prashuleoCV PRASHANT SINGH category management by l7b8J4



Career Objective

To be a part of an Organization and to integrate my personal objective with the
Organization to acquire mutual growth.

    About Myself

I feel as a successful person when I am valued as an employee and when my contribution is
recognized. My success always lies in terms of job satisfaction and happiness. Mistakes always
teach valuable skills in planning and solving problems. I enjoy constructive criticism. I always
enjoy being a part of creative and productive team, which contributes to the overall success at the

My Strengths

Excellent Leadership quality, futuristic vision, strategic planning, market information and
segmentation, achievement planning and implementation, team coordination and motivation,
inter departmental coordination.

Major Achievements

       Was promoted as a Junior Manager Channel Management from a position of sales Executive
        within a period of 15 months.
       Successfully handled the Channel and distribution for HCL range of consumer PC,
        Laptop, Servers and networking related products.
       Increase in market share by appointing new dealers and distributor for IT in Western UP
       Successfully handle the Institutional Sales like IMS, ITS etc.
       Got recognition as best presenter for a presentation on Virgin Mobile..
       Head, Operations, Organizing team of Mukti (College Annual function), 2007
        Arranged a sponsorship of INR 1, 80,000.
       Conceptualized & Executed “Harmony Cup” Cricket Tournament to help participation of
        batch for a social cause” Asian Tsunami Fund” – Voted “Best Event on Campus”.

    Educational Qualification

        Master of Business Administration-Marketing & Retail Management from Institute
         of Management Technology FZ-LIC, Dubai (UAE) in the year 2010.
        Bachelor in Hotel Management from JPIHM.
        Diploma in Computer Application from UPTEC Lucknow.

 Industry Exposure

Internship - The West India Power Equipments (P) Ltd
     Scrutinized Brand awareness and brand perception.
     Submitted a report on Competitive Analysis.

Metropolitan group.
(Sales Manager)
      Generated revenue worth of 150,000 AED within a period of 7 days.
      Was responsible for maintaining inventory and logistics for Toshiba products in Gitex
        (Dubai International Convention and Exhibition Center).

Hindustan Coca Cola pvt. Ltd.
    Worked with Market developers of the Company to attain a better understanding of the
      market targeted by the Company.
    Worked under the ASM to understand promotions and their execution.
    Market execution of promotions of the area under the ASM.
    Recommended better education for the Market Developers as well as retailers as the
      company was losing out on precious investment in its absence.

Internship - The landmark group (Homecentre)
     Carried out a project on “Employee Productivity”.
     Worked with Marketing Department and gave inputs for various promotional offers.

Internship - Taj Group of Hotels
     Actively involved in Sales promotion of the Hotel.
     Also looked at reservations and customer query handling.
     Lead a team of Front office Staff

 Work Experience

Worked as a Jr. Manager@ Netedge Technology since July’04 to June ’08

Company Profile

Netedge Technology is the IT Company. It is a technology solutions provider to consumers,
businesses and institutions. The company’s offerings span IT infrastructure, personal computing
and devices, enterprises and small and medium business.

Job Profile

     Managing Institutional Business for HCL for Delhi, NCR & UP.
     Handling small Distributors of Ghaziabad & Surroundings.
     Handled Retail & Institutional sales like, IMS, ITS etc. Utility Segment for PC, Servers.
      Printers and Scanners.
     Appointing dealers in unrepresented areas.
     Co-ordination with dealers for increase in market share & growth.
     Conducting product training for dealers.

Currently Working with Next Retail India Pvt. Ltd (Videocon Group) As a Assistant
Manager - Category Management [Laptops, Desktops, DI, Mobiles, Accessories & Mobile

      Company Profile

              NEXT Retail India Ltd. is India’s largest electronic Retail Chain. Next is one of
              the emerging giants in organized retailing of consumer electronics, home appliance,
              IT, imaging, accessories and small home appliances. It has been formed to tap the
              immense potential promised by the retail industry.

      Job Profile

     Gather trends from historical data in the cluster around sales and market research to assist in
    the planning process for the Category
                 Visit other retail outlets in order to gather market intelligence about consumer
                  behaviour and emerging trends
                 Capture merchandise requirements by setting sourcing triggers based on actual
                  sales, sales forecasts, company order parameters, inventory checks, forth coming
                  events, replenishment needs etc and provide inputs to the category plans
                 Given inputs to the Buyer & Merchandiser on assortment plans for the cluster
                  based on insights gained from customer preference and historical trends
   Adhere to the budget guidelines for cluster as provided by Buyer & Merchandiser
                 Implement short-term operating plans and adhere to budgets for the same in
                  consultation with Buyer & Merchandiser & sales and operations team
                 Ensure control over operating expenses in the cluster
   Assist the Buyer & Merchandiser in finalizing the details of various promotional activities
    related to the assigned product category
                 Provide inputs on the margins prevailing in the market, possible price points and
                  other parameters for promotions within the product category

                 Analyse the existing stock levels and liaise with the Marketing team for timely
                  roll out of promotional campaigns to maintain the Zonal / warehouse inventory
                  holding norms as well to achieve targeted sales
                 Ensure utilization of marketing support provided by brands in coordination with
                  Marketing team as per the inputs provided by the Buyer
                 Analyse the effectiveness of the promotions in achieving the targeted levels of
                  sales and margins
   Drive the achievement of the sales and gross margin targets assigned for the category while
    maintaining focus on quality of customer service in stores
                 Implement merchandise plans in the areas of pricing, promotion, assortment and
                  allocation for the assigned SKUs
                 Monitor the sales and gross margins for the category and ensure alignment with
                  the organization’s position, business plan and budgets
                 Review the merchandise plans on a periodic basis to ensure profit is maximized
                  and maintained to reach target levels
                 Coordinate with branch Supply Chain Management function to ensure the supply
                  of merchandise to store/ customer as per the demand
                 Deliver cluster sales on a monthly, quarterly and annual basis
                 Monitor timely resolution of customer complaints post purchase in coordination
                  with After Sales team
                 Ensure the creation of right shopping ambience in the stores with regards to the
                  Category Displays
                 Support Zonal and Branch Supply Chain managers in adhering to reverse logistics
                  (for salable/ obsolete/ defective merchandise) guidelines as per the defined SOPs
   Oversee inventory management norms in the cluster
                 Oversee and monitor the internal stock transfers against the defined SOPs
                 Oversee and monitor purchase requisitions and order approvals
   Support Area Controllers in designing innovative sales strategies and discuss the guidelines
    with the branch team to streamline operations
                 Lay down guidelines to establish clear channels of communications and to ensure
                  seamless flow of information to the stores
                 Develop and maintain strong awareness of Category and exploit opportunities as
                  and when they arise
                 Share the best practices across other clusters in the branch
   Generate all the required reports (Daily sales and collections, monthly and quarterly MIS,
    market intelligence reports etc.)
   Conduct thorough research to create sales strategies for institutional customers and drive their
    implementation to achieve the revenue targets for the Category from institutional customers in
    the assigned cluster
                 Analyze the sales and consumption patterns for the market for institutional sales
                  and create institutional sales strategies for the category in the assigned cluster

                Interact with the Area Controllers / Institutional Sales Manager Sales and
                 Operations to develop a wholesome value proposition for the targeted customers
                 in the institutional segments
                Keep track of the competitors’ strategies in the market of the assigned cluster and
                 create customer engagement strategies to counter the same
                Achieve the planned sales from institutional customers with tight focus on
                 expanding the wallet size
                Ensure end to end customer service by coordinating with all internal stakeholders
                 for supporting the sales process
                 Create, maintain and leverage the prospective customer database and trends
                 database in the assigned cluster to grow business
   Support Zonal Marketing Managers in all the marketing related activities
                Execute the advertisement and promotions plans in the cluster
   Support Area Controllers in creating training strategy and assist in addressing the overall
    training and development needs for the sales and operations function in the cluster
                Deliver the technical training programs as per the training strategy
                Impart training to CSEs regarding product knowledge, promotion offers and
                 schemes etc.
                Initiate processes and train the CSEs on aspects which will facilitate maximizing
                 the conversion ratio in the stores

Personal Details

Father’s Name              : Shri Shashi Pal Singh
Permanent Address          : 5\746 Vikas Khand, Gomti Nagar, Lucknow
Temporary Address          : S31 C13 DLF Phase III Haryana
Date of Birth              : 31 July, 1984
Contact No                  : +91 9718917891,+91 9455038132
Next Domain Email ID        :
Personal Email ID           :
Work Homepage               :

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