Professor: Michael D. McNiven
Email: WebCT; OR email@example.com
Office location: 410 Grady
Office hours: Monday 11:00 am – 1:15 am
Phone: (706) 542-4562
M, W, F: 1:25 p.m -2:15 p.m.
Journalism Room 118
(Faherty Broadcast Management Laboratory)
This course addresses specific management issues in broadcasting. These include market
research, marketing, business writing, finance, sales, and personnel management. We will also study
organizational behavior and leadership/management. We will discuss organizational planning, group
dynamics, decision making, and the factors that create power and authority within organizations.
Students will understand marketing research, how to lead teams, how to manage diverse employees,
and how to work with difficult employees and supervisors. We will also study sales management,
financial management, and marketing. The course will include current issues in the
telecommunications industry. However, a large portion of the material from this course will be useful
in other organizations as well, and should be a vital resource to each student throughout their life.
Learning about the practice of management is an important contribution to one’s education, whether
practiced professionally, in the community, or in the home.
I want you to have three basic skills after completing this course:
I. To be able to think conceptually and theoretically about management issues.
a. Text reading, writing and discussion. (Exam on Text.)
II. To apply this thinking to real world situations.
a. Personal Case Study (Shadowing Assignment)
III. To be able to do market research on specific companies or markets
a. Market Research Assignment (An organization of your choice.)
1) Effective leadership and strategy.
2) Sources of power within an organization.
3) Group dynamics, organizational decision-making and conflict
resolution, and how to manage such situations.
4) The role of marketing in media organizations.
5) Personnel management including legal issues.
6) Sales management in broadcast organizations.
7) Budgeting process.
8) How to conduct industry research, evaluate media markets,
write a professional report, and make a professional presentation.
Redmond, James, & Trager, Robert. (2004). Balancing on the Wire: The Art of Managing
Media Organizations (2nd ed). Cincinnati, OH: Atomicdog Publishing.
Additional Readings as noted or assigned. They will be on WebCT
Students should come to class prepared to discuss issues in the readings.
1) This is a professional environment. You can expect professionalism and personal concern from
me as a professor and I will expect the same from you as a student. Communication is a key
professional skill. Please alert me to problems or issues before they interfere with your performance in
the class. I am happy to work with you to resolve any problems so long as you have communicated
them to me in advance of any crisis.
2) Attendance counts. Woody Allen is quoted as saying, "90% of life is just showing up." That is a
minimum requirement in this class and in your professional careers. This also means showing up on
time. Plan your commuting or other schedules appropriately so that you can arrive and be ready to
learn and participate when the class begins. Classes missed for medical reasons will require a
doctor’s note to that effect.
A. Through the months of August and September, each person is permitted only 1
absence. Each absence thereafter during August and September will deduct 5% off
the FINAL GRADE.
B. After Oct. 1, you will be allowed 4 more absences.
C. Students missing more than 5 absences will fail the class.
It is your responsibility to find the attendance sheet each day and make sure that you sign it.
It is your responsibility to keep track of your absences and to use them wisely—such as for job or
internship interviews. Students missing any classes will be responsible for the material covered that
day. Absences will not be accepted as an excuse for late assignments. If you are scheduled to
make a formal, graded presentation in class, your absence will NOT be excused for anything other
than documented illness.
3) Assignments are due at the beginning of class. Keep a copy of all assignments that you turn in
should any assignment get misplaced.
4) The class is a WebCT course. All students are responsible for checking the WebCT site or their
email before and after class to look for notices, bulletins or other class-related information. You are
responsible for all information disseminated through the course-designated electronic medium. If you
are not familiar with WEBCT, you can learn how to use it by going to the Web site:
In order to use WebCT, you must have the correct browser and have your browser configured
properly. If you have problems connecting, go to http://webct.uga.edu/www/helplets/browser/ for
information on how to configure your browser.
5) All work should be your own. Plagiarism will not be tolerated. You are required to review the
UGA Student Code of Conduct. If you take more than four words directly from a source, they must be
enclosed in quotation marks and the citation must appear at the end of the sentence. If you use facts
or ideas from another source but paraphrase them into your own words, the source must be cited
immediately after the paraphrased material.
More than one student may be using the same materials on assignments. You are encouraged to
work together, help, and learn from one another. But you may NOT turn in identical or nearly identical
papers. Each student is required to independently conduct his/her own analysis and write his/her own
paper. Any student found plagiarizing will fail the course.
6) Academic dishonesty of any kind will result in failing the course. Plagiarism, cheating, or
other misdeeds are not becoming of media professionals. I reserve the right to fail any student
engaging in academically dishonest behavior, particularly cheating and plagiarism.
7) Please advise me of any individual needs within the first week of class. Students working
with the University's Office of Disability Services and who need special consideration need to let me
know within the first 3 classes of the semester.
You will be graded according to the efforts put forth in this course. As this is a class about
management and professional issues, you will be graded on professional standards such as quality of
work, meeting deadlines, punctuality, communication skills, working well with others, and the ability to
think critically in solving problems.
Grading in the course will be based on the percentage of points earned out of the total
points possible. The standard scale will be used:
A = 94%-100%
A- = 90%-93.9%
B+ = 87%-89.9%
B = 84%-86.9%
B- = 80%-83.9%
C+ = 77%-79.9%
C = 74%-76.9%
C- = 70%-73.9%
D+ = 60%-69.9%
D = 60%-69.9%
D- = 60%-69.9%
F = below 59.9%
Grades will be based on the following activities:
1. Attendance 20%
2. Text Reading (1 Hour each chapter) 20%
3. Chapter Synopses/Discussion 10%
-Mid-Term Exam 10%
4. Personnel Case Study 20%
5. Market/Company Analysis Project 20%
Office hours are drop-in hours. No appointment is needed. If my office hours do not work for
you, please let me know and we can arrange an appointment at another time. I look forward to our
time together and do hope that the learning you take from this class will be a great benefit to you
throughout your careers and your lives.
The Course Schedule is subject to change
Additional readings may be assigned during the course of semester.
Week Topic Readings Assignments Special
Course Introduction to the Course
1: Aug. 16-18 Introduction
Redmond & Trager:
2: Aug. 21-25 Introduction (pgs 1-10)
Chapters 1 (pgs. 13-38)
Chapters 2 (pgs. 39-64)
3: Aug. 28- Redmond & Trager:
Sep. 1 Chapters 3 (pgs. 67-87)
Chapters 4 (pgs. 89-109)
Chapters 5 (pgs. 111-139)
4: Sep. 4-8 Redmond & Trager: No Class
Chapters 6 (pgs. 143-170) on Monday
Chapters 7 (pgs. 171-200) Sep. 4;
5: Sep. 11-15 Redmond & Trager:
Chapters 8 (pgs. 201-235)
Chapters 9 (pgs. 237-365)
Chapters 10 (pgs. 269-282)
6: Sep. 18-22 Redmond & Trager:
Chapters 11 (pgs. 283-311)
Chapters 12 (pgs. 315-348)
Chapters 13 (pgs. 349-366)
7: Sep. 25-29 Redmond & Trager:
Chapters 14 (pgs. 367-396)
Chapters 15 (pgs. 397-417) Fri. Sep. 29:
8: Oct. 2-6 Gasping for Air:
Plan for rest of
9: Oct. 9-13 Monday,
10: Oct. 16- Wednesday:
Oct. 20 Specifics on
11: Oct. 23- No Class
Oct. 27 on Friday
Oct. 27 Fall
12: Oct. 30- Presentations
13: Nov. 6-10 Wed./Friday; Due: Wed., Nov.
Personnel Case 1: Personnel
Study Case Study
14: Nov. 13-
15: Nov. 20- Class on Mon.
Nov. 24 Nov. 20. THANKSGIVING BREAK THANKSGIVING
NO CLASS on
16: Nov. 27- Consultations
17: Dec. 4-6 Market Analysis
18: Dec. 8,11- Final Period:
Dec. 14 Due: Market
POSSIBLE TOPICS FOR 2nd Half Lectures/Discussions
Introduction to Media Market Research/Evaluation
Marketing Research & Evaluation
Introduction to Leadership
Hiring/Firing & Job Hunting
Organizational Effects on Leadership
Managing Diversity & Change
Managing Creativity & Small Groups
Corporate Finance and Budgeting;
Audience Ratings & Research
Fall Semester 2006
Based on 50 minute classes (M-W-F), 75 minute classes (Tu-Th),
15 weeks of classes, 75 days of classes.
Orientation Aug. 11, F
Advisement Aug. 14, M
Late Registration Aug. 15, Tu
Classes begin Aug. 16, W
Drop/Add for undergraduate-level courses Aug. 16-21, W-M
Drop/Add for graduate-level courses Aug. 16-23, W-W
Holiday (Labor Day) Sept. 4, M
Midterm Oct. 4, W
Midpoint Withdrawal Deadline Oct. 9, M
Fall Break Oct. 26-27, Th-F
Holiday (Thanksgiving) Nov. 22-24, W-F
Classes Resume Nov. 27, M
Classes End Dec. 6, W
Reading Day Dec. 7, Th
Final Exams Dec. 8, 11-14, F, M-Th
Commencement Dec. 15, F
Grades Due Dec. 18, M
The University shall operate a Thursday class schedule on Tuesday, Dec. 5,
and a Friday class schedule on Wednesday, Dec. 6. This is done to equalize
the class minutes between MWF and Tu-Th classes and to provide an equal
number of class meetings for courses which may meet only once per week.
Approved by the University Council - 4/21/05