Making Good Choices
Building Your Career
21 January 2012
What am I covering
• The marketplace
• Your role
• The roles available
• Skills and experience employers need
• Making good choices
Great Internal Communications…
increases engagement, and
delivers value to organisations
….what do you need to do all that?
Adapting for a Changing Marketplace
• Competitive - less jobs
• More talent - second and third generation of
• Different ways of working - in-house,
consultancy, interim, freelance
• Speed – impact of internet, on-line working
• Sharing information - virtual networking
• Hot topics like social media
A Good Day
• Think of a work day you really enjoyed and
• In pairs, spend a few minutes each talking
about that day
• Is that a typical day?
• Would you enjoy that day again?
• Were you comfortable or was it scary?
• Would you do things differently next time?
• What does it tell you about your role today?
Today and Beyond
• Is your job right for you today?
• What about beyond?
• What might be your ideal role?
• Understand competencies you need?
• Let’s explore the types of roles…..
• Safe pair of hands
• Trusted to make things
• Owns the distribution
• Runs the conferences
• Writes the newsletters
• Valued for doing
whatever is needed to
• Subject matter experts
• Web management
• Event management
• Social media guru
• Someone based on a
manufacturing site or
• Tactical focus
• Works for local
• Invaluable sounding
• Judged on making things
happen and by local
• Great craft skills
• Really knows business
channels of communication
• Focussed on delivery
• Advice usually confined to
channels and timing
• Great at juggling priorities
• Works with senior managers
and front-line audiences
• Measured on delivering a
plan and quality
• Supports departments or
• Develops plans, makes things
• Understands business areas
and is trusted by local
• Knows what is going on with
audiences through research
• Often involved in change
• Judged on quality of advice
• Manages the team
• Leads the function
• Manages and coaches the team
• Works with CEO and executives
• Focuses on business -
communications is second
• Broad technical ability and can
make things happen
• Great networker
• Skilled at managing crisis,
uncertainty and conflict
• Must expect to be measured
from business perspective
So what do you need?
• Craft especially writing, design
• Working with suppliers
• Relationships & networks – listen, build and maintain
• Planning ability, making things happen
• Business focus – use understanding to solve issues, deliver outcomes
• Cross functional experience – IT, HR, marketing etc.
• Understanding/experience of working through change
• Professional development (self and others)
• Gravitas – senior credibility and challenging
• Consulting & coaching – help others make informed decisions
• Innovation and creativity – a business problem solver
• Leader in design and adoption of vision and standards
Making those choices
• What skills and experience do you have –
evaluate , look at your job description?
• What does your preferred next role involve –
look at in-house opportunities, job adverts,
• Be clear on competency level - basic
intermediate or advanced
• Who can advise you eg manage, buddy,
• Understand the marketplace
• Understand what you want from your work
• Build skills and experience to match your
• Seek help and advice
• Build your networks
• Get feedback to improve your self awareness
• Be proactive and be brave - you choose!