Issue 54 - April 2012
Welcome to CTP Issue 54 Join the Caribbean Specialist
Your personal update on Caribbean news from the Caribbean Training Programme
Tourism Organisation. Edited by Ann-Marie Brooks, CTO London The Caribbean Training Programme (CTP)
takes you on a comprehensive tour of the region
Happy Easter highlighting the key selling points of 32 countries.
You will learn about the diversity of the area,
The Caribbean Tourism Organisation would like to wish all CTP agents a the facilities available, the climate and varying
Happy Easter! There are a lot of exciting things to read about in this issue; topographies of each destination. The end result
and lots of prizes to be won. Happy Reading! is that you will be ideally placed to help your customers to choose the
holiday of their dreams.
z Help your clients make informed decisions
z Increase your Caribbean sales
z Have fun and make new friends in the industry
Don’t Delay – register today by sending an email to Ann-Marie at
CTO Chapter Member Highlight –
Paradise Promotions has
grown and developed into a
market leading full service agency,
specialising in the branding,
promotion and positioning of their
clients who are all market leaders
within the travel industry.
Paradise Promotion’s mission is to
devise campaigns that increase the returns on their clients marketing spend.
They plan every campaign to deliver quality responses, which achieve
commercial objectives tailor made for each client.
They have over fourteen years expertise in promoting up-market travel
products directly to a highly targeted UK audience as well as delivering full
representation in the UK and across Europe.
Paradise Promotions has a clear philosophy - to deliver the required results
at the lowest possible cost to you. With their extensive contacts within above
the line UK media they can create more coverage for less money providing
you with a quality response.
The following Caribbean properties are part of Paradise Promotions portfolio:
Sugar Bay Resort & Spa USVI, Bay Gardens Inn, Bay Gardens Hotel and
Bay Gardens Beach Resort & Spa, Saint Lucia.
Nassau Paradise Island Promotion Board fam trip May 2012. Saint Lucia Tourist Board fam trips
For more information contact Suzanne@amgltd.biz . Weddings and Honeymoon - 21st June – 28th June 2012
Nature and Adventure - 22nd June – 29th June 2012
Essential Detail fam trip June/July 2012.
Luxury - 22nd June – 29th June 2012
For more information contact email@example.com Family - 24th June – 1st July 2012
Kuoni St Lucia educational 22-28 April 2012 For more information email firstname.lastname@example.org.
Incentives said for sister islands Carriacou and
Petite Martinique), and this natural
bounty is apparent underwater and
Agents who complete the Bermuda on land: Grenada boasts the world’s
Department of Tourism Bermuda first Underwater Sculpture Park,
Specialist online training with Travel several Marine Protected Areas and acres of lush rainforest peppered
Uni and log their bookings to with waterfalls.
Bermuda, are in with a chance to
Grenada embraces visitors with a warm welcome to its boutique hotels
win a bountiful Bermuda
and most properties are owned and managed by local families. No
Easter Egg; plus enter into a draw
beachfront building can be taller than the tallest palm tree, so the island’s
to win a place on a forthcoming
natural charm is retained. Renowned for its reef and wreck dives as much
Educational later in the year.
as its spice and cocoa plantations, Grenada boasts exuberant music
Pictured left to Right in photo: Rebecca Wilkinson
The Bermuda Department
of Wetherby Travel, who won a place on a Fam Trip to
festivals and carnivals, engaging sailing regattas and notable restaurants.
Bermuda at a recent Agent training event in Harrogate;
of Tourism has extended their
and Annabelle Marshall from the Bermuda Department
A new chocolate tour launches in April and the cultural calendar at
“Compliments of Bermuda” $500 recently opened Spice Basket includes live performances by local poets
discount off every 5 nights booked until the end of May. This offer is
accumulative and can be sold in conjunction with the hotels own offers Shopping basket:
and free night stays.
Bottled water – EC$3.50 for 1.5 litre
The Saint Lucia Tourist Board will host a number of themed webinars Beer (Carib is the local favourite) – EC$2.90
across the year as part of the Saint Lucia Challenge ", in which agents
can win £5,000 marketing funds for their agency plus a place in the Coke – EC$3.00
next stage of the competition in Saint Lucia (15th-22nd November). This Prices are approximate and may vary from place to place.
will allow agents to attend training sessions held by the Saint Lucia Tourist
Board, from the comfort of their own home or desk. The Saint Lucia For more information visit www.Grenadagrenadines.com.
Tourist Board will be joined by hotel partners and experts from various
fields plus there’ll be other great prizes to be won! To register your interest
Two pairs of tickets are up for grabs for Sunday 8 July 2012 to see
Barbados’ Superstar Rihanna at the Wireless Festival! The more
bookings you make, the better your chance of winning. Make a booking Complete your
to Bougainvillea Beach Resort or Butterfly Beach Hotel by 15
April 2012 to be entered into the prize draw. Bookings must be a
minimum of 7 nights; one entry per booking.
Submit your bookings to email@example.com or visit
www.escapemarketing.net and download an entry form by 20 April 2012.
Winners will be drawn on 21 April 2012 and notified by email. For any
queries contact Gemma Lewis at Escape Marketing: Tel: 0207 183 5058
...earn up to £500 per booking!
or email: firstname.lastname@example.org
Complete Caribbean is the authentic Booking value You Earn
Caribbean specialist, with over 50 Up to £4,999 £25
years expertise in creating bespoke £5,000 - £9,990 £50
Destination Highlight – and personal holidays at prices that £10,000 - £19,999 £100
may rather surprise you. Book with us £20,000 - £39,999 £250
Grenada before 30 April and you can earn up to £40,000 + £500
Grenada, known as the Spice Isle, £500 in high street retail vouchers.
is a tropical paradise ringed with
white sand beaches, covered in
vibrant rainforest and spice
plantations and alive with music,
culture and food. The fragrant
spices - including nutmeg, mace
and cinnamon - fragrance the
gentle sea breezes that help to
make this a year-round destination
for travellers seeking the authentic
Call us on 01423 531031 - we look forward
to exceeding your expectations in the Caribbean.
Legend has it that a stick pushed Visit www.completecaribbean.co.uk
in the ground will flourish in
Grenada (and the same can be
Training NEWS from…
New and updated training modules are now available for the Group Bahamas Flavour in conjunction with
Promotions Resort Academy Online Training Programme. The Bahamas Tourist Office hosted a
Travel Agent Incentive evening on Thursday
Read all the latest news on each of the properties. Don’t forget to log
9th February 2012. Agents who attended
your bookings to receive up to a seven night all inclusive complimentary sampled Caribbean cuisine, and got a taste
stay for two people. There are fabulous monthly prizes to be won by any of the islands in 3D, plus some great prizes
of the registered users including, Tiffany or Pandora Jewellery, Ferrari were won on the night.
experience driving days, High Street Vouchers and much more. Pictured from left to right in photo are Nathan Birac - Bahamas Tourist Office, Donna Puffett from
Travel Counsellors who won a place on the Nassau Paradise Island Promotion Board Fam Trip in May,
Register today at www.resortacademy.co.uk. Suzy Trott – Nassau Paradise Island Promotion Board, Maria Grazia Marino - Bahamas Tourist Office and
Kim Valente - Bahamas Flavour.
The Bahamas Tourist Office has launched a new Bahamas training
programme to enhance knowledge of the destination and for agents to Congratulations to Ellie Poole from Thomas
Cook in Chelmsford (pictured right in photo with
grow their Bahamas sales. The online training site can be found at
Graham Hawkins of Elite Island Resorts), who
www.onlinetraveltraining.co.uk/nassauparadiseisland.aspx. recently won the Travel Trade Mystery Shop with
If you need further information contact The Bahamas Tourist Office an impressive 93% score. Ellie recommended
both The Verandah & St James’s Club in Antigua
on 0207 355 0800 or email email@example.com.
when asked for a romantic break in the Caribbean
The Jewel Resort, Jamaica will host training with various Travel Bag by the mystery shopper. As a thank you, Elite Island Resorts have given
branches throughout the months of April to May. For more information Ellie the opportunity to experience the resorts first hand by presenting her
with a seven night all inclusive holiday for two to any of their Caribbean
My Booking Rewards Online Travel Training course will be Essential Detail recently held its
launching soon. To learn more about this training programme email Mixology Masterclass in Brighton where agents
firstname.lastname@example.org. learnt how to make Caribbean/rum based
Trinidad & Tobago Tourist Office will be launching a new agent
training programme. It will be modern, stylish, full of fascinating facts
and information, interactive and will give updates on future events,
competitions and educationals. Email Martha at Martha@amgltd.biz
The Saint Lucia Tourist Board will once again
for more details. be participating in the Notting Hill Carnival, which
takes place on August Bank Holiday Monday. The
Saint Lucia Tourist Board is currently recruiting for
Training Programmes agents and their friends to join their float and be
part of an enjoyable day. There’ll be plenty of food
and drink plus some amazing costumes to wear!
Air Europa www.aireuropaexperts.com Agents from CJL Travel To register your interest email
Almond Resorts www.almondtraining.com email@example.com.
Barbados Tourism Authority www.bajanclub.org
The Saint Lucia Tourist Board has now
Bahamas Tourist Office www.onlinetraveltraining.co.uk/ launched the “Saint Lucia Travel Challenge 2012,”
nassauparadiseisland/home.aspx in which agents can win £5,000 marketing funds
Couples Resorts www.gptrainingacademy.com for their agency plus a place in the next stage of
the competition taking place in Saint Lucia (15th-
AM Resorts www.amragents.com
22nd November). The first of 14 quiz style events
Elite Island Resorts www.agentelitetraining.com across the UK & Ireland, kicked-off on the 28th
Jenna Claassen from rex resorts
Fred. Olsen Cruise Lines www.focusonfredolsen.com and Chrissy Mackenzie-Mckay February with a luxury themed evening, followed
Grand Pineapple Beach Resorts www.grandpineappletraining.com from Travel Counsellors by a general destination focused event. Teams
Grenada Board of Tourism www.onlinetraveltraining.co.uk/grenada.aspx from a total of nineteen different agencies from London competed in the
events; plus fabulous prizes were offered on the night.
Group Promotions Training Academy www.resortacademy.co.uk;
www.gptrainingacademy.com The Saint Lucia Tourist Board hosted its first
Birding Fam Trip in March. The group included
Harlequin Buccament Bay www.harlequincaribbeanexpert.co.uk owners and senior staff from some of the leading
birding operators in the UK. The group got to see
Nassau Paradise Island www.onlinetraveltraining.co.uk/
all the endemic birds of Saint Lucia including the
islands national bird, the Jacquot Parrot. The
Occidental Hotels & Resorts www.occidentalexpert.com group also visited a range of properties and
Puerto Rico Tourism Company www.puertoricotravelexpert.co.uk experienced a number of excursions. All attendees will be adding Saint
Lucia to their birding programmes for 2012 & 2013.
Rex Resorts www.rexpertsonline.com
Pictured left to right in photo are: Sarah-Jane Thompson – Wild Wings, Adams Toussaint – Saint Lucia
Sandals and Beaches Resorts www.sellingsandals.co.uk Forestry Department, Nigel Jones – Ornitholidays, Sylvester Augustin – St Lucia Birding, Gerry Griffiths –
Avian Adventures, Keith Vinicombe – Bird Watch and John Brodie-Good – Wild Wings.
Sunset Resorts www.gptrainingacademy.com
Saint Lucia Tourist Board www.saintluciaexpert.com The Turks and Caicos Islands
St. Vincent & The Grenadines www.svgacademy.com has recently been voted the World’s Best Beach
The Crane Barbados www.thecraneacademy.co.uk in Trip Advisor’s 2012 Travelers’ Choice Awards.
Trinidad & Tobago Tourist Office www.learnTNT.com For more information go to
Turks & Caicos Tourist Board www.turksandcaicosexpert.co.uk http://www.tripadvisor.co.uk/TravelersChoice-
Grace Bay Beach, Providenciales
Travel Uni www.traveluni.com
Antigua & Barbuda Tourism Authority Trinidad & Tobago hosted a table at the
Bacchanalia Notting Hill Carnival band launch
Aruba Tourism Authority
with sumptuous Trinidadian food and drink.
Bermuda Department of Tourism A great night was had by all including the
Cayman Islands Department of Tourism chairman of the Trinidad & Tobago’s Tourism
Jamaica Tourist Board Development Company.
Jolly Beach Resort
Product Update music designed by international DJs, lively parties and celebrity
stopovers. Located on the exclusive corner of famous Isla Verde beach,
Sunrise Marketing has been the hotel takes its cues from the sapphire-blue waters of the Atlantic
appointed as the UK representative Ocean and incorporates them into its swanky décor. For more information
for Biras Creek Resort in the visit www.waterbeachhotel.com.
British Virgin Islands effective
1 March 2012. Biras Creek Resort Baha Mar, the Bahamas,
is a stunning 31 suite property set in the largest single-phase resort
140 acres on Virgin Gorda, a strip development in the history of the
of land between two hills on a Caribbean, recently celebrated the
peninsula. Biras is set amidst three distinct bodies of water, the enormous first anniversary of its historic ground
protected lagoon of the North Sound, the open Atlantic Ocean and the break. The 1,000-acre, $3.5 billion
Caribbean bay. For more information on Biras Creek Resort go to resort, gaming and entertainment
www.biras.com. Biras Creek Resort joins the following hotels within the complex is due to open in late 2014
Sunrise Marketing portfolio: Nisbet Plantation Beach Club, Nevis; Ottley's and will include some of the world's
Plantation Inn, St Kitts and The Reefs Hotel & Club, Bermuda. most famous hotel brands, including
Mondrian, Rosewood and Grand Hyatt as well as a Casino Hotel,
All three Sunset Resorts will have creating more than 2,200 new rooms. For more information visit
an exciting schedule of events www.bahamar.com.
planned to celebrate Jamaica’s 50th
year of Independence which will be
launched in May 2012. All rooms at
Sunset Jamaica Grande have been Events
refurbished. At the 730-room
z Cara Hotels Marketing will be attending the following events
Sunset Jamaica Grande Resort
in April and May 2012: 4th April - Flight Centre Evening, London;
Spa & Conference Centre in Ocho Rios, upgrades employ a playful
11th April - Virgin Holidays Training, Crawley; 12th April – Destinology
Caribbean colour palette and include freshly carpeted hallways, new
Training, Bolton; 26th April – Caribtours Agents Dinner, Yorkshire;
furniture and 42 inch flat screen televisions.
May – Destinations, Bexley; May – Virgin Atlantic with TIS; 3rd May
The newly renovated guest rooms at the 430-room Sunset Beach Trailfinders Training, Brighton; 16th May – Caribtours, Hampshire; and
Resort Spa & Waterpark in Montego Bay are located in the Sunrise 17th May – AMResorts and Selling Long Haul Destination Dialogue.
and Sunset Tower, offering lovely views of Montego Bay harbour,
mountains, the Caribbean Sea, and in the family-friendly Waterpark z Discover Jamaica will be hosting a travel agent evening at
rooms adjacent to the Waterpark attraction. the Jamaican Consulate, London on the 14th June 2012 from
16:30-21:00pm. Agents will have the opportunity to see the islands
Coconut Bay Beach Resort in 3D, sample some Jamaican cuisine and win some Olympic tickets
& Spa, St Lucia has launched a to see Jamaican athletes compete. To register your interest email
new exclusive North Beach wedding firstname.lastname@example.org.
location. This exotic location is
situated on a private area of the z Essential Detail annual Roadshow will be taking place from the
beach with breathtaking views of 21st - 23rd May. Essential Detail will also be in Edinburgh at The
Maria Islands and the Atlantic Dome on 21 May; Dublin (Venue TBC) on 22 May and in Richmond,
Ocean, under a canopy of palms. Surrey at the Bingham Hotel on 23 May.
The exclusive site is available by request only. It includes private
transportation to and from the secluded beach area for the wedding z The Saint Lucia Tourist Board will continue to host its Saint Lucia
party. The cost is just $699 upgrade charge to any paid wedding Travel Challenge in the various cities: Maidstone -16th May;
package (does not apply to FREE weddings). Edinburgh -22nd May; Glasgow -23rd May; Belfast - 29th May;
Dublin -30th May; Manchester -17th July; York -18th July; Oxford -
All four Couples Resorts have received Trip Advisors Traveler’s Choice 24th July; Bath -25th July and London -11th September.
– Top 25 Best Hotels in the Caribbean. At Couples Resorts the following
amazing activities are included in a holiday package: Dunn’s River Falls Register your interest by emailing email@example.com
Tour, Catamaran Cruise, trip to local sunset waterside, shopping shuttle, stating your city of choice.
waterskiing, windsurfing, hobie cat, reef snorkeling, scuba diving
including resort course, tennis, fully equipped gym, golf (18 holes); z Trinidad & Tobago will be hosting a ‘Mas Trinbago Event’ in both
Internet access including free Wifi; Honeymoon package of his and her London & Manchester filled with music, dancing, food, drinks and
massage and bottle of champagne; 24 hour dining from casual to fantastic prizes, whilst experiencing and learning more about the twin
gourmet, unlimited premium brand drinks at all bars and restaurants. islands. Watch this space for more information on these events.
Advantage Management Group
(AMG) was recently appointed as the
UK representative for The Water
Club Hotel in San Juan, Puerto Airline News
Rico. The newly renovated San Juan British Airways has increased the number of flights flying direct to
Water & Beach Club Hotel is the V.C Bird International Airport in Antigua from Gatwick Airport by one
ultimate playground for grownups to seven per week. These changes which began on 27 March 2012
and the local mecca of hip, with will bring an all year-round daily service to the destination.
While every care is taken to ensure the accuracy of the content, no responsibility is accepted for any claims or statements made
in articles or advertisements appearing in this newsletter.
Produced by GST email firstname.lastname@example.org