activities          Broadband ISP               ISP                         1.70     2,746,000
Internet Access &
Activities          Broadband ISP              Verizon DSL ISP               6.50   10,686,000
                    Computer Used for          Music/Audio - Listen to
Internet Access &   Audio/Video (Last 30       any (computer - last 30
Activities          days)                      days - recalled)             38.10   62,846,000
                                               Movie/TV Show -
Internet Access &   Computer Used for          Download (computer -
Activities          Audio/Video (Yesterday)    yesterday - recalled)         1.40    2,314,000
                                               Movie/TV Show -
                                               Download from DVR
Internet Access &   Computer Used for          (computer - yesterday -
Activities          Audio/Video (Yesterday)    recalled)                     0.60     980,000
                                               Any Free Video or
                    Computer Used for          Music/Audio Download
Internet Access &   Audio/Video Online (Last   (computer - last 30 days -
Activities          30 days)                   recalled)                    21.20   34,920,000
                    Computer Used for          Any Streaming Audio or
Internet Access &   Audio/Video Online (Last   Video (last 30 days -
Activities          30 days)                   recalled)                    31.30   51,656,000
                    Computer Used for          Email or IM audio clip
Internet Access &   Audio/Video Online (Last   (computer - last 30 days -
Activities          30 days)                   recalled)                     3.30    5,381,000
                    Computer Used for          Music - Any Streaming
Internet Access &   Audio/Video Online (Last   (computer or wireless -
Activities          30 days)                   last 30 days - recalled)     24.80   41,022,000
                    Computer Used for          Music/Audio - Free
Internet Access &   Audio/Video Online (Last   Download (computer - last
Activities          30 days)                   30 days - recalled)          12.90   21,220,000
                                               Music/Audio - Listen to
                    Computer Used for          Streaming Radio
Internet Access &   Audio/Video Online (Last   (computer - last 30 days -
Activities          30 days)                   recalled)                    15.30   25,245,000
                    Computer Used for          TV - Live Broadcast
Internet Access &   Audio/Video Online (Last   (online video - last 30
Activities          30 days)                   days - recalled)              1.30    2,219,000
                    Computer Used for          TV - Pre-Recorded Clip
Internet Access &   Audio/Video Online (Last   (online video - last 30
Activities          30 days)                   days - recalled)              6.50   10,766,000
                                               Video - Download File for
                    Computer Used for          Portable Media (podcast)
Internet Access &   Audio/Video Online (Last   (computer - last 30 days -
Activities          30 days)                   recalled)                     2.60    4,372,000
                    Computer Used for          Video - Free Download
Internet Access &   Audio/Video Online (Last   (computer - last 30 days -
Activities          30 days)                   recalled)                    12.90   21,366,000
                                               Video - Watched
                    Computer Used for          Streaming Video
Internet Access &   Audio/Video Online (Last   (computer - last 30 days -
Activities          30 days)                   recalled)                    23.20   38,345,000
                                               Any Free Video or
                    Computer Used for          Music/Audio Download
Internet Access &   Audio/Video Online         (computer - yesterday -
Activities          (Yesterday)                recalled)                     5.20    8,589,000
                    Computer Used for          Any Streaming Audio or
Internet Access &   Audio/Video Online         Video (yesterday -
Activities          (Yesterday)                recalled)                    11.40   18,879,000
                    Computer Used for    Email or IM audio clip
Internet Access &   Audio/Video Online   (computer - yesterday -
Activities          (Yesterday)          recalled)                    1     1,699,000

                    Computer Used for    Listen to Streaming
Internet Access &   Audio/Video Online   Music/Audio on Demand
Activities          (Yesterday)          (yesterday - recalled)     5.20    8,575,000
                    Computer Used for    Music - Any Streaming
Internet Access &   Audio/Video Online   (computer or wireless -
Activities          (Yesterday)          yesterday - recalled)      8.50   14,029,000

                                         Music/Audio - Download
                    Computer Used for    File for Portable Media
Internet Access &   Audio/Video Online   (podcast) (computer -
Activities          (Yesterday)          yesterday - recalled)      1.30    2,198,000
                    Computer Used for    Music/Audio - Free
Internet Access &   Audio/Video Online   Download (computer -
Activities          (Yesterday)          yesterday - recalled)      2.60    4,310,000
                                         Music/Audio - Listen to
                    Computer Used for    Streaming Radio
Internet Access &   Audio/Video Online   (computer - yesterday -
Activities          (Yesterday)          recalled)                  5.10    8,489,000
                                         Video - Any
                    Computer Used for    Online/Offline Watching
Internet Access &   Audio/Video Online   (computer - yesterday -
Activities          (Yesterday)          recalled)                 11.20   18,550,000
                    Computer Used for    Video - Free Download
Internet Access &   Audio/Video Online   (computer - yesterday -
Activities          (Yesterday)          recalled)                  3.30    5,495,000
                                         Video - Watched
                    Computer Used for    Streaming Video
Internet Access &   Audio/Video Online   (computer - yesterday -
Activities          (Yesterday)          recalled)                  7.40   12,227,000
Internet Access &
Activities          Dial-Up ISP          AT&T Worldnet ISP          0.70    1,188,000
Internet Access &
Activities          Dial-Up ISP          AT&T Yahoo! DSL ISP        8.50   13,996,000
Internet Access &                        America Online (AOL)
Activities          Dial-Up ISP          ISP                        1.40    2,301,000
Internet Access &
Activities          Dial-Up ISP          BellSouth Dial-Up ISP      0.10     149,000
Internet Access &                        Company provided dial-
Activities          Dial-Up ISP          up access                  0.30     504,000
Internet Access &
Activities          Dial-Up ISP          EarthLink ISP              0.20     377,000
Internet Access &
Activities          Dial-Up ISP          Juno ISP                   0.10     229,000
Internet Access &
Activities          Dial-Up ISP          MSN ISP                    0.50     786,000
Internet Access &
Activities          Dial-Up ISP          NetZero ISP                0.40     651,000
Internet Access &
Activities          Dial-Up ISP          Netscape ISP               0.10     230,000
Internet Access &                        Optimum Online ISP
Activities          Dial-Up ISP          (Cablevision)              1.50    2,541,000
Internet Access &
Activities          Dial-Up ISP                PeoplePC ISP                   0.40     661,000
Internet Access &                              United Online (Juno or
Activities          Dial-Up ISP                NetZero) ISP                   0.50     880,000

Internet Access &   E-Mail Newsletters (Last Business & Finance (e-
Activities          30 Days)                 newsletter - last 30 days)       3.10    5,053,000
                                             Email Newsletter -
Internet Access &   E-Mail Newsletters (Last Read/Signed up (last 30
Activities          30 Days)                 days)                           17.90   29,603,000

                                             Entertainment
Internet Access &   E-Mail Newsletters (Last (Books/Movies/TV) (e-
Activities          30 Days)                 newsletter - last 30 days)       3.40    5,620,000

Internet Access &   E-Mail Newsletters (Last General News (e-
Activities          30 Days)                 newsletter - last 30 days)       4.40    7,327,000

Internet Access &   E-Mail Newsletters (Last Health & Fitness (e-
Activities          30 Days)                 newsletter - last 30 days)       4.60    7,642,000

Internet Access &   E-Mail Newsletters (Last Hobbies & Interests (e-
Activities          30 Days)                 newsletter - last 30 days)       3.90    6,390,000

Internet Access &   E-Mail Newsletters (Last Home & Family (e-
Activities          30 Days)                 newsletter - last 30 days)       2.60    4,243,000

Internet Access &   E-Mail Newsletters (Last Internet & Technology (e-
Activities          30 Days)                 newsletter - last 30 days)       2.40    3,910,000

Internet Access &   E-Mail Newsletters (Last Jokes/Humor (e-
Activities          30 Days)                 newsletter - last 30 days)       2.40    3,902,000

                                             Local/Regional News &
Internet Access &   E-Mail Newsletters (Last Entertainment (e-
Activities          30 Days)                 newsletter - last 30 days)       2.80    4,645,000
                                             Membership (E-
Internet Access &   E-Mail Newsletters (Last Newsletter/Recalled Last
Activities          30 Days)                 30 Days)                         2.50    4,154,000
Internet Access &   E-Mail Newsletters (Last Music (e-newsletter - last
Activities          30 Days)                 30 days)                         1.90    3,167,000

Internet Access &   E-Mail Newsletters (Last News - Any (e-newsletter -
Activities          30 Days)                 last 30 days)                    5.80    9,556,000

Internet Access &   E-Mail Newsletters (Last Nutrition / Cooking (e-
Activities          30 Days)                 newsletter - last 30 days)       3.30    5,457,000

Internet Access &   E-Mail Newsletters (Last   Politics/Public Affairs (e-
Activities          30 Days)                   newsletter - last 30 days)     2.80    4,571,000
Internet Access &   E-Mail Newsletters (Last   Sports (e-newsletter - last
Activities          30 Days)                   30 days)                       2.10    3,547,000

                                             Trade News (non-Internet
Internet Access &   E-Mail Newsletters (Last or Financial) (e-newsletter
Activities          30 Days)                 - last 30 days)                    1     1,688,000
Internet Access &   E-Mail Newsletters (Last Travel & Leisure (e-
Activities          30 Days)                 newsletter - last 30 days)      2.60    4,339,000

                                                Websites / Internet
Internet Access &   Frequently Provides         Content & Services
Activities          Advice                      (provide frequent advice)     17    28,052,000
Internet Access &   Internet-Related Activities Internet cookies deleted
Activities          (Last 30 days)              (last 30 days - recalled)   35.90   59,306,000
                                                Internet security setting
Internet Access &   Internet-Related Activities changed (last 30 days -
Activities          (Last 30 days)              recalled)                     14    23,055,000

                                                Listen to Streaming
Internet Access &   Internet-Related Activities Music/Audio on Demand
Activities          (Last 30 days)              (last 30 days - recalled)   17.20   28,401,000
                                                Pop-up ad blocking
Internet Access &   Internet-Related Activities program used (last 30
Activities          (Last 30 days)              days - recalled)            36.60   60,487,000
                                                Searched via browser
Internet Access &   Internet-Related Activities toolbar (last 30 days -
Activities          (Last 30 days)              recalled)                   34.50   56,979,000
                                                Spyware/privacy software
Internet Access &   Internet-Related Activities ran (last 30 days -
Activities          (Last 30 days)              recalled)                   34.70   57,327,000
Internet Access &   Online Activity (Last 30 Bills Paid/Viewed (last 30
Activities          days)                       days - recalled)            45.70   75,462,000
                                                Blogs - Made a
Internet Access &   Online Activity (Last 30 comment/post (last 30
Activities          days)                       days - recalled)             6.80   11,215,000
Internet Access &   Online Activity (Last 30 Blogs - Read/Viewed (last
Activities          days)                       30 days - recalled)         13.70   22,574,000
Internet Access &   Online Activity (Last 30 Books - Read Online (last
Activities          days)                       30 days - recalled)          3.20    5,245,000
                                                Class Sign-
Internet Access &   Online Activity (Last 30 up/Participation (online)
Activities          days)                       (last 30 days - recalled)    7.60   12,520,000
Internet Access &   Online Activity (Last 30 Classifieds (online) (last
Activities          days)                       30 days - recalled)           15    24,706,000
Internet Access &   Online Activity (Last 30 Comics - Read Online
Activities          days)                       (last 30 days - recalled)    5.80    9,508,000
                                                Consumer generated
                                                video - Made a
Internet Access &   Online Activity (Last 30 comment/post (last 30
Activities          days)                       days - recalled)             6.40   10,507,000
                                                Consumer generated
Internet Access &   Online Activity (Last 30 video - Read/Viewed (last
Activities          days)                       30 days - recalled)         25.20   41,561,000
                                                Credit Rating/History
Internet Access &   Online Activity (Last 30 Check (last 30 days -
Activities          days)                       recalled)                      5     8,235,000
                                                Dictionary/Thesaurus -
Internet Access &   Online Activity (Last 30 Use Online (last 30 days -
Activities          days)                       recalled)                   20.20   33,308,000
                                               Download - Gift
Internet Access &   Online Activity (Last 30   Certificates (last 30 days -
Activities          days)                      recalled)                       5.30     8,745,000
                                               Download - New
                                               Software/Application/Too
Internet Access &   Online Activity (Last 30   lbar (last 30 days -
Activities          days)                      recalled)                      11.20    18,515,000
                                               Download - Online
Internet Access &   Online Activity (Last 30   Coupons (last 30 days -
Activities          days)                      recalled)                      19.60    32,337,000
                                               Electronic Greeting Card
Internet Access &   Online Activity (Last 30   Sent/Received (last 30
Activities          days)                      days - recalled)               11.20    18,477,000
                                               Electronic Invite
Internet Access &   Online Activity (Last 30   Sent/Received (last 30
Activities          days)                      days - recalled)                7.60    12,601,000
Internet Access &   Online Activity (Last 30   Email - Any (last 30 days -
Activities          days)                      recalled)                      72.40   119,490,000
Internet Access &   Online Activity (Last 30   Email - Personal (last 30
Activities          days)                      days - recalled)               67.70   111,768,000
Internet Access &   Online Activity (Last 30   Email - School (last 30
Activities          days)                      days - recalled)               10.30    16,952,000
Internet Access &   Online Activity (Last 30   Email - Work (last 30
Activities          days)                      days - recalled)               24.90    41,170,000
                                               Encyclopedia - Use
Internet Access &   Online Activity (Last 30   Online (last 30 days -
Activities          days)                      recalled)                      12.20    20,190,000
Internet Access &   Online Activity (Last 30   Fantasy Sports (last 30
Activities          days)                      days - recalled)                  4      6,531,000
                                               Forums/Groups/Message
                                               Boards - Made a
Internet Access &   Online Activity (Last 30   comment/post (last 30
Activities          days)                      days - recalled)                  6      9,923,000
                                               Forums/Groups/Message
Internet Access &   Online Activity (Last 30   Boards - Read/Viewed
Activities          days)                      (last 30 days - recalled)      11.20    18,477,000
                                               Games (online) -
Internet Access &   Online Activity (Last 30   Adventure/Fantasy (last
Activities          days)                      30 days - recalled)             3.70     6,137,000
Internet Access &   Online Activity (Last 30   Games (online) - Any (last
Activities          days)                      30 days - recalled)            27.80    45,966,000
                                               Games (online) -
Internet Access &   Online Activity (Last 30   Arcade/Action (last 30
Activities          days)                      days - recalled)               10.50    17,257,000
                                               Games (online) -
Internet Access &   Online Activity (Last 30   Board/Card (last 30 days -
Activities          days)                      recalled)                      13.10    21,616,000
                                               Games (online) - Casino
Internet Access &   Online Activity (Last 30   Gambling (last 30 days -
Activities          days)                      recalled)                       4.40     7,293,000
                                               Games (online) -
Internet Access &   Online Activity (Last 30   Educational (last 30 days -
Activities          days)                      recalled)                       2.60     4,338,000
                                               Games (online) -
Internet Access &   Online Activity (Last 30   Multiplayer Console (last
Activities          days)                      30 days - recalled)             3.50     5,850,000
                                               Games (online) -
Internet Access &   Online Activity (Last 30   Puzzle/Trivia (last 30
Activities          days)                      days - recalled)               8.10   13,397,000
                                               Games (online) -
Internet Access &   Online Activity (Last 30   Sports/Simulation (last 30
Activities          days)                      days - recalled)               1.80    3,044,000
                                               Games (online) -
Internet Access &   Online Activity (Last 30   Sweepstakes/Lottery (last
Activities          days)                      30 days - recalled)            3.50    5,740,000
Internet Access &   Online Activity (Last 30   Gift Registration (last 30
Activities          days)                      days - recalled)               2.70    4,441,000
                                               High School/College
Internet Access &   Online Activity (Last 30   Alumni Info (last 30 days -
Activities          days)                      recalled)                        8    13,174,000
Internet Access &   Online Activity (Last 30   Horoscopes (last 30 days -
Activities          days)                      recalled)                        8    13,277,000
                                               How-To Advice -
Internet Access &   Online Activity (Last 30   Seek/Give (last 30 days -
Activities          days)                      recalled)                     11.90   19,698,000
                                               How-to Videos (online
Internet Access &   Online Activity (Last 30   video - last 30 days -
Activities          days)                      recalled)                        4     6,637,000
                                               Incentive/Reward
Internet Access &   Online Activity (Last 30   Programs (online) (last 30
Activities          days)                      days - recalled)              12.60   20,810,000
Internet Access &   Online Activity (Last 30   Instant Messaging (last 30
Activities          days)                      days - recalled)              18.90   31,261,000
                                               Investments/Stocks
Internet Access &   Online Activity (Last 30   (Monitoring) (last 30 days
Activities          days)                      - recalled)                     10    16,530,000
Internet Access &   Online Activity (Last 30   Legal Advice/Info (last 30
Activities          days)                      days - recalled)               3.10    5,118,000
                                               Maps/Directions - View
Internet Access &   Online Activity (Last 30   Online or Print (last 30
Activities          days)                      days - recalled)              39.80   65,699,000
                                               Movies - Read
Internet Access &   Online Activity (Last 30   News/Reviews/Listings
Activities          days)                      (last 30 days - recalled)     18.90   31,171,000

Internet Access &   Online Activity (Last 30   News - Business/Finance
Activities          days)                      (last 30 days - recalled)     20.20   33,340,000
Internet Access &   Online Activity (Last 30   News - General/Political
Activities          days)                      (last 30 days - recalled)     32.20   53,087,000
Internet Access &   Online Activity (Last 30   News - Music (last 30
Activities          days)                      days - recalled)                10    16,526,000
Internet Access &   Online Activity (Last 30   News - Sports (last 30
Activities          days)                      days - recalled)                18    29,713,000
Internet Access &   Online Activity (Last 30   News - Technology (last
Activities          days)                      30 days - recalled)           17.30   28,568,000
Internet Access &   Online Activity (Last 30   Online Dating Service
Activities          days)                      (last 30 days - recalled)      2.80    4,689,000
                                               Online Wallet, Payment
Internet Access &   Online Activity (Last 30   Service, or Cybercash
Activities          days)                      (last 30 days - recalled)      9.40   15,504,000
Internet Access &   Online Activity (Last 30   Parenting/Family Info
Activities          days)                      (last 30 days - recalled)      6.10    9,992,000
Internet Access &   Online Activity (Last 30   Personal Fitness Info (last
Activities          days)                      30 days - recalled)            11.20   18,424,000

Internet Access &   Online Activity (Last 30   Personal Health Care Info
Activities          days)                      (last 30 days - recalled)      24.20   40,003,000
                                               Phone Call -
Internet Access &   Online Activity (Last 30   Made/Received Online
Activities          days)                      (last 30 days - recalled)       6.20   10,222,000
                                               Photos - View/Post
Internet Access &   Online Activity (Last 30   Friends/Family Online
Activities          days)                      (last 30 days - recalled)      26.80   44,273,000
Internet Access &   Online Activity (Last 30   Politics/Campaign Info
Activities          days)                      (last 30 days - recalled)       9.20   15,121,000
                                               Product Reviews -
Internet Access &   Online Activity (Last 30   Seek/Post (last 30 days -
Activities          days)                      recalled)                      11.90   19,727,000
                                               Research - Debt
Internet Access &   Online Activity (Last 30   Consolidation (last 30
Activities          days)                      days - recalled)                1.90    3,207,000
                                               Research - Family
Internet Access &   Online Activity (Last 30   Genealogy (last 30 days -
Activities          days)                      recalled)                       5.90    9,822,000
                                               Research - For
Internet Access &   Online Activity (Last 30   School/Homework (last
Activities          days)                      30 days - recalled)             9.10   14,943,000
                                               Research - New/used Car
Internet Access &   Online Activity (Last 30   Purchase (last 30 days -
Activities          days)                      recalled)                      11.60   19,106,000
                                               Research - Products for
Internet Access &   Online Activity (Last 30   Purchase for Home (last
Activities          days)                      30 days - recalled)            20.20   33,401,000
                                               Research - Products for
Internet Access &   Online Activity (Last 30   Purchase for Work (last
Activities          days)                      30 days - recalled)             4.90    8,123,000

Internet Access &   Online Activity (Last 30   Research/Plan - Wedding
Activities          days)                      (last 30 days - recalled)       2.30    3,763,000
Internet Access &   Online Activity (Last 30   Restaurant Information
Activities          days)                      (last 30 days - recalled)      11.60   19,233,000

Internet Access &   Online Activity (Last 30   Search - Home/Apartment
Activities          days)                      (last 30 days - recalled)       6.60   10,950,000
Internet Access &   Online Activity (Last 30   Search - Job (last 30 days -
Activities          days)                      recalled)                      15.70   25,903,000
                                               Search - Recipes/Meal
Internet Access &   Online Activity (Last 30   Planning Suggestions (last
Activities          days)                      30 days - recalled)            20.40   33,684,000
                                               Social Networking -
Internet Access &   Online Activity (Last 30   Games (last 30 days -
Activities          days)                      recalled)                       7.90   12,971,000
                                               Social Networking - Made
Internet Access &   Online Activity (Last 30   a Comment/Post (last 30
Activities          days)                      days - recalled)               35.30   58,230,000
                                               Social Networking -
Internet Access &   Online Activity (Last 30   Read/Viewed (last 30
Activities          days)                      days - recalled)               41.40   68,367,000
                                               TV - Read
Internet Access &   Online Activity (Last 30   News/Reviews/Listings
Activities          days)                      (last 30 days - recalled)    20.80   34,260,000
                                               Travel - Plan Business
Internet Access &   Online Activity (Last 30   Trip (last 30 days -
Activities          days)                      recalled)                     4.30    7,120,000

Internet Access &   Online Activity (Last 30   Travel - Plan Leisure Trip
Activities          days)                      (last 30 days - recalled)    18.90   31,196,000
Internet Access &   Online Activity (Last 30   Weather - Check Online
Activities          days)                      (Last 30 Days)               40.10   66,260,000
                                               Web Page
                                               Building/Updating -
Internet Access &   Online Activity (Last 30   Personal (last 30 days -
Activities          days)                      recalled)                     6.30   10,393,000
                                               Yellow Pages/Local
Internet Access &   Online Activity (Last 30   Search - Use Online (last
Activities          days)                      30 days - recalled)            19    31,418,000
                                               Auctions -
Internet Access &   Online Activity            Browse/Place/Respond
Activities          (Yesterday)                (yesterday - recalled)        5.60    9,308,000
Internet Access &   Online Activity            Auctions - Sold Item
Activities          (Yesterday)                (yesterday - recalled)        0.90    1,489,000
Internet Access &   Online Activity            Bills Paid/Viewed
Activities          (Yesterday)                (yesterday - recalled)         15    24,729,000
Internet Access &   Online Activity            Blog - Visit Other Than
Activities          (Yesterday)                Yours (Yesterday)             6.20   10,319,000
                                               Blogs - Made a
Internet Access &   Online Activity            comment/post (yesterday -
Activities          (Yesterday)                recalled)                     2.90    4,750,000
Internet Access &   Online Activity            Blogs - Read/Viewed
Activities          (Yesterday)                (yesterday - recalled)        6.10   10,057,000
Internet Access &   Online Activity            Books - Read Online
Activities          (Yesterday)                (yesterday - recalled)        1.40    2,306,000
                                               Class Sign-
Internet Access &   Online Activity            up/Participation (online)
Activities          (Yesterday)                (yesterday - recalled)        2.20    3,683,000
Internet Access &   Online Activity            Classifieds (online)
Activities          (Yesterday)                (yesterday - recalled)        5.30    8,744,000
Internet Access &   Online Activity            Comics - Read Online
Activities          (Yesterday)                (yesterday - recalled)        2.60    4,356,000
                                               Consumer generated
                                               video - Made a
Internet Access &   Online Activity            comment/post (yesterday -
Activities          (Yesterday)                recalled)                     2.30    3,780,000
                                               Consumer generated
Internet Access &   Online Activity            video - Read/Viewed
Activities          (Yesterday)                (yesterday - recalled)        9.20   15,260,000
                                               Credit Rating/History
Internet Access &   Online Activity            Check (yesterday -
Activities          (Yesterday)                recalled)                     0.60     942,000
                                               Dictionary/Thesaurus -
Internet Access &   Online Activity            Use Online (yesterday -
Activities          (Yesterday)                recalled)                     4.30    7,122,000
                                      Download - Gift
Internet Access &   Online Activity   Certificates (yesterday -
Activities          (Yesterday)       recalled)                      0.80     1,289,000

                                      Download - New
Internet Access &   Online Activity   Software/Application/Too
Activities          (Yesterday)       lbar (yesterday - recalled)    3.50     5,829,000
                                      Download - Online
Internet Access &   Online Activity   Coupons (yesterday -
Activities          (Yesterday)       recalled)                      4.10     6,772,000
                                      Electronic Greeting Card
Internet Access &   Online Activity   Sent/Received (yesterday -
Activities          (Yesterday)       recalled)                      1.90     3,083,000
                                      Electronic Invite
Internet Access &   Online Activity   Sent/Received (yesterday -
Activities          (Yesterday)       recalled)                        2      3,381,000
Internet Access &   Online Activity   Email - Any (yesterday -
Activities          (Yesterday)       recalled)                       62    102,371,000
Internet Access &   Online Activity   Email - Personal
Activities          (Yesterday)       (yesterday - recalled)        57.40    94,778,000
Internet Access &   Online Activity   Email - School (yesterday -
Activities          (Yesterday)       recalled)                      7.10    11,760,000
Internet Access &   Online Activity   Email - Work (yesterday -
Activities          (Yesterday)       recalled)                     20.10    33,186,000
                                      Email Newsletter -
Internet Access &   Online Activity   Read/Signed up
Activities          (Yesterday)       (yesterday - recalled)        10.10    16,611,000
                                      Encyclopedia - Use
Internet Access &   Online Activity   Online (yesterday -
Activities          (Yesterday)       recalled)                        3      4,893,000
Internet Access &   Online Activity   Fantasy Sports (yesterday -
Activities          (Yesterday)       recalled)                      2.30     3,785,000
                                      Forums/Groups/Message
                                      Boards - Made a
Internet Access &   Online Activity   comment/post (yesterday -
Activities          (Yesterday)       recalled)                      2.80     4,590,000
                                      Forums/Groups/Message
Internet Access &   Online Activity   Boards - Read/Viewed
Activities          (Yesterday)       (yesterday - recalled)           5      8,182,000
                                      Games (online) -
Internet Access &   Online Activity   Adventure/Fantasy
Activities          (Yesterday)       (yesterday - recalled)         1.90     3,166,000
Internet Access &   Online Activity   Games (online) - Any
Activities          (Yesterday)       (yesterday - recalled)        16.40    27,075,000
                                      Games (online) -
Internet Access &   Online Activity   Arcade/Action (yesterday -
Activities          (Yesterday)       recalled)                      5.20     8,596,000
                                      Games (online) -
Internet Access &   Online Activity   Board/Card (yesterday -
Activities          (Yesterday)       recalled)                        7     11,531,000
                                      Games (online) - Casino
Internet Access &   Online Activity   Gambling (yesterday -
Activities          (Yesterday)       recalled)                      1.80     3,043,000
                                      Games (online) -
Internet Access &   Online Activity   Educational (yesterday -
Activities          (Yesterday)       recalled)                      0.90     1,567,000
                                      Games (online) -
Internet Access &   Online Activity   Multiplayer Console
Activities          (Yesterday)       (yesterday - recalled)          1.90    3,133,000
                                      Games (online) -
Internet Access &   Online Activity   Puzzle/Trivia (yesterday -
Activities          (Yesterday)       recalled)                       3.80    6,352,000
                                      Games (online) -
Internet Access &   Online Activity   Sports/Simulation
Activities          (Yesterday)       (yesterday - recalled)          0.80    1,385,000
                                      Games (online) -
Internet Access &   Online Activity   Sweepstakes/Lottery
Activities          (Yesterday)       (yesterday - recalled)          1.50    2,552,000
Internet Access &   Online Activity   Gift Registration
Activities          (Yesterday)       (yesterday - recalled)          0.40     600,000
                                      High School/College
Internet Access &   Online Activity   Alumni Info (yesterday -
Activities          (Yesterday)       recalled)                       1.50    2,457,000
Internet Access &   Online Activity   Horoscopes (yesterday -
Activities          (Yesterday)       recalled)                       4.20    6,866,000
                                      Incentive/Reward
Internet Access &   Online Activity   Programs (online)
Activities          (Yesterday)       (yesterday - recalled)          3.40    5,563,000
Internet Access &   Online Activity   Instant Messaging
Activities          (Yesterday)       (yesterday - recalled)           12    19,764,000
                                      Investments/Stocks
Internet Access &   Online Activity   (Monitoring) (yesterday -
Activities          (Yesterday)       recalled)                       3.60    5,895,000
Internet Access &   Online Activity   Legal Advice/Info
Activities          (Yesterday)       (yesterday - recalled)          0.50     799,000

                                      Listen to Streaming
Internet Access &   Online Activity   Music/Audio on Demand
Activities          (Yesterday)       (yesterday - recalled)          5.20    8,575,000
                                      Maps/Directions - View
Internet Access &   Online Activity   Online or Print (yesterday -
Activities          (Yesterday)       recalled)                       7.30   12,023,000
                                      Movies - Read
Internet Access &   Online Activity   News/Reviews/Listings
Activities          (Yesterday)       (yesterday - recalled)          5.20    8,572,000
Internet Access &   Online Activity   News - Any (yesterday -
Activities          (Yesterday)       recalled)                        27    44,645,000

Internet Access &   Online Activity   News - Business/Finance
Activities          (Yesterday)       (yesterday - recalled)          9.40   15,540,000
Internet Access &   Online Activity   News - General/Political
Activities          (Yesterday)       (yesterday - recalled)         15.30   25,219,000
Internet Access &   Online Activity   News - Music (yesterday -
Activities          (Yesterday)       recalled)                       4.10    6,700,000
Internet Access &   Online Activity   News - Sports (yesterday -
Activities          (Yesterday)       recalled)                      10.80   17,877,000
Internet Access &   Online Activity   News - Technology
Activities          (Yesterday)       (yesterday - recalled)          7.30   12,018,000
Internet Access &   Online Activity   Online Dating Service
Activities          (Yesterday)       (yesterday - recalled)          1.30    2,129,000
                                      Online Wallet, Payment
Internet Access &   Online Activity   Service, or Cybercash
Activities          (Yesterday)       (yesterday - recalled)        2.10    3,406,000
Internet Access &   Online Activity   Parenting/Family Info
Activities          (Yesterday)       (yesterday - recalled)        1.20    1,963,000
Internet Access &   Online Activity   Personal Fitness Info
Activities          (Yesterday)       (yesterday - recalled)        2.30    3,751,000

Internet Access &   Online Activity   Personal Health Care Info
Activities          (Yesterday)       (yesterday - recalled)        4.40    7,326,000
                                      Phone Call -
Internet Access &   Online Activity   Made/Received Online
Activities          (Yesterday)       (yesterday - recalled)        2.30    3,718,000
                                      Photos - View/Post
Internet Access &   Online Activity   Friends/Family Online
Activities          (Yesterday)       (yesterday - recalled)       12.10   20,032,000
Internet Access &   Online Activity   Politics/Campaign Info
Activities          (Yesterday)       (yesterday - recalled)        2.30    3,767,000
                                      Product Reviews -
Internet Access &   Online Activity   Seek/Post (yesterday -
Activities          (Yesterday)       recalled)                     2.30    3,806,000
                                      Research - Debt
Internet Access &   Online Activity   Consolidation (yesterday -
Activities          (Yesterday)       recalled)                     0.30     530,000
                                      Research - Family
Internet Access &   Online Activity   Genealogy (yesterday -
Activities          (Yesterday)       recalled)                     1.10    1,861,000
                                      Research - For
Internet Access &   Online Activity   School/Homework
Activities          (Yesterday)       (yesterday - recalled)        2.50    4,180,000
                                      Research - New/used Car
Internet Access &   Online Activity   Purchase (yesterday -
Activities          (Yesterday)       recalled)                     1.90    3,135,000
                                      Research - Products for
Internet Access &   Online Activity   Purchase for Home
Activities          (Yesterday)       (yesterday - recalled)        3.60    5,948,000
                                      Research - Products for
Internet Access &   Online Activity   Purchase for Work
Activities          (Yesterday)       (yesterday - recalled)          1     1,640,000

Internet Access &   Online Activity   Research/Plan - Wedding
Activities          (Yesterday)       (yesterday - recalled)        0.60    1,070,000
Internet Access &   Online Activity   Restaurant Information
Activities          (Yesterday)       (yesterday - recalled)        1.60    2,668,000

                                      Search -
Internet Access &   Online Activity   Education/Schools/Financ
Activities          (Yesterday)       ing (yesterday - recalled)    1.90    3,058,000

Internet Access &   Online Activity   Search - Home/Apartment
Activities          (Yesterday)       (yesterday - recalled)        1.60    2,575,000

Internet Access &   Online Activity   Search - How-To Advice
Activities          (Yesterday)       (yesterday - recalled)        2.20    3,593,000
Internet Access &   Online Activity   Search - Job (yesterday -
Activities          (Yesterday)       recalled)                     5.20    8,568,000
                                               Search - Recipes/Meal
Internet Access &   Online Activity            Planning Suggestions
Activities          (Yesterday)                (yesterday - recalled)         4.40     7,276,000
                                               Social Networking -
Internet Access &   Online Activity            Games (yesterday -
Activities          (Yesterday)                recalled)                      5.60     9,271,000
                                               Social Networking - Made
Internet Access &   Online Activity            a Comment/Post
Activities          (Yesterday)                (yesterday - recalled)        22.70    37,450,000
                                               Social Networking -
Internet Access &   Online Activity            Read/Viewed (yesterday -
Activities          (Yesterday)                recalled)                     27.10    44,718,000
                                               TV - Read
Internet Access &   Online Activity            News/Reviews/Listings
Activities          (Yesterday)                (yesterday - recalled)        11.20    18,413,000

Internet Access &   Online Activity            Travel - Plan Business
Activities          (Yesterday)                Trip (yesterday - recalled)    0.80     1,385,000

Internet Access &   Online Activity            Travel - Plan Leisure Trip
Activities          (Yesterday)                (yesterday - recalled)           3      4,954,000
Internet Access &   Online Activity            Weather - Check Online
Activities          (Yesterday)                (yesterday - recalled)        18.60    30,749,000
                                               Web Page
                                               Building/Updating -
Internet Access &   Online Activity            Personal (yesterday -
Activities          (Yesterday)                recalled)                      2.70     4,384,000
                                               Yellow Pages/Local
Internet Access &   Online Activity            Search - Use Online
Activities          (Yesterday)                (yesterday - recalled)         3.30     5,517,000
                                               Breaking News (online
Internet Access &   Online Audio/Radio (Last   audio - last 30 days -
Activities          30 Days)                   recalled)                      3.10     5,198,000
                                               Business News (online
Internet Access &   Online Audio/Radio (Last   audio - last 30 days -
Activities          30 Days)                   recalled)                      1.50     2,474,000
                                               General News (online
Internet Access &   Online Audio/Radio (Last   audio - last 30 days -
Activities          30 Days)                   recalled)                      3.20     5,259,000
                                               Live Concerts (online
Internet Access &   Online Audio/Radio (Last   audio - last 30 days -
Activities          30 Days)                   recalled)                      0.80     1,266,000
Internet Access &   Online Audio/Radio (Last   Music (online audio - last
Activities          30 Days)                   30 days - recalled)            9.20    15,226,000
                                               Politics/Public Affairs
Internet Access &   Online Audio/Radio (Last   (online audio - last 30
Activities          30 Days)                   days - recalled)               2.20     3,625,000
Internet Access &   Online Audio/Radio (Last   Talk Radio (online audio -
Activities          30 Days)                   last 30 days - recalled)       3.70     6,052,000
                                               Technology News (online
Internet Access &   Online Audio/Radio (Last   audio - last 30 days -
Activities          30 Days)                   recalled)                        1      1,662,000
Internet Access &
Activities          Online Connection Type     Broadband Access - Any          88    145,332,000
Internet Access &                              Broadband Access -
Activities          Online Connection Type     Home                          80.90   133,642,000
Internet Access &                            Broadband Access -
Activities          Online Connection Type   Home (Cable)               30.80    50,848,000
Internet Access &                            Broadband Access -
Activities          Online Connection Type   Home (DSL)                 31.90    52,724,000
Internet Access &                            Broadband Access -
Activities          Online Connection Type   Home (No Wi-Fi)            27.60    45,560,000
Internet Access &                            Broadband Access -
Activities          Online Connection Type   Home (Wi-Fi)               59.90    98,961,000
Internet Access &                            Broadband Access -
Activities          Online Connection Type   Home/Work (Wi-Fi)          61.40   101,317,000
Internet Access &
Activities          Online Connection Type   Broadband Access - Work      36     59,402,000
Internet Access &
Activities          Online Connection Type   Dial-up Access - Any        4.90     8,117,000
Internet Access &
Activities          Online Connection Type   Dial-up Access - Home       4.60     7,616,000
Internet Access &
Activities          Online Connection Type   Dial-up Access - Work       0.40      713,000
Internet Access &
Activities          Online Experience        1-2 years online            4.60     7,514,000
Internet Access &
Activities          Online Experience        2-3 years online            4.90     8,009,000
Internet Access &
Activities          Online Experience        3+ years online              75    123,903,000
Internet Access &
Activities          Online Experience        3-4 years online            4.60     7,592,000
Internet Access &
Activities          Online Experience        4+ years online            72.70   119,993,000
Internet Access &
Activities          Online Experience        4-5 years online            4.80     7,953,000
Internet Access &
Activities          Online Experience        5+ years online            70.40   116,311,000
Internet Access &
Activities          Online Experience        5-6 years online            5.10     8,460,000
Internet Access &
Activities          Online Experience        6+ years online            67.90   112,040,000
Internet Access &
Activities          Online Experience        6-7 years online            5.30     8,829,000
Internet Access &
Activities          Online Experience        7+ years online            65.30   107,851,000
                                             Breaking News (online
Internet Access &   Online Video (Last 30    video - last 30 days -
Activities          Days)                    recalled)                   7.50    12,399,000
                                             Business News (online
Internet Access &   Online Video (Last 30    video - last 30 days -
Activities          Days)                    recalled)                   2.40     3,982,000
Internet Access &   Online Video (Last 30    Cartoons (online video -
Activities          Days)                    last 30 days - recalled)    2.60     4,254,000
                                             General News (online
Internet Access &   Online Video (Last 30    video - last 30 days -
Activities          Days)                    recalled)                   5.80     9,658,000
                                             How-to Videos (online
Internet Access &   Online Video (Last 30    video - last 30 days -
Activities          Days)                    recalled)                     4      6,637,000
                                            Live Concerts (online
Internet Access &   Online Video (Last 30   video - last 30 days -
Activities          Days)                   recalled)                      1.10     1,750,000
                                            Movies/Movie Clips
Internet Access &   Online Video (Last 30   (online video - last 30
Activities          Days)                   days - recalled)               8.40    13,947,000
                                            Music/Music Videos
Internet Access &   Online Video (Last 30   (online video - last 30
Activities          Days)                   days - recalled)               5.70     9,340,000
                                            Politics/Public Affairs
Internet Access &   Online Video (Last 30   (online video - last 30
Activities          Days)                   days - recalled)               2.90     4,856,000
Internet Access &   Online Video (Last 30   Sports (online video - last
Activities          Days)                   30 days - recalled)            4.70     7,694,000
                                            TV - Live Broadcast
Internet Access &   Online Video (Last 30   (online video - last 30
Activities          Days)                   days - recalled)               1.30     2,219,000
                                            TV - Pre-Recorded Clip
Internet Access &   Online Video (Last 30   (online video - last 30
Activities          Days)                   days - recalled)               6.50    10,766,000
                                            Technology News (online
Internet Access &   Online Video (Last 30   video - last 30 days -
Activities          Days)                   recalled)                      1.60     2,675,000
Internet Access &   Social Networking       Any Social Networking
Activities          Activity                Activity                      58.50    96,640,000

                                            Become a fan/follow a
Internet Access &   Social Networking       brand (Social Networking
Activities          Activity                Activity Recalled)            16.40    27,015,000
                                            Become a fan/follow a
                                            celebrity (Social
Internet Access &   Social Networking       Networking Activity
Activities          Activity                Recalled)                      9.40    15,497,000
                                            Comment on others
                                            postings (Social
Internet Access &   Social Networking       Networking Activity
Activities          Activity                Recalled)                     42.50    70,204,000
Internet Access &   Social Networking       Have 1 social network
Activities          Activity                profile (recalled)              39     64,338,000
Internet Access &   Social Networking       Have 2 social network
Activities          Activity                profiles (recalled)           19.70    32,500,000
Internet Access &   Social Networking       Have 3 social network
Activities          Activity                profiles (recalled)            5.20     8,553,000

Internet Access &   Social Networking       Have 4 or more social
Activities          Activity                network profiles (recalled)    2.50     4,160,000
Internet Access &   Social Networking       One+ Social Networking
Activities          Activity                Profiles                      66.40   109,551,000
                                            Post Photos (Social
Internet Access &   Social Networking       Networking Activity
Activities          Activity                Recalled)                     29.40    48,522,000

                                            Post
                                            links/articles/videos/websi
Internet Access &   Social Networking       tes (Social Networking
Activities          Activity                Activity Recalled)            16.10    26,517,000
                                               Post status update (Social
Internet Access &   Social Networking          Networking Activity
Activities          Activity                   Recalled)                    35.50   58,585,000
                                               Publish blog on blogging
Internet Access &   Social Networking          and social network sites
Activities          Activity                   (recalled)                    1.10    1,818,000

Internet Access &   Social Networking          Publish blog on blogging
Activities          Activity                   site only (recalled)          3.90    6,422,000
                                               Publish blog on social
Internet Access &   Social Networking          network site only
Activities          Activity                   (recalled)                    8.50   13,972,000
                                               Social Networking -
Internet Access &   Social Networking          Games (last 30 days -
Activities          Activity                   recalled)                     7.90   12,971,000
                                               Social Networking -
Internet Access &   Social Networking          Games (yesterday -
Activities          Activity                   recalled)                     5.60    9,271,000
                                               Social Networking - Made
Internet Access &   Social Networking          a Comment/Post (last 30
Activities          Activity                   days - recalled)             35.30   58,230,000
                                               Social Networking - Made
Internet Access &   Social Networking          a Comment/Post
Activities          Activity                   (yesterday - recalled)       22.70   37,450,000
                                               Social Networking -
Internet Access &   Social Networking          Read/Viewed (last 30
Activities          Activity                   days - recalled)             41.40   68,367,000
                                               Social Networking -
Internet Access &   Social Networking          Read/Viewed (yesterday -
Activities          Activity                   recalled)                    27.10   44,718,000
                    Business-Provided Tools    Magazine Subscription
Print Media         & Services                 (business-provided)           1.80    2,980,000
                    Business-Provided Tools    Newspaper Subscription
Print Media         & Services                 (business-provided)             1     1,695,000
                    Magazine Readership (bi-   AAA (magazine - last 30
Print Media         weeklies/monthlies)        days)                         2.60    4,235,000
                    Magazine Readership (bi-   AARP The Magazine
Print Media         weeklies/monthlies)        (magazine - last 30 days)     3.50    5,839,000
                    Magazine Readership (bi-   All You (magazine - last
Print Media         weeklies/monthlies)        30 days)                      1.60    2,646,000
                    Magazine Readership (bi-   Allure (magazine - last 30
Print Media         weeklies/monthlies)        days)                         1.50    2,452,000
                    Magazine Readership (bi-   American Baby
Print Media         weeklies/monthlies)        (magazine - last 30 days)     0.80    1,369,000
                    Magazine Readership (bi-   American Way (magazine
Print Media         weeklies/monthlies)        - last 30 days)               0.20     399,000
                    Magazine Readership (bi-   Architectural Digest
Print Media         weeklies/monthlies)        (magazine - last 30 days)     0.80    1,401,000
                                               Arthur Frommer's Budget
                    Magazine Readership (bi-   Travel (magazine - last 30
Print Media         weeklies/monthlies)        days)                         0.50     787,000
                    Magazine Readership (bi-   Autoweek (magazine -
Print Media         weeklies/monthlies)        last 30 days)                 0.70    1,232,000
                    Magazine Readership (bi-   BabyTalk (magazine - last
Print Media         weeklies/monthlies)        30 days)                      0.70    1,097,000
              Magazine Readership (bi- Backpacker (magazine -
Print Media   weeklies/monthlies)      last 30 days)                  0.30     422,000

              Magazine Readership (bi-   Better Homes & Gardens
Print Media   weeklies/monthlies)        (magazine - last 30 days)    9.70   16,027,000
              Magazine Readership (bi-   Bicycling (magazine - last
Print Media   weeklies/monthlies)        30 days)                     0.40     655,000
              Magazine Readership (bi-   Birds & Blooms
Print Media   weeklies/monthlies)        (magazine - last 30 days)    1.40    2,253,000
              Magazine Readership (bi-   Black Enterprise
Print Media   weeklies/monthlies)        (magazine - last 30 days)      1     1,588,000
              Magazine Readership (bi-   Boating (magazine - last
Print Media   weeklies/monthlies)        30 days)                     0.80    1,319,000
              Magazine Readership (bi-   Bon Appetit (magazine -
Print Media   weeklies/monthlies)        last 30 days)                3.30    5,420,000
              Magazine Readership (bi-   Bride's Magazine
Print Media   weeklies/monthlies)        (magazine - last 30 days)    0.40     686,000
              Magazine Readership (bi-   Car & Driver (magazine -
Print Media   weeklies/monthlies)        last 30 days)                2.50    4,056,000
              Magazine Readership (bi-   Cigar Aficionado
Print Media   weeklies/monthlies)        (magazine - last 30 days)    0.20     365,000
              Magazine Readership (bi-   Coastal Living (magazine -
Print Media   weeklies/monthlies)        last 30 days)                0.90    1,504,000
              Magazine Readership (bi-   Computerworld (magazine
Print Media   weeklies/monthlies)        - last 30 days)              0.50     870,000
              Magazine Readership (bi-   Conde Nast Traveler
Print Media   weeklies/monthlies)        (magazine - last 30 days)    1.20    1,900,000
              Magazine Readership (bi-   Consumer Reports
Print Media   weeklies/monthlies)        (magazine - last 30 days)    2.40    4,008,000
              Magazine Readership (bi-   Cook's Illustrated
Print Media   weeklies/monthlies)        (magazine - last 30 days)    1.60    2,685,000
              Magazine Readership (bi-   Cooking Light (magazine -
Print Media   weeklies/monthlies)        last 30 days)                4.10    6,748,000
              Magazine Readership (bi-   Cosmopolitan (magazine -
Print Media   weeklies/monthlies)        last 30 days)                2.60    4,369,000
              Magazine Readership (bi-   Country Living (magazine
Print Media   weeklies/monthlies)        - last 30 days)              2.60    4,218,000
              Magazine Readership (bi-   Cuisine at home
Print Media   weeklies/monthlies)        (magazine - last 30 days)    0.40     725,000
              Magazine Readership (bi-   Cycle World (magazine -
Print Media   weeklies/monthlies)        last 30 days)                0.30     543,000
              Magazine Readership (bi-   Discover (magazine - last
Print Media   weeklies/monthlies)        30 days)                       1     1,623,000
              Magazine Readership (bi-   ESPN The Magazine
Print Media   weeklies/monthlies)        (magazine - last 30 days)    2.50    4,047,000
              Magazine Readership (bi-   Ebony (magazine - last 30
Print Media   weeklies/monthlies)        days)                          2     3,253,000
                                         Electronics Gaming
              Magazine Readership (bi-   Monthly (magazine - last
Print Media   weeklies/monthlies)        30 days)                     0.40     662,000
              Magazine Readership (bi-   Elegant Bride (magazine -
Print Media   weeklies/monthlies)        last 30 days)                0.10     206,000
              Magazine Readership (bi-   Elle (magazine - last 30
Print Media   weeklies/monthlies)        days)                        1.20    1,952,000
              Magazine Readership (bi-   Elle Decor (magazine -
Print Media   weeklies/monthlies)        last 30 days)                0.40     591,000
              Magazine Readership (bi-   Endless Vacation
Print Media   weeklies/monthlies)        (magazine - last 30 days)     0.40     639,000
              Magazine Readership (bi-   Entrepreneur (magazine -
Print Media   weeklies/monthlies)        last 30 days)                 0.60     963,000
              Magazine Readership (bi-   Esquire (magazine - last
Print Media   weeklies/monthlies)        30 days)                      0.60    1,043,000
              Magazine Readership (bi-   Essence (magazine - last
Print Media   weeklies/monthlies)        30 days)                      1.90    3,126,000
              Magazine Readership (bi-   Everyday Food (magazine
Print Media   weeklies/monthlies)        - last 30 days)               2.20    3,660,000
              Magazine Readership (bi-   FHM (magazine - last 30
Print Media   weeklies/monthlies)        days)                         0.30     570,000
              Magazine Readership (bi-   Family Circle (magazine -
Print Media   weeklies/monthlies)        last 30 days)                 5.10    8,496,000
              Magazine Readership (bi-   Family Handyman
Print Media   weeklies/monthlies)        (magazine - last 30 days)     0.60     945,000
              Magazine Readership (bi-   FamilyFun (magazine -
Print Media   weeklies/monthlies)        last 30 days)                 1.60    2,588,000
              Magazine Readership (bi-   Fast Company (magazine -
Print Media   weeklies/monthlies)        last 30 days)                 0.30     556,000
              Magazine Readership (bi-   Field & Stream (magazine
Print Media   weeklies/monthlies)        - last 30 days)               1.60    2,635,000
              Magazine Readership (bi-   Fine Cooking (magazine -
Print Media   weeklies/monthlies)        last 30 days)                   1     1,591,000
              Magazine Readership (bi-   First For Women
Print Media   weeklies/monthlies)        (magazine - last 30 days)     0.90    1,441,000
              Magazine Readership (bi-   Fitness (magazine - last
Print Media   weeklies/monthlies)        30 days)                      1.90    3,091,000
              Magazine Readership (bi-   Food & Wine (magazine -
Print Media   weeklies/monthlies)        last 30 days)                 2.90    4,840,000
              Magazine Readership (bi-   Forbes (magazine - last 30
Print Media   weeklies/monthlies)        days)                         1.70    2,851,000
              Magazine Readership (bi-   Fortune (magazine - last
Print Media   weeklies/monthlies)        30 days)                        1     1,725,000
              Magazine Readership (bi-   GQ (magazine - last 30
Print Media   weeklies/monthlies)        days)                           1     1,601,000
              Magazine Readership (bi-   Game Informer (magazine
Print Media   weeklies/monthlies)        - last 30 days)               0.90    1,473,000
              Magazine Readership (bi-   GamePro (magazine - last
Print Media   weeklies/monthlies)        30 days)                      0.40     707,000
              Magazine Readership (bi-   Glamour (magazine - last
Print Media   weeklies/monthlies)        30 days)                      2.90    4,746,000
              Magazine Readership (bi-   Golf Digest (magazine -
Print Media   weeklies/monthlies)        last 30 days)                 1.30    2,185,000
              Magazine Readership (bi-   Golf Magazine (magazine
Print Media   weeklies/monthlies)        - last 30 days)               1.30    2,166,000
              Magazine Readership (bi-   Good Housekeeping
Print Media   weeklies/monthlies)        (magazine - last 30 days)     8.10   13,389,000
              Magazine Readership (bi-   Gourmet (magazine - last
Print Media   weeklies/monthlies)        30 days)                      1.30    2,109,000
              Magazine Readership (bi-   Harper's - (magazine - last
Print Media   weeklies/monthlies)        30 days)                      0.30     450,000
              Magazine Readership (bi-   Harper's Bazaar
Print Media   weeklies/monthlies)        (magazine - last 30 days)     0.50     865,000
              Magazine Readership (bi-   Harvard Business Review
Print Media   weeklies/monthlies)        (magazine - last 30 days)    0.20    375,000
              Magazine Readership (bi-   Health (magazine - last 30
Print Media   weeklies/monthlies)        days)                        1.20   2,060,000
              Magazine Readership (bi-   Hot Rod (magazine - last
Print Media   weeklies/monthlies)        30 days)                     0.70   1,223,000
              Magazine Readership (bi-   House Beautiful
Print Media   weeklies/monthlies)        (magazine - last 30 days)    1.20   2,054,000
              Magazine Readership (bi-   InStyle (magazine - last
Print Media   weeklies/monthlies)        30 days)                     2.40   3,947,000
              Magazine Readership (bi-   InformationWeek
Print Media   weeklies/monthlies)        (magazine - last 30 days)    0.40    605,000
              Magazine Readership (bi-   Jet (magazine - last 30
Print Media   weeklies/monthlies)        days)                        1.60   2,594,000
                                         Kiplinger's Personal
              Magazine Readership (bi-   Finance (magazine - last
Print Media   weeklies/monthlies)        30 days)                     0.90   1,508,000
              Magazine Readership (bi-   Kraft Food & Family
Print Media   weeklies/monthlies)        (magazine - last 30 days)    3.30   5,416,000
              Magazine Readership (bi-   Ladies Home Journal
Print Media   weeklies/monthlies)        (magazine - last 30 days)    3.90   6,468,000
                                         Los Angeles Times
              Magazine Readership (bi-   Magazine (magazine -
Print Media   weeklies/monthlies)        last 30 days)                0.30    429,000
              Magazine Readership (bi-   Lucky (magazine - last 30
Print Media   weeklies/monthlies)        days)                        0.70   1,141,000
              Magazine Readership (bi-   MacWorld (magazine -
Print Media   weeklies/monthlies)        last 30 days)                0.30    537,000
              Magazine Readership (bi-   Marie Claire (magazine -
Print Media   weeklies/monthlies)        last 30 days)                1.10   1,747,000
              Magazine Readership (bi-   Martha Stewart Living
Print Media   weeklies/monthlies)        (magazine - last 30 days)    2.90   4,816,000
              Magazine Readership (bi-   Maxim (magazine - last
Print Media   weeklies/monthlies)        30 days)                       2    3,309,000
              Magazine Readership (bi-   Maximum PC (magazine -
Print Media   weeklies/monthlies)        last 30 days)                0.60    954,000
              Magazine Readership (bi-   Men's Fitness (magazine -
Print Media   weeklies/monthlies)        last 30 days)                1.20   1,995,000
              Magazine Readership (bi-   Men's Health (magazine -
Print Media   weeklies/monthlies)        last 30 days)                2.30   3,852,000
              Magazine Readership (bi-   Men's Journal (magazine -
Print Media   weeklies/monthlies)        last 30 days)                0.40    736,000
              Magazine Readership (bi-   Metropolitan Home
Print Media   weeklies/monthlies)        (magazine - last 30 days)    0.30    438,000
              Magazine Readership (bi-   Midwest Living
Print Media   weeklies/monthlies)        (magazine - last 30 days)    0.70   1,120,000
              Magazine Readership (bi-   Money (magazine - last
Print Media   weeklies/monthlies)        30 days)                       2    3,244,000
              Magazine Readership (bi-   More (magazine - last 30
Print Media   weeklies/monthlies)        days)                        0.70   1,087,000
              Magazine Readership (bi-   Motor Trend (magazine -
Print Media   weeklies/monthlies)        last 30 days)                1.40   2,316,000
              Magazine Readership (bi-   Muscle & Fitness
Print Media   weeklies/monthlies)        (magazine - last 30 days)    0.60    911,000
                                       National Geographic
              Magazine Readership (bi- Adventure (magazine -
Print Media   weeklies/monthlies)      last 30 days)                1.30   2,163,000
                                       National Geographic
              Magazine Readership (bi- Traveler (magazine - last
Print Media   weeklies/monthlies)      30 days)                     1.20   1,966,000
              Magazine Readership (bi- Network Computing
Print Media   weeklies/monthlies)      (magazine - last 30 days)    0.10    212,000
              Magazine Readership (bi- New York (magazine -
Print Media   weeklies/monthlies)      last 30 days)                0.30    429,000
              Magazine Readership (bi- O, The Oprah Magazine
Print Media   weeklies/monthlies)      (magazine - last 30 days)    3.40   5,643,000
              Magazine Readership (bi- Outdoor Life (magazine -
Print Media   weeklies/monthlies)      last 30 days)                1.30   2,140,000
              Magazine Readership (bi- Outside (magazine - last
Print Media   weeklies/monthlies)      30 days)                     0.30    475,000
              Magazine Readership (bi- PC Gamer (magazine -
Print Media   weeklies/monthlies)      last 30 days)                0.50    899,000
              Magazine Readership (bi- PC World (magazine - last
Print Media   weeklies/monthlies)      30 days)                     1.70   2,818,000
              Magazine Readership (bi- Parenting (magazine - last
Print Media   weeklies/monthlies)      30 days)                     2.60   4,310,000
              Magazine Readership (bi- Parents (magazine - last
Print Media   weeklies/monthlies)      30 days)                     1.90   3,136,000
              Magazine Readership (bi- Playboy (magazine - last
Print Media   weeklies/monthlies)      30 days)                     1.30   2,143,000
              Magazine Readership (bi- Popular Mechanics
Print Media   weeklies/monthlies)      (magazine - last 30 days)    1.50   2,502,000
              Magazine Readership (bi- Popular Photography
Print Media   weeklies/monthlies)      (magazine - last 30 days)    0.40    721,000
              Magazine Readership (bi- Popular Science
Print Media   weeklies/monthlies)      (magazine - last 30 days)    1.20   1,951,000
              Magazine Readership (bi- Prevention (magazine -
Print Media   weeklies/monthlies)      last 30 days)                2.40   3,930,000
              Magazine Readership (bi- Reader's Digest
Print Media   weeklies/monthlies)      (magazine - last 30 days)    3.20   5,352,000
              Magazine Readership (bi- Real Simple (magazine -
Print Media   weeklies/monthlies)      last 30 days)                2.90   4,860,000
              Magazine Readership (bi- Redbook (magazine - last
Print Media   weeklies/monthlies)      30 days)                     2.80   4,675,000
              Magazine Readership (bi- Road & Track (magazine -
Print Media   weeklies/monthlies)      last 30 days)                  1    1,663,000
              Magazine Readership (bi- Rolling Stone (magazine -
Print Media   weeklies/monthlies)      last 30 days)                2.10   3,536,000
              Magazine Readership (bi- Runner's World
Print Media   weeklies/monthlies)      (magazine - last 30 days)    0.50    876,000
              Magazine Readership (bi- Saveur (magazine - last 30
Print Media   weeklies/monthlies)      days)                        0.40    741,000
              Magazine Readership (bi- Science (magazine - last
Print Media   weeklies/monthlies)      30 days)                     0.30    530,000
              Magazine Readership (bi- Scientific American
Print Media   weeklies/monthlies)      (magazine - last 30 days)    0.80   1,265,000
              Magazine Readership (bi- Self (magazine - last 30
Print Media   weeklies/monthlies)      days)                          2    3,346,000
              Magazine Readership (bi- Shape (magazine - last 30
Print Media   weeklies/monthlies)      days)                        1.90   3,146,000
              Magazine Readership (bi-   Simple & Delicious
Print Media   weeklies/monthlies)        (magazine - last 30 days)    0.80   1,302,000
              Magazine Readership (bi-   Sky (magazine - last 30
Print Media   weeklies/monthlies)        days)                        0.50    832,000
              Magazine Readership (bi-   SmartMoney (magazine -
Print Media   weeklies/monthlies)        last 30 days)                0.90   1,515,000
              Magazine Readership (bi-   Smithsonian (magazine -
Print Media   weeklies/monthlies)        last 30 days)                1.50   2,461,000
              Magazine Readership (bi-   Southern Accents
Print Media   weeklies/monthlies)        (magazine - last 30 days)    0.20    412,000
              Magazine Readership (bi-   Southern Living
Print Media   weeklies/monthlies)        (magazine - last 30 days)    3.40   5,680,000
              Magazine Readership (bi-   Spin (magazine - last 30
Print Media   weeklies/monthlies)        days)                        0.40    679,000
              Magazine Readership (bi-   Sunset (magazine - last 30
Print Media   weeklies/monthlies)        days)                        1.20   2,031,000
              Magazine Readership (bi-   Taste of Home (magazine -
Print Media   weeklies/monthlies)        last 30 days)                3.80   6,289,000
              Magazine Readership (bi-   The Atlantic (magazine -
Print Media   weeklies/monthlies)        last 30 days)                0.40    724,000
              Magazine Readership (bi-   This Old House
Print Media   weeklies/monthlies)        (magazine - last 30 days)    1.10   1,896,000
              Magazine Readership (bi-   Town & Country
Print Media   weeklies/monthlies)        (magazine - last 30 days)    0.80   1,394,000
              Magazine Readership (bi-   Traditional Home
Print Media   weeklies/monthlies)        (magazine - last 30 days)    0.80   1,275,000
              Magazine Readership (bi-   Travel & Leisure
Print Media   weeklies/monthlies)        (magazine - last 30 days)    2.80   4,607,000

              Magazine Readership (bi-   US News & World Report
Print Media   weeklies/monthlies)        (magazine - last 30 days)    1.40   2,280,000
              Magazine Readership (bi-   Vanity Fair (magazine -
Print Media   weeklies/monthlies)        last 30 days)                1.20   2,030,000
              Magazine Readership (bi-   Vegetarian Times
Print Media   weeklies/monthlies)        (magazine - last 30 days)    0.50    895,000
              Magazine Readership (bi-   Veranda (magazine - last
Print Media   weeklies/monthlies)        30 days)                     0.30    541,000
              Magazine Readership (bi-   Vogue (magazine - last 30
Print Media   weeklies/monthlies)        days)                        1.40   2,348,000
              Magazine Readership (bi-   W (magazine - last 30
Print Media   weeklies/monthlies)        days)                        0.40    673,000
              Magazine Readership (bi-   Weddings (magazine -
Print Media   weeklies/monthlies)        last 30 days)                0.20    370,000
              Magazine Readership (bi-   Weight Watchers
Print Media   weeklies/monthlies)        (magazine - last 30 days)    1.20   1,921,000
              Magazine Readership (bi-   WholeLiving (magazine -
Print Media   weeklies/monthlies)        last 30 days)                0.20    398,000
              Magazine Readership (bi-   Wine Spectator (magazine
Print Media   weeklies/monthlies)        - last 30 days)              0.80   1,263,000
              Magazine Readership (bi-   Wired (magazine - last 30
Print Media   weeklies/monthlies)        days)                        1.10   1,843,000
              Magazine Readership (bi-   Woman's Day (magazine -
Print Media   weeklies/monthlies)        last 30 days)                5.40   8,964,000
              Magazine Readership (bi-   Woman's World
Print Media   weeklies/monthlies)        (magazine - last 30 days)    1.70   2,794,000
              Magazine Readership (bi-   Working Mother
Print Media   weeklies/monthlies)        (magazine - last 30 days)    0.30     576,000
              Magazine Readership (bi-   Yachting (magazine - last
Print Media   weeklies/monthlies)        30 days)                     0.20     257,000
              Magazine Readership (bi-   eWeek (magazine - last 30
Print Media   weeklies/monthlies)        days)                        0.40     579,000
                                         American Media
              Magazine Readership        (magazine companies -
Print Media   (companies)                last 30 days)                5.90    9,792,000
                                         Any Time Warner
              Magazine Readership        magazine (magazine - last
Print Media   (companies)                30 days)                    30.90   50,963,000

              Magazine Readership        Bonnier (magazine
Print Media   (companies)                companies - last 30 days)    8.10   13,415,000

              Magazine Readership        CMP (magazine
Print Media   (companies)                companies - last 30 days)    0.60     985,000

              Magazine Readership        Conde Nast (magazine
Print Media   (companies)                companies - last 30 days)   14.10   23,229,000

                                         Hachette Filipacchi Media
              Magazine Readership        US (magazine companies -
Print Media   (companies)                last 30 days)                9.50   15,658,000

              Magazine Readership        Hearst (magazine
Print Media   (companies)                companies - last 30 days)   19.50   32,270,000

              Magazine Readership        IDG (magazine
Print Media   (companies)                companies - last 30 days)    2.70    4,403,000

              Magazine Readership        Meredith (magazine
Print Media   (companies)                companies - last 30 days)   16.20   26,756,000

              Magazine Readership        Primedia (magazine
Print Media   (companies)                companies - last 30 days)    4.40    7,260,000

              Magazine Readership        Rodale (magazine
Print Media   (companies)                companies - last 30 days)    5.40    8,963,000

              Magazine Readership        Ziff Davis (magazine
Print Media   (companies)                companies - last 30 days)    0.80    1,341,000

              Magazine Readership        Any Newspaper Magazine
Print Media   (weeklies)                 (magazine - last 30 days)      1     1,626,000
                                         Any Newspaper
              Magazine Readership        Supplement (magazine -
Print Media   (weeklies)                 last 30 days)                3.50    5,725,000
              Magazine Readership        BusinessWeek (magazine -
Print Media   (weeklies)                 last 30 days)                1.80    2,928,000
              Magazine Readership        Economist (magazine -
Print Media   (weeklies)                 last 30 days)                0.90    1,525,000
              Magazine Readership        Entertainment Weekly
Print Media   (weeklies)                 (magazine - last 30 days)    6.10   10,002,000
              Magazine Readership    In Touch Weekly
Print Media   (weeklies)             (magazine - last 30 days)     1.80    2,947,000
              Magazine Readership    LIFE (magazine - last 30
Print Media   (weeklies)             days)                         0.30     514,000
              Magazine Readership    National Enquirer
Print Media   (weeklies)             (magazine - last 30 days)     1.30    2,159,000
              Magazine Readership    National Geographic
Print Media   (weeklies)             (magazine - last 30 days)     3.60    5,930,000
                                     New York Times
              Magazine Readership    Magazine (magazine - last
Print Media   (weeklies)             30 days)                      0.70    1,234,000
              Magazine Readership    New Yorker (magazine -
Print Media   (weeklies)             last 30 days)                 0.80    1,307,000
              Magazine Readership    Newsweek (magazine -
Print Media   (weeklies)             last 30 days)                 2.70    4,395,000
              Magazine Readership    Parade (magazine - last 30
Print Media   (weeklies)             days)                           3     4,902,000
              Magazine Readership    People (magazine - last 30
Print Media   (weeklies)             days)                        10.90   17,917,000
              Magazine Readership    Soap Opera Digest
Print Media   (weeklies)             (magazine - last 30 days)     1.10    1,823,000
              Magazine Readership    Sporting News (magazine -
Print Media   (weeklies)             last 30 days)                   1     1,685,000
              Magazine Readership    Sports Illustrated
Print Media   (weeklies)             (magazine - last 30 days)     5.60    9,187,000
              Magazine Readership    Star Magazine (magazine -
Print Media   (weeklies)             last 30 days)                 1.60    2,614,000
              Magazine Readership    TV Guide (magazine - last
Print Media   (weeklies)             30 days)                      2.50    4,098,000
              Magazine Readership    Time (magazine - last 30
Print Media   (weeklies)             days)                         3.40    5,589,000
              Magazine Readership    USA Weekend (magazine
Print Media   (weeklies)             - last 30 days)               0.80    1,358,000
              Magazine Readership    Us Weekly (magazine -
Print Media   (weeklies)             last 30 days)                 3.40    5,611,000
              Magazine Readership
              Genres (weeklies/bi-   Any African-American
Print Media   weeklies/monthlies)    (magazine - last 30 days)     2.90    4,856,000
              Magazine Readership
              Genres (weeklies/bi-   Any Automotive
Print Media   weeklies/monthlies)    (magazine - last 30 days)     5.80    9,616,000
              Magazine Readership
              Genres (weeklies/bi-   Any Bridal (magazine -
Print Media   weeklies/monthlies)    last 30 days)                 0.80    1,296,000
              Magazine Readership
              Genres (weeklies/bi-   Any Business & Finance
Print Media   weeklies/monthlies)    (magazine - last 30 days)     6.70   11,100,000
              Magazine Readership    Any Computing -
              Genres (weeklies/bi-   Consumer (magazine -
Print Media   weeklies/monthlies)    last 30 days)                 2.60    4,359,000
              Magazine Readership
              Genres (weeklies/bi-   Any Computing - IT
Print Media   weeklies/monthlies)    (magazine - last 30 days)     1.30    2,080,000
              Magazine Readership    Any Entertainment
              Genres (weeklies/bi-   Weeklies (magazine - last
Print Media   weeklies/monthlies)    7 days)                      16.40   27,015,000
              Magazine Readership
              Genres (weeklies/bi-   Any Fashion/Beauty/Style
Print Media   weeklies/monthlies)    (magazine - last 30 days)      7    11,538,000
              Magazine Readership
              Genres (weeklies/bi-   Any Food/Cooking/Wine
Print Media   weeklies/monthlies)    (magazine - last 30 days)   13.60   22,522,000
              Magazine Readership
              Genres (weeklies/bi-   Any Gaming (magazine -
Print Media   weeklies/monthlies)    last 30 days)                1.80    2,926,000
              Magazine Readership
              Genres (weeklies/bi-   Any Health/Fitness
Print Media   weeklies/monthlies)    (magazine - last 30 days)    9.10   15,055,000
              Magazine Readership
              Genres (weeklies/bi-   Any Home & Gardening
Print Media   weeklies/monthlies)    (magazine - last 30 days)   18.20   30,012,000
              Magazine Readership
              Genres (weeklies/bi-   Any Men's Interest
Print Media   weeklies/monthlies)    (magazine - last 30 days)    5.90    9,701,000
              Magazine Readership
              Genres (weeklies/bi-   Any Music (magazine -
Print Media   weeklies/monthlies)    last 30 days)                2.80    4,644,000
              Magazine Readership
              Genres (weeklies/bi-   Any News Weeklies
Print Media   weeklies/monthlies)    (magazine, last 7 days)      5.30    8,715,000
              Magazine Readership
              Genres (weeklies/bi-   Any Newspaper Magazine
Print Media   weeklies/monthlies)    (magazine - last 30 days)      1     1,626,000
              Magazine Readership    Any Newspaper
              Genres (weeklies/bi-   Supplement (magazine -
Print Media   weeklies/monthlies)    last 30 days)                3.50    5,725,000
              Magazine Readership
              Genres (weeklies/bi-   Any Outdoors/Recreation
Print Media   weeklies/monthlies)    (magazine - last 30 days)    4.30    7,180,000
              Magazine Readership
              Genres (weeklies/bi-   Any Parenting/Family
Print Media   weeklies/monthlies)    (magazine - last 30 days)    5.30    8,819,000
              Magazine Readership
              Genres (weeklies/bi-   Any Science/Technology
Print Media   weeklies/monthlies)    (magazine - last 30 days)    4.40    7,299,000
              Magazine Readership
              Genres (weeklies/bi-   Any Sports (magazine -
Print Media   weeklies/monthlies)    last 30 days)                  8    13,208,000
              Magazine Readership
              Genres (weeklies/bi-   Any Travel/In-Flight
Print Media   weeklies/monthlies)    (magazine - last 30 days)    6.80   11,153,000
              Magazine Readership
              Genres (weeklies/bi-   Any Women's Interest
Print Media   weeklies/monthlies)    (magazine - last 30 days)   16.30   26,853,000
              Newspaper Readership   Any Daily Newspaper
Print Media   (Last 7 Days)          Read (last 7 days)          30.50   50,329,000

              Newspaper Readership   Arizona Republic
Print Media   (Last 7 Days)          (newspaper - last 7 days)    1.10    1,786,000
                                     Atlanta Journal-
              Newspaper Readership   Constitution (newspaper -
Print Media   (Last 7 Days)          last 7 days)                  1    1,597,000

              Newspaper Readership   Baltimore Sun (newspaper
Print Media   (Last 7 Days)          - last 7 days)              0.70   1,171,000

              Newspaper Readership   Boston Globe (newspaper -
Print Media   (Last 7 Days)          last 7 days)                1.10   1,837,000

              Newspaper Readership   Boston Herald (newspaper
Print Media   (Last 7 Days)          - last 7 days)              0.60   1,057,000

              Newspaper Readership   Buffalo News (newspaper -
Print Media   (Last 7 Days)          last 7 days)                0.50    904,000

              Newspaper Readership   Charlotte Observer
Print Media   (Last 7 Days)          (newspaper - last 7 days)   0.60    946,000

              Newspaper Readership   Chicago Tribune
Print Media   (Last 7 Days)          (newspaper - last 7 days)     1    1,620,000

              Newspaper Readership   Cincinnati Enquirer
Print Media   (Last 7 Days)          (newspaper - last 7 days)   0.60   1,034,000

              Newspaper Readership   Cleveland Plain Dealer
Print Media   (Last 7 Days)          (newspaper - last 7 days)   0.60   1,058,000

              Newspaper Readership   Columbus Dispatch
Print Media   (Last 7 Days)          (newspaper - last 7 days)   0.50    764,000

              Newspaper Readership   Daily News - (New York)
Print Media   (Last 7 Days)          (newspaper - last 7 days)   1.40   2,290,000

              Newspaper Readership   Dallas Morning News
Print Media   (Last 7 Days)          (newspaper - last 7 days)   0.70   1,182,000
              Newspaper Readership   Denver Post (newspaper -
Print Media   (Last 7 Days)          last 7 days)                0.80   1,291,000

              Newspaper Readership   Detroit Free Press
Print Media   (Last 7 Days)          (newspaper - last 7 days)   0.90   1,437,000

              Newspaper Readership   Detroit News (newspaper -
Print Media   (Last 7 Days)          last 7 days)                0.60    920,000

              Newspaper Readership   Fort Worth Star-Telegram
Print Media   (Last 7 Days)          (newspaper - last 7 days)   0.40    646,000

              Newspaper Readership   Hartford Courant
Print Media   (Last 7 Days)          (newspaper - last 7 days)   0.30    504,000

              Newspaper Readership   Houston Chronicle
Print Media   (Last 7 Days)          (newspaper - last 7 days)     1    1,636,000
              Newspaper Readership   Indianapolis Star
Print Media   (Last 7 Days)          (newspaper - last 7 days)    0.60    921,000

              Newspaper Readership   Kansas City Star
Print Media   (Last 7 Days)          (newspaper - last 7 days)    0.50    905,000

              Newspaper Readership   Los Angeles Times
Print Media   (Last 7 Days)          (newspaper - last 7 days)      2    3,267,000

              Newspaper Readership   Louisville Courier-Journal
Print Media   (Last 7 Days)          (newspaper - last 7 days)    0.40    723,000

              Newspaper Readership   Miami Herald (newspaper
Print Media   (Last 7 Days)          - last 7 days)               0.50    817,000
                                     Milwaukee Journal
              Newspaper Readership   Sentinel (newspaper - last
Print Media   (Last 7 Days)          7 days)                      0.70   1,223,000

              Newspaper Readership   New York Post
Print Media   (Last 7 Days)          (newspaper - last 7 days)    1.10   1,777,000

              Newspaper Readership   New York Times
Print Media   (Last 7 Days)          (newspaper - last 7 days)    4.40   7,296,000

              Newspaper Readership   Newsday (New York)
Print Media   (Last 7 Days)          (newspaper - last 7 days)    0.70   1,145,000
              Newspaper Readership   Oklahoman (newspaper -
Print Media   (Last 7 Days)          last 7 days)                 0.30    551,000
              Newspaper Readership   Oregonian (newspaper -
Print Media   (Last 7 Days)          last 7 days)                 0.70   1,127,000

              Newspaper Readership   Orlando Sentinel
Print Media   (Last 7 Days)          (newspaper - last 7 days)    0.20    398,000

              Newspaper Readership   Philadelphia Inquirer
Print Media   (Last 7 Days)          (newspaper - last 7 days)    0.90   1,406,000

              Newspaper Readership   Pioneer Press (newspaper -
Print Media   (Last 7 Days)          last 7 days)                 0.30    478,000

              Newspaper Readership   Pittsburgh Post-Gazette
Print Media   (Last 7 Days)          (newspaper - last 7 days)    0.60   1,053,000

              Newspaper Readership   Sacramento Bee
Print Media   (Last 7 Days)          (newspaper - last 7 days)    0.50    785,000

              Newspaper Readership   San Diego Union-Tribune
Print Media   (Last 7 Days)          (newspaper - last 7 days)    0.40    683,000

              Newspaper Readership   San Francisco Chronicle
Print Media   (Last 7 Days)          (newspaper - last 7 days)    0.60   1,018,000

              Newspaper Readership   San Jose Mercury News
Print Media   (Last 7 Days)          (newspaper - last 7 days)    0.50    804,000
              Newspaper Readership   Seattle Times (newspaper -
Print Media   (Last 7 Days)          last 7 days)                   0.40     636,000

              Newspaper Readership   St. Louis Post-Dispatch
Print Media   (Last 7 Days)          (newspaper - last 7 days)      0.70    1,195,000

              Newspaper Readership   St. Petersburg Times
Print Media   (Last 7 Days)          (newspaper - last 7 days)      0.30     570,000

                                     Star Tribune (Minneapolis-
              Newspaper Readership   St. Paul) (newspaper - last
Print Media   (Last 7 Days)          7 days)                        0.90    1,422,000

              Newspaper Readership   Star-Ledger (New Jersey)
Print Media   (Last 7 Days)          (newspaper - last 7 days)      0.50     789,000

              Newspaper Readership   Tampa Tribune
Print Media   (Last 7 Days)          (newspaper - last 7 days)      0.40     611,000
              Newspaper Readership   USA Today (newspaper -
Print Media   (Last 7 Days)          last 7 days)                     5     8,207,000

              Newspaper Readership   Wall Street Journal
Print Media   (Last 7 Days)          (newspaper - last 7 days)      3.10    5,146,000

              Newspaper Readership   Washington Post
Print Media   (Last 7 Days)          (newspaper - last 7 days)      2.20    3,582,000

              Newspaper Readership   Washington Times
Print Media   (Last 7 Days)          (newspaper - last 7 days)      0.30     577,000
              Newspaper Readership   Any Daily Newspaper
Print Media   (Yesterday)            Read (yesterday)              19.20   31,736,000
              Newspaper Readership   Arizona Republic
Print Media   (Yesterday)            (newspaper - yesterday)        0.60    1,005,000
                                     Atlanta Journal-
              Newspaper Readership   Constitution (newspaper -
Print Media   (Yesterday)            yesterday)                     0.50     854,000
              Newspaper Readership   Boston Globe (newspaper -
Print Media   (Yesterday)            yesterday)                     0.50     844,000
              Newspaper Readership   Chicago Tribune
Print Media   (Yesterday)            (newspaper - yesterday)        1.80    3,001,000
              Newspaper Readership   Cleveland Plain Dealer
Print Media   (Yesterday)            (newspaper - yesterday)        0.30     573,000
              Newspaper Readership   Daily News (New York)
Print Media   (Yesterday)            (newspaper - yesterday)        0.70    1,080,000
              Newspaper Readership   Dallas Morning News
Print Media   (Yesterday)            (newspaper - yesterday)        0.40     677,000
              Newspaper Readership   Denver Post (newspaper -
Print Media   (Yesterday)            yesterday)                     0.50     775,000
              Newspaper Readership   Detroit Free Press
Print Media   (Yesterday)            (newspaper - yesterday)        0.40     681,000
              Newspaper Readership   Detroit News (newspaper -
Print Media   (Yesterday)            yesterday)                     0.30     442,000
              Newspaper Readership   Houston Chronicle
Print Media   (Yesterday)            (newspaper - yesterday)        0.50     897,000
              Newspaper Readership      Indianapolis Star
Print Media   (Yesterday)               (newspaper - yesterday)        0.30     484,000
              Newspaper Readership      Kansas City Star
Print Media   (Yesterday)               (newspaper - yesterday)        0.30     473,000
              Newspaper Readership      Los Angeles Times
Print Media   (Yesterday)               (newspaper - yesterday)        1.10    1,853,000
                                        Milwaukee Journal
              Newspaper Readership      Sentinel (newspaper -
Print Media   (Yesterday)               yesterday)                     0.40     609,000
              Newspaper Readership      New York Post
Print Media   (Yesterday)               (newspaper - yesterday)        0.50     858,000
              Newspaper Readership      New York Times
Print Media   (Yesterday)               (newspaper - yesterday)        2.10    3,430,000
              Newspaper Readership      Newsday (newspaper -
Print Media   (Yesterday)               yesterday)                     0.40     650,000
              Newspaper Readership      Oregonian (newspaper -
Print Media   (Yesterday)               yesterday)                     0.40     665,000
              Newspaper Readership      Philadelphia Inquirer
Print Media   (Yesterday)               (newspaper - yesterday)        0.30     576,000
              Newspaper Readership      San Francisco Chronicle
Print Media   (Yesterday)               (newspaper - yesterday)        0.30     470,000
              Newspaper Readership      St. Louis Post-Dispatch
Print Media   (Yesterday)               (newspaper - yesterday)        0.40     731,000
                                        Star Tribune (Minneapolis-
              Newspaper Readership      St. Paul) (newspaper -
Print Media   (Yesterday)               yesterday)                     0.50     784,000

              Newspaper Readership      Star-Ledger (New Jersey)
Print Media   (Yesterday)               (newspaper - yesterday)        0.30     471,000
              Newspaper Readership      USA Today (newspaper -
Print Media   (Yesterday)               yesterday)                     1.60    2,564,000
              Newspaper Readership      Wall Street Journal
Print Media   (Yesterday)               (newspaper - yesterday)        1.70    2,789,000
              Newspaper Readership      Washington Post
Print Media   (Yesterday)               (newspaper - yesterday)        1.10    1,816,000
              Newspaper Readership      Washington Times
Print Media   (Yesterday)               (newspaper - yesterday)        0.10     206,000
              Newspaper Readership -    Newspaper Reading -
Print Media   Print vs. Online          Primarily Online              19.60   32,319,000
              Newspaper Readership -    Newspaper Reading -
Print Media   Print vs. Online          Primarily Print               33.60   55,524,000
                                        Newspaper Reading -
              Newspaper Readership -    Split Between Print &
Print Media   Print vs. Online          Online                         7.30   12,079,000
              Newspaper Readership -    No Newspaper Read (last
Print Media   Print vs. Online          7 days)                       28.90   47,767,000
                                        Arts & Entertainment,
              Newspaper Sections Read   (newspaper section - last 7
Print Media   (Last 7 Days)             days)                         24.40   40,347,000
              Newspaper Sections Read   Business (newspaper
Print Media   (Last 7 Days)             section - last 7 days)        20.30   33,584,000
              Newspaper Sections Read   Classifieds (newspaper
Print Media   (Last 7 Days)             section - last 7 days)        17.10   28,276,000
                                        Comics/Humor
              Newspaper Sections Read   (newspaper section - last 7
Print Media   (Last 7 Days)             days)                         19.10   31,588,000
                                      Crossword/Puzzles
              Newspaper Sections Read (newspaper section - last 7
Print Media   (Last 7 Days)           days)                           12.20   20,106,000
                                      Editorial/Op-Ed
              Newspaper Sections Read (newspaper section - last 7
Print Media   (Last 7 Days)           days)                           14.80   24,508,000
                                      Employment/Careers
              Newspaper Sections Read (newspaper section - last 7
Print Media   (Last 7 Days)           days)                              8    13,290,000

              Newspaper Sections Read   Food/Cooking (newspaper
Print Media   (Last 7 Days)             section - last 7 days)          14    23,163,000
              Newspaper Sections Read   Health (newspaper section
Print Media   (Last 7 Days)             - last 7 days)                10.80   17,803,000
                                        Home/Gardening
              Newspaper Sections Read   (newspaper section - last 7
Print Media   (Last 7 Days)             days)                          9.20   15,164,000
                                        International News
              Newspaper Sections Read   (newspaper section - last 7
Print Media   (Last 7 Days)             days)                         19.40   32,029,000
                                        Living/Life/Style
              Newspaper Sections Read   (newspaper section - last 7
Print Media   (Last 7 Days)             days)                         16.80   27,724,000
              Newspaper Sections Read   Local News (newspaper
Print Media   (Last 7 Days)             section - last 7 days)        40.50   66,832,000
                                        Movie
                                        Listings/Showtimes
              Newspaper Sections Read   (newspaper section - last 7
Print Media   (Last 7 Days)             days)                         10.70   17,686,000
                                        National News
              Newspaper Sections Read   (newspaper section - last 7
Print Media   (Last 7 Days)             days)                         25.50   42,065,000
              Newspaper Sections Read   Real Estate (newspaper
Print Media   (Last 7 Days)             section - last 7 days)         7.60   12,523,000
                                        Science & Technology
              Newspaper Sections Read   (newspaper section - last 7
Print Media   (Last 7 Days)             days)                          8.70   14,430,000
              Newspaper Sections Read   Sports (newspaper section
Print Media   (Last 7 Days)             - last 7 days)                24.40   40,328,000
              Newspaper Sections Read   Television (newspaper
Print Media   (Last 7 Days)             section - last 7 days)        12.30   20,239,000
              Newspaper Sections Read   Travel (newspaper section
Print Media   (Last 7 Days)             - last 7 days)                 8.70   14,312,000
                                        Weekly Magazine
              Newspaper Sections Read   (newspaper section - last 7
Print Media   (Last 7 Days)             days)                         17.50   28,826,000
                                        Magazine/Newspaper
              Purchased Anywhere        Subscriptions (p/anywhere
Print Media   (Last 6 Months)           - last 6 mo.)                 14.30   23,655,000
                                        Magazine/Newspaper
              Purchased Offline/Not     Subscriptions (p/offline
Print Media   Online (Last 6 Months)    not online - last 6 mo.)       9.70   16,012,000
                                        Magazine/Newspaper
              Purchased Online/Not      Subscriptions (p/online
Print Media   Offline (Last 6 Months)   not offline - last 6 mo.)      3.80    6,316,000
                                            Magazine/Newspaper
                  Purchased Phone/Mail      Subscriptions (p/phone or
Print Media       (Last 6 Months)           mail - last 6 mo.)            6.20   10,179,000
                                            Magazine/Newspaper
                  Purchased/Transacted      Subscriptions (p/online -
Print Media       Online (Last 30 days)     last 30 days)                 2.40    4,034,000
                                            Magazine/Newspaper
                  Purchased/Transacted      Subscriptions (p/online -
Print Media       Online (Last 6 months)    last 6 mo.)                   4.60    7,642,000
                                            Magazine/Newspaper
                  Shop/Not Purchase (Last   Subscriptions (s/np/online
Print Media       6 months)                 - last 6 mo.)                 2.10    3,507,000
                                            Magazine/Newspaper
                  Shopped Online (Last 30   Subscriptions (s/online -
Print Media       days)                     last 30 days)                 3.70    6,053,000
                                            Magazine/Newspaper
                  Shopped Online (Last 6    Subscriptions (s/online -
Print Media       months)                   last 6 mo.)                   6.50   10,666,000
                  Electronic Equipment
                  Purchased (Last 12        Answering Machine
Shop (Products)   months)                   (p/anywhere - last 12 mo.)    5.60    9,317,000
                  Electronic Equipment
                  Purchased (Last 12        Any Electronic Equipment
Shop (Products)   months)                   (p/anywhere - last 12 mo.)   50.80   83,822,000
                  Electronic Equipment
                  Purchased (Last 12        CD Burner (p/anywhere -
Shop (Products)   months)                   last 12 mo.)                  1.40    2,322,000
                  Electronic Equipment      CD Changer/Multi-Disc
                  Purchased (Last 12        Player (p/anywhere - last
Shop (Products)   months)                   12 mo.)                       3.60    6,004,000
                  Electronic Equipment
                  Purchased (Last 12        Camcorder - Digital
Shop (Products)   months)                   (p/anywhere - last 12 mo.)    3.70    6,097,000
                  Electronic Equipment
                  Purchased (Last 12        Camera, Film (p/anywhere
Shop (Products)   months)                   - last 12 mo.)                0.60     973,000
                  Electronic Equipment
                  Purchased (Last 12        DVD Burner (p/anywhere -
Shop (Products)   months)                   last 12 mo.)                  3.10    5,065,000
                  Electronic Equipment
                  Purchased (Last 12        DVD Player (p/anywhere -
Shop (Products)   months)                   last 12 mo.)                  8.40   13,825,000
                  Electronic Equipment
                  Purchased (Last 12        Digital Camera
Shop (Products)   months)                   (p/anywhere - last 12 mo.)   15.30   25,325,000
                  Electronic Equipment
                  Purchased (Last 12        Digital Video Recorder
Shop (Products)   months)                   (p/anywhere - last 12 mo.)    3.30    5,512,000
                  Electronic Equipment
                  Purchased (Last 12        Fax Machine (p/anywhere
Shop (Products)   months)                   - last 12 mo.)                2.90    4,814,000
                  Electronic Equipment
                  Purchased (Last 12        Game Console
Shop (Products)   months)                   (p/anywhere - last 12 mo.)   10.20   16,835,000
                  Electronic Equipment
                  Purchased (Last 12     MP3 Player (p/anywhere -
Shop (Products)   months)                last 12 mo.)                  6.70   11,002,000
                  Electronic Equipment
                  Purchased (Last 12     Netbook (p/anywhere -
Shop (Products)   months)                last 12 mo.)                  3.40    5,642,000

                  Electronic Equipment   PDA only, no phone
                  Purchased (Last 12     functionality (e.g. Zire)
Shop (Products)   months)                (p/anywhere - last 12 mo.)    0.20     317,000

                  Electronic Equipment   PDA/Handheld Computer -
                  Purchased (Last 12     Any (p/anywhere - last 12
Shop (Products)   months)                mo.)                           10    16,449,000
                  Electronic Equipment
                  Purchased (Last 12     Receiver (p/anywhere -
Shop (Products)   months)                last 12 mo.)                    1     1,725,000
                  Electronic Equipment
                  Purchased (Last 12     Satellite Radio
Shop (Products)   months)                (p/anywhere - last 12 mo.)    2.10    3,503,000

                  Electronic Equipment   Satellite System
                  Purchased (Last 12     (DIRECTV/DISH)
Shop (Products)   months)                (p/anywhere - last 12 mo.)    3.20    5,218,000
                  Electronic Equipment
                  Purchased (Last 12     Smart Phone (p/anywhere -
Shop (Products)   months)                last 12 mo.)                  8.70   14,362,000
                  Electronic Equipment
                  Purchased (Last 12     Speaker for iPod
Shop (Products)   months)                (p/anywhere - last 12 mo.)    1.60    2,649,000
                  Electronic Equipment
                  Purchased (Last 12     Television - 3D TV
Shop (Products)   months)                (p/anywhere - last 12 mo.)    0.20     267,000
                  Electronic Equipment   Television - Flat/Plasma -
                  Purchased (Last 12     Any (p/anywhere - last 12
Shop (Products)   months)                mo.)                         14.50   23,943,000

                                         Television - High
                  Electronic Equipment   Definition Flat Screen
                  Purchased (Last 12     (>32") (HDTV)
Shop (Products)   months)                (p/anywhere - last 12 mo.)     14    23,042,000
                                         Television - High
                  Electronic Equipment   Definition Projector
                  Purchased (Last 12     (HDTV) (p/anywhere -
Shop (Products)   months)                last 12 mo.)                  0.30     532,000
                                         Television - High
                  Electronic Equipment   Definition Small Screen
                  Purchased (Last 12     (< 32") (HDTV)
Shop (Products)   months)                (p/anywhere/last 12 mo.)      4.30    7,081,000
                  Electronic Equipment   Television - Standard -
                  Purchased (Last 12     Any (p/anywhere - last 12
Shop (Products)   months)                mo.)                          2.90    4,707,000
                  Electronic Equipment   Television - Standard Big
                  Purchased (Last 12     Screen (> 32")
Shop (Products)   months)                (p/anywhere/12 mo.)             1     1,608,000
                  Electronic Equipment      Television - Standard Flat
                  Purchased (Last 12        Screen (p/anywhere - last
Shop (Products)   months)                   12 mo.)                       0.60    1,041,000
                  Electronic Equipment      Television - Standard
                  Purchased (Last 12        Small Screen (< 32")
Shop (Products)   months)                   (p/anywhere/12 mo.)           1.40    2,376,000
                  Electronic Equipment
                  Purchased (Last 12        VCR (p/anywhere - last
Shop (Products)   months)                   12 mo.)                       1.60    2,677,000
                  Electronic Equipment
                  Purchased (Last 12        Video Conferencing
Shop (Products)   months)                   (hardware/home/12 mo.)        0.20     332,000
                  Electronic Equipment
                  Purchased (Last 12        iPad (p/anywhere/last 12
Shop (Products)   months)                   mo.)                          1.30    2,146,000
                  Electronic Equipment
                  Purchased (Last 12        iPod Touch (p/anywhere -
Shop (Products)   months)                   last 12 mo.)                  2.20    3,683,000

                  Electronics - Plan to    Answering Machine (plan
Shop (Products)   purchase (Next 6 months) to p/next 6 mo.)                 1     1,649,000

                  Electronics - Plan to    Any electronic equipment
Shop (Products)   purchase (Next 6 months) (plan to p/next 6 mo.)        40.70   67,132,000

                  Electronics - Plan to    Blu-ray Disc player (plan
Shop (Products)   purchase (Next 6 months) to p/next 6 mo.)               5.70    9,347,000
                                           CD Player - Single or
                  Electronics - Plan to    Multi-disc (plan to p/next
Shop (Products)   purchase (Next 6 months) 6 mo.)                         0.90    1,525,000

                  Electronics - Plan to    CD Recorder/Burner (plan
Shop (Products)   purchase (Next 6 months) to p/next 6 mo.)               0.50     789,000

                  Electronics - Plan to    Camcorder - Digital (plan
Shop (Products)   purchase (Next 6 months) to p/next 6 mo.)               3.10    5,084,000

                  Electronics - Plan to    Camera - Digital (plan to
Shop (Products)   purchase (Next 6 months) p/next 6 mo.)                  5.90    9,762,000

                  Electronics - Plan to    Camera - Film-Based
Shop (Products)   purchase (Next 6 months) (plan to p/next 6 mo.)         0.30     544,000
                                           Cellular phone (not Smart
                  Electronics - Plan to    Phone or PDA) (plan to
Shop (Products)   purchase (Next 6 months) p/next 6 mo.)                  4.20    7,015,000

                  Electronics - Plan to    DVD Player (plan to
Shop (Products)   purchase (Next 6 months) p/next 6 mo.)                  2.60    4,314,000

                  Electronics - Plan to    Desktop Computer (plan
Shop (Products)   purchase (Next 6 months) to p/next 6 months)            3.80    6,233,000

                  Electronics - Plan to    Digital Music Player (plan
Shop (Products)   purchase (Next 6 months) to p/next 6 mo.)               2.80    4,546,000
                  Electronics - Plan to    Digital Video Recorder
Shop (Products)   purchase (Next 6 months) (plan to p/next 6 mo.)       1.30    2,077,000

                  Electronics - Plan to    E-Reader (plan to p/next 6
Shop (Products)   purchase (Next 6 months) months)                      2.20    3,694,000

                  Electronics - Plan to    Fax Machine (plan to
Shop (Products)   purchase (Next 6 months) p/next 6 mo.)                0.90    1,435,000

                  Electronics - Plan to    GPS (plan to p/next 6
Shop (Products)   purchase (Next 6 months) mo.)                         2.60    4,218,000

                  Electronics - Plan to    Game Console (plan to
Shop (Products)   purchase (Next 6 months) p/next 6 mo.)                5.40    8,936,000

                  Electronics - Plan to    Home Theater System
Shop (Products)   purchase (Next 6 months) (plan to p/next 6 mo.)         2     3,286,000

                  Electronics - Plan to    Laptop Computer (plan to
Shop (Products)   purchase (Next 6 months) p/next 6 months)             8.50   14,009,000

                  Electronics - Plan to    Netbook (plan to p/next 6
Shop (Products)   purchase (Next 6 months) months)                      1.60    2,651,000

                  Electronics - Plan to    PDA only - no phone
Shop (Products)   purchase (Next 6 months) (plan to p/next 6 mo.)       0.20     355,000

                  Electronics - Plan to    Satellite Radio (plan to
Shop (Products)   purchase (Next 6 months) p/next 6 mo.)                0.70    1,085,000

                  Electronics - Plan to    Satellite TV System (plan
Shop (Products)   purchase (Next 6 months) to p/next 6 mo.)             0.60    1,005,000

                  Electronics - Plan to    Smart Phone (plan to
Shop (Products)   purchase (Next 6 months) p/next 6 mo.)                4.90    8,114,000
                                           Speaker for Digital Music
                  Electronics - Plan to    Player (plan to p/next 6
Shop (Products)   purchase (Next 6 months) mo.)                         0.60    1,012,000

                  Electronics - Plan to    Stereo Receiver/Amplifier
Shop (Products)   purchase (Next 6 months) (plan to p/next 6 mo.)       0.60     967,000

                  Electronics - Plan to    Stereo System (plan to
Shop (Products)   purchase (Next 6 months) p/next 6 mo.)                0.80    1,313,000

                  Electronics - Plan to    Television - 3D (plan to
Shop (Products)   purchase (Next 6 months) p/next 6 mo.)                  1     1,664,000
                                           Television - High
                                           Definition Flat Screen
                  Electronics - Plan to    (>32') (HDTV) (plan to
Shop (Products)   purchase (Next 6 months) p/next 6 mo.)                9.40   15,600,000
                                           Television - High
                                           Definition Projector
                  Electronics - Plan to    (HDTV) (plan to p/next 6
Shop (Products)   purchase (Next 6 months) mo.)                         0.80    1,311,000
                                           Television - High
                                           Definition Small Screen
                  Electronics - Plan to    (less than 32) (HDTV)
Shop (Products)   purchase (Next 6 months) (plan to p/next 6 mo.)           3      4,929,000

                                           Television - Standard Big
                  Electronics - Plan to    Screen (32" or larger)
Shop (Products)   purchase (Next 6 months) (plan to p/next 6 mo.)         0.50      755,000
                                           Television - Standard Flat
                  Electronics - Plan to    Screen (plan to p/next 6
Shop (Products)   purchase (Next 6 months) mo.)                           0.40      713,000

                                           Television - Standard
                  Electronics - Plan to    Small Screen (less than
Shop (Products)   purchase (Next 6 months) 32") (plan to p/next 6 mo.)    0.50      774,000
                                           Products - Purchase
                                           environmentally friendly
Shop (Products)   Environmental Actions    (environmental actions)       26.30    43,376,000

                                            Products - Recycle/re-use
Shop (Products)   Environmental Actions     (environmental actions)      63.50   104,779,000
                                            Products - Use fewer
                                            disposable products
Shop (Products)   Environmental Actions     (environmental actions)      30.10    49,780,000
                  Event Ticket Purchases
                  (Anywhere - Last 6        Any Fine Arts (event tix -
Shop (Products)   months)                   p/anywhere - last 6 mo.)      3.80     6,286,000
                  Event Ticket Purchases
                  (Anywhere - Last 6        Any Sports (event tix -
Shop (Products)   months)                   p/anywhere - last 6 mo.)      3.60     6,004,000
                  Event Ticket Purchases
                  (Anywhere - Last 6        Auto Racing (event tix -
Shop (Products)   months)                   p/anywhere - last 6 mo.)      0.30      514,000
                  Event Ticket Purchases
                  (Anywhere - Last 6        Ballet/Dance (event tix -
Shop (Products)   months)                   p/anywhere - last 6 mo.)      0.50      816,000
                  Event Ticket Purchases
                  (Anywhere - Last 6        Baseball - MLB (event tix
Shop (Products)   months)                   - p/anywhere - last 6 mo.)      1      1,674,000
                  Event Ticket Purchases    Baseball - Minor League
                  (Anywhere - Last 6        (event tix - p/anywhere -
Shop (Products)   months)                   last 6 mo.)                   0.60      955,000
                  Event Ticket Purchases    Basketball - College
                  (Anywhere - Last 6        (event tix - p/anywhere -
Shop (Products)   months)                   last 6 mo.)                   0.40      634,000
                  Event Ticket Purchases    Basketball - NBA (event
                  (Anywhere - Last 6        tix - p/anywhere - last 6
Shop (Products)   months)                   mo.)                          0.20      327,000
                  Event Ticket Purchases
                  (Anywhere - Last 6        Circus (event tix -
Shop (Products)   months)                   p/anywhere - last 6 mo.)      0.20      411,000
                  Event Ticket Purchases
                  (Anywhere - Last 6        Comedy Show (event tix -
Shop (Products)   months)                   p/anywhere - last 6 mo.)      0.70     1,121,000
                  Event Ticket Purchases     Football - College (event
                  (Anywhere - Last 6         tix - p/anywhere - last 6
Shop (Products)   months)                    mo.)                             0.80    1,326,000
                  Event Ticket Purchases
                  (Anywhere - Last 6         Football - NFL (event tix -
Shop (Products)   months)                    p/anywhere - last 6 mo.)         0.60    1,026,000
                  Event Ticket Purchases
                  (Anywhere - Last 6         Hockey - NHL (event tix -
Shop (Products)   months)                    p/anywhere - last 6 mo.)         0.50     802,000
                  Event Ticket Purchases
                  (Anywhere - Last 6         Ice Skating (event tix -
Shop (Products)   months)                    p/anywhere - last 6 mo.)         0.10     179,000
                  Event Ticket Purchases
                  (Anywhere - Last 6         Live Concert (event tix -
Shop (Products)   months)                    p/anywhere - last 6 mo.)         2.70    4,521,000
                  Event Ticket Purchases
                  (Anywhere - Last 6         Live Theater (event tix -
Shop (Products)   months)                    p/anywhere - last 6 mo.)         2.10    3,538,000
                  Event Ticket Purchases
                  (Anywhere - Last 6         Museum (event tix -
Shop (Products)   months)                    p/anywhere - last 6 mo.)         1.50    2,431,000
                  Event Ticket Purchases
                  (Anywhere - Last 6         Opera (event tix -
Shop (Products)   months)                    p/anywhere - last 6 mo.)         0.20     395,000
                  Event Ticket Purchases     Symphony/Orchestra
                  (Anywhere - Last 6         (event tix - p/anywhere -
Shop (Products)   months)                    last 6 mo.)                      0.60     927,000
                                             Any Fine Arts Ticket
                  Event Ticket Purchases     (event tix - p/online - last
Shop (Products)   (Online - Last 6 months)   6 mo.)                           3.90    6,486,000
                  Event Ticket Purchases     Any Sports (event tix -
Shop (Products)   (Online - Last 6 months)   p/online - last 6 mo.)           3.50    5,716,000
                  Event Ticket Purchases     Auto Racing (event tix -
Shop (Products)   (Online - Last 6 months)   p/online - last 6 mo.)           0.20     407,000
                  Event Ticket Purchases     Ballet/Dance (event tix -
Shop (Products)   (Online - Last 6 months)   p/online - last 6 mo.)           0.50     769,000
                  Event Ticket Purchases     Baseball (event tix -
Shop (Products)   (Online - Last 6 months)   p/online - last 6 mo.)           1.50    2,424,000
                                             Basketball - College
                  Event Ticket Purchases     (event tix - (p/online - last
Shop (Products)   (Online - Last 6 months)   6 mo.)                           0.30     491,000
                  Event Ticket Purchases     Basketball - NBA (event
Shop (Products)   (Online - Last 6 months)   tix - p/online - last 6 mo.)     0.50     795,000
                  Event Ticket Purchases     Circus (event tix -
Shop (Products)   (Online - Last 6 months)   p/online - last 6 mo.)           0.30     493,000
                  Event Ticket Purchases     Event Tickets (p/online -
Shop (Products)   (Online - Last 6 months)   last 6 mo.)                     10.10   16,749,000
                  Event Ticket Purchases     Football - College (event
Shop (Products)   (Online - Last 6 months)   tix - p/online - last 6 mo.)     0.60    1,060,000
                  Event Ticket Purchases     Football - NFL (event tix -
Shop (Products)   (Online - Last 6 months)   p/online - last 6 mo.)           0.60     921,000
                  Event Ticket Purchases     Hockey - NHL (event tix -
Shop (Products)   (Online - Last 6 months)   (p/online - last 6 mo.)          0.50     890,000
                  Event Ticket Purchases     Ice Skating (event tix -
Shop (Products)   (Online - Last 6 months)   p/online)                        0.20     285,000
                  Event Ticket Purchases     Live Concert (event tix -
Shop (Products)   (Online - Last 6 months)   (p/online - last 6 mo.)            4     6,632,000
                  Event Ticket Purchases     Live Theater (event tix -
Shop (Products)   (Online - Last 6 months)   (p/online - last 6 mo.)          2.60    4,360,000
                  Event Ticket Purchases     Museum (event tix -
Shop (Products)   (Online - Last 6 months)   p/online - last 6 mo.)           0.80    1,309,000
                  Event Ticket Purchases     Opera (event tix -
Shop (Products)   (Online - Last 6 months)   (p/online - last 6 mo.)          0.20     340,000
                                             Symphony/Orchestra
                  Event Ticket Purchases     (event tix - (p/online - last
Shop (Products)   (Online - Last 6 months)   6 mo.)                           0.50     798,000
                                             Online Shopping / E-
                  Frequently Provides        Commerce (provide
Shop (Products)   Advice                     frequent advice)                10.60   17,471,000
                  Music Purchases
                  (Anywhere - Last 3         Alternative Country
Shop (Products)   months)                    (p/anywhere - last 3 mo.)        0.50     856,000
                  Music Purchases
                  (Anywhere - Last 3         Alternative Rock
Shop (Products)   months)                    (p/anywhere - last 3 mo.)        1.40    2,321,000
                  Music Purchases
                  (Anywhere - Last 3         Bluegrass (p/anywhere -
Shop (Products)   months)                    last 3 mo.)                      0.30     531,000
                  Music Purchases
                  (Anywhere - Last 3         Blues (p/anywhere - last 3
Shop (Products)   months)                    mo.)                             0.80    1,309,000
                  Music Purchases
                  (Anywhere - Last 3         Broadway/Musicals
Shop (Products)   months)                    (p/anywhere - last 3 mo.)        0.40     678,000
                  Music Purchases
                  (Anywhere - Last 3         Children's (p/anywhere -
Shop (Products)   months)                    last 3 mo.)                      0.60     950,000
                  Music Purchases
                  (Anywhere - Last 3         Christian (p/anywhere -
Shop (Products)   months)                    last 3 mo.)                        1     1,594,000
                  Music Purchases
                  (Anywhere - Last 3         Christian Contemporary
Shop (Products)   months)                    (p/anywhere - last 3 mo.)        0.50     885,000
                  Music Purchases
                  (Anywhere - Last 3         Classic Rock (p/anywhere
Shop (Products)   months)                    - last 3 mo.)                    2.10    3,539,000
                  Music Purchases
                  (Anywhere - Last 3         Classical (p/anywhere -
Shop (Products)   months)                    last 3 mo.)                      0.60     930,000
                  Music Purchases
                  (Anywhere - Last 3         Country (p/anywhere - last
Shop (Products)   months)                    3 mo.)                           2.40    4,008,000
                  Music Purchases
                  (Anywhere - Last 3         Dance/Club (p/anywhere -
Shop (Products)   months)                    last 3 mo.)                      0.70    1,150,000
                  Music Purchases
                  (Anywhere - Last 3         Easy Listening
Shop (Products)   months)                    (p/anywhere - last 3 mo.)        1.10    1,891,000
                  Music Purchases
                  (Anywhere - Last 3         Folk (p/anywhere - last 3
Shop (Products)   months)                    mo.)                             0.40     735,000
                  Music Purchases
                  (Anywhere - Last 3       Gospel (p/anywhere - last
Shop (Products)   months)                  3 mo.)                       0.50    848,000
                  Music Purchases
                  (Anywhere - Last 3       Hard Rock/Heavy Metal
Shop (Products)   months)                  (p/anywhere - last 3 mo.)    1.20   1,946,000
                  Music Purchases
                  (Anywhere - Last 3       Jazz (p/anywhere - last 3
Shop (Products)   months)                  mo.)                         0.90   1,423,000
                  Music Purchases
                  (Anywhere - Last 3       Latin/Salsa (p/anywhere -
Shop (Products)   months)                  last 3 mo.)                  0.30    499,000
                  Music Purchases          Lounge (Big Band,
                  (Anywhere - Last 3       Swing, etc.) (p/anywhere -
Shop (Products)   months)                  last 3 mo.)                  0.30    536,000
                  Music Purchases
                  (Anywhere - Last 3       New Age (p/anywhere -
Shop (Products)   months)                  last 3 mo.)                  0.40    583,000
                  Music Purchases
                  (Anywhere - Last 3       Oldies (p/anywhere - last
Shop (Products)   months)                  3 mo.)                       1.50   2,429,000
                  Music Purchases
                  (Anywhere - Last 3       Pop/Top 40 (p/anywhere -
Shop (Products)   months)                  last 3 mo.)                  1.80   3,025,000
                  Music Purchases
                  (Anywhere - Last 3       R&B/Soul (p/anywhere -
Shop (Products)   months)                  last 3 mo.)                  1.40   2,268,000
                  Music Purchases
                  (Anywhere - Last 3       Rap/Hip Hop (p/anywhere
Shop (Products)   months)                  - last 3 mo.)                1.50   2,485,000
                  Music Purchases
                  (Anywhere - Last 3       Reggae (p/anywhere - last
Shop (Products)   months)                  3 mo.)                       0.20    405,000
                  Music Purchases
                  (Anywhere - Last 3       Rock (p/anywhere - last 3
Shop (Products)   months)                  mo.)                         2.50   4,176,000
                  Music Purchases
                  (Anywhere - Last 3       Soundtracks (p/anywhere -
Shop (Products)   months)                  last 3 mo.)                  1.10   1,792,000
                  Music Purchases
                  (Anywhere - Last 3       World Music (p/anywhere
Shop (Products)   months)                  - last 3 mo.)                0.50    861,000
                  Online Spending Levels   $2,000-$4,999 - Office
                  by Category (Last 6      Supplies for Home or
Shop (Products)   months)                  Work (last 6 mo.)            0.10    207,000
                                           Airline
                  Online Spending Levels   Tickets/Reservations -
                  by Category (Last 6      Heavy Spending
Shop (Products)   months)                  (p/online/6 mo.)             4.90   8,041,000
                                           Airline
                  Online Spending Levels   Tickets/Reservations -
                  by Category (Last 6      Light Spending
Shop (Products)   months)                  (p/online/6 mo.)             2.30   3,817,000
                                           Airline
                  Online Spending Levels   Tickets/Reservations -
                  by Category (Last 6      Medium Spending
Shop (Products)   months)                  (p/online/6 mo.)               8.50   14,044,000
                  Online Spending Levels   Auctions - Heavy
                  by Category (Last 6      Spending (p/online - last 6
Shop (Products)   months)                  mo.)                           1.50    2,403,000
                  Online Spending Levels
                  by Category (Last 6      Auctions - Light Spending
Shop (Products)   months)                  (p/online - last 6 mo.)        4.30    7,022,000
                  Online Spending Levels   Auctions - Medium
                  by Category (Last 6      Spending (p/online - last 6
Shop (Products)   months)                  mo.)                           4.40    7,280,000
                  Online Spending Levels
                  by Category (Last 6      Books - Heavy Spending
Shop (Products)   months)                  (p/online - last 6 mo.)        5.90    9,735,000
                  Online Spending Levels
                  by Category (Last 6      Books - Light Spending
Shop (Products)   months)                  (p/online - last 6 mo.)        2.80    4,655,000
                  Online Spending Levels   Books - Medium
                  by Category (Last 6      Spending (p/online - last 6
Shop (Products)   months)                  mo.)                           6.80   11,170,000

                  Online Spending Levels   Business/Office Supplies -
                  by Category (Last 6      Heavy Spending (p/online
Shop (Products)   months)                  - last 6 mo.)                  1.70    2,739,000

                  Online Spending Levels   Business/Office Supplies -
                  by Category (Last 6      Light Spending (p/online -
Shop (Products)   months)                  last 6 mo.)                    2.90    4,721,000

                  Online Spending Levels   Business/Office Supplies -
                  by Category (Last 6      Medium Spending
Shop (Products)   months)                  (p/online - last 6 mo.)        1.20    1,977,000
                  Online Spending Levels   Car rentals - Heavy
                  by Category (Last 6      Spending (p/online - last 6
Shop (Products)   months)                  mo.)                           3.10    5,190,000
                  Online Spending Levels   Car rentals - Light
                  by Category (Last 6      Spending (p/online - last 6
Shop (Products)   months)                  mo.)                           0.70    1,220,000
                  Online Spending Levels   Car rentals - Medium
                  by Category (Last 6      Spending (p/online - last 6
Shop (Products)   months)                  mo.)                           1.70    2,770,000
                  Online Spending Levels   Clothes/Shoes/Acc. -
                  by Category (Last 6      Heavy Spending (p/online
Shop (Products)   months)                  - last 6 mo.)                  3.30    5,370,000
                  Online Spending Levels   Clothes/Shoes/Acc. -
                  by Category (Last 6      Light Spending (p/online -
Shop (Products)   months)                  last 6 mo.)                    6.30   10,470,000
                  Online Spending Levels   Clothes/Shoes/Acc. -
                  by Category (Last 6      Medium Spending
Shop (Products)   months)                  (p/online - last 6 mo.)       11.90   19,668,000
                  Online Spending Levels   Collectibles - Heavy
                  by Category (Last 6      Spending (p/online - last 6
Shop (Products)   months)                  mo.)                           0.50     875,000
                  Online Spending Levels   Collectibles - Light
                  by Category (Last 6      Spending (p/online - last 6
Shop (Products)   months)                  mo.)                          2.80   4,559,000
                  Online Spending Levels   Collectibles - Medium
                  by Category (Last 6      Spending (p/online - last 6
Shop (Products)   months)                  mo.)                          1.60   2,680,000
                  Online Spending Levels   Computer Hardware -
                  by Category (Last 6      Heavy Spending (p/online
Shop (Products)   months)                  - last 6 mo.)                 0.20    409,000
                  Online Spending Levels   Computer Hardware -
                  by Category (Last 6      Light Spending (p/online -
Shop (Products)   months)                  last 6 mo.)                   3.30   5,406,000
                  Online Spending Levels   Computer Hardware -
                  by Category (Last 6      Medium Spending
Shop (Products)   months)                  (p/online - last 6 mo.)       2.30   3,850,000
                  Online Spending Levels   Computer Software (Gen) -
                  by Category (Last 6      Heavy Spending (p/online
Shop (Products)   months)                  - last 6 mo.)                 1.40   2,247,000
                  Online Spending Levels   Computer Software (Gen) -
                  by Category (Last 6      Light Spending (p/online -
Shop (Products)   months)                  last 6 mo.)                   0.50    761,000

                  Online Spending Levels   Computer Software (Gen) -
                  by Category (Last 6      Medium Spending
Shop (Products)   months)                  (p/online - last 6 mo.)       0.80   1,329,000
                  Online Spending Levels   Drugs/Remedies (Any) -
                  by Category (Last 6      Heavy Spending (p/online
Shop (Products)   months)                  6 mo.)                          5    8,186,000
                  Online Spending Levels   Drugs/Remedies (Any) -
                  by Category (Last 6      Light Spending (p/online -
Shop (Products)   months)                  last 6 mo.)                   2.60   4,324,000
                  Online Spending Levels   Drugs/Remedies (Any) -
                  by Category (Last 6      Medium Spending
Shop (Products)   months)                  (p/online 6 mo.)              2.50   4,098,000
                  Online Spending Levels   Event tickets - Heavy
                  by Category (Last 6      Spending (p/online - last 6
Shop (Products)   months)                  mo.)                          3.40   5,539,000
                  Online Spending Levels   Event tickets - Light
                  by Category (Last 6      Spending (p/online - last 6
Shop (Products)   months)                  mo.)                          2.90   4,715,000
                  Online Spending Levels   Event tickets - Medium
                  by Category (Last 6      Spending (p/online - last 6
Shop (Products)   months)                  mo.)                          3.40   5,589,000
                  Online Spending Levels
                  by Category (Last 6      Flowers - Heavy Spending
Shop (Products)   months)                  (p/online - last 6 mo.)       1.60   2,656,000
                  Online Spending Levels   Flowers - Medium
                  by Category (Last 6      Spending (p/online - last 6
Shop (Products)   months)                  mo.)                          2.80   4,610,000
                  Online Spending Levels   Gourmet food - Heavy
                  by Category (Last 6      Spending (p/online - last 6
Shop (Products)   months)                  mo.)                          1.10   1,893,000
                  Online Spending Levels   Gourmet food - Medium
                  by Category (Last 6      Spending (p/online - last 6
Shop (Products)   months)                  mo.)                          0.90   1,506,000
                  Online Spending Levels   Hotel/Motel Reservations -
                  by Category (Last 6      Heavy Spending (p/online
Shop (Products)   months)                  - last 6 mo.)                    5     8,225,000

                  Online Spending Levels   Hotel/Motel Reservations -
                  by Category (Last 6      Light Spending (p/online -
Shop (Products)   months)                  last 6 mo.)                    1.40    2,353,000

                  Online Spending Levels   Hotel/Motel Reservations -
                  by Category (Last 6      Medium Spending
Shop (Products)   months)                  (p/online - last 6 mo.)        6.40   10,614,000
                  Online Spending Levels   Movie DVDs/Tapes -
                  by Category (Last 6      Heavy Spending (p/online
Shop (Products)   months)                  - last 6 mo.)                  1.80    3,039,000
                  Online Spending Levels   Movie DVDs/Tapes -
                  by Category (Last 6      Light Spending (p/online -
Shop (Products)   months)                  last 6 mo.)                    2.20    3,563,000
                  Online Spending Levels   Movie DVDs/Tapes -
                  by Category (Last 6      Medium Spending
Shop (Products)   months)                  (p/online - last 6 mo.)        3.70    6,182,000
                  Online Spending Levels   Music (Any) - Heavy
                  by Category (Last 6      Spending (p/online - last 6
Shop (Products)   months)                  mo.)                           1.70    2,811,000
                  Online Spending Levels   Music (Any) - Light
                  by Category (Last 6      Spending (p/online - last 6
Shop (Products)   months)                  mo.)                           5.30    8,700,000
                  Online Spending Levels   Music (Any) - Medium
                  by Category (Last 6      Spending (p/online - last 6
Shop (Products)   months)                  mo.)                           4.80    7,902,000
                  Online Spending Levels   Toys/Non computer
                  by Category (Last 6      Games - Light Spending
Shop (Products)   months)                  (p/online - last 6 mo.)        2.40    4,007,000
                                           Toys/Non computer
                  Online Spending Levels   Games - Medium
                  by Category (Last 6      Spending (p/online - last 6
Shop (Products)   months)                  mo.)                           1.70    2,766,000
                  Online Spending Levels   Vacation packages -
                  by Category (Last 6      Heavy Spending (p/online
Shop (Products)   months)                  - last 6 mo.)                  1.60    2,717,000
                  Online Spending Levels   Vacation packages - Light
                  by Category (Last 6      Spending (p/online - last 6
Shop (Products)   months)                  mo.)                           0.20     411,000
                  Online Spending Levels   Vacation packages -
                  by Category (Last 6      Medium Spending
Shop (Products)   months)                  (p/online - last 6 mo.)        0.80    1,252,000
                                           Airline
                  Purchased Anywhere       Tickets/Reservations
Shop (Products)   (Last 6 Months)          (p/anywhere - last 6 mo.)     23.90   39,385,000
                                           Automobile
                  Purchased Anywhere       Services/Repairs
Shop (Products)   (Last 6 Months)          (p/anywhere - last 6 mo.)     22.80   37,710,000
                  Purchased Anywhere       Automobile Tires
Shop (Products)   (Last 6 Months)          (p/anywhere - last 6 mo.)     14.40   23,756,000
                  Purchased Anywhere   Broadband Internet access
Shop (Products)   (Last 6 Months)      (p/anywhere - last 6 mo.)     7.40   12,142,000
                                       Business/Office
                  Purchased Anywhere   Equipment (p/anywhere -
Shop (Products)   (Last 6 Months)      last 6 mo.)                   2.70    4,383,000

                  Purchased Anywhere   Business/Office Supplies
Shop (Products)   (Last 6 Months)      (p/anywhere - last 6 mo.)    24.30   40,115,000

                  Purchased Anywhere   Cable Television Services
Shop (Products)   (Last 6 Months)      (p/anywhere - last 6 mo.)       9    14,849,000
                  Purchased Anywhere   Car Rental (p/anywhere -
Shop (Products)   (Last 6 Months)      last 6 mo.)                  10.80   17,850,000
                  Purchased Anywhere   Cell Phones/Services
Shop (Products)   (Last 6 Months)      (p/anywhere - last 6 mo.)    19.50   32,125,000

                  Purchased Anywhere   Clothes/Shoes/Acc. - Any
Shop (Products)   (Last 6 Months)      (p/anywhere - last 6 mo.)    59.10   97,508,000
                  Purchased Anywhere   Clothes/Shoes/Acc. -
Shop (Products)   (Last 6 Months)      Baby (p/anywhere)            12.20   20,124,000
                  Purchased Anywhere   Clothes/Shoes/Acc. -
Shop (Products)   (Last 6 Months)      Children's (p/anywhere)        21    34,728,000
                  Purchased Anywhere   Clothes/Shoes/Acc. -
Shop (Products)   (Last 6 Months)      Men's (p/anywhere)           33.50   55,322,000
                  Purchased Anywhere   Clothes/Shoes/Acc. -
Shop (Products)   (Last 6 Months)      Women's (p/anywhere)         40.90   67,533,000
                  Purchased Anywhere   Collectibles (p/anywhere -
Shop (Products)   (Last 6 Months)      last 6 mo.)                  10.80   17,842,000
                  Purchased Anywhere   Computer Hardware
Shop (Products)   (Last 6 Months)      (p/anywhere - last 6 mo.)    16.60   27,446,000

                  Purchased Anywhere   Computer Software - Any
Shop (Products)   (Last 6 Months)      (p/anywhere - last 6 mo.)    16.10   26,606,000
                                       Computer Software -
                  Purchased Anywhere   Educational (p/anywhere -
Shop (Products)   (Last 6 Months)      last 6 mo.)                   2.90    4,774,000
                                       Computer Software -
                  Purchased Anywhere   Games (p/anywhere - last
Shop (Products)   (Last 6 Months)      6 mo.)                        8.70   14,436,000
                                       Computer Software -
                  Purchased Anywhere   General/Other
Shop (Products)   (Last 6 Months)      (p/anywhere - last 6 mo.)       8    13,277,000
                  Purchased Anywhere   Eyewear (p/anywhere -
Shop (Products)   (Last 6 Months)      last 6 mo.)                  16.10   26,554,000
                  Purchased Anywhere   Flowers (p/anywhere - last
Shop (Products)   (Last 6 Months)      6 mo.)                       16.20   26,773,000
                  Purchased Anywhere   Home Electronics
Shop (Products)   (Last 6 Months)      (p/anywhere - last 6 mo.)    15.70   25,851,000

                  Purchased Anywhere   Hotel/Motel Reservations
Shop (Products)   (Last 6 Months)      (p/anywhere - last 6 mo.)    24.40   40,276,000
                  Purchased Anywhere   Jewelry (p/anywhere - last
Shop (Products)   (Last 6 Months)      6 mo.)                       12.70   20,972,000
                                            Magazine/Newspaper
                  Purchased Anywhere        Subscriptions (p/anywhere
Shop (Products)   (Last 6 Months)           - last 6 mo.)                   14.30   23,655,000
                  Purchased Anywhere        Oral Care Products
Shop (Products)   (Last 6 Months)           (p/anywhere - last 6 mo.)       37.30   61,504,000
                                            Personal Care Products -
                  Purchased Anywhere        Deodorant (p/anywhere -
Shop (Products)   (Last 6 Months)           last 6 mo.)                     41.30   68,201,000
                                            Personal Care Products -
                  Purchased Anywhere        Shaving (p/anywhere -
Shop (Products)   (Last 6 Months)           last 6 mo.)                     33.80   55,823,000
                  Purchased Anywhere        Telephone services
Shop (Products)   (Last 6 Months)           (p/anywhere - last 6 mo.)        8.60   14,198,000
                  Purchased Anywhere        Vacation Packages
Shop (Products)   (Last 6 Months)           (p/anywhere - last 6 mo.)        5.60    9,264,000
                  Purchased Anywhere        Watches (p/anywhere -
Shop (Products)   (Last 6 Months)           last 6 mo.)                      5.80    9,623,000
                                            Airline
                  Purchased In Person (Last Tickets/Reservations (p/in-
Shop (Products)   6 Months)                 person - last 6 mo.)             2.10    3,401,000
                                            Automobile
                  Purchased In Person (Last Services/Repairs (p/in-
Shop (Products)   6 Months)                 person - last 6 mo.)            20.60   34,065,000
                  Purchased In Person (Last Automobile Tires (p/in-
Shop (Products)   6 Months)                 person - last 6 mo.)            12.20   20,202,000

                  Purchased In Person (Last Broadband Internet access
Shop (Products)   6 Months)                 (p/in-person - last 6 mo.)       2.30    3,732,000
                                            Business/Office
                  Purchased In Person (Last Equipment (p/in-person -
Shop (Products)   6 Months)                 last 6 mo.)                      2.10    3,483,000

                  Purchased In Person (Last Business/Office Supplies
Shop (Products)   6 Months)                 (p/in-person - last 6 mo.)      18.90   31,249,000

                  Purchased In Person (Last   Cable television services
Shop (Products)   6 Months)                   (p/in-person - last 6 mo.)     3.60    5,972,000
                  Purchased In Person (Last   Car Rental (p/in-person -
Shop (Products)   6 Months)                   last 6 mo.)                    3.50    5,798,000
                  Purchased In Person (Last   Cell Phones/Services (p/in-
Shop (Products)   6 Months)                   person - last 6 mo.)          10.80   17,841,000

                  Purchased In Person (Last Clothes/Shoes/Acc. - Any
Shop (Products)   6 Months)                 (p/in-person - last 6 mo.)      46.40   76,599,000
                                            Clothes/Shoes/Acc. -
                  Purchased In Person (Last Baby (p/in-person - last 6
Shop (Products)   6 Months)                 mo.)                             8.70   14,436,000
                                            Clothes/Shoes/Acc. -
                  Purchased In Person (Last Children's (p/in-person -
Shop (Products)   6 Months)                 last 6 mo.)                     16.50   27,176,000
                                            Clothes/Shoes/Acc. -
                  Purchased In Person (Last Men's (p/in-person - last 6
Shop (Products)   6 Months)                 mo.)                              26    42,886,000
                                            Clothes/Shoes/Acc. -
                  Purchased In Person (Last Women's (p/in-person -
Shop (Products)   6 Months)                 last 6 mo.)                     31.90   52,614,000
                  Purchased In Person (Last   Collectibles (p/in-person -
Shop (Products)   6 Months)                   last 6 mo.)                     4.70    7,746,000
                  Purchased In Person (Last   Computer Hardware (p/in-
Shop (Products)   6 Months)                   person - last 6 mo.)            9.40   15,555,000

                  Purchased In Person (Last Computer Software - Any
Shop (Products)   6 Months)                 (p/in-person - last 6 mo.)        8.90   14,751,000
                                            Computer Software -
                  Purchased In Person (Last Educational (p/in-person -
Shop (Products)   6 Months)                 last 6 mo.)                       1.40    2,259,000
                                            Computer Software -
                  Purchased In Person (Last Games (p/in-person - last
Shop (Products)   6 Months)                 6 mo.)                            5.10    8,474,000
                                            Computer Software -
                  Purchased In Person (Last General/Other (p/in-
Shop (Products)   6 Months)                 person - last 6 mo.)                4     6,581,000
                                            Cosmetics/Beauty Aids -
                  Purchased In Person (Last Cosmetics (p/in person
Shop (Products)   6 Months)                 last 6 mo)                       15.80   26,022,000
                                            Cosmetics/Beauty Aids -
                  Purchased In Person (Last Fragrance (p/in person
Shop (Products)   6 Months)                 last 6 mo)                        8.80   14,454,000
                                            Eyewear (glasses,
                  Purchased In Person (Last contacts) (p/in-person -
Shop (Products)   6 Months)                 last 6 mo.)                      12.80   21,171,000
                  Purchased In Person (Last Flowers (p/in-person - last
Shop (Products)   6 Months)                 6 mo.)                            9.50   15,657,000
                  Purchased In Person (Last Home Electronics (p/in-
Shop (Products)   6 Months)                 person - last 6 mo.)             11.10   18,395,000

                  Purchased In Person (Last   Hotel/Motel Reservations
Shop (Products)   6 Months)                   (p/in-person - last 6 mo.)      7.40   12,235,000
                  Purchased In Person (Last   Jewelry (p/in-person - last
Shop (Products)   6 Months)                   6 mo.)                          8.70   14,340,000
                  Purchased In Person (Last   Oral Care Products (p/in-
Shop (Products)   6 Months)                   person - last 6 mo.)           33.60   55,492,000
                                              Personal Care Products -
                  Purchased In Person (Last   Deodorant (p/in-person -
Shop (Products)   6 Months)                   last 6 mo.)                    37.90   62,529,000
                                              Personal Care Products -
                  Purchased In Person (Last   Shaving needs (p/in-
Shop (Products)   6 Months)                   person - last 6 mo.)           33.50   55,326,000
                  Purchased In Person (Last   Stocks/Mutual Funds (p/in-
Shop (Products)   6 Months)                   person - last 6 mo.)            1.60    2,616,000
                                              Telephone services for
                  Purchased In Person (Last   home (not cell phone)
Shop (Products)   6 Months)                   (p/in-person - last 6 mo.)      3.10    5,159,000
                  Purchased In Person (Last   Vacation Packages (p/in-
Shop (Products)   6 Months)                   person - last 6 mo.)              1     1,589,000
                  Purchased In Person (Last   Watches (p/in-person -
Shop (Products)   6 Months)                   last 6 mo.)                     3.90    6,453,000
                                              Airline
                                              Tickets/Reservations
                  Purchased Offline/Not       (p/offline not online - last
Shop (Products)   Online (Last 6 Months)      6 mo.)                          6.70   11,115,000
                                           Business/Office
                  Purchased Offline/Not    Equipment (p/offline not
Shop (Products)   Online (Last 6 Months)   online - last 6 mo.)            2.70    4,383,000
                                           Business/Office Supplies
                  Purchased Offline/Not    (p/offline not online - last
Shop (Products)   Online (Last 6 Months)   6 mo.)                         17.40   28,800,000
                  Purchased Offline/Not    Car Rental (p/offline not
Shop (Products)   Online (Last 6 Months)   online - last 6 mo.)            4.70    7,814,000
                                           Cell Phones/Services
                  Purchased Offline/Not    (p/offline not online - last
Shop (Products)   Online (Last 6 Months)   6 mo.)                         13.30   22,039,000
                                           Clothes/Shoes/Acc. - Any
                  Purchased Offline/Not    (p/offline not online - last
Shop (Products)   Online (Last 6 Months)   6 mo.)                         35.20   58,048,000
                                           Clothes/Shoes/Acc. -
                  Purchased Offline/Not    Baby (p/offline not online -
Shop (Products)   Online (Last 6 Months)   last 6 mo.)                     8.10   13,321,000
                                           Clothes/Shoes/Acc. -
                  Purchased Offline/Not    Children's (p/offline not
Shop (Products)   Online (Last 6 Months)   online - last 6 mo.)           14.70   24,283,000
                                           Clothes/Shoes/Acc. -
                  Purchased Offline/Not    Men's (p/offline not
Shop (Products)   Online (Last 6 Months)   online - last 6 mo.)           23.70   39,085,000
                                           Clothes/Shoes/Acc. -
                  Purchased Offline/Not    Women's (p/offline not
Shop (Products)   Online (Last 6 Months)   online - last 6 mo.)           25.90   42,791,000
                  Purchased Offline/Not    Collectibles (p/offline not
Shop (Products)   Online (Last 6 Months)   online - last 6 mo.)              5     8,337,000
                                           Computer Hardware
                  Purchased Offline/Not    (p/offline not online - last
Shop (Products)   Online (Last 6 Months)   6 mo.)                          9.90   16,283,000
                                           Computer Software - Any
                  Purchased Offline/Not    (p/offline not online - last
Shop (Products)   Online (Last 6 Months)   6 mo.)                          9.20   15,224,000
                                           Computer Software -
                  Purchased Offline/Not    Educational (p/offline not
Shop (Products)   Online (Last 6 Months)   online - last 6 mo.)            1.70    2,877,000
                                           Computer Software -
                  Purchased Offline/Not    Games (p/offline not
Shop (Products)   Online (Last 6 Months)   online - last 6 mo.)            5.20    8,574,000
                                           Computer Software -
                  Purchased Offline/Not    General/Other (p/offline
Shop (Products)   Online (Last 6 Months)   not online - last 6 mo.)        4.60    7,585,000
                  Purchased Offline/Not    Flowers (p/offline not
Shop (Products)   Online (Last 6 Months)   online - last 6 mo.)             11    18,134,000
                                           Home Electronics
                  Purchased Offline/Not    (p/offline not online - last
Shop (Products)   Online (Last 6 Months)   6 mo.)                         10.70   17,651,000
                                           Hotel/Motel Reservations
                  Purchased Offline/Not    (p/offline not online - last
Shop (Products)   Online (Last 6 Months)   6 mo.)                         10.10   16,718,000
                  Purchased Offline/Not    Jewelry (p/offline not
Shop (Products)   Online (Last 6 Months)   online - last 6 mo.)              9    14,784,000
                                           Magazine/Newspaper
                  Purchased Offline/Not    Subscriptions (p/offline
Shop (Products)   Online (Last 6 Months)   not online - last 6 mo.)        9.70   16,012,000
                                            Stocks/Mutual Funds
                  Purchased Offline/Not     (p/offline not online - last
Shop (Products)   Online (Last 6 Months)    6 mo.)                          3.10    5,088,000
                                            Vacation Packages
                  Purchased Offline/Not     (p/offline not online - last
Shop (Products)   Online (Last 6 Months)    6 mo.)                          2.60    4,330,000
                                            Airline
                                            Tickets/Reservations
                  Purchased Online/Not      (p/online not offline - last
Shop (Products)   Offline (Last 6 Months)   6 mo.)                         14.20   23,470,000
                                            Beer/Wine/Liquor
                  Purchased Online/Not      (p/online not offline - last
Shop (Products)   Offline (Last 6 Months)   6 mo.)                          2.80    4,632,000
                                            Business/Office Supplies
                  Purchased Online/Not      (p/online not offline - last
Shop (Products)   Offline (Last 6 Months)   6 mo.)                          4.70    7,751,000
                  Purchased Online/Not      Car Rental (p/online not
Shop (Products)   Offline (Last 6 Months)   offline - last 6 mo.)           5.10    8,366,000
                                            Cell Phones/Services
                  Purchased Online/Not      (p/online not offline - last
Shop (Products)   Offline (Last 6 Months)   6 mo.)                          4.60    7,665,000
                                            Clothes/Shoes/Acc. - Any
                  Purchased Online/Not      (p/online not offline - last
Shop (Products)   Offline (Last 6 Months)   6 mo.)                          9.70   16,025,000
                                            Clothes/Shoes/Acc. -
                  Purchased Online/Not      Baby (p/online not
Shop (Products)   Offline (Last 6 Months)   offline)                        3.10    5,174,000
                                            Clothes/Shoes/Acc. -
                  Purchased Online/Not      Children's (p/online not
Shop (Products)   Offline (Last 6 Months)   offline)                          4     6,605,000

                  Purchased Online/Not      Clothes/Shoes/Acc. -
Shop (Products)   Offline (Last 6 Months)   Men's (online not offline)        6     9,976,000
                                            Clothes/Shoes/Acc. -
                  Purchased Online/Not      Women's (p/online not
Shop (Products)   Offline (Last 6 Months)   offline)                        6.80   11,186,000
                  Purchased Online/Not      Collectibles (p/online not
Shop (Products)   Offline (Last 6 Months)   offline - last 6 mo.)           4.90    8,115,000
                                            Computer Hardware
                  Purchased Online/Not      (p/online not offline - last
Shop (Products)   Offline (Last 6 Months)   6 mo.)                          5.20    8,572,000
                                            Computer Software - Any
                  Purchased Online/Not      (p/online not offline - last
Shop (Products)   Offline (Last 6 Months)   6 mo.)                          5.30    8,832,000
                                            Computer Software -
                  Purchased Online/Not      Educational (p/online not
Shop (Products)   Offline (Last 6 Months)   offline - last 6 mo.)             1     1,718,000
                                            Computer Software -
                  Purchased Online/Not      Games (p/online not
Shop (Products)   Offline (Last 6 Months)   offline - last 6 mo.)             3     4,879,000
                                            Computer Software -
                  Purchased Online/Not      General/Other (p/online
Shop (Products)   Offline (Last 6 Months)   not offline - last 6 mo.)       2.90    4,816,000
                  Purchased Online/Not      Flowers (p/online not
Shop (Products)   Offline (Last 6 Months)   offline - last 6 mo.)           4.10    6,782,000
                                             Home Electronics
                  Purchased Online/Not       (p/online not offline - last
Shop (Products)   Offline (Last 6 Months)    6 mo.)                          3.80    6,291,000
                                             Hotel/Motel Reservations
                  Purchased Online/Not       (p/online not offline - last
Shop (Products)   Offline (Last 6 Months)    6 mo.)                         10.90   18,026,000
                  Purchased Online/Not       Jewelry (p/online not
Shop (Products)   Offline (Last 6 Months)    offline - last 6 mo.)           2.90    4,752,000
                                             Magazine/Newspaper
                  Purchased Online/Not       Subscriptions (p/online
Shop (Products)   Offline (Last 6 Months)    not offline - last 6 mo.)       3.80    6,316,000
                                             Photography Film/Equip.
                  Purchased Online/Not       (p/online not offline - last
Shop (Products)   Offline (Last 6 Months)    6 mo.)                          1.90    3,099,000
                                             Stocks/Mutual Funds
                  Purchased Online/Not       (p/online not offline - last
Shop (Products)   Offline (Last 6 Months)    6 mo.)                          4.10    6,711,000
                                             Toys/Non-Computer
                  Purchased Online/Not       Games (p/online not
Shop (Products)   Offline (Last 6 Months)    offline - last 6 mo.)           3.60    5,996,000
                                             Vacation Packages
                  Purchased Online/Not       (p/online not offline - last
Shop (Products)   Offline (Last 6 Months)    6 mo.)                          2.70    4,412,000

                  Purchased Online/Offline Appliances/Housewares
Shop (Products)   (Last 6 months)          (p/anywhere - last 6 mo.)        16.50   27,312,000

                  Purchased Online/Offline Automobile Parts
Shop (Products)   (Last 6 months)          (p/anywhere - last 6 mo.)        20.60   34,095,000

                  Purchased Online/Offline Automobiles - New/used
Shop (Products)   (Last 6 months)          (p/anywhere - last 6 mo.)         6.90   11,454,000

                  Purchased Online/Offline Beer/Wine/Liquor
Shop (Products)   (Last 6 months)          (p/anywhere - last 6 mo.)        37.20   61,475,000

                  Purchased Online/Offline Beer/Wine/Liquor (p/in-
Shop (Products)   (Last 6 months)          person - last 6 mo.)             33.90   56,013,000
                                           Beer/Wine/Liquor
                  Purchased Online/Offline (p/offline not online - last
Shop (Products)   (Last 6 months)          6 mo.)                           32.10   53,057,000

                  Purchased Online/Offline Beer/Wine/Liquor
Shop (Products)   (Last 6 months)          (p/online - last 6 mo.)           5.10    8,417,000
                                           Beer/Wine/Liquor
                  Purchased Online/Offline (p/phone or mail - last 6
Shop (Products)   (Last 6 months)          mo.)                              0.80    1,373,000

                  Purchased Online/Offline Books (p/anywhere - last
Shop (Products)   (Last 6 months)          6 mo.)                           41.80   68,939,000

                  Purchased Online/Offline Books (p/in-person - last 6
Shop (Products)   (Last 6 months)          mo.)                             28.70   47,454,000

                  Purchased Online/Offline Books (p/offline not
Shop (Products)   (Last 6 months)          online - last 6 mo.)             24.70   40,849,000
                  Purchased Online/Offline Books (p/online - last 6
Shop (Products)   (Last 6 months)          mo.)                             17    28,090,000

                  Purchased Online/Offline Books (p/online not
Shop (Products)   (Last 6 months)          offline - last 6 mo.)           9.40   15,558,000

                  Purchased Online/Offline Books (p/phone or mail -
Shop (Products)   (Last 6 months)          last 6 mo.)                     7.10   11,728,000

                  Purchased Online/Offline Books on Tape (p/online -
Shop (Products)   (Last 6 months)          last 6 mo.)                     4.20    6,861,000

                  Purchased Online/Offline Event Tickets
Shop (Products)   (Last 6 months)          (p/anywhere - last 6 mo.)        18    29,740,000

                  Purchased Online/Offline Event Tickets (p/in-person
Shop (Products)   (Last 6 months)          - last 6 mo.)                     6     9,945,000

                  Purchased Online/Offline Event Tickets (p/offline
Shop (Products)   (Last 6 months)          not online - last 6 mo.)        7.90   12,992,000

                  Purchased Online/Offline Event Tickets (p/online
Shop (Products)   (Last 6 months)          not offline - last 6 mo.)       8.10   13,390,000

                  Purchased Online/Offline Event Tickets (p/phone or
Shop (Products)   (Last 6 months)          mail - last 6 mo.)              4.60    7,677,000

                  Purchased Online/Offline Fitness & Diet Products
Shop (Products)   (Last 6 months)          (p/anywhere - last 6 mo.)      10.20   16,819,000

                  Purchased Online/Offline Fitness & Diet Products
Shop (Products)   (Last 6 months)          (p/in-person - last 6 mo.)      6.60   10,877,000
                                           Fitness & Diet Products
                  Purchased Online/Offline (p/offline not online - last
Shop (Products)   (Last 6 months)          6 mo.)                          6.80   11,268,000

                  Purchased Online/Offline Fitness & Diet Products
Shop (Products)   (Last 6 months)          (p/online - last 6 mo.)         3.40    5,552,000
                                           Fitness & Diet Products
                  Purchased Online/Offline (p/online not offline - last
Shop (Products)   (Last 6 months)          6 mo.)                          2.80    4,558,000
                                           Fitness & Diet Products
                  Purchased Online/Offline (p/phone or mail - last 6
Shop (Products)   (Last 6 months)          mo.)                            1.10    1,822,000

                  Purchased Online/Offline Furniture/Home Acc.
Shop (Products)   (Last 6 months)          (p/anywhere - last 6 mo.)      17.20   28,322,000

                  Purchased Online/Offline Gardening Tools/Supplies
Shop (Products)   (Last 6 months)          (p/anywhere - last 6 mo.)      20.90   34,547,000
                                           Gourmet Food/Gift
                  Purchased Online/Offline Baskets (p/anywhere - last
Shop (Products)   (Last 6 months)          6 mo.)                          5.80    9,607,000
                  Purchased Online/Offline Home Improvement
Shop (Products)   (Last 6 months)          (p/anywhere - last 6 mo.)      20.80   34,309,000

                  Purchased Online/Offline Jewelry (p/online not
Shop (Products)   (Last 6 months)          offline - last 6 mo.)           2.90    4,752,000

                  Purchased Online/Offline Movie DVDs/Tapes
Shop (Products)   (Last 6 months)          (p/anywhere - last 6 mo.)      24.30   40,129,000

                  Purchased Online/Offline Movie DVDs/Tapes (p/in-
Shop (Products)   (Last 6 months)          person - last 6 mo.)           16.60   27,379,000
                                           Movie DVDs/Tapes
                  Purchased Online/Offline (p/offline not online - last
Shop (Products)   (Last 6 months)          6 mo.)                         15.60   25,742,000

                  Purchased Online/Offline Movie DVDs/Tapes
Shop (Products)   (Last 6 months)          (p/online - last 6 mo.)         8.70   14,387,000
                                           Movie DVDs/Tapes
                  Purchased Online/Offline (p/online not offline - last
Shop (Products)   (Last 6 months)          6 mo.)                          6.10   10,083,000
                                           Movie DVDs/Tapes
                  Purchased Online/Offline (p/phone or mail - last 6
Shop (Products)   (Last 6 months)          mo.)                            3.10    5,173,000

                  Purchased Online/Offline Movie Tickets
Shop (Products)   (Last 6 months)          (p/anywhere - last 6 mo.)      24.70   40,814,000

                  Purchased Online/Offline Movie Tickets (p/in-
Shop (Products)   (Last 6 months)          person - last 6 mo.)           19.90   32,810,000

                  Purchased Online/Offline Movie Tickets (p/offline
Shop (Products)   (Last 6 months)          not online - last 6 mo.)       18.10   29,957,000

                  Purchased Online/Offline Movie Tickets (p/online -
Shop (Products)   (Last 6 months)          last 6 mo.)                     6.60   10,857,000

                  Purchased Online/Offline Movie Tickets (p/online
Shop (Products)   (Last 6 months)          not offline - last 6 mo.)       4.20    6,942,000

                  Purchased Online/Offline Movie Tickets (p/phone or
Shop (Products)   (Last 6 months)          mail - last 6 mo.)              1.30    2,220,000

                  Purchased Online/Offline Music - Any (p/anywhere -
Shop (Products)   (Last 6 months)          last 6 mo.)                    22.60   37,381,000

                  Purchased Online/Offline Music - Any (p/offline not
Shop (Products)   (Last 6 months)          online - last 6 mo.)            9.50   15,627,000

                  Purchased Online/Offline Music - Any (p/online -
Shop (Products)   (Last 6 months)          last 6 mo.)                    13.20   21,753,000

                  Purchased Online/Offline Music - Any (p/online not
Shop (Products)   (Last 6 months)          offline - last 6 mo.)          10.40   17,247,000
                  Purchased Online/Offline Music - CDs/Tapes (p/in-
Shop (Products)   (Last 6 months)          person - last 6 mo.)           10.90   18,044,000

                  Purchased Online/Offline Music - CDs/Tapes
Shop (Products)   (Last 6 months)          (p/online - last 6 mo.)         5.70    9,378,000
                                           Music - CDs/Tapes
                  Purchased Online/Offline (p/phone or mail - last 6
Shop (Products)   (Last 6 months)          mo.)                              2     3,365,000

                  Purchased Online/Offline Music - Digital (p/online -
Shop (Products)   (Last 6 months)          last 6 mo.)                     9.30   15,282,000

                  Purchased Online/Offline Pet Products/Supplies
Shop (Products)   (Last 6 months)          (p/anywhere - last 6 mo.)      34.90   57,638,000
                                           Pet Products/Supplies
                  Purchased Online/Offline (p/online not offline - last
Shop (Products)   (Last 6 months)          6 mo.)                          5.20    8,600,000

                  Purchased Online/Offline Photography Film/Equip.
Shop (Products)   (Last 6 months)          (p/anywhere - last 6 mo.)         8    13,145,000

                  Purchased Online/Offline Photography Film/Equip.
Shop (Products)   (Last 6 months)          (p/in-person - last 6 mo.)      5.70    9,454,000
                                           Photography Film/Equip.
                  Purchased Online/Offline (p/offline not online - last
Shop (Products)   (Last 6 months)          6 mo.)                          5.70    9,491,000

                  Purchased Online/Offline Photography Film/Equip.
Shop (Products)   (Last 6 months)          (p/online - last 6 mo.)         2.20    3,653,000
                                           Photography Film/Equip.
                  Purchased Online/Offline (p/online not offline - last
Shop (Products)   (Last 6 months)          6 mo.)                          1.90    3,099,000
                                           Photography Film/Equip.
                  Purchased Online/Offline (p/phone or mail - last 6
Shop (Products)   (Last 6 months)          mo.)                            0.60     940,000

                  Purchased Online/Offline Sporting Goods
Shop (Products)   (Last 6 months)          (p/anywhere - last 6 mo.)      14.50   24,011,000

                  Purchased Online/Offline Sporting Goods (p/in-
Shop (Products)   (Last 6 months)          person - last 6 mo.)           11.10   18,403,000

                  Purchased Online/Offline Sporting Goods (p/offline
Shop (Products)   (Last 6 months)          not online - last 6 mo.)       10.40   17,248,000

                  Purchased Online/Offline Sporting Goods (p/online -
Shop (Products)   (Last 6 months)          last 6 mo.)                     4.10    6,763,000

                  Purchased Online/Offline Sporting Goods (p/online
Shop (Products)   (Last 6 months)          not offline - last 6 mo.)         3     4,965,000

                  Purchased Online/Offline Sporting Goods (p/phone
Shop (Products)   (Last 6 months)          or mail - last 6 mo.)             1     1,647,000
                                           Toys/Non-Computer
                  Purchased Online/Offline Games (p/anywhere - last
Shop (Products)   (Last 6 months)          6 mo.)                        14.80   24,449,000

                  Purchased Online/Offline Video Games (p/anywhere
Shop (Products)   (Last 6 months)          - last 6 mo.)                   14    23,062,000

                  Purchased Online/Offline Video Games (p/in-person
Shop (Products)   (Last 6 months)          - last 6 mo.)                  9.30   15,368,000

                  Purchased Online/Offline Video Games (p/offline
Shop (Products)   (Last 6 months)          not online - last 6 mo.)       8.40   13,932,000

                  Purchased Online/Offline Video Games (p/online -
Shop (Products)   (Last 6 months)          last 6 mo.)                    5.50    9,130,000

                  Purchased Online/Offline Video Games (p/online
Shop (Products)   (Last 6 months)          not offline - last 6 mo.)      4.10    6,779,000

                  Purchased Online/Offline Video Games (p/phone or
Shop (Products)   (Last 6 months)          mail - last 6 mo.)             1.30    2,082,000
                                           Vitamins/Nutritional
                  Purchased Online/Offline Supplements (p/anywhere -
Shop (Products)   (Last 6 months)          last 6 mo.)                   27.50   45,325,000
                                           Airline
                                           Tickets/Reservations
                  Purchased Phone/Mail     (p/phone or mail - last 6
Shop (Products)   (Last 6 Months)          mo.)                           7.80   12,871,000
                  Purchased Phone/Mail     Any Phone or Mail
Shop (Products)   (Last 6 Months)          Purchase (last 6 mo.)         37.10   61,271,000

                                             Automobile
                  Purchased Phone/Mail       Services/Repairs (p/phone
Shop (Products)   (Last 6 Months)            or mail - last 6 mo.)        0.80    1,389,000
                                             Automobile Tires
                  Purchased Phone/Mail       (p/phone or mail - last 6
Shop (Products)   (Last 6 Months)            mo.)                         0.50     877,000
                                             Broadband Internet access
                  Purchased Phone/Mail       (p/phone or mail - last 6
Shop (Products)   (Last 6 Months)            mo.)                         3.60    5,973,000
                                             Business/Office
                  Purchased Phone/Mail       Equipment (p/phone or
Shop (Products)   (Last 6 Months)            mail - last 6 mo.)           0.70    1,090,000
                                             Business/Office Supplies
                  Purchased Phone/Mail       (p/phone or mail - last 6
Shop (Products)   (Last 6 Months)            mo.)                         1.40    2,371,000
                                             Cable television services
                  Purchased Phone/Mail       (p/phone or mail - last 6
Shop (Products)   (Last 6 Months)            mo.)                         5.60    9,233,000
                  Purchased Phone/Mail       Car Rental (p/phone or
Shop (Products)   (Last 6 Months)            mail - last 6 mo.)           2.50    4,204,000
                                             Cell Phones/Services
                  Purchased Phone/Mail       (p/phone or mail - last 6
Shop (Products)   (Last 6 Months)            mo.)                         4.50    7,472,000
                                         Clothes/Shoes/Acc. - Any
                  Purchased Phone/Mail   (p/phone or mail - last 6
Shop (Products)   (Last 6 Months)        mo.)                         8.20   13,482,000
                                         Clothes/Shoes/Acc. -
                  Purchased Phone/Mail   Baby (p/phone or mail -
Shop (Products)   (Last 6 Months)        last 6 mo.)                  0.90    1,522,000
                                         Clothes/Shoes/Acc. -
                  Purchased Phone/Mail   Children's (p/phone or
Shop (Products)   (Last 6 Months)        mail - last 6 mo.)           1.80    2,958,000
                                         Clothes/Shoes/Acc. -
                  Purchased Phone/Mail   Men's (p/phone or mail -
Shop (Products)   (Last 6 Months)        last 6 mo.)                  3.20    5,282,000
                                         Clothes/Shoes/Acc. -
                  Purchased Phone/Mail   Women's (p/phone or mail
Shop (Products)   (Last 6 Months)        - last 6 mo.)                5.60    9,178,000
                  Purchased Phone/Mail   Collectibles (p/phone or
Shop (Products)   (Last 6 Months)        mail - last 6 mo.)           1.70    2,767,000
                                         Computer Hardware
                  Purchased Phone/Mail   (p/phone or mail - last 6
Shop (Products)   (Last 6 Months)        mo.)                         2.50    4,183,000
                                         Computer Software - Any
                  Purchased Phone/Mail   (p/phone or mail - last 6
Shop (Products)   (Last 6 Months)        mo.)                         2.60    4,351,000
                                         Computer Software -
                  Purchased Phone/Mail   Educational (p/phone or
Shop (Products)   (Last 6 Months)        mail - last 6 mo.)           0.60    1,030,000
                                         Computer Software -
                  Purchased Phone/Mail   Games (p/phone or mail -
Shop (Products)   (Last 6 Months)        last 6 mo.)                  1.10    1,793,000
                                         Computer Software -
                  Purchased Phone/Mail   General/Other (p/phone or
Shop (Products)   (Last 6 Months)        mail - last 6 mo.)           1.30    2,205,000
                                         Cosmetics/Beauty Aids -
                  Purchased Phone/Mail   Cosmetics (p/phone or
Shop (Products)   (Last 6 Months)        mail last 6 mo)              1.10    1,854,000
                                         Cosmetics/Beauty Aids -
                  Purchased Phone/Mail   Fragrance (p/by phone or
Shop (Products)   (Last 6 Months)        mail last 6 mo)              0.70    1,119,000
                                         Eyewear (glasses,
                  Purchased Phone/Mail   contacts) (p/phone or mail
Shop (Products)   (Last 6 Months)        - last 6 mo.)                0.90    1,497,000
                  Purchased Phone/Mail   Flowers (p/phone or mail -
Shop (Products)   (Last 6 Months)        last 6 mo.)                  3.20    5,333,000
                                         Gourmet Food/Gift
                  Purchased Phone/Mail   Baskets (p/phone or mail -
Shop (Products)   (Last 6 Months)        last 6 mo.)                  1.10    1,735,000
                                         Home Electronics
                  Purchased Phone/Mail   (p/phone or mail - last 6
Shop (Products)   (Last 6 Months)        mo.)                         1.20    1,982,000
                                         Hotel/Motel Reservations
                  Purchased Phone/Mail   (p/phone or mail - last 6
Shop (Products)   (Last 6 Months)        mo.)                         7.10   11,728,000
                  Purchased Phone/Mail   Jewelry (p/phone or mail -
Shop (Products)   (Last 6 Months)        last 6 mo.)                  1.60    2,704,000
                                          Magazine/Newspaper
                  Purchased Phone/Mail    Subscriptions (p/phone or
Shop (Products)   (Last 6 Months)         mail - last 6 mo.)            6.20    10,179,000
                                          Oral Care Products
                  Purchased Phone/Mail    (p/phone or mail - last 6
Shop (Products)   (Last 6 Months)         mo.)                          0.60      912,000
                                          Personal Care Products -
                  Purchased Phone/Mail    Deodorant (p/phone or
Shop (Products)   (Last 6 Months)         mail - last 6 mo.)            0.50      808,000
                                          Personal Care Products -
                  Purchased Phone/Mail    Shaving needs (p/phone or
Shop (Products)   (Last 6 Months)         mail - last 6 mo.)            0.50      812,000
                                          Stocks/Mutual Funds
                  Purchased Phone/Mail    (p/phone or mail - last 6
Shop (Products)   (Last 6 Months)         mo.)                            2      3,366,000
                                          Telephone services for
                                          home (not cell phone)
                  Purchased Phone/Mail    (p/phone or mail - last 6
Shop (Products)   (Last 6 Months)         mo.)                            4      6,678,000
                                          Vacation Packages
                  Purchased Phone/Mail    (p/phone or mail - last 6
Shop (Products)   (Last 6 Months)         mo.)                          2.10     3,408,000
                  Purchased Phone/Mail    Video Games (p/phone or
Shop (Products)   (Last 6 Months)         mail - last 6 mo.)            1.30     2,082,000
                  Purchased Phone/Mail    Watches (p/by phone -
Shop (Products)   (Last 6 Months)         last 6 mo.)                   0.50      809,000
                                          Airline
                  Purchased/Transacted    Tickets/Reservations
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)     7.70    12,784,000

                  Purchased/Transacted    Any Online Investment
Shop (Products)   Online (Last 30 days)   Transaction (last 30 days)    3.80     6,345,000
                  Purchased/Transacted    Any Online Purchase (last
Shop (Products)   Online (Last 30 days)   30 days)                     65.70   108,539,000
                  Purchased/Transacted    Any Online Travel
Shop (Products)   Online (Last 30 days)   Purchase (last 30 days)      12.80    21,109,000
                  Purchased/Transacted    Appliances/Housewares
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)       3      4,957,000
                  Purchased/Transacted    Auctions (p/online - last
Shop (Products)   Online (Last 30 days)   30 days)                     11.20    18,426,000
                                          Automobile
                  Purchased/Transacted    Services/Repairs (p/online
Shop (Products)   Online (Last 30 days)   - last 30 days)               1.30     2,125,000
                  Purchased/Transacted    Automobile Tires
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)     0.80     1,274,000
                  Purchased/Transacted    Beer/Wine/Liquor
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)       4      6,596,000
                  Purchased/Transacted    Books (p/online - last 30
Shop (Products)   Online (Last 30 days)   days)                          10     16,548,000
                  Purchased/Transacted    Books on Tape (p/online -
Shop (Products)   Online (Last 30 days)   last 30 days)                 1.30     2,218,000

                  Purchased/Transacted    Broadband Internet access
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)     0.80     1,307,000
                  Purchased/Transacted    Business/Office Supplies
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)      4.20    6,952,000
                  Purchased/Transacted    Car Rental (p/online - last
Shop (Products)   Online (Last 30 days)   30 days)                       2.90    4,712,000
                  Purchased/Transacted    Cell Phones/Services
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)      2.80    4,581,000

                  Purchased/Transacted    Clothes/Shoes/Acc. - Any
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)       15    24,847,000
                                          Clothes/Shoes/Acc. -
                  Purchased/Transacted    Baby (p/online - last 30
Shop (Products)   Online (Last 30 days)   days)                          2.60    4,354,000
                                          Clothes/Shoes/Acc. -
                  Purchased/Transacted    Children's (p/online - last
Shop (Products)   Online (Last 30 days)   30 days)                       3.90    6,370,000
                                          Clothes/Shoes/Acc. -
                  Purchased/Transacted    Men's (p/online - last 30
Shop (Products)   Online (Last 30 days)   days)                          5.70    9,377,000
                                          Clothes/Shoes/Acc. -
                  Purchased/Transacted    Women's (p/online - last
Shop (Products)   Online (Last 30 days)   30 days)                         9    14,893,000
                  Purchased/Transacted    Collectibles (p/online -
Shop (Products)   Online (Last 30 days)   last 30 days)                  3.60    5,975,000
                  Purchased/Transacted    Computer Hardware
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)      3.40    5,600,000

                  Purchased/Transacted    Computer Software - Any
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)      4.50    7,491,000
                                          Computer Software -
                  Purchased/Transacted    Educational (p/online -
Shop (Products)   Online (Last 30 days)   last 30 days)                  0.60     961,000
                                          Computer Software -
                  Purchased/Transacted    Games (p/online - last 30
Shop (Products)   Online (Last 30 days)   days)                            2     3,315,000
                                          Computer Software -
                  Purchased/Transacted    General/Other (p/online -
Shop (Products)   Online (Last 30 days)   last 30 days)                  1.50    2,421,000
                                          Computer Software -
                  Purchased/Transacted    Web/Internet (p/online -
Shop (Products)   Online (Last 30 days)   last 30 days)                  1.30    2,124,000
                                          Cosmetics/Beauty Aids -
                  Purchased/Transacted    Cosmetics (p/online - last
Shop (Products)   Online (Last 30 days)   30 days)                       3.90    6,514,000
                                          Cosmetics/Beauty Aids -
                  Purchased/Transacted    Fragrance (p/online - last
Shop (Products)   Online (Last 30 days)   30 days)                       1.90    3,105,000
                                          Cosmetics/Beauty Aids -
                  Purchased/Transacted    Hair care (p/online - last
Shop (Products)   Online (Last 30 days)   30 days)                       3.50    5,795,000
                                          Cosmetics/Beauty Aids -
                  Purchased/Transacted    Skincare (p/online - last
Shop (Products)   Online (Last 30 days)   30 days)                       3.40    5,618,000
                                          Credit Cards - Manage
                  Purchased/Transacted    Account (t/online - last 30
Shop (Products)   Online (Last 30 days)   days)                         21.40   35,316,000
                  Purchased/Transacted    Credit Cards - New
Shop (Products)   Online (Last 30 days)   (t/online - last 30 days)       1.50    2,506,000
                  Purchased/Transacted    Credit Reports (p/online -
Shop (Products)   Online (Last 30 days)   last 30 days)                   2.50    4,105,000
                  Purchased/Transacted    Drugs/Remedies - Any
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)         9    14,935,000
                                          Drugs/Remedies - Non-
                  Purchased/Transacted    Prescription (p/online -
Shop (Products)   Online (Last 30 days)   last 30 days)                   4.30    7,172,000
                                          Drugs/Remedies -
                  Purchased/Transacted    Prescription (p/online -
Shop (Products)   Online (Last 30 days)   last 30 days)                   6.90   11,452,000
                  Purchased/Transacted    E-Books (p/online - last
Shop (Products)   Online (Last 30 days)   30 days)                        2.70    4,418,000
                  Purchased/Transacted    Event Tickets (p/online -
Shop (Products)   Online (Last 30 days)   last 30 days)                   4.80    7,964,000
                                          Eyewear (glasses,
                  Purchased/Transacted    contacts) (p/online - last
Shop (Products)   Online (Last 30 days)   30 days)                        1.40    2,281,000
                  Purchased/Transacted    Fitness & Diet Products
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)       1.90    3,115,000
                  Purchased/Transacted    Flowers (p/online - last 30
Shop (Products)   Online (Last 30 days)   days)                             2     3,384,000
                  Purchased/Transacted    Furniture/Home Acc.
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)         3     4,923,000

                  Purchased/Transacted    Gardening Tools/Supplies
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)         2     3,230,000
                                          Gourmet Food/Gift
                  Purchased/Transacted    Baskets (p/online - last 30
Shop (Products)   Online (Last 30 days)   days)                           1.30    2,125,000
                  Purchased/Transacted    Groceries (p/online - last
Shop (Products)   Online (Last 30 days)   30 days)                        7.40   12,241,000
                                          High Speed Internet
                  Purchased/Transacted    Access (p/online - last 30
Shop (Products)   Online (Last 30 days)   days)                             1     1,688,000
                  Purchased/Transacted    Home Banking (t/online -
Shop (Products)   Online (Last 30 days)   last 30 days)                  23.20   38,358,000
                  Purchased/Transacted    Home Electronics
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)       2.70    4,446,000
                  Purchased/Transacted    Home Improvement
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)       2.40    4,034,000

                  Purchased/Transacted    Hotel/Motel Reservations
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)       6.80   11,161,000
                  Purchased/Transacted    Insurance - Any (t/online -
Shop (Products)   Online (Last 30 days)   last 30 days)                   7.70   12,743,000
                  Purchased/Transacted    Insurance - Health
Shop (Products)   Online (Last 30 days)   (t/online - last 30 days)       1.50    2,545,000
                  Purchased/Transacted    Insurance - Home
Shop (Products)   Online (Last 30 days)   (t/online - last 30 days)       1.90    3,194,000
                  Purchased/Transacted    Insurance - Life (t/online -
Shop (Products)   Online (Last 30 days)   last 30 days)                   0.90    1,521,000
                  Purchased/Transacted    Jewelry (p/online - last 30
Shop (Products)   Online (Last 30 days)   days)                           1.90    3,218,000
                  Purchased/Transacted    Loans - Any (t/online -
Shop (Products)   Online (Last 30 days)   last 30 days)                  7.30   11,989,000
                  Purchased/Transacted    Loans - Home Equity
Shop (Products)   Online (Last 30 days)   (t/online - last 30 days)      1.10    1,746,000
                  Purchased/Transacted    Loans - Home Mortgage
Shop (Products)   Online (Last 30 days)   (t/online - last 30 days)      3.90    6,443,000
                  Purchased/Transacted    Loans - Personal (t/online -
Shop (Products)   Online (Last 30 days)   last 30 days)                  1.10    1,881,000
                  Purchased/Transacted    Loans - Student (t/online -
Shop (Products)   Online (Last 30 days)   last 30 days)                  1.70    2,777,000
                                          Magazine/Newspaper
                  Purchased/Transacted    Subscriptions (p/online -
Shop (Products)   Online (Last 30 days)   last 30 days)                  2.40    4,034,000
                  Purchased/Transacted    Money Market Funds
Shop (Products)   Online (Last 30 days)   (t/online - last 30 days)      1.30    2,224,000
                  Purchased/Transacted    Movie DVDs/Tapes
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)      5.30    8,682,000
                  Purchased/Transacted    Movie Tickets (p/online -
Shop (Products)   Online (Last 30 days)   last 30 days)                  3.70    6,040,000
                  Purchased/Transacted    Music - Any (p/online -
Shop (Products)   Online (Last 30 days)   last 30 days)                  8.70   14,409,000
                  Purchased/Transacted    Music - CDs/Tapes
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)      3.30    5,439,000
                  Purchased/Transacted    Music - Digital (p/online -
Shop (Products)   Online (Last 30 days)   last 30 days)                  6.40   10,545,000
                  Purchased/Transacted    Mutual Funds - Bond
Shop (Products)   Online (Last 30 days)   (t/online - last 30 days)      0.80    1,249,000
                  Purchased/Transacted    Mutual Funds - Stock
Shop (Products)   Online (Last 30 days)   (t/online - last 30 days)      1.50    2,480,000
                  Purchased/Transacted    Oral Care Products
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)        4     6,655,000
                                          Personal Care Products -
                  Purchased/Transacted    Deodorant (p/online - last
Shop (Products)   Online (Last 30 days)   30 days)                         4     6,531,000
                                          Personal Care Products -
                  Purchased/Transacted    Shaving needs (p/online -
Shop (Products)   Online (Last 30 days)   last 30 days)                  3.50    5,822,000
                  Purchased/Transacted    Pet Products/Supplies
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)        6     9,953,000

                  Purchased/Transacted    Photography Film/Equip.
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)      1.10    1,829,000
                  Purchased/Transacted    Sporting Goods (p/online -
Shop (Products)   Online (Last 30 days)   last 30 days)                  2.20    3,691,000
                  Purchased/Transacted    Stocks (t/online - last 30
Shop (Products)   Online (Last 30 days)   days)                          2.30    3,741,000
                  Purchased/Transacted    TV DVDs/Tapes
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)        2     3,322,000
                                          Telephone services for
                  Purchased/Transacted    home (not cell phone)
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)      0.80    1,324,000
                                          Toys/Non-computer
                  Purchased/Transacted    Games (p/online - last 30
Shop (Products)   Online (Last 30 days)   days)                          2.60    4,352,000
                  Purchased/Transacted    Vacation Packages
Shop (Products)   Online (Last 30 days)   (p/online - last 30 days)      1.10    1,742,000
                  Purchased/Transacted     Video Games (p/online -
Shop (Products)   Online (Last 30 days)    last 30 days)                  3.30     5,483,000
                                           Vitamins/Nutritional
                  Purchased/Transacted     Supplements (p/online -
Shop (Products)   Online (Last 30 days)    last 30 days)                    5      8,192,000
                  Purchased/Transacted     Watches (p/online - last
Shop (Products)   Online (Last 30 days)    30 days)                       0.70     1,117,000
                                           Airline
                  Purchased/Transacted     Tickets/Reservations
Shop (Products)   Online (Last 6 months)   (p/online - last 6 mo.)       17.10    28,270,000
                  Purchased/Transacted     Any Online Investment
Shop (Products)   Online (Last 6 months)   Transaction (last 6 mo.)       5.10     8,463,000
                  Purchased/Transacted     Any Online Purchase (last
Shop (Products)   Online (Last 6 months)   6 mo.)                        76.50   126,359,000
                  Purchased/Transacted     Any Online Travel
Shop (Products)   Online (Last 6 months)   Purchase (last 6 mo.)         25.50    42,122,000
                  Purchased/Transacted     Auctions (p/online - last 6
Shop (Products)   Online (Last 6 months)   mo.)                           7.10    11,743,000
                  Purchased/Transacted     Automobile Parts
Shop (Products)   Online (Last 6 months)   (p/online - last 6 mo.)          4      6,610,000
                                           Automobile
                  Purchased/Transacted     Services/Repairs (p/online
Shop (Products)   Online (Last 6 months)   - last 6 mo.)                  2.30     3,850,000
                  Purchased/Transacted     Automobile Tires
Shop (Products)   Online (Last 6 months)   (p/online - last 6 mo.)        2.40     3,909,000
                  Purchased/Transacted     Automobiles - New
Shop (Products)   Online (Last 6 months)   (p/online - last 6 mo.)        0.90     1,558,000
                  Purchased/Transacted     Automobiles - used
Shop (Products)   Online (Last 6 months)   (p/online - last 6 mo.)        1.20     2,050,000
                  Purchased/Transacted     Beer/Wine/Liquor
Shop (Products)   Online (Last 6 months)   (p/online - last 6 mo.)        5.10     8,417,000
                  Purchased/Transacted     Books (p/online - last 6
Shop (Products)   Online (Last 6 months)   mo.)                            17     28,090,000
                  Purchased/Transacted     Books on Tape (p/online -
Shop (Products)   Online (Last 6 months)   last 6 mo.)                    4.20     6,861,000

                  Purchased/Transacted     Broadband Internet access
Shop (Products)   Online (Last 6 months)   (p/online - last 6 mo.)        1.90     3,107,000

                  Purchased/Transacted     Business/Office Supplies
Shop (Products)   Online (Last 6 months)   (p/online - last 6 mo.)        6.90    11,315,000
                  Purchased/Transacted     Car Rental (p/online - last
Shop (Products)   Online (Last 6 months)   6 mo.)                         6.10    10,036,000
                  Purchased/Transacted     Cell Phones/Services
Shop (Products)   Online (Last 6 months)   (p/online - last 6 mo.)        6.10    10,086,000

                  Purchased/Transacted     Clothes/Shoes/Acc. - Any
Shop (Products)   Online (Last 6 months)   (p/online - last 6 mo.)       23.90    39,461,000
                                           Clothes/Shoes/Acc. -
                  Purchased/Transacted     Baby (p/online - last 6
Shop (Products)   Online (Last 6 months)   mo.)                           4.10     6,803,000
                                           Clothes/Shoes/Acc. -
                  Purchased/Transacted     Children's (p/online - last
Shop (Products)   Online (Last 6 months)   6 mo.)                         6.30    10,445,000
                                           Clothes/Shoes/Acc. -
                  Purchased/Transacted     Men's (p/online - last 6
Shop (Products)   Online (Last 6 months)   mo.)                            9.80   16,237,000
                                           Clothes/Shoes/Acc. -
                  Purchased/Transacted     Women's (p/online - last 6
Shop (Products)   Online (Last 6 months)   mo.)                             15    24,742,000
                  Purchased/Transacted     Collectibles (p/online -
Shop (Products)   Online (Last 6 months)   last 6 mo.)                     5.80    9,505,000
                  Purchased/Transacted     Computer Hardware
Shop (Products)   Online (Last 6 months)   (p/online - last 6 mo.)         6.80   11,163,000

                  Purchased/Transacted     Computer Software - Any
Shop (Products)   Online (Last 6 months)   (p/online - last 6 mo.)         6.90   11,381,000
                                           Computer Software -
                  Purchased/Transacted     Educational (p/online -
Shop (Products)   Online (Last 6 months)   last 6 mo.)                     1.10    1,897,000
                                           Computer Software -
                  Purchased/Transacted     Games (p/online - last 6
Shop (Products)   Online (Last 6 months)   mo.)                            3.60    5,862,000
                                           Computer Software -
                  Purchased/Transacted     General/Other (p/online -
Shop (Products)   Online (Last 6 months)   last 6 mo.)                       3     5,029,000
                                           Computer Software -
                  Purchased/Transacted     Web/Internet (p/online -
Shop (Products)   Online (Last 6 months)   last 6 mo.)                     0.60     952,000
                                           Cosmetics/Beauty Aids -
                  Purchased/Transacted     Cosmetics (p/online - last
Shop (Products)   Online (Last 6 months)   6 mo.)                          6.80   11,155,000
                                           Cosmetics/Beauty Aids -
                  Purchased/Transacted     Fragrance (p/online - last
Shop (Products)   Online (Last 6 months)   6 mo.)                          3.40    5,589,000
                                           Cosmetics/Beauty Aids -
                  Purchased/Transacted     Hair care (p/online - last 6
Shop (Products)   Online (Last 6 months)   mo.)                            5.10    8,372,000
                                           Cosmetics/Beauty Aids -
                  Purchased/Transacted     Skincare (p/online - last 6
Shop (Products)   Online (Last 6 months)   mo.)                            5.60    9,217,000
                                           Credit Cards - Manage
                  Purchased/Transacted     Account (t/online - last 6
Shop (Products)   Online (Last 6 months)   mo.)                           23.40   38,583,000
                  Purchased/Transacted     Credit Cards - New
Shop (Products)   Online (Last 6 months)   (t/online - last 6 mo.)         2.30    3,725,000
                  Purchased/Transacted     Credit Reports (p/online -
Shop (Products)   Online (Last 6 months)   last 6 mo.)                     4.70    7,834,000
                  Purchased/Transacted     Drugs/Remedies - Any
Shop (Products)   Online (Last 6 months)   (p/online - last 6 mo.)        11.70   19,295,000
                                           Drugs/Remedies - Non-
                  Purchased/Transacted     Prescription (p/online -
Shop (Products)   Online (Last 6 months)   last 6 mo.)                       6     9,853,000
                                           Drugs/Remedies -
                  Purchased/Transacted     Prescription (p/online -
Shop (Products)   Online (Last 6 months)   last 6 mo.)                       9    14,790,000
                  Purchased/Transacted     E-Books (p/online - last 6
Shop (Products)   Online (Last 6 months)   mo.)                            3.80    6,278,000
                  Purchased/Transacted     Event Tickets (p/online -
Shop (Products)   Online (Last 6 months)   last 6 mo.)                    10.10   16,749,000
                                           Eyewear (glasses,
                  Purchased/Transacted     contacts) (p/online - last 6
Shop (Products)   Online (Last 6 months)   mo.)                            3.30    5,397,000
                  Purchased/Transacted     Fitness & Diet Products
Shop (Products)   Online (Last 6 months)   (p/online - last 6 mo.)         3.40    5,552,000
                  Purchased/Transacted     Flowers (p/online - last 6
Shop (Products)   Online (Last 6 months)   mo.)                            5.20    8,638,000
                  Purchased/Transacted     Furniture/Home Acc.
Shop (Products)   Online (Last 6 months)   (p/online - last 6 mo.)         5.40    8,991,000

                  Purchased/Transacted     Gardening Tools/Supplies
Shop (Products)   Online (Last 6 months)   (p/online - last 6 mo.)         4.10    6,820,000
                                           Gourmet Food/Gift
                  Purchased/Transacted     Baskets (p/online - last 6
Shop (Products)   Online (Last 6 months)   mo.)                            2.80    4,651,000
                  Purchased/Transacted     Groceries (p/online - last
Shop (Products)   Online (Last 6 months)   6 mo.)                          8.20   13,619,000
                                           High Speed Internet
                  Purchased/Transacted     Access (p/online - last 6
Shop (Products)   Online (Last 6 months)   mo.)                            2.30    3,840,000
                  Purchased/Transacted     Home Banking (t/online -
Shop (Products)   Online (Last 6 months)   last 6 mo.)                    24.30   40,069,000
                  Purchased/Transacted     Home Electronics
Shop (Products)   Online (Last 6 months)   (p/online - last 6 mo.)           5     8,200,000
                  Purchased/Transacted     Home Improvement
Shop (Products)   Online (Last 6 months)   (p/online - last 6 mo.)         3.90    6,438,000

                  Purchased/Transacted     Hotel/Motel Reservations
Shop (Products)   Online (Last 6 months)   (p/online - last 6 mo.)        14.30   23,558,000
                  Purchased/Transacted     Insurance - Any (t/online -
Shop (Products)   Online (Last 6 months)   last 6 mo.)                    10.10   16,599,000
                  Purchased/Transacted     Insurance - Health
Shop (Products)   Online (Last 6 months)   (t/online - last 6 mo.)         2.10    3,520,000
                  Purchased/Transacted     Insurance - Home
Shop (Products)   Online (Last 6 months)   (t/online - last 6 mo.)         2.80    4,692,000
                  Purchased/Transacted     Insurance - Life (t/online -
Shop (Products)   Online (Last 6 months)   last 6 mo.)                     1.30    2,115,000
                  Purchased/Transacted     Jewelry (p/online - last 6
Shop (Products)   Online (Last 6 months)   mo.)                            3.70    6,188,000
                  Purchased/Transacted     Loans - Any (t/online -
Shop (Products)   Online (Last 6 months)   last 6 mo.)                       9    14,875,000
                  Purchased/Transacted     Loans - Home Equity
Shop (Products)   Online (Last 6 months)   (t/online - last 6 mo.)         1.30    2,195,000
                  Purchased/Transacted     Loans - Home Mortgage
Shop (Products)   Online (Last 6 months)   (t/online - last 6 mo.)         4.80    7,844,000
                  Purchased/Transacted     Loans - Personal (t/online -
Shop (Products)   Online (Last 6 months)   last 6 mo.)                     1.40    2,288,000
                  Purchased/Transacted     Loans - Student (t/online -
Shop (Products)   Online (Last 6 months)   last 6 mo.)                     2.40    3,884,000
                                           Magazine/Newspaper
                  Purchased/Transacted     Subscriptions (p/online -
Shop (Products)   Online (Last 6 months)   last 6 mo.)                     4.60    7,642,000
                  Purchased/Transacted     Money Market Funds
Shop (Products)   Online (Last 6 months)   (t/online - last 6 mo.)         1.70    2,778,000
                  Purchased/Transacted     Movie DVDs/Tapes
Shop (Products)   Online (Last 6 months)   (p/online - last 6 mo.)         8.70   14,387,000
                  Purchased/Transacted      Movie Tickets (p/online -
Shop (Products)   Online (Last 6 months)    last 6 mo.)                     6.60   10,857,000
                  Purchased/Transacted      Music - CDs/Tapes
Shop (Products)   Online (Last 6 months)    (p/online - last 6 mo.)         5.70    9,378,000
                  Purchased/Transacted      Music - Digital (p/online -
Shop (Products)   Online (Last 6 months)    last 6 mo.)                     9.30   15,282,000
                  Purchased/Transacted      Mutual Funds - Bond
Shop (Products)   Online (Last 6 months)    (t/online - last 6 mo.)           1     1,702,000
                  Purchased/Transacted      Mutual Funds - Stock
Shop (Products)   Online (Last 6 months)    (t/online - last 6 mo.)         2.10    3,385,000
                  Purchased/Transacted      Oral Care Products
Shop (Products)   Online (Last 6 months)    (p/online - last 6 mo.)         5.50    9,072,000
                                            Personal Care - Shaving
                  Purchased/Transacted      needs (p/online - last 6
Shop (Products)   Online (Last 6 months)    mo.)                            5.70    9,492,000
                                            Personal Care Products -
                  Purchased/Transacted      Deodorant (p/online - last
Shop (Products)   Online (Last 6 months)    6 mo.)                          5.40    8,992,000
                  Purchased/Transacted      Pet Products/Supplies
Shop (Products)   Online (Last 6 months)    (p/online - last 6 mo.)         8.90   14,736,000

                  Purchased/Transacted      Photography Film/Equip.
Shop (Products)   Online (Last 6 months)    (p/online - last 6 mo.)         2.20    3,653,000
                  Purchased/Transacted      Real Estate (p/online - last
Shop (Products)   Online (Last 6 months)    6 mo.)                            1     1,668,000
                  Purchased/Transacted      Sporting Goods (p/online -
Shop (Products)   Online (Last 6 months)    last 6 mo.)                     4.10    6,763,000
                  Purchased/Transacted      Stocks (t/online - last 6
Shop (Products)   Online (Last 6 months)    mo.)                            3.20    5,259,000
                                            Telephone services for
                  Purchased/Transacted      home (not cell phone)
Shop (Products)   Online (Last 6 months)    (p/online - last 6 mo.)         1.80    2,918,000
                                            Toys/Non-Computer
                  Purchased/Transacted      Games (p/online - last 6
Shop (Products)   Online (Last 6 months)    mo.)                            4.70    7,717,000
                  Purchased/Transacted      Vacation Packages
Shop (Products)   Online (Last 6 months)    (p/online - last 6 mo.)           3     4,934,000
                  Purchased/Transacted      Video Games (p/online -
Shop (Products)   Online (Last 6 months)    last 6 mo.)                     5.50    9,130,000
                                            Vitamins/Nutritional
                  Purchased/Transacted      Supplements (p/online -
Shop (Products)   Online (Last 6 months)    last 6 mo.)                     8.40   13,792,000
                  Purchased/Transacted      Watches (p/online - last 6
Shop (Products)   Online (Last 6 months)    mo.)                            1.70    2,836,000
                                            Airline
                  Shop/Not Purchase (Last   Tickets/Reservations
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)      8.40   13,912,000
                  Shop/Not Purchase (Last   Any Online Investment (s-
Shop (Products)   6 months)                 nt/online - last 6 mo.)         2.50    4,058,000
                  Shop/Not Purchase (Last   Any Online Shopping w/o
Shop (Products)   6 months)                 Purchasing                      9.10   14,969,000
                  Shop/Not Purchase (Last   Any Online Travel
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)     12.10   20,042,000
                  Shop/Not Purchase (Last   Appliances/Housewares
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)      7.50   12,461,000
                  Shop/Not Purchase (Last   Auctions (s/np/online -
Shop (Products)   6 months)                 last 6 mo.)                   11.10   18,329,000
                  Shop/Not Purchase (Last   Beer/Wine/Liquor
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)     2.10    3,509,000
                  Shop/Not Purchase (Last   Books (s/np/online - last 6
Shop (Products)   6 months)                 mo.)                           7.30   12,068,000
                  Shop/Not Purchase (Last   Books on Tape (s-
Shop (Products)   6 months)                 np/online - last 6 mo.)        0.10     233,000

                  Shop/Not Purchase (Last   Business/Office Supplies
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)     3.90    6,442,000
                  Shop/Not Purchase (Last   Car Rental (s/np/online -
Shop (Products)   6 months)                 last 6 mo.)                    3.20    5,283,000
                  Shop/Not Purchase (Last   Cell Phones/Services
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)     7.60   12,541,000

                  Shop/Not Purchase (Last   Clothes/Shoes/Acc. - Any
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)    11.80   19,521,000
                                            Clothes/Shoes/Acc. -
                  Shop/Not Purchase (Last   Baby (s/np/online - last 6
Shop (Products)   6 months)                 mo.)                           3.20    5,239,000
                                            Clothes/Shoes/Acc. -
                  Shop/Not Purchase (Last   Children's (s/np/online -
Shop (Products)   6 months)                 last 6 mo.)                    3.80    6,193,000
                                            Clothes/Shoes/Acc. -
                  Shop/Not Purchase (Last   Men's (s/np/online - last 6
Shop (Products)   6 months)                 mo.)                           5.60    9,278,000
                                            Clothes/Shoes/Acc. -
                  Shop/Not Purchase (Last   Women's (s/np/online -
Shop (Products)   6 months)                 last 6 mo.)                    8.50   14,113,000
                  Shop/Not Purchase (Last   Collectibles (s/np/online -
Shop (Products)   6 months)                 last 6 mo.)                    6.70   11,050,000
                  Shop/Not Purchase (Last   Computer Hardware
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)     5.80    9,621,000

                  Shop/Not Purchase (Last   Computer Software - Any
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)     5.30    8,707,000
                                            Computer Software -
                  Shop/Not Purchase (Last   Educational (s/np/online -
Shop (Products)   6 months)                 last 6 mo.)                    1.40    2,346,000
                                            Computer Software -
                  Shop/Not Purchase (Last   Games (s/np/online - last
Shop (Products)   6 months)                 6 mo.)                         2.60    4,235,000
                                            Computer Software -
                  Shop/Not Purchase (Last   General/Other
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)     2.40    4,023,000
                                            Computer Software -
                  Shop/Not Purchase (Last   Web/Internet (s/np/online -
Shop (Products)   6 months)                 last 6 mo.)                    2.10    3,399,000
                  Shop/Not Purchase (Last   Credit Cards - New
Shop (Products)   6 months)                 (s/nt/online - last 6 mo.)     2.10    3,546,000
                  Shop/Not Purchase (Last   Credit Reports
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)     2.10    3,518,000
                  Shop/Not Purchase (Last   Drugs/Remedies - Any
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)     5.40    8,870,000
                                            Drugs/Remedies - Non-
                  Shop/Not Purchase (Last   Prescription (s/np/online -
Shop (Products)   6 months)                 last 6 mo.)                   4.20    7,002,000
                                            Drugs/Remedies -
                  Shop/Not Purchase (Last   Prescription (s/np/online -
Shop (Products)   6 months)                 last 6 mo.)                     3     4,879,000
                  Shop/Not Purchase (Last   Event Tickets (s/np/online
Shop (Products)   6 months)                 - last 6 mo.)                   7    11,573,000
                  Shop/Not Purchase (Last   Fitness & Diet Products
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)    4.20    6,883,000
                  Shop/Not Purchase (Last   Flowers (s/np/online - last
Shop (Products)   6 months)                 6 mo.)                        2.20    3,573,000
                  Shop/Not Purchase (Last   Furniture/Home Acc.
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)    8.90   14,702,000

                  Shop/Not Purchase (Last   Gardening Tools/Supplies
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)    4.40    7,284,000
                                            Gourmet Food/Gift
                  Shop/Not Purchase (Last   Baskets (s/np/online - last
Shop (Products)   6 months)                 6 mo.)                        2.40    3,907,000
                  Shop/Not Purchase (Last   Groceries (s/np/online -
Shop (Products)   6 months)                 last 6 mo.)                   2.70    4,524,000
                                            High Speed Internet
                  Shop/Not Purchase (Last   Access (s/np/online - last
Shop (Products)   6 months)                 6 mo.)                        3.10    5,075,000
                  Shop/Not Purchase (Last   Home Banking (s-
Shop (Products)   6 months)                 nt/online - last 6 mo.)       4.20    7,012,000
                  Shop/Not Purchase (Last   Home Electronics
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)      6     9,837,000
                  Shop/Not Purchase (Last   Home Improvement
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)    6.60   10,874,000

                  Shop/Not Purchase (Last   Hotel/Motel Reservations
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)    7.70   12,687,000
                  Shop/Not Purchase (Last   Insurance - Health (s-
Shop (Products)   6 months)                 nt/online - last 6 mo.)       1.40    2,280,000
                  Shop/Not Purchase (Last   Insurance - Home (s-
Shop (Products)   6 months)                 nt/online - last 6 mo.)       1.30    2,179,000
                  Shop/Not Purchase (Last   Insurance - Life (s-
Shop (Products)   6 months)                 nt/online - last 6 mo.)       0.90    1,468,000
                  Shop/Not Purchase (Last   Jewelry (s/np/online - last
Shop (Products)   6 months)                 6 mo.)                        3.80    6,212,000
                  Shop/Not Purchase (Last   Loans - Any (s-nt/online -
Shop (Products)   6 months)                 last 6 mo.)                   3.90    6,394,000
                  Shop/Not Purchase (Last   Loans - Home Equity (s-
Shop (Products)   6 months)                 nt/online - last 6 mo.)       0.70    1,149,000
                  Shop/Not Purchase (Last   Loans - Home Mortgage
Shop (Products)   6 months)                 (s-nt/online - last 6 mo.)    2.50    4,100,000
                  Shop/Not Purchase (Last   Loans - Personal (s-
Shop (Products)   6 months)                 nt/online - last 6 mo.)       0.70    1,209,000
                  Shop/Not Purchase (Last   Loans - Small Business (s-
Shop (Products)   6 months)                 nt/online - last 6 mo.)       0.30     543,000
                  Shop/Not Purchase (Last   Loans - Student (s-
Shop (Products)   6 months)                 nt/online - last 6 mo.)       0.80    1,282,000
                                            Magazine/Newspaper
                  Shop/Not Purchase (Last   Subscriptions (s/np/online
Shop (Products)   6 months)                 - last 6 mo.)                   2.10     3,507,000
                  Shop/Not Purchase (Last   Money Market Funds (s-
Shop (Products)   6 months)                 nt/online - last 6 mo.)         1.10     1,772,000
                  Shop/Not Purchase (Last   Movie DVDs/Tapes
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)      5.30     8,671,000
                  Shop/Not Purchase (Last   Movie Tickets
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)      4.50     7,366,000
                  Shop/Not Purchase (Last   Music - CDs/Tapes
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)      3.60     5,866,000
                  Shop/Not Purchase (Last   Music - Digital
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)      2.70     4,494,000
                  Shop/Not Purchase (Last   Mutual Funds - Bond (s-
Shop (Products)   6 months)                 nt/online - last 6 mo.)         0.70     1,119,000
                  Shop/Not Purchase (Last   Mutual Funds - Stock (s-
Shop (Products)   6 months)                 nt/online - last 6 mo.)           1      1,734,000
                  Shop/Not Purchase (Last   Pet Products/Supplies
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)      4.80     7,880,000

                  Shop/Not Purchase (Last   Photography Film/Equip.
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)      2.50     4,114,000
                  Shop/Not Purchase (Last   Real Estate (s/np/online -
Shop (Products)   6 months)                 last 6 mo.)                     6.30    10,389,000
                  Shop/Not Purchase (Last   Sporting Goods
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)      4.40     7,318,000
                  Shop/Not Purchase (Last   Stocks (s-nt/online - last 6
Shop (Products)   6 months)                 mo.)                            1.80     2,897,000
                                            Toys/Non-Computer
                  Shop/Not Purchase (Last   Games (s/np/online - last
Shop (Products)   6 months)                 6 mo.)                          4.20     6,902,000
                  Shop/Not Purchase (Last   Vacation Packages
Shop (Products)   6 months)                 (s/np/online - last 6 mo.)        7     11,503,000
                  Shop/Not Purchase (Last   Video Games (s/np/online
Shop (Products)   6 months)                 - last 6 mo.)                   3.90     6,384,000
                                            Vitamins/Nutritional
                  Shop/Not Purchase (Last   Supplements (s/np/online -
Shop (Products)   6 months)                 last 6 mo.)                     4.30     7,178,000
                  Shop/Not Purchase (Last   Watches (s/np/online -
Shop (Products)   6 months)                 last 6 mo.)                     2.50     4,196,000
                                            Airline
                  Shopped Online (Last 30   Tickets/Reservations
Shop (Products)   days)                     (s/online - last 30 days)      13.20    21,824,000
                  Shopped Online (Last 30   Any Online Investment
Shop (Products)   days)                     Shopping (last 30 days)         2.50     4,198,000
                  Shopped Online (Last 30   Any Online Shopping
Shop (Products)   days)                     (last 30 days)                 71.60   118,161,000
                  Shopped Online (Last 30   Any Online Travel
Shop (Products)   days)                     Shopping (last 30 days)        21.30    35,229,000
                  Shopped Online (Last 30   Appliances/Housewares
Shop (Products)   days)                     (s/online - last 30 days)       7.40    12,195,000
                  Shopped Online (Last 30   Auctions (s/online - last
Shop (Products)   days)                     30 days)                       12.10    20,010,000
                                            Automobile
                  Shopped Online (Last 30   Services/Repairs (s/online
Shop (Products)   days)                     - last 30 days)                 2.60     4,315,000
                  Shopped Online (Last 30   Automobile Tires
Shop (Products)   days)                     (s/online - last 30 days)      2.80    4,567,000
                  Shopped Online (Last 30   Beer/Wine/Liquor
Shop (Products)   days)                     (s/online - last 30 days)      5.10    8,465,000
                  Shopped Online (Last 30   Books (s/online - last 30
Shop (Products)   days)                     days)                         15.60   25,699,000
                  Shopped Online (Last 30   Books on Tape (s/online -
Shop (Products)   days)                     last 30 days)                  2.40    4,010,000

                  Shopped Online (Last 30   Broadband Internet access
Shop (Products)   days)                     (s/online - last 30 days)      1.80    2,953,000

                  Shopped Online (Last 30   Business/Office Supplies
Shop (Products)   days)                     (s/online - last 30 days)      6.60   10,858,000
                  Shopped Online (Last 30   Car Rental (s/online - last
Shop (Products)   days)                     30 days)                       4.60    7,665,000
                  Shopped Online (Last 30   Cell Phones/Services
Shop (Products)   days)                     (s/online - last 30 days)        7    11,556,000

                  Shopped Online (Last 30   Clothes/Shoes/Acc. - Any
Shop (Products)   days)                     (s/online - last 30 days)     24.10   39,813,000
                                            Clothes/Shoes/Acc. -
                  Shopped Online (Last 30   Baby (s/online - last 30
Shop (Products)   days)                     days)                          4.80    7,999,000
                                            Clothes/Shoes/Acc. -
                  Shopped Online (Last 30   Children's (s/online - last
Shop (Products)   days)                     30 days)                       6.40   10,514,000
                                            Clothes/Shoes/Acc. -
                  Shopped Online (Last 30   Men's (s/online - last 30
Shop (Products)   days)                     days)                          9.50   15,635,000
                                            Clothes/Shoes/Acc. -
                  Shopped Online (Last 30   Women's (s/online - last
Shop (Products)   days)                     30 days)                      15.10   24,889,000
                  Shopped Online (Last 30   Collectibles (s/online -
Shop (Products)   days)                     last 30 days)                  7.40   12,276,000
                  Shopped Online (Last 30   Computer Hardware
Shop (Products)   days)                     (s/online - last 30 days)      7.10   11,700,000

                  Shopped Online (Last 30   Computer Software - Any
Shop (Products)   days)                     (s/online - last 30 days)      7.10   11,677,000
                                            Computer Software -
                  Shopped Online (Last 30   Educational (s/online -
Shop (Products)   days)                     last 30 days)                  1.40    2,237,000
                                            Computer Software -
                  Shopped Online (Last 30   Games (s/online - last 30
Shop (Products)   days)                     days)                          3.70    6,054,000
                                            Computer Software -
                  Shopped Online (Last 30   General/Other (s/online -
Shop (Products)   days)                     last 30 days)                  2.80    4,674,000
                                            Computer Software -
                  Shopped Online (Last 30   Web/Internet (s/online -
Shop (Products)   days)                     last 30 days)                  1.30    2,212,000
                                            Cosmetics/Beauty Aids -
                  Shopped Online (Last 30   Cosmetics (s/online - last
Shop (Products)   days)                     30 days)                         6     9,836,000
                                            Cosmetics/Beauty Aids -
                  Shopped Online (Last 30   Fragrance (s/online - last
Shop (Products)   days)                     30 days)                       3.10    5,116,000
                                            Cosmetics/Beauty Aids -
                  Shopped Online (Last 30   Hair care (s/online - last
Shop (Products)   days)                     30 days)                       4.40    7,328,000
                                            Cosmetics/Beauty Aids -
                  Shopped Online (Last 30   Skincare (s/online - last
Shop (Products)   days)                     30 days)                       4.80    7,911,000
                  Shopped Online (Last 30   Credit Cards - New
Shop (Products)   days)                     (s/online - last 30 days)      1.60    2,571,000
                  Shopped Online (Last 30   Credit Reports (s/online -
Shop (Products)   days)                     last 30 days)                  1.40    2,340,000
                  Shopped Online (Last 30   Drugs/Remedies - Any
Shop (Products)   days)                     (s/online - last 30 days)     12.50   20,570,000
                                            Drugs/Remedies - Non-
                  Shopped Online (Last 30   Prescription (s/online -
Shop (Products)   days)                     last 30 days)                  6.70   11,130,000
                                            Drugs/Remedies -
                  Shopped Online (Last 30   Prescription (s/online -
Shop (Products)   days)                     last 30 days)                  8.80   14,513,000
                  Shopped Online (Last 30   E-books (s/online - last 30
Shop (Products)   days)                     days)                          3.90    6,418,000
                  Shopped Online (Last 30   Event Tickets (s/online -
Shop (Products)   days)                     last 30 days)                    9    14,812,000
                                            Eyewear (glasses,
                  Shopped Online (Last 30   contacts) (s/online - last
Shop (Products)   days)                     30 days)                       2.90    4,712,000
                  Shopped Online (Last 30   Fitness & Diet Products
Shop (Products)   days)                     (s/online - last 30 days)      4.30    7,152,000
                  Shopped Online (Last 30   Flowers (s/online - last 30
Shop (Products)   days)                     days)                          3.10    5,153,000
                  Shopped Online (Last 30   Furniture/Home Acc.
Shop (Products)   days)                     (s/online - last 30 days)      8.30   13,776,000

                  Shopped Online (Last 30   Gardening Tools/Supplies
Shop (Products)   days)                     (s/online - last 30 days)      4.50    7,365,000
                                            Gourmet Food/Gift
                  Shopped Online (Last 30   Baskets (s/online - last 30
Shop (Products)   days)                     days)                          2.50    4,194,000
                  Shopped Online (Last 30   Groceries (s/online - last
Shop (Products)   days)                     30 days)                       9.10   15,010,000
                                            High Speed Internet
                  Shopped Online (Last 30   Access (s/online - last 30
Shop (Products)   days)                     days)                          2.50    4,194,000
                  Shopped Online (Last 30   Home Banking (s/online -
Shop (Products)   days)                     last 30 days)                    7    11,558,000
                  Shopped Online (Last 30   Home Electronics
Shop (Products)   days)                     (s/online - last 30 days)      6.50   10,678,000
                  Shopped Online (Last 30   Home Improvement
Shop (Products)   days)                     (s/online - last 30 days)      6.40   10,567,000

                  Shopped Online (Last 30   Hotel/Motel Reservations
Shop (Products)   days)                     (s/online - last 30 days)     11.50   18,995,000
                  Shopped Online (Last 30   Insurance - Any (s/online -
Shop (Products)   days)                     last 30 days)                  3.60    5,864,000
                  Shopped Online (Last 30   Insurance - Health
Shop (Products)   days)                     (s/online - last 30 days)      0.90    1,492,000
                  Shopped Online (Last 30   Insurance - Home
Shop (Products)   days)                     (s/online - last 30 days)      0.80    1,368,000
                  Shopped Online (Last 30   Insurance - Life (s/online -
Shop (Products)   days)                     last 30 days)                  0.50     877,000
                  Shopped Online (Last 30   Jewelry (s/online - last 30
Shop (Products)   days)                     days)                          4.30    7,072,000
                  Shopped Online (Last 30   Loans - Any (s/online -
Shop (Products)   days)                     last 30 days)                  3.30    5,475,000
                  Shopped Online (Last 30   Loans - Home Equity
Shop (Products)   days)                     (s/online - last 30 days)      0.50     765,000
                  Shopped Online (Last 30   Loans - Home Mortgage
Shop (Products)   days)                     (s/online - last 30 days)      1.60    2,650,000
                  Shopped Online (Last 30   Loans - Personal (s/online
Shop (Products)   days)                     - last 30 days)                0.60     938,000
                  Shopped Online (Last 30   Loans - Student (s/online -
Shop (Products)   days)                     last 30 days)                  0.60     977,000
                                            Magazine/Newspaper
                  Shopped Online (Last 30   Subscriptions (s/online -
Shop (Products)   days)                     last 30 days)                  3.70    6,053,000
                  Shopped Online (Last 30   Money Market Funds
Shop (Products)   days)                     (s/online - last 30 days)      0.70    1,140,000
                  Shopped Online (Last 30   Movie DVDs/Tapes
Shop (Products)   days)                     (s/online - last 30 days)      8.70   14,393,000
                  Shopped Online (Last 30   Movie Tickets (s/online -
Shop (Products)   days)                     last 30 days)                  6.70   11,068,000
                  Shopped Online (Last 30   Music - Any (s/online -
Shop (Products)   days)                     last 30 days)                   12    19,750,000
                  Shopped Online (Last 30   Music - CDs/Tapes
Shop (Products)   days)                     (s/online - last 30 days)      5.60    9,262,000
                  Shopped Online (Last 30   Music - Digital (s/online -
Shop (Products)   days)                     last 30 days)                  8.20   13,616,000
                  Shopped Online (Last 30   Mutual Funds - Bond
Shop (Products)   days)                     (s/online - last 30 days)      0.50     845,000
                  Shopped Online (Last 30   Mutual Funds - Stock
Shop (Products)   days)                     (s/online - last 30 days)      0.90    1,465,000
                  Shopped Online (Last 30   Oral Care Products
Shop (Products)   days)                     (s/online - last 30 days)      4.60    7,663,000
                                            Personal Care Products -
                  Shopped Online (Last 30   Deodorant (s/online - last
Shop (Products)   days)                     30 days)                       4.50    7,353,000
                                            Personal Care Products -
                  Shopped Online (Last 30   Shaving needs (s/online -
Shop (Products)   days)                     last 30 days)                  4.10    6,731,000
                  Shopped Online (Last 30   Pet Products/Supplies
Shop (Products)   days)                     (s/online - last 30 days)        9    14,852,000

                  Shopped Online (Last 30   Photography Film/Equip.
Shop (Products)   days)                     (s/online - last 30 days)      2.50    4,049,000
                  Shopped Online (Last 30   Real Estate (s/online - last
Shop (Products)   days)                     30 days)                       4.50    7,401,000
                  Shopped Online (Last 30   Sporting Goods (s/online -
Shop (Products)   days)                     last 30 days)                  5.10    8,416,000
                  Shopped Online (Last 30   Stocks (s/online - last 30
Shop (Products)   days)                     days)                          1.90    3,076,000
                                            Telephone services for
                  Shopped Online (Last 30   home (not cell phone)
Shop (Products)   days)                     (s/online - last 30 days)      1.80     3,043,000
                                            Toys/Non-computer
                  Shopped Online (Last 30   Games (s/online - last 30
Shop (Products)   days)                     days)                          5.40     8,865,000
                  Shopped Online (Last 30   Vacation Packages
Shop (Products)   days)                     (s/online - last 30 days)        5      8,264,000
                  Shopped Online (Last 30   Video Games (s/online -
Shop (Products)   days)                     last 30 days)                  6.20    10,237,000
                                            Vitamins/Nutritional
                  Shopped Online (Last 30   Supplements (s/online -
Shop (Products)   days)                     last 30 days)                  7.40    12,293,000
                  Shopped Online (Last 30   Watches (s/online - last 30
Shop (Products)   days)                     days)                          2.10     3,428,000
                                            Airline
                  Shopped Online (Last 6    Tickets/Reservations
Shop (Products)   months)                   (s/online - last 6 mo.)       24.50    40,477,000
                  Shopped Online (Last 6    Any Online Investment
Shop (Products)   months)                   Shopping (last 6 mo.)          3.90     6,486,000
                  Shopped Online (Last 6    Any Online Shopping
Shop (Products)   months)                   (last 6 mo.)                  81.70   134,928,000
                  Shopped Online (Last 6    Any Online Travel
Shop (Products)   months)                   Shopping (last 6 mo.)         36.40    60,112,000
                  Shopped Online (Last 6    Auctions (s/online - last 6
Shop (Products)   months)                   mo.)                            18     29,714,000
                                            Automobile
                  Shopped Online (Last 6    Services/Repairs (s/online
Shop (Products)   months)                   - last 6 mo.)                  4.50     7,484,000
                  Shopped Online (Last 6    Automobile Tires
Shop (Products)   months)                   (s/online - last 6 mo.)        6.10    10,129,000
                  Shopped Online (Last 6    Beer/Wine/Liquor
Shop (Products)   months)                   (s/online - last 6 mo.)          7     11,485,000
                  Shopped Online (Last 6    Books (s/online - last 6
Shop (Products)   months)                   mo.)                          23.30    38,522,000
                  Shopped Online (Last 6    Books on Tape (s/online -
Shop (Products)   months)                   last 6 mo.)                    2.20     3,696,000

                  Shopped Online (Last 6    Broadband Internet access
Shop (Products)   months)                   (s/online - last 6 mo.)        4.20     6,985,000

                  Shopped Online (Last 6    Business/Office Supplies
Shop (Products)   months)                   (s/online - last 6 mo.)       10.40    17,192,000
                  Shopped Online (Last 6    Car Rental (s/online - last
Shop (Products)   months)                   6 mo.)                         8.90    14,769,000
                  Shopped Online (Last 6    Cell Phones/Services
Shop (Products)   months)                   (s/online - last 6 mo.)       13.30    22,012,000

                  Shopped Online (Last 6    Clothes/Shoes/Acc. - Any
Shop (Products)   months)                   (s/online - last 6 mo.)       34.50    56,978,000
                                            Clothes/Shoes/Acc. -
                  Shopped Online (Last 6    Baby (s/online - last 6
Shop (Products)   months)                   mo.)                           7.10    11,680,000
                                            Clothes/Shoes/Acc. -
                  Shopped Online (Last 6    Children's (s/online - last
Shop (Products)   months)                   6 mo.)                         9.70    15,999,000
                                           Clothes/Shoes/Acc. -
                  Shopped Online (Last 6   Men's (s/online - last 6
Shop (Products)   months)                  mo.)                           14.90   24,616,000
                                           Clothes/Shoes/Acc. -
                  Shopped Online (Last 6   Women's (s/online - last 6
Shop (Products)   months)                  mo.)                           22.70   37,419,000
                  Shopped Online (Last 6   Collectibles (s/online -
Shop (Products)   months)                  last 6 mo.)                    12.10   20,010,000
                  Shopped Online (Last 6   Computer Hardware
Shop (Products)   months)                  (s/online - last 6 mo.)        12.30   20,312,000

                  Shopped Online (Last 6   Computer Software - Any
Shop (Products)   months)                  (s/online - last 6 mo.)        11.80   19,494,000
                                           Computer Software -
                  Shopped Online (Last 6   Educational (s/online -
Shop (Products)   months)                  last 6 mo.)                     2.50    4,147,000
                                           Computer Software -
                  Shopped Online (Last 6   Games (s/online - last 6
Shop (Products)   months)                  mo.)                              6     9,830,000
                                           Computer Software -
                  Shopped Online (Last 6   General/Other (s/online -
Shop (Products)   months)                  last 6 mo.)                     5.30    8,742,000
                                           Computer Software -
                  Shopped Online (Last 6   Web/Internet (s/online -
Shop (Products)   months)                  last 6 mo.)                     2.60    4,290,000
                                           Cosmetics/Beauty Aids -
                  Shopped Online (Last 6   Cosmetics (s/online - last
Shop (Products)   months)                  6 mo.)                          9.50   15,767,000
                                           Cosmetics/Beauty Aids -
                  Shopped Online (Last 6   Fragrance (s/online - last
Shop (Products)   months)                  6 mo.)                          5.20    8,653,000
                                           Cosmetics/Beauty Aids -
                  Shopped Online (Last 6   Hair care (s/online - last 6
Shop (Products)   months)                  mo.)                            6.30   10,454,000
                                           Cosmetics/Beauty Aids -
                  Shopped Online (Last 6   Skincare (s/online - last 6
Shop (Products)   months)                  mo.)                            7.50   12,426,000
                  Shopped Online (Last 6   Credit Cards - New
Shop (Products)   months)                  (s/online - last 6 mo.)         2.80    4,605,000
                  Shopped Online (Last 6   Credit Reports (s/online -
Shop (Products)   months)                  last 6 mo.)                     2.80    4,703,000
                  Shopped Online (Last 6   Drugs/Remedies - Any
Shop (Products)   months)                  (s/online - last 6 mo.)        16.40   27,002,000
                  Shopped Online (Last 6   E-Books (s/online - last 6
Shop (Products)   months)                  mo.)                            5.20    8,645,000
                  Shopped Online (Last 6   Event Tickets (s/online -
Shop (Products)   months)                  last 6 mo.)                    16.50   27,218,000
                                           Eyewear (glasses,
                  Shopped Online (Last 6   contacts) (s/online - last 6
Shop (Products)   months)                  mo.)                              6     9,868,000
                  Shopped Online (Last 6   Fitness & Diet Products
Shop (Products)   months)                  (s/online - last 6 mo.)         7.30   11,979,000
                  Shopped Online (Last 6   Flowers (s/online - last 6
Shop (Products)   months)                  mo.)                            6.90   11,390,000
                  Shopped Online (Last 6   Groceries (s/online - last 6
Shop (Products)   months)                  mo.)                           10.60   17,579,000
                                           High Speed Internet
                  Shopped Online (Last 6   Access (s/online - last 6
Shop (Products)   months)                  mo.)                            5.20    8,633,000
                  Shopped Online (Last 6   Home Banking (s/online -
Shop (Products)   months)                  last 6 mo.)                     7.50   12,375,000
                  Shopped Online (Last 6   Home Electronics
Shop (Products)   months)                  (s/online - last 6 mo.)        10.70   17,620,000

                  Shopped Online (Last 6   Hotel/Motel Reservations
Shop (Products)   months)                  (s/online - last 6 mo.)        21.20   34,982,000
                  Shopped Online (Last 6   Insurance - Any (s/online -
Shop (Products)   months)                  last 6 mo.)                     6.50   10,724,000
                  Shopped Online (Last 6   Insurance - Health
Shop (Products)   months)                  (s/online - last 6 mo.)         1.70    2,858,000
                  Shopped Online (Last 6   Insurance - Home
Shop (Products)   months)                  (s/online - last 6 mo.)         1.70    2,809,000
                  Shopped Online (Last 6   Insurance - Life (s/online -
Shop (Products)   months)                  last 6 mo.)                       1     1,679,000
                  Shopped Online (Last 6   Jewelry (s/online - last 6
Shop (Products)   months)                  mo.)                            7.30   12,031,000
                  Shopped Online (Last 6   Loans - Any (s/online -
Shop (Products)   months)                  last 6 mo.)                     5.60    9,286,000
                  Shopped Online (Last 6   Loans - Home Equity
Shop (Products)   months)                  (s/online - last 6 mo.)         0.80    1,341,000
                  Shopped Online (Last 6   Loans - Home Mortgage
Shop (Products)   months)                  (s/online - last 6 mo.)         3.10    5,042,000
                  Shopped Online (Last 6   Loans - Personal (s/online
Shop (Products)   months)                  - last 6 mo.)                   0.90    1,543,000
                  Shopped Online (Last 6   Loans - Small Business
Shop (Products)   months)                  (s/online - last 6 mo.)         0.40     592,000
                  Shopped Online (Last 6   Loans - Student (s/online -
Shop (Products)   months)                  last 6 mo.)                     1.10    1,755,000
                                           Magazine/Newspaper
                  Shopped Online (Last 6   Subscriptions (s/online -
Shop (Products)   months)                  last 6 mo.)                     6.50   10,666,000
                  Shopped Online (Last 6   Money Market Funds
Shop (Products)   months)                  (s/online - last 6 mo.)         1.30    2,140,000
                  Shopped Online (Last 6   Movie DVDs/Tapes
Shop (Products)   months)                  (s/online - last 6 mo.)        13.50   22,320,000
                  Shopped Online (Last 6   Movie Tickets (s/online -
Shop (Products)   months)                  last 6 mo.)                    10.70   17,586,000
                  Shopped Online (Last 6   Music - Any (s/online -
Shop (Products)   months)                  last 6 mo.)                      17    28,122,000
                  Shopped Online (Last 6   Music - CDs/Tapes
Shop (Products)   months)                  (s/online - last 6 mo.)         8.80   14,601,000
                  Shopped Online (Last 6   Music - Digital (s/online -
Shop (Products)   months)                  last 6 mo.)                    11.40   18,824,000
                  Shopped Online (Last 6   Mutual Funds - Bond
Shop (Products)   months)                  (s/online - last 6 mo.)         0.90    1,494,000
                  Shopped Online (Last 6   Mutual Funds - Stock
Shop (Products)   months)                  (s/online - last 6 mo.)         1.50    2,426,000
                  Shopped Online (Last 6   Oral Care Products
Shop (Products)   months)                  (s/online - last 6 mo.)         6.60   10,888,000
                                           Personal Care Products -
                  Shopped Online (Last 6   Deodorant (s/online - last
Shop (Products)   months)                  6 mo.)                          6.40   10,556,000
                                            Personal Care Products -
                                            Shaving needs (razors,
                                            razor blades, shaving
                  Shopped Online (Last 6    cream, depilatories, etc...)
Shop (Products)   months)                   (s/online - last 6 mo.)         6.20   10,266,000

                  Shopped Online (Last 6    Photography Film/Equip.
Shop (Products)   months)                   (s/online - last 6 mo.)         4.60    7,537,000
                  Shopped Online (Last 6    Sporting Goods (s/online -
Shop (Products)   months)                   last 6 mo.)                     8.30   13,627,000
                  Shopped Online (Last 6    Stocks (s/online - last 6
Shop (Products)   months)                   mo.)                            2.70    4,427,000
                                            Telephone services for
                  Shopped Online (Last 6    home (not cell phone)
Shop (Products)   months)                   (s/online/6 mos.)               3.80    6,306,000
                  Shopped Online (Last 6    Vacation Packages
Shop (Products)   months)                   (s/online - last 6 mo.)         9.70   16,041,000
                  Shopped Online (Last 6    Video Games (s/online -
Shop (Products)   months)                   last 6 mo.)                     9.10   15,095,000
                  Shopped Online (Last 6    Watches (s/online - last 6
Shop (Products)   months)                   mo.)                            4.20    6,908,000
                  In-Store Purchases -
                  Apparel Stores (Last 30   Abercrombie & Fitch
Shop (Stores)     days)                     (p/in-store - last 30 days)       1     1,615,000
                  In-Store Purchases -
                  Apparel Stores (Last 30   Aeropostale (p/in-store -
Shop (Stores)     days)                     last 30 days)                   2.20    3,677,000
                  In-Store Purchases -
                  Apparel Stores (Last 30   American Eagle (p/in-
Shop (Stores)     days)                     store - last 30 days)           2.10    3,497,000
                  In-Store Purchases -
                  Apparel Stores (Last 30   Ann Taylor (p/in-store -
Shop (Stores)     days)                     last 30 days)                   0.90    1,528,000
                  In-Store Purchases -
                  Apparel Stores (Last 30   Any Apparel Store
Shop (Stores)     days)                     Purchase (last 30 days)        17.80   29,422,000
                  In-Store Purchases -
                  Apparel Stores (Last 30   Athlete's Foot (p/in-store -
Shop (Stores)     days)                     last 30 days)                   0.20     250,000
                  In-Store Purchases -
                  Apparel Stores (Last 30   Avenue (p/in-store - last
Shop (Stores)     days)                     30 days)                        0.40     609,000
                  In-Store Purchases -
                  Apparel Stores (Last 30   Banana Republic (p/in-
Shop (Stores)     days)                     store - last 30 days)           1.10    1,780,000
                  In-Store Purchases -
                  Apparel Stores (Last 30   Brooks Brothers (p/in-
Shop (Stores)     days)                     store - last 30 days)           0.30     488,000
                  In-Store Purchases -
                  Apparel Stores (Last 30   Burlington Coat Factory
Shop (Stores)     days)                     (p/in-store - last 30 days)     1.50    2,509,000
                  In-Store Purchases -
                  Apparel Stores (Last 30   Catherines (p/in-store -
Shop (Stores)     days)                     last 30 days)                   0.40     734,000
                In-Store Purchases -
                Apparel Stores (Last 30   Chico's (p/in-store - last
Shop (Stores)   days)                     30 days)                        0.90    1,424,000
                In-Store Purchases -
                Apparel Stores (Last 30   Christopher & Banks (p/in-
Shop (Stores)   days)                     store - last 30 days)           0.70    1,155,000
                In-Store Purchases -
                Apparel Stores (Last 30   Coldwater Creek (p/in-
Shop (Stores)   days)                     store - last 30 days)           1.20    1,905,000
                In-Store Purchases -
                Apparel Stores (Last 30   Dress Barn (p/in-store -
Shop (Stores)   days)                     last 30 days)                     1     1,579,000
                In-Store Purchases -
                Apparel Stores (Last 30   Eddie Bauer (p/in-store -
Shop (Stores)   days)                     last 30 days)                   0.90    1,560,000
                In-Store Purchases -
                Apparel Stores (Last 30   Express (p/in-store - last
Shop (Stores)   days)                     30 days)                        0.70    1,125,000
                In-Store Purchases -
                Apparel Stores (Last 30   Fashion Bug (p/in-store -
Shop (Stores)   days)                     last 30 days)                   1.20    1,936,000
                In-Store Purchases -
                Apparel Stores (Last 30   Finish Line (p/in-store -
Shop (Stores)   days)                     last 30 days)                   0.60    1,063,000
                In-Store Purchases -
                Apparel Stores (Last 30   Gap (p/in-store - last 30
Shop (Stores)   days)                     days)                           2.60    4,283,000
                In-Store Purchases -
                Apparel Stores (Last 30   H&M (p/in-store - last 30
Shop (Stores)   days)                     days)                           0.80    1,342,000
                In-Store Purchases -
                Apparel Stores (Last 30   J. Crew (p/in-store - last
Shop (Stores)   days)                     30 days)                        0.60     968,000
                In-Store Purchases -
                Apparel Stores (Last 30   J. Jill (p/in-store - last 30
Shop (Stores)   days)                     days)                           0.20     355,000
                In-Store Purchases -
                Apparel Stores (Last 30   Lane Bryant (p/in-store -
Shop (Stores)   days)                     last 30 days)                   1.20    1,983,000
                In-Store Purchases -
                Apparel Stores (Last 30   Men's Wearhouse (p/in-
Shop (Stores)   days)                     store - last 30 days)           0.50     901,000
                In-Store Purchases -
                Apparel Stores (Last 30   Modell's (p/in-store - last
Shop (Stores)   days)                     30 days)                        0.50     766,000
                In-Store Purchases -
                Apparel Stores (Last 30   Old Navy (p/in-store - last
Shop (Stores)   days)                     30 days)                        6.90   11,395,000
                In-Store Purchases -      Pac Sun (Pacific
                Apparel Stores (Last 30   Sunwear) (p/in-store - last
Shop (Stores)   days)                     30 days)                        0.70    1,184,000
                In-Store Purchases -
                Apparel Stores (Last 30   Payless ShoeSource (p/in-
Shop (Stores)   days)                     store - last 30 days)           2.80    4,683,000
                In-Store Purchases -
                Apparel Stores (Last 30   Talbot's (p/in-store - last
Shop (Stores)   days)                     30 days)                        0.70    1,234,000
                In-Store Purchases -
                Apparel Stores (Last 30   The Limited (p/in-store -
Shop (Stores)   days)                     last 30 days)                   0.30     530,000
                In-Store Purchases -
                Apparel Stores (Last 30   Victoria's Secret (p/in-
Shop (Stores)   days)                     store - last 30 days)           3.70    6,028,000

                In-Store Purchases -      Advance Auto Parts (p/in-
Shop (Stores)   Automotive                store - last 30 days)           5.90    9,689,000
                In-Store Purchases -      Any Auto Parts Store
Shop (Stores)   Automotive                Purchase (last 30 days)        16.70   27,624,000
                In-Store Purchases -      Auto Zone (p/in-store -
Shop (Stores)   Automotive                last 30 days)                   8.20   13,512,000

                In-Store Purchases -      Checker Auto Parts (p/in-
Shop (Stores)   Automotive                store - last 30 days)           0.50     829,000
                In-Store Purchases -      Kragen Auto Parts (p/in-
Shop (Stores)   Automotive                store - last 30 days)           0.70    1,175,000
                In-Store Purchases -      NAPA Auto Parts (p/in-
Shop (Stores)   Automotive                store - last 30 days)           3.10    5,093,000
                In-Store Purchases -      O'Reilly Auto Parts (p/in-
Shop (Stores)   Automotive                store - last 30 days)           3.30    5,430,000
                In-Store Purchases -      Pep Boys (p/in-store - last
Shop (Stores)   Automotive                30 days)                        1.40    2,301,000

                In-Store Purchases -      Any Book/Music/Movie
                Book/Music/Movie Stores   Store Purchase (last 30
Shop (Stores)   (Last 30 days)            days)                            21    34,599,000
                In-Store Purchases -
                Book/Music/Movie Stores   B. Dalton (p/in-store - last
Shop (Stores)   (Last 30 days)            30 days)                        0.30     469,000
                In-Store Purchases -
                Book/Music/Movie Stores   Barnes & Noble (p/in-
Shop (Stores)   (Last 30 days)            store - last 30 days)          10.70   17,715,000
                In-Store Purchases -
                Book/Music/Movie Stores   Blockbuster (p/in-store -
Shop (Stores)   (Last 30 days)            last 30 days)                   4.10    6,850,000
                In-Store Purchases -
                Book/Music/Movie Stores   Books-A-Million (p/in-
Shop (Stores)   (Last 30 days)            store - last 30 days)           1.70    2,780,000
                In-Store Purchases -
                Book/Music/Movie Stores   Borders Books and Music
Shop (Stores)   (Last 30 days)            (p/in-store - last 30 days)     6.10   10,055,000
                In-Store Purchases -
                Book/Music/Movie Stores   F.Y.E. (p/in-store - last 30
Shop (Stores)   (Last 30 days)            days)                             1     1,732,000
                In-Store Purchases -
                Book/Music/Movie Stores   Family Christian Stores
Shop (Stores)   (Last 30 days)            (p/in-store - last 30 days)     1.30    2,128,000
                In-Store Purchases -
                Book/Music/Movie Stores   Half Price Books (p/in-
Shop (Stores)   (Last 30 days)            store - last 30 days)           1.60    2,699,000
                In-Store Purchases -       Hastings Books Music &
                Book/Music/Movie Stores    Video (p/in-store - last 30
Shop (Stores)   (Last 30 days)             days)                           0.70     1,206,000
                In-Store Purchases -
                Book/Music/Movie Stores    Hollywood Video (p/in-
Shop (Stores)   (Last 30 days)             store - last 30 days)           0.70     1,085,000
                In-Store Purchases -
                Book/Music/Movie Stores    Movie Gallery (p/in-store -
Shop (Stores)   (Last 30 days)             last 30 days)                   0.60     1,067,000
                In-Store Purchases -       Suncoast Motion Picture
                Book/Music/Movie Stores    Co. (p/in-store - last 30
Shop (Stores)   (Last 30 days)             days)                           0.10       99,000
                In-Store Purchases -
                Book/Music/Movie Stores    WaldenBooks (p/in-store -
Shop (Stores)   (Last 30 days)             last 30 days)                   0.80     1,351,000
                In-Store Purchases -
                Department / General       Any Department/Gen.
                Merchandise Stores (Last   Merchandise Store
Shop (Stores)   30 days)                   Purchase (last 30 days)        85.20   140,614,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   BJ's Wholesale Club (p/in-
Shop (Stores)   30 days)                   store - last 30 days)             4      6,576,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Bealls (p/in-store - last 30
Shop (Stores)   30 days)                   days)                           2.10     3,452,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Belk (p/in-store - last 30
Shop (Stores)   30 days)                   days)                           3.20     5,338,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Big Lots (p/in-store - last
Shop (Stores)   30 days)                   30 days)                       10.90    18,041,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Bloomingdale's (p/in-store
Shop (Stores)   30 days)                   - last 30 days)                 0.70     1,224,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Bon-Ton (p/in-store - last
Shop (Stores)   30 days)                   30 days)                        0.90     1,444,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Boscov's (p/in-store - last
Shop (Stores)   30 days)                   30 days)                        0.90     1,557,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Costco (p/in-store - last 30
Shop (Stores)   30 days)                   days)                          14.10    23,237,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Dillard's (p/in-store - last
Shop (Stores)   30 days)                   30 days)                        3.80     6,201,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Elder-Beerman (p/in-store
Shop (Stores)   30 days)                   - last 30 days)                 0.50     747,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Filene's Basement (p/in-
Shop (Stores)   30 days)                   store - last 30 days)           0.30     539,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Fred Meyer (p/in-store -
Shop (Stores)   30 days)                   last 30 days)                   2.70    4,468,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   J.C. Penney (p/in-store -
Shop (Stores)   30 days)                   last 30 days)                  16.60   27,385,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Kmart (p/in-store - last 30
Shop (Stores)   30 days)                   days)                          14.60   24,068,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Kohl's (p/in-store - last 30
Shop (Stores)   30 days)                   days)                          19.40   32,095,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Loehmann's (p/in-store -
Shop (Stores)   30 days)                   last 30 days)                   0.20     374,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Lord & Taylor (p/in-store -
Shop (Stores)   30 days)                   last 30 days)                   0.90    1,511,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Macy's (p/in-store - last
Shop (Stores)   30 days)                   30 days)                       11.70   19,277,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Marshall's (p/in-store -
Shop (Stores)   30 days)                   last 30 days)                   4.90    8,067,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Meijer (p/in-store - last 30
Shop (Stores)   30 days)                   days)                           4.90    8,111,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Neiman Marcus (p/in-
Shop (Stores)   30 days)                   store - last 30 days)           0.60     992,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Nordstrom (p/in-store -
Shop (Stores)   30 days)                   last 30 days)                   2.90    4,790,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Ross (p/in-store - last 30
Shop (Stores)   30 days)                   days)                           5.10    8,470,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Saks Fifth Avenue (p/in-
Shop (Stores)   30 days)                   store - last 30 days)          0.60      944,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Sam's Club (p/in-store -
Shop (Stores)   30 days)                   last 30 days)                 14.40    23,791,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Sears (p/in-store - last 30
Shop (Stores)   30 days)                   days)                         10.90    18,073,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   ShopKo (p/in-store - last
Shop (Stores)   30 days)                   30 days)                       1.60     2,633,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Stein Mart (p/in-store -
Shop (Stores)   30 days)                   last 30 days)                  1.50     2,540,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   T.J. Maxx (p/in-store -
Shop (Stores)   30 days)                   last 30 days)                  7.10    11,780,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Target (p/in-store - last
Shop (Stores)   30 days)                   30 days)                      37.40    61,778,000
                In-Store Purchases -
                Department / General
                Merchandise Stores (Last   Walmart (p/in-store - last
Shop (Stores)   30 days)                   30 days)                      63.50   104,773,000
                In-Store Purchases -       Any
                Home / Office /            Home/Office/Electronics
                Electronics Stores (Last   Store Purchase (last 30
Shop (Stores)   30 days)                   days)                         42.80    70,735,000
                In-Store Purchases -
                Home / Office /
                Electronics Stores (Last   Best Buy (p/in-store - last
Shop (Stores)   30 days)                   30 days)                      10.70    17,591,000
                In-Store Purchases -
                Home / Office /
                Electronics Stores (Last   CompUSA (p/in-store -
Shop (Stores)   30 days)                   last 30 days)                  0.30      511,000
                In-Store Purchases -
                Home / Office /            Electronics Boutique/EB
                Electronics Stores (Last   Games (p/in-store - last 30
Shop (Stores)   30 days)                   days)                          0.50      799,000
                In-Store Purchases -
                Home / Office /
                Electronics Stores (Last   Fry's (p/in-store - last 30
Shop (Stores)   30 days)                   days)                          1.30     2,155,000
                In-Store Purchases -
                Home / Office /
                Electronics Stores (Last   Gamestop (p/in-store - last
Shop (Stores)   30 days)                   30 days)                       6.40    10,502,000
                In-Store Purchases -
                Home / Office /
                Electronics Stores (Last    Home Depot (p/in-store -
Shop (Stores)   30 days)                    last 30 days)                 16.80   27,714,000
                In-Store Purchases -
                Home / Office /
                Electronics Stores (Last    Lowe's Homecenter (p/in-
Shop (Stores)   30 days)                    store - last 30 days)           14    23,091,000
                In-Store Purchases -
                Home / Office /
                Electronics Stores (Last    Menard's (p/in-store - last
Shop (Stores)   30 days)                    30 days)                       3.50    5,860,000
                In-Store Purchases -
                Home / Office /
                Electronics Stores (Last    Office Depot (p/in-store -
Shop (Stores)   30 days)                    last 30 days)                  6.50   10,809,000
                In-Store Purchases -
                Home / Office /
                Electronics Stores (Last    Office Max (p/in-store -
Shop (Stores)   30 days)                    last 30 days)                  4.40    7,280,000
                In-Store Purchases -
                Home / Office /
                Electronics Stores (Last    Radio Shack (p/in-store -
Shop (Stores)   30 days)                    last 30 days)                  4.10    6,816,000
                In-Store Purchases -
                Home / Office /
                Electronics Stores (Last    Staples (p/in-store - last
Shop (Stores)   30 days)                    30 days)                       8.80   14,533,000
                In-Store Purchases -
                Specialty Stores (Last 30   A.C. Moore (p/in-store -
Shop (Stores)   days)                       last 30 days)                  1.30    2,134,000
                In-Store Purchases -
                Specialty Stores (Last 30   Any Specialty Store
Shop (Stores)   days)                       Purchase (last 30 days)         23    38,046,000
                In-Store Purchases -
                Specialty Stores (Last 30   Babies 'R' Us (p/in-store -
Shop (Stores)   days)                       last 30 days)                  2.20    3,671,000
                In-Store Purchases -
                Specialty Stores (Last 30   Bath & Body Works (p/in-
Shop (Stores)   days)                       store - last 30 days)          5.50    9,030,000
                In-Store Purchases -
                Specialty Stores (Last 30   Bed Bath & Beyond (p/in-
Shop (Stores)   days)                       store - last 30 days)          7.10   11,804,000
                In-Store Purchases -
                Specialty Stores (Last 30   Body Shop (p/in-store -
Shop (Stores)   days)                       last 30 days)                  0.40     588,000
                In-Store Purchases -
                Specialty Stores (Last 30   Brookstone (p/in-store -
Shop (Stores)   days)                       last 30 days)                  0.40     730,000
                In-Store Purchases -
                Specialty Stores (Last 30   Coach (p/in-store - last 30
Shop (Stores)   days)                       days)                          0.90    1,448,000
                In-Store Purchases -
                Specialty Stores (Last 30   CostPlus (p/in-store - last
Shop (Stores)   days)                       30 days)                       0.50     785,000
                In-Store Purchases -
                Specialty Stores (Last 30   Crabtree & Evelyn (p/in-
Shop (Stores)   days)                       store - last 30 days)          0.20     281,000
                In-Store Purchases -
                Specialty Stores (Last 30   Crate & Barrel (p/in-store -
Shop (Stores)   days)                       last 30 days)                  0.70    1,123,000
                In-Store Purchases -
                Specialty Stores (Last 30   Disney Store (p/in-store -
Shop (Stores)   days)                       last 30 days)                  1.50    2,538,000
                In-Store Purchases -
                Specialty Stores (Last 30   Harry and David (p/in-
Shop (Stores)   days)                       store - last 30 days)          0.40     611,000
                In-Store Purchases -
                Specialty Stores (Last 30   Hobby Lobby (p/in-store -
Shop (Stores)   days)                       last 30 days)                  3.70    6,095,000
                In-Store Purchases -
                Specialty Stores (Last 30   Jo-Ann Fabric & Crafts
Shop (Stores)   days)                       (p/in-store - last 30 days)    4.40    7,310,000
                In-Store Purchases -
                Specialty Stores (Last 30   Michaels (p/in-store - last
Shop (Stores)   days)                       30 days)                       6.40   10,528,000
                In-Store Purchases -
                Specialty Stores (Last 30   Pier 1 Imports (p/in-store -
Shop (Stores)   days)                       last 30 days)                  1.60    2,608,000
                In-Store Purchases -
                Specialty Stores (Last 30   Pottery Barn (p/in-store -
Shop (Stores)   days)                       last 30 days)                  0.80    1,295,000
                In-Store Purchases -
                Specialty Stores (Last 30   Restoration Hardware
Shop (Stores)   days)                       (p/in-store - last 30 days)    0.20     340,000
                In-Store Purchases -
                Specialty Stores (Last 30   Toys 'R Us (p/in-store -
Shop (Stores)   days)                       last 30 days)                    5     8,245,000
                In-Store Purchases -
                Specialty Stores (Last 30   Williams Sonoma (p/in-
Shop (Stores)   days)                       store - last 30 days)          0.80    1,333,000
                In-Store Purchases -
                Specialty Stores (Last 30   Yankee Candle Company
Shop (Stores)   days)                       (p/in-store - last 30 days)    1.50    2,476,000
                In-Store Purchases -        Any Sporting
                Sporting Goods/Apparel      Goods/Apparel Store
Shop (Stores)   Stores (Last 30 days)       Purchase (last 30 days)        6.60   10,848,000
                In-Store Purchases -
                Sporting Goods/Apparel      Dick's Sporting Goods
Shop (Stores)   Stores (Last 30 days)       (p/in-store - last 30 days)    3.50    5,770,000
                In-Store Purchases -
                Sporting Goods/Apparel      Foot Locker (p/in-store -
Shop (Stores)   Stores (Last 30 days)       last 30 days)                  1.20    1,917,000
                In-Store Purchases -
                Sporting Goods/Apparel      REI (p/in-store - last 30
Shop (Stores)   Stores (Last 30 days)       days)                          0.70    1,210,000
                In-Store Purchases -
                Sporting Goods/Apparel      Sports Authority (p/in-
Shop (Stores)   Stores (Last 30 days)       store - last 30 days)          1.50    2,548,000
                Phone/Mail Order
                Purchases - Companies   1-800-Flowers (p/phone
Shop (Stores)   (Last 6 months)         or mail/6 mo.)                1     1,621,000
                Phone/Mail Order        Any Phone or Mail Order
                Purchases - Companies   Company Purchase (last 6
Shop (Stores)   (Last 6 months)         mo.)                         11    18,157,000
                Phone/Mail Order
                Purchases - Companies   Avon (p/phone or mail/6
Shop (Stores)   (Last 6 months)         mo.)                          2     3,258,000
                Phone/Mail Order
                Purchases - Companies   BMG Music Service
Shop (Stores)   (Last 6 months)         (p/phone or mail/6 mo.)     0.10     217,000
                Phone/Mail Order
                Purchases - Companies   Barnes & Noble (p/phone
Shop (Stores)   (Last 6 months)         or mail/6 mo.)              1.40    2,231,000
                Phone/Mail Order
                Purchases - Companies   Book-of-the-Month
Shop (Stores)   (Last 6 months)         (p/phone or mail/6 mo.)     0.30     475,000
                Phone/Mail Order
                Purchases - Companies   Brookstone (p/phone or
Shop (Stores)   (Last 6 months)         mail/6 mo.)                 0.10     198,000
                Phone/Mail Order
                Purchases - Companies   Cabela's (p/phone or
Shop (Stores)   (Last 6 months)         mail/6 mo.)                 0.80    1,357,000
                Phone/Mail Order
                Purchases - Companies   Chadwick's (p/phone or
Shop (Stores)   (Last 6 months)         mail/6 mo.)                 0.30     530,000
                Phone/Mail Order
                Purchases - Companies   Columbia House (p/phone
Shop (Stores)   (Last 6 months)         or mail/6 mo.)              0.30     456,000
                Phone/Mail Order
                Purchases - Companies   CompUSA (p/phone or
Shop (Stores)   (Last 6 months)         mail/6 mo.)                 0.10     143,000
                Phone/Mail Order
                Purchases - Companies   Crate & Barrel (p/phone
Shop (Stores)   (Last 6 months)         or mail/6 mo.)              0.20     397,000
                Phone/Mail Order
                Purchases - Companies   Dell (p/phone or mail/6
Shop (Stores)   (Last 6 months)         mo.)                        0.80    1,283,000
                Phone/Mail Order
                Purchases - Companies   Disney (p/phone or mail/6
Shop (Stores)   (Last 6 months)         mo.)                        0.60     929,000
                Phone/Mail Order
                Purchases - Companies   Eddie Bauer (p/phone or
Shop (Stores)   (Last 6 months)         mail/6 mo.)                 0.30     454,000
                Phone/Mail Order
                Purchases - Companies   FTD (p/phone or mail/6
Shop (Stores)   (Last 6 months)         mo.)                        0.30     482,000
                Phone/Mail Order
                Purchases - Companies   Fingerhut (p/phone or
Shop (Stores)   (Last 6 months)         mail/6 mo.)                 0.30     573,000
                Phone/Mail Order
                Purchases - Companies   Harry & David (p/phone
Shop (Stores)   (Last 6 months)         or mail/6 mo.)              0.20     367,000
                Phone/Mail Order
                Purchases - Companies   IKEA (p/phone or mail/6
Shop (Stores)   (Last 6 months)         mo.)                         0.20    284,000
                Phone/Mail Order
                Purchases - Companies   J. Crew (p/phone or
Shop (Stores)   (Last 6 months)         mail/6 mo.)                  0.20    269,000
                Phone/Mail Order
                Purchases - Companies   JC Penney (p/phone or
Shop (Stores)   (Last 6 months)         mail/6 mo.)                  1.80   2,969,000
                Phone/Mail Order
                Purchases - Companies   L.L. Bean (p/phone or
Shop (Stores)   (Last 6 months)         mail - last 6 mo.)           1.10   1,873,000
                Phone/Mail Order
                Purchases - Companies   Land's End (p/phone or
Shop (Stores)   (Last 6 months)         mail - last 6 mo.)           1.10   1,835,000
                Phone/Mail Order
                Purchases - Companies   Lillian Vernon (p/phone
Shop (Stores)   (Last 6 months)         or mail - last 6 mo.)        0.30    520,000
                Phone/Mail Order
                Purchases - Companies   Macy's (p/phone or mail -
Shop (Stores)   (Last 6 months)         last 6 mo.)                  0.90   1,450,000
                Phone/Mail Order
                Purchases - Companies   Nordstrom (p/phone or
Shop (Stores)   (Last 6 months)         mail - last 6 mo.)           0.40    639,000
                Phone/Mail Order
                Purchases - Companies   Office Depot (p/phone or
Shop (Stores)   (Last 6 months)         mail - last 6 mo.)             1    1,639,000
                Phone/Mail Order
                Purchases - Companies   Office Max (p/phone or
Shop (Stores)   (Last 6 months)         mail - last 6 mo.)           0.40    713,000
                Phone/Mail Order
                Purchases - Companies   Omaha Steaks (p/phone or
Shop (Stores)   (Last 6 months)         mail - last 6 mo.)           0.40    597,000
                Phone/Mail Order
                Purchases - Companies   Pottery Barn (p/phone or
Shop (Stores)   (Last 6 months)         mail - last 6 mo.)           0.30    475,000
                Phone/Mail Order
                Purchases - Companies   QVC (p/phone or mail -
Shop (Stores)   (Last 6 months)         last 6 mo.)                  1.10   1,759,000
                Phone/Mail Order
                Purchases - Companies   Sears (p/phone or mail -
Shop (Stores)   (Last 6 months)         last 6 mo.)                  0.90   1,487,000
                Phone/Mail Order
                Purchases - Companies   Staples (p/phone or mail -
Shop (Stores)   (Last 6 months)         last 6 mo.)                  0.90   1,517,000
                Phone/Mail Order
                Purchases - Companies   Talbots (p/phone or mail -
Shop (Stores)   (Last 6 months)         last 6 mo.)                  0.20    322,000
                Phone/Mail Order
                Purchases - Companies   Victoria's Secret (p/phone
Shop (Stores)   (Last 6 months)         or mail - last 6 mo.)        0.80   1,376,000
                Phone/Mail Order
                Purchases - Companies   Walden Books (catalog
Shop (Stores)   (Last 6 months)         company)                     0.20    319,000
                Phone/Mail Order            Williams Sonoma
                Purchases - Companies       (p/phone or mail - last 6
Shop (Stores)   (Last 6 months)             mo.)                           0.30      435,000
                Business-Provided Tools     Beeper (business-
Telco           & Services                  provided)                      1.10     1,887,000
                Business-Provided Tools     Calling Card (business-
Telco           & Services                  provided)                      1.80     3,012,000
                Business-Provided Tools     Cellular Phone (business-
Telco           & Services                  provided)                      9.80    16,246,000
                Business-Provided Tools     Fax Service (business
Telco           & Services                  provided)                      5.70     9,367,000
Telco           Cellular Service Used       AT&T                          20.80    34,349,000
Telco           Cellular Service Used       Alltel                         1.20     1,912,000
Telco           Cellular Service Used       Sprint PCS                     7.50    12,461,000
Telco           Cellular Service Used       T-Mobile                       6.40    10,586,000
Telco           Cellular Service Used       US Cellular                    1.80     3,036,000
Telco           Cellular Service Used       Verizon Wireless              26.30    43,412,000
Telco           Cellular Service Used       Virgin Mobile                  1.20     1,981,000
                                            Alert Service - Subscribed
                                            to/Received (cell
                Cellular/Wireless           phone/wireless - last 30
Telco           Activities (Last 30 days)   days)                           14     23,099,000
                Cellular/Wireless           Any Cellular Activity (last
Telco           Activities (Last 30 days)   30 days)                      61.70   101,848,000

                Cellular/Wireless           Cell Phone used to record
Telco           Activities (Last 30 days)   video (last 30 days)          11.10    18,396,000
                Cellular/Wireless           Cell Phone used to take
Telco           Activities (Last 30 days)   photo (last 30 days)          40.50    66,939,000
                                            Download - Application
                Cellular/Wireless           (cell phone/wireless - last
Telco           Activities (Last 30 days)   30 days)                      13.60    22,381,000
                                            Download - Game (cell
                Cellular/Wireless           phone/wireless - last 30
Telco           Activities (Last 30 days)   days)                          8.30    13,784,000

                                            Download - Music Track
                Cellular/Wireless           (cell phone/wireless - last
Telco           Activities (Last 30 days)   30 days)                       4.70     7,764,000
                                            Download - Picture (cell
                Cellular/Wireless           phone/wireless - last 30
Telco           Activities (Last 30 days)   days)                         11.70    19,342,000
                                            Download - Ringtone (cell
                Cellular/Wireless           phone/wireless - last 30
Telco           Activities (Last 30 days)   days)                          9.60    15,924,000
                                            Download -
                                            Wallpaper/Screensaver
                Cellular/Wireless           (cell phone/wireless - last
Telco           Activities (Last 30 days)   30 days)                       6.70    11,117,000
                                            GPS - used (cell
                Cellular/Wireless           phone/wireless - last 30
Telco           Activities (Last 30 days)   days)                         10.50    17,381,000
                                            Instant Messaging -
                                            Sent/Received (cell
                Cellular/Wireless           phone/wireless - last 30
Telco           Activities (Last 30 days)   days)                           11     18,139,000
                                    Internet - Accessed (cell
        Cellular/Wireless           phone activity - last 30
Telco   Activities (Last 30 days)   days)                          21.60    35,596,000

                                    Internet Purchase - Made
        Cellular/Wireless           (cell phone/wireless - last
Telco   Activities (Last 30 days)   30 days)                        5.10     8,349,000
                                    Listened to MP3s or
                                    streaming music (cell
        Cellular/Wireless           phone activity - last 30
Telco   Activities (Last 30 days)   days)                           6.70    11,037,000
        Cellular/Wireless           Mobile Media Usage -
Telco   Activities (Last 30 days)   Uploads                        11.20    18,446,000
                                    Picture Mail -
                                    Sent/Received (cell
        Cellular/Wireless           phone/wireless - last 30
Telco   Activities (Last 30 days)   days)                          28.40    46,825,000
                                    Played Game Online (cell
        Cellular/Wireless           phone/wireless - last 30
Telco   Activities (Last 30 days)   days)                           4.70     7,678,000

                                    Played Game Pre-installed
        Cellular/Wireless           (cell phone/wireless - last
Telco   Activities (Last 30 days)   30 days)                       12.20    20,113,000
                                    Text Message -
                                    Sent/Received (cell
        Cellular/Wireless           phone/wireless - last 30
Telco   Activities (Last 30 days)   days)                          49.70    82,110,000
                                    Video Mail -
                                    Sent/Received (cell
        Cellular/Wireless           phone/wireless - last 30
Telco   Activities (Last 30 days)   days)                             7     11,603,000
                                    VoIP Programs (cell
        Cellular/Wireless           phone/wireless - last 30
Telco   Activities (Last 30 days)   days)                           1.60     2,669,000

        Cellular/Wireless           Watched Any Video (cell
Telco   Activities (Last 30 days)   phone use - last 30 days)       5.30     8,785,000
        Cellular/Wireless Phone
Telco   Services                    Cellular Phone (personal)      85.50   141,107,008
                                    Made Int'l call (last 30
Telco   International Calls         days)                          10.40    17,138,000

Telco   International Calls         No Int'l call (last 30 days)   88.60   146,319,008
        Long Distance Service
Telco   Used (Home)                 AT&T Long Distance             18.30    30,208,000
        Long Distance Service
Telco   Used (Home)                 Alltel Long Distance            0.30      542,000
        Long Distance Service
Telco   Used (Home)                 BellSouth Long Distance         0.80     1,281,000
        Long Distance Service
Telco   Used (Home)                 Cavalier Long Distance          0.20      269,000
        Long Distance Service
Telco   Used (Home)                 CenturyTel Long Distance        1.60     2,573,000
        Long Distance Service
Telco   Used (Home)                 Credo Long Distance             0.10      209,000
        Long Distance Service
Telco   Used (Home)                Frontier Long Distance         1.50     2,554,000
        Long Distance Service      Only Local Service on
Telco   Used (Home)                Home Telephone                12.80    21,205,000
        Long Distance Service
Telco   Used (Home)                Qwest Long Distance            3.70     6,043,000
        Long Distance Service
Telco   Used (Home)                Sprint Long Distance           0.90     1,539,000
        Long Distance Service
Telco   Used (Home)                Verizon Long Distance         11.10    18,359,000
        Long Distance Service
Telco   Used (Home)                Vonage                         0.30      519,000

Telco   Phone Service Types       Cellular Phone (personal)      85.50   141,107,008
                                  Home Telephone Line -
Telco   Phone Service Types       Standard                       67.80   111,989,000
                                  Home Telephone Line -
Telco   Phone Service Types       VOIP                           23.80    39,347,000
        Purchased Anywhere        Cell Phones/Services
Telco   (Last 6 Months)           (p/anywhere - last 6 mo.)      19.50    32,125,000
        Purchased In Person (Last Cell Phones/Services (p/in-
Telco   6 Months)                 person - last 6 mo.)           10.80    17,841,000
                                  Cell Phones/Services
        Purchased Offline/Not     (p/offline not online - last
Telco   Online (Last 6 Months)    6 mo.)                         13.30    22,039,000
                                  Cell Phones/Services
        Purchased Online/Not      (p/online not offline - last
Telco   Offline (Last 6 Months) 6 mo.)                            4.60     7,665,000
                                  Cell Phones/Services
        Purchased Phone/Mail      (p/phone or mail - last 6
Telco   (Last 6 Months)           mo.)                            4.50     7,472,000
        Purchased/Transacted      Cell Phones/Services
Telco   Online (Last 30 days)     (p/online - last 30 days)       2.80     4,581,000
        Purchased/Transacted      Cell Phones/Services
Telco   Online (Last 6 months)    (p/online - last 6 mo.)         6.10    10,086,000
        Shop/Not Purchase (Last Cell Phones/Services
Telco   6 months)                 (s/np/online - last 6 mo.)      7.60    12,541,000
        Shopped Online (Last 30 Cell Phones/Services
Telco   days)                     (s/online - last 30 days)         7     11,556,000
        Shopped Online (Last 6    Cell Phones/Services
Telco   months)                   (s/online - last 6 mo.)        13.30    22,012,000
                                  Video call/chat (last 30
Telco   Video Call                days)                           8.50    14,116,000
                                  Video call/chat
Telco   Video Call                (yesterday)                     2.10     3,484,000
        Voice Over IP Phone
Telco   Service                   BroadVoice VOIP                 0.10      139,000
        Voice Over IP Phone       Comcast Digital Phone
Telco   Service                   VOIP                              5      8,220,000
        Voice Over IP Phone
Telco   Service                   Skype VOIP                      1.90     3,090,000
        Voice Over IP Phone       Time Warner Cable
Telco   Service                   Digital Phone                   3.60     5,989,000
        Voice Over IP Phone
Telco   Service                   Vonage VOIP                     1.60     2,680,000
         Voice Over IP Phone
Telco    Service                Yahoo! Voice VOIP            0.30     447,000
         Airline/Hotel Reward
Travel   Program                AirTran A-Plus Rewards       2.40    3,936,000
         Airline/Hotel Reward
Travel   Program                Alaska Mileage Plan          2.20    3,630,000
         Airline/Hotel Reward
Travel   Program                America West Flight Fund     0.70    1,176,000
         Airline/Hotel Reward   American Airlines
Travel   Program                AAdvantage Rewards           9.40   15,452,000
         Airline/Hotel Reward   Any Airline Reward
Travel   Program                Program                     29.30   48,371,000
         Airline/Hotel Reward   Any Hotel Reward
Travel   Program                Program                     23.30   38,459,000
         Airline/Hotel Reward
Travel   Program                Any Reward Program          36.90   60,872,000
         Airline/Hotel Reward   Best Western Gold Crown
Travel   Program                Club                         3.50    5,857,000
         Airline/Hotel Reward   British Air Executive
Travel   Program                Club                         0.60     956,000
         Airline/Hotel Reward
Travel   Program                Choice Hotels Privileges     5.20    8,646,000
         Airline/Hotel Reward
Travel   Program                Continental OnePass          5.20    8,644,000
         Airline/Hotel Reward
Travel   Program                Days Inn Inncentives         0.70    1,172,000
         Airline/Hotel Reward
Travel   Program                Delta Skymiles              13.70   22,603,000
         Airline/Hotel Reward
Travel   Program                Frontier EarlyReturns        0.70    1,141,000
         Airline/Hotel Reward
Travel   Program                Hilton HHonors               8.50   14,086,000
         Airline/Hotel Reward   Holiday Inn Priority Club
Travel   Program                Worldwide                    5.80    9,524,000
         Airline/Hotel Reward
Travel   Program                Hyatt Gold Passport          2.20    3,617,000
         Airline/Hotel Reward
Travel   Program                JetBlue TrueBlue             2.40    3,988,000
         Airline/Hotel Reward
Travel   Program                LaQuinta Returns             1.70    2,777,000
         Airline/Hotel Reward
Travel   Program                Marriott Rewards             8.80   14,583,000
         Airline/Hotel Reward
Travel   Program                Midwest Miles                0.70    1,118,000
         Airline/Hotel Reward
Travel   Program                Northwest World Perks        3.40    5,637,000
         Airline/Hotel Reward
Travel   Program                Radisson Gold Rewards          1     1,666,000
         Airline/Hotel Reward
Travel   Program                Ramada Club Ramada           0.70    1,095,000
         Airline/Hotel Reward   Sheraton Starwood
Travel   Program                Preferred Guest              3.50    5,769,000
         Airline/Hotel Reward
Travel   Program                Southwest Rapid Rewards      7.60   12,566,000
         Airline/Hotel Reward
Travel   Program                Trip Rewards                   2     3,352,000
         Airline/Hotel Reward         US Airways Dividend
Travel   Program                      Miles                         4.30    7,041,000
         Airline/Hotel Reward         United Airlines Mileage
Travel   Program                      Plus                          7.80   12,819,000
         Airline/Hotel Reward
Travel   Program                      Westin Premier                0.70    1,157,000
         Airline/Hotel Reward
Travel   Program                      Wyndham By Request            2.30    3,774,000

         Airlines For International
Travel   Vacation (Last 3 months) American (Intl/V)                 0.60     940,000

         Airlines For International Any Airline, International
Travel   Vacation (Last 3 months) (V)                                 3     4,965,000

         Airlines For International
Travel   Vacation (Last 3 months) British Airways (Intl/V)          0.20     346,000

         Airlines For International
Travel   Vacation (Last 3 months) Continental (Intl/V)              0.30     453,000

         Airlines For International
Travel   Vacation (Last 3 months) Delta (Intl/V)                    0.70    1,133,000

         Airlines For International
Travel   Vacation (Last 3 months) Lufthansa (Intl/V)                0.10     232,000

         Airlines For International
Travel   Vacation (Last 3 months) US Airways (Intl/V)               0.30     447,000

         Airlines For International
Travel   Vacation (Last 3 months)     United (Intl/V)               0.30     564,000
         Airlines For Travel (Last
Travel   3 months)                    AirTran (B or V)              1.40    2,260,000
         Airlines For Travel (Last
Travel   3 months)                    Alaska (B or V)               1.10    1,807,000
         Airlines For Travel (Last
Travel   3 months)                    American (B or V)             3.20    5,258,000
         Airlines For Travel (Last
Travel   3 months)                    Any Airline (B or V)         17.20   28,362,000
         Airlines For Travel (Last    Any Airline, domestic (B
Travel   3 months)                    or V)                        14.60   24,132,000
         Airlines For Travel (Last    Any Airline, international
Travel   3 months)                    (B or V)                        4     6,673,000
         Airlines For Travel (Last
Travel   3 months)                    British Airways (B or V)      0.30     511,000
         Airlines For Travel (Last
Travel   3 months)                    Continental (B or V)          1.70    2,871,000
         Airlines For Travel (Last
Travel   3 months)                    Delta (B or V)                4.70    7,810,000
         Airlines For Travel (Last
Travel   3 months)                    Frontier (B or V)             0.60     937,000
         Airlines For Travel (Last    Hawaiian Airlines (B or
Travel   3 months)                    V)                            0.20     367,000
         Airlines For Travel (Last
Travel   3 months)                    JetBlue (B or V)              1.10    1,898,000
         Airlines For Travel (Last
Travel   3 months)                   Midwest Airlines (B or V)   0.30    486,000
         Airlines For Travel (Last
Travel   3 months)                   Northwest (B or V)          0.40    679,000
         Airlines For Travel (Last
Travel   3 months)                   Southwest (B or V)          4.10   6,845,000
         Airlines For Travel (Last
Travel   3 months)                   Spirit Airlines (B or V)    0.30    506,000
         Airlines For Travel (Last
Travel   3 months)                   US Airways (B or V)         2.20   3,667,000
         Airlines For Travel (Last
Travel   3 months)                   United (B or V)             2.60   4,237,000

         Airlines for Domestic
Travel   Business (Last 3 months) AirTran (Dom/B)                0.40    652,000

         Airlines for Domestic
Travel   Business (Last 3 months) Alaska (Dom/B)                 0.30    536,000

         Airlines for Domestic
Travel   Business (Last 3 months) American (Dom/B)               1.30   2,074,000

         Airlines for Domestic
Travel   Business (Last 3 months) Any Airline, Domestic (B)        5    8,225,000

         Airlines for Domestic
Travel   Business (Last 3 months) Continental (Dom/B)            0.50    897,000

         Airlines for Domestic
Travel   Business (Last 3 months) Delta (Dom/B)                  1.50   2,554,000

         Airlines for Domestic
Travel   Business (Last 3 months) JetBlue (Dom/B)                0.30    483,000

         Airlines for Domestic
Travel   Business (Last 3 months) Northwest (Dom/B)              0.20    283,000

         Airlines for Domestic
Travel   Business (Last 3 months) Southwest (Dom/B)              1.30   2,122,000

         Airlines for Domestic
Travel   Business (Last 3 months) US Airways (Dom/B)             0.80   1,371,000

         Airlines for Domestic
Travel   Business (Last 3 months) United (Dom/B)                 0.90   1,519,000

         Airlines for Domestic
Travel   Vacation (Last 3 months) AirTran (Dom/V)                1.10   1,747,000

         Airlines for Domestic
Travel   Vacation (Last 3 months) Alaska (Dom/V)                 0.70   1,160,000

         Airlines for Domestic
Travel   Vacation (Last 3 months) American (Dom/V)               1.70   2,794,000
         Airlines for Domestic    Any Airline, Domestic
Travel   Vacation (Last 3 months) (V)                            11.20   18,525,000

         Airlines for Domestic
Travel   Vacation (Last 3 months) Continental (Dom/V)               1     1,652,000

         Airlines for Domestic
Travel   Vacation (Last 3 months) Delta (Dom/V)                   2.90    4,782,000

         Airlines for Domestic
Travel   Vacation (Last 3 months) Frontier (Dom/V)                0.40     659,000

         Airlines for Domestic    Hawaiian Airlines
Travel   Vacation (Last 3 months) (Dom/V)                         0.20     332,000

         Airlines for Domestic
Travel   Vacation (Last 3 months) JetBlue (Dom/V)                 0.80    1,374,000

         Airlines for Domestic
Travel   Vacation (Last 3 months) Midwest (Dom/V)                 0.20     326,000

         Airlines for Domestic
Travel   Vacation (Last 3 months) Northwest (Dom/V)               0.20     366,000

         Airlines for Domestic
Travel   Vacation (Last 3 months) Southwest (Dom/V)               3.10    5,080,000

         Airlines for Domestic
Travel   Vacation (Last 3 months) US Airways (Dom/V)              1.30    2,133,000

         Airlines for Domestic
Travel   Vacation (Last 3 months) United (Dom/V)                  1.50    2,442,000

         Airlines for International
Travel   Business (Last 3 months) American (Intl/B)               0.30     417,000

         Airlines for International Any Airline, International
Travel   Business (Last 3 months) (B)                             1.30    2,119,000

         Airlines for International
Travel   Business (Last 3 months)     United (Intl/B)             0.20     278,000
         Car Rental for Business
Travel   (Last 3 months)              Alamo (B)                   0.20     392,000
         Car Rental for Business
Travel   (Last 3 months)              Any Car Rental (B)          3.10    5,110,000
         Car Rental for Business
Travel   (Last 3 months)              Avis (B)                    0.50     889,000
         Car Rental for Business
Travel   (Last 3 months)              Budget (B)                  0.40     697,000
         Car Rental for Business
Travel   (Last 3 months)              Dollar (B)                  0.20     339,000
         Car Rental for Business
Travel   (Last 3 months)              Enterprise (B)                1     1,722,000
         Car Rental for Business
Travel   (Last 3 months)              Hertz (B)                   0.80    1,357,000
         Car Rental for Business
Travel   (Last 3 months)               National (B)             0.30     529,000
         Car Rental for Business
Travel   (Last 3 months)               Thrifty (B)              0.20     353,000
         Car Rental for Travel (last
Travel   3 months)                     Alamo (B or V)           0.90    1,427,000
         Car Rental for Travel (last
Travel   3 months)                     Avis (B or V)            1.40    2,320,000
         Car Rental for Travel (last
Travel   3 months)                     Budget (B or V)          1.10    1,798,000
         Car Rental for Travel (last
Travel   3 months)                     Dollar (B or V)          0.70    1,203,000
         Car Rental for Travel (last
Travel   3 months)                     Enterprise (B or V)      2.70    4,504,000
         Car Rental for Travel (last
Travel   3 months)                     Hertz (B or V)           1.90    3,178,000
         Car Rental for Travel (last
Travel   3 months)                     National (B or V)        0.80    1,279,000
         Car Rental for Travel (last
Travel   3 months)                     Thrifty (B or V)         0.50     894,000
         Car Rental for Vacation
Travel   (Last 3 months)               Alamo (V)                0.60    1,071,000
         Car Rental for Vacation
Travel   (Last 3 months)               Any Car Rental (V)       6.10   10,123,000
         Car Rental for Vacation
Travel   (Last 3 months)               Avis (V)                   1     1,624,000
         Car Rental for Vacation
Travel   (Last 3 months)               Budget (V)               0.70    1,183,000
         Car Rental for Vacation
Travel   (Last 3 months)               Dollar (V)               0.50     893,000
         Car Rental for Vacation
Travel   (Last 3 months)               Enterprise (V)           1.80    3,024,000
         Car Rental for Vacation
Travel   (Last 3 months)               Hertz (V)                1.30    2,099,000
         Car Rental for Vacation
Travel   (Last 3 months)               National (V)             0.50     812,000
         Car Rental for Vacation
Travel   (Last 3 months)               Thrifty (V)              0.30     555,000

         E-Mail Newsletters (Last Travel & Leisure (e-
Travel   30 Days)                 newsletter - last 30 days)    2.60    4,339,000
                                  Business Class - Domestic
Travel   Flight Class (B or V)    (B)                           0.70    1,159,000
                                  Business Class - Domestic
Travel   Flight Class (B or V)    (V)                           0.50     821,000
                                  Business Class -
Travel   Flight Class (B or V)    International (B)             0.50     747,000
                                  Business Class -
Travel   Flight Class (B or V)    International (V)             0.40     726,000
                                  Business/First Class (B or
Travel   Flight Class (B or V)    V)                            2.80    4,647,000
Travel   Flight Class (B or V)    Business/First Class (B)      1.60    2,645,000
Travel   Flight Class (B or V)    Business/First Class (V)      1.50    2,492,000
Travel   Flight Class (B or V)    Coach - Domestic (B)          4.40    7,260,000
Travel   Flight Class (B or V)    Coach - Domestic (V)         10.90   17,922,000
Travel   Flight Class (B or V)    Coach - International (B)     0.90    1,484,000
Travel   Flight Class (B or V)      Coach - International (V)      2.60    4,248,000

Travel   Flight Class (B or V)      First Class - Domestic (B)     0.70    1,135,000

Travel   Flight Class (B or V)      First Class - Domestic (V)     0.70    1,193,000
                                    First Class - International
Travel   Flight Class (B or V)      (B)                            0.20     374,000
                                    First Class - International
Travel   Flight Class (B or V)      (V)                            0.20     359,000
         Frequency of car rentals
         for business (Last 30      None (car rentals for
Travel   days)                      business - last 30 days)       0.80    1,347,000
         Frequency of car rentals
         for business (Last 30      1-2 (car rentals for
Travel   days)                      business - last 30 days)       1.80    3,029,000
         Frequency of car rentals
         for business (Last 30      3-4 (car rentals for
Travel   days)                      business - last 30 days)       0.40     655,000
         Frequency of car rentals
         for business (Last 30      1+ (car rentals for
Travel   days)                      business - last 30 days)       2.40    4,031,000
         Frequency of car rentals
         for business (Last 30      3+ (car rentals for
Travel   days)                      business - last 30 days)       0.60    1,002,000
         Frequently Provides        Travel (provide frequent
Travel   Advice                     advice)                       10.20   16,862,000

         Hotels / Motels for
Travel   Business (Last 3 months) Any Hotel/Motel (B)              7.10   11,686,000

         Hotels / Motels for
Travel   Business (Last 3 months) Best Western (B)                 0.50     803,000
                                  Boutique or Luxury
         Hotels / Motels for      Hotel/Motel (Non-Chain)
Travel   Business (Last 3 months) (B)                              0.20     379,000

         Hotels / Motels for
Travel   Business (Last 3 months) Comfort Inn (B)                  0.70    1,152,000

         Hotels / Motels for
Travel   Business (Last 3 months) Country Inns & Suites (B)        0.30     466,000

         Hotels / Motels for
Travel   Business (Last 3 months) Crowne Plaza (B)                 0.20     326,000

         Hotels / Motels for
Travel   Business (Last 3 months) Days Inn (B)                     0.20     290,000

         Hotels / Motels for
Travel   Business (Last 3 months) Doubletree (B)                   0.30     448,000

         Hotels / Motels for
Travel   Business (Last 3 months) Embassy Suites (B)               0.30     480,000

         Hotels / Motels for
Travel   Business (Last 3 months) Fairfield Inn (B)                0.20     302,000
         Hotels / Motels for
Travel   Business (Last 3 months) Hampton Inn (B)                0.80   1,325,000

         Hotels / Motels for
Travel   Business (Last 3 months) Hilton (B)                     1.10   1,754,000

         Hotels / Motels for
Travel   Business (Last 3 months) Holiday Inn (B)                0.70   1,085,000

         Hotels / Motels for
Travel   Business (Last 3 months) Holiday Inn Express (B)        0.90   1,430,000

         Hotels / Motels for
Travel   Business (Last 3 months) Hyatt (B)                      0.40    707,000

         Hotels / Motels for
Travel   Business (Last 3 months) LaQuinta (B)                   0.30    452,000

         Hotels / Motels for
Travel   Business (Last 3 months) Marriott (B)                   1.30   2,068,000

         Hotels / Motels for
Travel   Business (Last 3 months) Marriott Courtyard (B)         0.60   1,059,000

         Hotels / Motels for      Marriott Residence Inn
Travel   Business (Last 3 months) (B)                            0.30    449,000

         Hotels / Motels for
Travel   Business (Last 3 months) Radisson (B)                   0.20    323,000

         Hotels / Motels for
Travel   Business (Last 3 months) Sheraton (B)                   0.30    418,000

         Hotels / Motels for
Travel   Business (Last 3 months) Super 8 Motels (B)             0.20    256,000

         Hotels / Motels for
Travel   Business (Last 3 months) Westin (B)                     0.20    349,000

         Hotels / Motels for
Travel   Business (Last 3 months)     Wyndham (B)                0.20    275,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Amerisuites (B or V)       0.20    287,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Baymont Inns (B or V)      0.30    424,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Best Western (B or V)      2.40   3,965,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Clarion (B or V)           0.20    343,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Comfort Inn (B or V)       2.60   4,288,000
         Hotels / Motels for Travel   Country Inns & Suites (B
Travel   (last 3 months)              or V)                        1    1,733,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Crowne Plaza (B or V)      0.50    749,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Days Inn (B or V)           1.30   2,124,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Doubletree (B or V)         0.60   1,016,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Drury Inn (B or V)          0.30    467,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Econo Lodge (B or V)        0.60    917,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Embassy Suites (B or V)     0.80   1,277,000
         Hotels / Motels for Travel   Extended Stay America
Travel   (last 3 months)              (B or V)                    0.20    300,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Fairfield Inn (B or V)      0.80   1,245,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Four Seasons (B or V)       0.30    416,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Hampton Inn (B or V)        2.60   4,273,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Hilton (B or V)             2.30   3,725,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Holiday Inn (B or V)        1.80   2,901,000
         Hotels / Motels for Travel   Holiday Inn Express (B or
Travel   (last 3 months)              V)                          2.50   4,093,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Howard Johnson (B or V)     0.20    389,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Hyatt (B or V)                1    1,581,000
         Hotels / Motels for Travel
Travel   (last 3 months)              LaQuinta (B or V)             1    1,592,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Marriott (B or V)           2.60   4,266,000
         Hotels / Motels for Travel   Marriott Courtyard (B or
Travel   (last 3 months)              V)                          1.70   2,828,000
         Hotels / Motels for Travel   Marriott Residence Inn (B
Travel   (last 3 months)              or V)                       0.80   1,305,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Motel 6 (B or V)            0.70   1,130,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Quality Inn (B or V)        0.80   1,277,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Radisson (B or V)           0.40    737,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Ramada Inn (B or V)         0.30    548,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Red Roof Inn (B or V)       0.30    546,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Ritz Carlton (B or V)       0.20    326,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Sheraton (B or V)           0.70   1,166,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Sleep Inn (B or V)          0.20    321,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Super 8 Motels (B or V)       1    1,577,000
         Hotels / Motels for Travel
Travel   (last 3 months)              Travelodge (B or V)         0.20    278,000
         Hotels / Motels for Travel
Travel   (last 3 months)            Westin (B or V)            0.60    1,014,000
         Hotels / Motels for Travel
Travel   (last 3 months)            Wyndham (B or V)           0.70    1,077,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Amerisuites (V)              0.10     226,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Any Hotel/Motel (V)         20.50   33,805,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Baymont (V)                  0.20     406,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Best Western (V)               2     3,304,000
                                  Boutique or Luxury
         Hotels / Motels for      Hotel/Motel (Non-Chain)
Travel   Vacation (Last 3 months) (V)                          1.80    2,978,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Clarion (V)                  0.20     293,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Comfort Inn (V)                2     3,247,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Country Inns & Suites (V)    0.80    1,303,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Crowne Plaza (V)             0.30     442,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Days Inn (V)                 1.10    1,886,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Disney Hotels/Resorts (V)    0.50     795,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Doubletree (V)               0.40     592,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Econo Lodge (V)              0.50     873,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Embassy Suites (V)           0.50     824,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Fairfield Inn (V)            0.60     953,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Hampton Inn (V)                2     3,224,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Hilton (V)                   1.30    2,163,000
         Hotels / Motels for
Travel   Vacation (Last 3 months) Holiday Inn (V)           1.20   1,928,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Holiday Inn Express (V)   1.80   2,894,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Howard Johnson (V)        0.20    318,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Hyatt (V)                 0.60    961,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) LaQuinta (V)              0.70   1,170,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Marriott (V)              1.40   2,376,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Marriott Courtyard (V)    1.20   1,918,000

         Hotels / Motels for      Marriott Residence Inn
Travel   Vacation (Last 3 months) (V)                       0.50    887,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Motel 6 (V)               0.60    997,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Quality Inn (V)           0.70   1,122,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Radisson (V)              0.30    422,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Ramada Inn (V)            0.30    426,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Red Roof Inn (V)          0.30    424,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Ritz Carlton (V)          0.10    243,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Sheraton (V)              0.50    758,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Sleep Inn (V)             0.20    259,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Super 8 Motels (V)        0.80   1,325,000

         Hotels / Motels for
Travel   Vacation (Last 3 months) Travelodge (V)            0.10    173,000
         Hotels / Motels for
Travel   Vacation (Last 3 months) Westin (V)                       0.40     691,000

         Hotels / Motels for
Travel   Vacation (Last 3 months)   Wyndham (V)                    0.50     885,000
         Intl. Travel Destination   Africa (B or V, last 2
Travel   (Last 2 years)             years)                         0.30     569,000
         Intl. Travel Destination   Africa (business - last 2
Travel   (Last 2 years)             years)                         0.10     137,000
         Intl. Travel Destination   Africa (vacation - last 2
Travel   (Last 2 years)             years)                         0.30     457,000
                                    Any Foreign Travel
         Intl. Travel Destination   Destination (business -
Travel   (Last 2 years)             last 2 years)                  1.90    3,072,000
                                    Any Foreign Travel
         Intl. Travel Destination   Destination (vacation -
Travel   (Last 2 years)             last 2 years)                  7.70   12,635,000
                                    Any Foreign Travel
         Intl. Travel Destination   Destinations (B or V - last
Travel   (Last 2 years)             2 years)                         9    14,862,000
         Intl. Travel Destination   Asia - Any (B or V - last 2
Travel   (Last 2 years)             years)                         1.20    2,028,000
         Intl. Travel Destination   Asia - Any (business - last
Travel   (Last 2 years)             2 years)                       0.50     786,000
         Intl. Travel Destination   Asia - Any (vacation - last
Travel   (Last 2 years)             2 years)                       0.80    1,281,000
         Intl. Travel Destination   Asia - Far East (B or V -
Travel   (Last 2 years)             last 2 years)                  0.60     998,000
         Intl. Travel Destination   Asia - Far East (business -
Travel   (Last 2 years)             last 2 years)                  0.30     418,000
         Intl. Travel Destination   Asia - Far East (vacation -
Travel   (Last 2 years)             last 2 years)                  0.40     593,000
                                    Asia - Middle East (e.g.,
         Intl. Travel Destination   Israel, Iran) (B or V - last
Travel   (Last 2 years)             2 years)                       0.40     587,000
                                    Asia - Middle East (e.g.,
         Intl. Travel Destination   Israel, Iran) (business -
Travel   (Last 2 years)             last 2 years)                  0.10     173,000
                                    Asia - Middle East (e.g.,
         Intl. Travel Destination   Israel, Iran) (vacation -
Travel   (Last 2 years)             last 2 years)                  0.30     427,000
                                    Asia - Other Asian
         Intl. Travel Destination   Country (B or V - last 2
Travel   (Last 2 years)             years)                         0.30     426,000
                                    Asia - Other Asian
         Intl. Travel Destination   Country (business - last 2
Travel   (Last 2 years)             years)                         0.10     153,000
                                    Asia - Other Asian
         Intl. Travel Destination   Country (vacation - last 2
Travel   (Last 2 years)             years)                         0.20     280,000
         Intl. Travel Destination   Asia - Southeast (B or V -
Travel   (Last 2 years)             last 2 years)                  0.30     459,000
         Intl. Travel Destination   Asia - Southeast (business
Travel   (Last 2 years)             - last 2 years)                0.10     156,000
         Intl. Travel Destination   Asia - Southeast (vacation
Travel   (Last 2 years)             - last 2 years)               0.20    305,000
         Intl. Travel Destination   Australia/New Zealand (B
Travel   (Last 2 years)             or V - last 2 years)          0.30    558,000
         Intl. Travel Destination   Australia/New Zealand
Travel   (Last 2 years)             (business - last 2 years)     0.10    151,000
         Intl. Travel Destination   Australia/New Zealand
Travel   (Last 2 years)             (vacation - last 2 years)     0.20    407,000
         Intl. Travel Destination   Europe - Any (B or V -
Travel   (Last 2 years)             last 2 years)                 3.50   5,745,000
         Intl. Travel Destination   Europe - Any (business -
Travel   (Last 2 years)             last 2 years)                 0.80   1,328,000
         Intl. Travel Destination   Europe - Any (vacation -
Travel   (Last 2 years)             last 2 years)                 2.80   4,659,000
         Intl. Travel Destination   Europe - France (B or V -
Travel   (Last 2 years)             last 2 years)                 0.90   1,568,000
         Intl. Travel Destination   Europe - France (business -
Travel   (Last 2 years)             last 2 years)                 0.20    276,000
         Intl. Travel Destination   Europe - France (vacation -
Travel   (Last 2 years)             last 2 years)                 0.80   1,316,000
                                    Europe -
                                    Germany/Austria/Czech
         Intl. Travel Destination   Republic (B or V - last 2
Travel   (Last 2 years)             years)                        0.90   1,517,000
                                    Europe -
                                    Germany/Austria/Czech
         Intl. Travel Destination   Republic (business - last 2
Travel   (Last 2 years)             years)                        0.30    514,000
                                    Europe -
                                    Germany/Austria/Czech
         Intl. Travel Destination   Republic (vacation - last 2
Travel   (Last 2 years)             years)                        0.60   1,049,000
                                    Europe -
         Intl. Travel Destination   Italy/Greece/Turkey (B or
Travel   (Last 2 years)             V - last 2 years)             1.30   2,133,000
                                    Europe -
         Intl. Travel Destination   Italy/Greece/Turkey
Travel   (Last 2 years)             (business - last 2 years)     0.20    316,000
                                    Europe -
         Intl. Travel Destination   Italy/Greece/Turkey
Travel   (Last 2 years)             (vacation - last 2 years)     1.10   1,857,000
                                    Europe -
         Intl. Travel Destination   Netherlands/Belgium (B
Travel   (Last 2 years)             or V - last 2 years)          0.40    696,000
                                    Europe -
         Intl. Travel Destination   Netherlands/Belgium
Travel   (Last 2 years)             (business - last 2 years)     0.10    190,000
                                    Europe -
         Intl. Travel Destination   Netherlands/Belgium
Travel   (Last 2 years)             (vacation - last 2 years)     0.30    528,000
                                    Europe - Other European
         Intl. Travel Destination   Country (B or V - last 2
Travel   (Last 2 years)             years)                        0.60   1,032,000
                                    Europe - Other European
         Intl. Travel Destination   Country (business - last 2
Travel   (Last 2 years)             years)                        0.10    224,000
                                    Europe - Other European
         Intl. Travel Destination   Country (vacation - last 2
Travel   (Last 2 years)             years)                         0.50     831,000
         Intl. Travel Destination   Europe - Scandinavia (B
Travel   (Last 2 years)             or V - last 2 years)           0.40     595,000
         Intl. Travel Destination   Europe - Scandinavia
Travel   (Last 2 years)             (vacation - last 2 years)      0.30     460,000
         Intl. Travel Destination   Europe - Spain/Portugal
Travel   (Last 2 years)             (B or V - last 2 years)        0.60     915,000
         Intl. Travel Destination   Europe - Spain/Portugal
Travel   (Last 2 years)             (vacation - last 2 years)      0.50     851,000
                                    Europe - UK
         Intl. Travel Destination   (England)/Ireland (B or V -
Travel   (Last 2 years)             last 2 years)                  1.40    2,239,000
                                    Europe - UK
         Intl. Travel Destination   (England)/Ireland
Travel   (Last 2 years)             (business - last 2 years)      0.40     581,000
                                    Europe - UK
         Intl. Travel Destination   (England)/Ireland
Travel   (Last 2 years)             (vacation - last 2 years)        1     1,714,000
         Intl. Travel Destination   North America - Any (B
Travel   (Last 2 years)             or V - last 2 years)          26.40   43,651,000
         Intl. Travel Destination   North America - Any
Travel   (Last 2 years)             (business - last 2 years)      7.20   11,846,000
         Intl. Travel Destination   North America - Any
Travel   (Last 2 years)             (vacation - last 2 years)     22.30   36,789,000
         Intl. Travel Destination   North America - Canada
Travel   (Last 2 years)             (B or V - last 2 years)        2.20    3,662,000
         Intl. Travel Destination   North America - Canada
Travel   (Last 2 years)             (business - last 2 years)      0.60    1,058,000
         Intl. Travel Destination   North America - Canada
Travel   (Last 2 years)             (vacation - last 2 years)      1.70    2,804,000
                                    North America -
                                    Caribbean (e.g. Bahamas,
         Intl. Travel Destination   Bermuda) (B or V - last 2
Travel   (Last 2 years)             years)                         2.50    4,097,000
                                    North America -
                                    Caribbean (e.g., Bahamas,
         Intl. Travel Destination   Bermuda) (business - last
Travel   (Last 2 years)             2 years)                       0.20     412,000
                                    North America -
                                    Caribbean (e.g., Bahamas,
         Intl. Travel Destination   Bermuda) (vacation - last
Travel   (Last 2 years)             2 years)                       2.30    3,719,000
                                    North America -
         Intl. Travel Destination   Mexico/Latin America (B
Travel   (Last 2 years)             or V - last 2 years)           2.50    4,139,000
                                    North America -
         Intl. Travel Destination   Mexico/Latin America
Travel   (Last 2 years)             (business - last 2 years)      0.30     499,000
                                    North America -
         Intl. Travel Destination   Mexico/Latin America
Travel   (Last 2 years)             (vacation - last 2 years)      2.30    3,751,000
         Intl. Travel Destination   South America (B or V -
Travel   (Last 2 years)             last 2 years)                  0.80    1,292,000
         Intl. Travel Destination   South America (business -
Travel   (Last 2 years)             last 2 years)                 0.20     292,000
         Intl. Travel Destination   South America (vacation -
Travel   (Last 2 years)             last 2 years)                 0.60    1,033,000
         Magazine Readership (bi-   Any Travel/In-Flight
Travel   weeklies/monthlies)        (magazine - last 30 days)     6.80   11,153,000
                                    Arthur Frommer's Budget
         Magazine Readership (bi-   Travel (magazine - last 30
Travel   weeklies/monthlies)        days)                         0.50     787,000
         Magazine Readership (bi-   Conde Nast Traveler
Travel   weeklies/monthlies)        (magazine - last 30 days)     1.20    1,900,000
         Magazine Readership (bi-   Endless Vacation
Travel   weeklies/monthlies)        (magazine - last 30 days)     0.40     639,000
         Magazine Readership (bi-   Gourmet (magazine - last
Travel   weeklies/monthlies)        30 days)                      1.30    2,109,000
                                    National Geographic
         Magazine Readership (bi-   Traveler (magazine - last
Travel   weeklies/monthlies)        30 days)                      1.20    1,966,000
         Magazine Readership (bi-   Sky (magazine - last 30
Travel   weeklies/monthlies)        days)                         0.50     832,000
         Magazine Readership (bi-   Travel & Leisure
Travel   weeklies/monthlies)        (magazine - last 30 days)     2.80    4,607,000
         Newspaper Sections Read    Travel (newspaper section
Travel   (Last 7 Days)              - last 7 days)                8.70   14,312,000
                                    Airline
         Online Spending Levels     Tickets/Reservations -
         by Category (Last 6        Heavy Spending
Travel   months)                    (p/online/6 mo.)              4.90    8,041,000
                                    Airline
         Online Spending Levels     Tickets/Reservations -
         by Category (Last 6        Light Spending
Travel   months)                    (p/online/6 mo.)              2.30    3,817,000
                                    Airline
         Online Spending Levels     Tickets/Reservations -
         by Category (Last 6        Medium Spending
Travel   months)                    (p/online/6 mo.)              8.50   14,044,000
         Online Spending Levels     Car rentals - Heavy
         by Category (Last 6        Spending (p/online - last 6
Travel   months)                    mo.)                          3.10    5,190,000
         Online Spending Levels     Car rentals - Light
         by Category (Last 6        Spending (p/online - last 6
Travel   months)                    mo.)                          0.70    1,220,000
         Online Spending Levels     Car rentals - Medium
         by Category (Last 6        Spending (p/online - last 6
Travel   months)                    mo.)                          1.70    2,770,000

         Online Spending Levels     Hotel/Motel Reservations -
         by Category (Last 6        Heavy Spending (p/online
Travel   months)                    - last 6 mo.)                   5     8,225,000

         Online Spending Levels     Hotel/Motel Reservations -
         by Category (Last 6        Light Spending (p/online -
Travel   months)                    last 6 mo.)                   1.40    2,353,000
         Online Spending Levels      Hotel/Motel Reservations -
         by Category (Last 6         Medium Spending
Travel   months)                     (p/online - last 6 mo.)         6.40   10,614,000
         Online Spending Levels      Vacation packages -
         by Category (Last 6         Heavy Spending (p/online
Travel   months)                     - last 6 mo.)                   1.60    2,717,000
         Online Spending Levels      Vacation packages - Light
         by Category (Last 6         Spending (p/online - last 6
Travel   months)                     mo.)                            0.20     411,000
         Online Spending Levels      Vacation packages -
         by Category (Last 6         Medium Spending
Travel   months)                     (p/online - last 6 mo.)         0.80    1,252,000
         Overnight Hotel / Motel
         Stays for Business (Last    None (overnight business
Travel   30 days)                    stays - last 30 days)           1.80    2,968,000
         Overnight Hotel / Motel
         Stays for Business (Last    1-2 (overnight business
Travel   30 days)                    stays - last 30 days)           4.10    6,731,000
         Overnight Hotel / Motel
         Stays for Business (Last    3-4 (overnight business
Travel   30 days)                    stays - 30 days)                  1     1,686,000
         Overnight Hotel / Motel
         Stays for Business (Last    1+ (overnight business
Travel   30 days)                    stays - last 30 days)           5.80    9,610,000
         Overnight Hotel / Motel
         Stays for Business (Last    3+ (overnight business
Travel   30 days)                    stays - last 30 days)           1.70    2,879,000
         Overnight Hotel / Motel
         Stays for Business (Last    5+ (overnight business
Travel   30 days)                    stays - last 30 days)           0.70    1,193,000
                                     Airline
         Purchased Anywhere          Tickets/Reservations
Travel   (Last 6 Months)             (p/anywhere - last 6 mo.)      23.90   39,385,000
         Purchased Anywhere          Car Rental (p/anywhere -
Travel   (Last 6 Months)             last 6 mo.)                    10.80   17,850,000

         Purchased Anywhere        Hotel/Motel Reservations
Travel   (Last 6 Months)           (p/anywhere - last 6 mo.)        24.40   40,276,000
         Purchased Anywhere        Vacation Packages
Travel   (Last 6 Months)           (p/anywhere - last 6 mo.)         5.60    9,264,000
                                   Airline
         Purchased In Person (Last Tickets/Reservations (p/in-
Travel   6 Months)                 person - last 6 mo.)              2.10    3,401,000
         Purchased In Person (Last Car Rental (p/in-person -
Travel   6 Months)                 last 6 mo.)                       3.50    5,798,000

         Purchased In Person (Last   Hotel/Motel Reservations
Travel   6 Months)                   (p/in-person - last 6 mo.)      7.40   12,235,000
         Purchased In Person (Last   Vacation Packages (p/in-
Travel   6 Months)                   person - last 6 mo.)              1     1,589,000
                                     Airline
                                     Tickets/Reservations
         Purchased Offline/Not       (p/offline not online - last
Travel   Online (Last 6 Months)      6 mo.)                          6.70   11,115,000
         Purchased Offline/Not     Car Rental (p/offline not
Travel   Online (Last 6 Months)    online - last 6 mo.)            4.70    7,814,000
                                   Hotel/Motel Reservations
         Purchased Offline/Not     (p/offline not online - last
Travel   Online (Last 6 Months)    6 mo.)                         10.10   16,718,000
                                   Vacation Packages
         Purchased Offline/Not     (p/offline not online - last
Travel   Online (Last 6 Months)    6 mo.)                          2.60    4,330,000
                                   Airline
                                   Tickets/Reservations
         Purchased Online/Not      (p/online not offline - last
Travel   Offline (Last 6 Months)   6 mo.)                         14.20   23,470,000
         Purchased Online/Not      Car Rental (p/online not
Travel   Offline (Last 6 Months)   offline - last 6 mo.)           5.10    8,366,000
                                   Hotel/Motel Reservations
         Purchased Online/Not      (p/online not offline - last
Travel   Offline (Last 6 Months)   6 mo.)                         10.90   18,026,000
                                   Vacation Packages
         Purchased Online/Not      (p/online not offline - last
Travel   Offline (Last 6 Months)   6 mo.)                          2.70    4,412,000
                                   Airline
                                   Tickets/Reservations
         Purchased Phone/Mail      (p/phone or mail - last 6
Travel   (Last 6 Months)           mo.)                            7.80   12,871,000
         Purchased Phone/Mail      Car Rental (p/phone or
Travel   (Last 6 Months)           mail - last 6 mo.)              2.50    4,204,000
                                   Hotel/Motel Reservations
         Purchased Phone/Mail      (p/phone or mail - last 6
Travel   (Last 6 Months)           mo.)                            7.10   11,728,000
                                   Vacation Packages
         Purchased Phone/Mail      (p/phone or mail - last 6
Travel   (Last 6 Months)           mo.)                            2.10    3,408,000
                                   Airline
         Purchased/Transacted      Tickets/Reservations
Travel   Online (Last 30 days)     (p/online - last 30 days)       7.70   12,784,000
         Purchased/Transacted      Any Online Travel
Travel   Online (Last 30 days)     Purchase (last 30 days)        12.80   21,109,000
         Purchased/Transacted      Car Rental (p/online - last
Travel   Online (Last 30 days)     30 days)                        2.90    4,712,000

         Purchased/Transacted      Hotel/Motel Reservations
Travel   Online (Last 30 days)     (p/online - last 30 days)       6.80   11,161,000
         Purchased/Transacted      Vacation Packages
Travel   Online (Last 30 days)     (p/online - last 30 days)       1.10    1,742,000
                                   Airline
         Purchased/Transacted      Tickets/Reservations
Travel   Online (Last 6 months)    (p/online - last 6 mo.)        17.10   28,270,000
         Purchased/Transacted      Any Online Travel
Travel   Online (Last 6 months)    Purchase (last 6 mo.)          25.50   42,122,000
         Purchased/Transacted      Car Rental (p/online - last
Travel   Online (Last 6 months)    6 mo.)                          6.10   10,036,000

         Purchased/Transacted      Hotel/Motel Reservations
Travel   Online (Last 6 months)    (p/online - last 6 mo.)        14.30   23,558,000
         Purchased/Transacted      Vacation Packages
Travel   Online (Last 6 months)    (p/online - last 6 mo.)           3     4,934,000
         Round Trip Air Flights for 5+ (business flights - last
Travel   Business (last 30 days)    30 days)                        0.40     619,000

         Round Trip Air Flights for None (business flights -
Travel   Business (last 30 days)    last 30 days)                   1.40    2,239,000

         Round Trip Air Flights for 1-2 (business flights - last
Travel   Business (last 30 days)    30 days)                        3.20    5,273,000

         Round Trip Air Flights for 3-4 (business flights - last
Travel   Business (last 30 days)    30 days)                        0.80    1,275,000

         Round Trip Air Flights for 1+ (business flights - last
Travel   Business (last 30 days)    30 days)                        4.30    7,167,000

         Round Trip Air Flights for 3+ (business flights - last
Travel   Business (last 30 days)    30 days)                        1.10    1,895,000
                                    Airline
         Shop/Not Purchase (Last Tickets/Reservations
Travel   6 months)                  (s/np/online - last 6 mo.)      8.40   13,912,000
         Shop/Not Purchase (Last Any Online Travel
Travel   6 months)                  (s/np/online - last 6 mo.)     12.10   20,042,000
         Shop/Not Purchase (Last Car Rental (s/np/online -
Travel   6 months)                  last 6 mo.)                     3.20    5,283,000

         Shop/Not Purchase (Last     Hotel/Motel Reservations
Travel   6 months)                   (s/np/online - last 6 mo.)     7.70   12,687,000
         Shop/Not Purchase (Last     Vacation Packages
Travel   6 months)                   (s/np/online - last 6 mo.)       7    11,503,000
                                     Airline
         Shopped Online (Last 30     Tickets/Reservations
Travel   days)                       (s/online - last 30 days)     13.20   21,824,000
         Shopped Online (Last 30     Any Online Travel
Travel   days)                       Shopping (last 30 days)       21.30   35,229,000
         Shopped Online (Last 30     Car Rental (s/online - last
Travel   days)                       30 days)                       4.60    7,665,000

         Shopped Online (Last 30     Hotel/Motel Reservations
Travel   days)                       (s/online - last 30 days)     11.50   18,995,000
         Shopped Online (Last 30     Vacation Packages
Travel   days)                       (s/online - last 30 days)        5     8,264,000
                                     Airline
         Shopped Online (Last 6      Tickets/Reservations
Travel   months)                     (s/online - last 6 mo.)       24.50   40,477,000
         Shopped Online (Last 6      Any Online Travel
Travel   months)                     Shopping (last 6 mo.)         36.40   60,112,000
         Shopped Online (Last 6      Car Rental (s/online - last
Travel   months)                     6 mo.)                         8.90   14,769,000

         Shopped Online (Last 6      Hotel/Motel Reservations
Travel   months)                     (s/online - last 6 mo.)       21.20   34,982,000
         Shopped Online (Last 6      Vacation Packages
Travel   months)                     (s/online - last 6 mo.)        9.70   16,041,000
         Travel for Vacation (Last
Travel   3 months)                   Any Airline (V)               13.40   22,056,000
         Travel for Vacation (Last
Travel   3 months)                 Any Travel for Vacation        27    44,642,000
                                   Any U.S. Travel
         U.S. Travel Destination   Destinations (B or V, last
Travel   (Last 2 years)            2 years)                       26    42,955,000
                                   Any U.S. Travel
         U.S. Travel Destination   Destinations (business-
Travel   (Last 2 years)            last 2 years)                 7.10   11,642,000
                                   Any U.S. Travel
         U.S. Travel Destination   Destinations (vacation-
Travel   (Last 2 years)            last 2 years)                21.90   36,103,000
         U.S. Travel Destination   Midwest U.S. - Any (B or
Travel   (Last 2 years)            V - last 2 years)             7.60   12,470,000
         U.S. Travel Destination   Midwest U.S. - Any
Travel   (Last 2 years)            (business - last 2 years)     2.30    3,766,000
         U.S. Travel Destination   Midwest U.S. - Chicago
Travel   (Last 2 years)            (B or V- last 2 years)        3.90    6,480,000
         U.S. Travel Destination   Midwest U.S. - Other (B
Travel   (Last 2 years)            or V- last 2 years)           4.70    7,802,000
         U.S. Travel Destination   Midwest U.S.- Any
Travel   (Last 2 years)            (vacation- last 2 years)      5.60    9,228,000
         U.S. Travel Destination   Midwest U.S.- Chicago
Travel   (Last 2 years)            (business - last 2 years)     1.30    2,226,000
         U.S. Travel Destination   Midwest U.S.- Chicago
Travel   (Last 2 years)            (vacation - last 2 years)     2.80    4,545,000
         U.S. Travel Destination   Midwest U.S.- Other
Travel   (Last 2 years)            (business - last 2 years)     1.30    2,095,000
         U.S. Travel Destination   Midwest U.S.- Other
Travel   (Last 2 years)            (vacation - last 2 years)     3.60    5,897,000
         U.S. Travel Destination   Northeast U.S. - Any (B
Travel   (Last 2 years)            or V - last 2 years)          9.90   16,400,000
                                   Northeast U.S. - New
         U.S. Travel Destination   England (B or V- last 2
Travel   (Last 2 years)            years)                        4.60    7,565,000
                                   Northeast U.S. - New
         U.S. Travel Destination   York City (B or V- last 2
Travel   (Last 2 years)            years)                          5     8,314,000
         U.S. Travel Destination   Northeast U.S. - Other (B
Travel   (Last 2 years)            or V- last 2 years)           3.50    5,816,000
         U.S. Travel Destination   Northeast U.S.- Any
Travel   (Last 2 years)            (business- last 2 years)      2.70    4,422,000
         U.S. Travel Destination   Northeast U.S.- Any
Travel   (Last 2 years)            (vacation- last 2 years)      7.80   12,889,000
                                   Northeast U.S.- New
         U.S. Travel Destination   England (business - last 2
Travel   (Last 2 years)            years)                        1.20    1,966,000
                                   Northeast U.S.- New
         U.S. Travel Destination   England (vacation - last 2
Travel   (Last 2 years)            years)                        3.60    5,950,000
                                   Northeast U.S.- New York
         U.S. Travel Destination   City (business - last 2
Travel   (Last 2 years)            years)                        1.50    2,490,000
                                   Northeast U.S.- New York
         U.S. Travel Destination   City (vacation - last 2
Travel   (Last 2 years)            years)                        3.80    6,256,000
         U.S. Travel Destination   Northeast U.S.- Other
Travel   (Last 2 years)            (business - last 2 years)     0.90    1,549,000
         U.S. Travel Destination   Northeast U.S.- Other
Travel   (Last 2 years)            (vacation - last 2 years)     2.70    4,424,000
         U.S. Travel Destination   Southeast U.S. - Any (B
Travel   (Last 2 years)            or V - last 2 years)         13.20   21,790,000
         U.S. Travel Destination   Southeast U.S. - Any
Travel   (Last 2 years)            (business- last 2 years)      3.20    5,324,000
         U.S. Travel Destination   Southeast U.S. - Any
Travel   (Last 2 years)            (vacation- last 2 years)     10.80   17,822,000
                                   Southeast U.S. -
         U.S. Travel Destination   Disney/Orlando (B or V-
Travel   (Last 2 years)            last 2 years)                 5.10    8,482,000
                                   Southeast U.S. -
         U.S. Travel Destination   Miami/Ft. Lauderdale (B
Travel   (Last 2 years)            or V- last 2 years)           3.30    5,443,000
         U.S. Travel Destination   Southeast U.S. - Other (B
Travel   (Last 2 years)            or V- last 2 years)           5.30    8,687,000
         U.S. Travel Destination   Southeast U.S. - Other
Travel   (Last 2 years)            (business - last 2 years)     1.40    2,237,000
         U.S. Travel Destination   Southeast U.S. - Other
Travel   (Last 2 years)            (vacation - last 2 years)     4.10    6,731,000
                                   Southeast U.S. -
         U.S. Travel Destination   Washington DC (B or V-
Travel   (Last 2 years)            last 2 years)                 4.10    6,706,000
                                   Southeast U.S.- Disney /
         U.S. Travel Destination   Orlando (business - last 2
Travel   (Last 2 years)            years)                          1     1,652,000
                                   Southeast U.S.- Disney /
         U.S. Travel Destination   Orlando (vacation - last 2
Travel   (Last 2 years)            years)                        4.30    7,113,000
                                   Southeast U.S.- Miami /
         U.S. Travel Destination   Ft. Lauderdale (business -
Travel   (Last 2 years)            last 2 years)                 0.70    1,107,000
                                   Southeast U.S.- Miami /
         U.S. Travel Destination   Ft. Lauderdale (vacation -
Travel   (Last 2 years)            last 2 years)                 2.70    4,488,000
                                   Southeast U.S.-
         U.S. Travel Destination   Washington, DC
Travel   (Last 2 years)            (business - last 2 years)     1.20    2,036,000
                                   Southeast U.S.-
         U.S. Travel Destination   Washington, DC (vacation
Travel   (Last 2 years)            - last 2 years)                 3     4,905,000
         U.S. Travel Destination   Southwest U.S. - Any (B
Travel   (Last 2 years)            or V, last 2 years)           7.60   12,556,000
         U.S. Travel Destination   Southwest U.S. - Any
Travel   (Last 2 years)            (business- last 2 years)      2.10    3,468,000
         U.S. Travel Destination   Southwest U.S. - Any
Travel   (Last 2 years)            (vacation- last 2 years)      5.80    9,657,000
                                   Southwest U.S. -
         U.S. Travel Destination   Arizona/New Mexico (B
Travel   (Last 2 years)            or V- last 2 years)           4.10    6,827,000
         U.S. Travel Destination   Southwest U.S. - Other (B
Travel   (Last 2 years)            or V- last 2 years)           1.30    2,216,000
         U.S. Travel Destination   Southwest U.S. - Texas (B
Travel   (Last 2 years)            or V- last 2 years)             4     6,605,000
                                   Southwest U.S.- Arizona /
         U.S. Travel Destination   New Mexico (business -
Travel   (Last 2 years)            last 2 years)                 0.90    1,474,000
                                   Southwest U.S.- Arizona /
         U.S. Travel Destination   New Mexico (vacation -
Travel   (Last 2 years)            last 2 years)                 3.40    5,583,000
         U.S. Travel Destination   Southwest U.S.- Other
Travel   (Last 2 years)            (business - last 2 years)     0.30     495,000
         U.S. Travel Destination   Southwest U.S.- Other
Travel   (Last 2 years)            (vacation - last 2 years)     1.10    1,740,000
         U.S. Travel Destination   Southwest U.S.- Texas
Travel   (Last 2 years)            (business - last 2 years)     1.50    2,399,000
         U.S. Travel Destination   Southwest U.S.- Texas
Travel   (Last 2 years)            (vacation - last 2 years)     2.70    4,517,000
         U.S. Travel Destination   West U.S. - Any (B or V -
Travel   (Last 2 years)            last 2 years)                13.30   21,950,000
         U.S. Travel Destination   West U.S. - Any (business-
Travel   (Last 2 years)            last 2 years)                 3.20    5,278,000
         U.S. Travel Destination   West U.S.- Alaska (B or
Travel   (Last 2 years)            V- last 2 years)              1.20    2,022,000
         U.S. Travel Destination   West U.S.- Alaska
Travel   (Last 2 years)            (business - last 2 years)     0.10     194,000
         U.S. Travel Destination   West U.S.- Alaska
Travel   (Last 2 years)            (vacation - last 2 years)     1.10    1,834,000
         U.S. Travel Destination   West U.S.- Any (vacation-
Travel   (Last 2 years)            last 2 years)                11.20   18,501,000
         U.S. Travel Destination   West U.S.- Colorado (B or
Travel   (Last 2 years)            V- last 2 years)              2.50    4,133,000
         U.S. Travel Destination   West U.S.- Colorado
Travel   (Last 2 years)            (business - last 2 years)     0.60     928,000
         U.S. Travel Destination   West U.S.- Colorado
Travel   (Last 2 years)            (vacation - last 2 years)       2     3,312,000
         U.S. Travel Destination   West U.S.- Hawaii (B or
Travel   (Last 2 years)            V- last 2 years)              1.80    3,011,000
         U.S. Travel Destination   West U.S.- Hawaii
Travel   (Last 2 years)            (business - last 2 years)     0.20     320,000
         U.S. Travel Destination   West U.S.- Hawaii
Travel   (Last 2 years)            (vacation - last 2 years)     1.70    2,732,000
                                   West U.S.- Lake Tahoe /
         U.S. Travel Destination   Reno (B or V- last 2
Travel   (Last 2 years)            years)                        1.60    2,613,000
                                   West U.S.- Lake Tahoe /
         U.S. Travel Destination   Reno (business - last 2
Travel   (Last 2 years)            years)                        0.20     357,000
                                   West U.S.- Lake Tahoe /
         U.S. Travel Destination   Reno (vacation - last 2
Travel   (Last 2 years)            years)                        1.40    2,279,000
         U.S. Travel Destination   West U.S.- Las Vegas (B
Travel   (Last 2 years)            or V- last 2 years)           5.10    8,480,000
         U.S. Travel Destination   West U.S.- Las Vegas
Travel   (Last 2 years)            (business - last 2 years)       1     1,616,000
         U.S. Travel Destination   West U.S.- Las Vegas
Travel   (Last 2 years)            (vacation - last 2 years)     4.40    7,243,000
                                   West U.S.- Los Angeles /
                                   San Diego / Southern
         U.S. Travel Destination   California (B or V- last 2
Travel   (Last 2 years)            years)                          5.30    8,749,000
                                   West U.S.- Los Angeles /
                                   San Diego / Southern
         U.S. Travel Destination   California (business - last
Travel   (Last 2 years)            2 years)                        1.40    2,394,000
                                   West U.S.- Los Angeles /
                                   San Diego / Southern
         U.S. Travel Destination   California (vacation - last
Travel   (Last 2 years)            2 years)                        4.10    6,793,000
         U.S. Travel Destination   West U.S.- Other (B or V-
Travel   (Last 2 years)            last 2 years)                   1.80    3,023,000
         U.S. Travel Destination   West U.S.- Other
Travel   (Last 2 years)            (business - last 2 years)       0.40     721,000
         U.S. Travel Destination   West U.S.- Other
Travel   (Last 2 years)            (vacation - last 2 years)       1.40    2,376,000
                                   West U.S.- Pacific
                                   Northwest
         U.S. Travel Destination   (Washington/Oregon) (B
Travel   (Last 2 years)            or V- last 2 years)             2.70    4,503,000
                                   West U.S.- Pacific
                                   Northwest
         U.S. Travel Destination   (Washington/Oregon)
Travel   (Last 2 years)            (business - last 2 years)       0.80    1,260,000
                                   West U.S.- Pacific
                                   Northwest
         U.S. Travel Destination   (Washington/Oregon)
Travel   (Last 2 years)            (vacation - last 2 years)         2     3,384,000
                                   West U.S.- San Francisco
                                   Bay Area / Napa /
         U.S. Travel Destination   Sonoma (B or V- last 2
Travel   (Last 2 years)            years)                          3.70    6,076,000
                                   West U.S.- San Francisco
                                   Bay Area / Napa /
         U.S. Travel Destination   Sonoma (business - last 2
Travel   (Last 2 years)            years)                            1     1,697,000
                                   West U.S.- San Francisco
                                   Bay Area / Napa /
         U.S. Travel Destination   Sonoma (vacation - last 2
Travel   (Last 2 years)            years)                          2.90    4,730,000
         Vacation Activities (Last Adult Educational Retreat
Travel   2 years)                  (last 2 years)                  0.90    1,417,000
         Vacation Activities (Last All-inclusive resort (last 2
Travel   2 years)                  years)                          3.30    5,384,000
         Vacation Activities (Last
Travel   2 years)                  Beach (last 2 years)           18.70   30,859,000
         Vacation Activities (Last
Travel   2 years)                  Camping (last 2 years)         14.90   24,530,000
         Vacation Activities (Last Casino Gambling
Travel   2 years)                  Vacation (last 2 years)         7.70   12,795,000
         Vacation Activities (Last Cruise Ship Vacation (last
Travel   2 years)                  2 years)                        7.80   12,960,000
         Vacation Activities (Last Cultural/Historic Sites
Travel   2 years)                  (last 2 years)                  7.20   11,868,000
                Vacation Activities (Last   Family Visit/Reunion (last
Travel          2 years)                    2 years)                      12.10   19,927,000
                Vacation Activities (Last   Fishing Vacation (last 2
Travel          2 years)                    years)                         4.40    7,239,000
                Vacation Activities (Last   Golf Vacation (last 2
Travel          2 years)                    years)                         1.70    2,884,000
                Vacation Activities (Last   Hunting Vacation (last 2
Travel          2 years)                    years)                         2.50    4,096,000
                Vacation Activities (Last   Major Sporting Event (last
Travel          2 years)                    2 years)                       1.30    2,118,000
                Vacation Activities (Last   Mountain Vacation (last 2
Travel          2 years)                    years)                         5.40    8,875,000
                Vacation Activities (Last
Travel          2 years)                    Museums (last 2 years)           5     8,173,000
                Vacation Activities (Last   National Park Visit (last 2
Travel          2 years)                    years)                         7.70   12,714,000
                Vacation Activities (Last   Outfitter Vacation (last 2
Travel          2 years)                    years)                         1.50    2,434,000
                Vacation Activities (Last   Packaged/Guided Tour
Travel          2 years)                    (last 2 years)                 1.80    2,893,000
                Vacation Activities (Last
Travel          2 years)                    Resort/Spa (last 2 years)      0.90    1,464,000
                Vacation Activities (Last   Skiing Vacation (last 2
Travel          2 years)                    years)                         2.50    4,055,000
                                            Staycation (vacation spent
                Vacation Activities (Last   close to home) (last 2
Travel          2 years)                    years)                         7.60   12,626,000
                Vacation Activities (Last   Theme Park Vacation
Travel          2 years)                    (last 2 years)                13.10   21,586,000
                Vacation Activities (Last   Visit friends/family
Travel          2 years)                    (vacation - last 2 years)     31.80   52,546,000
                Vacation Activities (Last   Watersports Vacation (last
Travel          2 years)                    2 years)                         2     3,366,000
                Computer Used for
                Audio/Video (Last 30        Burn/Rip a CD (computer -
Audio / Music   days)                       last 30 days - recalled)      18.60   30,729,000
                Computer Used for           Burn/Rip a DVD
                Audio/Video (Last 30        (computer - last 30 days -
Audio / Music   days)                       recalled)                      5.80    9,584,000
                Computer Used for           Movie/TV Show -
                Audio/Video (Last 30        Download (computer - last
Audio / Music   days)                       30 days - recalled)            3.40    5,652,000
                                            Movie/TV Show -
                Computer Used for           Download from DVR
                Audio/Video (Last 30        (computer - last 30 days -
Audio / Music   days)                       recalled)                      4.60    7,583,000
                                            Music - Any
                Computer Used for           Online/Offline Listening
                Audio/Video (Last 30        (computer - last 30 days -
Audio / Music   days)                       recalled)                     41.20   67,994,000
                Computer Used for           Music/Audio - Edit or
                Audio/Video (Last 30        record music (computer -
Audio / Music   days)                       last 30 days - recalled)       4.80    7,878,000
                Computer Used for           Music/Audio - Listen to
                Audio/Video (Last 30        CD (computer - last 30
Audio / Music   days)                       days - recalled)              21.60   35,638,000
                                         Music/Audio - Listen to
                Computer Used for        Saved Digital File
                Audio/Video (Last 30     (computer - last 30 days -
Audio / Music   days)                    recalled)                    22.20   36,662,000
                                         Music/Audio - Listen to
                Computer Used for        Saved Digital File or CD
                Audio/Video (Last 30     (computer - last 30 days -
Audio / Music   days)                    recalled)                    33.10   54,671,000
                Computer Used for        Music/Audio - Listen to
                Audio/Video (Last 30     any (computer - last 30
Audio / Music   days)                    days - recalled)             38.10   62,846,000

                Computer Used for        Burn/Rip a CD (computer -
Audio / Music   Audio/Video (Yesterday) yesterday - recalled)          2.50    4,164,000
                                         Burn/Rip a DVD
                Computer Used for        (computer - yesterday -
Audio / Music   Audio/Video (Yesterday) recalled)                      1.20    1,925,000
                                         Movie/TV Show -
                Computer Used for        Download (computer -
Audio / Music   Audio/Video (Yesterday) yesterday - recalled)          1.40    2,314,000
                                         Movie/TV Show -
                                         Download from DVR
                Computer Used for        (computer - yesterday -
Audio / Music   Audio/Video (Yesterday) recalled)                      0.60     980,000
                                         Music - Any
                                         Online/Offline Listening
                Computer Used for        (computer - yesterday -
Audio / Music   Audio/Video (Yesterday) recalled)                     15.20   25,088,000
                                         Music/Audio - Edit or
                Computer Used for        record music (computer -
Audio / Music   Audio/Video (Yesterday) yesterday - recalled)          1.10    1,868,000
                                         Music/Audio - Listen to
                Computer Used for        CD (computer - yesterday -
Audio / Music   Audio/Video (Yesterday) recalled)                      5.20    8,599,000
                                         Music/Audio - Listen to
                                         Saved Digital File
                Computer Used for        (computer - yesterday -
Audio / Music   Audio/Video (Yesterday) recalled)                      7.30   12,133,000
                                         Music/Audio - Listen to
                                         Saved Digital File or CD
                Computer Used for        (computer - yesterday -
Audio / Music   Audio/Video (Yesterday) recalled)                     10.40   17,111,000
                                         Any Free Video or
                Computer Used for        Music/Audio Download
                Audio/Video Online (Last (computer - last 30 days -
Audio / Music   30 days)                 recalled)                    21.20   34,920,000
                Computer Used for        Any Streaming Audio or
                Audio/Video Online (Last Video (last 30 days -
Audio / Music   30 days)                 recalled)                    31.30   51,656,000
                Computer Used for        Email or IM audio clip
                Audio/Video Online (Last (computer - last 30 days -
Audio / Music   30 days)                 recalled)                     3.30    5,381,000
                Computer Used for        Music - Any Streaming
                Audio/Video Online (Last (computer or wireless -
Audio / Music   30 days)                 last 30 days - recalled)     24.80   41,022,000
                Computer Used for        Music/Audio - Free
                Audio/Video Online (Last Download (computer - last
Audio / Music   30 days)                 30 days - recalled)          12.90   21,220,000
                                         Music/Audio - Listen to
                Computer Used for        Streaming Radio
                Audio/Video Online (Last (computer - last 30 days -
Audio / Music   30 days)                 recalled)                    15.30   25,245,000
                                         Any Free Video or
                Computer Used for        Music/Audio Download
                Audio/Video Online       (computer - yesterday -
Audio / Music   (Yesterday)              recalled)                     5.20    8,589,000
                Computer Used for        Any Streaming Audio or
                Audio/Video Online       Video (yesterday -
Audio / Music   (Yesterday)              recalled)                    11.40   18,879,000
                Computer Used for        Email or IM audio clip
                Audio/Video Online       (computer - yesterday -
Audio / Music   (Yesterday)              recalled)                       1     1,699,000
                Computer Used for        Music - Any Streaming
                Audio/Video Online       (computer or wireless -
Audio / Music   (Yesterday)              yesterday - recalled)         8.50   14,029,000

                                         Music/Audio - Download
                Computer Used for        File for Portable Media
                Audio/Video Online       (podcast) (computer -
Audio / Music   (Yesterday)              yesterday - recalled)         1.30    2,198,000
                                         Music/Audio - Listen to
                Computer Used for        Streaming Radio
                Audio/Video Online       (computer - yesterday -
Audio / Music   (Yesterday)              recalled)                     5.10    8,489,000
                E-Mail Newsletters (Last Music (e-newsletter - last
Audio / Music   30 Days)                 30 days)                      1.90    3,167,000
                Electronic Equipment
                Purchased (Last 12       CD Burner (p/anywhere -
Audio / Music   months)                  last 12 mo.)                  1.40    2,322,000
                Electronic Equipment     CD Changer/Multi-Disc
                Purchased (Last 12       Player (p/anywhere - last
Audio / Music   months)                  12 mo.)                       3.60    6,004,000
                Electronic Equipment
                Purchased (Last 12       MP3 Player (p/anywhere -
Audio / Music   months)                  last 12 mo.)                  6.70   11,002,000
                Electronic Equipment
                Purchased (Last 12       Receiver (p/anywhere -
Audio / Music   months)                  last 12 mo.)                    1     1,725,000
                Electronic Equipment
                Purchased (Last 12       Satellite Radio
Audio / Music   months)                  (p/anywhere - last 12 mo.)    2.10    3,503,000
                Electronic Equipment
                Purchased (Last 12       Speaker for iPod
Audio / Music   months)                  (p/anywhere - last 12 mo.)    1.60    2,649,000
                Event Ticket Purchases
                (Anywhere - Last 6       Live Concert (event tix -
Audio / Music   months)                  p/anywhere - last 6 mo.)      2.70    4,521,000
                Event Ticket Purchases
                (Anywhere - Last 6       Opera (event tix -
Audio / Music   months)                  p/anywhere - last 6 mo.)      0.20     395,000
                Event Ticket Purchases        Symphony/Orchestra
                (Anywhere - Last 6            (event tix - p/anywhere -
Audio / Music   months)                       last 6 mo.)                      0.60     927,000
                Event Ticket Purchases        Live Concert (event tix -
Audio / Music   (Online - Last 6 months)      (p/online - last 6 mo.)            4     6,632,000
                Event Ticket Purchases        Opera (event tix -
Audio / Music   (Online - Last 6 months)      (p/online - last 6 mo.)          0.20     340,000
                                              Symphony/Orchestra
                Event Ticket Purchases        (event tix - (p/online - last
Audio / Music   (Online - Last 6 months)      6 mo.)                           0.50     798,000
                Frequently Provides           Music (provide frequent
Audio / Music   Advice                        advice)                         18.70   30,807,000

                                              Listen to Streaming
                Internet-Related Activities   Music/Audio on Demand
Audio / Music   (Last 30 days)                (last 30 days - recalled)       17.20   28,401,000
                Leisure Activities (Last      Live Concert (last 30
Audio / Music   30 days)                      days)                             15    24,778,000
                Magazine Readership (bi-      Rolling Stone (magazine -
Audio / Music   weeklies/monthlies)           last 30 days)                    2.10    3,536,000
                Magazine Readership (bi-      Spin (magazine - last 30
Audio / Music   weeklies/monthlies)           days)                            0.40     679,000
                Music Purchases
                (Anywhere - Last 3            Alternative Country
Audio / Music   months)                       (p/anywhere - last 3 mo.)        0.50     856,000
                Music Purchases
                (Anywhere - Last 3            Alternative Rock
Audio / Music   months)                       (p/anywhere - last 3 mo.)        1.40    2,321,000
                Music Purchases
                (Anywhere - Last 3            Bluegrass (p/anywhere -
Audio / Music   months)                       last 3 mo.)                      0.30     531,000
                Music Purchases
                (Anywhere - Last 3            Blues (p/anywhere - last 3
Audio / Music   months)                       mo.)                             0.80    1,309,000
                Music Purchases
                (Anywhere - Last 3            Broadway/Musicals
Audio / Music   months)                       (p/anywhere - last 3 mo.)        0.40     678,000
                Music Purchases
                (Anywhere - Last 3            Children's (p/anywhere -
Audio / Music   months)                       last 3 mo.)                      0.60     950,000
                Music Purchases
                (Anywhere - Last 3            Christian (p/anywhere -
Audio / Music   months)                       last 3 mo.)                        1     1,594,000
                Music Purchases
                (Anywhere - Last 3            Christian Contemporary
Audio / Music   months)                       (p/anywhere - last 3 mo.)        0.50     885,000
                Music Purchases
                (Anywhere - Last 3            Classic Rock (p/anywhere
Audio / Music   months)                       - last 3 mo.)                    2.10    3,539,000
                Music Purchases
                (Anywhere - Last 3            Classical (p/anywhere -
Audio / Music   months)                       last 3 mo.)                      0.60     930,000
                Music Purchases
                (Anywhere - Last 3            Country (p/anywhere - last
Audio / Music   months)                       3 mo.)                           2.40    4,008,000
                Music Purchases
                (Anywhere - Last 3        Dance/Club (p/anywhere -
Audio / Music   months)                   last 3 mo.)                  0.70    1,150,000
                Music Purchases
                (Anywhere - Last 3        Easy Listening
Audio / Music   months)                   (p/anywhere - last 3 mo.)    1.10    1,891,000
                Music Purchases
                (Anywhere - Last 3        Folk (p/anywhere - last 3
Audio / Music   months)                   mo.)                         0.40     735,000
                Music Purchases
                (Anywhere - Last 3        Gospel (p/anywhere - last
Audio / Music   months)                   3 mo.)                       0.50     848,000
                Music Purchases
                (Anywhere - Last 3        Hard Rock/Heavy Metal
Audio / Music   months)                   (p/anywhere - last 3 mo.)    1.20    1,946,000
                Music Purchases
                (Anywhere - Last 3        Jazz (p/anywhere - last 3
Audio / Music   months)                   mo.)                         0.90    1,423,000
                Music Purchases
                (Anywhere - Last 3        Latin/Salsa (p/anywhere -
Audio / Music   months)                   last 3 mo.)                  0.30     499,000
                Music Purchases           Lounge (Big Band,
                (Anywhere - Last 3        Swing, etc.) (p/anywhere -
Audio / Music   months)                   last 3 mo.)                  0.30     536,000
                Music Purchases
                (Anywhere - Last 3        New Age (p/anywhere -
Audio / Music   months)                   last 3 mo.)                  0.40     583,000
                Music Purchases
                (Anywhere - Last 3        Oldies (p/anywhere - last
Audio / Music   months)                   3 mo.)                       1.50    2,429,000
                Music Purchases
                (Anywhere - Last 3        Pop/Top 40 (p/anywhere -
Audio / Music   months)                   last 3 mo.)                  1.80    3,025,000
                Music Purchases
                (Anywhere - Last 3        R&B/Soul (p/anywhere -
Audio / Music   months)                   last 3 mo.)                  1.40    2,268,000
                Music Purchases
                (Anywhere - Last 3        Rap/Hip Hop (p/anywhere
Audio / Music   months)                   - last 3 mo.)                1.50    2,485,000
                Music Purchases
                (Anywhere - Last 3        Reggae (p/anywhere - last
Audio / Music   months)                   3 mo.)                       0.20     405,000
                Music Purchases
                (Anywhere - Last 3        Rock (p/anywhere - last 3
Audio / Music   months)                   mo.)                         2.50    4,176,000
                Music Purchases
                (Anywhere - Last 3        Soundtracks (p/anywhere -
Audio / Music   months)                   last 3 mo.)                  1.10    1,792,000
                Music Purchases
                (Anywhere - Last 3       World Music (p/anywhere
Audio / Music   months)                  - last 3 mo.)                 0.50     861,000
                                         Live Concerts (online
                Online Audio/Radio (Last audio - last 30 days -
Audio / Music   30 Days)                 recalled)                     0.80    1,266,000
                Online Audio/Radio (Last Music (online audio - last
Audio / Music   30 Days)                 30 days - recalled)           9.20   15,226,000
                Online Spending Levels     Music (Any) - Light
                by Category (Last 6        Spending (p/online - last 6
Audio / Music   months)                    mo.)                           5.30     8,700,000
                Online Spending Levels     Music (Any) - Medium
                by Category (Last 6        Spending (p/online - last 6
Audio / Music   months)                    mo.)                           4.80     7,902,000
                Online Spending Levels     Music (Any) - Heavy
                by Category (Last 6        Spending (p/online - last 6
Audio / Music   months)                    mo.)                           1.70     2,811,000
                Personal Interests -       Musical Instruments
Audio / Music   Home/Lifestyle             (playing)                     11.10    18,281,000
                Phone/Mail Order
                Purchases - Companies      BMG Music Service
Audio / Music   (Last 6 months)            (p/phone or mail/6 mo.)        0.10      217,000

                Purchased Online/Offline Music - Any (p/anywhere -
Audio / Music   (Last 6 months)          last 6 mo.)                     22.60    37,381,000

                Purchased Online/Offline Music - Any (p/offline not
Audio / Music   (Last 6 months)          online - last 6 mo.)             9.50    15,627,000

                Purchased Online/Offline Music - Any (p/online -
Audio / Music   (Last 6 months)          last 6 mo.)                     13.20    21,753,000

                Purchased Online/Offline Music - Any (p/online not
Audio / Music   (Last 6 months)          offline - last 6 mo.)           10.40    17,247,000

                Purchased Online/Offline Music - CDs/Tapes (p/in-
Audio / Music   (Last 6 months)          person - last 6 mo.)            10.90    18,044,000

                Purchased Online/Offline Music - CDs/Tapes
Audio / Music   (Last 6 months)          (p/online - last 6 mo.)          5.70     9,378,000
                                         Music - CDs/Tapes
                Purchased Online/Offline (p/phone or mail - last 6
Audio / Music   (Last 6 months)          mo.)                               2      3,365,000

                Purchased Online/Offline   Music - Digital (p/online -
Audio / Music   (Last 6 months)            last 6 mo.)                    9.30    15,282,000
                Purchased/Transacted       Music - Any (p/online -
Audio / Music   Online (Last 30 days)      last 30 days)                  8.70    14,409,000
                Purchased/Transacted       Music - CDs/Tapes
Audio / Music   Online (Last 30 days)      (p/online - last 30 days)      3.30     5,439,000
                Purchased/Transacted       Music - Digital (p/online -
Audio / Music   Online (Last 30 days)      last 30 days)                  6.40    10,545,000

                Radio Listenership - AM- No Radio Listening (last 7
Audio / Music   FM vs Online vs Satellite days)                          13.80    22,819,000
                                          Online radio (radio
                Radio Listenership - AM- listening source - last 7
Audio / Music   FM vs Online vs Satellite days)                          13.20    21,836,000

                Radio Listenership - AM- Radio Listening -
Audio / Music   FM vs Online vs Satellite Primarily AM/FM                68.20   112,573,000

                Radio Listenership - AM- Radio Listening -
Audio / Music   FM vs Online vs Satellite Primarily Online                5.20     8,618,000
                Radio Listenership - AM- Radio Listening -
Audio / Music   FM vs Online vs Satellite Primarily Satellite             8.30    13,717,000
                                          Satellite radio (radio
                Radio Listenership - AM- listening source - last 7
Audio / Music   FM vs Online vs Satellite days)                          13.40    22,055,000
                                          Traditional AM/FM radio
                Radio Listenership - AM- (radio listening source -
Audio / Music   FM vs Online vs Satellite last 7 days)                   74.60   123,215,000


                Radio Programming          Adult Contemporary/Soft
Audio / Music   Listenership (Last 7 days) Rock (radio - last 7 days)    14.40    23,696,000

                Radio Programming          Advice/Home-Help
Audio / Music   Listenership (Last 7 days) Shows (radio - last 7 days)    2.90     4,735,000

                Radio Programming          All News (radio - last 7
Audio / Music   Listenership (Last 7 days) days)                          8.60    14,272,000

                Radio Programming          Alternative Rock (radio -
Audio / Music   Listenership (Last 7 days) last 7 days)                   8.50    14,080,000

                Radio Programming          Any Music (radio - last 7
Audio / Music   Listenership (Last 7 days) days)                         63.50   104,859,000

                Radio Programming          Any News/Politics (radio -
Audio / Music   Listenership (Last 7 days) last 7 days)                  23.70    39,082,000

                Radio Programming          Any Radio Listening (last
Audio / Music   Listenership (Last 7 days) 7 days)                       75.40   124,472,000

                Radio Programming          Any Sports (radio - last 7
Audio / Music   Listenership (Last 7 days) days)                         12.20    20,186,000

                Radio Programming          Christian Contemporary
Audio / Music   Listenership (Last 7 days) (radio - last 7 days)          5.50     9,105,000

                Radio Programming          Christian/Gospel (radio -
Audio / Music   Listenership (Last 7 days) last 7 days)                   7.40    12,275,000

                Radio Programming          Classic Rock (radio - last
Audio / Music   Listenership (Last 7 days) 7 days)                       22.60    37,299,000

                Radio Programming          Classical (radio - last 7
Audio / Music   Listenership (Last 7 days) days)                          6.80    11,191,000

                Radio Programming          Country (radio - last 7
Audio / Music   Listenership (Last 7 days) days)                         21.50    35,434,000

                Radio Programming          Dance/Electronica (radio -
Audio / Music   Listenership (Last 7 days) last 7 days)                   2.90     4,786,000

                Radio Programming          Easy Listening (radio -
Audio / Music   Listenership (Last 7 days) last 7 days)                  10.50    17,272,000
                Radio Programming          Golden Oldies (radio - last
Audio / Music   Listenership (Last 7 days) 7 days)                         15.90   26,264,000

                Radio Programming          Hard Rock/Heavy Metal
Audio / Music   Listenership (Last 7 days) (radio - last 7 days)            7.80   12,824,000

                Radio Programming
Audio / Music   Listenership (Last 7 days) Jazz (radio - last 7 days)       5.70    9,402,000

                Radio Programming          National Public Radio
Audio / Music   Listenership (Last 7 days) (radio - last 7 days)           11.70   19,273,000

                Radio Programming          New Age (radio - last 7
Audio / Music   Listenership (Last 7 days) days)                            1.90    3,057,000

                Radio Programming          Political/Public Affairs
Audio / Music   Listenership (Last 7 days) (radio - last 7 days)            9.50   15,730,000

                Radio Programming          R&B/Soul (radio - last 7
Audio / Music   Listenership (Last 7 days) days)                            9.30   15,398,000

                Radio Programming          Rap/Hip Hop (radio - last
Audio / Music   Listenership (Last 7 days) 7 days)                          9.70   15,943,000

                Radio Programming          Religious Services (radio -
Audio / Music   Listenership (Last 7 days) last 7 days)                     3.30    5,469,000

                Radio Programming          Spanish (radio - last 7
Audio / Music   Listenership (Last 7 days) days)                            1.70    2,838,000

                Radio Programming          Sporting Events (radio -
Audio / Music   Listenership (Last 7 days) last 7 days)                     8.10   13,378,000

                Radio Programming          Sports Talk Shows (radio -
Audio / Music   Listenership (Last 7 days) last 7 days)                     8.30   13,681,000

                Radio Programming          Top 40/Contemporary
Audio / Music   Listenership (Last 7 days) Hits (radio - last 7 days)      13.90   22,966,000

                Radio Programming            World Music (radio - last
Audio / Music   Listenership (Last 7 days)   7 days)                        1.40    2,275,000
                Shop/Not Purchase (Last      Music - CDs/Tapes
Audio / Music   6 months)                    (s/np/online - last 6 mo.)     3.60    5,866,000
                Shop/Not Purchase (Last      Music - Digital
Audio / Music   6 months)                    (s/np/online - last 6 mo.)     2.70    4,494,000
                Shopped Online (Last 30      Music - Any (s/online -
Audio / Music   days)                        last 30 days)                   12    19,750,000
                Shopped Online (Last 30      Music - CDs/Tapes
Audio / Music   days)                        (s/online - last 30 days)      5.60    9,262,000
                Shopped Online (Last 30      Music - Digital (s/online -
Audio / Music   days)                        last 30 days)                  8.20   13,616,000
                Shopped Online (Last 6       Music - Any (s/online -
Audio / Music   months)                      last 6 mo.)                     17    28,122,000
                Shopped Online (Last 6       Music - CDs/Tapes
Audio / Music   months)                      (s/online - last 6 mo.)        8.80   14,601,000
                      Shopped Online (Last 6     Music - Digital (s/online -
Audio / Music         months)                    last 6 mo.)                   11.40   18,824,000
                      Computer Used for          Video - Watched DVD
                      Audio/Video (Last 30       (computer - last 30 days -
Video / TV / Movies   days)                      recalled)                     14.20   23,422,000
                      Computer Used for          Video - Watched Saved
                      Audio/Video (Last 30       Digital File (computer -
Video / TV / Movies   days)                      last 30 days - recalled)      12.60   20,807,000
                                                 Video - Watched Saved
                      Computer Used for          Digital File or DVD
                      Audio/Video (Last 30       (computer - last 30 days -
Video / TV / Movies   days)                      recalled)                     21.90   36,092,000
                                                 Video - Any
                                                 Online/Offline Watching
                      Computer Used for          (computer - yesterday -
Video / TV / Movies   Audio/Video (Yesterday)    recalled)                     11.20   18,550,000
                                                 Video - Download File for
                                                 Portable Media (podcast)
                      Computer Used for          (computer - yesterday -
Video / TV / Movies   Audio/Video (Yesterday)    recalled)                      0.70    1,123,000
                                                 Video - Edit video on
                      Computer Used for          computer (computer -
Video / TV / Movies   Audio/Video (Yesterday)    yesterday - recalled)          0.80    1,354,000
                                                 Video - Watched DVD
                      Computer Used for          (computer - yesterday -
Video / TV / Movies   Audio/Video (Yesterday)    recalled)                        3     4,879,000
                                                 Video - Watched Saved
                      Computer Used for          Digital File (computer -
Video / TV / Movies   Audio/Video (Yesterday)    yesterday - recalled)          3.40    5,560,000
                                                 Video - Watched Saved
                                                 Digital File or DVD
                      Computer Used for          (computer - yesterday -
Video / TV / Movies   Audio/Video (Yesterday)    recalled)                      5.60    9,257,000
                                                 Any Free Video or
                      Computer Used for          Music/Audio Download
                      Audio/Video Online (Last   (computer - last 30 days -
Video / TV / Movies   30 days)                   recalled)                     21.20   34,920,000
                      Computer Used for          Any Streaming Audio or
                      Audio/Video Online (Last   Video (last 30 days -
Video / TV / Movies   30 days)                   recalled)                     31.30   51,656,000
                                                 Video - Download File for
                      Computer Used for          Portable Media (podcast)
                      Audio/Video Online (Last   (computer - last 30 days -
Video / TV / Movies   30 days)                   recalled)                      2.60    4,372,000
                      Computer Used for          Video - Edit movie or
                      Audio/Video Online (Last   video (computer - last 30
Video / TV / Movies   30 days)                   days - recalled)               3.40    5,638,000
                      Computer Used for          Video - Free Download
                      Audio/Video Online (Last   (computer - last 30 days -
Video / TV / Movies   30 days)                   recalled)                     12.90   21,366,000
                      Computer Used for          Video - Upload to Sharing
                      Audio/Video Online (Last   Site (computer - last 30
Video / TV / Movies   30 days)                   days - recalled)               6.30   10,343,000
                                               Video - Watched
                      Computer Used for        Streaming Video
                      Audio/Video Online (Last (computer - last 30 days -
Video / TV / Movies   30 days)                 recalled)                      23.20   38,345,000
                                               Any Free Video or
                      Computer Used for        Music/Audio Download
                      Audio/Video Online       (computer - yesterday -
Video / TV / Movies   (Yesterday)              recalled)                       5.20    8,589,000
                      Computer Used for        Any Streaming Audio or
                      Audio/Video Online       Video (yesterday -
Video / TV / Movies   (Yesterday)              recalled)                      11.40   18,879,000
                      Computer Used for        Upload video to sharing
                      Audio/Video Online       site (computer - yesterday -
Video / TV / Movies   (Yesterday)              recalled)                       1.50    2,469,000
                      Computer Used for        Video - Free Download
                      Audio/Video Online       (computer - yesterday -
Video / TV / Movies   (Yesterday)              recalled)                       3.30    5,495,000
                                               Video - Watched
                      Computer Used for        Streaming Video
                      Audio/Video Online       (computer - yesterday -
Video / TV / Movies   (Yesterday)              recalled)                       7.40   12,227,000
                      Electronic Equipment
                      Purchased (Last 12       Camcorder - Digital
Video / TV / Movies   months)                  (p/anywhere - last 12 mo.)      3.70    6,097,000
                      Electronic Equipment
                      Purchased (Last 12       DVD Burner (p/anywhere -
Video / TV / Movies   months)                  last 12 mo.)                    3.10    5,065,000
                      Electronic Equipment
                      Purchased (Last 12       DVD Player (p/anywhere -
Video / TV / Movies   months)                  last 12 mo.)                    8.40   13,825,000
                      Electronic Equipment
                      Purchased (Last 12       Digital Video Recorder
Video / TV / Movies   months)                  (p/anywhere - last 12 mo.)      3.30    5,512,000

                      Electronic Equipment      Satellite System
                      Purchased (Last 12        (DIRECTV/DISH)
Video / TV / Movies   months)                   (p/anywhere - last 12 mo.)     3.20    5,218,000
                      Electronic Equipment
                      Purchased (Last 12        Television - 3D TV
Video / TV / Movies   months)                   (p/anywhere - last 12 mo.)     0.20     267,000
                      Electronic Equipment
                      Purchased (Last 12        Television - Any
Video / TV / Movies   months)                   (p/anywhere - last 12 mo.)      20    32,960,000
                      Electronic Equipment      Television - Flat/Plasma -
                      Purchased (Last 12        Any (p/anywhere - last 12
Video / TV / Movies   months)                   mo.)                          14.50   23,943,000
                      Electronic Equipment
                      Purchased (Last 12        Television - HDTV - Any
Video / TV / Movies   months)                   (p/anywhere - last 12 mo.)    17.60   29,098,000

                                                Television - High
                      Electronic Equipment      Definition Flat Screen
                      Purchased (Last 12        (>32") (HDTV)
Video / TV / Movies   months)                   (p/anywhere - last 12 mo.)      14    23,042,000
                                             Television - High
                      Electronic Equipment   Definition Projector
                      Purchased (Last 12     (HDTV) (p/anywhere -
Video / TV / Movies   months)                last 12 mo.)                  0.30     532,000
                                             Television - High
                      Electronic Equipment   Definition Small Screen
                      Purchased (Last 12     (< 32") (HDTV)
Video / TV / Movies   months)                (p/anywhere/last 12 mo.)      4.30    7,081,000
                      Electronic Equipment   Television - Standard -
                      Purchased (Last 12     Any (p/anywhere - last 12
Video / TV / Movies   months)                mo.)                          2.90    4,707,000
                      Electronic Equipment   Television - Standard Big
                      Purchased (Last 12     Screen (> 32")
Video / TV / Movies   months)                (p/anywhere/12 mo.)             1     1,608,000
                      Electronic Equipment   Television - Standard Flat
                      Purchased (Last 12     Screen (p/anywhere - last
Video / TV / Movies   months)                12 mo.)                       0.60    1,041,000
                      Electronic Equipment   Television - Standard
                      Purchased (Last 12     Small Screen (< 32")
Video / TV / Movies   months)                (p/anywhere/12 mo.)           1.40    2,376,000
                      Electronic Equipment
                      Purchased (Last 12     VCR (p/anywhere - last
Video / TV / Movies   months)                12 mo.)                       1.60    2,677,000
                      Frequently Provides    Movies (provide frequent
Video / TV / Movies   Advice                 advice)                      22.10   36,437,000

                      Frequently Provides    Television Programs
Video / TV / Movies   Advice                 (provide frequent advice)    20.20   33,369,000

                                             1 to 2 hours - Hours spent
Video / TV / Movies   Hours Watching TV      watching TV (Saturday)       24.60   40,572,000

                                             1 to 2 hours - Hours spent
Video / TV / Movies   Hours Watching TV      watching TV (Sunday)         22.20   36,611,000

                                             1 to 2 hours - Hours spent
Video / TV / Movies   Hours Watching TV      watching TV (Weekday)        30.50   50,344,000
                                             1-2 hours - Watching TV
Video / TV / Movies   Hours Watching TV      (Any day)                    47.10   77,688,000

                                             3 to 4 hours - Hours spent
Video / TV / Movies   Hours Watching TV      watching TV (Saturday)         32    52,816,000

                                             3 to 4 hours - Hours spent
Video / TV / Movies   Hours Watching TV      watching TV (Sunday)           32    52,857,000

                                             3 to 4 hours - Hours spent
Video / TV / Movies   Hours Watching TV      watching TV (Weekday)          34    56,158,000
                                             3-4 hours - Watching TV
Video / TV / Movies   Hours Watching TV      (Any day)                      56    92,492,000
                                             5+ hours - Hours spent
Video / TV / Movies   Hours Watching TV      watching TV (Saturday)       23.60   38,942,000
                                             5+ hours - Hours spent
Video / TV / Movies   Hours Watching TV      watching TV (Sunday)         27.40   45,311,000
                                             5+ hours - Hours spent
Video / TV / Movies   Hours Watching TV      watching TV (Weekday)        18.50   30,467,000
                                                 5+ hours - Watching TV
Video / TV / Movies   Hours Watching TV          (Any day)                    34.20    56,398,000
                                                 Less than 4 hours -
Video / TV / Movies   Hours Watching TV          Watching TV (Saturday)       68.30   112,824,000
                                                 Less than 4 hours -
Video / TV / Movies   Hours Watching TV          Watching TV (Sunday)         64.40   106,276,000

                                                 Less than 4 hours -
Video / TV / Movies   Hours Watching TV          Watching TV (Weekday)          78    128,723,000
                                                 Up to 1 hour - Hours
                                                 spent watching TV
Video / TV / Movies   Hours Watching TV          (Saturday)                   11.80    19,436,000
                                                 Up to 1 hour - Hours
                                                 spent watching TV
Video / TV / Movies   Hours Watching TV          (Sunday)                     10.20    16,808,000
                                                 Up to 1 hour - Hours
                                                 spent watching TV
Video / TV / Movies   Hours Watching TV          (Weekday)                    13.50    22,221,000
                                                 Up to 1 hour - Watching
Video / TV / Movies   Hours Watching TV          TV (Any day)                 20.90    34,563,000
                      In-Store Purchases -
                      Book/Music/Movie Stores    Blockbuster (p/in-store -
Video / TV / Movies   (Last 30 days)             last 30 days)                 4.10     6,850,000
                      In-Store Purchases -
                      Book/Music/Movie Stores    Hollywood Video (p/in-
Video / TV / Movies   (Last 30 days)             store - last 30 days)         0.70     1,085,000
                                                 Attended movie during
                      Leisure Activities (Last   opening weekend (last 30
Video / TV / Movies   30 days)                   days)                        18.30    30,252,000
                      Leisure Activities (Last   Movie - Any Attended
Video / TV / Movies   30 days)                   (last 30 days)               44.30    73,200,000
                      Leisure Activities (Last   Movie - Any Rented (last
Video / TV / Movies   30 days)                   30 days)                     54.70    90,266,000
                      Magazine Readership        TV Guide (magazine - last
Video / TV / Movies   (weeklies)                 30 days)                      2.50     4,098,000
                      Movie Rentals (Last 3      1 - Movie Rentals (last 3
Video / TV / Movies   months)                    mo.)                          2.70     4,472,000
                      Movie Rentals (Last 3      1-5 Movie Rentals (last 3
Video / TV / Movies   months)                    mo.)                         20.40    33,725,000
                      Movie Rentals (Last 3      10 - Movie Rentals (last 3
Video / TV / Movies   months)                    mo.)                          5.90     9,735,000
                      Movie Rentals (Last 3      10+ Movie Rentals (last 3
Video / TV / Movies   months)                    mo.)                         23.90    39,499,000
                      Movie Rentals (Last 3      11 - Movie Rentals (last 3
Video / TV / Movies   months)                    mo.)                          0.30      488,000
                      Movie Rentals (Last 3      11-15 Movie Rentals (last
Video / TV / Movies   months)                    3 mo.)                        7.60    12,616,000
                      Movie Rentals (Last 3      12 - Movie Rentals (last 3
Video / TV / Movies   months)                    mo.)                          3.80     6,350,000
                      Movie Rentals (Last 3      13 - Movie Rentals (last 3
Video / TV / Movies   months)                    mo.)                          0.10      184,000
                      Movie Rentals (Last 3      14 - Movie Rentals (last 3
Video / TV / Movies   months)                    mo.)                          0.20      298,000
                      Movie Rentals (Last 3      15 - Movie Rentals (last 3
Video / TV / Movies   months)                    mo.)                          3.20     5,300,000
                      Movie Rentals (Last 3   16 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          0.20     395,000
                      Movie Rentals (Last 3   16-20 Movie Rentals (last
Video / TV / Movies   months)                 3 mo.)                        3.60    5,896,000
                      Movie Rentals (Last 3   18 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          0.30     548,000
                      Movie Rentals (Last 3   2 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          4.10    6,828,000
                      Movie Rentals (Last 3   20 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          2.90    4,833,000
                      Movie Rentals (Last 3   20+ Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          9.80   16,166,000
                      Movie Rentals (Last 3   21 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          0.10     128,000
                      Movie Rentals (Last 3   21-30 Movie Rentals (last
Video / TV / Movies   months)                 3 mo.)                        3.60    5,990,000
                      Movie Rentals (Last 3   22 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          0.10     128,000
                      Movie Rentals (Last 3   24 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          0.60     926,000
                      Movie Rentals (Last 3   25 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          1.20    1,921,000
                      Movie Rentals (Last 3   26 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          0.10      97,000
                      Movie Rentals (Last 3   27 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          0.10     102,000
                      Movie Rentals (Last 3   3 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          5.40    8,858,000
                      Movie Rentals (Last 3   30 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          1.50    2,528,000
                      Movie Rentals (Last 3   30+ Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          4.80    7,898,000
                      Movie Rentals (Last 3   32 - Movie Rentals (last 3
Video / TV / Movies   months)                 months)                       NA        73,000
                      Movie Rentals (Last 3   35 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          0.20     277,000
                      Movie Rentals (Last 3   36 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          0.40     591,000
                      Movie Rentals (Last 3   4 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          3.60    5,949,000
                      Movie Rentals (Last 3   40 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          0.30     530,000
                      Movie Rentals (Last 3   45 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          0.20     397,000
                      Movie Rentals (Last 3   48 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          0.10     143,000
                      Movie Rentals (Last 3   5 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          4.60    7,664,000
                      Movie Rentals (Last 3   50 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          0.70    1,078,000
                      Movie Rentals (Last 3   6 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                            5     8,287,000
                      Movie Rentals (Last 3   6-10 Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                         15.20   25,162,000
                      Movie Rentals (Last 3   60 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          0.40     656,000
                      Movie Rentals (Last 3   7 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          1.10    1,885,000
                      Movie Rentals (Last 3   70 - Movie Rentals (last 3
Video / TV / Movies   months)                 months)                       0.10     122,000
                      Movie Rentals (Last 3   75 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          0.10     146,000
                      Movie Rentals (Last 3   8 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          2.10    3,517,000
                      Movie Rentals (Last 3   9 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          1.10    1,785,000
                      Movie Rentals (Last 3   90 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          0.20     345,000
                      Movie Rentals (Last 3   99 - Movie Rentals (last 3
Video / TV / Movies   months)                 mo.)                          0.20     348,000
                      Movie Rentals (Last 3   Less than 10 Movie
Video / TV / Movies   months)                 Rentals (last 3 mo.)         29.80   49,127,000
                      Movie Rentals (Last 3   Less than 20 Movie
Video / TV / Movies   months)                 Rentals (last 3 mo.)         43.90   72,426,000
                      Movie Rentals (Last 3   Less than 30 Movie
Video / TV / Movies   months)                 Rentals (last 3 mo.)         50.30   83,111,000
                      Movie Theater Visits    1 - Movie Theater Visits
Video / TV / Movies   (Last 3 months)         (last 3 mo.)                  7.40   12,269,000
                      Movie Theater Visits    1-3 Movie Theater Visits
Video / TV / Movies   (Last 3 months)         (last 3 mo.)                 22.50   37,070,000
                      Movie Theater Visits    10 - Movie Theater Visits
Video / TV / Movies   (Last 3 months)         (last 3 mo.)                    1     1,689,000
                      Movie Theater Visits    11+ Movie Theater Visits
Video / TV / Movies   (Last 3 months)         (last 3 mo.)                  1.40    2,287,000
                      Movie Theater Visits    12 - Movie Theater Visits
Video / TV / Movies   (Last 3 months)         (last 3 mo.)                  0.70    1,156,000
                      Movie Theater Visits    15 - Movie Theater Visits
Video / TV / Movies   (Last 3 months)         (last 3 mo.)                  0.20     364,000
                      Movie Theater Visits    2 - Movie Theater Visits
Video / TV / Movies   (Last 3 months)         (last 3 mo.)                  8.50   13,976,000
                      Movie Theater Visits    20 - Movie Theater Visits
Video / TV / Movies   (Last 3 months)         (last 3 mo.)                  0.10     181,000
                      Movie Theater Visits    3 - Movie Theater Visits
Video / TV / Movies   (Last 3 months)         (last 3 mo.)                  6.60   10,905,000
                      Movie Theater Visits    30 - Movie Theater Visits
Video / TV / Movies   (Last 3 months)         (last 3 mo.)                  0.10      89,000
                      Movie Theater Visits    4 - Movie Theater Visits
Video / TV / Movies   (Last 3 months)         (last 3 mo.)                  3.50    5,843,000
                      Movie Theater Visits    4-6 Movie Theater Visits
Video / TV / Movies   (Last 3 months)         (last 3 mo.)                    9    14,915,000
                      Movie Theater Visits    5 - Movie Theater Visits
Video / TV / Movies   (Last 3 months)         (last 3 mo.)                  2.90    4,813,000
                      Movie Theater Visits    6 - Movie Theater Visits
Video / TV / Movies   (Last 3 months)         (last 3 mo.)                  2.60    4,282,000
                      Movie Theater Visits    7 - Movie Theater Visits
Video / TV / Movies   (Last 3 months)         (last 3 mo.)                  0.50     773,000
                      Movie Theater Visits    7-10 Movie Theater Visits
Video / TV / Movies   (Last 3 months)         (last 3 mo.)                  2.50    4,089,000
                      Movie Theater Visits    8 - Movie Theater Visits
Video / TV / Movies   (Last 3 months)         (last 3 mo.)                  0.60     975,000
                      Movie Theater Visits    9 - Movie Theater Visits
Video / TV / Movies   (Last 3 months)         (last 3 mo.)                  0.40     653,000
                      Movie Theater Visits    Less than 10 Movie
Video / TV / Movies   (Last 3 months)         Theater Visits (last 3 mo.)   32.90    54,303,000
                                              Movie
                                              Listings/Showtimes
                      Newspaper Sections Read (newspaper section - last 7
Video / TV / Movies   (Last 7 Days)           days)                         10.70    17,686,000
                      Newspaper Sections Read Television (newspaper
Video / TV / Movies   (Last 7 Days)           section - last 7 days)        12.30    20,239,000
                      Number of DVDs          1 - Number DVDs
Video / TV / Movies   purchased               (p/anywhere - last 6 mo.)      0.80     1,300,000
                      Number of DVDs          1-5 DVDs (p/anywhere -
Video / TV / Movies   purchased               last 6 mo.)                    4.40     7,274,000
                      Number of DVDs          10 - Number DVDs
Video / TV / Movies   purchased               (p/anywhere/last 6 mo.)        0.60     1,055,000
                      Number of DVDs          11-15 DVDs (p/anywhere -
Video / TV / Movies   purchased               last 6 mo.)                    0.50      878,000
                      Number of DVDs          12 - Number DVDs
Video / TV / Movies   purchased               (p/anywhere/last 6 mo.)        0.30      444,000
                      Number of DVDs          15 - Number DVDs
Video / TV / Movies   purchased               (p/anywhere/last 6 mo.)        0.20      381,000
                      Number of DVDs          16+ DVDs (p/anywhere -
Video / TV / Movies   purchased               last 6 mo.)                    0.70     1,176,000
                      Number of DVDs          2 - Number DVDs
Video / TV / Movies   purchased               (p/anywhere/last 6 mo.)        1.20     1,941,000
                      Number of DVDs          20 - Number DVDs
Video / TV / Movies   purchased               (p/anywhere/last 6 mo.)        0.20      383,000
                      Number of DVDs          25 - Number DVDs
Video / TV / Movies   purchased               (p/anywhere/last 6 mo.)        0.10      117,000
                      Number of DVDs          3 - Number DVDs
Video / TV / Movies   purchased               (p/anywhere/last 6 mo.)        0.90     1,492,000
                      Number of DVDs          30 - Number DVDs
Video / TV / Movies   purchased               (p/anywhere/last 6 mo.)        0.10      169,000
                      Number of DVDs          4 - Number DVDs
Video / TV / Movies   purchased               (p/anywhere/last 6 mo.)        0.90     1,414,000
                      Number of DVDs          5 - Number DVDs
Video / TV / Movies   purchased               (p/anywhere/last 6 mo.)        0.70     1,127,000
                      Number of DVDs          50 - Number DVDs
Video / TV / Movies   purchased               (p/anywhere/last 6 mo.)        0.10       97,000
                      Number of DVDs          6 - Number DVDs
Video / TV / Movies   purchased               (p/anywhere/last 6 mo.)        0.80     1,357,000
                      Number of DVDs          6-10 DVDs (p/anywhere -
Video / TV / Movies   purchased               last 6 mo.)                      2      3,296,000
                      Number of DVDs          7 - Number DVDs
Video / TV / Movies   purchased               (p/anywhere/last 6 mo.)        0.20      295,000
                      Number of DVDs          8 - Number DVDs
Video / TV / Movies   purchased               (p/anywhere/last 6 mo.)        0.30      503,000
                      Number of DVDs          9 - Number DVDs
Video / TV / Movies   purchased               (p/anywhere/last 6 mo.)        0.10       85,000
                                              0 TV sets (Number of
Video / TV / Movies   Number of TVs           TVs Used in HH)                1.50     2,508,000
                                              1 TV sets (Number of
Video / TV / Movies   Number of TVs           TVs Used in HH)               22.10    36,484,000
                                              1+ TV sets (TVs Used in
Video / TV / Movies   Number of TVs           HH)                           97.90   161,598,000
                                                 1-3 TV sets (TVs Used in
Video / TV / Movies   Number of TVs              HH)                          82.10   135,483,008
                                                 2 TV sets (Number of
Video / TV / Movies   Number of TVs              TVs Used in HH)              36.10    59,593,000
                                                 3 TV sets (Number of
Video / TV / Movies   Number of TVs              TVs Used in HH)              23.90    39,406,000
                                                 4+ TV sets (Number of
Video / TV / Movies   Number of TVs              TVs Used in HH)              15.80    26,116,000
                                                 Movies - Read
                      Online Activity (Last 30   News/Reviews/Listings
Video / TV / Movies   days)                      (last 30 days - recalled)    18.90    31,171,000
                      Online Spending Levels     Movie DVDs/Tapes -
                      by Category (Last 6        Light Spending (p/online -
Video / TV / Movies   months)                    last 6 mo.)                   2.20     3,563,000
                      Online Spending Levels     Movie DVDs/Tapes -
                      by Category (Last 6        Medium Spending
Video / TV / Movies   months)                    (p/online - last 6 mo.)       3.70     6,182,000
                      Online Spending Levels     Movie DVDs/Tapes -
                      by Category (Last 6        Heavy Spending (p/online
Video / TV / Movies   months)                    - last 6 mo.)                 1.80     3,039,000

                      Purchased Online/Offline Movie DVDs/Tapes
Video / TV / Movies   (Last 6 months)          (p/anywhere - last 6 mo.)      24.30    40,129,000

                      Purchased Online/Offline Movie DVDs/Tapes (p/in-
Video / TV / Movies   (Last 6 months)          person - last 6 mo.)           16.60    27,379,000
                                               Movie DVDs/Tapes
                      Purchased Online/Offline (p/offline not online - last
Video / TV / Movies   (Last 6 months)          6 mo.)                         15.60    25,742,000

                      Purchased Online/Offline Movie DVDs/Tapes
Video / TV / Movies   (Last 6 months)          (p/online - last 6 mo.)         8.70    14,387,000
                                               Movie DVDs/Tapes
                      Purchased Online/Offline (p/online not offline - last
Video / TV / Movies   (Last 6 months)          6 mo.)                          6.10    10,083,000
                                               Movie DVDs/Tapes
                      Purchased Online/Offline (p/phone or mail - last 6
Video / TV / Movies   (Last 6 months)          mo.)                            3.10     5,173,000

                      Purchased Online/Offline Movie Tickets
Video / TV / Movies   (Last 6 months)          (p/anywhere - last 6 mo.)      24.70    40,814,000

                      Purchased Online/Offline Movie Tickets (p/in-
Video / TV / Movies   (Last 6 months)          person - last 6 mo.)           19.90    32,810,000

                      Purchased Online/Offline Movie Tickets (p/offline
Video / TV / Movies   (Last 6 months)          not online - last 6 mo.)       18.10    29,957,000

                      Purchased Online/Offline Movie Tickets (p/online -
Video / TV / Movies   (Last 6 months)          last 6 mo.)                     6.60    10,857,000

                      Purchased Online/Offline Movie Tickets (p/online
Video / TV / Movies   (Last 6 months)          not offline - last 6 mo.)       4.20     6,942,000

                      Purchased Online/Offline Movie Tickets (p/phone or
Video / TV / Movies   (Last 6 months)          mail - last 6 mo.)              1.30     2,220,000
                      Purchased Online/Offline   TV DVDs/Tapes
Video / TV / Movies   (Last 6 months)            (p/online - last 6 mo.)       3.70     6,107,000
                      Purchased/Transacted       Movie DVDs/Tapes
Video / TV / Movies   Online (Last 30 days)      (p/online - last 30 days)     5.30     8,682,000
                      Purchased/Transacted       Movie Tickets (p/online -
Video / TV / Movies   Online (Last 30 days)      last 30 days)                 3.70     6,040,000
                      Purchased/Transacted       TV DVDs/Tapes
Video / TV / Movies   Online (Last 30 days)      (p/online - last 30 days)       2      3,322,000
                      Shop/Not Purchase (Last    Movie DVDs/Tapes
Video / TV / Movies   6 months)                  (s/np/online - last 6 mo.)    5.30     8,671,000
                      Shop/Not Purchase (Last    Movie Tickets
Video / TV / Movies   6 months)                  (s/np/online - last 6 mo.)    4.50     7,366,000
                      Shopped Online (Last 30    Movie DVDs/Tapes
Video / TV / Movies   days)                      (s/online - last 30 days)     8.70    14,393,000
                      Shopped Online (Last 30    Movie Tickets (s/online -
Video / TV / Movies   days)                      last 30 days)                 6.70    11,068,000
                      Shopped Online (Last 30    TV DVDs/Tapes (s/online
Video / TV / Movies   days)                      - last 30 days)               4.60     7,542,000
                      Shopped Online (Last 6     Movie DVDs/Tapes
Video / TV / Movies   months)                    (s/online - last 6 mo.)      13.50    22,320,000
                      Shopped Online (Last 6     Movie Tickets (s/online -
Video / TV / Movies   months)                    last 6 mo.)                  10.70    17,586,000
                      Shopped Online (Last 6     TV DVDs/Tapes (s/online
Video / TV / Movies   months)                    - last 6 mo.)                 7.20    11,963,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)              A&E (TV - last 7 days)       29.50    48,709,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)              ABC (TV - last 7 days)       65.40   107,992,000
                      TV Network Viewership      ABC Family Channel (TV
Video / TV / Movies   (Last 7 days)              - last 7 days)               20.20    33,343,000
                      TV Network Viewership      AccuWeather (TV - last 7
Video / TV / Movies   (Last 7 days)              days)                           8     13,150,000
                      TV Network Viewership      American Life TV (TV -
Video / TV / Movies   (Last 7 days)              last 7 days)                  1.10     1,778,000

                      TV Network Viewership      American Movie Classics
Video / TV / Movies   (Last 7 days)              (TV - last 7 days)           17.90    29,556,000
                      TV Network Viewership      Animal Planet (TV - last 7
Video / TV / Movies   (Last 7 days)              days)                        20.30    33,478,000
                      TV Network Viewership      Anime Network (TV - last
Video / TV / Movies   (Last 7 days)              7 days)                         1      1,707,000
                                                 Any Broadcast
                      TV Network Viewership      Viewership (TV - last 7
Video / TV / Movies   (Last 7 days)              days)                        84.60   139,712,992
                                                 Any Business/News
                      TV Network Viewership      Network (TV - last 7
Video / TV / Movies   (Last 7 days)              days)                        50.90    84,075,000

                      TV Network Viewership      Any Cable News Channel
Video / TV / Movies   (Last 7 days)              (TV - last 7 days)           40.70    67,121,000
                      TV Network Viewership      Any Cable Viewership
Video / TV / Movies   (Last 7 days)              (TV - last 7 days)           80.30   132,623,000
                      TV Network Viewership      Any Kids Network (TV -
Video / TV / Movies   (Last 7 days)              last 7 days)                 45.80    75,581,000
                                              Any Premium
                                              Movie/Entertainment
                      TV Network Viewership   Network (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                        28.70    47,355,000
                      TV Network Viewership   Any Shopping Network
Video / TV / Movies   (Last 7 days)           (TV - last 7 days)            5.60     9,258,000
                      TV Network Viewership   Any Sports Network (TV -
Video / TV / Movies   (Last 7 days)           last 7 days)                 35.40    58,508,000
                                              Any Standard
                                              Movie/Entertainment
                      TV Network Viewership   Network (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                        67.80   111,925,000
                      TV Network Viewership   BBC America (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                         8.40    13,865,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           BET (TV - last 7 days)        6.20    10,284,000

                      TV Network Viewership   Beauty & Fashion
Video / TV / Movies   (Last 7 days)           Channel (TV - last 7 days)    1.20     1,985,000
                      TV Network Viewership   Bloomberg TV (TV - last
Video / TV / Movies   (Last 7 days)           7 days)                       1.80     3,041,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           Bravo (TV - last 7 days)     11.90    19,717,000
                      TV Network Viewership   C-SPAN (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                         4.10     6,763,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           CBS (TV - last 7 days)       61.60   101,777,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           CMT (TV - last 7 days)       10.20    16,910,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           CNBC (TV - last 7 days)      10.10    16,605,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           CNN (TV - last 7 days)       21.10    34,788,000
                      TV Network Viewership   CNN Headline News (TV -
Video / TV / Movies   (Last 7 days)           last 7 days)                 15.10    24,890,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           CW (TV - last 7 days)          11     18,163,000
                      TV Network Viewership   Cartoon Network (TV -
Video / TV / Movies   (Last 7 days)           last 7 days)                 16.20    26,808,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           Chiller (TV - last 7 days)      4      6,677,000
                      TV Network Viewership   Cinemax (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                         6.40    10,497,000
                      TV Network Viewership   Classic Arts Showcase
Video / TV / Movies   (Last 7 days)           (TV - last 7 days)            0.40      687,000
                      TV Network Viewership   Comedy Central (TV -
Video / TV / Movies   (Last 7 days)           last 7 days)                 19.20    31,667,000
                      TV Network Viewership   DIY Network (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                         5.90     9,767,000
                                              DOC (The Documentary
                      TV Network Viewership   Channel) (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                         1.60     2,594,000
                      TV Network Viewership   Discovery Channel (TV -
Video / TV / Movies   (Last 7 days)           last 7 days)                 34.40    56,773,000
                      TV Network Viewership   Discovery Health Channel
Video / TV / Movies   (Last 7 days)           (TV - last 7 days)           7.80    12,837,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           Disney (TV - last 7 days)   18.40    30,390,000
                      TV Network Viewership   Disney XD (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                        4.70     7,698,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           E! (TV - last 7 days)       14.60    24,132,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           ESPN (TV - last 7 days)     29.10    48,060,000
                      TV Network Viewership   ESPN Classic (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                        5.50     9,161,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           ESPN2 (TV - last 7 days)    17.40    28,687,000
                      TV Network Viewership   ESPNEWS (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                        7.80    12,906,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           Encore (TV - last 7 days)    6.70    10,982,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           Epix (TV - last 7 days)      0.80     1,347,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           FOX (TV - last 7 days)        63    103,986,000
                      TV Network Viewership   FOX College Sports (TV -
Video / TV / Movies   (Last 7 days)           last 7 days)                 4.10     6,837,000
                      TV Network Viewership   FOX Movie Channel (TV -
Video / TV / Movies   (Last 7 days)           last 7 days)                 9.20    15,232,000
                      TV Network Viewership   FOX News (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                       21.70    35,900,000
                      TV Network Viewership   FOX Sports (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                       12.40    20,465,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           FX (TV - last 7 days)       12.40    20,415,000
                      TV Network Viewership   Fashion TV (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                        0.80     1,280,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           FitTV (TV - last 7 days)     1.20     1,998,000
                      TV Network Viewership   Food Network (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                       24.90    41,123,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           Fuse (TV - last 7 days)      1.60     2,672,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           G4 (TV - last 7 days)        4.90     8,035,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           GSN (TV - last 7 days)       2.90     4,862,000
                      TV Network Viewership   Golf Channel (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                        5.50     9,144,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           HBO (TV - last 7 days)      16.30    26,897,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           HGTV (TV - last 7 days)       17     27,988,000
                                              HSN (Home Shopping
                      TV Network Viewership   Network) (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                        2.90     4,789,000
                      TV Network Viewership   Hallmark Channel (TV -
Video / TV / Movies   (Last 7 days)           last 7 days)                13.20    21,838,000
                      TV Network Viewership   Hallmark Movie Channel
Video / TV / Movies   (Last 7 days)           (TV - last 7 days)             8.30   13,671,000
                      TV Network Viewership   History Channel (TV -
Video / TV / Movies   (Last 7 days)           last 7 days)                    27    44,509,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           IFC (TV - last 7 days)         4.20    6,928,000
                      TV Network Viewership   ImaginAsianTV (TV - last
Video / TV / Movies   (Last 7 days)           7 days)                        0.10     161,000
                      TV Network Viewership   Ion Television (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                          5.20    8,597,000
                      TV Network Viewership   Jewelry Television (TV -
Video / TV / Movies   (Last 7 days)           last 7 days)                   0.90    1,560,000
                      TV Network Viewership   Lifetime (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                         19.60   32,333,000
                      TV Network Viewership   Lifetime Movie Network
Video / TV / Movies   (Last 7 days)           (TV - last 7 days)            11.70   19,293,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           Logo (TV - last 7 days)        1.50    2,556,000
                      TV Network Viewership   MGM HD (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                          0.80    1,379,000
                      TV Network Viewership   MLB Network (TV - last
Video / TV / Movies   (Last 7 days)           7 days)                        2.40    3,882,000
                      TV Network Viewership   MSNBC (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                         10.80   17,897,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           MTV (TV - last 7 days)        10.90   17,990,000
                      TV Network Viewership   MTV Hits (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                          1.80    2,946,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           MTV2 (TV - last 7 days)        3.80    6,349,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           MavTV (TV - last 7 days)       0.20     277,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           Max (TV - last 7 days)         1.50    2,429,000
                      TV Network Viewership   Military Channel (TV -
Video / TV / Movies   (Last 7 days)           last 7 days)                     7    11,483,000

                      TV Network Viewership   Military History Channel
Video / TV / Movies   (Last 7 days)           (TV - last 7 days)             4.30    7,112,000
                      TV Network Viewership   MoviePlex (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                          0.60    1,060,000
                      TV Network Viewership   NBA TV (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                          1.70    2,768,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           NBC (TV - last 7 days)        59.30   97,928,000
                      TV Network Viewership   NFL Network (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                          5.90    9,679,000
                      TV Network Viewership   NHL Network (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                          1.40    2,350,000

                      TV Network Viewership   National Geographic
Video / TV / Movies   (Last 7 days)           Channel (TV - last 7 days)    10.90   17,936,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           Nick 2 (TV - last 7 days)      4.20    6,983,000
                      TV Network Viewership   Nickelodeon (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                         14.50   23,954,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           Noggin (TV - last 7 days)      4.20    6,951,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           Ovation (TV - last 7 days)     0.60    1,007,000
                      TV Network Viewership   Oxygen Network (TV -
Video / TV / Movies   (Last 7 days)           last 7 days)                     7    11,597,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           PAX (TV - last 7 days)         4.50    7,507,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           PBS (TV - last 7 days)        28.70   47,344,000
                      TV Network Viewership   PBS Kids Go! / Sprout
Video / TV / Movies   (Last 7 days)           (TV - last 7 days)               4     6,553,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           Palladia (TV - last 7 days)    1.10    1,780,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           QVC (TV - last 7 days)         4.10    6,718,000
                      TV Network Viewership   ReelzChannel (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                            1     1,618,000
                      TV Network Viewership   SOAPnet (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                          3.10    5,046,000
                      TV Network Viewership   Science Channel (TV -
Video / TV / Movies   (Last 7 days)           last 7 days)                   6.90   11,407,000
                      TV Network Viewership   ShopNBC (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                          0.80    1,368,000
                      TV Network Viewership   Showtime (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                          8.30   13,758,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           Sleuth (TV - last 7 days)      2.60    4,330,000
                      TV Network Viewership   Speed Channel (TV - last
Video / TV / Movies   (Last 7 days)           7 days)                        4.30    7,146,000
                      TV Network Viewership   Spike TV (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                         11.60   19,171,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           Starz! (TV - last 7 days)      6.90   11,472,000
                      TV Network Viewership   Style Network (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                          1.90    3,140,000
                      TV Network Viewership   Sundance Channel (TV -
Video / TV / Movies   (Last 7 days)           last 7 days)                   2.30    3,786,000
                      TV Network Viewership   Superstation WGN (TV -
Video / TV / Movies   (Last 7 days)           last 7 days)                   4.80    7,932,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           Syfy (TV - last 7 days)       16.20   26,709,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           TBS (TV - last 7 days)        24.20   39,925,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           TLC (TV - last 7 days)        17.50   28,850,000
                                              TMC (The Movie
                      TV Network Viewership   Channel) (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                          8.90   14,693,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)           TNT (TV - last 7 days)        21.70   35,753,000
                      TV Network Viewership   TV Guide Channel (TV -
Video / TV / Movies   (Last 7 days)           last 7 days)                   3.60    6,021,000
                      TV Network Viewership   TV Land (TV - last 7
Video / TV / Movies   (Last 7 days)           days)                          9.40   15,588,000
                      TV Network Viewership
Video / TV / Movies   (Last 7 days)              TV One (TV - last 7 days)    2.10    3,441,000
                      TV Network Viewership      Telemundo (TV - last 7
Video / TV / Movies   (Last 7 days)              days)                        0.80    1,285,000
                      TV Network Viewership      Tennis Channel (TV - last
Video / TV / Movies   (Last 7 days)              7 days)                        1     1,703,000
                      TV Network Viewership      The Biography Channel
Video / TV / Movies   (Last 7 days)              (TV - last 7 days)