CTO-Newsletter-Issue54-April2012

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					Issue 54 - April 2012




Welcome to CTP Issue 54                                                         Join the Caribbean Specialist
Your personal update on Caribbean news from the Caribbean                       Training Programme
Tourism Organisation. Edited by Ann-Marie Brooks, CTO London                                               The Caribbean Training Programme (CTP)
                                                                                                           takes you on a comprehensive tour of the region
Happy Easter                                                                                               highlighting the key selling points of 32 countries.
                                                                                                           You will learn about the diversity of the area,
The Caribbean Tourism Organisation would like to wish all CTP agents a                                     the facilities available, the climate and varying
Happy Easter! There are a lot of exciting things to read about in this issue;                              topographies of each destination. The end result
and lots of prizes to be won. Happy Reading!                                    is that you will be ideally placed to help your customers to choose the
                                                                                holiday of their dreams.
                                                                                z Help your clients make informed decisions
                                                                                z Increase your Caribbean sales
                                                                                z Have fun and make new friends in the industry
                                                                                Don’t Delay – register today by sending an email to Ann-Marie at
                                                                                abrooks@caribtourism.com.


                                                                                CTO Chapter Member Highlight –
                                                                                Paradise Promotions
                                                                                Paradise Promotions has
                                                                                grown and developed into a
                                                                                market leading full service agency,
                                                                                specialising in the branding,
                                                                                promotion and positioning of their
                                                                                clients who are all market leaders
                                                                                within the travel industry.
                                                                                Paradise Promotion’s mission is to
                                                                                devise campaigns that increase the returns on their clients marketing spend.
                                                                                They plan every campaign to deliver quality responses, which achieve
                                                                                commercial objectives tailor made for each client.
                                                                                They have over fourteen years expertise in promoting up-market travel
                                                                                products directly to a highly targeted UK audience as well as delivering full
                                                                                representation in the UK and across Europe.
                                                                                Paradise Promotions has a clear philosophy - to deliver the required results
                                                                                at the lowest possible cost to you. With their extensive contacts within above
                                                                                the line UK media they can create more coverage for less money providing
                                                                                you with a quality response.
                                                                                The following Caribbean properties are part of Paradise Promotions portfolio:
                                                                                Sugar Bay Resort & Spa USVI, Bay Gardens Inn, Bay Gardens Hotel and
                                                                                Bay Gardens Beach Resort & Spa, Saint Lucia.


Educationals
Nassau Paradise Island Promotion Board fam trip May 2012.                       Saint Lucia Tourist Board fam trips
For more information contact Suzanne@amgltd.biz .                               Weddings and Honeymoon - 21st June – 28th June 2012
                                                                                Nature and Adventure - 22nd June – 29th June 2012
Essential Detail fam trip June/July 2012.
                                                                                Luxury - 22nd June – 29th June 2012
For more information contact adele.garbutt@essentialdetail.co.uk                Family - 24th June – 1st July 2012
Kuoni St Lucia educational 22-28 April 2012                                     For more information email clewis@stluciauk.org.
Incentives                                                                                        said for sister islands Carriacou and
                                                                                                  Petite Martinique), and this natural
                                                                                                  bounty is apparent underwater and
                                                         Agents who complete the Bermuda          on land: Grenada boasts the world’s
                                                         Department of Tourism Bermuda            first Underwater Sculpture Park,
                                                         Specialist online training with Travel   several Marine Protected Areas and acres of lush rainforest peppered
                                                         Uni and log their bookings to            with waterfalls.
                                                         Bermuda, are in with a chance to
                                                                                                  Grenada embraces visitors with a warm welcome to its boutique hotels
                                                         win a bountiful Bermuda
                                                                                                  and most properties are owned and managed by local families. No
                                                         Easter Egg; plus enter into a draw
                                                                                                  beachfront building can be taller than the tallest palm tree, so the island’s
                                                         to win a place on a forthcoming
                                                                                                  natural charm is retained. Renowned for its reef and wreck dives as much
                                                         Educational later in the year.
                                                                                                  as its spice and cocoa plantations, Grenada boasts exuberant music
Pictured left to Right in photo: Rebecca Wilkinson
                                    The Bermuda Department
of Wetherby Travel, who won a place on a Fam Trip to
                                                                                                  festivals and carnivals, engaging sailing regattas and notable restaurants.
Bermuda at a recent Agent training event in Harrogate;
                                    of Tourism has extended their
and Annabelle Marshall from the Bermuda Department
                                                                                                  A new chocolate tour launches in April and the cultural calendar at
of Tourism.
                                    “Compliments of Bermuda” $500                                 recently opened Spice Basket includes live performances by local poets
                                                                                                  and musicians.
discount off every 5 nights booked until the end of May. This offer is
accumulative and can be sold in conjunction with the hotels own offers                            Shopping basket:
and free night stays.
                                                                                                  Bottled water – EC$3.50 for 1.5 litre
The Saint Lucia Tourist Board will host a number of themed webinars                               Beer (Carib is the local favourite) – EC$2.90
across the year as part of the Saint Lucia Challenge ", in which agents
can win £5,000 marketing funds for their agency plus a place in the                               Coke – EC$3.00
next stage of the competition in Saint Lucia (15th-22nd November). This                           Prices are approximate and may vary from place to place.
will allow agents to attend training sessions held by the Saint Lucia Tourist
Board, from the comfort of their own home or desk. The Saint Lucia                                For more information visit www.Grenadagrenadines.com.
Tourist Board will be joined by hotel partners and experts from various
fields plus there’ll be other great prizes to be won! To register your interest
email clewis@stluciauk.org.

Two pairs of tickets are up for grabs for Sunday 8 July 2012 to see
Barbados’ Superstar Rihanna at the Wireless Festival! The more
bookings you make, the better your chance of winning. Make a booking                                     Complete your
                                                                                                           expectations...
to Bougainvillea Beach Resort or Butterfly Beach Hotel by 15
April 2012 to be entered into the prize draw. Bookings must be a
minimum of 7 nights; one entry per booking.

Submit your bookings to info@escapemarketing.net or visit
www.escapemarketing.net and download an entry form by 20 April 2012.
Winners will be drawn on 21 April 2012 and notified by email. For any
queries contact Gemma Lewis at Escape Marketing: Tel: 0207 183 5058
                                                                                                              ...earn up to £500 per booking!
or email: gemma@escapemarketing.net
                                                                                                       Complete Caribbean is the authentic      Booking value       You Earn
                                                                                                       Caribbean specialist, with over 50       Up to £4,999        £25
                                                                                                       years expertise in creating bespoke      £5,000 - £9,990     £50
Destination Highlight –                                                                                and personal holidays at prices that     £10,000 - £19,999   £100
                                                                                                       may rather surprise you. Book with us    £20,000 - £39,999   £250
Grenada                                                                                                before 30 April and you can earn up to   £40,000 +           £500
                                                           Grenada, known as the Spice Isle,           £500 in high street retail vouchers.
                                                           is a tropical paradise ringed with
                                                           white sand beaches, covered in
                                                           vibrant rainforest and spice
                                                           plantations and alive with music,
                                                           culture and food. The fragrant
                                                           spices - including nutmeg, mace
                                                           and cinnamon - fragrance the
                                                           gentle sea breezes that help to
                                                           make this a year-round destination
                                                           for travellers seeking the authentic
                                                                                                            Call us on 01423 531031 - we look forward
                                                           Caribbean.
                                                                                                         to exceeding your expectations in the Caribbean.
                                                           Legend has it that a stick pushed                   Visit www.completecaribbean.co.uk
                                                           in the ground will flourish in
                                                           Grenada (and the same can be
Training                                                                     NEWS from…
New and updated training modules are now available for the Group                                                  Bahamas Flavour in conjunction with
Promotions Resort Academy Online Training Programme.                                                              The Bahamas Tourist Office hosted a
                                                                                                                  Travel Agent Incentive evening on Thursday
Read all the latest news on each of the properties. Don’t forget to log
                                                                                                                  9th February 2012. Agents who attended
your bookings to receive up to a seven night all inclusive complimentary                                          sampled Caribbean cuisine, and got a taste
stay for two people. There are fabulous monthly prizes to be won by any                                           of the islands in 3D, plus some great prizes
of the registered users including, Tiffany or Pandora Jewellery, Ferrari                                          were won on the night.
experience driving days, High Street Vouchers and much more.                 Pictured from left to right in photo are Nathan Birac - Bahamas Tourist Office, Donna Puffett from
                                                                             Travel Counsellors who won a place on the Nassau Paradise Island Promotion Board Fam Trip in May,
Register today at www.resortacademy.co.uk.                                   Suzy Trott – Nassau Paradise Island Promotion Board, Maria Grazia Marino - Bahamas Tourist Office and
                                                                             Kim Valente - Bahamas Flavour.
The Bahamas Tourist Office has launched a new Bahamas training
programme to enhance knowledge of the destination and for agents to                                      Congratulations to Ellie Poole from Thomas
                                                                                                         Cook in Chelmsford (pictured right in photo with
grow their Bahamas sales. The online training site can be found at
                                                                                                         Graham Hawkins of Elite Island Resorts), who
www.onlinetraveltraining.co.uk/nassauparadiseisland.aspx.                                                recently won the Travel Trade Mystery Shop with
If you need further information contact The Bahamas Tourist Office                                       an impressive 93% score. Ellie recommended
                                                                                                         both The Verandah & St James’s Club in Antigua
on 0207 355 0800 or email info@bahamas.co.uk.
                                                                                                         when asked for a romantic break in the Caribbean
The Jewel Resort, Jamaica will host training with various Travel Bag         by the mystery shopper. As a thank you, Elite Island Resorts have given
branches throughout the months of April to May. For more information         Ellie the opportunity to experience the resorts first hand by presenting her
                                                                             with a seven night all inclusive holiday for two to any of their Caribbean
email suzy@amgltd.biz.
                                                                             destinations.
My Booking Rewards Online Travel Training course will be                                                          Essential Detail recently held its
launching soon. To learn more about this training programme email                                                 Mixology Masterclass in Brighton where agents
suzy@amgltd.biz.                                                                                                  learnt how to make Caribbean/rum based
                                                                                                                  cocktails.
Trinidad & Tobago Tourist Office will be launching a new agent
training programme. It will be modern, stylish, full of fascinating facts
and information, interactive and will give updates on future events,
competitions and educationals. Email Martha at Martha@amgltd.biz
                                                                                                                  The Saint Lucia Tourist Board will once again
for more details.                                                                                                 be participating in the Notting Hill Carnival, which
                                                                                                                  takes place on August Bank Holiday Monday. The
                                                                                                                  Saint Lucia Tourist Board is currently recruiting for
Training Programmes                                                                                               agents and their friends to join their float and be
                                                                                                                  part of an enjoyable day. There’ll be plenty of food
                                                                                                                  and drink plus some amazing costumes to wear!
Air Europa                                     www.aireuropaexperts.com      Agents from CJL Travel               To register your interest email
                                                                             and Funway
Almond Resorts                                  www.almondtraining.com                                            clewis@stluciauk.org.
Barbados Tourism Authority                            www.bajanclub.org
                                                                                                             The Saint Lucia Tourist Board has now
Bahamas Tourist Office                    www.onlinetraveltraining.co.uk/                                    launched the “Saint Lucia Travel Challenge 2012,”
                                         nassauparadiseisland/home.aspx                                      in which agents can win £5,000 marketing funds
Couples Resorts                       www.gptrainingacademy.com                                              for their agency plus a place in the next stage of
                                                                                                             the competition taking place in Saint Lucia (15th-
AM Resorts                                      www.amragents.com
                                                                                                             22nd November). The first of 14 quiz style events
Elite Island Resorts                   www.agentelitetraining.com                                            across the UK & Ireland, kicked-off on the 28th
                                                                             Jenna Claassen from rex resorts
Fred. Olsen Cruise Lines                www.focusonfredolsen.com             and Chrissy Mackenzie-Mckay     February with a luxury themed evening, followed
Grand Pineapple Beach Resorts     www.grandpineappletraining.com             from Travel Counsellors         by a general destination focused event. Teams
Grenada Board of Tourism www.onlinetraveltraining.co.uk/grenada.aspx         from a total of nineteen different agencies from London competed in the
                                                                             events; plus fabulous prizes were offered on the night.
Group Promotions Training Academy             www.resortacademy.co.uk;
                                             www.gptrainingacademy.com                                  The Saint Lucia Tourist Board hosted its first
                                                                                                        Birding Fam Trip in March. The group included
Harlequin Buccament Bay             www.harlequincaribbeanexpert.co.uk                                  owners and senior staff from some of the leading
                                                                                                        birding operators in the UK. The group got to see
Nassau Paradise Island                    www.onlinetraveltraining.co.uk/
                                                                                                        all the endemic birds of Saint Lucia including the
                                             nassauparadiseisland.aspx
                                                                                                        islands national bird, the Jacquot Parrot. The
Occidental Hotels & Resorts                  www.occidentalexpert.com                                   group also visited a range of properties and
Puerto Rico Tourism Company             www.puertoricotravelexpert.co.uk     experienced a number of excursions. All attendees will be adding Saint
                                                                             Lucia to their birding programmes for 2012 & 2013.
Rex Resorts                                    www.rexpertsonline.com
                                                                             Pictured left to right in photo are: Sarah-Jane Thompson – Wild Wings, Adams Toussaint – Saint Lucia
Sandals and Beaches Resorts                   www.sellingsandals.co.uk       Forestry Department, Nigel Jones – Ornitholidays, Sylvester Augustin – St Lucia Birding, Gerry Griffiths –
                                                                             Avian Adventures, Keith Vinicombe – Bird Watch and John Brodie-Good – Wild Wings.
Sunset Resorts                             www.gptrainingacademy.com
Saint Lucia Tourist Board                     www.saintluciaexpert.com                                            The Turks and Caicos Islands
St. Vincent & The Grenadines                      www.svgacademy.com                                              has recently been voted the World’s Best Beach
The Crane Barbados                         www.thecraneacademy.co.uk                                              in Trip Advisor’s 2012 Travelers’ Choice Awards.
Trinidad & Tobago Tourist Office                     www.learnTNT.com                                             For more information go to
Turks & Caicos Tourist Board            www.turksandcaicosexpert.co.uk                                            http://www.tripadvisor.co.uk/TravelersChoice-
                                                                                                                  Beaches-cDestinations-g1
                                                                             Grace Bay Beach, Providenciales
Travel Uni                                               www.traveluni.com
Antigua & Barbuda Tourism Authority                                                                               Trinidad & Tobago hosted a table at the
                                                                                                                  Bacchanalia Notting Hill Carnival band launch
Aruba Tourism Authority
                                                                                                                  with sumptuous Trinidadian food and drink.
Bermuda Department of Tourism                                                                                     A great night was had by all including the
Cayman Islands Department of Tourism                                                                              chairman of the Trinidad & Tobago’s Tourism
Jamaica Tourist Board                                                                                             Development Company.
Jolly Beach Resort
Product Update                                                                   music designed by international DJs, lively parties and celebrity
                                                                                 stopovers. Located on the exclusive corner of famous Isla Verde beach,
                                      Sunrise Marketing has been                 the hotel takes its cues from the sapphire-blue waters of the Atlantic
                                      appointed as the UK representative         Ocean and incorporates them into its swanky décor. For more information
                                      for Biras Creek Resort in the              visit www.waterbeachhotel.com.
                                      British Virgin Islands effective
                                      1 March 2012. Biras Creek Resort                                            Baha Mar, the Bahamas,
                                      is a stunning 31 suite property set in                                      the largest single-phase resort
                                      140 acres on Virgin Gorda, a strip                                          development in the history of the
                                      of land between two hills on a                                              Caribbean, recently celebrated the
peninsula. Biras is set amidst three distinct bodies of water, the enormous                                       first anniversary of its historic ground
protected lagoon of the North Sound, the open Atlantic Ocean and the                                              break. The 1,000-acre, $3.5 billion
Caribbean bay. For more information on Biras Creek Resort go to                                                   resort, gaming and entertainment
www.biras.com. Biras Creek Resort joins the following hotels within the                                           complex is due to open in late 2014
Sunrise Marketing portfolio: Nisbet Plantation Beach Club, Nevis; Ottley's                                        and will include some of the world's
Plantation Inn, St Kitts and The Reefs Hotel & Club, Bermuda.                                                     most famous hotel brands, including
                                                                                 Mondrian, Rosewood and Grand Hyatt as well as a Casino Hotel,
                                       All three Sunset Resorts will have        creating more than 2,200 new rooms. For more information visit
                                       an exciting schedule of events            www.bahamar.com.
                                       planned to celebrate Jamaica’s 50th
                                       year of Independence which will be
                                       launched in May 2012. All rooms at
                                       Sunset Jamaica Grande have been           Events
                                       refurbished. At the 730-room
                                                                                 z Cara Hotels Marketing will be attending the following events
                                       Sunset Jamaica Grande Resort
                                                                                   in April and May 2012: 4th April - Flight Centre Evening, London;
Spa & Conference Centre in Ocho Rios, upgrades employ a playful
                                                                                   11th April - Virgin Holidays Training, Crawley; 12th April – Destinology
Caribbean colour palette and include freshly carpeted hallways, new
                                                                                   Training, Bolton; 26th April – Caribtours Agents Dinner, Yorkshire;
furniture and 42 inch flat screen televisions.
                                                                                   May – Destinations, Bexley; May – Virgin Atlantic with TIS; 3rd May
The newly renovated guest rooms at the 430-room Sunset Beach                       Trailfinders Training, Brighton; 16th May – Caribtours, Hampshire; and
Resort Spa & Waterpark in Montego Bay are located in the Sunrise                   17th May – AMResorts and Selling Long Haul Destination Dialogue.
and Sunset Tower, offering lovely views of Montego Bay harbour,
mountains, the Caribbean Sea, and in the family-friendly Waterpark               z Discover Jamaica will be hosting a travel agent evening at
rooms adjacent to the Waterpark attraction.                                        the Jamaican Consulate, London on the 14th June 2012 from
                                                                                   16:30-21:00pm. Agents will have the opportunity to see the islands
                                      Coconut Bay Beach Resort                     in 3D, sample some Jamaican cuisine and win some Olympic tickets
                                      & Spa, St Lucia has launched a               to see Jamaican athletes compete. To register your interest email
                                      new exclusive North Beach wedding            kim@discoverjamaica.co.uk.
                                      location. This exotic location is
                                      situated on a private area of the          z Essential Detail annual Roadshow will be taking place from the
                                      beach with breathtaking views of             21st - 23rd May. Essential Detail will also be in Edinburgh at The
                                      Maria Islands and the Atlantic               Dome on 21 May; Dublin (Venue TBC) on 22 May and in Richmond,
                                      Ocean, under a canopy of palms.              Surrey at the Bingham Hotel on 23 May.
The exclusive site is available by request only. It includes private
transportation to and from the secluded beach area for the wedding               z The Saint Lucia Tourist Board will continue to host its Saint Lucia
party. The cost is just $699 upgrade charge to any paid wedding                    Travel Challenge in the various cities: Maidstone -16th May;
package (does not apply to FREE weddings).                                         Edinburgh -22nd May; Glasgow -23rd May; Belfast - 29th May;
                                                                                   Dublin -30th May; Manchester -17th July; York -18th July; Oxford -
All four Couples Resorts have received Trip Advisors Traveler’s Choice             24th July; Bath -25th July and London -11th September.
– Top 25 Best Hotels in the Caribbean. At Couples Resorts the following
amazing activities are included in a holiday package: Dunn’s River Falls            Register your interest by emailing saintluciachallenge@stluciauk.org
Tour, Catamaran Cruise, trip to local sunset waterside, shopping shuttle,           stating your city of choice.
waterskiing, windsurfing, hobie cat, reef snorkeling, scuba diving
including resort course, tennis, fully equipped gym, golf (18 holes);            z Trinidad & Tobago will be hosting a ‘Mas Trinbago Event’ in both
Internet access including free Wifi; Honeymoon package of his and her              London & Manchester filled with music, dancing, food, drinks and
massage and bottle of champagne; 24 hour dining from casual to                     fantastic prizes, whilst experiencing and learning more about the twin
gourmet, unlimited premium brand drinks at all bars and restaurants.               islands. Watch this space for more information on these events.

                                     Advantage Management Group
                                     (AMG) was recently appointed as the
                                     UK representative for The Water
                                     Club Hotel in San Juan, Puerto              Airline News
                                     Rico. The newly renovated San Juan          British Airways has increased the number of flights flying direct to
                                     Water & Beach Club Hotel is the             V.C Bird International Airport in Antigua from Gatwick Airport by one
                                     ultimate playground for grownups            to seven per week. These changes which began on 27 March 2012
                                     and the local mecca of hip, with            will bring an all year-round daily service to the destination.


                                                                    Disclaimer
              While every care is taken to ensure the accuracy of the content, no responsibility is accepted for any claims or statements made
                                                  in articles or advertisements appearing in this newsletter.
                                                  Produced by GST email simon-gst@virginmedia.com

				
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