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Kickstarter-Worksheet-v-1.0-xlsx

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					Planning Your Kickstarter
                TOTAL BACKERS:           161
                TOTAL PLEDGED:       $10,572


          Rough Budget
Renting Rehearsal Space              $1,000
   $50/hr

Paying People                        $1,000
   at least $100/person/day

Feeding People                        $300
   $25/person/day

Graphic & Basic Web Design            $500
   $50-$75/hr

Recording Engineer & Mix/Mastering    $750
   $50-$75/hr

Transportation                        $350
   $50/day for van and gas
   $250 for out-of-town

Costumes/Props/Makeup                 $200
   $20/character

Filming & Editing the Footage        $1,000
    $50-$75/hr to edit
Equipment Rental                   $400
   $200/day

Hard Drives, Batteries, Misc.      $250
   Random stuff you have to buy

Backer Party                       $500
   Let's say $500

20% Contingency                   $1,250
ckstarter v1.0        Kickstarter Fee (5%):        $529
              Amazon Fee (estimated at 4%):        $423
                Making All Those Rewards:        $2,071

     You Have this much left to spend on art:    $7,550
           Your art costs this much money:       $7,500
          How much do you have left over?:          $50



   Rewards Structure
          Pledge            $1     or more
                    27 backers               0
             COST PER UNIT:        $0
          Digital Thanks - your name on our
          Thank You page with a link (make it
          free to make!)


          Pledge          $10       or more
                   37 backers               1
            COST PER UNIT:          $1
          Physical Thanks: a note, a
          postcard, a photo. Sign it!
          Handmade and cheap to make!


          Pledge            $25     or more
                     43 backers              2
              COST PER UNIT:        $3
          Very solid reward: often a ticket,
          CD, DVD, or other copy of an
          artistic product.
Pledge           $50       or more
          28 backers                3
   COST PER UNIT:          $10
Exciting reward: a lot of people go
for $25, so make the $50 reward
special to up the amount


Pledge           $100     or more
         17 backers               4
    COST PER UNIT:        $25
If you can, make something small
but special for each of the $100
people. They love you.


Pledge          $500     or more
            6 backers            5
   COST PER UNIT:        $100
Something bigger, creative and
handmade? Stretch beyond the
project itself.


Pledge        $1,000     or more
          3 backers               6
   COST PER UNIT:        $200
How about a private performance or
screening with minimal travel?



Pledge         $2,500    or more
           0 backers             7
   COST PER UNIT:        $500
A private performance with more
travel would be good, or more
people on stage…


Pledge        $5,000     or more
          0 backers                8
  COST PER UNIT:         $500
For this much money, treat it like a
commission for new art, just for the
backer.


Pledge         $10,000 or more
           0 backers                  9
    COST PER UNIT:         $1,000
This is Kickstarter's highest allowed
gift. GO ALL OUT. A whole extra
project?
Alexander Nevs
Chuck Colson
G. Gordon-Lidd
Chiang Kai-she
John Rogers
Michael Bay
Felicia Day
Brian May
Curtis May
Stephen Fry
Alan Davies
Prince Albert
Kate Mulgrew
Robert Picardo
Haile Selassie
Benito Mussolin
The Queen of S
King Solomon
Pharaoh Rame
Hammurabbi
Martin Sheen
Ashton Kutcher
Edward James
Lorne Green
Lorne Michaels
Al Franken
Barney Frank
Rick Stein
Julia Child
James Beard
Louis Pasteur
Charles Darwin
Harry Truman
Henry Clay
King Louis IV
Elizabeth Winds
Giles Coren
Franz Kafka
Gabriel Garcia-
Fiorello LaGuar
Damon Runyan
Ulysses S. Gran
Millard Filmore
Hubert Humphr
Tom Lehrer
Pompey Magnu
Julius Caesar
Imelda Marcos
JS Bach
CPE Bach
Fritz Lang
Stockard Chann
Oliver Platt
Tony Shalhoub
Stephen Colber
Hugh Laurie
Jon Stewart
Jon Oliver
Rupert Murdoch
Olivia Newton J
John Travolta
John Negropon
                                                        Average gift:   $65.66
                                                        Deadbeat %:     22.6%
                                                Most Popular Reward:       $25

                 # of backers of each reward:            27       37         43
                 $ pledged from each reward:           $27     $370     $1,075
              cost of making each reward set:           $0      $37       $129



Projected Pledges
                                           -1            0         1         2
Your ENTIRE Address Book              $0                $1     $10        $25
Harrison Ford                                                            1
William Tell                                       1
Queen Cleopatra                                                          1
Nikola Tesla                                                             1
Tim Berners-Lee                                               1
Adam Smith                                       jerk
Rene Descartes                                                           1
Suleiman the Magnificent
Bendict Arnold                                                1
Theodore Roosevelt
Jean-Baptiste Lully
Indira Ghandi                          1
Ray Kroc                               1
Thomas Paine                                                  1
Napoleon Bonaparte                     1
Steven Moffat
E. E. "Doc" Smith
Isambard Kingon Bunuel                 1
Ivar The Boneless
Snorri Sturluson                                              1
Ashoka                                                                   1
Bob Dylan                                                     1
Utah Phillips                                                            1
Dara O'Briain
Jo Brand                           1
Jon Scalzi
Wil Wheaton
Carl Sagan                                        1
Mother Jones                               1
Dylan Thomas             1
Zoroaster                          1
Jonathan Coulton
Alfred Brendel                             1
Robert Redford                                 nice guy
Hugh Grant                       oh well
Amy Poehler
Leonardo da Vinci      dead
Confucius              dead
Mithridates Eupator    dead
Johnny Appleseed                                 nice
Lou Reed
Laurie Anderson       lou gave
Robert Johnson
Ella Fitzgerald                            1
Aaron Sorkin                       1
Tim Cook                           1
King Henry V
Thomas Beckett        oh well
Sue Perkins                                1
Heston Blumenthal                                 1
Wylie Dufresne                                    1
Charlie Trotter                            1
Woody Harrelson         jerk
Upton Sinclair         nope
Sinclair Lewis         darn
Mark Twain                                 1
Emma Goldman             1
Helen Keller                                      1
DJ Jazzy Jeff
Paul Simon
Harry Belafonte
River Phoenix                              1
Dan Aykroyd                        1
Tina Fey
Alec Baldwin                      oh…
Michael Ceveris                            1
Stew                   1
George Eliot           1
T.S. Eliot             1
Nadia Boulanger            1
Edward the Confessor
Thomas Dewey                          1
James Madison                   1
Brent Spiner
James Doohan
Nana Visitor                    1
Paul Krugman                          1
Amanda Palmer
Neil Gaiman
Barack Obama
Groucho Marx                    1
Bud Abbott                            1
Lou Costello
Benny Hill                      1
Jack Benny                            11
George Burns           1
Gracie Allen           1
Mike Daisey            1
Mike Wallace
Chris Wallace                         1
Steve Doocey                          1
Mike Nichols                          1
Elaine May                            1
Victor Borge           1
Mike Tyson             1
Jimmy Buffett          1
Warren Buffett         1
Evander Holyfield      1
Melinda Gates
Christo
Alexander Hamilton             jerk
Aaron Burr                            1
Keith Olbermann        1
Johnny Unitas
Michael Stipe
Mike Mills                            1
George Harrison                       1
John Flansburgh                       1
John Linnel                            1
Harun Al-Rashid
Constantine the Great          1
Boudica                    1
El Cid                     1
Caractacus                 1
Caracalla                  1
Caligula
Catullus                       1
I, Clavdivs                    1
Derek Jacobi               1
Tim Schaefer
Mr. The History of Rome            1
Mrs. The History of Rome           1
The History of Rome Jr.    1
Jony Ive                   1
Alexander Calder               1
Andrew Carnegie
Michelangelo Buonaroti             1
Carl Kassel                    1
Carl Reiner                1
Carl Sandburg
Jeanne-Claude                          1
Maynard Keynes                         1
Steve Reich                    1
Philip Glass                   1
Michael Tilson-Thomas                  1
Josef Stalin                   1
Nikita Kruschev
Ravi Shankar                       1
Norah Jones                        1
Ruth Brown                             1
James Brown                            1
George Clinton
Frank Sinatra                      1
Roger Clinton                      1
Bob Dole                       1
Robert Mugabe                  1
Alexander Nevsky                   1
Chuck Colson               1
G. Gordon-Liddy            1
Chiang Kai-shek            1
John Rogers
Michael Bay              1
Felicia Day
Brian May                            1
Curtis May                   1
Stephen Fry                          1
Alan Davies
Prince Albert                    1
Kate Mulgrew                 1
Robert Picardo                       1
Haile Selassie                   1
Benito Mussolini         1
The Queen of Sheba
King Solomon
Pharaoh Rameses II
Hammurabbi
Martin Sheen                         1
Ashton Kutcher           1
Edward James Olmos           1
Lorne Green              1
Lorne Michaels                   1
Al Franken                           1
Barney Frank
Rick Stein
Julia Child              1
James Beard              1
Louis Pasteur                    1
Charles Darwin                       1
Harry Truman                     1
Henry Clay
King Louis IV
Elizabeth Windsor
Giles Coren
Franz Kafka                      1
Gabriel Garcia-Marquez       1
Fiorello LaGuardia       1
Damon Runyan             1
Ulysses S. Grant                 1
Millard Filmore
Hubert Humphrey                      1
Tom Lehrer                           1
Pompey Magnus                        1
Julius Caesar                1
Imelda Marcos                    1
JS Bach                  1
CPE Bach
Fritz Lang
Stockard Channing                    1
Oliver Platt                 1
Tony Shalhoub                        1
Stephen Colbert          1
Hugh Laurie                  1
Jon Stewart          1
Jon Oliver           1
Rupert Murdoch                    weird…
Olivia Newton John               physical..
John Travolta                1
John Negroponte
     28        17         6          3            0         0          0
$1,400    $1,700    $3,000     $3,000           $0        $0         $0
  $280      $425      $600       $600           $0        $0         $0




     3         4         5              6        7         8          9
  $50     $100      $500      $1,000        $2,500    $5,000    $10,000




                              Whooo!!

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sweet




        wow

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              nice.




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              yay!
awesome


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          nice
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huh

				
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posted:7/31/2012
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