The Role of Employer Advisory
  Moving to the Next Level
  Wisconsin Educational Approval
        Board Conference

       November 17, 2011

          Jay Hollowell
Our Agenda

   The Reasons Why Employer Advisory Committees
    (EACs) Are So Important

   Taking Employer Partnerships to the Next Level

   An Employee Advisory Committee Checklist

   Characteristics of Effective EACs

   WIN-WIN Results
The Reasons Why Employer Advisory
Committees Are So Important
    The mission of career schools, colleges and
    universities lays the very foundation for
    institution/employer relationships.

    The Employer Advisory Committees (EAC)
    serve as a framework and a means to
    develop partnerships with vested interests
    for both schools and employers.
The Reasons Why Employer Advisory
Committees Are So Important
   Employers are an excellent marketing resource

   Employers provide invaluable feedback regarding
    program competencies, the employment
    community and the industry-at-large

   EACs provide a platform for ongoing
    communication among the school and its
    employment partners

   Employers, through EACs, play a vital role in
    areas of institutional effectiveness
EACs and Institutional Effectiveness
How do EACs influence
   Student Retention Rates?

   Graduate Placement Rates?

   Level of Graduate Satisfaction?

   Level of Employer Satisfaction?

   Student Learning Outcomes?

   Financial Aid Default Rates?
Traditional Employer Advisory Committee
   Program Feedback

   Guest Speakers

   Career Fairs

   Externships

   Tours

   Ongoing Communications
Taking Employer Partnerships to the Next
Taking Employer Partnerships to the Next
   Program Feedback >>>

    - Industry Feedback / Trends

    - Additional EAC Roles (ex: Focus groups for new

    - Special Purposes (ex: Recommendations for
                            technology and/or
                            needed resources)

    - Feedback on Performance Skills
Feedback on Performance Skills
    What Employers Want!

   Technical Skills and Experience

   Communication and Articulation

   Planning and Organization

   Problem-Solving / Rational Thinking

   Professional Demeanor
Feedback on Performance Skills
   Leadership/ Teaming

   Reaction to Pressure

   Preparation

   Behavioral Results

   Forward Thinking
Taking Employer Partnerships to the Next

   Guest Speakers >>>

    - Guest Speakers-at-Large

    - Co-Speakers with School
       Ambassadors at Community
Taking Employer Partnerships to the Next
   Career Fairs >>>

    - Personalized Career Fairs

    - Interview Opportunities

    - Training Opportunities

    - Additional Community Service Events

    - EAC participation in awards ceremonies,
       graduations and school social activities
Taking Employer Partnerships to the Next
   Externships >>>

    - Externship Site Appreciation Events

    - Graduate Skill Checklists

    - Company Training Needs
Taking Employer Partnerships to the Next
   Campus Tours >>>

    - Opportunity to relate facilities, equipment and
       resources to successful graduate outcomes

    - Opportunity to demonstrate additional services
       to students

    - Platform for setting up employer site tours
Taking Employer Partnerships to the Next
   Ongoing Communications >>>

    - Opportunities for Employers to Communicate
        Among Themselves Through a School

    - Basis for Positive Visibility Across the
        Employment Community
An Employee Advisory Committee Checklist
   EAC meeting agendas are prepared and
    distributed two weeks prior to meetings

   EAC members are introduced and given the
    opportunity to meet each other

   Key school staff are introduced – faculty may
    very well participate in EAC meetings

   An overview of the school, mission, history,
    programs, etc. is provided
An Employee Advisory Committee Checklist
   The number of times the EAC will meet is

   A chairperson is designated from the employer-

   Outcome expectations for committee members
    are clear as well as orientation/training provided
    – what do committee members need to know to
    do their jobs?
An Employee Advisory Committee Checklist
   Responsibilities across all members are evenly

   Leadership is provided from the campus

   Meeting notes or minutes are distributed to
    committee members, including action plans,
    anticipated results and timelines, within two
    weeks of meetings
Characteristics of Effective EACs
   Planning and strategy are key elements of the

   Agendas are accomplished on schedule

   Committee members have a clear understanding
    of the school’s mission and purposes as well as
    their roles and functions

   Committee members are serving as ambassadors
    for the school to the outside community
Characteristics of Effective EACs
   EAC members have the opportunity to engage
    with school personnel

   Value is added to the school through committee
    member involvement

   The EACs are making a difference in program
    effectiveness and graduate placement
A New World (Again)

     Faculty Development & Professional Growth

     Management & Staff Training

     Compliance

     Accreditation Standards

     Image
WIN-WIN Results
   Schools have a “short list” of solid and consistent employer
    contacts, resulting in increased graduate employment
    opportunities - employers have a base of qualified job

   Schools, through their EACs and employer-base, have a
    pulse on industry changes resulting in better programs and
    more successful graduate outcomes - employers have
    access to educational tools and resources that can help
    them with those changes at their own establishments

   Both schools and employers have “synergistic” visibility in
    each other’s communities
WIN-WIN Results

Employer Advisory Committees that are active
and fully utilized help our schools to reach the
next level of service to our students.
The Five Clues We Should Know
   C

   L

   U

   E

   S
Our purpose - our mission - has never been
greater or more important than now. There is
no other educational venue that, despite the
current challenges and attention, can provide
more of an opportunity for an adult learner to
accomplish in a hands-on environment, and
against sometimes insurmountable odds, his
or her career objectives.
Our employers are the real key to this success
and should be intricately involved with each of
our institutions. We owe it to ourselves, to the
community-at-large and, most importantly, to
our students to develop, fully utilize and
expand our employer partnerships and
advisory committees in all facets of our
Let’s Talk!

Jay Hollowell

Vice President - Training & Client Services

MaxKnowledge, Inc.

888-626-2407    x83

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