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MarketReportsOnline.com - Direct Selling in Russia

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Direct selling has gained a reputation as a reliable channel in retailing, with the format particularly appealing to Russian consumers, given an inclination to cut out the a store-based retailer when making purchases, and low prices. On a local level, therefore, the channel has been successful, particularly given its attraction to women seeking part-time work alongside raising their families. The expansion of modern retail formats in the major cities, however, has presented increasing.

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									MarketReportsOnline.com - Direct Selling in Russia
Published: July 2012                  No. of Pages: 42             Price: US $ 900




Direct selling has gained a reputation as a reliable channel in retailing, with the format particularly
appealing to Russian consumers, given an inclination to cut out the a store-based retailer when making
purchases, and low prices. On a local level, therefore, the channel has been successful, particularly given
its attraction to women seeking part-time work alongside raising their families. The expansion of modern
retail formats in the major cities, however, has presented increasing.

Euromonitor International’s Direct Selling in Russia report offers insight into key trends and developments
driving the industry. The report examines all retail channels to provide sector insight. Channels include
hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty
retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable
goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis
of their performance and the challenges they face. There is also analysis of non-store retailing: vending;
homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Direct Selling, Beauty and Personal Care Direct Selling, Consumer
Appliances Direct Selling, Consumer Electronics and Video Games Hardware Direct Selling, Consumer
Healthcare Direct Selling, DIY and Gardening Direct Selling, Food and Drink Direct Selling, Home Care
Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other
Direct Selling, Toys and Games Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution
data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years'' experience of publishing market research reports, business
reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai,
Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts
worldwide, Euromonitor International has a unique capability to develop reliable information resources to
help drive informed strategic planning.

Direct Selling in Russia
Table Of contents

Headlines
Trends
Competitive Landscape
Prospects
Channel Indicators
Channel Data
Executive Summary
Sluggish Recovery
New Legislation To Protect Small Retailers
Major Chains Look To Non-groceries for Expansion
X5 Retail Group Dominates Retailing
Russia''s Emerging Regions
Key Trends and Developments
Economic Conditions
Internet Retailing
Government Regulation
Private Label
Chains Extend Their Reach
An Uneven State of Development
Market Indicators
Table 8 Employment in Retailing 2006-2011
Market Data
Appendix
Operating Environment
Cash and Carry
Definitions
Sources
Summary 1 Research Sources

								
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