Sales Director Regional Manager in Detroit MI Resume Keith Purdy by KeithPurdy


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									                                             Keith Purdy

                                      S E N IO R S A L ES L EAD ER
Dynamic and accomplished Sales leader with a reputation for delivering and sustaining revenues within highly competitive
markets by aggressively identifying opportunities, developing focus and providing real world business solutions. Extensive
expertise at leading cross-functional teams and building consensus across multiple organizational levels. Has a positive
“We Can Do It!” demeanor with a leadership style consistent with getting the best from any sales team.

                                            Key Areas of Experti se

       Coaching, Mentoring & Sales Team                          Led multiple, geographically dispersed Sales
       Development in Customer Acquisition,                      & Trade Marketing teams over diverse
       Expansion & Retention                                     account channel base
       National Sales Leadership Experience                      Strategic Sales Planning & Development
       Budget Development & Execution                            Contract Negotiations & Program Development
       Revenue management of $225m+                              Market Analysis & Product Launch Strategy

                                       EXPERIENCE & ACHIEVEMENTS

SALES DIRECTOR, Total Business Consulting, Inc.                                                            2009-Present
Consulting company with over 125 years of combined experience helping over 400 small and medium sized (non-profit
and for profit) businesses throughout the United States, Canada and Mexico in a wide range of disciplines, including
strategic planning, marketing, management, finance, organizational development, operations research, human resources,
and high technology.
Led the Sales and Marketing efforts for the US, Canada and Mexico with revenue responsibility of $11 million and
managed a team of 12.

Projects & Accomplishments
   Manage team of 12 and 5 sales support team members.
   Increased sales 20% year over year from $5 million 2009 to $11 million in 2011
   Manage the sales team, coach need identification, project scope requirements and pricing
   Development of strategic business plans, bank presentations, and sales and marketing programs
   Hire, train and manage all sales team members

SALES DIRECTOR, Order Inn Hospitality Services, Inc.                                                        2006-2009
Order Inn Hospitality Services is the largest national food and hospitality services company servicing the hotel and time-
share industry. The company handles all food, travel, reporting and customer service needs.
Led the North American Sales and Marketing teams with direct revenue responsibility of $40 million with 25 direct sales

Projects & Accomplishments:
   Turned around profitability from a yearly loss to $2.8 million in 2006 to a $6.8 million profit in 2009
   Increased company presence from 12 states to 37 states in 3 years
   Managed a $15 million sales and marketing budget
   Negotiated new sales with all National companies in the Hospitality, Service, and Restaurant industries to increase
    company business portfolio
   Planning, analyzing, and execution of yearly company operational budget

                Commerce Twp., MI 48390 ■ 702.813.2083 ■
Keith Purdy, Continued                                                                                 Page 2

SALES DIRECTOR, Second Wind PC's, Inc.                                                                 2001-2006
Second Wind PCs (a division of M/C Leasing) provides recent off-lease computing technology from Fortune 2000
companies to small businesses, schools, non-profit organizations, and consumers in the United States and Canada.
Led the Sales and Marketing efforts for the US and Canada, with revenue responsibility of $225 million and managed a
team of 70+.

Projects & Accomplishments
   Increased sales $167.7 million from 2001 to 2006 while only increasing staffing levels by 5%
   Managed for 55 sales reps and 15 sales support staff
   Responsible for the coordination and planning 8 yearly trade shows both US and International
   Management responsibility for the companies 7 retail store locations

REGIONAL MANAGER, Arden Companies, Inc.                                                                 1999-2001
Arden Companies is one of America’s leading manufacturers and marketers of outdoor products.
Led the Sales teams with direct revenue responsibility of $90 million with 13 direct reports.

Projects & Accomplishments:
   Grew revenue from $65 million to $90 million within a 3 year period
   Managed daily sales activity of the team
   Responsible for forecasting, new product line development
   Negotiated new national sales agreements with Fortune 500 companies like WalMart, CostCo, Target, Sears and K-
   Identify and evaluate new products and new corporate business opportunities
   Determine customer product requirements and appropriate pricing structure
   Preparation of various production and operational reports, including P & L reports


REGIONAL MANAGER, DHL (previously Air Express International, Inc.)
GENERAL MANAGER, Dunham’s Sporting Goods Corporation, Inc.
GENERAL MANAGER, Arbor Drugs, Inc.
SALES MANAGER, Audio Visual Systems, Inc.


                                 MBA STRATEGIC MANAGEMENT at Davenport University
                            BACHELOR OF BUSINESS ADMINISTRATION at Davenport University
                         ASSOCIATE BUSINESS ADMINISTRATION, FINANCE at Davenport University

                                        TRAINING & CERTIFICATIONS

       Master Certification, Applied Project Management at Villanova University

                                            TECHNICAL PROFICIENCY

    MS Office (Word, Excel, Outlook & PowerPoint), CRM, Demand Planning, Vendor Scorecard, Customer Contribution
    Margin Calculator, Oracle Financials, Social/Professional media (LinkedIn & Twitter)

                Commerce Twp., MI 48390 ■ 702.813.2083 ■

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