PM360 Trailblazer Finalist PR81011

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PM360 Trailblazer Finalist PR81011 Powered By Docstoc
					Press Release

For Immediate Release


PR Contact:

Laney Cohen

Senior Account Executive

Makovsky + Company, Inc.

212-508-9643



      PM360 JUDGES ANNOUNCE 2011 TRAILBLAZER AWARD FINALISTS



  Top Healthcare Talent, Companies and Brands to be Honored September 9th




NEW YORK, NY, DATE: The finalists are in for the third-annual PM360 Trailblazer
Awards. PM360, a leading health-marketing industry trade magazine, will honor the
pharmaceutical industry’s most amazing innovators.



The Trailblazer Awards, established in 2009, are given to outstanding companies,
marketers and brand managers representing top talent and brands.



“Reputation and recognition are important social differentiators for companies, brands
and talent,” said Anna Stashower, president and publisher, PM360. “Increasingly, key
customers are looking at all aspects of the company—people, products, positioning and
policies – to influence their decision to partner with a company. The Trailblazer Award
symbolizes excellence around ideas and their implementation.”



Award application submissions pass the initial selection process and finalists represent
the most forward-thinking leadership of their fields.



To reach the finalist phase, companies must show achievement in innovation, talent
development, and social responsibility.



Finalists are acknowledged and winners honored at special reception at the Mandarin
Oriental Hotel, September 9th, 2011. Tickets can be purchased by visiting,
www.pm360trailblazerawards.com/tickets or calling Andrew Matthius at 646-300-8113.



You can also follow the awards real-time at www.twitter.com/pm360online.



The finalists are:



MARKETER OF THE YEAR

Suzanne Sysko Clough, Founder & Chief Medical Officer, WellDoc

Mara Define, Senior Product Manager, Cephalon

Rob Likoff, CEO, Group DCA



COMPANY

COMPANY OF THE YEAR: PHARMACEUTICAL/BIOTECH

Bristol-Myers Squibb

Johnson & Johnson

Pfizer
COMPANY OF THE YEAR : MEDICAL DEVICE

Becton Dickinson

Kimberly-Clark Healthcare

Roche Diagnostics



COMPANY OF THE YEAR: ADVERTISING AGENCY

Dudnyk

Klick Pharma

RCW Group



COMPANY OF THE YEAR: SUPPLIER/VENDOR

Accent Health

Health Monitor

Publicis Touchpoint Solutions



INITIATIVES



APP

Glucose Buddy iPhone App (SkyHealth, e-Healthcare Solutions)

NovoMedLink.pro MobileApp (Novo Nordisk, closerlook)

Oncologist eJournal iPad App (The Oncologist)



CONSUMER WEBSITE/ONLINE INITIATIVE

“LATISSE Wishes Challenge” (Allergan, Intouch Solutions)
Sandostatin LAR Depot : The “iWalk for Carcinoid” Program (Novartis, Daniella Koren,
Inc)

Supartz : “My Knee and Me” (Smith & Nephew, Beacon Healthcare)



DIRECT MAIL

Glucerna “Life in Balance” Sweepstakes (Abbott Nutrition, Abelson Taylor)

Orencia : “One Patient at a Time” (Bristol-Myers Squibb)

PATADAY Upgrade Today Direct Marketing Campaign (Alcon, D&R Communications)



DTC CAMPAIGN

Balloon Sinuplasty Campaign (Acclarent, Roska)

Ensure Muscle Health: “Use It or Lose It” (Abbott Nutrition, Abelson Taylor)

Plavix : Lurking TV Campaign (Bristol-Myers Squibb, Saatchi & Saatchi Wellness)



DTP CAMPAIGN

Healthy Advice Going Mobile (Healthy Advice Networks)

Restasis “MyTearsMyRewards” Program (Allergan, Beacon Healthcare)

Spiriva : “Guide to Managing COPD” (Boehringer Ingelheim, Everyday Health)



INTERACTICE MARKETING

Nplate Interactive Marketing Program (Amgen, Cell Division, Inc.)

Restasis Interactive Learning Program (Allergan, Abelson Taylor)

Supartz : “My Knee and Me” (Smith & Nephew, Beacon Healthcare)



PERSISTANCE PROGRAM

Improving Diabetes Care in the Pharmacy (Novo Nordisk, BrainWorks Communications)
Fluzone Vaccine Partners Program (sanofi-pasteur, Saatchi & Saatchi Healthcare
Innovations)

Restasis “MyTearsMyRewards” Program (Allergan, Beacon Healthcare)



PR CAMPAIGN

Asma en Español (Merck, Hill & Knowlton)

DRIVE4COPD (Boehringer-Ingelheim, Biosector 2)

Text4baby (National Healthy Mothers, Healthy Babies Coalition and Johnson &
Johnson; Hill & Knowlton)



PRODUCT LAUNCH

DEXILANT “Tortoise and Hare” (Takeda Canada, Abelson Taylor)

JEVTANA Global Promotional Visual Aid (sanofi, Saatchi & Saatchi Health
Communications)

Quill “Extending Your Reach” Campaign (Angiotech, Flashpoint Medica)



PROFESSIONAL CAMPAIGN

Dexilant “Switches” Campaign (Takeda, Abelson Taylor)

Revo MRI SureScan Pacing System : “Breaking the Image Barrier” (Medtronic, Euro RSCG
Life MetaMax)

ULORICrx.com Campaign (Takeda, closerlook)



PROFESSIONAL WEBSITE/ONLINE INITAITIVE

Lantus Website (sanofi, e-Healthcare Solutions)

My Vaccine Resource Website (Pfizer, Hudson Global)

RESTASIS Co-Pay Tool (Allergan, Abelson Taylor)
SELF-PROMOTION

Intouch Solutions, Intouchsol.com Redesign

Klick Pharma Holiday Video

Ogilvy Commonhealth Worldwide Recruitment Campaign



SOCIAL MEDIA

DRIVE4COPD (Boehringer-Ingelheim, Biosector 2)

Leveraging Social Media Engagement to Better Deliver on Patient
Needs (Sanofi, Intouch Solutions)

NovoYouTube (Novo Nordisk, closerlook)



UNBRANDED CAMPAIGN

DRIVE4COPD (Boehringer-Ingelheim, Biosector 2)

Campaign for Bone Health (National Bone Health Alliance, Health Monitor Network)

The NET Alliance (Novartis, Vogel Farina)



VIDEO COMMERCIAL

Abbott Medical Optics 2011 Sales Meeting Kick-off Video (LehmanMillet)

Restasis Interactive Learning Program (Allergan, Abelson Taylor)

Slimline and Cavitron Videos (Dentsply International, Dudnyk)



                                        # # #



PM360’S 2011 TRAILBLAZER BRAND MANAGER AWARD WINNERS


Autoimmune: Frank Nazzario of ViroPharma for CINRYZE
Cardiology: Laura Seplavy of Bristol-Myers Squibb for Plavix



Central Nervous System: Bill Smith of Teva Neuroscience for Azilect



Dermatology: Kevin Kriel of Galderma for Epiduo Gel



Diabetes/Metabolic Diseases: Sara Aswegan for Shire Human Genetic Therapies (HGT)



Gastrointestinal: Sheila Doyle of Mederi Therapeutics for Secca and Stretta



Hematology/Oncology: William Ragatz of Boehringer Ingelheim for Pradaxa.



Infectious Diseases: Constantine Velentzas of Pfizer for Prevnar-13



Medical Device: Jennifer Barnard of Acclarent for Balloon Sinuplasty Technology



Men’s Health: Frank Jaeger of Abbott for AndroGel



Ophthalmology: Heather Drennan of Alcon Laboratories for AcrySert C



Pain/Inflammation: Jeff Dieckhaus of Alcon Laboratories for Durezol PDF



Respiratory: Marc Sullivan of Boehringer Ingelheim for Spiriva



Women’s Health: Qasim Rizvi of Genentech for Herceptin and Pertuzumab
PM360 is the premier source for information that product managers and pharma
marketing professionals need to succeed in the complex, ever-changing healthcare
environment. PM360 offers invaluable perspective on important industry issues through
a full-circle combination of how-to information and thoughtful career insights. The
PM360 Trailblazer Awards span four categories, including Company of the Year,
Marketer of the Year, Brand Manager Awards, and Initiative Awards.



MAKOVSKY+COMPANY is the Official Public Relations Agency for the 2011
Trailblazer Awards.

				
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