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					 DRAFT ADP




        DRAFT
arts development plan
      2005 – 2008
             3 year plan




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DRAFT ADP
Contents
Introduction by Lead Councillor ................................................................................................ 4
     Mission Statement .................................................................................................................. 4
Executive Summary .................................................................................................................... 5
What is and why arts? ................................................................................................................ 6
   Creative Industries ................................................................................................................. 6
   Arts and Health ...................................................................................................................... 6
   Community development and involvement through the arts .................................................. 7
   Engaging young people utilising the arts ............................................................................... 7
   Art and Public Spaces ............................................................................................................ 7
National context........................................................................................................................... 8
    Arts Nationally - The Facts and Figures ................................................................................. 8
    DCMS ..................................................................................................................................... 8
    Arts Council England .............................................................................................................. 9
    Putting Arts at the Strategic Centre ....................................................................................... 9
Regional and Subregional context .......................................................................................... 10
   Arts Council England West Midlands ................................................................................... 10
   Advantage West Midlands ................................................................................................... 10
   West Midlands Life ............................................................................................................... 11
Countywide context .................................................................................................................. 12
   Warwickshire Cultural Strategy ............................................................................................ 12
   Warwickshire County Council .............................................................................................. 12
   WADOF – Warwickshire Arts Development Officer Forum ................................................. 13
   WYAN – Warwickshire Youth Arts Network ......................................................................... 13
   Other sub-regional bodies .................................................................................................... 13
Other external providers of the arts ........................................................................................ 14
    Live and Local ...................................................................................................................... 14
    Motionhouse Dance Theatre ................................................................................................ 14
Borough Context ....................................................................................................................... 15
 BOROUGH DEMOGRAPHICS ................................................................................................ 15
   Population ............................................................................................................................ 15
   Ethnic Groups ...................................................................................................................... 15
   Deprivation ........................................................................................................................... 16
   Health ................................................................................................................................... 16
   Education ............................................................................................................................. 16
 LOCAL STRATEGIC CONTEXT ............................................................................................. 17
   Community Plan – Shaping our Future ................................................................................ 17
   Corporate and Service Development Plans ......................................................................... 17
   Regeneration Strategy ......................................................................................................... 18
   Town Centres Strategy ........................................................................................................ 18
   Equality Plan and Racial Equality Strategy .......................................................................... 18
   Nuneaton and Bedworth Tourism Strategy and Action Plan 2001- 2006 ............................ 19
   Local Plan............................................................................................................................. 19
   Other plans ........................................................................................................................... 19
 BOROUGH INFRASTRUCTURE, RELATING TO THE ARTS ............................................... 20
   Museum and Art Gallery ...................................................................................................... 20
   Bedworth Civic Hall .............................................................................................................. 20
   Bedworth Arts Centre ........................................................................................................... 21
   Nuneaton Abbey Theatre and Arts Centre ........................................................................... 22
   Chilvers Coton Craft Centre ................................................................................................. 23
   Hinckley and North Warwickshire College ........................................................................... 23
   Schools................................................................................................................................. 24
   Private businesses providing access to the arts .................................................................. 24
   Odeon Cinema ..................................................................................................................... 24
   Other visual arts spaces ....................................................................................................... 24
   Nuneaton and Bedworth CVS .............................................................................................. 24
   Community Centres ............................................................................................................. 25
   Other groups supported by the Council and working in the arts .......................................... 25

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DRAFT ADP
     Community parks ................................................................................................................. 25
   RESOURCES .......................................................................................................................... 26
     Champion for the Arts .......................................................................................................... 26
     Arts Development Officer ..................................................................................................... 26
     NBBC Arts ............................................................................................................................ 26
     Arts Liaison Group ............................................................................................................... 26
   LOCAL CONSULTATION ........................................................................................................ 27
     Arts Groups .......................................................................................................................... 27
     Artists ................................................................................................................................... 28
Achievements ............................................................................................................................ 30
   Motionhouse - Urban Impact ................................................................................................ 30
   Warwickshire Artsweek 2004 ............................................................................................... 30
   Public Art – Ribbon Reels project ........................................................................................ 30
   FOAL – Festival of Arts Literature ........................................................................................ 31
   Classical Series at the Civic Hall ......................................................................................... 31
   Museum and Art Gallery, Banner Project ............................................................................ 31
Key issues facing the arts in the Borough ............................................................................. 32
Aims and objectives .................................................................................................................. 33
   1. Developing the natural and built environment of the Borough through arts ................ 33
        a) Public art ............................................................................................................... 33
        b) Natural environment ............................................................................................. 33
        c) Town Centres Development ................................................................................. 33
   2. Developing the professional and voluntary arts infrastructure in the Borough ............ 33
        a) Voluntary sector.................................................................................................... 33
        b) Professional arts activity....................................................................................... 34
        c) Venue development and consolidation ................................................................ 34
        d) Marketing .............................................................................................................. 34
   3. Bring together and develop communities through the arts .......................................... 34
        a) Partnership development and audit ..................................................................... 34
        b) Arts and young people ......................................................................................... 34
        c) Arts and health...................................................................................................... 35
        d) Cultural diversity ................................................................................................... 35
   4. Using arts to celebrate the identity of the Borough ...................................................... 35
   5. Developing the economy of the borough through creative activity .............................. 35
   6. Develop partnerships for arts in the Borough .............................................................. 35
Outcomes ................................................................................................................................... 36
Action Plan……………………………………………………………………………………………...37




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Introduction by Lead Councillor
Mission Statement

‘Nuneaton and Bedworth Borough Council will enable local people and visitors to
experience and participate in high quality and distinctive arts activity. This will be
delivered through sustainable partnerships and will be accessible to all sections of the
population.’

This active and working document is about how Nuneaton and Bedworth Borough Council and
its partners, will work together to support and develop the arts in the Borough.

The Arts Development Plan is designed to operate as a cross service development plan, which
recognises that a number of key players both internally and externally which influence Arts
Development. For example at NBBC Arts Development, Museum and Art Gallery, Civic Hall,
Regeneration, Development and Town Centres, Planning, Parks, Heritage and Leisure and
external partners such as Warwickshire County Council, Arts Council England and private
business.

The Council and its partners firmly believe that the Arts can make a significant contribution to
enriching the life of the local community. Nuneaton and Bedworth Borough already has a good
base which includes the Civic Hall, two Arts Centres and strong presences of Public Art. These
provide a foundation from which to develop. In addition to this it must be appreciated the
Borough is short travelling distance from other arts facilities in the area, providing easy access
to an extensive variety of events for residents.

The arts are for all of us, regardless of age, gender or ability level, and give everyone the
means and opportunity for self-expression and sheer enjoyment. The arts can assist in
engaging the community, raising awareness and practically assisting with the targets of
environmental enhancement, economic development, social inclusion, community
development and lifelong learning. Indeed, the promotion of lifelong learning not only
enables the development of employability and prosperity in an area, but also promotes
opportunity and equality, leading to an inclusive society.

This plan aims to define how the Council will sustain it’s ongoing commitment to the arts and to
assist the Council in delivering the Borough’s Community Plan: improving the “quality of life” for
everyone.

   “We want the Borough to be an outstanding place to live, work and enjoy. Our aim is to
   improve further the quality of life for everyone and to cater for all ages, from the very
   young to our most mature residents and visitors”
                                                     NBBC’s Second Community Plan – Shaping Our Future 2004-2007

The plan sits under the Borough’s Community Plan, and this will be reflected in the time span of
the document, operating for a three-year period from September 2004 to September 2007.
Over the next 3 years the proposed themes will form a framework from which the arts service
can develop its work and whose basic principles can be adopted by other departments where
they involve arts activity.




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Executive Summary
Nuneaton and Bedworth Borough Council recognises the contribution of the arts to the quality of
life of both the individual and the community. The Borough Council wishes to promote access
to, and participation in, the arts for all members of the Nuneaton and Bedworth community.

Through a consultation exercise with artists, art groups, members and key officers, eight key
areas have been prioritised:
        Public art
        Celebrating and regenerating the Borough
        Ensuring appropriate facilities
        Building the capacity of the voluntary arts infrastructure
        Arts and young people
        Cultural diversity in the arts
        Arts and health/wellbeing
        Creative Industries and support for individual artists

The following key priorities are to:
         Increased participation by local people in arts activity
         Increased visitor numbers at arts events and facilities
         Provide high quality and accessible venues for arts activity
         Create a measurably higher profile for arts activity in the Borough
         Increase and build on resources for arts

The Arts Development Plan is the document that maps out the ways in which the Council and
its partners will utilise their resources to achieve the aims of the Arts Development Plan.

For potential initiatives and projects, the Council needs to determine whether it is most
appropriate to:
        Deliver directly
        Enable activities to take place through funding and partnerships
        Advise other organisations who will deliver

Nuneaton and Bedworth manages a great deal of events and initiatives which involves the arts.
The difficulty is that few people are aware of the existence of such events or, the events
themselves are organised with limited resources. The emphasis of the Arts Development Plan is
therefore on creating the building blocks to provide a solid base from which exciting
developments can grow in the future. As a result, much of the Plan relates to creating a strong
infrastructure such as equipment, training and resources or the provision of information.




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DRAFT ADP
What is and why arts?
The Arts encompasses a huge range of activities, and continues to grow as new technologies
and the media impact on artistic arena. The following definition of the arts was endorsed by the
Education, Science and Arts Committee of the House of Commons in 1982 and adopted by the
Council of Regional Arts Associations in 1988.

The term “the arts” includes, but is not limited to:
  music (instrumental and vocal), dance, drama, folk art, creative writing,
  architecture and allied fields, painting, sculpture, photography, graphic and craft
  arts, industrial design, motion pictures, television, radio, tape and sound
  recording, the arts related to presentation, performance execution and exhibition of
  such major art forms, study of and application of the arts to the human
  environment
                                                  House of Commons Education, Science and the Arts Committee in 1982

The old barriers between artforms are coming down and increasingly work is being created that
evades easy labelling. Equally, the use of new technologies has led to an explosion of new
artforms. For the purposes of this strategy we will define the arts as above.

   “The arts can have a lasting and transforming effect on many aspects of people’s lives.
   This is true not just for individuals, but also for neighbourhoods, communities, regions
   and entire generations, whose sense of identity and purpose can be changed through
   art.”
                                                                  Ambitions for the arts, 2003–2006, Arts Council England

   “We are dealing in the arts with something powerful, inspirational and capable of effecting
   deep and positive change in people and in places…The arts indeed have the power to
   transform individuals, communities, places.”
                                                                      Peter Hewitt, Chief Executive, Arts Council England


Creative Industries
Artists are the source of work that sustains whole industries, from broadcasting and publishing
to fashion, design, advertising and architecture. The contributions of cultural facilities to local
economies, and the development of cultural quarters, are well-established components of
regeneration. Festivals and events are important parts of the growing cultural tourism sector.

The Department for Culture, Media and Sport defines the creative industries as:
  ‘Those industries that have their origin in individual creativity, skill and talent and which
  have a potential for wealth and job creation through the generation and exploitation of
  intellectual property.’

This definition includes:
          Advertising                                                Interactive leisure software
          Architecture                                               Music
          Art and antiques market                                    Performing arts
          Crafts                                                     Publishing
          Design                                                     Software and computer services
          Designer Fashion                                           Television and Radio
          Film and video

Arts and Health
Good health is the starting point for everyone’s quality of life. The arts, alongside other council
services such as sport, can have a powerful influence on how we feel and how we experience
life. Local authorities and arts organisations have important roles to play in health education
and in creating environments in which people feel well and choose healthier lifestyles. They
support access to the arts for people who are experiencing ill-health, providing important leisure
and social opportunities.

The term ‘arts in health’ can be broadly categorized as, “creative projects that aim to improve
individual/community health and healthcare delivery using arts based approaches, and that
seek to enhance the healthcare environment through provision of artworks or performances.”


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DRAFT ADP
Local Authorities and Health Authorities are increasingly recognizing that community arts in
health projects impact the lives of residents and communities in a variety of ways, for example
through health promotion, health education and social inclusion. Projects can tackle serious
health issues, for example, heart disease; teenage pregnancy and drug use.
Arts in health projects are able to deliver many benefits, including:

         Visually enhancing healthcare environments
         Improving the emotional and spiritual state of mental health service users
         Promoting positive health messages
         Developing creativity in the workplace
         Identifying healthcare needs
         Improving self-esteem and personal development
         Improving sensory awareness, mental capacity and physical dexterity
         Helping people to communicate effectively with each other
         Improving staff and patient relationships and morale
         Supporting carers and dependants

Community development and involvement through the arts
Participation in arts activity can support both personal and community development. The arts
can deliver:
          personal development and increased self-confidence
          social inclusion
          multi-cultural awareness
          new skills leading to further training and increased opportunities for employment
          a contribution to social cohesion
          community empowerment and self-determination
          a contribution to local image and identity
          a means of consultation with traditionally hard-to-reach groups

Community development has long been the everyday business of local authorities, focusing on
community safety, environmental improvement, social cohesion and similar challenges. The
arts have a role in reducing the fear of crime, promoting neighbourhood security and also in the
rehabilitation of offenders.

Arts practitioners are able to:
          address key social problems that affect young people at risk of offending
          motivate people
          allow participants to explore personal issues through arts-based activities
          give people a sense of pride and achievement in demonstrating newly acquired skills
          demonstrate and advocate positive social behaviour

Nationally arts initiatives have addressed the problem of youth crime, for example, by running
diversionary summer activities during school holidays.

Engaging young people utilising the arts
Young people are often passionately engaged in the arts, even if they would not give it that
name, learning about themselves and society through playing music, performing, developing
their style, design or digital creation. The arts play a major role in education, from developing
the creators and entrepreneurs of the next generation to simply encouraging someone to stay in
school. Engaging young people is not only critical to developing the arts but to developing
confident and articulate individuals who can contribute positively to their communities.

Art and Public Spaces
The arts have an integral role to play in enhancing and promoting community ownership of
public spaces: town centres, parks, residential and business areas. The quality of environment
has a role to play in influencing anti-social behaviour, and the arts can contribute through public
art and the planning process.

Establishing a holistic approach to the fabric of where we live and work is essential. Artists
have made important contributions to these, as well as to less tangible aspects such as
cohesion and sense of place. They have also shown the value of creative approaches to
consultation and in motivating local participation in tackling local problems.


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DRAFT ADP
National context
Arts Nationally - The Facts and Figures
Between July and November 2001, the Arts Council of England, supported by Resource: The
Council for Museums, Archives and Libraries (changed to MLA in 2004), commissioned Social
Survey Division of the Office for National Statistics (ONS) to carry out a survey of attendance,
participation and attitudes to the arts. In total, 6,042 people were interviewed in England. This
research provides us with important and robust information on how people are engaging with
arts and culture in the early 21st century.

   Overall, an overwhelmingly high proportion (95%) of respondents
   had attended or taken part in at least one of a range of artistic and
   cultural events during the 12 months prior to interview.
There is a strong interest and enthusiasm for enjoying the arts

   62% of respondents said that they would like to attend more arts
   events
There is a clear demand for more arts events.

   Over a third (35%) of respondents had been to a museum or art
   gallery with attendance most widespread among those aged 35–64.
There is potential for growth in visitors for 16–34 and over 65.

   97% of respondents thought that all schoolchildren should have the
   opportunity to learn to play a musical instrument, learn poetry, take
   part in plays or participate in other activities
Practically everyone supported arts for young people, to assist in the learning and personal
development.

   76% said they would not feel out of place in an art gallery, museum
   or theatre
There is a large audience that would be comfortable to attend events, etc. in facilities that are
regularly stereotyped as intimidating and unapproachable surroundings.

   74% agreed that there should be public funding of the arts
The public support local government funding for the arts.

   73% said that the arts play a valuable role in the life of the country,
   while 72% thought that arts from different cultures contribute a lot to
   this country
People value the arts and believe they can contribute to important topics. There is clear
awareness for the potential of learning about other cultures from the arts, offering a positive
future for events like Black History Month.

DCMS
The Department of Culture, Media and Sport is the Government department with responsibility
for arts, tourism and creative industries for the UK.

Its mission is: ‘to improve the quality of life for all through cultural and sporting activities, to
support the pursuit of excellence and to champion the tourism, creative and leisure industries.’

Its 4 strategic priorities are:
           Children and young people – enabling access to a fuller cultural life for children and
            young people
           Community – promoting life long learning and community cohesion
           Economy – maximising the contribution which the tourism, creative and leisure
            industries make to the economy
           Delivery – ensuring that sponsored bodies set and meet targets which put consumers
            first


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Arts Council England
Arts Council England (ACE) was formed in 2002, incorporating the former Arts Council of
England and the 10 Regional Arts Boards to form a single organisation for the arts in England.

Ambitions for the Arts (ACE 2003) is the 3 year plan and ‘manifesto’ for the new Arts Council.
The priorities identified in the plan are:
         Prioritising individual artists – both in terms of funding and indirectly through training
          and stimulating the economy for artists
         Working with funded arts organisations to enable them to thrive – enabling
          organisations to play a leadership role and developing mutual trust
         Placing cultural diversity at the heart of our work – taking an inclusive definition of
          diversity and ensuring that more funding is available to take work forward
         Prioritising young people and Creative Partnerships – turning the Creative
          Partnerships schools initiative into mainstream activity
         Maximise growth in the arts – communicating the value of arts better and further
          developing partnerships around health, education, crime etc.

The Arts Council recognises that Local Authorities are key investors in the arts, the two
contributing over £600 million to the arts in the country. Local Authorities are no longer
requested to subscribe to the Arts Council, but are being invited to join new partnership
agreements, based around delivering and investing in key joint priorities. This approach is
outlined in ‘Local Government and the Arts, a Vision for Partnership’ (ACE 2003)

The 4 national priorities are:
         The creative economy
         Healthy communities
         Vital neighbourhoods
         Engaging young people

A key change in the arts funding system has been the streamlining of the grants system into
‘Grants for the Arts’, a funding scheme which incorporates most of the previous schemes run by
the Arts Council and the Regional Arts Boards and includes both Treasury and Lottery money.

Putting Arts at the Strategic Centre
The Improvement and Development Agency have published a toolkit for Local Authorities
entitled ‘Putting Arts at the Strategic Centre’ (I&DeA 2002). The toolkit aims to explore the
conditions for how the arts become at the centre of the fabric of a Local Authority and the Local
Strategic Partnership.

The toolkit recognises the following themes as key to enabling this to happen:
          Leadership – engagement of politicians, top level managers and senior officers in the
           arts
          Corporate arrangements – a culture that encourages cross-service working and a
           sustainable core budget for arts
          External engagement – outward, collaborative approach to service delivery and
           development
          Performance management – integration of arts into corporate management
           framework and linked into corporate priorities
          Capacity for arts to operate strategically, in terms of officer skills, status, time and
           influence
          Service delivery – proven track record of delivery of the arts service

It is recommended that this toolkit is used in the monitoring of the implementation of the arts
plan across the authority and as a basis for engaging senior management.




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Regional and Subregional context
Arts Council England West Midlands
ACE West Midlands (ACE WM) is the regional office of the Arts Council which covers the
County of Warwickshire.

ACE WM revenue funds a number of organisations that work in the County (none of whom are
based in the Borough itself), many of whom have received substantial funding uplifts through
the recent Case For Investment. It also funds a number of organisations with a regional remit,
some of whom could potentially deliver partnerships in the Borough (such as Arts and Media
Training and Arts and Business)

The following have been identified as key priorities for the organisation by ACE WM Local
Authorities Partnership Officer:
          Arts and Health
          Arts and regeneration
          Cultural diversity

In the West Midlands, partnership agreements are being developed sub-regionally. In the case
of Nuneaton and Bedworth this is Warwickshire, Coventry and Solihull (taking in 2 unitary
authorities). The agreement (from April) will consist of top level statements of minimum levels of
service, agreement of joint funding and a number of strategic projects.

For 2004-5 and 05-06, £42245 per annum will be offered by ACE WM, if it can be matched by
the partnership of Local Authorities.

The subregional partnership is still in formation but the following priority areas have been
identified:
           Dance research – subregional development work led by Coventry – consultants will
            map work in the subregion, with the work being completed by March/April 2003.
           Public art – advocacy
           Creative Industries – incorporating Warwickshire Artsweek (Warwickshire only)
           Youth Arts network (Warwickshire only)

It should be noted that the subregional partnership could become a group which ‘punches
above its weight’ and manages to lever resources and have real influence with Advantage West
Midlands and the overarching subregional partnership, as well as the Coventry and North
Warwickshire Regeneration Zone.

Advantage West Midlands
Advantage West Midlands (AWM) is the Regional Development Agency for the region. It, along
with the establishment of the regional assembly offers a focus for the economic development of
the region. Its work is organised into 10 ‘business cluster groups’, of which the following are
relevant to the development of arts and creative industries in the Borough:
         Tourism and leisure
         High value added consumer products (for example crafts)
         Information and communications technology
         Interactive media for education and entertainment (such as the music industry)

These clusters do not currently have budgets attached to them but this should be addressed by
the next financial year.

AWM has also set up a number of regeneration zones, one of which is the Nuneaton and
Coventry Regeneration Zone. The priorities of this zone fall into 4 areas, namely:
        Property
        Regenerating Communities
        Bridges to success
        Business

As would be expected with the remit of AWM, the funding it offers is primarily directed towards
economic regeneration and is mainly geared towards employment.



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West Midlands Life
West Midlands Life is the regional cultural consortium for the West Midlands, which brings
together key partners concerned with developing culture in the region. It has produced a
‘Regional Cultural Strategy 2001-6’ (WML 2001) which identifies the following 6 key themes:

         The product – a very special place
         Excellence – offering the best
         Choice – the widest range of choices
         Access – for the greatest number of people
         Economy – contributing to prosperity
         Sustainability and influence

A Regional Action Plan has been created which explores the mechanisms of joint working to
achieve these themes. The strategy is not directly relevant to the Arts Plan for the Borough
because it is very broad but may be useful as a document to quote in funding bids etc. The
focus of the Arts Plan should be concentrated around the Warwickshire Cultural Strategy.




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Countywide context

Warwickshire Cultural Strategy
Nuneaton and Bedworth Borough Council is a partner in the Warwickshire Cultural Strategy
(WCC 2003), which aims to generate support for the cultural projects and initiatives in the
county. It identifies four themes as priorities for development, with key actions with relevance to
arts outlined below:

1. Taking pride in Warwickshire
        Developing festivals and events
        Developing public art programmes
        Creative opportunities for artists and craftspeople to work with local communities
        Ensuring appropriate cultural facilities in new developments

2. Growing the grassroots
       Supporting the voluntary sector
       Celebrating the identity of local communities through festivals
       Developing projects which impact on health, active citizenship, community safety,
        lifelong learning and environmental sustainability

3. Increasing cultural opportunities
        Using community venues for cultural activity and improving transport links
        Developing multi use facilities in schools
        Developing cultural activity in a variety of spaces including libraries, historic buildings
         and parks
        Working with young people

4. Investing in culture
        Researching impact of creative industries
        Develop cultural and creative businesses
        Promote training for local people

It is the view of the lead officer at the Council (Peter Benham) that there is a need for more local
consultation before an action plan can be created for the Borough. There is also need for a joint
officer group to develop this document. It is realistic to expect that this will happen in 2005.

Warwickshire County Council
The County Council’s Arts Service sits within the Libraries, Heritage and Trading Standards
Department. Its current policy provides an integrated approach to the policies of the Education
department and the County Arts Service.

Key priority areas for the County Council are:

1. Creative Industries – working with the County’s Creative Industries Forum and planning a
   conference in 2005, linking in with the Advantage West Midlands Clusters. It will also be
   linked to the development of Warwickshire Artsweek. The project will potentially also
   encompass a website

2. Arts and Health – The Arts Service currently delivers a £15,000 grants fund on behalf of
   Social Services, through the Community Arts Officer. They are aiming to make the
   distribution of this more strategic and to develop further strategic initiatives. This priority will
   be delivered in partnership with the County’s Primary Care Trusts and NHS Trusts. They
   have worked with the George Eliot hospital healthy living team.

3. Grassroots and community development - the Arts Services’ Community Arts post is
   currently part time. There is an aspiration to make this 4 days per week in order to deliver
   joined up work with other departments, including raising the profile of County Council run
   spaces such as libraries.

4. Partnership with ACE WM - around the development of partnership agreements (see
   above)


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DRAFT ADP
5. Development of the key clients - the County currently funds:
         Live and Local
         Motionhouse Dance Theatre
         Warwick Arts Society (who deliver a variety of festivals and concerts in the South of
          the County)
         Playbox (Children’s Theatre Company in Warwick)
The 2 key clients of the County which work in the Borough are Live and Local and Motionhouse.

The County also has a public art policy, with an annual budget of £50,000. This fund aims to
promote both temporary and public art which can be either standalone or as part of a larger
development. The scheme is managed by a cross departmental Steering Group. Criteria for
the schemes include: using local artists and manufacturers wherever possible, demonstration of
partnership working, relevance of schemes and consultation.

Over past years, Nuneaton and Bedworth has received the following funds towards projects in
the borough:
         Project title                                        Amount from WCC
         Word on the Street                                         £12,000
         George Eliot Community School                               £5,000
         Old Hilltop Estate                                          £9,780
         Gold Belt                                                   £1,000
         Justice Centre                                             £10,000
         Sustrans – Art in The Travelling Landscape                 £10,000
         St Giles Junior School                                      £5,000
         Refuse Cart - WAW Artist-led Residency                      £1,000

WADOF – Warwickshire Arts Development Officer Forum
The forum assists the arts professionals working in each District, Borough and County to work
together on joint projects, such as Warwickshire Artsweek, WYAN (Warwickshire Youth Arts
Network) and the joint funding partnership agreements (Live and Local and Motionhouse); as
well as sharing best practice.

WYAN – Warwickshire Youth Arts Network
The Network is facilitated by WAYC (Warwickshire Association of Youth Clubs), Warwickshire
County Council Arts, the county’s Local Authorities Arts Development departments, WCC Arts
Zone and Community Education. Co-ordinated by an arts professional, the service offers
advise, training and developmental projects for the youth service, education and arts companies
and artists in Warwickshire.

Other sub-regional bodies
The arts and creative sector in Coventry needs to be taken account of during the development
of this plan, due to the fact that it is the nearest large conurbation to the Borough.

As a Unitary authority, the County does not fund Coventry-based organisations to work outside
the City. The history of joint working between Coventry and Nuneaton and Bedworth has been
sporadic but the inclusion of Coventry in the subregional partnership clearly offers future
opportunities for partnership which should be pursued.

Coventry-based Arts and Media Training have potential to be a key partner in the Borough and
have recently been working with the Arts Development Officer to raise their profile in the
Borough and locate local artists. They are also currently delivering a European funded creative
industries development project, which offer free business advice within Objective 2 areas (some
of which fall within the Borough).

Coventry is also home to the Belgrade Theatre and a number of smaller innovative companies
such as Shysters and Talking Birds. It may be worth exploring with these companies whether
there is scope for developing work with them inside the Borough. In particular, it is likely that a
substantial percentage of the Belgrade’s audience will come from the Borough. The same
could apply to the Warwick Arts Centre (within a 30 minute drive time), which is the nearest
cutting-edge venue to the Borough. In the past, a satellite event has been developed in
partnership with the Museums Service and potentially taster events could be developed further.



                                               13
DRAFT ADP
Other external providers of the arts
Live and Local
Warwick-based Live and Local organises rural and community touring throughout the West
Midlands including Warwickshire, Staffordshire and Solihull in small community venues
including village halls and schools. The Borough is the most urban area which the scheme
operates in.

They deliver mainly one-off professional shows (music, dance and theatre) but are developing
further participatory work. They are also developing a young promoters scheme (of which
Nicholas Chamberlain School is effectively acting as a pilot)

They currently work with the following venues in the Borough:
         Bedworth Arts Centre
         Nicholas Chamberlain School
         Etone Community School
         Bulkington Village Centre

They have worked with Nuneaton Arts Centre in the past and may also be linking with the
Borough’s other Community School.

Live and Local organise local promoter meetings which are generally well attended by Borough
promoters, developing best practice and sharing professional advice. The Borough Council
pays an annual grant to Live and Local but the Borough receives substantially more shows that
it actually pays for due to redistribution within the scheme.

In 2004 NBBC and Live and Local have recognized it’s relationship by signing up to the
Warwickshire Local Authorities partnership agreement. The purpose of this document is to
ensure continuity of successful service from recent years and formalises the annual support
grant of £1,500.

Issues and future considerations:
         Encourage co-ordinated bookings and marketing within the Borough
         Encourage anti clash issues to be explored with other Borough venues
         Promote the scheme more in utilising InTouch and Decaux Boards
         Support the further development of the young promoters scheme and potentially
          expand it in other areas

Motionhouse Dance Theatre
Motionhouse is a national touring dance theatre company based in Leamington Spa. It
specialises in physical dance theatre and tours mid and small-scale venues throughout the
Country. The company is relatively small, currently employing three permanent members of
staff and does not have dedicated education staff.

The company has a partnership agreement with the County Council and three out of five of the
District/Borough Councils in the County. It wishes to expand this agreement to the remaining
Councils. The Districts/Boroughs which sign up to the agreement are given subsidised
performances and development of education projects around mutually agreed priorities (eg
young people and older people). The work is generally site specific and aims to develop
audiences for productions. Due to the capacity of Motionhouse, extra fundraising and some
project management needs to be carried out by the Local Authorities. It also currently lacks
capacity to ‘network’ across sectors and generate partnerships.

A number of bodies / agencies have identified a need and demand for dance development work
to take place in the Borough and links to be made between performance and development
work. Motionhouse have an aspiration to expand their community and education work and
undoubtedly deliver high quality work.

Recommendations:
      Join the Partnership Agreement (the sub-regional dance research has displayed clear
       needs for a joint subregional approach to dance, and therefore encourage future
       involvement in the partnership agreement).

                                              14
DRAFT ADP
Borough Context

BOROUGH DEMOGRAPHICS
The Borough of Nuneaton and Bedworth is part of Warwickshire and lies between Coventry and
the A5. The area is largely flat and the population is predominantly urban.

The Borough was once a major centre for the mining industry however this has now declined
leaving large areas of relatively high deprivation. There is a clear, well-developed historical
sense of separate and distinctive local culture in each of these towns.

Nuneaton is home for a number of creative talents, including George Eliot (pseudonym of the
British writer Mary Ann Evans), one of the pre-eminent women writers of the nineteenth century.
In more recent years personalities such as 70’s camp comedian, Larry Grayson and film director
Ken Loach, have hailed from the Borough.

The presence of the Royal Shakespeare Company in Stratford, and the arts venues in Coventry
and Birmingham are probably a strong factor in the arts picture for people in Nuneaton and
Bedworth Borough. Major venues within easy driving distance include the University of Warwick
Arts Centre, Coventry Belgrade Theatre, Birmingham Symphony Hall, Repertory and
Hippodrome Theatres and the NEC Arena.

Census 2001 – The Key Statistics: Nuneaton & Bedworth                                                              Resident Population
Population                                                                                                         and Age in Nuneaton
The resident population of Nuneaton and Bedworth was measured                                                          & Bedworth
in the 2001 Census at 119,132, which equated to approximately                                                         60 to          75 and
24% of Warwickshire’s population. By ward, the fastest growth in                                                       74             over
numbers of residents occurred in Attleborough, Whitestone and
Abbey. The largest falls in population occurred in Camp Hill,                                                                                      Under
Bulkington and St. Nicolas.                                                                                                                         16

Population has increased by 4.6% since 1981. Nuneaton and
Bedworth has a slightly younger population than the Warwickshire
                                                                                                                                                   16 to
average with 37.4% of the population under 30. Since 1991 the                                              30 to
                                                                                                                                                    19
elderly and very elderly age groups have increased considerably –                                           59
75-84 (24%), 85+ (42.1%).                                                                                                                  20 to
                                                                                                                                            29

Nuneaton and Bedworth has the youngest population in the
County, with 27% of the boroughs population under age 15. The                                                      resident population (percentage)
fall in total population is contrast to other areas of Warwickshire                                                     source: 2001 Census, ONS
and the national picture, where population is projected to rise.

Ethnic Groups
The Indian ethnic group now accounts for 3.3% of the population as opposed to 2.9% in 1991.
Other than Christianity, Sikh and Muslim faiths are the predominant religions.

                                                  Non-White Population in Nuneaton & Bedworth
                    18                   16.1
                    16

                                                                                                         12.7                       12.6
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These areas of high cultural diversity demonstrate a clear need for the provision of choice, and
present the opportunities for engaging others, developing an arena for learning from each other
(eg. faith, culture, etc.).



                                                                            15
DRAFT ADP

Deprivation
The Index of Multiple Deprivation 2000 identifies areas of local deprivation using a variety of
indicators including employment, income, health, education, housing and access to services,
including the arts. As the map adjacent shows, Camp Hill, Stockingford and Abbey wards are
the most deprived in Nuneaton, along with Heath ward in Bedworth.

The arts can make a positive difference to the social needs of residents in these areas.

The key findings for Warwickshire are:
         Camp Hill is the only ward amongst the 10% most deprived nationally.
         Nuneaton & Bedworth ranks the highest nationally of the Warwickshire districts.
         Nearly 6% of Nuneaton & Bedworth residents live in wards with conditions within the
          worst 10% nationally.
         Whilst only 1 ward ranks within the worst 10% in the country, there are a further 15
          wards within the worst 30% in England.
         17 wards in Warwickshire rank amongst the worst 10% nationally for the individual
          ‘theme’ measures. Camp Hill ranks within the top 10% for four of these measures.
         30 wards in Warwickshire have more than 25% of children living in families claiming
          means tested benefits, with Camp Hill seeing the highest rates, at over 50%.

Overall, Nuneaton and Bedworth is the most deprived Borough in the County.

Health
Nuneaton and Bedworth has performed relatively poorly in Census health indicators. 19.1% of
the population has a limiting long-term illness and 9.7% class their health as ‘not good’. This
                    th
places the borough 7 out of 34 regionally.

Abbey ward has the highest levels of health deprivation within Warwickshire and of the ten most
deprived wards in the County; nine are in Nuneaton and Bedworth.

Nuneaton and Bedworth Borough Council has addressed this issue, by working in partnership
to develop initiatives such the Health Living Network, Walking for Heath and Physically Activity
work.

The Arts can have an important role in discussing, promoting and challenging health related
issues.

Education
The arts can have a powerful effect in engaging young people in education related activities,
stimulating furthered interest in a variety of subjects.

10 schools in the Borough have an Artsmark award. Launched in 2001, it is awarded by the
Arts Council to schools to mark the range of arts activities at the school and in partnership with
arts groups. To qualify for one of the awards, schools have to complete a 50-page application
form showing more time spent on arts in the curriculum, and a whole range of activities related
to the arts – for example out of school clubs, artist-led learning and computing for the arts.

Some people consider education as the first introduction to the arts, which commonly results in
a continuing interest and progression into future learning and skills development.




                                               16
DRAFT ADP

LOCAL STRATEGIC CONTEXT
The key strategic document that sits above the Arts Plan is the Nuneaton and Bedworth
Community Plan

Community Plan – Shaping our Future
                                                   st
The Community Plan for 2004-7 will be launched by 1 April 2004. The Plan will be coordinated
and delivered through the auspices of the Nuneaton and Bedworth Local Strategic partnership
(LSP).

The LSP is a partnership of organisations representing the Local Authorities, other statutory
services, business, the voluntary sector and local people.

The LSP aims to ‘continually improve the level of the social, economic and environmental well-
being of the community of Nuneaton and Bedworth’

The focus of the Community Plan is around improving the quality of life in the borough. There
are 8 identified themes with 5 priorities for each one. Currently none of the themes/priorities
directly relate to arts but there will be an opportunity to address how the arts can meet the
themes within the ‘long’ version of the plan.

Themes and priorities that have relevance for the arts are outlined below:

Theme 1: Community and involvement
        Encouraging more people to volunteer
        Proving help, support and guidance to community groups in the Borough
        Promote projects that involve young and old together
        Produce a community information and resource directory

Theme 4: Lifelong learning
        Give all people an equal chance to take part in appropriate learning and to succeed
        Develop a broader range of learning opportunities for young people to help keep
         them interested in learning and to equip them for adult life.
        Support schools to raise achievement and standards
        Make available clear information, advice and guidance about learning
        Make sure that the building in which learning takes place are attractive, are open to
         everyone and offer up to date materials

Theme 5: Economy and employment
        Increase the opportunities for young people to start their own businesses
        Promote local jobs for local people and create more job opportunities

Theme 6: Town Centres
        Provide a friendly, attractive environment throughout town centres, building on the
         local heritage and distinctive character of the towns
        Encourage the development of quality facilities, attractions and events

Theme 7: Natural and built environment
        Protect and promote public open spaces and natural habitats in the Borough

Corporate and Service Development Plans
The Council has produced a corporate plan for 2002-5, which is likely to be reviewed to link in
with the new Community Plan. Each service area also produces an annual Service
Development Plan. There is not currently a plan in operation which includes arts as there was
not an arts officer in post.

The Corporate Plan has 5 key aims which reflect the Council’s commitments:
        Provide the best possible services at all times
        Protect, sustain and seek to enhance the quality of the local environment
        Improve the quality of life for all who live in the Borough
        Encourage local people to get involved in the business of the Council

                                              17
DRAFT ADP
         Develop a motivated, talented and valued workforce to deliver the best services to the
          community

Regeneration Strategy
The Borough’s Regeneration Strategy aims to support the delivery of key aims of the Local
Strategic Partnership and the Community Plan.

The plan aims to link the relevant strategies of both Advantage West Midlands and the Coventry
and Nuneaton Regeneration Zone implementation plans.

The strategy identifies 4 key themes:
         People and skills
         Enterprise and innovation
         Land and Property
         Sustainable Communities

Of key relevance to this plan are the following actions:
          Development of an enterprise culture within the Borough
          Supporting incubator facilities and local cluster developments
          Developing creative industries in the Borough
          Promoting good environmental design

A key area of regeneration for the Borough is Camp Hill which is going through a large scale
demolition programme and the rebuilding of the village centre. The Pride in Camp Hill team are
keen to develop arts activities and have organised a number of small projects such as music
workshops and environmental but lack expertise in this area.

The team are committed to exploring new ways to use arts and to this end there may be an
opportunity to pilot activities in the area which could then be rolled out across the Borough. This
may also get around the issue that some feel that too much activity taking place in the area to
the detriment of other parts of the Borough.

Town Centres Strategy
The Town Centres Strategy for the Borough aims to provide a blueprint for development for
Nuneaton and Bedworth over the next five years.

Relevant elements for the arts plan are:
         The need to use the cultural heritage of both towns as a base for development
         The need to develop events to attract visitors and tourists
         Making the centres a ‘distinctive’ environment
         Improving signage, lighting, streetscape and open spaces
         Regenerating old buildings

Equality Plan and Racial Equality Strategy
These plans outline how the Local Authority will deliver the Equality Standard for Local
Government and the implications of the Race Relations Amendment Act.

This impacts on services both in terms of service delivery and how the authority organises its
own practices. These agendas are pushed forward by the Equalities and Race Equality Officers
at the Council who can advise on what actions are required and are monitored by the Overview
and Scrutiny Committee.

In terms of arts the following areas need to be considered:
         What is the profile of service users?
         How will the service consult with groups over both service delivery and policy
          development?
         How do organisations which the service area funds contribute to agendas of equality?
          (this may need to be enshrined within service level agreements)
         How does arts foster understanding between communities and how can this be put
          into practice?




                                               18
DRAFT ADP
Nuneaton and Bedworth Tourism Strategy and Action Plan 2001- 2006
This plan was produced prior to the reorganisation of tourism agencies in the West Midlands. It
is likely that it will be revised in the near future.

This plan recognises the variety of the Tourism offer in the Borough including:
          George Eliot heritage
          Floral activities through Britain in Bloom
          Development of town centres including environmental improvements and retail
           developments
          Leisure and cultural provision

Key actions with relevance to the arts plan are:
         Improve promotion and research visitors at events
         Develop database of tourism profiles
         Develop tourism packages
         Raise profile of Borough within the media
         Raise profile of activities in the Borough

There is also a need to enhance the visitor experience, which could include co-ordinating the
events which take place in the Borough better, enhancing outdoor pursuits by developing public
art and heritage boards or developing new festivals.

Local Plan
The Nuneaton and Bedworth Local Plan (draft) sets out the framework for future capital
developments in the Borough over the next 10 years. For the first time for the Borough, it
includes a clause relating to public art:

   ENV 29 The Council will seek opportunities to encourage public art as a desirable
   element of good design in new developments. Development will be required to make
   either on site or off site contributions to the provision of public art. Contributions will be
   covered by Section 106 obligations. It is important that public art is considered at the
   outset of a scheme and not as an afterthought.
                                                     Nuneaton and Bedworth Borough Local Plan, Second Deposit 2002

Inclusion of this measure in the local plan is very encouraging but the arts team will need to put
a number of mechanisms in place to ensure that it is implemented. These might include:
          Viewing of planning applications
          Production of supplementary planning guidance with Development Control team
          Engaging local companies and builders
          Providing signposting support to developers and companies who wish to involve
           artists

It is also recommended that a steering group of key staff is set up to monitor its implementation.

Other plans
The implementation of the Arts Development Plan and the development of projects and
initiatives also needs to take account of other plans and strategies such as:
           Crime and Disorder Strategy
           Sport and Recreation Strategy
           North Warwickshire Primary Care Trust plans




                                                19
DRAFT ADP

BOROUGH INFRASTRUCTURE, RELATING TO THE ARTS

Museum and Art Gallery
The Borough’s Museum and Art Gallery are housed within Riversley Park in Nuneaton. The
facility consists of 3 permanent exhibition areas, 3 temporary galleries and a collection of
19,000 objects. The Museum stages between 23-27 temporary exhibitions a year varying from
amateur and community exhibitions to Goya lithographs and Haywood gallery touring
exhibitions. Over the last 2 years, visitor numbers have doubled to 83, 885 visits and the
museum has just received registration status. The staff feel that the quality of exhibitions has
improved dramatically over the last 2 years.

The Museum employs an outreach officer who delivers programmes with a variety of groups.
These include: schools, family learning, pre-school groups, older people, local history groups,
allotment groups etc. There will also be projects developed with the Asian-Sikh and the Afro-
Caribbean Community in the borough over the next year

It should be noted that, perhaps surprisingly, the museum has not delivered much arts
development work over past years, in the absence of an arts officer. The Museum has a strong
aspiration to further develop this area in the future and this joint working should be fully
embraced.

As well as on-site work the museum sees its role as supporting the local infrastructure, for
example the Local Heritage Forum. The museum has also worked in partnership with Coventry
Museum, Arts and Heritage and Warwickshire County Council.

As well as visual arts activity, it is worth exploring the potential of delivering both lunchtime talks
and concerts in the Museum in conjunction with partners, for example a past Science Week talk
from television personality, Johnny Ball.

Priority areas are:
           Developing family audiences
           Delivering more arts development and artform based work
           Working with culturally diverse groups in the Borough
           Further exploration of the artistic heritage of the Borough and using arts to develop a
            positive shared identity for the Borough
           Developing the infrastructure of groups that they work with
           Widen the scope of activities taking place in the Museum (eg talks and music)



Bedworth Civic Hall
The Bedworth Civic Hall is a Council owned complex, which incorporates the Bedworth Arts
Centre and the Central Catering department for the Council.

Facilities include:
A multi-purpose 763 seater space, with flat floor capacity and an 18 inch high concert platform
which fits whole of CBSO.
2 pianos, 1 Steinway
A small flat floor rehearsal room, capacity 60-100 – is also used as a venue for the Folk
weekend and as a meeting room. It also has 2 other meeting rooms
2 bars and a coffee bar
Box office sells only for Civic Hall shows (but has previously sold tickets for Bedworth Arts
Centre)
Art gallery corridor with capacity to hang 40 paintings which shows work by local artists at
present
Mayors parlour and private box

The programme for the Civic Hall is described as ‘popular’ and has potential to develop a more
experimental, developmental programme. Popular acts include: comedians, 60s music, brass
bands and ballet (there are lots of dance schools in the area). The hall also presents a classical
programme which includes the City of Birmingham Symphony Orchestra, piano recitals and the

                                                 20
DRAFT ADP
Orchestra of the Swan. Drama is generally unsuccessful in the venue – this may be because of
a lack of local infrastructure and also because people go elsewhere. The venue sees its
specialisms as music and dance and wishes to develop these areas further.

The venue is used very extensively by local community groups (at least 1-2 times per week) and
these groups are charged very low rates for the use of the space. This on occasion gives a
good return for the venue – eg during the Bedworth Folk festival the hall made £5500 on
catering during the weekend.

The venue has recently received NBBC capital funding for improvements to audience spaces
and performance facilities. The refurbishment will include a new box office, air conditioning,
refurbishment of the auditorium, foyer and social areas, as well as a new lift and disabled toilets
for the Bedworth Art Centre.

The facility is well used locally and internally is a very impressive facility for the size of the
Borough. There is scope through joint working to embed it as a core venue of the arts
development programme for the Borough

Issues and opportunities:
         Potential to work more closely with the Bedworth Arts Centre – would be worth
          exploring joint programming, from both an anti clash perspective but also to ensure
          complimentary activities are offered
         Development of education and community work – the Arts Development Officer could
          support the Assistant Manager in the development of this
         Development of upstairs room into a dance studio with sprung floor
         Development of joint projects with other service areas at the Council – e.g. inputting
          into the community events programme, developing the visual arts space in
          conjunction with the Museums Service etc.
         Potential to develop systematic audience information and research mechanisms
         Opportunity to re-brand and re-launch


Bedworth Arts Centre
Bedworth Arts Centre is part of the Civic Hall complex (owned by the Council). It is run as a
non-profit making company limited by guarantee with a management committee of 6.

The main facilities are 2 rooms, the main one being a multi-purpose space with black out,
computerised lighting etc with a maximum capacity of 100 (without scenery). There is generally
a capacity of between 60-80 for shows. They are currently applying for portable staging and
new carpet.

It describes its work as ‘cross arts’ and is mainly community focussed, although it does take
shows from Live and Local. It has weekly group bookings, both outside bookings and self-run
groups. A key success is the summer playscheme with 500 attendances (100 attendees) over
4 week period in the summer holidays

The centres has generally had good relationship with Civic Hall around room hire, joint publicity
etc

They feel that they are complementary to Nuneaton Arts Centre as Bedworth Arts Centre is
more visual arts focussed

Issues and development
         A Service Level Agreement should be defined for BAC with the Council
         Addressing some problems around storage and access
         Ensuring their future capacity to operate as a committee and financially (they are
          reliant on very few committee members)
         Ensuring that they work more closely with other Live and Local promoters
         Development of future relationships with the Civic Hall




                                               21
DRAFT ADP
Nuneaton Abbey Theatre and Arts Centre
The Nuneaton Abbey Theatre and Arts Centre is run on an entirely voluntary basis (apart from a
paid part-time cleaner), occupying a Council-owned building in one of the more deprived areas
of Nuneaton.

The centre is run by a management team of chair and vice chair and a committee of 7-8 people
which deliver tasks such as marketing, publicity, bar management etc. Some user groups are
represented on this committee. In practice a few people are very active and at least one key
person is trying to reduce their involvement. The committee is supported by a team of
volunteers aged 14 upwards including bar staff, technical etc.

The Centre has reopened in November 2003 following a part refurbishment caused by the
finding of asbestos in part of the technical space. The Council financed both the repair works
and losses incurred during its closure. Since the refurbishment has been carried out, the
facilities have improved to provide a good quality amateur and theatre space. Further work is
required in the upper part of the building to enable full use of the space.

It would be fair to say that for an amateur theatre the ground floor and theatre space is of a
good quality. The upstairs part of the centre still requires work to take it up to a good standard
for the holding of workshops and classes etc.

The Council and Centre need to develop an improvement plan detailing how the centre is going
to maintained and developed over the next 10 years. Such a plan should review new and
existing facilities and look at how the building can be maximised for the benefit of the local
community.

Use of the Centre should be reviewed, looking at enabling the building to be open during the
day so it can be further used by the local community. There are a number of other potential
areas of growth for the Centre including the imminent closure of Coventry College and
development of links with schools and colleges, both in terms of using the venue as
performance space but also developing a placements programme.

At present the management team at Nuneaton Abbey Theatre and Arts Centre are able to
manage their finances, however to expand/develop the existing program more assistance will
be required.

The Centre have stated that they would welcome a Service Level Agreement which specifies
what the council funding should support. Any agreement should also make clear what
expectations the Centre should have in terms of aims, vision and support.

Recommendations:
      Develop a new lease agreement with the Centre management for the building, which
       clearly states the responsibility of the tenant, and the Council.
      Develop jointly an improvement plan proposal for how the centre will develop in the
       future.
      Develop a Service Level Agreement.
      Support the centre in appropriate skills development for the Arts Centre to develop it
       infrastructure.




                                               22
DRAFT ADP
Chilvers Coton Craft Centre
This Council-owned craft centre, based in the outskirts of Nuneaton has been operating for 12
years and was developed through European Regional Development Funding with the aim of
developing businesses and increasing tourism.

Businesses within the centre represent all areas of crafts from the more traditional pottery and
jewellery to cake design and war gamers materials. The latter would not generally be included
under the definition of creative industries.

There is currently a waiting list for the units, demonstrating that there is local need.

Issues and potential opportunities:
         Revision of rent rate, flat rate for rent, consider changing taking into account
          individual circumstances (starter rent)
         Review opening hours of the centre, to reflect consumer patterns
         Review lack of other facilities in the area to attract tourists – the heritage centre
          currently open 2 hours per week
         Consider and review reasons for past history successes and failures - some
          businesses move out quickly due to lack of a viable business plan + potential lack of
          quality of some companies may lower visitor experiences
         Offer business advice to companies
         Develop a partnership to offer space for young people and businesses who are
          starting out (i.e. an incubation space)
         Redefine the nature of the organisations which use the space
         Develop joint projects with the Heritage centre to potentially include artists in
          residence
         Develop a space which can be open for extended hours to publicise the centre
         Set out criteria and standards for future tenants


Hinckley and North Warwickshire College
The college is the main body for further and higher education for residents of the Borough.
Offering courses in a wide variety of subjects, including 3D and graphic design, textiles, fashion,
media and performing arts course in full and part-time programs in the field of Art and Design

During the 2002-03 College year more than 25,000 individual learners enrolled on more than
45,000 individual learning programmes. 2,016 full-time learners were aged 16–19, 345 were
aged 20–29. The average age of all students was 37 years. 2,622 learners were aged over 60,
all studying part-time.

Many of the learning opportunities which the College offers are in the well resourced two main
sites and eight permanent outreach centres. In addition, the College again delivered learning
opportunities in over 140 different venues in Northern Warwickshire and Southern
Leicestershire.

Potential opportunities to build links with the college, in terms of:
          Creative Industries development for young people
          Using college students to enhance the voluntary arts infrastructure in the Borough,
           perhaps through placements
          Encouraging students to stay in the area after they have graduated, to develop and
           showcase their work




                                                 23
DRAFT ADP
Schools
A number of schools in the area are currently being used as performing arts spaces for Live and
Local – Etone and Nicholas Chamberlain. The Borough’s other community school is also
interested in taking work.

In the past the Council has invested in arts facilities in schools in order to develop ‘dual use’. It
would be worth revisiting this in order to assess the usage of school facilities by the local
community, with consideration given to evening classes and vocational courses

Links with schools should be developed in partnership with County Council colleagues and the
WAYC where appropriate.

10 schools in the Borough have an Artsmark award.

Private businesses providing access to the arts
There are opportunities to build links with private organisations such as the Odeon Cinema


Odeon Cinema
The 8 screen Odeon Cinema is situated in a Leisure park on the outskirts of Nuneaton and is a
key leisure venue in the area. There is potential for exploring future ideas, which could involve
working with the cinema to promote the arts and themed events.


Other visual arts spaces
A variety of spaces exist that could be turned into temporary visual arts exhibition spaces with
support from the Council. Some may also require temporary exhibition stands.

         Civic Hall (see above)                                 Town Hall
         Bedworth Arts Centre                                   Civic Office
         Bedworth Leisure Centre                                Bedworth Market Hall
         Hatters Community Centre                               Jubilee Leisure Centre
         Ramsden Centre – facility for adults                   Edwards Lane Day Centre
          recovering from strokes (not currently a
          public space)

This list is not exhaustive and can be explored in more depth.

It is recommended that the Council works with these groups to explore opportunities and
partnerships.


Nuneaton and Bedworth CVS
Nuneaton and Bedworth CVS represents and develops the voluntary and community sector in
the Borough. They employ 21 staff in total and, as well as delivering core CVS and volunteer
functions, deliver key projects around the Compact, Healthy Living and Training.

Their Training Officer works with groups in the area to support them in dealing with structural
issues, developing opportunities, supporting them in fundraising and working directly with
funders and statutory agencies.

The officer has worked with a number of voluntary arts groups in the area some of which have
taken advantage of training opportunities offered by the CVS.

The accredited training courses that they offer include basis skills, key management skills,
training the trainer and community enterprise. They also offer non-accredited training including
staffing issues, incorporation, business planning etc.

There is scope to develop further joint work with the CVS and the arts infrastructure in the
Borough.




                                                24
DRAFT ADP

Community Centres
The development of appropriate and accessible venues at neighbourhood level is a key facet of
community development through arts.

The Council operates 2 community centres in the Borough and there are a number of other
centres run by management committees or by other partners. These groups may have facilities
available for groups such as darkrooms, kilns, studios, flexible performing arts spaces,
equipment etc.

There is currently no list of facilities or their availability of spaces. Bulkington Village Centre has
undertaken a number of successful productions of Live and Local shows but the Council is not
aware of other facilities.

It is recommended that further auditing of potential arts facilities at these centres be carried out
in partnership with the Council’s Community Development staff.


Other groups supported by the Council and working in the arts
A variety of other groups operate in the area and have been sent questionnaires for competition
for the ADP.

The Nuneaton Festival of Arts delivers an annual festival of both visual and performing arts
which takes place in a number of venues in the Borough including the Museum and the Civic
Hall.

A variety of other groups are involved in the arts and were sent questionnaires for completion,
the results of which are summarised in consultation section on page 17.

The Council also supports a large programme of cultural events and activities which take part in
the Borough. Events which feature arts elements, both directly and co-promoted including:

          Bedworth Street Entertainment Festival
          Hand Turned Victorian Organ Festival
          Nuneaton Canal Festival

The Council also directly funds, through an annual budget of £20,000 approximately 34 smaller
events including 3 town centre carnivals and Bedworth Folk Day and Craft Fair (the biggest
winter folk festival in the Country).

The Council’s Events Officer feels that there is particular scope to develop the Canal Festival,
activities associated with heritage and activities which celebrate the cultural heritages of the
Borough. In addition the Nuneaton Festival of Arts could potentially be supported to increase its
reach.


Community parks
Community Parks in the Borough have been used for a variety of creative activities both as a
venue for events and also for the placement of public art.

The Parks department are creating a strategy, therefore it is recommended a section is
dedicated to arts activity, considering opportunities and participation.




                                                 25
DRAFT ADP

RESOURCES
Champion for the Arts
An advocate is required who can campaign, champion and articulate the benefits which the arts
can deliver for local communities. Within Nuneaton and Bedworth such an advocate would
ideally be an elected member drawn from the cabinet. The Arts has delivered across a number
of committees and portfolios but the strong current emphasis on facilities, services and
encouraging healthy life styles suggest that the portfolio holder for Culture and Recreation may
be the appropriate candidate.

The Council’s key aims in the Corporate Plan 2001/2004 of particular importance to this
portfolio holder are the aims of improving the quality of life for all who live in the borough, in
particular:
     enhancing opportunities for recreation, culture and leisure (key aim 3, objective 6)
     encouraging healthier lifestyles (key aim 3, objective 4) through sport and exercise
     targeting resources to those facing poverty and discrimination (key aim 3, objective 2)

Arts Development Officer
Nuneaton and Bedworth Borough Council employ a full-time (37 hours) arts professional in the
post of Arts Development Officer. The role of the Arts Development Officer is to develop the
arts profile of the Borough, to increase participation and create new opportunities for arts
activity, whilst maintaining a contact point with arts groups and individuals in the Borough.

The officer manages a small budget, much of which is allocated as support grants for
organisations working in the Borough. The officer is able to work in partnership, and to match
fund in order to lever in external funds for project work.

A key issue for the officer is to prioritise the objectives of the strategy, and that other officers
recognise the value of the arts, and assist in delivery and support of projects.

NBBC Arts
The Arts Development Officer is currently line managed by the Senior Museum Officer, and
based at the Museum and Art Gallery in Riversley Park. The department is part of the Public
Amenities section and sits under Environmental Services in the council structure.

Arts Liaison Group
In January 2004, the NBBC Arts Liaison Group was established for key officers with elements of
the Arts in their job role to work together enabling a good working partnership between all
(areas of the council). With the key words: Communication, Cooperation and Collaboration, the
aim of the group was
     To provide a central resource for co-ordination, publicity and information for the range of
         arts activities
     To support and enable Arts projects and initiatives across the council to expand and
         develop
     To share resources, expertise, experience and identify best practice for arts related
         projects
     To benefit as a group from training and information on Arts related topics
     To ensure a cohesive and equitable approach to securing funding for arts projects




                                                26
DRAFT ADP

LOCAL CONSULTATION
As part of the consultation for the Arts Development Plan, short questionnaires were sent out to
local amateur groups and individual artists in the Borough who deliver arts in the borough. The
mailing list was compiled from the existing Arts Directory, as well as being advertised in the
press and available to download from the council website. The following tables outline the
trends and conclusions found.

Arts Groups
From the 29 mailings, the questionnaire was returned by 45% of the Arts Groups mailed and the
art form activity undertaken by respondents breaks down as follows:

          55% performing arts                      38% visual arts               7% mixed arts
                               What arts activities does your group undertake?

                            Crafts
                           Dance
                         Musicals
                    Popular music
                       Mixed arts
                       Film/Media
                     Photography
                       Visual arts
                           Drama
                       Folk/Roots
                   Classical Music

                                     0         5             10         15           20
                                                          percentage


   The groups who replied had an average membership of 27.

   The majority of groups had at least 80% of their members resident in the Borough,
   a figure which suggests considerable local demand.

The groups surveyed where all involved in participation related activities and audience groups
were not examined.

   As might be expected, a higher percentage of women (65%) take part in groups
   than men, which reflect with national trends).

   40% of groups have members with disabilities, which is a relatively high figure.

   An impressive figure of over 1800 activities take place per year, however there is a
   small number of double counting by organisations and their venues.

In terms of venues used, people are either fairly or very satisfied with all of them. It would be
worth the auditing each facility, examining Disability Discrimination Act (DDA) requirements, etc.

    69% of groups have applied for external funding
Interestingly none have raised funding from Awards for All which is primarily directed towards
community groups. The vast majority of funding is gained from the 2 Local Authorities. This
suggests that groups may be reliant on Council funding and could be directed elsewhere at
times. The aspiration to raise further funding by the groups and the lack of suggestions given
implies that there is a strong training need.



                                                     27
DRAFT ADP

In terms of development needs, the following emerged as most important:
         Funding for voluntary groups and advice about where to get it
         Marketing and publicity advice
         Access to specialist equipment
         A recognised contact point for support
         Audit of facilities

It should be noted that a network for local groups was only considered to be fairly important, as
was support on running events.


                   How important do you consider these areas of development to be, for
                                             arts groups?
                                           0      2        4           6                8             10         12

                   Funding assistance

            Assistance with marketing

                       Funding advice

             Recognised contact point

        Access to specialist equipment

                       Better facilities

       Access to sessions and training

             Advice on running events

              Opportunities to network

                                                               Very    Fairly      Not at all

Other suggestions which would be deliverable are:
        A listing directory of community facilities and arts groups
        Events diary

This gives a clear steer on local needs and may assist the Arts Officer in prioritising support. It
should be recognised that non-users have not been surveyed, which may identify additional
needs and requirements.

Artists
The artists survey response rate was 9 of 21                     What arts activities do you undertake?
questionnaires sent.
                                                                  Dress
                                                                                        Visual arts        Popular
    5 of the 9 considered themselves to be                        making
                                                                                           19%              Music
    professional artists and the vast                              6%
                                                                                                             6%
    majority of the artists delivered visual
    arts and crafts related activity.                                                                         Film/Media
(Although it was aimed that the questionnaire                   Illustration                                      6%
should also be targeted towards performing                           6%
artists, they may have felt the term ‘artist’ was
not relevant to them.)
                                                                                                            Mixed arts
In terms of activities undertaken,                                                                             19%
    27%      of     respondents                undertook                       Crafts
    exhibitions                                                                38%

   40% undertook teaching or running
   participatory activities

   23% undertake commissions or public art

                                                       28
DRAFT ADP

Surprisingly no respondents had applied for funding either to undertake activities or develop
their businesses. This may be a future area for development. It also suggests that local artists
are either being employed directly or working on selling activities rather than developing
projects themselves.

In terms of areas for development, the following came up as important:
         Recognised contact point for support
         Assistance with marketing
         Improved facilities
         Assistance with running a creative business

Encouragingly, many of these can be put in place through partnerships around supporting the
creative industries in the Borough.

It is surprising that few prioritised support on working with community groups when over 40% of
them did this area of work. It suggests that they do not feel they have training needs. The lack
of priority given to accessing funding also suggests that these artists do not see themselves as
developing partnerships for the delivery of arts activities. The group seem reasonably
supportive of the development of a forum to share experiences and discover new opportunities

                       How important do you consider these areas of development to be,
                                                for artists?

                                                             0    1   2          3             4           5   6   7


                              Recognised contact point
                              Assistance with marketing
                                         Better facilities
                  Advice on running a creative business
             Access to artistic professional development
                      Networking and mentoring advice
                                        Funding advice
             Training on working with community groups
                         Access to specialist equipment

                                                                          Very       Fairly   Not at all



In summary, this questionnaire has been useful in measuring the needs of visual arts and
craftspeople. Further work needs to be done in terms of performing artists in the Borough.




                                                                 29
DRAFT ADP
Achievements
The following are a sample of projects delivered between 2003-2004, demonstrating the
breadth of arts activity managed by the Council.

Motionhouse - Urban Impact
A dance project, incorporating street dance, breakdance and hip-hop, intended for young
people (12-18 years old) led by the award winning dance theatre company Motionhouse and
part funded and PAYP (Positive About Young People). The five action packed days of fun,
creativity and energy culminated in two public performance - Nuneaton Town Centre on
Saturday’s busy market day and adjacent to the skate park in Bedworth’s Miner’s Welfare Park
on the Sunday. The project achieved the following objectives:
          Provided summer holiday activities for young people
          Engaged young people in activity, preventing nuisance youth crime
          Provided young people an opportunity to learn and try new things
          Installed confidence within young people
          Involved a diverse range of young people, with the aim of encouraging community
           cohesion and removing barriers to social inclusion
          Provided young people with physical activities, other than the traditional sports
          Encouraged community awareness, with the sharing events designed to break down
           barriers between young people and the community in mutual settings
          Utilised existing venues and spaces for new and developmental projects

OUTPUT – Activity engaging young people in new skills

Warwickshire Artsweek 2004
The county’s main creative industries project featured more than 200 artists involved in 134
planned events and exhibitions countywide. The week-long celebration (July 3 - 11) showcased
the work of both amateur and professional artists created in all sorts of ways, from painters,
sculptors, potters, photographers, textile-makers, glass and woodworkers, and more - exhibited
in all kinds of places including farms, village halls, garden centres and even at a landfill site.
Nuneaton and Bedworth representation more than double from the previous artsweek two years
ago, with 8 artists staging solo shows who are residents of the Borough and 2 group exhibitions.
The Open Studios, exhibitions, artist–led residencies and related participatory events achieved
the following targets:
          Promoted the visual arts and crafts activity in the county
          Provided local artists the opportunity to develop their practice
          Developed new audiences for Artsweek
          Increased economic income for the creative industries and from visitor audiences
          Offered specialist training to the 200 artists participating in the event, and other artists
           in the county

OUTPUT – Extensive array of exhibitions in a variety of venues, introducing visual art to new
and existing audiences, whilst contributing to the economic income for creative industries.

Public Art – Ribbon Reels project
Graeme Mitcheson, a stone sculptor and artist, was commissioned to design and create a
sculpture for Bedworth Rye Piece Ringway junction with King Street. The project formed part of
the Town Centre Enhancements work funded with European money. The brief asked for an
artwork that acknowledged the heritage of the town, and involved the community in the design
and creation of the sculpture. Graeme designed a sculpture, which is a series of stacked ribbon
reels, representing the ribbon weaving industry, with each reel detailing other Bedworth
industries from the mining pits, canal routes and hatting heritage to Bedworth’s many pubs. The
project:
          Enabled the artist and community to create a piece of artwork that increases
           sense of place
          Engaged and involve young people and old people in the development of the
           project, developing a sense of ownership and civic pride
          Celebrated the heritage of the town, whilst enhancing a public space

OUTPUT – Enhanced public spaces, celebrating heritage whilst involving the community in the
design development.


                                                 30
DRAFT ADP

FOAL – Festival of Arts Literature
Held in May 2004, the FOAL weekend was the first project that the Arts Liaison Group worked
on together. The festival was a collaboration of a number of fun and interesting participatory
events aimed at interesting the diverse cross-section of the community, from the George Eliot
Day and the associated tour, to other accessible activities, including storytelling, family trail,
talks, performances, poetry workshops, etc. The small number of officers and groups who
worked on the project deemed the project a success, and plan to evaluate the potential for
development on the future. The event was regarded a success as it:
          Brought together a number organisations and individuals under one umbrella theme,
           therefore sharing publicity and related administrative tasks.
          Provided activities for all ages and abilities, at a number of existing venues
          Developed audiences for themed events

OUTPUT – Celebratory event, embracing Borough features which engaged all community
audiences.

Classical Series at the Civic Hall
The initial concept of a Classical Music Series was developed by the previous Civic Hall
manager and comprised of a series of orchestral concerts funded primarily by the Arts Council,
West Midlands. This series has included developing a partnership with the Orchestra of the
Swan from Stratford on Avon, under the direction of David Curtis. It also included the long-
standing partnership with City of Birmingham Symphony Orchestra (CBSO) who used the Civic
Hall for many years as a rehearsal space and concert venue before the building of the
Symphony Hall in Birmingham. The partnership still flourishes with two annual concerts given by
the CBSO. The current Civic Hall management are developing the Classical series with a more
diverse range of events and now includes opera, ballet, piano recitals, choral work and local
schools symphony orchestras. There has been a development recently where the Orchestra of
the Swan have joined Atherstone Choral Society in a joint concert, to great success. Funding for
professional orchestras still relies heavily on Arts Council England and applications for grants
are required annually.

OUTPUT – Programme which introduces and raises awareness of classical music to a variety of
audiences

Museum and Art Gallery, Banner Project
Artist Tracey Latimer worked with residents from Cheverel Place to produce a banner/window
covering which feature in the museum’s “Glimpses of the Past” exhibition. The residents were
transported to the museum for the day allowing them to leave everyday life aside for a few
hours. The project allowed the tenants to see part of the museum’s collections, which have
never been on display and examine them closely. The residents were then able to develop their
art skills to produce lino prints based on the collection. Tracey Latimer made a subsequent visit
to show the work she had done to prepare the banner. The residents were invited to see the
banner on show.

OUTPUT – Activity engaging not regular visitors in the research and creation of a temporary
installation for the public space.




                                               31
         DRAFT ADP
         Key issues facing the arts in the Borough
                    STRENGTH                                                    WEAKNESS
    elements of the Borough have strong heritage              areas of the Borough lack identity + distinctiveness

            large arts venue, Civic Hall                       lack of volunteer base for arts centre management
                 two Arts Centres                             organisational development issues with arts centres
number of community venues (sometimes under used)

               Museum and Art Gallery

            strong presence of Public Art                     lack of knowledge + ad hoc installation of public art

      number of schools with Artsmark awards
                                                                    lack of knowledge of event, opportunities
        N+B stages a large number of events                                poor marketing and publicity

      number of young professional local artists                  artists lack of confidence + identifiable skills

        high number of vol. sector arts groups                   lack knowledge on basic administrative issues

                                                                                lack of evaluation

    internationally recognised artist, George Eliot            lack of local interest + understanding of GE’s work

  number of professional arts companies in county

    large hospital with interest in Arts and Health

      regeneration project already established,                                 lack of quality craft
            Chilvers Coton Craft Centre

                                                   CHALLENGES

 strong working relationship with ADO’s within county
                                        establish newsletter / website for
                                            events, opportunities, etc.

                                               work with arts centres

                            work with community centres, to best utilise their facilities

                  establish an Arts Liaison group (improved co-ordination, communication, etc.)

                   establishing a training programme, for both amateur and professional artists

                utilise George Eliot interest to bolster events (suitable for the intended audience)




                                                        32
DRAFT ADP
Aims and objectives
Research and current approved documents has identified the following:

‘Nuneaton and Bedworth Borough Council will enable local people and visitors to
experience and participate in high quality and distinctive arts activity. This will be
delivered through sustainable partnerships and will be accessible to all sections of the
population.’

For potential initiatives and projects, the Council needs to determine whether it is most
appropriate to:
        Deliver directly
        Enable activities to take place through funding and partnerships
        Advise other organisations who will deliver

From the research for this document, the following aims and objectives have emerged as key
areas for Arts Development to work on.

1.      Developing the natural and built environment of the Borough through arts
 a) Public art
     Auditing, mapping and publicising the public art which already exists in the Borough
     Developing heritage projects to celebrate and enhance public art
     Exploring collaborations and partnerships to develop further projects
     Working with the Planning section and other partners to ensure that Env.29 is effectively
      implemented and delivered – including developing management processes for decision-
      making over artworks and projects
     Work with subregional partners to raise the profile of the benefits of public art and develop
      support mechanisms and projects


 b) Natural environment
     Enable arts projects and initiatives to develop usage of parks and open spaces in the
      Borough
     Enable arts projects and initiatives to develop waterways and other natural features in the
      Borough
     Develop partnerships for delivery of arts activities and projects with the natural
      environment team for landscape development


 c)    Town Centres Development
     Work with Town Centres team to ensure arts input into improvements and developments
      within Nuneaton and Bedworth
     Explore creative solutions to address issues such as empty buildings and environmental
      initiatives


2.      Developing the professional and voluntary arts infrastructure in the Borough
 a) Voluntary sector
     Audit support given by the Council to the voluntary arts sector and share information
      between service areas
     Develop common policies and procedures for the award of grants to the voluntary arts
      sector
     Develop Service Level Agreements for the two Arts Centres and common monitoring for
      arts grants
     Address organisational development issues for the Borough’s Arts Centres
     Identify priorities and develop training and support packages for the voluntary sector in
      conjunction with other partners
     Recognise and celebrate achievements of voluntary arts sector, potentially through the
      development of an Awards programme



                                               33
DRAFT ADP
    Develop advice and information services for local groups on issues such as insurance,
     health and safety etc
    Develop common usage policies for amateur and voluntary arts groups of Council owned
     and managed facilities and venues
    Develop a comprehensive database of voluntary and amateur arts activity


 b) Professional arts activity
    Develop opportunities for local people and visitors to experience high quality professional
     arts activity in a variety of venues and contexts
    Provide support and training for professional artists in the Borough
    Support professional arts organisations to work in the Borough for both participatory and
     audience based activity, with appropriate funding and partnership agreements


 c) Venue development and consolidation
    Ensure that there is an appropriate range of high quality venues for consumption and
     participation of arts activities, taking account of facilities outside the Borough
    Encourage facilities to work together including joint promotion, anti clash, joint festivals
     and marketing
    Undertake and publish audit of potential spaces for arts activity and exhibition in the
     Borough, both Town Centre and community based, in conjunction with partners such as
     Warwickshire Arts Week and Community Development.
    Develop joint working with schools including usage of facilities
    Support the development of a network of venues across the Borough for the temporary
     exhibition of visual arts
    Identify gaps for provision such as rehearsal space and work with partners to find joint
     solutions


 d) Marketing
    Developing appropriate marketing tools for arts in the Borough that balance publicising
     community activities with attracting tourism
    Improving marketing links between organisations
    Giving appropriate and deliverable support to local groups, to potentially involve training
    Exploring development of arts specific What’s On Guide


3.      Bring together and develop communities through the arts
 a) Partnership development and audit
    Audit ‘cross cutting’ arts activities taking place in the Borough, delivered both directly by
     the Council and through partnerships
    Develop and deliver internal training on working with communities and accessing
     resources and support for officers with an arts input
    Ensure that community and participatory arts activity is fully represented in the community
     plan
    Advocate for the role of arts in regenerating communities by developing demonstration
     projects and sharing information within the rest of the authority


 b) Arts and young people
    Support future development of Warwickshire Youth Arts Network and associated projects
    Consult with young people and develop initiatives to ensure arts activities are provided in
     the Borough which are accessible to and attractive for young people
    Encourage the participation of young people in voluntary arts activity, potentially through
     placements at the Arts Centres
    Work effectively with provider of arts activity for young people to ensure information and
     good practice is shared
    Support young people to develop of creative businesses and undertake further training
     and education



                                              34
DRAFT ADP
 c) Arts and health
    Support the George Eliot Hospital in the development of its arts strategy
    Develop arts and health projects in the Borough which demonstrate the benefits to health
     and wellbeing of taking part in arts activity with partners such as the Primary Care Trust
     and Hospital
    Explore links with sports officers to develop dance and movement activities and projects
    Use facilities at the hospital for exhibitions, publicity, events etc.


 d) Cultural diversity
    Work with partners such as the CVS to build capacity of culturally diverse groups to enable
     them to take part in arts activities
    Identify local cultural groups and support them to take part and attend Council supported
     cultural events and activities
    Develop activities around cultural festivals such as Black History Month
    Ensure that cultural activities are fully publicised and promoted to diverse groups in the
     Borough


4.     Using arts to celebrate the identity of the Borough
    Develop arts and heritage projects which define and celebrate the past, present and future
     identity of the Borough
    Further develop the cultural events programme by defining and enhancing the core
     programme and developing and promoting new events
    Develop joint packages of events and activities which can be promoted to visitors and
     local people
    Develop a high profile ‘campaign for the arts’ which publicises what is already happening
     in the Borough
    Define the ‘unique selling points’ for arts in the Borough and publicise them throughout the
     region
    Further develop the potential of Borough in Bloom to incorporate arts elements
    Further develop arts projects and initiatives to celebrate the Borough’s twinning and
     European links
    Develop the full potential of the proposed Festival of Arts and Literature and jointly develop
     new activities and festivals such as the proposed comedy festival
    Work with the private, public and voluntary sector to enable them to input into arts
     activities


5.     Developing the economy of the borough through creative activity
    Maximise the tourism potential of arts in the Borough
    Develop Creative Industries in the Borough in conjunction with partners
    Develop support for start-up creative businesses including advice and venue provision
    Develop the full potential of the Crafts Centre through regeneration partnerships
    Explore the potential of regenerating the town centres through developing cultural and
     creative quarters such as studio space for artists


6.     Develop partnerships for arts in the Borough
    Explore workable options and relaunch an arts forum for the Borough with appropriate
     partners to support the voluntary sector and local artists
    Maximise the benefit to the Borough of the new subregional partnership arrangements for
     arts
    Work jointly with key regional and county partners such as Arts Council West Midlands
     and Warwickshire County Council to maximise opportunities and resources for arts in the
     Borough
    Develop an arts officers liaison group within the Council to develop joint projects, share
     information and offer training and support
    Bring professional groups into the Borough to promote high quality activity and develop
     projects with local people


                                               35
DRAFT ADP
Outcomes
Some key outcomes stating where arts in Nuneaton and Bedworth Borough should be in 3-5
years time

The two Arts Centres:
        operating committees
        robust volunteer base
        health + safety, child protection, volunteer policies in place and implemented
        spaces used effectively

Core council projects running effectively
        FOAL (Festival of Arts Literature)
        Heritage Weekend
        Black History
        Comedy Festival

CSW Arts Partnership projects benefiting the Borough
        Dance Development
        Public Art
        Creative Industries

Live + Local strong presence and relationship with venues and local promoters

Public Art
          Current Borough Public Art documented
          Planning Department knowledgeable in Public Art potential
          Public Art Policy adopted

Progressively engaging hard to reach communities and target groups
         Young people
         Cultural diverse groups
         Areas in need of crime reduction




From these aims, the following key outcomes are recommended:

    Increased participation by local people in arts activity
    Increased visitor numbers at arts and events and facilities
    High quality and accessible venues for arts activity
    A measurably higher profile for arts activity in the Borough
    Increased resources for arts in the Borough




                                               36

				
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